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Summer Winston introduces us to a new vision of the experience that finding a reptile pet companion can be. The SHAP is a reptile pet store in Vallejo, CA and provides education and experiences to go along with picking out your new reptile. Join me and Summer as we explore this vision!
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Artificial Intelligence is a reality and represents the latest wave of technology that will either empower you to do more or leave you behind. The first step is to understand what it is. Jonathan Hill of iPardalis works with AI and gives us an introduction to what it is and how it works.
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Carolyn Laframboise from FramsChams joins me to discuss the use of websites and social media for reptile breeders. She shares the experience of growing a business through Facebook, Instagram, website, and email. She also shares what happens when your social media account is removed with no warning.
To see what Framschams is up to check out their website at
https://framschams.com/
If you would like to purchase a chameleon you can get $25 off by using the coupon code ACADEMY. -
3D printers have given each of us the ability to manufacture close to any plastic product we can think of. And this gives us powerful capabilities to further our personal reptile husbandry as well as create side businesses. Today I give an introduction to this exciting technology!
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It is too easy to get lost in trying to grow our social media accounts that we neglect the true followers of what we do. That serves our social media platform, but doesn't necessarily serve ourselves. Today I talk about how to focus on your purpose and the looming threat of AI which makes this all the more critical of a mindset shift.
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Colby Gingles wanted a better light spectrum for his frogs. He ended up designing and manufacturing his own LED light bar and is now selling them through Thrive Ecosystems
The special thing about entrepreneurs is they make what they want and the rest of us benefit from it!
Today Colby comes on and shares with us what inspired this new design and the ups and downs on how he went about making it a reality. -
Frank Payne joins me to discuss his rare lizard breeding business called Living Art by Frank Payne. Through this business he looks to bring new lizard species to the market. In this episode we talk about the challenges surrounding wrapping a business around species that require customer education as to what they are.
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Should you get on Threads?
We had a social media shake up this week as Meta, the company behind Facebook and Instagram, launched Threads, a conversation based social media app that sits squarely in the same space as Twitter. This is a detailed overview into how to decide if Threads is a platform that will serve your purpose. -
The Threads app from Meta has just been released and it holds promise. In this preliminary review I give you a basic overview of what has happened in the last 48 hours.
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How to balance being a breeder and having an educational outreach!
We in the reptile world often are both part breeder and part influencer. But how would you set up a digital outreach to support both those things at the same time? Today, Ryan Dumas of Rad Reptiles and the Let's Talk Turtles Podcast talks about the beginning stages of putting together a website, blog, podcast, youTube, and Instagram outreach. I then use this as a real world example to discuss scenarios that are often faced in our reptile community. -
Sean McNeeley returns to the podcast to share his 2023 outreach goals. Many of us will see ourselves with the same decisions as Sean as to how to structure multiple outreach efforts. One website or three? One Instagram or three?
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If you create content on a regular basis you will soon run into the problem of keeping your past episodes accessible. Dan Drobates, the host of the Amphibicast podcast joins me to discuss how he intends to make sure over 100 episodes of solid amphibian information is not lost.
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This is a case study on the challenges in putting together both a 3D printing business and an educational outreach. I talk with Eddy Garabito, known as Father Blue, about his work with Blue Tree Monitors, and the 3D printed projects he designs for their husbandry.
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What do you think your first year of YouTube would look like if you were serious about creating a video outreach? I talk talk about what he has experienced. Does it live up to the hype? Is he rich and famous yet? Join us as we talk about the ups and downs of creating a YouTube channel.
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Search engines run the digital world and it is in our best interests to understand how they work. I'll go over the basics in this episode!
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One of the most frustrating things is when someone copies your product and then sells it themselves. Today I talk about how to deal with this community dynamic and stay ahead of the copycats.
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The Niche Content Creator Podcast is here for you to better understand the process and strategy of creating content in this digital world of ours. This will be a separate podcast show, but I wanted to share the first episode with you and invite you to subscribe to that show. These two shows will work together to bring you a holistic view of being an entrepreneur in this digital world!
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The ease of social media is a trap to get you working for their platform. But then they have control over your account and your years of hard work. But you can change that with a website. In fact, I cannot think of an entrepreneurial outreach that would not benefit from having a website. This episode starts the discussion with explaining how social media is a trap the snares us before we know it. This is the perfect time to snap out of it and establish your own digital independence!
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We have come to the end of season 2 and it is time to review and take a break to prepare for season 3! I talk about the turmoil that is going on in social media right now and remind all of us that likes and follows are important, but they aren't our purpose.
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Social media platforms have a habit of growing large and then flaming out. We are seeing in front of us drama that affects the platforms we rely on. Whether it is the US congress, Antitrust laws, accusations of spying by the director of the FBI, or just Elon Musk's unique management strategies our social media platforms are not as invulnerable as they may feel! Today I talk about what is going on and how it may affect us.
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