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Nick dives into the topic of finding focus when business growth has stalled. Drawing from his experience and insights, he introduces a straightforward yet powerful exercise known as the "rule of ones." This exercise encourages entrepreneurs to simplify their approach by identifying one clear target market, one core offer, one traffic source, one lead generation tool, one sales conversion process, and committing to a timeframe for implementation.
Nick emphasises the importance of focus and persistence in entrepreneurship, sharing valuable strategies to help listeners refine their business models and drive future growth.
KEY TAKEAWAYS
When growth stalls, it's essential to simplify and refine your business model by concentrating on key areas, such as identifying one clear target market, one core offer, and one traffic source. This exercise involves defining six "ones" to regain focus: one target market, one core offer, one traffic source, one lead generation tool, one sales conversion process, and committing to one year of execution. Deeply understanding your ideal customer’s needs, fears, and desires is crucial. Creating a detailed customer avatar can help tailor your marketing and product offerings effectively. Establishing a single lead generation tool and a streamlined sales conversion process can enhance efficiency and effectiveness in attracting and converting customers.BEST MOMENTS
"It's about deciding what you're not going to do as much as it is deciding what you will focus on."
"If growth has stalled, I want you to look at your main offer again and answer these questions: Is it simple and clear? Does it solve a problem that exists for your ideal customer?"
"You need to give something away of value, ideally for free, in exchange for an email or something that can build your database."
"Success in entrepreneurship is about two main things: focus and not giving up."
VALUABLE RESOURCES
If you're interested in the mentoring that Nick talks about during this episode, message the word "MENTORING" to this email address: [email protected], or you can DM Nick on LinkedIn: linkedin.com/in/realnickbradley
FREE TRAINING:
Below, I cover 3 Simple Scaling Systems that will help you build a business that provides more freedom, makes you more money, and sets you up for total financial independence.
https://go.highvalueexit.com/training
FREE DOWNLOAD:
"Exit For Millions Blueprint” - This blueprint will help uncover gaps across 15 danger areas that could sabotage your dream of achieving a life-changing exit.
https://go.highvalueexit.com/opt-in
Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies.
He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits.
Support the show: https://highvalueexit.com/
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Nick delves into the essential elements of creating a compelling pitch deck for entrepreneurs looking to raise capital or enhance their business communication. He emphasises the importance of clarity and simplicity, advising that a successful pitch should be concise, ideally no more than 15 slides and 20 minutes long.
Nick outlines a structured approach to crafting a pitch deck, covering key components such as the problem and solution, uniqueness, business model, go-to-market strategy, competitive analysis, and financial projections. He also shares valuable tips on how to engage potential investors through personalised presentations, including the use of Loom videos.
KEY TAKEAWAYS
Clarity and Simplicity in Pitch Decks: A successful pitch deck should prioritise clarity and simplicity, avoiding overly complex information. The goal is to communicate effectively so that the audience understands the key messages without confusion. Structure of a Pitch Deck: A well-structured pitch deck typically includes a title slide, problem and solution statements, uniqueness of the offering, business model, go-to-market strategy, competitive analysis, management team, financial projections, current status, use of funds, and potential exit strategies. Engagement through Video: Utilising tools like Loom to present pitch decks can enhance engagement. A personalised video presentation allows the presenter to explain the slides in detail, fostering a connection with the audience and increasing interest. The primary purpose of a pitch deck is to stimulate interest and secure a follow-up meeting, rather than to provide exhaustive details about the business. It should create enough intrigue to prompt further discussion. It's crucial to demonstrate an understanding of the market landscape, including competitors and the total addressable market (TAM). Investors want to see that there is a viable market opportunity and that the business can grow within that context.BEST MOMENTS
"The purpose of a pitch deck is very, very simple. It's to stimulate interest."
"If you can do this graphically and simply, the better. If you have to explain it, it probably means the whole thing's too complex."
"You do want to credibly, but at the same time, smartly build authority."
"Your network is your net worth, so you need to be in those types of environments."
VALUABLE RESOURCES
If you want a copy of the pitch deck template Nick mentioned in the episode, message the word "TEMPLATE" to this email address: [email protected], or you can DM him on LinkedIn: linkedin.com/in/realnickbradley
FREE TRAINING:
Below, I cover 3 Simple Scaling Systems that will help you build a business that provides more freedom, makes you more money, and sets you up for total financial independence.
https://go.highvalueexit.com/training
FREE DOWNLOAD:
"Exit For Millions Blueprint” - This blueprint will help uncover gaps across 15 danger areas that could sabotage your dream of achieving a life-changing exit.
https://go.highvalueexit.com/opt-in
Nick’s LinkedIn: https://highvalueexit.com/li
Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies.
He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits.
Support the show: https://highvalueexit.com/
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Nick talks to branding expert Greg Merilees, who shares his journey from t-shirt design to creating impactful websites for notable figures like Frank Oz and Sylvester Stallone.
They delve into the essence of branding, discussing how it shapes perceptions and drives customer engagement. Greg emphasises the importance of clarity in messaging and the role of storytelling in building trust with audiences. They also explore the significance of unique positioning in a crowded market, illustrated through compelling case studies, including a Pilates instructor who transformed her business through a well-crafted online presence.
KEY TAKEAWAYS
Branding as Perception: A brand is defined by what others say about you when you're not in the room. It's essential for a brand to resonate with customers and evoke feelings that encourage them to take action. Importance of Clarity: Clarity in messaging is crucial. Businesses should focus on clearly communicating what problems they solve and who they serve, rather than using jargon or clever phrases that may confuse potential customers. Storytelling in Branding: Storytelling is a powerful tool for building trust and authority. By sharing personal stories, case studies, and customer experiences, businesses can create a narrative that resonates with their audience and positions them as the guide in their customers' journeys. Incremental Improvement: A website is never truly finished; it should evolve over time. Businesses should start with a basic online presence and continuously improve it by adding valuable content, social proof, and trust elements as they grow. Unique Selling Proposition (USP): Identifying and highlighting what makes a business unique is vital for standing out in a crowded market. This can be achieved through competitor analysis and understanding customer feedback to draw out key differentiators.BEST MOMENTS
"A brand is what others say about you when you're not in the room, and it needs to appeal to your customers so that they take action with your brand."
"If you don't have clarity in your message, people will leave your website. Clarity wins every time over being clever."
"When people come to your website, they only care about what's in it for them, not about you."
GUEST RESOURCES
Discover how to convert more of your website's visitors into hot leads and sales, take this quiz for FREE now: https://studio1design.com/nick
VALUABLE RESOURCES
FREE TRAINING:
Below, I cover 3 Simple Scaling Systems that will help you build a business that provides more freedom, makes you more money, and sets you up for total financial independence.
https://go.highvalueexit.com/training
FREE DOWNLOAD:
"Exit For Millions Blueprint” - This blueprint will help uncover gaps across 15 danger areas that could sabotage your dream of achieving a life-changing exit.
https://go.highvalueexit.com/opt-in
Nick’s LinkedIn: https://highvalueexit.com/li
Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies.
He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits.
Support the show: https://highvalueexit.com/
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Nick shares valuable insights on building a rock star team, focusing on the importance of clarity and consistency in leadership, particularly when it comes to hiring and managing A players—individuals who not only possess the necessary skills but also align with the company's core values.
KEY TAKEAWAYS
Clarity of Vision: Before building a team, it's crucial to have a clear vision of where you are (point A) and where you want to go (point B). Creating a vivid vision document helps articulate this clarity and serves as a tool for hiring. Right People, Right Seats: Ensure that the individuals you hire align with your company's core values and possess unique capabilities that are needed in your business. This alignment is essential for long-term success and reduces potential issues as the business grows. Hire A Players: Focus on hiring mainly A players, who are characterised by their desire to know if they are winning or losing, their emotional need to succeed, and their ability to see opportunities. Avoid settling for mediocrity, as it can hinder business growth. Five Key Hiring Principles: Implement a rigorous interview process, compensate generously, onboard effectively, measure performance consistently, and provide continuous coaching to retain top talent. Retention Beyond Compensation: Retaining A players involves more than just salary; it includes providing opportunities for training, development, and clear pathways for promotion. Additionally, be prepared to reassess roles as the business evolves, understanding that not all early hires will fit as the company grows.BEST MOMENTS
"The caliber of your team is the single most important component of successfully and efficiently operating a business."
"A players like to know if they're winning or losing. They have a high emotional need to succeed."
"If you get it wrong, particularly in a key role, it's going to take you back a long way."
"You have to have absolute clarity on point A, where you are today, and point B, where you're going."
"It's not just about money; it's also about opportunity and what's in it for them."
VALUABLE RESOURCES
If you're interested in the mentoring that Nick talks about during this episode, message the word "MENTORING" to this email address: [email protected], or you can DM Nick on LinkedIn: linkedin.com/in/realnickbradley
FREE TRAINING:
Below, I cover 3 Simple Scaling Systems that will help you build a business that provides more freedom, makes you more money, and sets you up for total financial independence.
https://go.highvalueexit.com/training
FREE DOWNLOAD:
"Exit For Millions Blueprint” - This blueprint will help uncover gaps across 15 danger areas that could sabotage your dream of achieving a life-changing exit.
https://go.highvalueexit.com/opt-in
Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies.
He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits.
Support the show: https://highvalueexit.com/
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Nick welcomes Todd Hartley, CEO of Wirebuzz, to discuss the art and science of winning in business through effective sales and marketing strategies.
Todd shares his insights on the importance of clarity, credibility, and collaboration in the sales process, emphasising how understanding the psychological needs of buyers can significantly enhance closing rates. He recounts his journey from a news reporter to a successful entrepreneur, highlighting the transformative power of video in sales. Todd also provides compelling case studies, showcasing how his training has led to remarkable revenue growth for Fortune 500 companies.
KEY TAKEAWAYS
Importance of Clarity: Buyers need clarity about their problems and the solutions offered. If they are confused, they are likely to disengage. Salespeople should simplify their messaging to ensure prospects can easily digest the information. Building Credibility: Establishing credibility is crucial in the sales process. Prospects need to know that the salesperson has experience and can deliver results. This can be achieved through testimonials, case studies, and demonstrating past successes. Collaboration in Decision-Making: A significant portion of decision-makers evaluate options when the salesperson is not present. It's essential to provide resources that the primary contact can share with other stakeholders to facilitate the decision-making process. Utilising Video for Engagement: Video can significantly enhance the sales process by making communication more personal and engaging. It allows salespeople to convey their message effectively and connect with prospects on a deeper level. Relying on winging it can hinder growth. Establishing standard operating procedures and a systematic approach to sales can lead to predictable revenue and improved closing rates, especially as businesses scale.BEST MOMENTS
"Winning is easy once you understand the psychological needs of buyers and then you can just start to scale it up."
"I sometimes speak thinking everyone understands what I'm talking about. But half the time, they've got no idea what I'm talking about."
"If you want to win more deals, start teaching visually. The human brain processes visual information 90,000 times faster than it does with written information."
"Perfection's not the goal, connection is. Your prospects are not expecting a Spielberg production out of your videos."
GUEST RESOURCES
To receive free access to Todd Hartley's #1 bestselling marketing and sales book Accelerating YES, just go to toddhartley.com/scaleup
VALUABLE RESOURCES
FREE TRAINING:
Below, I cover 3 Simple Scaling Systems that will help you build a business that provides more freedom, makes you more money, and sets you up for total financial independence.
https://go.highvalueexit.com/training
FREE DOWNLOAD:
"Exit For Millions Blueprint” - This blueprint will help uncover gaps across 15 danger areas that could sabotage your dream of achieving a life-changing exit.
https://go.highvalueexit.com/opt-in
Nick’s LinkedIn: https://highvalueexit.com/li
Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies.
He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits.
Support the show: https://highvalueexit.com/
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Nick focuses on how entrepreneurs can build businesses that provide freedom and financial independence without necessarily selling them. Drawing from his extensive experience in Private Equity and mentoring, Nick outlines a framework designed to help business owners transition from being trapped in the day-to-day grind to achieving operational freedom, and discusses the importance of shifting mindsets, optimising for profit rather than just revenue, and understanding the value of a business built for potential sale.
KEY TAKEAWAYS
To achieve freedom and financial independence, business owners should shift their mindset from being an owner-operator to a real business owner. This involves working on the business rather than in it, allowing for greater strategic focus and less day-to-day involvement. Understanding how to create a business that is attractive to potential buyers is crucial, even if there are no immediate plans to sell. This includes knowing the value of the business, having a strong team, and being prepared for future transitions. As businesses grow, they often become more complex. Successful scaling requires the ability to manage this complexity while maintaining simplicity in operations. Implementing clear systems and processes is vital for effective management. Ultimately, the goal is to create a business that provides options for the future, whether that means selling the business or enjoying the freedom it offers. Having the ability to choose one's path is a key component of true entrepreneurial success.BEST MOMENTS
"The more valuable that you are to your business, the less valuable your business is."
"If your business isn't giving you the freedom that you deserve, it is a fixable problem."
"Every problem as you grow becomes a who problem, not a how problem."
VALUABLE RESOURCES
If you're interested in the mentoring that Nick talks about during this episode, message the word "MENTORING" to this email address: [email protected], or you can DM Nick on LinkedIn: linkedin.com/in/realnickbradley/
Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies.
He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits.
Support the show: https://highvalueexit.com/
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Nick discusses the importance of systemising a business to achieve freedom and scalability with Lloyd Thompson, an expert in operations and management. They delve into the process of conducting an audit to identify areas for improvement, focusing on vision, values, and accountability.
Lloyd explains how they help founders delegate tasks effectively and establish operational smoothness through rhythms, dashboards, and feedback loops. The episode highlights the transition founders need to make from micromanaging to delegating effectively, emphasising the role of a Director of Operations in streamlining business operations.
KEY TAKEAWAYS
Focus on Vision, Values, and Accountability: Establishing a clear vision, values, and accountability within the business is crucial for effective operations. Task Audit for Time Management: Conducting a task audit can help identify where the founder is spending their time and delegate tasks effectively. Implement Rhythms, Dashboards, and Feedback Loops: Creating operational smoothness through rhythms, dashboards, and feedback loops can enhance business performance. Consider Revenue Ops for Sales and Marketing Alignment: Exploring Revenue Ops can optimise CRM usage and identify opportunities for sales and marketing alignment. Transition from Founder Involvement to Delegation: Helping founders transition from micromanaging to effective delegation is essential for business growth and scalability.BEST MOMENTS
"I often call it the first exit that a founder needs to go through."
"I think it's important for people to know also where their strengths are."
"I find that most of the businesses that I work with are marketing agencies and e-commerce, and that's largely because they're really high visionary folks."
"There was an old saying when I used to work in the media industry many, many years ago. We used to say, don't let the creative run the agency."
VALUABLE RESOURCES
FREE TRAINING:
Below, I cover 3 Simple Scaling Systems that will help you build a business that provides more freedom, makes you more money, and sets you up for total financial independence.
https://go.highvalueexit.com/training
FREE DOWNLOAD:
"Exit For Millions Blueprint” - This blueprint will help uncover gaps across 15 danger areas that could sabotage your dream of achieving a life-changing exit.
https://go.highvalueexit.com/opt-in
Nick’s LinkedIn: https://highvalueexit.com/li
Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies.
He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits.
Support the show: https://highvalueexit.com/
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Nick welcomes business mastermind James Schramko to discuss his journey from working in the automotive industry to becoming a successful online entrepreneur. James shares his experiences transitioning from a high-pressure job to creating a thriving online business that provides him with the freedom and flexibility he desires. He emphasises the importance of personal effectiveness, building a small team, having a good offer, and choosing the right business model.
James also highlights the significance of focusing on customers, recurring subscriptions, and avoiding shortcuts in business.
KEY TAKEAWAYS
Focus on increasing personal effectiveness by doing the right things, not necessarily working long hours. Build a small team to alleviate the pressure of having to do every role in the business. Have a good offer or product to make life easier; focus on customers and genuinely care about them for repeat business. Insist on having a recurring subscription at a higher price point for leverage in the business model. Avoid shortcuts, bad clients, and dodgy offers that sound too good to be true.BEST MOMENTS
"I went from zero to 300 grand a year in two and a half years"
"It's about having a good offer. Like almost everything's easy if you have a good offer. If you don't have a good offer or you don't have a good product, life's going to be difficult."
"Focus on customers and actually care about them and then you'll find you get repeat, referral, lifetime relationship. I love having clients for 7, 8 years, 15 years."
GUEST RESOURCES
James Schramko - https://www.jamesschramko.com/
VALUABLE RESOURCES
FREE TRAINING:
Below, I cover 3 Simple Scaling Systems that will help you build a business that provides more freedom, makes you more money, and sets you up for total financial independence.
https://go.highvalueexit.com/training
FREE DOWNLOAD:
"Exit For Millions Blueprint” - This blueprint will help uncover gaps across 15 danger areas that could sabotage your dream of achieving a life-changing exit.
https://go.highvalueexit.com/opt-in
Nick’s LinkedIn: https://highvalueexit.com/li
Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies.
He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits.
Support the show: https://highvalueexit.com/
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Nick welcomes guest, Matt Chancey, to discuss the intricacies of tax planning for high-net-worth individuals, particularly focusing on strategies to minimise taxes during significant liquidity events such as selling a business.
Matt shares insights on how to strategically plan for such events, emphasising the importance of early preparation and collaboration with a team of expert advisors. They delve into the concept of tax alpha solutions, exploring how investing in real estate and other tax-efficient strategies can help individuals retain more of their wealth.
KEY TAKEAWAYS
Planning for tax implications before selling a business is crucial to maximise wealth preservation.
Building a Dream Deal Team: Assembling a team of experts early on, including lawyers, CFOs, and tax advisors, is essential for a successful business sale.
Investing in real estate can provide tax benefits and wealth preservation opportunities for business owners.
Risk Management in Investments: Understanding the risks involved in real estate investments and implementing strategies to mitigate them is key to success.
Early Planning for Tax Strategies: Starting tax planning strategies early, such as investing in qualified small business stock, can lead to significant tax savings in the long run.
BEST MOMENTS
"The reasons that these things exist in the IRS code are based on really simple concepts based on economic growth and expansion. The government believes if you pay taxes, they take the money, and then they redistribute wealth based on whatever we do with our, you know, our budget."
GUEST RESOURCES
Matt Chancey - https://www.mattchanceylive.com/home1615404071938
VALUABLE RESOURCES
FREE TRAINING:
Below, I cover 3 Simple Scaling Systems that will help you build a business that provides more freedom, makes you more money, and sets you up for total financial independence.
https://go.highvalueexit.com/training
FREE DOWNLOAD:
"Exit For Millions Blueprint” - This blueprint will help uncover gaps across 15 danger areas that could sabotage your dream of achieving a life-changing exit.
https://go.highvalueexit.com/opt-in
Nick’s LinkedIn: https://highvalueexit.com/li
Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies.
He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits.
Support the show: https://highvalueexit.com/
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Nick talks to Graham Stephen, the co-founder of BizVal, about the process of demystifying business valuations.
Graham shares his background in corporate finance and entrepreneurship, highlighting the importance of understanding the value drivers of a business. They discuss key factors in business valuations, such as owner independence, effective processes and systems, unit economics, and customer understanding.
The conversation also delves into the significance of realistic growth strategies and the impact of customer dynamics on business value.
KEY TAKEAWAYS
Business owners often struggle with the emotional aspect of selling their business, as it is tied to their identity and personal success. Having effective and scalable processes and systems in place is crucial for reducing owner dependence and ensuring the business can run smoothly without the founder's constant involvement. Understanding the unit economics of a business, including margins, cost scaling, and reinvestment adjustments, is essential for evaluating the cash profits a business can generate sustainably. A deep understanding of the customer base, market dynamics, and growth potential is vital for driving performance and achieving desired growth outcomes. Factors such as customer concentration, market size, and growth strategy play a significant role in determining the value and potential of a business for potential buyers.BEST MOMENTS
"I think a lot of business owners battle to separate that. So when they start to think about exit planning, it is something that they have to confront."
"I think what's really important, more than the unit economics themselves, is actually the owner or management's understanding of what those unit economics are."
GUEST RESOURCES
BizVal - https://bizvalglobal.com/about-us/
VALUABLE RESOURCES
FREE TRAINING:
Below, I cover 3 Simple Scaling Systems that will help you build a business that provides more freedom, makes you more money, and sets you up for total financial independence.
https://go.highvalueexit.com/training
FREE DOWNLOAD:
"Exit For Millions Blueprint” - This blueprint will help uncover gaps across 15 danger areas that could sabotage your dream of achieving a life-changing exit.
https://go.highvalueexit.com/opt-in
Work with Nick: https://highvalueexit.com
Nick’s LinkedIn: linkedin.com/in/realnickbradley
Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies.
He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value businesses towards life-changing exits.
Support the show: https://highvalueexit.com/
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Nick discusses the intricate world of mergers and acquisitions, focusing on sophisticated buyers like private equity firms. Nick emphasizes the importance of understanding the mindset of private equity partners when considering selling a company, especially for significant figures. He sheds light on the strategies and tactics employed by private equity firms, such as leveraging debt, maximizing returns, and the dynamics of partnerships post-acquisition
KEY TAKEAWAYS
Understanding the world of private equity and sophisticated buyers is crucial for successful business exits.
Private equity firms aim to buy businesses cheaply, scale them quickly, and generate high returns for investors.
When considering selling to private equity, founders should thoroughly research and interview potential partners.
Selling a majority stake to private equity can lead to significant financial gains, especially if the founder retains equity post-acquisition.
Proper planning and education are essential for founders looking to sell their businesses to private equity or sophisticated buyers.
BEST MOMENTS
"Private equity has for years had a very bad rap... However, there are many, many private equity firms out there, literally thousands, and they all have different ways of operating."
"When they go and buy a business, they don't just go and put their money into the acquisition. They put around 20%, maybe 30% of their money into the acquisition."
"Remember, this is the biggest financial transaction of your life. Selling a company for eight to nine figures is a life-changing event, bar none."
VALUABLE RESOURCES
Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.
https://highvalueexit.scoreapp.com/
Work with Nick: https://highvalueexit.com
Nick’s Facebook: https://highvalueexit.com/fb
Nick’s LinkedIn: https://highvalueexit.com/li
Nick’s Instagram: https://highvalueexit.com/ig
Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.
His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.
His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.
Support the show: https://highvalueexit.com/
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Nick is joined by Kurt Stein, an IT consultant and digital transformation expert, to talk about the impact of AI on entrepreneurship and business, particularly in a rapidly changing landscape. Kurt emphasises the importance of embracing AI as an enabler rather than a threat, highlighting the need for businesses to adapt and innovate quickly. They delve into various AI tools and platforms, such as Microsoft Copilot and Descript, that can enhance business operations and efficiency, and touch on the significance of effective prompting in utilising AI tools and the necessity for businesses to build an AI-first culture to stay competitive in the evolving market.
KEY TAKEAWAYS
It is crucial for businesses to embrace AI as an enabler of growth and innovation, rather than a threat. To excel in using AI tools effectively, continuous learning and practice are essential. Start small, experiment, and refine your prompts. Utilising tools like Microsoft Co-Pilot can significantly impact businesses by enabling AI capabilities within existing systems. Explore a variety of AI tools such as Descript, u.com, OpenAI, VEED.io, and WordTune to enhance productivity and efficiency in different business functions. Improving prompting skills is key to maximising the potential of AI tools. Practice, follow experts, and take relevant courses to enhance prompting abilities.BEST MOMENTS
"If you want to go run a marathon, you don't just put on a pair of sneakers and just start running. You're going to hurt yourself. You're going to make a lot of mistakes. You're going to do everything wrong."
"The prompting really is the key. You don't have to be a computer engineer or a computer scientist in order to do that. So let that fear go away. You can actually work with it. You can be very successful with it."
"It's not AI that's going to kind of, you know, kill your business or kind of stop your employment. It's someone who knows how to use it better."
"So the one thing that's kind of level things as well is Microsoft, is Google. Microsoft more so. Google stumbled in the beginning with some of the things they were doing."
VALUABLE RESOURCES
Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.
https://highvalueexit.scoreapp.com/
Work with Nick: https://highvalueexit.com
Nick’s Facebook: https://highvalueexit.com/fb
Nick’s LinkedIn: https://highvalueexit.com/li
Nick’s Instagram: https://highvalueexit.com/ig
Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.
His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.
His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.
Support the show: https://highvalueexit.com/
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Nick talks to Justin Donald, the founder of Lifestyle Investor, about the concept of lifestyle investing and the importance of understanding wealth creation, freedom, and impact for entrepreneurs and business owners. Justin shares his journey from being an entrepreneur to becoming a successful lifestyle investor, emphasising the need to diversify investments and create passive income streams. They discuss the ten commandments of lifestyle investing, focusing on principles such as reducing risk, creating cash flow, and finding income amplifiers.
KEY TAKEAWAYS
Establishing clear investment criteria is crucial for making informed investment decisions. This includes factors like passive income generation, risk reduction, and finding invisible deals. Prioritising investments that generate immediate cash flow can help de-risk deals and provide ongoing returns. Focusing on getting the principal investment back quickly allows for reinvestment and compounding of wealth over time. Seeking opportunities to enhance returns through preferred terms, equity kickers, or co-investment options can maximise the potential of an investment. Developing a mindset of attachment-detachment balance is essential in navigating the emotional aspects of investing and making rational decisions.BEST MOMENTS
"I don't want to buy a job. I don't want to make the mistake of starting a business or buying a business thinking that, hey, I'm buying passive income."
"Most entrepreneurs are over allocated into one single business. So all their eggs are in that basket, should something happen."
"I think it's important just to draw a line onto this is that, you know, if you have a business, I often say there are multiple exits anyway, right?"
"Most people are clocking their wins when it's just paper money. So there's a markup. There's a, like, this isn't real money that, or, or you have your money tied up in, uh, you know, in the stock market."
VALUABLE RESOURCES
Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.
https://highvalueexit.scoreapp.com/
Work with Nick: https://highvalueexit.com
Nick’s Facebook: https://highvalueexit.com/fb
Nick’s LinkedIn: https://highvalueexit.com/li
Nick’s Instagram: https://highvalueexit.com/ig
Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.
His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.
His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.
Support the show: https://highvalueexit.com/
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Nick discusses the importance of leveraging time effectively to maximise output in business and personal life. Drawing inspiration from entrepreneur Naval Ravikant, Nick emphasises the concept of leverage in time management, focussing on the detrimental effects of being addicted to chaos and trading time for money, and highlighting the need to transition to trading money for more time to achieve entrepreneurial success.
KEY TAKEAWAYS
Understand the power of leverage in business and prioritise it over just focusing on time. Avoid being addicted to chaos: Recognise and address any tendencies towards chaos that may be sabotaging decision-making and time management. Transition from trading time for money to trading money for time: Shift from being an employee in your own business to becoming an entrepreneur by investing money to create more time. Build a team strategically: Start by outsourcing administrative tasks, then focus on marketing and sales, followed by product delivery, and eventually move towards leadership roles. Aim for ultimate freedom: Work towards building a business that operates independently of you, allowing you to step into a leadership or board position and eventually achieve complete freedom from day-to-day operations.BEST MOMENTS
"Time times leverage equals output."
"If your business depends on you, you don't own a business, you have a job, and it's the worst job in the world because you're working for a lunatic."
"Most business owners, most leaders are focused more on time than leverage."
"You have to understand, you have to study and master actually the power of leverage."
VALUABLE RESOURCES
Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.
https://highvalueexit.scoreapp.com/
Work with Nick: https://highvalueexit.com
Nick’s Facebook: https://highvalueexit.com/fb
Nick’s LinkedIn: https://highvalueexit.com/li
Nick’s Instagram: https://highvalueexit.com/ig
Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.
His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.
His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.
Support the show: https://highvalueexit.com/
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Nick is joined by special guest, Anastasia Koroleva, who has been involved in multiple exits and is now focused on the psychological effects of exiting companies. They discuss the importance of understanding the psychological impact of exiting a business, including the challenges and changes that come with it.
Anastasia shares insights on the post-exit period, emphasising the need for healing, self-discovery, and exposure to new experiences. They delve into the concept of finding purpose and authenticity after an exit, highlighting the importance of evolving and aligning one's values with their future goals.
KEY TAKEAWAYS
Preparation is Key: It is crucial for entrepreneurs to prepare emotionally and psychologically for an exit. Understanding the potential impact on mental health and identity post-exit is essential. Taking time to heal and reflect post-exit is important. Entrepreneurs should give themselves permission not to know and expose themselves to different activities to aid in the healing process. Instead of asking "What's next?", entrepreneurs should focus on "Who is next?" This involves understanding who they want to become and aligning their energy towards a specific purpose. Entrepreneurs should be radically open to challenging their beliefs and assumptions, especially regarding concepts like freedom. It's important to channel freedom intentionally towards meaningful pursuits. As entrepreneurs satisfy one level of their needs, new motivators and drivers may emerge. It's crucial to recognise that there are other motivators beyond financial gain that can drive fulfilment and purpose.BEST MOMENTS
"I think it's very important to give yourself permission not to know. It's very important to heal. Building a business takes a toll on our health and mental health. We just need to heal and respect that."
"I think it's extremely important to focus on the 'who' first. 'Who' refers to you, but also as you correctly said, it also refers to people around you. Because we learn so much from just being around the right kind of people."
"Understanding true authenticity, which is absolutely needed to find your real purpose in life, takes time because we need to deal with who we are, and then exit pushes us to do that, pushes us to ask questions."
"It's a big challenge in terms of challenging it because most entrepreneurs, when I speak on stages and you ask the question about what are you doing this for? I usually ask three questions, and the second question is, you know, why does this matter?"
VALUABLE RESOURCES
Anastasia Koroleva - https://www.linkedin.com/in/anastasiakoroleva
Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.
https://highvalueexit.scoreapp.com/
Work with Nick: https://highvalueexit.com
Nick’s Facebook: https://highvalueexit.com/fb
Nick’s LinkedIn: https://highvalueexit.com/li
Nick’s Instagram: https://highvalueexit.com/ig
Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.
His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.
His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.
Support the show: https://highvalueexit.com/
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Nick is joined by Elliott Holland, an expert in due diligence, particularly quality of earnings. Elliott shares insights into the due diligence process, focusing on the importance of financial analysis and commercial and operational considerations. He emphasises the need for a robust due diligence process, especially for smaller businesses, to ensure accurate financial reporting and mitigate risks.
They also cover key aspects such as working capital, key man risk, and strategies for successful acquisitions., highlighting the significance of differentiation in a competitive market and the importance of experienced buyers in securing successful deals.
KEY TAKEAWAYS
Quality of earnings is crucial in the due diligence process for selling a business, providing a mini audit on private businesses to ensure accurate financial reporting. It is important to address key man risk, financial disrepair, and reliance on one vendor or customer to maintain the value of a business during a sale. Working capital should be carefully assessed and negotiated to ensure a smooth transition for the new owner and avoid financial strain post-transaction. Differentiating oneself in a crowded market of acquisition entrepreneurs can be achieved through experience, stability, and a willingness to put skin in the game. No money down deals are speculative and may not be feasible in most cases, especially for new entrants in the market. It is essential to have realistic expectations and be prepared to negotiate effectively.BEST MOMENTS
"I think the no money down stuff is speculative and oftentimes not worth the juice isn't worth the squeeze."
"I think more people know about them now. And also, I think the skin in the game concept is real."
"I think the other thing is there's a metric in private equity, I'm sure you saw this, where when you swap out leadership and put in your own person, the general return on that is pretty high."
"I think it's primarily contracts and bonuses, but let's take a step back and say on this, let's be smart."
VALUABLE RESOURCES
www.GuardianDueDiligence.com (404) 441-2637
Linkedin.com/in/elliottholland @ElliottEHolland
Youtube.com@guardianduediligence
Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.
https://highvalueexit.scoreapp.com/
Work with Nick: https://highvalueexit.com
Nick’s Facebook: https://highvalueexit.com/fb
Nick’s LinkedIn: https://highvalueexit.com/li
Nick’s Instagram: https://highvalueexit.com/ig
Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.
His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.
His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.
Support the show: https://highvalueexit.com/
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Nick and special guest Dan Cremons take a deep dive into the world of private equity.
Dan, with his extensive experience in private equity, shares insights on maximising exit value for business owners. They also discuss the evolving landscape of private equity, emphasising the importance of operational expertise and value creation post-acquisition. Dan highlights the significance of building a business that aligns with the criteria of potential buyers, focusing on people performance and strategic planning for long-term success.
KEY TAKEAWAYS
Begin with the end in mind: Business owners should start by thinking about what the business needs to look like to attract the right buyers for a successful exit. Conduct exit planning sessions early: Engage in exit planning sessions with leadership teams to align on the vision for the business and the exit strategy. Think like a private equity buyer: Understand how private equity buyers assess businesses and tailor the business to meet their criteria for a successful exit. Focus on building a business that buyers would want to acquire: Create a business that aligns with the criteria of potential buyers to maximise exit value. Prioritise people performance maximisation: Recognise the importance of having the right leadership team in place to drive value creation and enhance the business's attractiveness to buyers.BEST MOMENTS
"I think my path has been perhaps made it feel a bit more approachable to me. But to your point, I deal with that a lot when dealing with founders who haven't dealt with private equity before."
"The good ones have identified a series of activities that they can meld together to be both different and valuable."
"The presence of a clear successor to the extent that the founder is trying to transition out or doesn't have or has acknowledged they don't have the skill set to carry it forward."
"I love what you're doing about getting people ready to be CEOs and putting them in. But I also know that if someone's got training wheels and an acquisition gets done, that can be a big risk as well."
VALUABLE RESOURCES
Download our Exit For Millions Blueprint™ to uncover gaps across 15 danger areas that could sabotage your dream of achieving a life-changing exit. Get ahead of the game and focus on building a high-value, exitable business now, so you have the 'option' to sell at any time and on your terms.
Get it today: ExitForMillionsBlueprint.com
Work with Nick: https://highvalueexit.com
Nick’s Facebook: https://highvalueexit.com/fb
Nick’s LinkedIn: https://highvalueexit.com/li
Nick’s Instagram: https://highvalueexit.com/ig
Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.
His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.
His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.
Support the show: https://highvalueexit.com/
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Nick discusses the key steps to prepare for a high-value exit of a business. He breaks down the process into three stages: strengthening the foundations of the business, scaling the value of the company, and being smart when you decide to sell. Nick emphasises the importance of transitioning from organised chaos to a well-oiled machine by focusing on areas such as talent structuring, systems automation, and data-driven decision-making. He also delves into the significance of understanding the M&A process, assembling a dream deal team, and crafting a vivid exit story to attract sophisticated buyers.
KEY TAKEAWAYS
Focus on Strengthening Foundations: Ensure your business has a well-oiled machine by structuring talent, implementing systems automation, and making data-driven decisions. Transition to Profitable Scale: Move from inconsistent growth to profitable scale by optimising recurring revenue, considering bolt-on acquisitions, and focusing on margin expansion. Prepare for a Compelling Exit Story: Create a compelling narrative for the future of your business to attract sophisticated buyers and increase the value of your company. Understand the M&A Process: Educate yourself on the M&A process and assemble a dream deal team to navigate the complexities of selling your business.BEST MOMENTS
"The dream, if you like, of a high-value exit, of exiting your business for millions, is something that is very much attainable to most entrepreneurs."
"It's going from curious amateur to worthy opponent. So you know how to firstly play the game, but you also know how to win."
"The higher the margin, the better. If you can increase the margin, It's also going to increase your profit and cashflow, obviously."
"Most business owners can't even talk about this stuff. If you can talk about this stuff because you've prepared in advance, can you see that that sophisticated buyer is going to lean in?"
VALUABLE RESOURCES
Download our Exit For Millions Blueprint™ to uncover gaps across 15 danger areas that could sabotage your dream of achieving a life-changing exit. Get ahead of the game and focus on building a high-value, exitable business now, so you have the 'option' to sell at any time and on your terms.
Get it today: ExitForMillionsBlueprint.com
Work with Nick: https://highvalueexit.com
Nick’s Facebook: https://highvalueexit.com/fb
Nick’s LinkedIn: https://highvalueexit.com/li
Nick’s Instagram: https://highvalueexit.com/ig
Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.
His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.
His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.
Support the show: https://highvalueexit.com/
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Nick is joined by Callum Laing, who shares insights from his experience in setting up boards for successful exits and emphasises the importance of having a diverse and effective board in place.
They discuss the value of advisory boards, the journey to becoming a board member, and the steps individuals can take to join boards successfully. Callum also introduces his upcoming book, "The Boardroom Blueprint," which provides a guide for individuals looking to enter the world of board membership.
GRAB A FREE COPY of "The Boardroom Blueprint" using this link: https://boardroom-blueprint.com/nb/
KEY TAKEAWAYS
Building Connections: Start by deliberately building connections with people already on boards to increase your chances of joining a board. Knowledge: Gain awareness of key themes like ESG and diversity to speak the language and understand board governance. Profile: Update your profile to reflect your board involvement, which can change how your network perceives you and open up new opportunities. Value: Focus on delivering value as a board member by thinking holistically about the business and finding ways to contribute effectively. Progression: Approach board positions as stepping stones, starting with advisory roles and apprentice boards to gain experience and build credibility before moving up to larger boards.BEST MOMENTS
"I think the biggest thing for people to get their heads around is, agreeing to work for free. I keep pointing out it's not for free, it's for credibility."
"The biggest thing for people to get their heads around is, agreeing to work for free. I keep pointing out it's not for free, it's for credibility."
"If I see something that you haven't seen, and you win and I win, right, so rev shares or whatever else, or certainly equity."
VALUABLE RESOURCES
Download our Exit For Millions Blueprint™ to uncover gaps across 15 danger areas that could sabotage your dream of achieving a life-changing exit. Get ahead of the game and focus on building a high-value, exitable business now, so you have the 'option' to sell at any time and on your terms.
Get it today: ExitForMillionsBlueprint.com
Work with Nick: https://highvalueexit.com
Nick’s Facebook: https://highvalueexit.com/fb
Nick’s LinkedIn: https://highvalueexit.com/li
Nick’s Instagram: https://highvalueexit.com/ig
Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.
His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.
His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.
Support the show: https://highvalueexit.com/
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Nick is joined by Amber Spears, to talk about affiliate marketing, emphasising the importance of diversifying customer acquisition channels and highlight the value of incorporating affiliate marketing into a business strategy.
KEY TAKEAWAYS
Affiliate Marketing Basics: It's vital to recognise the different types of affiliates such as traditional affiliates, influencers, and ambassadors.
Value of Diversification: Diversifying customer acquisition channels is emphasised as a key strategy for business growth and resilience. The importance of having multiple channels, including affiliate marketing, is highlighted to avoid dependency on a single source.
Building Trust and Relationships: Amber and Nick stress the value of investing time and effort in cultivating relationships with affiliates, influencers, and ambassadors to enhance brand credibility.
Strategic Partnerships: Partnerships can expand reach, drive revenue, and provide access to new audiences, thereby emphasising the mutual benefits of collaboration.
Balancing Dependence and Independence: You need to find the balance between leveraging affiliate marketing for customer acquisition while maintaining independence and diversification in marketing strategies. Nick and Amber address concerns about over-reliance on affiliates and the importance of a well-rounded marketing approach.
BEST MOMENTS
"I think it's a missed opportunity that most business owners don't understand."
"I've started doing this thing recently to mitigate my point beforehand, where if someone wants to do a 15 minute call to ask a question, I'll get people kind of like ask me."
"I think first and foremost, when you're thinking about. How do I add, I would say first, do you want to add this in as a channel of customer acquisition into your."
VALUABLE RESOURCES
Amber Spears - https://www.ambermspears.com/
Download our Exit For Millions Blueprint™ to uncover gaps across 15 danger areas that could sabotage your dream of achieving a life-changing exit. Get ahead of the game and focus on building a high-value, exitable business now, so you have the 'option' to sell at any time and on your terms.
Get it today: ExitForMillionsBlueprint.com
Work with Nick: https://highvalueexit.com
Nick’s Facebook: https://highvalueexit.com/fb
Nick’s LinkedIn: https://highvalueexit.com/li
Nick’s Instagram: https://highvalueexit.com/ig
Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.
His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.
His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.
Support the show: https://highvalueexit.com/
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