エピソード
-
What if your next customer is just one ad away? The right approach on Facebook and Instagram could be the difference between thriving and merely surviving in the coming year!
In this episode of Roadmap to $1 Million, we're diving into some exciting changes happening with Facebook and Instagram ads, especially for online service providers as we transition from 2024 into 2025. These platforms are still powerhouses when it comes to reaching people, thanks to their massive user base and impressive ad revenue.
We'll chat about how AI is stepping up the game with tools like AI copywriting and Advantage Plus audience targeting, which are making ad campaigns more effective than ever. I'll share some tips on crafting a multi-layered strategy that includes visibility ads, lead generation, and retargeting to really maximize your reach.
And of course, I'll be answering some of your burning questions! We'll cover everything from ad costs to lead generation and some tried-and-true advertising techniques. So, grab a coffee, get comfy, and let's explore how to make the most of these platforms in the coming year!
Listen to the episode to learn:
The current effectiveness of Facebook and Instagram ads for online service providers
How to integrate AI tools in advertising, including AI copy tools and audience targeting
The importance of a multi-layered advertising strategy
Ways to use visibility ads to increase brand awareness
Strategies to convert interested prospects into customers
How to navigate the rising ad costs during peak seasons
& so much more!
Check out the Show Notes:
Watch this to increase your leads with Facebook Ads:
https://www.StacyZeal.co/Maximize
Watch this to Increase Sales and Maximize Your Impact:
https://www.StacyZeal.co/CMO
Grab a free resource:
QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz
https://www.StacyZeal.co/Quiz
Plan for Success: Your Annual & Quarterly Marketing Guide:
https://www.StacyZeal.co/Plan
Catch past episodes and show notes:
https://www.StacyZeal.co/Podcast
Work With Stacy:
https://www.StacyZeal.co/Fractional-CMO
If you love this show, please take the time to follow us and leave us a review.
Connect on Social:
LinkedIn
Instagram
FacebookYouTube
If you love this show, please take the time to leave us a review.
-
When it comes to marketing, relying solely on one strategy is a recipe for stagnation. You MUST integrate both paid and organic efforts to truly thrive!
In this episode of Roadmap to $1 Million, I'm diving into the crucial role that lead generation plays for online service providers. It's really important to blend both paid advertising and organic marketing strategies if you want to keep your business growing, especially as we get closer to 2025.
I can't stress enough how risky it is to rely on just one strategy. To illustrate this, I share an inspiring success story about a tech founder who saw amazing results by combining Facebook and Instagram ads with organic marketing efforts. It's a great example of how powerful this combination can be. Plus, I've got some eye-opening statistics to share about the limitations of organic reach. It's something every business owner should be aware of.
And before we wrap up, I've got an exciting announcement! I'll be hosting a webinar soon where I'll lay out a detailed growth roadmap for 2025. You won't want to miss it!
Listen to the episode to learn:The importance of lead generation for business growth, particularly for online service providers.
The necessity of maintaining a balanced approach between paid advertising and organic marketing.
Challenges and limitations associated with relying solely on organic marketing efforts.
A success story that illustrates the benefits of integrating paid ads with organic strategies.
Statistics that highlight the decline in organic reach on social media platforms.
& so much more!
Check out the Show Notes
Watch this to increase your leads with Facebook Ads:
https://www.StacyZeal.co/Maximize
Watch this to Increase Sales and Maximize Your Impact:
https://www.StacyZeal.co/CMO
Grab a free resource:
QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz
https://www.StacyZeal.co/Quiz
Plan for Success: Your Annual & Quarterly Marketing Guide:
https://www.StacyZeal.co/Plan
Catch past episodes and show notes:
https://www.StacyZeal.co/Podcast
Work With Stacy:
https://www.StacyZeal.co/Fractional-CMO
If you love this show, please take the time to follow us and leave us a review.
Connect on Social:
LinkedIn
Instagram
FacebookYouTube
If you love this show, please take the time to leave us a review.
-
エピソードを見逃しましたか？
-
Every growing business needs strategic oversight. Without it, you're setting yourself up for missed opportunities and stagnant growth!
In this episode of Roadmap to $1 Million, we'll delve into the transformative impact a fractional Chief Marketing Officer (CMO) can have on your expanding business. We'll examine three crucial indicators that suggest it might be time to consider this strategic move: if your marketing team lacks strategic leadership, if you're targeting substantial growth, and if your current marketing efforts are falling short of expectations.
I'll provide insights into how a fractional CMO can offer strategic oversight to align your marketing initiatives with your overarching business objectives, refine your marketing strategies for maximum effectiveness, and empower your team to achieve greater success. By leveraging their expertise, you can ensure that your marketing efforts are not only efficient but also aligned with your growth ambitions.
If you're ready to take your marketing to the next level, I'd love to connect and explore how I can support your journey. Feel free to reach out for a consultation, and let's discuss how we can work together to elevate your marketing strategy!
Listen to the episode to learn:The importance of hiring a fractional Chief Marketing Officer (CMO) for growing businesses.
Signs indicating the need for a fractional CMO, including lack of strategic leadership.
Common challenges faced by businesses with ambitious growth goals.
Why marketing efforts need to be optimized for scalability.
The role of strategic oversight in aligning marketing initiatives with business objectives.
The benefits of hiring a fractional CMO, such as cost-effectiveness and immediate insights.
& so much more!
Check out the Show Notes:
Watch this to increase your leads with Facebook Ads:
https://www.StacyZeal.co/Maximize
Watch this to Increase Sales and Maximize Your Impact:
https://www.StacyZeal.co/CMO
Grab a free resource:
QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz
https://www.StacyZeal.co/Quiz
Plan for Success: Your Annual & Quarterly Marketing Guide:
https://www.StacyZeal.co/Plan
Catch past episodes and show notes:
https://www.StacyZeal.co/Podcast
Work With Stacy:
https://www.StacyZeal.co/Fractional-CMO
If you love this show, please take the time to follow us and leave us a review.
Connect on Social:
LinkedIn
Instagram
FacebookYouTube
If you love this show, please take the time to leave us a review.
-
Ready to unlock the power of joy in your business journey? Joy isn’t just a nice-to-have; it's essential for genuine success in business. Embracing joy can be a game-changer that impacts not just our happiness, but our entire entrepreneurial journey.
On this episode of Roadmap to $1 Million, I sit down with Melissa Trumble to dive into the powerful difference between joy and happiness—and why joy is essential for sustainable success. Melissa opens up about her journey, sharing insights on how our mindset, shaped from early experiences, plays a crucial role in cultivating lasting joy in business.
Tune in to the episode now to uncover strategies for building joy into your entrepreneurial journey! Don’t forget to subscribe to Roadmap to $1 Million for more insights on achieving a balanced and prosperous business life.
Listen to the Episode to Learn:
Why joy, unlike fleeting happiness, is a lasting and essential part of entrepreneurial fulfillment.
How childhood experiences impact our mindset and how reprogramming it can unlock a more joyful outlook.
Actionable strategies like mindfulness, curiosity, and self-care to help you prioritize joy in your life and work.
The critical link between personal wellness and business growth.
Check out the Show Notes:
Watch this to increase your leads with Facebook Ads:
https://www.StacyZeal.co/Maximize
Watch this to Increase Sales and Maximize Your Impact:
https://www.StacyZeal.co/CMO
Grab a free resource:
QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz
https://www.StacyZeal.co/Quiz
Plan for Success: Your Annual & Quarterly Marketing Guide:
https://www.StacyZeal.co/Plan
Catch past episodes and show notes:
https://www.StacyZeal.co/Podcast
Work With Stacy:
https://www.StacyZeal.co/Fractional-CMO
If you love this show, please take the time to follow us and leave us a review.
Connect on Social:
LinkedIn
Instagram
FacebookYouTube
If you love this show, please take the time to leave us a review.
-
“We delight in the beauty of the butterfly, but rarely admit the changes it has gone through to achieve that beauty.” - Maya Angelou
Can you believe we’re celebrating our 100th episode of the Roadmap to $1 Million podcast? I’m so thrilled to share this milestone with you all! Always remember that the journey, with all its challenges and transformations, is what shapes and defines us. This journey has been filled with growth, real talk, and an abundance of inspiration. Today, we’re standing still for a moment and revisiting some of the standout moments from our top five episodes. Let’s dive in and keep pushing toward those goals together!
Featured Episodes:
Episode 19: 3 Keys to Successfully Running Your Own Facebook Ads
- This clip breaks down the essential strategies for making Facebook ads work for you. I love how this episode highlights the power of knowing your audience and telling a compelling story. It’s all about making those connections!
Episode 46: The 3 Key Components of a Winning Marketing Funnel
- Here, we dive into the core elements that create a successful marketing funnel. Reflecting on this episode reminds me how crucial it is to understand our customers’ journeys. It’s about meeting them where they are and guiding them to where they want to be.
Episode 36: How to Enhance Your Content Creation: Tips and Tools for Success
- This segment is all about leveling up your content game. I’m excited to share the tools and strategies that have helped me and so many others create authentic and engaging content. It’s about sharing our stories and letting our voices shine!
Episode 39: How to Master Your Money Mindset to Increase Your Sales with Natalie Bullen
- In this powerful conversation, we delve into the mindset shifts that can impact your financial success. I love Natalie’s insights and how they encourage us to embrace our worth. It’s a game-changer!
Episode 44: From Chaos to Clarity: How to Amplify Your Business Finances in 5 Minutes with Nicole Barham
- This is our top episode for a reason! Nicole’s straightforward advice on taking control of your finances has resonated with so many. I admire her approach and can’t wait for you to hear how simple steps can lead to clarity and confidence.
Key Takeaways:
Reflecting on these episodes, I’m overwhelmed with gratitude for this incredible journey, our accomplished guests, and the milestone of 100 episodes. Each conversation has been a reminder of our strength, resilience, and the power of community. I hope you find as much inspiration in these highlights as I do.
Thank you from the bottom of my heart for being part of this journey. If you’ve enjoyed the podcast, I’d love for you to leave a review or share it with fellow entrepreneurs. Let’s continue lifting each other up as we step into the next chapter together!
Listen to the full episodes mentioned:
44. From Chaos to Clarity: How to Simplify Your Business Finances in 5 Minutes with Nicole Barham
39. How to Master Your Money Mindset to Increase Your Sales with Natalie Bullen
36. How to Enhance Your Content Creation: Tips and Tools for Success
46. The 3 Key Components of a Winning Marketing Funnel
19. 3 Keys to Successfully Running Your Own Facebook Ads
I’m so excited for you to dive into this celebration of our journey together. Cheers to the next 100 episodes—let’s keep dreaming big and pushing boundaries!
Check out the Show Notes
-
Embracing AI isn’t just optional for businesses anymore; those who resist adapting could risk getting left behind in the rapid evolution of technology! The future is now!
In this episode of Roadmap to $1 Million, we have a truly special guest who is set to revolutionize your understanding of AI in the business world. Buckle up, because joining us is none other than the brilliant AI expert, Jeanille "Rocky" Rockette!
Jeanille and I dive deep into the transformative potential of AI for business owners. With her incredible journey from the brink of bankruptcy to becoming a certified prompt engineer, Jeanille's story is nothing short of inspiring. She brings a wealth of knowledge and a passion for purposeful AI that is sure to ignite your entrepreneurial spirit.
Get ready for an engaging discussion packed with actionable advice and real-world examples. Whether you're an entrepreneur aiming to scale your business or simply curious about the future of AI, this episode is a must-listen. So, without further ado, let's dive into the world of AI.
Listen to the episode to learn:How Jeanille transformed her business from near-bankruptcy to becoming a certified prompt engineer.
The transformative power of AI for improving business operations and decision-making.
Practical AI applications like competitor analysis, social media management, and strategic planning.
How AI can enhance team communication and foster stronger connections.
Actionable AI strategies for scaling your business with real-world examples.
Insights into the future of AI and its potential impact on entrepreneurship.
& so much more!
Use our affiliate link to sign up for Coach Rocky’s ConquerGPT: Build & Brand Your Own GPT Masterclass on October 19, 2024
Follow Jeanille on Social Media: Facebook | Instagram | LinkedIn | YouTube
Check out the Show Notes:
Watch this to increase your leads with Facebook Ads:
https://www.StacyZeal.co/Maximize
Watch this to Increase Sales and Maximize Your Impact:
https://www.StacyZeal.co/CMO
Grab a free resource:
QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz
https://www.StacyZeal.co/Quiz
Plan for Success: Your Annual & Quarterly Marketing Guide:
https://www.StacyZeal.co/Plan
Catch past episodes and show notes:
https://www.StacyZeal.co/Podcast
Work With Stacy:
https://www.StacyZeal.co/Fractional-CMO
If you love this show, please take the time to follow us and leave us a review.
Connect on Social:
LinkedIn
Instagram
FacebookYouTube
If you love this show, please take the time to leave us a review.
-
Are you ready to crush it in Q4? 📈 It’s time to start building momentum! Waiting until Black Friday to start your advertising is a recipe for missed opportunities. Before the holiday rush, let’s talk lead generation and ad strategies.
On this episode of Roadmap to $1 Million, we're diving into a game-changing strategy for all you online service providers out there—lawyers, consultants, coaches, realtors, this one's for you! 🚀
We're unlocking the secrets to Q4 success by launching your Facebook ads early. Yes, you heard that right—early! Why? Because getting a head start can make all the difference in maximizing your ad effectiveness, building a robust audience, and gearing up for those lucrative holiday promotions. 🎁
We'll explore proven strategies to make your ads work harder and smarter for you. Imagine tapping into lower ad costs and giving Facebook the time it needs to gather invaluable data on your potential customers. Sounds like a win-win, right?
But I know what you're thinking—time, readiness, complexity. Don't worry, I've got you covered. I'll address all those common concerns and show you how taking action now can set you up for a stellar Q4. Plus, I'll share tips on where to find the support you need to make it all happen seamlessly.
So, buckle up and get ready to transform your Q4 game plan. Hit play, and let's get started on making this holiday season your most successful one yet! 🎉
Listen to the episode to learn: Why starting your Facebook ads early in Q4 is crucial The benefits of early ad strategies Proven lead-generation tactics for online service providers How to overcome common concerns Where to find support How to set up a winning Q4 game plan & so much more!Check out the Show Notes:
Watch this to increase your leads with Facebook Ads:
https://www.StacyZeal.co/Maximize
Watch this to Increase Sales and Maximize Your Impact:
https://www.StacyZeal.co/CMO
Grab a free resource:
QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz
https://www.StacyZeal.co/Quiz
Plan for Success: Your Annual & Quarterly Marketing Guide:
https://www.StacyZeal.co/Plan
Catch past episodes and show notes:
https://www.StacyZeal.co/Podcast
Work With Stacy:
https://www.StacyZeal.co/Fractional-CMO
If you love this show, please take the time to follow us and leave us a review.
Connect on Social:
LinkedIn
Instagram
FacebookYouTube
If you love this show, please take the time to leave us a review.
-
Hey there! Q4 is right around the corner, and if you’re looking to crush your marketing goals this holiday season, you’re in the right place.
In this episode of Roadmap to $1 Million, I’m sharing all my best strategies to help you nail your marketing efforts before the year wraps up. As a fractional Chief Marketing Officer (CMO) with over a decade of experience, I’ve seen firsthand how understanding the buyer’s journey can make all the difference. From building brand awareness to driving conversions, I’m here to walk you through each stage of the process so you can set your business up for success.
Throughout this episode, I’m giving you actionable insights you can put into practice right away. We’ll talk about how to plan ahead for big events, what makes great content, and how to get those all-important conversions as the year winds down. Plus, if you need extra support, I’m always here to help you craft a personalized marketing plan that’ll have you feeling confident going into Q4.
Grab a coffee, tune in, and let’s make this your best holiday season yet!
Listen to the episode to learn:
How to approach the three key stages of the buyer's journey: Awareness, Consideration, and Intent
Tips for creating high-quality content that gets your brand noticed and boosts your visibility
What to share during the Consideration stage to help potential customers make informed decisions
My favorite tactics for converting leads into sales with strong calls-to-action and personalized marketing
Why early planning for Black Friday and Cyber Monday is a game-changer
How my team’s Facebook and Instagram ad management services can help you reach the right audience and drive sales
& so much more!
Check out the Show Notes:
Watch this to increase your leads with Facebook Ads:
https://www.StacyZeal.co/Maximize
Watch this to Increase Sales and Maximize Your Impact:
https://www.StacyZeal.co/CMO
Grab a free resource:
QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz
https://www.StacyZeal.co/Quiz
Plan for Success: Your Annual & Quarterly Marketing Guide:
https://www.StacyZeal.co/Plan
Catch past episodes and show notes:
https://www.StacyZeal.co/Podcast
Work With Stacy:
https://www.StacyZeal.co/Fractional-CMO
If you love this show, please take the time to follow us and leave us a review.
Connect on Social:
LinkedIn
Instagram
FacebookYouTube
If you love this show, please take the time to leave us a review.
-
If you're not measuring the effectiveness of your hires, you're effectively throwing money down the drain. Successful scaling isn't just about numbers—it's about accountability! Ready to unlock the secrets to effective employee retention? Tune in to hear how understanding your team's needs can make all the difference!
In this episode of “Roadmap to 1 Million”, I’m joined by Brittany Harper, founder and CEO of Recruiting on Social. Together, we explore the game-changing hiring strategies that small and medium-sized businesses need to scale and succeed. Brittany shares invaluable insights into how to build a dream team, the importance of planning ahead, and why strategic hires can make or break your company’s growth.
This episode is packed with actionable tips and strategies that will empower you to recruit top talent and scale your business with confidence. Don’t miss it!
Listen to the episode to learn:
How to develop a clear, actionable hiring strategy
The secret to balancing short-term needs with long-term vision
Tips for identifying the right candidates to fuel your business growth
Metrics to track for ensuring the success of your hires
Proven methods for building a team that drives your company forward
Check out the Show Notes:
Watch this to increase your leads with Facebook Ads:
https://www.StacyZeal.co/Maximize
Watch this to Increase Sales and Maximize Your Impact:
https://www.StacyZeal.co/CMO
Grab a free resource:
QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz
https://www.StacyZeal.co/Quiz
Plan for Success: Your Annual & Quarterly Marketing Guide:
https://www.StacyZeal.co/Plan
Catch past episodes and show notes:
https://www.StacyZeal.co/Podcast
Work With Stacy:
https://www.StacyZeal.co/Fractional-CMO
If you love this show, please take the time to follow us and leave us a review.
Connect on Social:
LinkedIn
Instagram
FacebookYouTube
If you love this show, please take the time to leave us a review.
-
When building a marketing team, which role do you think is more critical: executors or strategists? How do these roles contribute to overall success?
In this episode of Roadmap to $1 Million, we dive deep into the anatomy of powerhouse marketing teams! We’ll break down the dynamic duo of executors and strategists, revealing why your very first marketing hire should be an executor. This crucial move allows you, the business owner, to zero in on high-level strategy without getting bogged down by daily tasks.
But that’s not all—we’ll also tackle the age-old debate: in-house versus outsourced marketing. Discover the hidden advantages and potential pitfalls of each approach, and learn why keeping core functions in-house can supercharge your alignment with business goals.
As the high-stakes Q4 looms on the horizon, it's the perfect time to scrutinize your marketing strategies and scout for the talent that will catapult your success. Tune in and gear up to transform your marketing game!
Listen to the episode to learn:
The composition and structure of marketing teams
The roles of executors (implementers) and strategists (guiders)
The importance of hiring a first marketing team member as an executor
The distinction between in-house marketing teams and outsourced services
How to align the first hire's skills with specific marketing needs
Ways to evaluate marketing strategies as the business approaches Q4
Insights on effective team dynamics and collaboration in marketing efforts
& so much more!
Check out the Show Notes:
Watch this to increase your leads with Facebook Ads:
https://www.StacyZeal.co/Maximize
Watch this to Increase Sales and Maximize Your Impact:
https://www.StacyZeal.co/CMO
Grab a free resource:
QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz
https://www.StacyZeal.co/Quiz
Plan for Success: Your Annual & Quarterly Marketing Guide:
https://www.StacyZeal.co/Plan
Catch past episodes and show notes:
https://www.StacyZeal.co/Podcast
Work With Stacy:
https://www.StacyZeal.co/Fractional-CMO
If you love this show, please take the time to follow us and leave us a review.
Connect on Social:
LinkedIn
Instagram
FacebookYouTube
If you love this show, please take the time to leave us a review.
-
Get ready to uncover the secrets of getting a head start on your campaigns, the magic of lead generation, and the power of a multichannel approach. Trust us, you don't want to miss out on these insights!
On this episode of Roadmap to $1 Million, I have the pleasure of chatting with the brilliant Michelle James, a top-notch marketing strategist. We're diving deep into the must-know Q4 marketing strategies that can make or break your business this holiday season.
Michelle and I delve into the essentials of crafting a rock-solid marketing plan, leveraging your existing audience, and staying ahead of the curve with the latest trends. We can't stress enough the importance of being proactive, analyzing past performances, and setting crystal-clear goals to captivate your audience and skyrocket your sales this holiday season.
So, grab your notepad, tune in, and let's make this Q4 your most successful one yet! 🚀
Listen to the episode to learn:
The importance of early preparation for Q4 marketing strategies.
Why fostering a loyal community can be your secret weapon.
How to let the numbers guide your strategy for maximum impact.
Why now is the perfect time to test and optimize your ad spend.
The necessity of a multichannel marketing approach.
Ways to leverage existing audiences for targeted marketing.
How to analyze past performance to inform future strategies.
& so much more!
Check out the Show Notes:
Watch this to increase your leads with Facebook Ads:
https://www.StacyZeal.co/Maximize
Watch this to Increase Sales and Maximize Your Impact:
https://www.StacyZeal.co/CMO
Grab a free resource:
QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz
https://www.StacyZeal.co/Quiz
Plan for Success: Your Annual & Quarterly Marketing Guide:
https://www.StacyZeal.co/Plan
Catch past episodes and show notes:
https://www.StacyZeal.co/Podcast
Work With Stacy:
https://www.StacyZeal.co/Fractional-CMO
If you love this show, please take the time to follow us and leave us a review.
Connect on Social:
LinkedIn
Instagram
FacebookYouTube
If you love this show, please take the time to leave us a review.
-
The biggest mistake entrepreneurs make is trying to do everything themselves. True success lies in learning to delegate and allowing your team to thrive with their unique strengths. Trust the process! When was the last time you assessed whether your marketing efforts are aligned with your operational capabilities? Could the key to your growth be in understanding this balance?
In this episode of Roadmap to $1 Million, I chat with Shamandrian Shankle, a seasoned business growth strategist, about the vital connection between marketing and operations for achieving business success. We delve into the importance of having well-documented marketing processes and how effectively delegating tasks can significantly free up time for business owners to focus on strategic growth. Shamandrian highlights common challenges faced by entrepreneurs, such as the reluctance to delegate due to a lack of trust or fear of losing control, and the absence of streamlined processes that can lead to inefficiencies and bottlenecks.
Throughout our conversation, we both agree that finding the right balance between marketing and operations is essential for sustainable growth and profitability. By addressing these key areas, business owners can create a more efficient, effective, and resilient organization.
Listen to the episode to learn:
The intricate relationship between marketing and operations in business.
The critical importance of having documented marketing processes.
The common challenges faced by entrepreneurs in delegating tasks effectively.
How to empower team members to contribute to the brand's voice and values.
The significance of creating a cohesive brand voice as a business scales.
The differences between hiring a consultant and a coach for business growth.
The pivotal role of leadership in managing teams and implementing systems effectively.
Strategies for balancing marketing and operations to achieve business success.
& so much more!
Check out the Show Notes
Watch this to increase your leads with Facebook Ads:
https://www.StacyZeal.co/Maximize
Watch this to Increase Sales and Maximize Your Impact:
https://www.StacyZeal.co/CMO
Grab a free resource:
QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz
https://www.StacyZeal.co/Quiz
Plan for Success: Your Annual & Quarterly Marketing Guide:
https://www.StacyZeal.co/Plan
Catch past episodes and show notes:
https://www.StacyZeal.co/Podcast
Work With Stacy:
https://www.StacyZeal.co/Fractional-CMO
If you love this show, please take the time to follow us and leave us a review.
Connect on Social:
LinkedIn
Instagram
FacebookYouTube
If you love this show, please take the time to leave us a review.
-
If brands don’t prioritize genuine relationships and community values, they’re bound to fade into obscurity. The luxury market thrives on connection; don’t underestimate it. How do you think authenticity and connection with consumers impact brand loyalty in today's market? Let’s explore the evolving shopping landscape together!
In this episode of Roadmap to $1 Million, I have the pleasure of chatting with the visionary Dr. Mario McCoy, the dynamic CEO and founder of NCMPRBL, a trailblazing minimalist luxury brand. We embark on an insightful journey through the world of e-commerce, with a special focus on the unique challenges and triumphs of black-owned luxury brands. Dr. McCoy shares his inspiring story, emphasizing the critical role of forging direct connections with consumers, cultivating trust, and actively engaging with the community.
Our conversation delves deep into NCMPRBL's unwavering commitment to sustainability and its mission to uplift underrepresented youth. We explore the most effective marketing channels, dissect consumer behavior in the luxury market, and uncover why authenticity is the cornerstone of success. This episode is a treasure trove of actionable insights for entrepreneurs eager to build a thriving e-commerce brand through strategic planning and meaningful community involvement. Don't miss out on this engaging and informative discussion!
Listen to the episode to learn:
E-commerce strategies for luxury brands, particularly black-owned businesses.
The importance of building direct consumer connections in the online marketplace.
The role of sustainability and ethical practices in brand identity.
Marketing channels and their effectiveness for reaching target audiences.
The significance of authenticity and community engagement in branding.
The challenges and lessons learned from working with advertising agencies.
The impact of personal values and mission on business success.
& so much more!
Check out the Show Notes
Watch this to increase your leads with Facebook Ads:
https://www.StacyZeal.co/Maximize
Watch this to Increase Sales and Maximize Your Impact:
https://www.StacyZeal.co/CMO
Grab a free resource:
QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz
https://www.StacyZeal.co/Quiz
Plan for Success: Your Annual & Quarterly Marketing Guide:
https://www.StacyZeal.co/Plan
Catch past episodes and show notes:
https://www.StacyZeal.co/Podcast
Work With Stacy:
https://www.StacyZeal.co/Fractional-CMO
If you love this show, please take the time to follow us and leave us a review.
Connect on Social:
LinkedIn
Instagram
FacebookYouTube
If you love this show, please take the time to leave us a review.
-
What's your take on the relevance of organic reach in today's digital landscape? Is it enough to sustain growth, or do you think businesses must invest more in paid strategies? Relying solely on organic marketing is a gamble you can’t afford! If you're serious about growth, paid ads are no longer optional—they're essential!
In this episode of Roadmap to $1 Million, I’m excited to share my insights on why it’s crucial to blend paid and organic marketing strategies for online service brands. Through my experiences, I’ve learned that relying solely on organic marketing just doesn’t cut it in today’s fast-paced digital world.
Today, I’ll be introducing you to the "Forever Freedom Funnel," a comprehensive three-pronged strategy designed to repurpose your organic content effectively. This funnel is structured to enhance your brand’s visibility, nurture potential leads, and ultimately drive sales, ensuring sustainable and exponential growth for your business. By integrating both paid and organic tactics, the Forever Freedom Funnel leverages the strengths of each approach, creating a synergistic effect that maximizes your marketing efforts and delivers measurable results.
Listen to the episode to learn:
The importance of integrating paid and organic marketing strategies for business growth.
The decline in the effectiveness of organic marketing in reaching audiences.
The challenges of visibility in a crowded digital landscape.
How to repurpose existing organic content to enhance marketing efforts.
The necessity of magnetic messaging that resonates with the target audience.
Establishing a clear customer journey to guide potential customers.
The importance of a strategic ad campaign structure for effective targeting.
The emphasis on testing and refining marketing strategies for improved results.
& so much more!
Check out the Show Notes
Watch this to increase your leads with Facebook Ads:
https://www.StacyZeal.co/Maximize
Watch this to Increase Sales and Maximize Your Impact:
https://www.StacyZeal.co/CMO
Grab a free resource:
QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz
https://www.StacyZeal.co/Quiz
Plan for Success: Your Annual & Quarterly Marketing Guide:
https://www.StacyZeal.co/Plan
Catch past episodes and show notes:
https://www.StacyZeal.co/Podcast
Work With Stacy:
https://www.StacyZeal.co/Fractional-CMO
If you love this show, please take the time to follow us and leave us a review.
Connect on Social:
LinkedIn
Instagram
FacebookYouTube
If you love this show, please take the time to leave us a review.
-
Ever wondered how to find the right people for your team? A strong team culture isn’t just nice to have; it’s a must for retaining top talent! If your workplace doesn’t foster a sense of support and belonging, don’t be surprised if loyalty goes out the window.
In this episode of Roadmap to 1 Million, I have the pleasure of sitting down with the dynamic Natasha Golinsky—Founder, PMP, ACP, CSM, and a two-time nominee for the Women of Influence Award. Together, we break down the secrets to building a powerhouse team and mastering the fine art of delegation, essential skills for any CEO aiming for the stars.
Natasha shares her riveting entrepreneurial journey, dropping gems on the game-changing impact of hiring skilled and trustworthy team members. She reveals how this strategy not only supercharges business operations but also frees up precious time for CEOs to focus on what truly matters.
Our conversation dives deep into the hallmarks of excellence in potential hires, the critical role of personality traits, and the magic of granting your team the autonomy they crave. We also explore the nuances of fostering a supportive work environment, especially for remote teams, to keep the energy high and the morale even higher. Natasha passionately advocates for intentional hiring, crystal-clear communication, and cultivating a vibrant team culture.
Tune in for an episode brimming with actionable insights and inspiring stories that will leave you hyped to elevate your team and your business to new heights!
Listen to the episode to learn:
The importance of building a strong team for business success
Some of the challenges faced by solopreneurs and small business owners in hiring
The power of hiring trustworthy and skilled team members
How to define excellence in potential hires and identify key tasks to delegate
Methods for balancing hard skills and soft skills in the hiring process
The role of personality traits in team dynamics and hiring decisions
& so much more!
Check out the Show Notes
Book a Call with Us:
https://www.StacyZeal.co/Call
Watch this to increase your leads with Facebook Ads:
https://www.StacyZeal.co/Maximize
Watch this to Increase Sales and Maximize Your Impact:
https://www.StacyZeal.co/CMO
Grab a free resource:
QUIZ: What’s Missing From Your Million Dollar Marketing Strategy?
https://www.StacyZeal.co/Quiz
Plan for Success: Your Annual & Quarterly Marketing Guide:
https://www.StacyZeal.co/Plan
Catch past episodes and show notes:
https://www.StacyZeal.co/Podcast
Work With Stacy:
https://www.StacyZeal.co/Fractional-CMO
Connect on Social:
LinkedIn
Instagram
FacebookYouTube
If you love this show, please take the time to leave us a review.
-
If you're only focusing on one marketing channel, how much growth do you think you're missing out on? Relying solely on organic social media for leads is a disadvantage in today’s market. Diverse lead generation strategies are not just essential; they are non-negotiable for long-term success!
On this episode of Roadmap to $1Million, I’m diving into some game-changing strategies for service providers and online brands that can seriously elevate your marketing efforts. Trust me, you don’t want to miss out on these insights!
I’ve pinpointed three critical areas where businesses often leave money on the table, and I’m here to help you reclaim it. First up, we’re talking about adopting a multi-layered advertising strategy. Next, we’ll discuss the power of diversifying your lead sources. Finally, we’ll explore the importance of building a dedicated marketing team.
My mission is to help you enhance your marketing effectiveness and achieve remarkable growth. So, buckle up and get ready to transform your marketing approach with these actionable insights!
Listen to the episode to learn:
The importance of a multi-layered advertising strategy
Common pitfalls in relying on a single ad campaign
Strategies for brand awareness, lead generation, and conversion
The need to diversify lead sources beyond organic social media
Risks of relying solely on one lead generation channel
Benefits of building a marketing team instead of solo execution
Delegating marketing responsibilities to enhance effectiveness
The role of fractional CMOs in scaling marketing efforts
Strategies for long-term business growth and sustainability
& so much more!
Check out the Show Notes
Book a Call with Us:
https://www.StacyZeal.co/Call
Watch this to increase your leads with Facebook Ads:
https://www.StacyZeal.co/Maximize
Watch this to Increase Sales and Maximize Your Impact:
https://www.StacyZeal.co/CMO
Grab a free resource:
QUIZ: What’s Missing From Your Million Dollar Marketing Strategy?
https://www.StacyZeal.co/Quiz
Plan for Success: Your Annual & Quarterly Marketing Guide:
https://www.StacyZeal.co/Plan
Catch past episodes and show notes:
https://www.StacyZeal.co/Podcast
Work With Stacy:
https://www.StacyZeal.co/Fractional-CMO
Connect on Social:
LinkedIn
Instagram
FacebookYouTube
If you love this show, please take the time to leave us a review.
-
Authenticity is foundational in branding and it's a game-changer for businesses seeking long-term success! What do you think creates a distinctive brand identity that resonates with customers?
On this episode of Roadmap to $1 Million, I get to hang out with the incredible Maggie, the mastermind behind Be Understood Branding, to dive deep into the world of brand strategy. We unravel the magic of marketing, share some killer business tactics, and explore how branding can play delightful tricks on our minds, all for the better. Maggie drops this fantastic analogy about an organized closet that perfectly captures how brand strategy can sculpt a company's identity and make it irresistibly appealing. We delve into the importance of clarity, authenticity, and staying true to your values to build trust and credibility.
This episode is brimming with invaluable tips on maintaining that personal touch and keeping it real as your business scales new heights. Don't miss out on this treasure trove of insights!
Listen to the episode to learn:
The importance of marketing and business tactics for business growth
An explanation of brand strategy and its impact
The psychological impact of branding on human behavior
The importance of clarity and authenticity in branding
The challenges faced by businesses as they grow
How to align personal and business brands
& so much more!
About Maggie Bergin:
Maggie is a Brand Strategist helping women founders nail the gut-level essence of their business so they can connect with more clients and grow.
Follow Maggie on social media: LinkedIn | Instagram
Check out the Show Notes
Book a Call with Us:
https://www.StacyZeal.co/Call
Watch this to increase your leads with Facebook Ads:
https://www.StacyZeal.co/Maximize
Watch this to Increase Sales and Maximize Your Impact:
https://www.StacyZeal.co/CMO
Grab a free resource:
QUIZ: What’s Missing From Your Million Dollar Marketing Strategy?
https://www.StacyZeal.co/Quiz
Plan for Success: Your Annual & Quarterly Marketing Guide:
https://www.StacyZeal.co/Plan
Catch past episodes and show notes:
https://www.StacyZeal.co/Podcast
Work With Stacy:
https://www.StacyZeal.co/Fractional-CMO
Connect on Social:
LinkedIn
Instagram
FacebookYouTube
If you love this show, please take the time to leave us a review.
-
Looking to attract the right audience with compelling messaging? Creating a comprehensive marketing strategy is key to driving business growth in today's dynamic landscape. It's time to evolve beyond isolated tactics and embrace a holistic approach to marketing.
In this episode of Roadmap to $1 Million, I'm diving into why it's super important to blend all your marketing tactics into one smooth, cohesive strategy. With over 13 years under my belt as a fractional chief marketing officer and Facebook ads expert, I've seen how digital marketing has morphed from a niche thing into a must-have part of any marketing plan.
I'll chat about why you need a holistic approach to marketing, making sure your message is strong and consistent, hitting the right people at just the right time. I'll even share a cool case study from Zappos to show how their integrated marketing efforts have really paid off.
Plus, I'll give some tips for businesses looking to up their marketing game. It's all about growth and avoiding those one-off tactics that don't really help in the long run. By the end of the episode, you'll have a better idea of how to put together a killer marketing plan that keeps the success rolling in.
Listen to the episode to learn:
The importance of understanding how different marketing tactics fit together
The focus on creating a cohesive and effective marketing strategy
The evolution of digital marketing and its integration into overall marketing efforts
The emphasis on reaching the right audience with the right messaging
Insights from a case study of a successful marketing campaign at Zappos
The need for a comprehensive understanding of how ads can influence an entire business
An invitation for assistance in assessing and improving their own marketing strategies
& so much more!
Check out the Show Notes
Book a Call with Us:
https://www.StacyZeal.co/Call
Watch this to increase your leads with Facebook Ads:
https://www.StacyZeal.co/Maximize
Watch this to Increase Sales and Maximize Your Impact:
https://www.StacyZeal.co/CMO
Grab a free resource:
QUIZ: What’s Missing From Your Million Dollar Marketing Strategy?
https://www.StacyZeal.co/Quiz
Plan for Success: Your Annual & Quarterly Marketing Guide:
https://www.StacyZeal.co/Plan
Catch past episodes and show notes:
https://www.StacyZeal.co/Podcast
Work With Stacy:
https://www.StacyZeal.co/Fractional-CMO
Connect on Social:
LinkedIn
Instagram
FacebookYouTube
If you love this show, please take the time to leave us a review.
-
As an entrepreneur, I’m always driven to innovate and explore new ideas. But sometimes, our relentless pursuit of the "new" can hinder growth rather than fuel it. In today’s episode, I’ll explore three critical mistakes that small businesses often make, and how we can break free from them to achieve significant growth.
On this episode of Roadmap to $1 Million, I'm diving into some common marketing mistakes that small businesses often make. First up, we'll explore why constantly chasing new ideas might not be the best approach for sustainable growth. I'll share a compelling client story that illustrates the power of sticking with what works.
Next, we'll dive into the importance of harnessing your marketing data. I'll reveal why data-driven decisions can be the difference between struggling and thriving, and how to leverage insights to supercharge your marketing efforts.
Finally, I'll discuss the danger of holding onto tasks that drain your time and energy. Learn why delegating strategically and focusing on your core strengths are crucial steps towards scaling your business effectively.
Ready to elevate your business to the next level? Book a call with my team today to discuss your current challenges, goals, and discover how we can help you build a marketing strategy that works. Visit StacyZeal.co/Call or check the show notes for more details.
Listen to the episode to learn:
Common mistakes in small business marketing strategies
The importance of understanding the right strategies, systems, and support for business growth
Methods to analyze data to make informed decisions and drive revenue
Delegation of marketing tasks to free up time for strategic business development
Ways to avoid being a bottleneck in the marketing process as the business grows
How the CEO's role compares to that of a pilot, focusing on higher-level responsibilities
& so much more!
Check out the Show Notes
Book a Call with Us:
https://www.StacyZeal.co/Call
Watch this to increase your leads with Facebook Ads:
https://www.StacyZeal.co/Maximize
Watch this to Increase Sales and Maximize Your Impact:
https://www.StacyZeal.co/CMO
Grab a free resource:
QUIZ: What’s Missing From Your Million Dollar Marketing Strategy?
https://www.StacyZeal.co/Quiz
Plan for Success: Your Annual & Quarterly Marketing Guide:
https://www.StacyZeal.co/Plan
Catch past episodes and show notes:
https://www.StacyZeal.co/Podcast
Work With Stacy:
https://www.StacyZeal.co/Fractional-CMO
Connect on Social:
LinkedIn
Instagram
FacebookYouTube
If you love this show, please take the time to leave us a review.
-
How do you identify when it's the right time for your business to grow and scale up to reach the next level of success? Scaling up may require a complete shift in mindset and approach, challenging businesses to break traditional barriers and embrace innovation to truly elevate their performance and success.
In this episode of Roadmap to $1 Million, I dive into the crucial topic of business scaling. I bring up three key questions to help you assess your readiness for growth: Are your current operations running efficiently? Do you have the financial resources and cash flow needed for expansion? Is your team equipped with the skills and capacity to manage increased demand?
Along with these important questions, I offer valuable strategies and marketing insights aimed at empowering you, the business owner, to improve your operations, streamline processes, and launch effective marketing campaigns. These insights are designed to help you achieve new levels of success, ensuring your business is not only ready for growth but also set to thrive in a competitive market.
Listen to the episode to learn:
The fundamental concept of scaling in business and why it's crucial for growth.
Three essential questions to ask to determine if your business is ready to scale.
Valuable insights and strategies for enhancing your marketing efforts.
Practical tips for taking your business to the next level and achieving significant growth.
& so much more!
Check out the Show Notes
Book a Call with Us:
https://www.StacyZeal.co/Call
Watch this to increase your leads with Facebook Ads:
https://www.StacyZeal.co/Maximize
Watch this to Increase Sales and Maximize Your Impact:
https://www.StacyZeal.co/CMO
Grab a free resource:
QUIZ: What’s Missing From Your Million Dollar Marketing Strategy?
https://www.StacyZeal.co/Quiz
Plan for Success: Your Annual & Quarterly Marketing Guide:
https://www.StacyZeal.co/Plan
Catch past episodes and show notes:
https://www.StacyZeal.co/Podcast
Work With Stacy:
https://www.StacyZeal.co/Fractional-CMO
Connect on Social:
LinkedIn
Instagram
FacebookYouTube
If you love this show, please take the time to leave us a review.
- もっと表示する
