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Greg Lazarus and Matt Althauser are two of the cofounders of Polychrome - a company that buys small to medium sized B2B software businesses: with a focus on Developer Tools. Their portfolio includes the feature flagging tool Flagsmith (we recorded an episode with them last week) and the browser automation tool Browserless.
In this episode we cover the ins and outs of buying developer tools.
Links:
- Polychrome https://www.polychrome.com/
- Matt Althauser https://x.com/malthauser?lang=en
- Greg Lazarus https://x.com/greglaz5This episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.
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Ben Rometsch is the founder of Flagsmith. Flagsmith is a Feature Flag & Remote Config Service that recently reached $3m ARR.
Ben candidly shares exactly how they started, how they got enterprise customers and how they worked with Polychrome to take Flagsmith to the next level.
Links:
Ben's Twitter https://x.com/dabeeeensterFlagsmith https://www.flagsmith.com/Polychrome https://polychrome.com/This episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.
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Aaron Francis is someone who needs little introduction. Especially if you've ever used Laravel or MySQL.
Aaron built up the highly acclaimed PlanetScale YouTube channel and now publishes content on his own channel and founded Try Hard Studios to help developer tools make amazing video content.
Here are some quotes from Aaron's viewers:
hey man your videos kick ass and i cannot thank you enough for your approach with these. your videos can be watched once and understood... every single one of them... i don't know how you do it, but the way you have picked to teach anything you teach is incredible. you freaking rock! thank you!Great stuff! Love that you mix in a bit of fun with the content, it's what got me to subscribe!I have been working with MySQL for last 17 years and I never use cursor but your video helped me to understand MySQL cursor. Thank youiterally laughing out loud several times. absolute gold.
(partner's like "what are you watching?!" "a guy seeding a database!"In this episode, we take a deep dive into how Aaron makes videos and what you can learn from his approach.
This episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:
Aaron's channel: https://www.youtube.com/@aarondfrancisAaron's Twitter https://x.com/aarondfrancisMostly Technical Podcast - https://mostlytechnical.com/ Try Hard Studios: https://tryhardstudios.com/Aaron's Handwriting robots - https://x.com/aarondfrancis/status/1438888219471491074?lang=en -
Dani Grant is the founder of Jam.dev - bug reporting that developers love.
In this episode we discuss:
Product development & user retentionIterating to product market fitBranding - what it is/why it mattersPrioritising product features based on feedbackAI powered debuggingLinks:
Jam.dev https://jam.dev/ Dani’s Twitter https://twitter.com/thedanigrantThis episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.
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Chris Bell is the founder of Knock.app - flexible, reliable notifications infrastructure.
In this episode we discuss:
Designing APIsThe importance of champions when selling to enterpriseHow do you justify cost of a developer tool?Selling to platform teamsLinks:
Knock https://knock.app/Twitter https://twitter.com/cjbell_This episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.
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Jason Bosco is the founder of Typesense.
Typesense is the Open Source alternative to Algolia.
Typesense is a batteries-included Search API.We discuss how Jason built Typesense to be a hugely successful company without VC funding.
We talk about what revenue-funding means and why it should be considered as a viable option for founders.This episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.
Links:
- Jason's Twitter: https://twitter.com/jasonbosco
- Typesense https://typesense.org/ -
An interview with Igor Zalutski & Utpal Nadiger from Digger.dev.
Digger is an Open Source Infrastructure as Code management tool that helps orchestrate Terraform and OpenTofu within your CI/CD system.
We talk about:
What changed since Jack worked with DiggerHow they pivoted four times to find PMFHow do you know you have somethingOpenTofu & ThePrimeagenThis episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.
Links:
https://digger.dev/Igor - https://twitter.com/igorzijUtpal - https://twitter.com/NadigerUtpal -
Dana Oshiro is a General Partner at Heavybit. Heavybit is a VC that invests exclusively in developer-first startups.
What we discuss:
One sharp thing. Finding an addressable chunk of a bigger opportunity. Thinking big & smallAre 5 people seriously going to support our migration from DataDog? At Facebook you had a lot of support people/systems you're forgettingFinding the sidedoorStepping up as a founderFear of hitting up the people you respect.Best founders build for themselvesDo founders get better at putting themselves out there? Speaking in front of people to make change - "there's a new approach. We deserve better!"MovementsDevOps & JamStackDon't try to control the movementJoining into other movementsLinks
Dana Oshiro https://twitter.com/danaoshiroHeavybit https://heavybit.com/Thanks to Adam DuVander from https://everydeveloper.com/ for introducing us.
This episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.
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Alex Bouchard is the cofounder of Hookdeck. Hookdeck is an event gateway for asynchronous applications.
What we discuss:
- What is Hookdeck?
- Category vs pivot
- Gartner categoriesLinks:
- Alex: https://twitter.com/AlexBouchardd
- Hookdeck https://hookdeck.com/This episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.
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Glauber Costa is the founder of Turso - a fully managed SQLite database platform.
Glauber shares how to make great CLIs, the story of Turso's pivot. Their pricing. And the importance of moving fast.
Links:
Turso - https://turso.tech/Glauber's Twitter - https://twitter.com/glcstThis episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.
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Anders Borum shares how he created the number 1 git app in the app store - Working Copy.
What we talk about:
The origins of Working CopyWord of mouth vs App Store OptimisationOne time vs recurring subscription
Anders - https://twitter.com/palminWorking Copy - https://workingcopy.app/Rauno https://twitter.com/OvalSoftware
Links:This episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.
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Zeno Rocha is the founder of Resend. Zeno is also the founder of React Email.
Resend is a simple-to-use email API built for developers.
Previously Zeno was the VP of DX at WorkOS and the creator of the popular Dracula VS Code theme as well as the popular open source project Clipboard js.
This episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.
What we talk about
Building trust and a great developer experienceCreating a successful open-source project (Clipboardjs)The importance of storytelling and a coherent (launching react email and Resend)The importance of a great readmePrioritization, descoping and making something worthy of being shared by Guillermo RauchLinks:
Zeno's Twitter Rocha - https://twitter.com/zenorochaResend - https://resend.com/React email - https://github.com/resend/react-emailDracula theme https://draculatheme.com/visual-studio-code Clipboardjs - https://clipboardjs.com/WorkOS - https://workos.com/ -
Stefan Avram recently tweeted that "You shouldn't have devrels. Your customers should be your devrels"
So I invited Stefan on to debate this with one of the industry's most respected DevRels Dan Moore from Fusion Auth.
This is episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.
Stefan's tweet https://twitter.com/StefanTMD/status/1735022106822295920Dan Moore https://twitter.com/mooreds Fusion Auth https://fusionauth.io/Wundergraph https://wundergraph.com/
Links: -
Michael is the founder of WorkOS. WorkOS helps startups cross the enterprise chasm - it's a bit like the Stripe of Enterprise features.
In this episode, we focus on selling to enterprises: the features you need, the team you need (e.g. sales!) and the common pitfalls Michael has seen.
We also talk about things like: what even is an enterprise customer?
This episode is sponsored by WorkOS. Thanks so much for supporting us as our first ever sponsor Michael and WorkOS.
If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:
- https://workos.com/
- https://x.com/grinich
- Crossing the Enterprise Chasm https://www.youtube.com/watch?v=IR2QZQrzoiA&t=368s&ab_channel=BriKimmel -
Flo Merian is a developer marketer who has run successful Product Hunt launches for numerous developer tools.
Flo is also a maintainer of the Developer Marketing community and curates LaunchWeek.dev
Flo is a Product Marketer at Clerk - a user management tool
Links:
https://twitter.com/fmerianhttps://marketingto.dev/https://launchweek.dev/https://github.com/fmerian/awesome-product-hunt -
Lu Wilson AKA todepond is one of the people behind tldraw, the infinite canvas for the internet.
Lu also has a youtube channel, todepond.
Lu also built the [hilarious] programming language dreamberd
Lu is also a researcher with Ink & Switch - an independent research labIn this episode Lu shares how tldraw went viral again and again and again this year.
My biggest takeaways were to share your whole process and default to visual communication.
Links:
- https://www.todepond.com/
- https://www.youtube.com/@TodePond
- https://github.com/TodePond/DreamBerd
- https://www.tldraw.com/
- https://www.inkandswitch.com/ -
Dennis Pilarinos is the founder of Unblocked. Unblocked allows lets you talk to your code base.
Dennis previously founded Buddybuild - a CI/CD tool for mobile developers.
In 2018, Buddybuild was acquired by Apple, and Dennis became a director in Development Technologies at Apple.
Some topics we cover:
- The story of Buddybuild and the Apple acquisition
- Why did Apple buy Buddybuild?
- Segmenting when building a tool for everyoneLinks:
- Dennis' Twitter - https://twitter.com/dennispilarinos
- Buddybuild acquisition - http://tcrn.ch/2CG9s4G
- Unblocked - https://getunblocked.com/ -
Guest: Logan Kilpatrick, member of OpenAI’s developer advocacy team, often described as OpenAI’s first DevRel.
Challenges and Growth: Logan discusses the evolution of developer engagement from GPT 3.5 to the explosive growth following ChatGPT's success. Initially faced with the challenge of generating developer interest, the release of ChatGPT marked a significant shift, highlighting the shift from awareness to scaling and improving developer experience amidst high demand and compute-intensive operations.Developer Experience Focus: Logan emphasizes the focus on developer experience, detailing the balance between improving platform features and releasing new models and APIs. Despite past trade-offs, the goal remains to enhance core platform functionalities and developer-friendly features.Decision Making and Prioritization: Logan shares insights into the dynamic and fast-paced environment at OpenAI, which requires flexibility in planning and prioritization. Key focus areas include documentation, product improvements, direct developer interactions, internal coordination, and supporting launches, especially the GPT Store.Impact of Documentation: Underscoring the critical role of documentation, Logan points out that effective documentation is paramount for developer success, guiding the use of OpenAI's API and models. Efforts are underway to improve documentation quality and support various user personas beyond developers.Developer Community Engagement: Lessons from engaging with the developer community include the need for diverse content formats and accommodating various user personas. Logan acknowledges the challenge of keeping documentation and resources updated in a rapidly evolving API landscape.Building a Superior Developer Experience: Logan stresses the importance of OpenAI's mission to benefit everyone and the role of the API in achieving widespread impact. The commitment to providing the best tools for developers is seen as a differentiator in the competitive landscape of AI model providers.Managing Attention and Feedback: Despite the challenges of being a public figure within the developer community, Logan values direct feedback for continuous improvement. Balancing public engagement with deep work, especially on documentation and launch support, is highlighted.Community Questions and Answers: Logan addresses questions from the community, touching on the desire for innovative applications of OpenAI technology, plans for global events, prioritizing documentation, addressing developer concerns about scaling, and sharing personal preferences for deep dish pizza in Chicago.
Highlights:
Innovative Applications: Logan hopes to see development of multiplayer, multimodal text-first AI assistants.Global Events: OpenAI is expanding its presence, including hiring in London and considering events in cities like Atlanta.DevRel Strategy for 2024: Focus on creating excellent documentation.Developer Concerns: Addressing challenges around freedom to scale and capacity constraints.Personal Time: Logan plans to take vacation during the end-of-year code freeze in 2024.Chicago Deep Dish Recommendation: Lou Malnati's and Paradise Park are Logan's picks for the best deep dish pizza.
Rapid Fire Community Q&A:
Logan's Twitter - https://x.com/OfficialLoganKRomain's Twitter https://twitter.com/romainhuetOpenAI https://platform.openai.com/tlDraw https://www.tldraw.com/Bloop https://bloop.ai/ Joyfill https://joyfill.io/https://portkey.ai/Stripe docs https://stripe.com/docs
Links:This episode provides a behind-the-scenes look at OpenAI's efforts to enhance developer engagement, the challenges of balancing innovation with platform stability, and the importance of community feedback in shaping the future of AI development tools.
Show notes generated with gpt4 (using a blog post I wrote)
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Ivan Burazin is the cofounder of Daytona
What we cover:
- Scaling a 5,000 attendee conference
- How to drive change in big organizations
- Top down vs bottoms up approaches to growthDaytona is an enterprise-grade GitHub Codespaces alternative for managing self-hosted, secure and standardized development environments.
Ivan Burazin - https://twitter.com/ivanburazin
Daytona - https://www.daytona.io/ -
DevCycle is a feature flag management tool.
DevCycle was founded in 2014 originally as Taplytics (an A/B testing tool) by Jonathan Norris, Aaron Glazer, Andrew Norris and Cobi Druxeman, raising $7.8m. Despite creating a million dollar business, in 2022, they raised $5m and pivoted to DevCycle.In this episode, we cover their pivot and how they think about developer experience.
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