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Have you ever found yourself listing all the amazing features of your product, only to watch a client’s eyes glaze over?
Maybe you’re excited about your offer, but your prospects aren’t grasping the value. You’re left wondering how to present your services in a way that makes people eager to buy—without feeling like you’re pushing a hard sale.
Today’s episode is here to transform how you approach these conversations as Nikki dives into why focusing on benefits and the true value of your offer, not features, is the key to successful sales.
You’ll learn about the powerful “FAB” formula: Features, Advantages, and Benefits. She’ll show you how to go beyond listing features, guiding you to craft messages that truly resonate with your clients' needs and answer that crucial question: “What’s in it for me?”
Nikki covers the art of positioning benefits to simplifying your offers for maximum impact, this episode provides essential tips to help clients immediately see why they need what you’re offering.
Learn how to boost sales by showing the real value behind each feature, so buying feels like a natural choice for your clients.
Tune in and discover how you can elevate your influence and make closing and boosting sales easier than ever.
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[01:16] The FAB formula spec sheet: Features, Advantages, and Benefits. Will help you craft enticing offers.
[02:01] Drill down and focus on the benefits. A feature is what a product includes. The advantage highlights why that feature is better or different.
[03:24] The benefit is the ultimate value of the client experience. It answers the question of what's in it for me.
[04:10] So what? What are people actually going to walk away with?
[05:23] The benefits are the motivators that lead people to take action.
[06:03] Focus on the advantages and the benefits. Take what you have and focus on the benefits to make buying an easy decision.
[07:09] Really highlight the benefits.
[08:12] You don't want to overwhelm people. Listen to Episode 229.
[09:04] Stripping away some of the features can make the offer more compelling.
[10:03] Three examples of advantages and benefits and what to focus on. Make the benefit front and center.
[13:14] Look at your testimonials for ideas on how to articulate the benefits.
For more actionable sales tips, download the FREE Closing The Sale Ebook.
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Nikki Rausch
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To download free Resources from Nikki: www.yoursalesmaven.com/maven
Resources:
Episode 229: When to Use The “Less Is More” Approach In Sales
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Have you ever been hit with one of those vague “client requests” that seem impossible to answer effectively?
Maybe it’s a half-formed question or a general inquiry with no specifics, and you’re left wondering how to respond without wasting time or losing a potential sale.
Today’s episode dives into essential sales strategies to turn these unclear inquiries into valuable opportunities.
Nikki shares a simple yet powerful mindset shift to transform frustration into confidence, positioning you as the trusted authority that clients seek out.
She’ll walk you through the art of “giving them a menu” – a tailored approach to offering clear, actionable choices that help clients better understand your services and make quicker decisions.
From practical tips on handling broad requests to strategies for steering the conversation toward a specific solution, this episode gives you the tools to keep the ball rolling with any prospect.
You’ll learn how to confidently structure options, guide clients through the buying process, and close more sales without feeling salesy or pushy.
Tune in to discover how you can make any client request—no matter how vague—a pathway to a sale, building stronger connections and making it easier than ever for clients to say “yes” to working with you.
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[00:41] How to turn vague client requests into sales.
[01:07] Trying to decipher the vague request and make recommendations can be frustrating. Stop and take the opportunity to reframe this in your mind.
[02:03] Coming across as unhelpful can repel the potential client.
[04:22] Giving them something to start with gives their brain a chance to start working on what they actually want.
[06:56] It's your job to give the potential client a menu and get them started.
[07:25] Thank you so much, I can absolutely help you with that. Here are a few questions for specific options.
[08:27] Give the potential client a menu with three options.
[10:01] Which option is the best fit for you? Would you like to discuss any further?
[12:21] You want to give the information gatherer something to take back to their client.
[13:26] Externally motivated people may be attracted to the most popular option, because they like to know what other people are buying.
[14:52] Make it easy for them to say yes to one of your options.
[15:17] Leave the door open for them to reach out at a later date.
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Nikki Rausch
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Sales Maven Society
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To download free Resources from Nikki: www.yoursalesmaven.com/maven
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Do you find yourself entangled with tire kickers—those prospects who keep you on the hook without ever committing? If so, you're not alone; this episode is for you.
Today, Nikki dives into practical strategies to support you in closing more sales by recognizing and managing these non-committal clients.
You’ll learn how to masterfully handle indecisive prospects so you can either guide them toward a decision or gracefully "bless and release" them, saving you valuable time and energy.
Nikki shares her proven methods for setting boundaries, from pre-framing techniques in calls to playing “cat” to build curiosity.
By the end, you’ll have the tools to spot and manage these "tire kickers," protect your time, and engage with clients who are genuinely ready to move forward.
Tune in to discover Nikki’s insights for setting clear boundaries and positioning yourself with confidence—no more chasing after those elusive tire kickers!
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[00:41] How to handle those tire kickers? Turn them into committed clients or 'bless and release".
[01:47] Nikki defines "tire kicker".
[03:00] Are you doing something to continue this behavior and allow it to keep going?
[04:09] There's always a balance of power in sales.
[05:04] Starting with a pre-frame in order to set expectations. "The purpose of today's call is to answer any last calls, and then we'll decide today whether we'll be working together."
[08:15] "Bless and release" or stopping lobbing the ball back and forth.
[09:45] "If you're not ready now, I respect that. Reach out to me when you're ready to move forward."
[10:06] Playing cat. Pulling back a little bit and letting them take action in order to move forward.
[13:34] When they're not ready to move forward, you must stop coaching and giving free advice.
[14:38] Some "tire kickers" will just continue to take and take.
[15:33] I now offer 15-minute Spotlight Coaching sessions for people who have a quick question or just want to pick my brain.
[17:35] It might make sense for you to have something like this in play.
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Nikki Rausch
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Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven
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Have you ever noticed a buying signal but held back, unsure if you should act on it?
Today’s episode is all about recognizing and following up on buying signals—even in those unexpected, non-traditional settings—without that fear of rejection holding you back.
Nikki dives into why this skill is so essential for growing your client base and shares insights gained over years of coaching and even writing a book on the topic.
This episode stems from a recent coaching session where Nikki saw, once again, the power of acting on buying signals to convert interest into clients.
She walks us through two main reasons we often hesitate and miss these cues, plus some of the internal hurdles that might keep us from reaching out.
Nikki also highlights why ignoring these signals can unintentionally convey that you’re not interested in a client’s business.
By learning to act confidently, you’re letting potential clients know, “I’d be honored to work with you.” Otherwise, they may create their own stories, assuming you’re not interested or think they can’t afford your services.
Tune in to gain Nikki’s top tips for recognizing buying signals and following up effectively. This episode will help you connect with prospects and grow your business naturally—without fear or hesitation.
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[00:53] We'll be talking about how to recognize and act on a buying signal even in a non-traditional setting and also how to follow up without a fear of rejection.
[01:21] Knowing how to recognize and act on buying signals makes a huge difference in your conversions.
[02:24] We need to act on buying signals and send the message that we want to work with them.
[03:01] A buying signal is a cue that someone is interested. These signals come in many forms from asking questions to positive and negative comments.
[04:30] Even if you're not sure, it's still your job to follow up. Is there something I can help you with?
[05:06] Buying signals can be settled. You have to be turned on and tuned in to pick them up.
[06:19] We project our limiting beliefs onto the other person.
[07:48] If you're not a psychic, you don't get to mindread and hallucinate. Let the other person tell you whatever they're going to say.
[09:40] When you get a buying signal, it's your job to issue an invitation. Would you like to sign up or chat more? Wait.
[11:03] You can always reach back out with a simple question. Would you like to talk more?
[13:09] Worst case scenario is they say no. We have to be able to recognize buying signals and be willing to follow up with necessary.
[14:57] You have to recognize and act on buying signals when you get them.
[15:14] Get a free PDF on recognizing buying signals.
[15:46] Recognizing and acting on buying signals begins with being a good listener. Issue an invitation and wait for the other person to respond.
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Nikki Rausch
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Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven
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Have you ever written a book only to wonder, “Now what?” Don’t let your hard work sit on the shelf collecting dust. Learn how leveraging skills can turn your book into multiple resources.
Today, as part of the Mastering Excellence series, Nikki talks with Susan Friedman, an expert in book marketing. She’s here to share her proven strategies for turning your book into multiple products and increasing your profits.
We know you poured your heart and soul into your book, but don’t stop there. Learn how to repurpose your content into checklists, tip sheets, and even online courses, giving your readers more ways to engage with your expertise—and more ways for you to get paid.
In this episode, you’ll discover how to take your book and create a variety of new products that can skyrocket your sales, whether it’s turning a chapter into a workshop or an article into a lead magnet.
We’ll also explore how leveraging your skills can help you build even more value, expanding your reach and impact.
Lastly, we’ll dive into the power of niching down—how adapting your material for specific audiences can open up fresh opportunities and grow your influence.
Listen in for tips on maximizing your book's potential, boosting your income, and leveraging your expertise in ways you never imagined. This episode is packed with actionable insights that will change how you think about book marketing.
Susan Friedmann is a badass in the world of nonfiction book marketing coaching and training. With over 30 years of experience, she’s on a mission to help authors sell books in bulk. Through her company, Aviva Publishing, she’s guided hundreds of non-fiction authors toward mastery in their niche.
She's a writing powerhouse, with 18 books to her name - the first selling more than 500,000 copies to one company!
She also hosts "Book Marketing Mentors," an award-winning weekly podcast now in its 8th year, which ranks in the top 1.5 percent of podcasts worldwide.
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[00:47] There is a structure to success. When you break down how someone is achieving a high level of success you can apply that structure in your life and business.
[02:14] Our topic today is about how to take a book and turn it into multiple products.
[03:01] We learn about Susan's first success on her own, niching down to trade shows. She began Aviva Publishing to publish her own work.
[04:21] Susan's book evolved into checklists for people attending or presenting at trade shows. This ended up 10xing her book sales.
[05:35] These checklists eventually evolved into tip sheets and then articles.
[06:33] The magic of recycle, repurpose, and reuse.
[07:08] Articles can also become mini books or ebooks or even lead magnets. Cut, slice, and dice.
[08:13] A book can be a door opening business card.
[10:27] Brainstorm and think about how many different pieces you have in the book that you could turn into other products. Break it down to the lowest common denominator.
[12:35] Think about who your market is and what you want the book to do for you.
[15:57] Do the multiple products refer back to the book? This would depend on the specific audience.
[18:44] Strategies like having a sponsor who sponsors the book to get it put in everybody's bag at an event. You both would need to have the same type of audience.
[23:19] The advantage of having established expertise.
[26:44] Your big fat business card (book) is a way to get your foot in the door.
[28:40] Speakers are usually expected to have a book.
[34:28] Nikki issues a challenge to have a brainstorm session about your work and see what other products you can turn it into.
[35:03] Book topics can also be taken and niched down for specific groups.
[37:07] Fun questions with Susan!
[39:16] Susan is also working on a book marketing crash course.
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
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To download free Resources from Nikki: www.yoursalesmaven.com/maven
Find Susan:
Get A Book Marketing Brainstorming Session With Susan!
Susan Friedmann - Book Marketing Mentors
Aviva Publishing
Book Marketing Mentors Podcast
Books by Susan Friedmann
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How Playful Sales Strategies Can Drive Your Book Success - BM442
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Have you ever been to a client meeting where the first words out of their mouth are, "There's no budget"? Don’t let budget constraints make you panic.
Today, Nikki shares strategies to set yourself and the prospect up for success and maybe even earn their business.
We know you need to get paid, but hold off on immediately “blessing and releasing” this prospect. Learn key questions to determine if this prospect has the potential to become a future client and how to respond when budget is an issue.
We’ll also explore how to uncover their motivation for setting up the meeting in the first place, and how to show respect when the person you're speaking with may not want to be there.
You'll discover how to build rapport and move the client from being a "prisoner" to a "learner," then to an "interested party," and eventually to an advocate or ambassador.
Lastly, we’ll cover strategies for maintaining communication and rescheduling once the budget outlook improves.
Listen in for tips on asking insightful questions, engaging the person you’re speaking with as effectively as possible, and keeping the lines of communication open to create a lasting impression—even when they start the conversation with budget constraints.
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[00:42] many business owners face a common challenge: how to effectively navigate client meetings and interactions where there are budget constraints.
[01:02] In a coaching session, one of my Sales Maven Society members asked about this. I knew this would be a good topic to talk about because so many of us run into this.
[02:13] When someone says they have budget constraints, continue the conversation to find what might best serve them. Then discuss possible next steps for addressing the current budget issues.
[03:11] Try to uncover what their motivation was for setting up the meeting in the first place. "I'm curious or is it okay to ask, what prompted this meeting now"?
[04:40] Maintaining and building relationships when the person in the call with you is a "prisoner". What would make this a good use of your time?
[06:16] Reach back out to the boss and let them know what was discussed. Is there anything specific you'd like accomplished?
[07:36] Budgets change. Find an opportunity to have the next chat.
[08:45] You can also send a message before the budget rolls over to the person you had the meeting with and reference your call and share suggestions.
[11:10] It's all about asking insightful questions and engaging the person that you're in conversation with as effectively as possible and maintaining ongoing communication.
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Nikki Rausch
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Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven
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Are you tired of being overpowered by difficult clients in your corporate sales meetings? Do you struggle to stay calm when faced with challenging clients who seem determined to contradict everything you say?
You’re not alone. Today, Nikki shares confidence tips specifically for women dealing with know-it-all clients. She breaks down what you can do to set yourself apart and set yourself up for success even when they may have a bit of a condescending attitude.
Use these strategies to turn a challenging situation into a win for you and your client! Learn how to establish power and take control of the meeting from the start.
You'll discover how to ask powerful questions that keep you in control and learn a foolproof strategy for defusing hostile behavior without getting defensive.
Nikki also explains why "selective amnesia" might just become your new best friend in managing difficult clients within corporate sales. Along with a personal story about a challenging client that taught her one of the most valuable lessons of her career.
Whether you're a seasoned corporate sales professional or just starting out, this episode is packed with practical advice to help you navigate difficult clients with confidence and ease.
Tune in to learn how to turn tough corporate sales situations with difficult clients into opportunities for growth, stronger relationships, and ultimately, bigger deals!
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[01:38] Establish your authority. Ask permission to lead the meeting. Pre-frame the call to take the lead in the meeting.
[02:18] In order to make this meeting productive, can I start with a few questions?
[03:08] Establish your expertise when asking a standard question.
[04:24] Acknowledge and allow them to share their expertise. You can also ask about expectations.
[06:17] When you ask questions the person answering is the expert at that moment.
[08:58] Nikki shares a story about her early career where she was able to stand in her place of credibility and speak about her product and solutions, while still giving respect to their knowledge base.
[10:51] Always take a step back and get curious. Ask yourself if you've created an environment of safety.
[13:09] Nikki shares a strategy for turning a prisoner into a learner.
[14:11] If you can be curious and create safety, a lot of times you can win these people over.
[14:49] A polarity response is when someone takes an opposing view to what is said. For some people, this has become a behavioral trait.
[15:51] When someone shows up with a polarity response, you need to be able to switch your language. You can find training about this in the Sales Maven Society.
[18:29] For a polarity response, use something like I'm not sure you'd be open to this.
[19:11] Getting defensive is the worst mistake that you can make. Look for ways to be curious and show it in your body language and your questions.
[20:47] Selective amnesia is where you say what you need to say, but then next time you talk to this person you're fine.
[25:15] Boundaries create safety.
[26:05] Set yourself up for success by changing your language with polarity, bringing selective amnesia when needed, changing the way you frame questions, and pre-framing at the start of the call.
[27:02] It's okay to bless and release. Then use that energy to find your next client.
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Nikki Rausch
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Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven
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Most business owners know it's easier and more cost-effective to keep an existing client than to acquire a new one. Even a small increase in customer retention can significantly boost profits.
Have you ever had a sale fall through or seen a client relationship fall apart? These moments of crisis might actually lay the foundation for future success and be the key to exceptional customer retention.
In this episode, Nikki explains how to turn sales failures into opportunities to build customer loyalty.
We learn how Nikki went above and beyond to resolve a delivery issue and satisfy her client. She also shares a negative example of a company that failed to deliver products and offered inadequate solutions.
It's crucial to take responsibility and make a sincere effort to resolve issues. Going the extra mile can turn customers into brand ambassadors while failing to do so can permanently damage relationships.
Tune in to discover customer retention tips that turn problems and complaints into win-win situations, keeping your customers loyal and even transforming them into enthusiastic fans.
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[01:08] The goal of this episode is to help you plan for those times when things just don't go well.
[02:51] Nikki shares an example of a delivery failure where slides didn't record with one of her clients. She ended up fixing it by recording a mini training that covered some bonus training that was in her original presentation. The client was very grateful and gave her a raving recommendation.
[07:59] Going above and beyond and delighting clients is what we are going for.
[09:03] Going the extra mile allows people to be appreciative and possibly shout your praises to others.
[10:01] Nikki contrasts this bridge building experience with a company she was a client of that completely let her down. They didn't deliver and said it was her fault. They poured gasoline on the bridge!
[16:06] When something goes wrong, we have an opportunity to make it right and win the customer over. There's always an opportunity to make things right.
[16:36] Do you want to build bridges or do you want to burn bridges?
[17:46] What is something that you can do to delight and surprise a client when something goes wrong?
[18:06] If you have a story you would like to share I would love to hear it.
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Nikki Rausch
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Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven
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Strategic pricing strategy matters. Marketing methods that used to work in the past are much more nuanced these days. This episode tackles strategic pricing strategy and how to approach discounts - who to offer them to, when, and how.
This on-air coaching call features one of our unique and brilliant Sales Maven Society members, Nicole Smith Levay.
Nicole is a transformational retreat leader and somatic coach who helps high-achieving women stop over-giving on autopilot and learn to prioritize themselves and their soul work.
Nikki and Nicole dive into Nicole's concerns about her current pricing and promotional tactics. They investigate why the "inner circle" discount approach may be ineffective and explore how to structure pricing tiers for maximum impact.
There is power in rewarding action-takers and early adopters. Nikki talks about how predicting who your buyers will be can backfire and shares a better approach for maximum impact. We also learn about increasing lifetime client value.
Whether you need help with launches, unsure about discount strategies, or looking to boost sales without devaluing your services, this episode is packed with actionable insights on Strategic Pricing Strategy.
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[01:11] Nicole is a transformational retreat leader and somatic coach. She helps women put their soul work first. She does this through somatics, breath work, and meditation.
[02:24] She also has a group coaching program called Forward Momentum.
[03:50] She helps women take their businesses from year one to three to four to seven more smoothly.
[04:10] Nikki agrees that in business we reach levels where we know something has to give or change.
[06:08] To make the changes we want to make in our lives, we can't keep acting on autopilot. We need to pause and check in with our bodies and see what's going on.
[07:50] Nicole also hosts retreats. In two weeks, her group is going to Santorini and Crete and the theme is Connect with Source Energy.
[11:17] This call is a coaching session.
[11:41] Nikki has helped Nicole move through resistance and fears.
[11:41] Nicole's question for this coaching session is about marketing her programs.
[13:19] Her tried and true formula that she's been using for retreats isn't as effective for digital programs. She's not sure if it's how she does the launch or if it's her pricing structure.
[14:24] Marketing has changed. Offering special pricing for an inner circle doesn't work as well as it used to.
[14:50] It's fine to have tiers with a sequence attached. You could have a rollout and a launch with an email sequence attached to it.
[15:06] Nikki tested this last year.
[15:46] Nikki loves to reward action takers. Implementers get results. Implementers are often people who buy right away.
[17:17] Don't be overly strategic in trying to predict who your buyers will be. Share your offer with the entire list.
[17:32] Don't try to hit the trifecta. You don't really know what the right offer at the right time for the right buyer is.
[18:53] Just put your offer out there to everyone.
[20:04] Some elements in Nicole’s past efforts might be about having control for who's right fit for her offers.
[21:11] Have a small first step workshop to increase the lifetime value of clients and build trust. Give people an opportunity to get that first touch.
[23:13] How can we put a really great offer in front of people that will allow them to dip their toe in the water?
[25:27] Is there a way to pull a transformational experience out of the retreats and give someone a mini retreat?
[29:30] Nikki's advice is to give people the opportunity to be willing to work with her.
[30:36] In the Sales Maven Society, Nicole has learned to not be afraid to try new things and not to be afraid to follow up.
[32:24] According to Nikki, working with people who are willing to take action is the best thing ever.
[33:45] The Somatic Boundary Meditation helps you find where you're overextending yourself.
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Nikki Rausch
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Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven
Find Nicole:
Power Within Healing
Free: Somatic Boundary Meditation
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Are your speaking gigs falling flat? It's time to revolutionize your audience engagement strategy. Nikki is joined by speaking and visibility coach Laurie-Ann Murabito to reveal how to captivate your audience and keep them on the edge of their seats.
Learn how to infuse your unique personality into your presentations and set clear goals that resonate with your listeners.
Nikki and Laurie-Ann discuss valuable techniques for crafting and delivering impactful speeches. Through the use of "speech blocks," you'll discover how to create a presentation that highlights your personality and authority while remaining flexible.
Laurie-Ann is an author, award-winning speaker, the woman behind Speak and Stand Out, and the Be In Demand podcast host.
Follow along as she shares her journey from winning a childhood smiling contest to coaching business owners on leveraging speaking opportunities with clients like Johnson & Johnson, the American Cancer Society, and more.
Whether you're speaking on stage or virtually, Laurie-Ann's tips will help you create an audience engagement strategy that turns listeners into loyal followers and clients. Get ready to transform your speaking skills and make a lasting impact!
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[02:17] We're going to talk about how to have your audience on the edge of their seat when speaking.
[02:36] Laurie-Ann shares how she really was a reformed shy person who couldn't even make eye contact with others.
[03:02] She realized this behavior wasn't going to serve her and decided to make changes.
[04:19] Self integrity is one of her highest values. She ended up agreeing to speak at an event and shares her first experience.
[05:59] As she spoke, she improved and ended up being fully booked as a coach because of speaking.
[07:22] Laurie-Ann breaks down what Nikki would have to do to have her audience on the edge of their seats. She begins with journaling and body movement and music. This is part of her prespeaking routine.
[10:03] When crafting a speech she wants to bring out personality. Try to infuse a skill or hobby that will make you unique. Set a goal and decide where you want to go with the speech.
[14:02] When you're done with the speech, what do you want the listeners to do, think, and feel?
[14:44] The wisdom of building a speech in blocks.
[16:04] The beginning blocks are opening and authority. Teaching or learning is in the middle. You can teach three points with three pieces of data. The ending contains the call to action. Then closing.
[21:09] Nikki and Laurie-Ann discuss virtual speeches.
[24:40] What do you do when the audience isn't engaging? Course correct with a joke or something.
[26:31] Sneak in your experience and how to learn more.
[30:07] If you lose your place or forget the next thing you were going to say, no one is going to know but you.
[30:39] Laurie-Ann loves nature, the ocean, and hearing success stories from her audience.
[32:08] We learn about the smiling contest.
[34:50] Laurie-Ann shares a little about the upcoming Speaking Monetization Tips podcast.
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Nikki Rausch
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven
Find Laurie-Ann:
Speak and Stand Out
Be In Demand Podcast
Laurie-Ann Murabito LinkedIn
Laurie-Ann Murabito Instagram
Laurie-Ann Murabito YouTube
Rethink Your Leadership: Influence Your Team to Empower and Promote Engagement
Rethink Leadership: 4 Lessons To Make You Remarkable
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Most people want sales success. To achieve it, they often need to step out of their comfort zones and accept expert advice.
New techniques and strategies can feel uncomfortable or unfamiliar. It's natural to want to stick to what feels safe and known, yet this can limit our growth and potential, especially when it comes to sales.
This episode is inspired by a conversation Nikki had with a client about receiving advice on sales success that she hadn't tried before, and that pushed her outside her comfort zone.
Everyone has to learn to sell in their own way, but until they have the experience to know what works and what doesn't, it's beneficial to be open to an expert or mentor who has already achieved success in sales.
Nikki shares how she was fortunate to have a sales mentor who helped her when she first started her sales career and how she continued to learn from that mentor for 20 years. She still uses the advice she learned from him in the Sales Maven Society.
She also shares another client story about someone who eventually increased their sales from nothing to over $40,000 a month and now has $60,000 days in her business because she was willing to take an expert’s advice.
Nikki explains how embracing discomfort can build confidence and shares steps to move forward. She even reveals what she tells herself when it's time to step up and do that thing she doesn't want to do.
It's okay to find a mentor, teacher, or coach who can push you to step out of your comfort zone and achieve sales success while building confidence and discovering what works and what doesn't.
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[01:22] This episode was inspired by one of Nikki's clients who was overwhelmed with some of the feedback she was getting from her boss.
[02:05] In sales, people will find their own way, but also need to be open to advice from people who've already achieved success.
[03:10] Why does experience matter in sales? Experienced people have a unique perspective on what does and doesn't work.
[04:48] You'll probably have to try things that might feel weird or uncomfortable to you, until you've perfected your technique.
[05:24] We shouldn't dismiss people who've been in the arena and have already done what we want to do.
[06:01] In Nikki's sales career, she found a sales mentor who was her mentor for 20 years.
[07:03] He taught Nikki techniques she still uses today, including stating your price like you were stating the time of the day. He also taught her it was important to get rid of qualifiers and not to sell past the close. This resulted in her first $70,000 order.
[08:39] There's huge value in using mentors and coaches.
[09:06] There will be times when you have discomfort. You can either quit or embrace the feeling of being uncomfortable.
[10:03] When Nikki's uncomfortable, she embraces the fact that change is happening and even says it out loud.
[11:38] Nikki shares a client success story where trying led the client to getting to over $40,000 a month to $60,000 days.
[14:17] Doing the thing that feels really uncomfortable creates confidence. Steps include: Keeping an open-minded approach to things. Reminding yourself of past successes.
[16:13] Think of a time when you did something you didn't want to do and it led to success.
[18:03] Be open to trying something new that your brain may want to dismiss.
[19:07] What are you going to do to keep that open-minded flexible approach?
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Nikki Rausch
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven
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Would you like to find a subtle way to get your message across without selling or sounding pushy? If so, you might want to use the secret weapon of creating curiosity.
In this on-air coaching call, Nikki and an amazing Sales Maven Society member Tracey Wheeler explore ways to create curiosity during networking events.
Tracey, the owner of Sunny Virtual Business Support, provides virtual bookkeeping and business support for service-based entrepreneurs across the country from her base in Henderson, Nevada.
In this call, Nikki and Tracey explore effective communication strategies to drive sales, particularly in networking situations. Tracey seeks advice on how to invite potential clients for discovery calls without coming across as pushy.
Nikki shares the importance of creating curiosity and with specific techniques for engaging prospects. They discuss the "three, two, one" approach to networking and the concept of the "strive five" - an ideal list of people to connect with strategically.
They cover tactics like tailoring your introduction to serve the listener, asking for referrals, and offering to be a resource. Nikki emphasizes the value of having clear goals and a structured approach to achieve excellent results in networking and sales.
If you're ready to improve your networking skills and learn how to turn connections into clients, this episode is for you! Listen in to discover how small changes in your approach can lead to significant impact and business growth.
Tracey Wheeler is the owner and Chief Happiness Officer at Sunny Virtual Business Support, specializing in virtual bookkeeping for service-based entrepreneurs. A Certified QuickBooks ProAdvisor, she holds a Bachelor's in Interdisciplinary Studies with a focus on communication and small business entrepreneurship, along with an MBA.
With over 15 years of experience, including work at the IRS, Tracey's background spans the entertainment, hospitality, and government sectors. She is dedicated to delivering exceptional customer experiences by staying updated on industry trends and pursuing ongoing professional development.
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance toJoin Our Sales Coaching Community | Sales Maven Society boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[00:55] - Amazing Sales Maven Society member, Tracey Wheeler and her cat are here today.
[01:14] - Tracey shares a little bit about herself and her business, Sunny Virtual Business Support where she provides virtual bookkeeping and business support for service based entrepreneurs.
[02:54] - When tax time rolls around, and the entrepreneur has a spreadsheet and a box of receipts their CPA will tell them they need a bookkeeper, that's when they call Tracey.
[03:31] - Nikki thinks having a bookkeeper is a game changer. She received advice early on to get a bookkeeper, and she's never looked back.
[04:32] - Having a bookkeeper relieves so much stress and is worth every single dollar.
[06:35] - Tracey is a virtual bookkeeper located in Henderson, Nevada. She helps people from all across the country. She uses Slack and Zoom to communicate with her clients.
[07:26] - Tracey exudes so much positive energy that Nikki feels happier every time she sees her on a call or has a question from her.
[07:56] - In this coaching call, Tracey wants to know how to communicate in a way that will drive sales. She attends networking events and would like to invite people for a discovery call but doesn't want to seem pushy.
[08:28] - Nikki's advice is first and foremost to create curiosity. Are you talking to someone who it's nice to be in the group with or are you talking to a prospective client?
[08:42] - Nikki shares a couple ways to create curiosity. When it comes to the question of what you do, ask the person first so you can respond with what you do in a way that will help them.
[09:11] - Talk about what you do in a way that serves people like this prospective client.
[10:37] - You could also say something like, "I provide bookkeeping services. Who do you know that might benefit from what I provide?"
[11:07] - You can also say something like, "Is there ever an opportunity I could be a resource or provide value to you?"
[11:39] - Create curiosity in the way you answer questions.
[12:51] - When networking, have some specific goals and objectives in mind before you go into the room.
[13:08] - Nikki talks about the three, two, one of networking. This involves connecting with three new people, deepening a relationship with two people, and inviting one of them to have a conversation outside of the group.
[14:01] - Nikki talks about the “strive five", an ideal list of people that you would like to get to know better. Once you have your ideal list,
purposely put yourself in situations to deepen rapport with them.
[15:35] - We learn a strategy that Nikki would use to invite someone to meet early for a drink before the event; these people would often turn into clients or open other doors.
[18:19] - There's a structure to excellence. If you want to achieve excellent results, have some type of structure.
[19:12] - Continue to move towards the outcome that you want and be strategic.
[19:34] - Tracey shares how the group coaching within the Sales Maven Society has benefited her. She learns so much by listening to other people's questions and Nikki's responses.
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Nikki Rausch
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven
Find Tracey:
Sunny Virtual Business Support
Facebook | LinkedIn
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Therapists often spend their time focusing on finding ways to help their clients, yet they are also running a business, and sales are an important part of that business.
Today's episode features an on-air coaching call with one of our amazing Sales Maven Society members, Melissa Spaulding, a licensed clinical mental health counselor and EMDRIA consultant. In this call, Nikki and Melissa dive into the pros and cons of an upsell offer versus a downsell offer.
Melissa's higher-end clients have weekly sessions. She also has clients who attend less frequently but whom she feels could benefit from more support. Melissa's concern is what type of offer to create and which group she should focus it on.
Nikki dives into the importance of creating both types of offers and shares which group to focus on first. They discuss the importance of getting feedback through surveys and other methods, which often lead to surprising results. Nikki shares real-life examples of client feedback that actually changed her messaging and marketing.
They cover tactics like giving clients a menu and offering incentives. Melissa explores methods that she's thinking about trying, and Nikki gives her expert feedback and tips on how to proceed.
If you're ready to improve sales by giving clients exactly what they want, this episode is for you! Listen in to learn how a simple change in messaging can be all that's needed to spark interest and create impact!
Melissa is the owner of Guided Wellness Counseling, a practice sought after by ambitious women ready to heal from anxiety, depression, and trauma. Her practice specializes in curated one-on-one therapy as well as EMDR trauma therapy intensives.
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[01:12] - Melissa shares a little bit about herself and her business.
[02:02] - The mission at Guided Wellness is based on understanding that secrets make us sick and shame is passed from generation to generation.
[03:23] - Melissa and her clinicians are licensed in the state of Utah, so they work with women in Utah.
[04:13] - A woman should seek support as soon as she realizes that an issue is affecting her quality of life.
[05:30] - Feeling seen and heard by your therapist are the biggest predictors of the outcome of your therapy.
[07:13] - Melissa also offers courses for other counselors. She is a consultant for EMDR which helps release trauma stored in the nervous system.
[08:12] - Melissa's practice is a patient pay or cash pay practice. She gets clients but many of them don't attend weekly sessions.
[09:48] - She wants advice about what type of offer she should create for people who can't attend weekly and for those who do attend weekly.
[10:41] - Nikki's advice is creating offers for both scenarios but focusing on the high ticket offer first.
[11:16] - She could also do a survey or create an offer, see if there's interest, and then create the back end. Nikki also suggests asking the audience what type of high ticket program they think would be useful.
[12:14] - Nikki shares the technique of giving a menu to assist audience members in giving feedback.
[13:11] - Nikki also suggests testing some of the high-end clients to find additional ways to serve them.
[14:46] - Showing clients the value that you create for them will encourage more people to sign up for the weekly sessions.
[18:18] - Therapy is similar to going to the gym. If you only attend once a month you're not going to see progress.
[19:38] - Giving clients an opportunity to be exposed to the benefits could result in a higher sell through rate.
[21:02] - Melissa talks about doing a survey through her email list. She's also considering asking clients their opinions or to complete a worksheet when they're in session.
[22:02] - Nikki also suggests offering an incentive to get client feedback.
[23:03] - Nikki offered an incentive of $500 Amazon gift cards and received valuable and surprising feedback about her offers and her menu. She changed her messaging and her marketing based on this feedback.
[24:54] - When doing a survey do everything possible to get the best results including offering a menu.
[26:05] - Melissa's thinking about offering a self-esteem workbook to anyone who completes the survey and making all responses anonymous.
[26:34] - People sometimes become more invested when you ask for feedback.
[29:14] - Nikki talks about having integrity in messaging and not making people feel like you're just trying to sell to them.
[31:23] - Melissa has learned in messaging potential clients to share what they will receive, not what she will teach.
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Nikki Rausch
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven
Guided Wellness Counseling
Melissa Spaulding at Guided Wellness Counseling
Guided Wellness Counseling Instagram
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If you've ever caught yourself making assumptions about your clients' motives, you're not alone—and it could be holding you back from true success.
In this episode, Nikki dives deep into the dangers of assigning motives to your prospects and clients, and how these assumptions can derail even the most promising sales opportunities.
It's easy to fall into this trap, whether you're trying to anticipate a client's needs or make decisions on their behalf. But when these assumptions are off the mark—or even when they're right—they can lead to breakdowns in communication, strained relationships, and lost business.
Nikki has been the client on the receiving end and has stories from her clients. Today, she shares personal stories and insights along with powerful strategies to help you build stronger, more trusting relationships with your clients.
By the end of this episode, you'll be equipped to avoid these common pitfalls and start fostering deeper connections. Let's get started on transforming the way you engage with your prospects!
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[01:45] Nikki’s inspiration for this topic when she was on the receiving end of someone making assumptions and assigning motive.
[03:03] Assigning motives can hinder relationships and sales success.
[03:58] When you make assumptions in a client relationship, you start behaving as if the assumption is true.
[04:55] Think about lifetime value. When we have a breakdown, we'll lose further business and referrals from the client.
[05:53] When you assign motive, it breaks trust between you and your client. It's like saying you don't believe them.
[06:12] It’s hard to come back after breaking trust.
[06:48] Nikki shares a story about when she was a client and a person assigned motive to her question.
[08:41] Instead of answering the question, the person made accusations about why the question was being asked. There ended up being a huge blow up and disrespectful things were said.
[09:26] This person was ultimately removed from Nikki's account, but it created mistrust with the company.
[10:37] The company has lost out on referrals and potential revenue, and it all came down to this idea of assigning motive, and in this case the motive was inaccurate.
[11:07] What is there to gain by assigning motive? Who wins when you get to be right? Being right doesn't pay the bills.
[12:21] Nikki shares a story about a client interaction that came up recently involving assigning motives to a particular person on the team who they felt wasn’t nice.
[13:22] It's hard to work with someone who you feel is ignoring your preferences, but it doesn't set the client up for future business when the relationship is breaking down.
[14:01] Advice includes ignoring your preferences and seeing if there's a way you could work around the other person's preferences. Have some grace in the moment.
[15:11] The ultimate outcome is to delight your clients, so that they'll shout from the rooftops how amazing you are sparking more business.
[15:47] Common triggers to be aware of when you're about to assign motive include lack of clear communication. Instead, think how you can make it easier for the client?
[16:51] Personal insecurity and biases can also trigger motive assigning. A previous experience can also influence your interaction.
[18:00] Nikki shares a client's story where this client assigned a motive of one of their potential clients not valuing their work.
[19:37] Think about offering a solution to the person's very clear objection.
[20:55] Recognizing signs. Do you have an internal dialogue going on? Emotional reactions will cause us to assign motive.
[22:09] Nikki talks about making a mental effort to give more grace and recognizing patterns where we may assign motive.
[23:46] Seek feedback from colleagues and mentors. Ask for their take without telling your take. Make it clear that you're seeking constructive feedback.
[25:09] Nikki talks about what you can do once you recognize the signs that you're about to be triggered into assigning motive.
[25:26] Manage your state of mind. Have some type of ritual to get you into the right state of mind and keep you focused in the conversation.
[26:33] When you want to assign motive, pause and ask a question. Can you expand on what you just said?
[27:44] Be present and practice active listening. Be curious. Pay attention to tone and body language.
[29:48] Build trust through transparency. Leave space for people to be open and honest.
[30:57] Motive assignment and being right is rarely going to help the relationship.
[31:16] Keep the end in mind. We want to earn the business, deliver at a high level, and keep our clients happy and satisfied.
[32:05] Reach out and share your big takeaway or a story that you have about assigning motives.
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Nikki Rausch
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven
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If the thought of prospecting makes you uneasy, especially if you don't see yourself as a traditional salesperson, you're not alone.
In this episode, Nikki shares straightforward strategies to simplify prospecting and help you start building your business, attracting new clients, and exploring new possibilities.
Prospecting is crucial for success, and it often gets pushed aside when we're busy or overwhelmed with current clients. Even when things aren't hectic, it's common to find other tasks more appealing.
Many people even block out dedicated time for prospecting and still end up procrastinating. If this sounds familiar, Nikki understands and is here to help.
It's time to conquer the fear of prospecting. Nikki guides you through easy-to-follow steps to create a strong prospect list and start bringing in new business. A full pipeline means less stress and more freedom to focus on the work you love.
By the end of this episode, you'll have practical tools to build a robust prospecting list and the first step to consistent business growth. Let's get started on your path to success!
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[04:11] Nikki introduces a new training called "Business Building Key Prospecting Strategies" with five ways to build a prospecting list and eight prospecting scripts.
[04:37] Two ways to access the training: joining the Sales Maven Society or through the Sales Maven Studio.
[05:54] Nikki will focus on the first two strategies for building a prospecting list, which are the easiest and can quickly bring in new business.
[06:25] The first strategy is to create a list of past clients, including what they purchased and potential complementary offerings.
[08:33] When reaching out to past clients, use personalized messages and offer to discuss new ideas or ways to support them.
[10:35] Past clients are considered "low-hanging fruit" because they already understand the value you bring and have received benefits from your services.
[12:20] The second strategy is to identify non-buying but highly engaged people on your email list and social media.
[13:33] Consider offering these engaged non-clients a quick call or a special incentive to take the next step with you.
[14:49] Consistently reaching out to past clients and engaged non-clients can help fill your pipeline with potential new business.
[15:49] Nikki encourages listeners to start with these two strategies and see what's possible for their business growth.
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Nikki Rausch
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven
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Have you ever wondered how a customer-centric retention strategy might help you grow your business, boost your clients' lifetime value, and make it easier for them to stay loyal to you?
In today's episode, Nikki provides practical tactics for increasing client retention and encouraging repeat business.
This episode is inspired by a chat with a client regarding coaching communication, which emphasizes the need for flexible communication.
You’ll hear how Nikki recognized the impact of inflexible communication and how introducing flexibility altered her interactions with clients, resulting in long-term connections.
You'll learn practical tactics for communicating effectively with your clients, making them feel appreciated and understood, and ensuring they continue to perceive the benefits of working with your company.
Nikki explains how to structure recommendations to allow for client flexibility, encouraging clients to test and adapt new tactics, and avoid using general qualifiers that might alienate clients.
Effective client communication can have a significant impact on your organization. If you've been trying to keep clients or raise their lifetime value, this episode is for you.
Let's look at how you can effectively connect with your clients and develop deeper, longer-lasting relationships to help your business grow!
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[0:41] - Today's episode focuses on a customer-centric retention strategy.
[0:46] - Why is this important? Scaling and growing your business by increasing the lifetime value of your existing client base.
[1:06] - It is harder to reach and attract new prospects in the current market.
[1:20] - Strategies to make it easy for clients to stay with you and techniques to encourage clients to continue buying from you.
[2:22] - Increasing your influence and credibility with your existing clients and not alienating clients or making them feel they aren't a good fit.
[03:30] - This episode came from a conversation with a client about increasing lifetime value. She shared contrasting examples of Nikki's program and another program that she's in.
[5:04] - The other coach is not flexible. It’s either black or white, and the client isn’t sure where she fits in.
[6:14] - Nikki shares her own story of black or white thinking, and how she learned to add flexibility to communication.
[7:02] - Being very direct isn't always the best way to be. Nikki needed to learn to allow for flexibility and allow people to have a different style than her.
[08:44] - Nikki shares a huge light bulb moment she had while studying NLP.
[9:10] - The problem with teaching and communicating in a single style. Not everyone is a visual learner.
[10:03] - Teachers and coaches often teach their own style, which may not suit everyone.
[11:00] - Nikki shares about adding flexibility in behavior to attract long-term clients and maintain expertise.
[12:33] - Quote: "Blessed are the flexible, for they shall not be bent out of shape."
[13:09] - How can we add flexibility in our conversations?
[14:06] - Learn to avoid universal qualifiers in Nikki’s Sales Scripts to Increase Influence Masterclass.
[15:03] - Framing recommendations to allow client flexibility. "What I recommend is... what part of this works for you?"
[16:02] - Encouraging clients to test and adapt new strategies.
[17:00] - Adding flexibility in communication to retain clients.
[18:04] - Allowing clients to find success in their own way strengthens relationships.
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Nikki Rausch
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven
Resources Mentioned:
Sales Scripts to Increase Influence Masterclass
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Have you ever wondered how the power of authentic testimonials and glowing reviews can transform your business, attract more of your ideal clients, and even boost your SEO?
In today's episode, Nikki shares actionable strategies to elicit powerful client reviews and testimonials to give your business a boost.
The inspiration for this episode comes from Episode 222 with Melissa Rose, titled "Boost Sales with Google Business Profile – Essential Strategies for Maximizing Visibility & Engagement."
We’ll learn how Nikki realized that her Google Business Profile needed attention and how she seized the opportunity to capture feedback and testimonials transforming her profile.
These testimonials not only influence potential clients' decisions but also play a crucial role in your online visibility and SEO.
You'll discover practical strategies to make it easy for clients to provide meaningful testimonials.
Nikki explains how to capture client feedback in real-time, craft testimonials for client approval, and use innovative methods like guided Google forms to streamline the process.
Capturing reviews thoughtfully and strategically can have a huge impact on your business. If you’ve had clients raving about your work without capturing those testimonials, this episode is for you.
Let's dive into how you can effectively capture and leverage testimonials to boost your business!
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[01:44] Huge aha moments from Episode 222 completely inspired Nikki to do this episode.
[02:29] We make decisions based on people's testimonials and reviews. Service based businesses also need to think about their profile and reviews.
[04:17] Google also uses reviews for search results, so they are important for SEO.
[05:06] Nikki was able to increase her one review to five reviews just by asking people to create a review. The reviews also helped her land a speaking gig.
[06:43] We need to make it easy for people to write powerful reviews and powerful testimonials.
[08:09] Using the tactics Nikki's going to talk about, one of her clients doubled her reviews. Nikki went from 1 to 25 five-star reviews.
[09:42] Really pay attention to the things that people are saying. Take notes and ask for permission to write the testimonial for them.
[10:32] Craft testimonials based on what the client has said and send it to them for editing and approval. Also send them a link to post the review.
[11:52] You can also offer some type of win for someone who writes a transformational testimonial.
[12:20] Nikki shares her process for using a Google form with very specific examples of a transformational testimonial. She breaks it down with specific examples and prompts to make it easier.
[14:14] Once the client responds to the prompts, Nikki's team creates the testimonial and sends it to the client for approval with a link to post.
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Nikki Rausch
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven
Resources Mentioned:
Boost Sales with Google Business Profile – Essential Strategies for Maximizing Visibility & Engagement
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Have you ever found yourself in a situation where a client’s request doesn’t quite match what you know they need? In today's episode, Nikki explores how to recommend the best solutions for your clients, even when it means suggesting something different from what they initially asked for.
Nikki shares how to use your expertise to guide the conversation and ensure your clients feel understood and supported without making them feel wrong or alienated.
She explains how to acknowledge the client's request and validate their perspective without diminishing it in order to offer a better solution.
You want to send the message of, "I hear you," "I respect your request," and "I'm committed to our goals." Nikki provides examples of how to propose these options in different scenarios. The bottom line is to ensure the client feels heard, has options, and can make their own decision.
Tune in for tactics to maintain rapport while asserting your expertise and authority and to keep the momentum going when a client's request doesn't align with what you know they need.
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[02:04] - When a client asks for something, you don't want to insinuate that it's wrong or that there's something wrong with them. Validate how it will work for them and present what you know to be the right solution.
[03:21] - You don't want to treat a prospect in a way that makes them feel like you think you know more about their business than they do.
[03:40] - The best approach is to validate based on what they know and their own expertise. Give them a quote for what they're asking for, along with a quote for what you know would be the better solution.
[05:36] - Validate and share your recommended approach and the benefits they will receive.
[07:21] - You can also propose both. Put your recommendation first and the option they asked for second. Let the client make the comparison.
[09:55] - It's really important that you validate their request. Send the message that you hear them. In a live conversation, ask permission to propose what you know to be the better solution.
[10:29] - Language: "Yes, we can get you started and enrolled today. My recommendation based on what you shared would be to explore a more intensive package. Would you be open to more?"
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Nikki Rausch
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven
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Are you feeling stuck in endless busy work? Are you pushing your biggest goals aside, only to feel drained at the end of the day? Do you have big dreams and know what you want, but you’re just not moving forward? Today's podcast is going to change all of that.
Nikki is honored and excited to have her good friend and previous guest, Liz Hartke, on the show today in this Mastering Excellence Exclusive.
Liz has helped thousands of entrepreneurs grow their businesses and unlock their God-given potential. She's the founder and CEO of Luminary Leadership Co., where she works alongside her team and husband while homeschooling their four kids.
Her expertise and unconventional wisdom have been featured in major publications such as Forbes, Entrepreneur, and more. She's mentored top business leaders and graced stages worldwide. When Nikki thinks of leadership and how to do it in an authentic, genuine, imperfect yet perfect way, Liz is the shining example.
Liz explains how to transform from a busy entrepreneur to a visionary CEO. It all starts with taking on the identity of the visionary CEO. Many of us have the identity of the busy entrepreneur and need to elevate our identity to the next level.
Her system begins with the seven blocks of a visionary CEO. We learn about two of the most important blocks that, when implemented, set up our schedule for success. She also shares a technique for tackling tedium without draining our energy or time.
Liz shares examples from her own schedule and breaks down everything in an easy-to-understand way. Tune in to elevate your identity and take your schedule to the next level!
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[02:53] - Liz loves working alongside Nikki who has trained her on all things sales and has made Liz more confident in that category.
[03:35] - Nikki and Liz met on a podcast, and Nikki felt like they were meant to know each other. Nikki is also in the Luminary Leadership incubator program.
[05:49] - What must I do to create a profitable visionary schedule? Who does this well and who do I need to be?
[07:01] - Focusing on the do, not the who. Are you the same person who set previous goals that you didn't achieve?
[08:14] - Making decisions drains our energy. Take on an identity where that decision is made for you.
[09:30] - Your schedule is the easiest thing to leverage whether or not you're going to achieve the things you say you want to achieve.
[10:03] - So many of us consciously embrace the identity of a busy entrepreneur. Success is not going to be accessed as a busy entrepreneur.
[11:01] - The path to more profitability and peace is one of less, not more. It's just getting laser-focused on the right less.
[12:09] - It's about embracing the identity of being the visionary CEO and not the busy entrepreneur. It's about less is more and making that less really count.
[12:42] - Liz explains the first critical CEO block. Not dedicating your precious time to anything but action is the guaranteed one way ticket into perpetual busy entrepreneurship. You can't expect to elevate to a level of success with go go go productivity.
[15:39] - The first CEO block is the intentional CEO block. This is a dedicated block of stepping into the day being the leader you want to become.
[19:46] - The opposite of reaction is intentionality. Liz's first few blocks of the day are phone-free.
[20:56] - You're not allowing any stimulus in your block that takes you away from being intentional about how you feel going into your day.
[21:07] - Create block number one or your CEO block in a way that works for you. Liz takes 3 hours to get herself ready for the day and that includes family time.
[24:22] - Liz's favorite block is the sweet spot block. It's where you stay in your zone of genius and do the work that makes you come alive which also moves the needle.
[25:11] - This should be your favorite block of the day and the block that pushes forward your life's work. 95% of our time is spent on tasks and things that don't light us up.
[27:01] - Dedicate at least an hour or minimally two hours to this work. Liz has worked up to four hours a day.
[29:16] - When you hone in on what you're put on this Earth to do, you can't be ignored. Momentum happens and you are so crystal clear about what you are supposed to be doing.
[29:38] - Have your sweet spot block in the first part of the day.
[37:34] - Save your efficiency block for when you're tired. Don't give your best energy towards it. No more than an hour of your day should go to efficiencies.
[41:03] - Set a timer and get it done. You have to be efficient because you only have this much time.
[45:28] - Something new for Liz is her depth of faith. She's been prioritizing time to be in stillness and prayer.
[53:10] - Liz shares details about her Free Live Workshop. She'll break everything down in more detail and share all seven CEO blocks. She also shares her schedule and how she uses it.
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Nikki Rausch
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven
Find Liz:
Luminary Leadership
Free Live Workshop
Facebook | LinkedIn | Instagram
Luminary Leadership Podcast
Luminary Leadership – Mastering Excellence Elizabeth Hartke
Episode 224: Is Your Phone Affecting Your Growth? | 5 Ways Phone Addiction is Limiting Your Potential
At Your Best: How to Get Time, Energy, and Priorities Working in Your Favor
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Do you have a "Tiny Story"? The kind of story your audience will tune into while becoming your biggest fan. If you're still finding your story or working on improving your story, this episode is for you.
As part of our Mastering Excellence Series, Nikki is delighted to share this conversation with Lindsay Hotmire, an expert strategic storyteller. You’ll learn what makes a compelling "Tiny Story" and how it can be engaging and impactful.
Lindsay is the Founder of Storyhouse Fifteen, where she empowers small businesses and organizations to authentically grow and amplify their impact. With the Habits of Story, she helps clients move past the lie of the BIG story and discover their "Tiny Stories" that turn audiences into loyal fans.
We dive into the question of why a "Tiny Story" as Lindsay shares how to cultivate the habits of storytelling. She introduces the concept of the sacred bundle and the four storylines as a roadmap to develop and uncover authentic and meaningful stories.
Nikki says she has never met a client who hasn't been able to pull out a story. Once you begin practicing the three habits of story - observe, listen, and do - finding the stories and teaching opportunities become much clearer.
Join Nikki and Lindsay to find out how to discover and use your "Tiny Story" to amplify your impact on the world.
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[03:26] - Story has been something that Lindsay has always been enamored with. She's always loved the power of transformational words.
[04:40] - After realizing she didn't want to be an English teacher, she became a marketer at a small University. She learned to help other people tell their story in a way that would help them grow.
[05:01] - She began copywriting in 2016. Now, she helps clients with things like one-on-one clarity coaching, story coaching, workshops, and training.
[08:02] - Lindsay chose a tiny story because you don't have to show up in a big way to make a big impact.
[10:00] - The stories that will keep your audience around are ones that level the playing field for the audience. It doesn't have to be a dramatic rags-to-riches story.
[11:23] - Three habits of story. 1. Become an observer. 2. Listen first. Speak last. 3. Do what you say you believe. Observe, listen, and do.
[15:49] - Sit down and journal through these habits on a weekly basis.
[17:22] - The sacred bundle or how Native Americans would have a collection of items that represented significant pieces of who they were as a culture. Stories reinforce the significance of what these items represent.
[20:03] - The four storylines that should be in your sacred bundle.1. Belief or non-negotiable values. 2. Legacy or what stories will people share. 3. Calling. What are we doing that no one else can do? 4. Community. Who are we calling and who do we want them to become?
[28:37] - Use the sacred bundle to activate the habits that will create the output that is your story.
[33:19] - Advantages of small stories versus a BIG dramatic story.
[35:26] - Making trauma part of your brand story may be too private. It doesn't have to be part of your story.
[44:28] - Lindsay shares what brings her joy and a couple of surprising facts.
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Nikki Rausch
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven
Find Lindsay:
Storyhouse Fifteen
Lindsay Hotmire LinkedIn
Storyhouse Podcast
Read The Habits of Story
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