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In this episode of Real Fabulous Marketing, we’re diving into one of the most powerful tools for online businesses—Meta Pixel!
Have you ever wondered how websites seem to know exactly what you’re interested in and follow you around the internet with targeted ads? Well, the secret is the Meta aka Facebook Tracking Pixel.
In this episode, I'll explain how this little piece of code works, how it syncs seamlessly with ecommerce, and the important actions you can track, like visitors, leads, and purchases.
We’ll also explore why it’s crucial to ensure your Meta Pixel is installed correctly and how you can verify this using the free Meta Pixel Helper.
Listen in to discover how Meta Pixel can help you fine-tune your marketing strategies down to the cent and optimise your ecommerce business.
Summary:
What is Meta Pixel and how it has so many names The key types of actions you can track with Meta Pixel: visitors, leads, and more. How Meta Pixel syncs perfectly with ecommerce platforms & course shopping carts The level of detail you can track, including purchases down to the cent, excluding Why it’s important to make sure you have Meta Pixel installed correctly How to use the free Meta Pixel Helper to confirm your installationLinks & Resources:
Meta Pixel Helper – A free tool to check if your Meta Pixel is set up correctly How to install your Meta Pixel - step by step blog Lead Form Magic - No Pixel installation required! One Amazing Ad Waitlist -
In this episode of Real Fabulous Marketing, I’m shifting gears a little to focus on my e-commerce business owners. List building is something I always talk about, but today I’m sharing a powerful strategy that can transform how you approach your email marketing efforts, specifically for e-commerce. I dive into using lead form ads to build your email list without even asking potential customers to leave Facebook or Instagram.
This episode is packed with tips on preparing for major sales events like Black Friday, launching new collections, and crafting irresistible offers to grow your subscribers and boost your revenue.
Curious about how this works and how you can set it up in under an hour? You’re in the right place! Whether you're prepping for Black Friday or looking for ways to stay ahead in your marketing game, this episode is full of strategies that will help you make the most out of your email list.
Episode Highlights:
Growing your e-commerce email list ahead of major sales events The power of lead form ads for email marketing How to set up lead form campaigns without asking users to leave social media Creating irresistible offers to increase conversions Real-world examples of how businesses are using these strategies successfully Preparing for Black Friday and other key sales periodsLinks & Resources:
Lead Form Magic Course - Get it for just $19! Follow Miranda on Instagram: @MirandaIveyMediaIf you enjoyed this episode, don’t forget to rate, follow, and share it with your fellow e-commerce entrepreneurs! Stay fabulous!
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In this episode of Real Fabulous Marketing, I'm joined by the inspiring Jodie Minto, a seasoned Ecommerce Expert & Ads Coach who started her own clothing label, Iland.co., while living in Dubai and working full-time.
Jodie successfully scaled Iland.co from humble market stall beginnings to a seven-figure business, ultimately selling it and turning her focus to helping other online store owners achieve their dreams.
We dive into the highs and lows of running a product-based business, the challenges of marketing, and why she believes in focusing on high-ticket items. Whether you’re just starting out or looking to scale, Jodie’s insights into e-commerce, social media strategies, and Facebook ads are invaluable.
Tune in to hear Jodie share her journey, tips on balancing creativity with business acumen, and actionable advice for making your online store stand out in a crowded market. Plus, learn why Jodie swears by Advantage+ Shopping Campaigns and how lo-fi, authentic content can outperform glossy photo shoots.
Timeline Summary:
[00:00] - Introduction to Jodie Minto and her entrepreneurial journey from corporate life in Dubai to creating a successful fashion brand. [01:10] - The challenges of translating a passion for products into profitable sales. [02:50] - Comparing the difficulties of selling physical products versus online courses. [09:00] - The importance of market stalls for testing products and gathering customer feedback. [19:30] - Why showing up on social media is crucial for e-commerce success, and how to do it effectively. [25:45] - Deep dive into Facebook ads: What works now and how to optimize your ad spend. [34:10] - Future trends in e-commerce and digital marketing, including the shift towards more automated ad strategies. [39:45] - Jodie shares what she does for fun!Links & Resources:
Jodie Minto's Website Follow Jodie on Instagram Online Store Success PodcastIf you enjoyed this episode, please rate, follow, and share the podcast! Your support helps us continue to bring you valuable insights and stories. Stay fabulous!
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In this episode I detail seven reasons why you need to stop waiting and tart your list building ads right now! I also share my strong dislike of testimonial sliders...
Register for 3 Steps to Build Your List with Ads Without Wasting Your Money
Check out my testimonial slider free homepage: https://mirandaivey.com/
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As a Facebook Ads Manager I'm going to say "of course not!" but I'm going to share with you how I know they're not dead and why you should be investing in yourself & your business with list building ads in 2024.
Download my Free Profitable Ads Guide
Join the One Amazing Ad Wait List
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Do you love EOFY as much as I do? Such a great time for renewal on so many levels. I also set some very restorative 90 day goals for the quarter and this episode leans into the "real" in real fabulous as I review how I went and look towards the next 90 days. This is your reminder to set your own up!
Mentioned in this episode:
Join the One Amazing Ad Wait List The Right Objective for Profitable Ads Free Guide Hayley Carr Claire Pells - Get Paid Podcast -
Woohoo! It's been a long time coming but I've made it... 100 episodes of Real Fabulous Marketing! Listen to 10 lessons I've learnt in 10 years of solo business now.
While you're here...
Leave a Review if you've enjoyed any of the past 100 episodes! Do my Micro Business Self Check-in Check out One Amazing Ad -
Over the years I've questioned if we still even need an up to date website when there's so many ways for people to contact us. But I keep coming back to how it's your online home and without an up to date website people won't know if you're still in business or if you're worth working with!
Tune into this episode where I cover 10 Things Every Website Needs to Make Money - from updating your footer, to testimonials and traffic.
Check out Byron Search Marketing -
Download my 2024 Marketing Report
Book in your Coachetegy Session now
Visit mirandaivey.com
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Let's get one thing clear, you don't need to discount in order to make sales! You also will never win a race to the bottom! In this episode I share 3 things to consider when it comes to your pricing and ways to value add instead of discounting your services and courses.
Book a 1:1 Mentoring Session with Miranda Ivey
Download my Run More Profitable Ads Free Guide
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My current website feels like it's being held together with spit and tissue paper. I'm using this as an opportunity to "reinvent" myself and look at my brand values, how I want to work with clients and also my customer journey in terms of payments and "next steps".
Tune in to find out how it's going.
Have you read my Marketing Report for Small Business in 2024? Download now---> https://mirandaivey.simplero.com/free-report/opt-in
Leave me a review or send me a message on Instagram: https://www.instagram.com/mirandaiveymedia/
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In this episode I cover off some timely reminders on why you don't have to work with everyone (especially if you're having some kind of physical reaction to the work!!)
Covering boundaries, red flags and your "new normal" this episode is for you if you're feeling overstretched but still underpaid.
Do the Mighty Micro Business Check-In now
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What I've been up to for the past 4.5 months... Selling, buying, moving, holidays, starting school, extra dance classes and being away 4 weeks in a row, I realised I had to stop.
I don't often talk too much about being a mum in business, that's because many of my clients don't have kids, or they have older kids, or step kids. I don't see it as part of my cornerstone of my brand, it's just who I am. Sometimes it comes up, sometimes it doesn't.
I hope that this might help you in a time management sense so that if you've been feeling out of sorts, whether you're a "full time worker, part time hustler" or "working carer" you can get your groove back too!
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I love doing Annual Reviews. They allow me to put the year to bed (so to speak) while also reflecting on the lessons I've learnt and what worked / what didn't. In this episode I split the questions between 7 reviewing 2023 and 3 questions to ask yourself before we leap into a fabulous new year!
Let me know how you go! @mirandaiveymedia
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How was this year? Want to make next year even better? How about Outrageously better? Then this episode is for you!
Register for the How to Plan for an Outrageously Good 2024 Free Workshop
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Learn why there's not a huge difference between ecommerce ads and selling your Mini Course from Facebook ads and how you can use these strategies for yourself. Going in to your Mini Course ads with eyes wide open in terms of costs will help you realise that there's more to this process than making the big bucks straight away.
Register for the How to Plan for an Outrageously Good 2024 Free Workshop
For Facebook Ads Training:
Join the One Amazing Ad Waitlist
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This is Part 2/3 of Selling a Mini Course from Facebook ads. In this episode I won't give you the magic formula to create your mini course content but I will give you so much more that relates to your messaging and marketing. Find out how niching will help sell your course (even if your course is general) and why prerequisites will help sell your course with ease.
Do my Mighty Micro Business Self Check-In: https://mirandaivey.com/micro
Find me on Instagram @mirandaiveymedia
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This is Part 1/3 of Selling a Mini Course from Facebook Ads. Everyone wants to do this. It's the passive income dream! Create a Mini Course and sell it directly from Facebook ads. I'm here to tell you that this is totally possible but there's a few things you want to have ready before you try this strategy. Be prepared to also invest in your ads as it will cost you more to acquire a customer than a lead for your business.
Do my Mighty Micro Business Self Check-In: https://mirandaivey.com/micro
Find me on Instagram @mirandaiveymedia
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First up, I thought I was being so organised and thought I was up to episode 90 when I was recording - turns out I was wrong! This fabulous episode 89 was inspired by a breakfast networking event with Brunswick Heads Photographer Kate Nutt. In this episode you'll learn what your images say about your brand, and how different elements in your background and foreground can help convey your story. I also discuss the different places and image types you'll need in your business from your website to social media to Facebook ads.
Find out more about Kate Nutt Photographer
Do my Mighty Micro Business Self Check-In: https://mirandaivey.com/micro
Find me on Instagram @mirandaiveymedia
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Exploring what it means to be a Generator in Human Design and digging a little deeper with Ros Isbel has allowed me to play more to my strengths. In this episode I share 3 (or 4!) ways this has helped me.
Do you own Free Human Design Chart here: https://www.mybodygraph.com/
Find out more about Ros Isbel & Human Design: https://findyournaturalgroove.com/
Do my Mighty Micro Business Self Check-In: https://mirandaivey.com/micro
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