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The Magnet Model: How to Attract Clients by Leading with Your Mission
Empowering Entrepreneurs: Sophie Lechner on Course Creation & LinkedIn Mastery
In this episode of the Scaling Therapy Practice, host James Marland is joined by Sophie Lechner from The Magnet Model. Together, they share insights into creating successful online courses for mission-driven entrepreneurs. Sophie discusses her background, overcoming challenges in business, and finding success using LinkedIn. Listeners will learn about common course creation mistakes, strategies for effective LinkedIn profiles, and Sophie's magnet model for attracting the right clients. Dive into the journey of transforming passion into purpose and learn how to connect better and engage with your audience.
00:00 Welcome to the Scaling Therapy Practice
00:22 Introducing Special Guest Sophie Lechner
01:07 Sophie's Background and Passion for Connections
02:34 The Journey of Course Creation
05:21 Challenges and Lessons in Course Creation
07:45 Pivoting to LinkedIn Coaching
10:48 Building a Business Around LinkedIn
23:22 Developing the Magnet Model
25:26 Current Offerings and Future Plans
30:13 Final Thoughts and Key DriversLearn more about the Magnet Model: Https://themgnetmodel.com
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Pro Tips for Editing Your Course with Descript: A Guide for Therapists
In this episode of the Scaling Therapy Practice, host James Marland shares expert tips for recording and editing online course videos, specifically using the Descript program. He details processes such as preparing for smooth recording, recording in chunks, using transcription features, and adding professional touches like intro music and trimming. The episode aims to make video editing achievable for therapists and other DIYers who want to create high-quality content without needing a production crew.
00:00 Introduction and Course Promotion
00:37 Welcome to Scaling Therapy Practice
00:50 Mastering Course Recording: Pro Tips
02:30 Preparing for a Smooth Recording
03:01 Recording in Chunks for Flawless Edits
04:18 Editing Techniques with Descript
06:38 Advanced Editing Tips and AI Tools
08:18 Adding Professional Touches
09:40 Final Touches: Trimming, Fading, and Uploading
12:21 Summary and EncouragementMoney for Therapists Course
With this course, you will save time and avoid costly mistakes such as:
Paying your therapists too much or too littleUnclear payroll structureLiving without peace of mindDescript editing tool for online course creators.
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How to Choose the Best Microphone for Online Course Creators: Tips and Strategies
In this episode, James Marland, host of 'The Scaling Therapy Practice,' discusses the common challenges practice owners face with hiring and compensation and invites viewers to a webinar on therapist compensation strategies. He then transitions to providing detailed advice on choosing the best microphone for recording online courses, exploring factors like budget, trusted brands, types of microphones, and features. James also shares practical tips for optimizing sound quality, including minimizing background noise and maintaining consistent microphone distance. He emphasizes starting small and upgrading as needed, suggesting tools like Descript for improved audio. James references sources such as podcast hosts, Kajabi, and SoundGirls.
00:00 Introduction: The Stress of Hiring and Money
00:24 Webinar Invitation: Compensation Strategies for Therapists
00:39 Webinar Details and Host Introduction
00:58 Meet Julie Herres: Expert in Therapist Accounting
01:17 Webinar Benefits and How to Join
01:56 Welcome to the Scaling Therapy Practice Show
02:13 Choosing the Right Microphone for Your Course
03:27 Criteria for Selecting a Microphone
03:41 Price Considerations for Microphones
06:52 Trusted Brands and Quality Features
11:03 USB vs. XLR Microphones
12:11 Dynamic vs. Condenser Microphones
14:01 Tips for Recording Virtually
17:10 Headphones and Sound Check Tips
19:56 Final Thoughts and Recommendations
21:22 Bonus Tips and Resources
22:13 Conclusion: Start Small and Build UpMore Resources:
The Podcast Host: The Best Podcasting Microphones on the MarketKajabi: How to Make Your Podcasts, Videos, and Audio Courses Sound BetterSoundGirls: How to Choose the Podcast Microphone That’s Right for YouWebinar:I want to invite you to a free webinar on compensation strategies for therapists — and I want you there! During the webinar, you’ll learn the 5 most common mistakes practice owners make when it comes to compensation.
Here are the details:
WHAT: How to Crack the Clinician Compensation Code (a free webinar!) on Friday, September 13th at 9 am Pacific/12 pm Eastern*
WHO: The free webinar is for new or established group practice owners and is hosted by my friend Julie, an accountant and the owner of GreenOak Accounting, a firm that specializes in working with therapists, psychologists, and counselors in private practice.
WHERE: Virtual – you can watch in the comfort of your home or office!
WHEN: Friday September 13 at 9am Pacific/12pm Eastern* – don’t forget to mark your calendar as soon as you sign up!
WHY: If you’re looking to grow your team all while building a thriving practice, then you can’t afford to make expensive hiring mistakes!
Get great advice HERE, mark your calendar, and prepare to take your practice to the next level!
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Creating a High-Converting Homepage: Essential Elements and Strategies
In this episode of the 'Scaling Therapy Practice,' James Marland provides an in-depth guide on creating a high-converting homepage. Alongside an attached worksheet, James outlines the 15 key elements of an effective homepage, which include a benefit-driven headline, sub-headline, addressing pain points, a primary call to action, supporting images, highlighting benefits, social proof, clear navigation, a content offer, secondary call to action, feature list, mission statement, confidence builders, FAQ section, and success indicators. He offers practical tips and examples for each element, discusses the significance of a well-constructed homepage, and provides resources like webinars and personal support to help listeners implement these strategies. The episode emphasizes the importance of connecting with the ideal client and converting them into paying customers.
Show Highlights
00:00 Introduction and Welcome00:09 Overview of the Homepage Worksheet00:59 Importance of a High-Converting Homepage01:52 Elements of a Great Homepage03:53 The Benefit-Driven Headline07:02 The Subheadline09:34 Addressing Pain Points13:00 Primary Call to Action14:44 Supporting Images17:36 Highlighting Benefits20:22 Understanding Social Proof22:32 Importance of Easy Navigation24:28 Offering Valuable Content28:04 Secondary Call to Action31:11 Highlighting Key Features32:04 Mission and Dream Statements34:35 Building Confidence and Trust36:09 Frequently Asked Questions37:08 Showcasing Success Indicators39:52 Quick Tips for Homepage Improvement40:50 Conclusion and Next StepsMake your Better with the Homepage Worksheet and watch the Homepage Builder Workshop -
Mastering Online Course Creation: Overcoming Recording Fears and Choosing the Right Tools
Join James Marlind on the Scaling Therapy Practice show as he provides essential tips for creating and recording online courses. This episode focuses on overcoming the fear of recording, choosing the best recording methods, and selecting the right tools and equipment to enhance both audio and video quality. Additionally, James shares practical advice for preparing your recording environment, ensuring minimal background noise, and efficiently editing your content. Don't miss out on detailed strategies to make your first recording sessions less stressful and more effective.
00:00 Introduction to Course Hosting Challenges00:11 Webinar Announcement: Your Course Creation Roadmap00:41 Welcome to Scaling Therapy Practice00:56 Overcoming the Fear of Recording01:39 The Importance of Practice and Persistence04:34 Recording in Chunks for Better Quality06:21 Choosing Your Recording Method09:38 Optimizing Your Audio Setup13:48 Selecting the Right Recording Tools18:59 Recording and Editing Tips24:40 Conclusion and Call to ActionLinks and ResourcesYour Course Creation Roadmap: 4 Decisions to Make Before You Launch - Free Learning Event. Aug. 21st, 12 pm ESTLifetime Deal for Sessions - Special Offer for a webinar and Zoom replacement tool. This is the tool I use to host my webinars. Descript - this is the program I record my podcast and video lessons in. Some links are affiliate links and support the show. Thanks for clicking and supporting the creation of this content. -
Empowering Your Health Journey: Annette Leonard's Story of Advocacy & Chronic Wellness
In this episode of the Scaling Therapy Practice podcast, host James Marland speaks with Annette Leonard, a chronic pain advocate and beacon of resilience. Annette shares her personal journey of battling chronic illnesses, including her time on the lung transplant list, and how it led her to become a powerhouse advocate. She provides insights and tips on self-advocacy in healthcare, wellness strategies, and her transition from patient to advocate through various resources such as podcasts, courses, and blogs. Additionally, James discusses an upcoming webinar for DIY course creators, offering guidance on critical decisions before launching an online course. Join us to hear Annette's inspiring story and learn how to better advocate for yourself in healthcare settings.
00:00 Introduction to the Podcast
Annette’s websiteAnnette’s YoutubeAnnette’s InstagramAnnette’s podcastA special promotion for Annette’s websiteScaling Therapy Practice - Course Creation Studio WebsiteRegister for Skills Workshop: 4 Key Decisions to Make Before Launching Your Online Course
00:22 Meet Annette Leonard: Advocate for Chronic Illness
01:29 DIY Course Creators Webinar Announcement
03:20 Annette Leonard's Personal Journey
07:11 The Mission to Help Others
09:36 Creating and Launching Online Courses
14:31 Lessons Learned from the Mini Course Challenge
23:00 Final Thoughts and Where to Find Annette -
Essential Tech Stack for Scaling Your Online Course: Deep Dive with James Marland
Welcome to the Scaling Therapy Practice with James Marland! In this episode, James dives deep into the essential tech stack required for launching and managing successful online courses. He discusses the crucial tools and platforms, including hosting options like Kajabi and Teachable, payment processors like Stripe and PayPal, graphic design tools such as Canva Pro and Adobe Express, and much more. James also shares insights on email marketing tools, recording and editing software, and social media strategies to help you turn your content into life-changing courses. Whether you're a tech-savvy expert or a beginner, this episode provides valuable tips and recommendations to get your course launched smoothly. Tune in to learn more about creating your course tech stack and make your mission-driven content accessible to a broader audience.
00:00 Introduction to Scaling Therapy Practice01:07 Understanding the Tech Stack03:57 The Importance of Hosting Platforms06:31 Payment Processors and Their Role08:03 Creating Graphics and Web Pages11:20 Email Communication Essentials12:05 Recording and Editing Tools15:36 Webinars and Social Media Engagement16:52 Conclusion and Call to ActionVisit the companion blog to get the links mentioned in the show. https://courses.coursecreationstudio.com/blog/techstack
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Leveraging Competitor Insights for Online Course Success In this episode of Scaling Therapy Practice, James Marland guides mission-driven leaders on how to launch impactful online courses by learning from competitors using Google, YouTube, and Amazon. The episode delves into the significance of understanding competitors, provides practical tools for market research, and highlights ways to improve offerings based on competitor analysis. Additionally, James introduces a special mindset course designed to overcome imposter syndrome and embrace limitless possibilities.
00:00 Welcome to Scaling Therapy Practice 00:46 Special Offer: Overcome Self-Doubt 03:22 Why Knowing Your Competitors Matters 05:23 Using Google to Find Competitors 07:51 Leveraging YouTube for Market Insights 09:34 Amazon: A Treasure Trove of Competitor Data 12:43 Analyzing and Applying Market Research 17:29 Crafting Your Value Proposition 19:38 Conclusion and Call to ActionTracking Template
Overcome Imposter Syndrome Course
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How to Successfully Launch a Pilot Course: Strategies and Benefits In this episode of the Scaling Therapy Practice, host James Marland discusses the concept of launching a pilot online course. He explains what a pilot course is, why it is necessary, and provides a step-by-step guide on how to run one. James also shares insights from his own experience in course creation, emphasizing the importance of feedback and overcoming technological challenges. Listeners are encouraged to share their technological hurdles with James to help develop better courses. The episode also highlights that launching a pilot course helps in gauging interest, refining the course content, and building confidence.
00:00 Introduction to Scaling Therapy Practice00:31 Developing the Next Course: Overcoming Tech Challenges03:26 The Importance of a Pilot Course05:44 Why You Need a Pilot Course13:36 How to Run a Pilot Course19:51 Conclusion and EncouragementLinks and Resources
50 Questions People Ask About Online Courses: Living Document that will be updated as Season 3 progresses
Course Navigator Download: Get your ideas out of your head and onto paper with the Course Navigator
Course Creation Studio: https://www.coursecreationstudio.com/
Course Creation Studio Instagram: https://www.instagram.com/helperonmission
Kajabi: Launch your online course business with Kajabi
Some links are affiliate links that support the production of the show. Thanks for clicking!
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Identifying Your Ideal Online Course Topic with James Marland
In this episode of Scaling Your Therapy Practice, host James Marland guides mission-driven helpers and leaders on how to develop and launch impactful online courses. He shares a practical exercise using a Venn diagram that helps listeners identify their course topics by overlapping their expertise, passion, and their audience’s needs. James explains the importance of aligning these three elements to create authentic and sellable courses, offering specific examples and guidance to assist with brainstorming. He also discusses how bringing content to life with fervor and authenticity can attract and retain students.
Show Highlights
00:00 Welcome to Scaling Therapy Practice00:43 Introduction to Course Content01:08 Identifying Your Passion and Purpose01:40 The Venn Diagram Exercise03:40 Exploring Expertise and Passion07:09 Finding Joy and Expertise10:50 Understanding Student Needs12:35 Combining Expertise, Passion, and Needs14:16 Conclusion and Next StepsLinks and Resources:
Get the Handout Here: https://courses.coursecreationstudio.com/blog/finding-your-perfect-course-topic-passion-expertise-and-student-needs -
Discovering Your God-Given Purpose with John Rennie of Brushfire Ministries In this episode of Scaling Therapy Practice, host James Marland interviews John Rennie from Brushfire Ministries. They discuss John’s journey from running a business software company to founding a ministry aimed at helping believers find their God-given purpose. The conversation covers the significance of purpose statements, the role of identity in Christ, and the impact of fulfilling one's divine purpose for personal joy and broader church community benefits. John also shares insights into Brushfire Ministries' workshops and assessments used to uncover individual strengths and placements within the body of Christ.
Show Highlights
00:00 Introduction to Scaling Therapy Practice00:21 Meet John Rennie of Brushfire Ministries00:39 John's Journey from Business to Ministry02:24 Discovering a New Purpose 03:00 The Power of Personality Assessments04:44 Creating a Purpose Statement06:39 The Importance of Identity in Christ12:52 Joy and Fulfillment through Purpose 19:00 The Role of Psychometric Assessments22:34 Encouraging Others to Find Their Purpose36:27 John's Vision for the Church37:30 Conclusion and How to Get Involved -
Optimizing Online Course Length: Delivering Results Efficiently
In this episode of the Scaling Therapy Practice, James Marland discusses the upcoming rebranding of the podcast and emphasizes the importance of creating impactful online courses for therapists, coaches, and mental health professionals.
Key points include determining the optimal course length by focusing on delivering results, understanding the promise of the course, and engaging students through efficient content and interactive elements. Additionally, effective strategies like regular feedback, cohort meetings, and email reminders are highlighted to keep learners motivated and on track.
Show Highlights
00:00 Welcome to Scaling Therapy Practice00:28 Podcast Title Update00:47 Why Create Online Courses?01:14 Optimizing Course Length03:21 Understanding Your Audience's Needs06:05 Delivering on the Promise10:01 Engaging Course Strategies12:07 Gathering Feedback and Iteration13:24 Conclusion and Call to ActionResources
50 Questions People Ask About Online Courses: Living Document that will be updated as Season 3 progressesCourse Navigator Download: Get your ideas out of your head and onto paper with the Course NavigatorCourse Creation Studio: https://www.coursecreationstudio.com/Course Creation Studio Instagram: https://www.instagram.com/helperonmission Kajabi: Launch your online course business with Kajabi Some links are affiliate links that support the production of the show. Thanks for clicking! -
Building Effective Websites for Mission-Driven Leaders
In this episode of Scaling Therapy Practice, host James Marland shares insights into the creation of efficient and compelling web pages, largely drawing from the StoryBrand framework by Donald Miller. James discusses common mistakes to avoid, such as overloading with information and lack of clear call-to-actions, while emphasizing the importance of clear and concise headers, value propositions, and the appropriate use of images. He also highlights resources from experts like Private Practice Elevation and Simplified SEO Consultants and provides actionable tips for therapists and mission-driven leaders looking to enhance their online presence. Additionally, James introduces his new mini-course on overcoming self-doubt and transforming mindsets and previews an upcoming two-week challenge for launching online mini-courses using Kajabi.
Show Highlights
00:00 Introduction and Course Promotion 00:52 Welcome to Scaling Therapy Practice 01:59 Understanding the Importance of a Website 03:53 Common Website Mistakes to Avoid 07:18 Essential Website Sections 14:30 Practical Steps for Website Improvement 17:38 Resources and Recommendations 20:17 Upcoming Courses and Challenges 23:19 Conclusion and Final ThoughtsLinks and ResourcesClearbrand:Extraordinary websites and pay-per-lead marketing services that help you get more customers.3StoryboardMarketing Made SimpleBusiness Made SimpleBusiness Made Simple Episode: How to Turn Your Website into a Sales MachinePrivate Practice Elevation: We want to create a world where therapists and private practice owners can attract clients, bring them joy, and have all the tools they need to scale their practice and create the life they desire.Simplifies SEO Consulting: Our SEO Specialists know what it takes to get a therapy website ranking well. We’ll help you develop a clear plan to get your website showing up on Google!Neil Patel: What is SEO? Your Complete Step-By-Step GuideStart with Why: How Great Leaders Inspire Everyone to Take Action10x Is Easier than 2x: How World-Class Entrepreneurs Achieve More by Doing LessWho Not How: The Formula to Achieve Bigger Goals Through Accelerating TeamworkOvercome Self-Doubt: Transform Your Mindset and Realize Your DreamsKajabi: Launch your online course business with Kajabi Some links are affiliate links that support the production of the show. Thanks for clicking! -
Overcoming Barriers to Launching Online Courses with Lorinda Marland
In this special episode of the Scaling Therapy Practice, the host interviews his talented wife, Lorinda Marland, about the common barriers to launching online courses. They delve into reasons such as self-belief and imposter syndrome, managing the technical aspects of course creation, and effective content organization. Lorinda shares her experiences as the Director of Team Experience at a virtual assistant company, providing insights on training, client management, and more. Additionally, practical tips and AI tools for course creation are discussed to help mission-driven individuals realize their dreams of creating impactful content.
Show Highlights
00:00 Introduction to Scaling Theory Practice00:45 Meet Lorinda: Insights from a Virtual Assistant Director01:15 Overcoming Barriers to Launching Online Courses01:53 Podcast Name Change Announcement02:32 Course Creation Studio and AI Tools05:03 Driving Home: A Casual Conversation06:42 Lorinda's Journey and Expertise10:09 Challenges and Mindset Shifts16:06 Technology and Course Creation5:03 Standing Out in a Crowded Market31:20 Conclusion and Final ThoughtsLinks and Resources
Overcome Self-Doubt: Transform Your Mindset and Realize Your Dreams Mini-CourseBuild an Online Course Business with One Tool: Kajabi50 Questions People Ask About Online Courses: Living Document that will be updated as Season 3 progressesCourse Creation Studio: https://www.coursecreationstudio.com/Course Creation Studio Facebook: https://www.facebook.com/coursecreationstudio/ Course Creation Studio Instagram: https://www.instagram.com/jamesisnext/Course Creation Studio on YouTube: https://www.youtube.com/@coursecreationstuSome Links are affiliate links that benefit the author at no cost to the user. Thanks for clicking! -
Building Client Relationships Over Funnels for Mission-Driven Success
In this episode of the Scaling Therapy Practice Podcast, host James Marland discusses the benefits of using relationship-based marketing over traditional marketing funnels for promoting online courses. James explains that while funnels guide potential customers through the buying process, they can often feel manipulative and prioritize transactions over relationships. He advocates for a model that respects the client's decision-making timeline, emphasizing the value of authentic connections and long-term transformations over quick sales. James shares a personal anecdote about his positive experience with a relationship-focused approach, highlighting its effectiveness in creating loyal and committed clients.
Show Highlights00:00 Welcome to the Scaling Therapy Practice Podcast00:31 The Evolution of the Podcast03:17 Introduction to Marketing Funnels03:30 Understanding the Marketing Funnel05:54 The Dark Side of Traditional Funnels07:44 The Relationship-Based Marketing Model10:47 A Personal Journey with Relationship Marketing16:42 Breaking Down the Funnel Stages19:27 Summary and Final Thoughts21:04 Closing Remarks and Call to ActionGet more links and resources on the blog page.
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Launching Life-Changing Online Courses: Identifying Your Ideal Client
In this episode of the Scaling Therapy Practice podcast, James discusses the importance of identifying and understanding your ideal client for successfully launching online courses. He introduces the 'Ideal Client Beacon,' a handout designed to aid content creators in clarifying their target audience, which is available for free download upon newsletter subscription. James emphasizes that businesses must start with the owner's strengths and passions to create sustainable, long-term success. He explores the concepts of crisis identification, addressing urgent client problems, and articulating a clear value proposition rooted in the owner's core values and visions. Moreover, James discusses the significance of visualizing the transformation your service offers to clients, ultimately crafting a compelling message that resonates with people who share your beliefs and values. The episode wraps up with an introduction to companion resources and courses available for a deeper dive into the topics discussed.
Show Highlights:
00:00 Welcome to Scaling Therapy Practice Podcast00:40 Introducing the Ideal Client Beacon02:09 Building Your Business Around You03:42 Identifying Your Core Values07:06 Understanding Your Ideal Client's Crisis09:41 Addressing Urgent Problems and Pains14:02 Articulating Your Promise of Value16:05 Visualizing the Outcome and Transformation18:56 How to Access Further Resources20:23 Final Thoughts and Professional DisclaimerClick here to get all the links and resources
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Maximizing Business Profits with the Profit First System
In this episode of 'Scaling Therapy Practice,' host James Marland discusses the importance and implementation of the Profit First system for enhancing financial management in therapy practices. CPA and fractional CFO Susanne Mariga joins the conversation, sharing her expertise in applying Profit First strategies to help businesses achieve financial health. The episode covers the basics of the Profit First methodology, its psychological benefits, and practical steps to adapt it for any business, including therapy practices. Additionally, James and Susanne answer questions about restarting or introducing the Profit First system, managing cash flows, and optimizing tax strategies. The discussion highlights success stories, starting small with financial changes, and emphasizes using Profit First to create new revenue streams. Susanne offers resources for listeners looking to implement Profit First and advises on engaging with accountants and adjusting financial strategies gradually for improved business profitability.
Show Highlights00:00 Welcome and Introduction to Profit First 00:36 Meet Susanne Mariga: Profit First Expert 02:13 Deep Dive into Profit First with Susanne Mariga 10:36 Implementing Profit First: Practical Steps and Stories 12:34 Restarting and Optimizing Profit First in Your Business 26:00 Success Stories and Final Thoughts on Profit First Links and ResourcesGet Your Profit Map HereProfit First System: Learn more about the system here.Susanne's Podcast: Profit Talk Suzanne Mariga's Book: "Profit First for Minority Business Enterprises" is available here.James Marland's Course Creation Studio: Explore more courses and resources here.More interviews with Susanne MarigaConstruction Genius: Piling Up Profit: Powerful Strategies For Construction Business OwnersBrad Leavitt Podcast: How to Profit First with Susanne MarigaManufacturing Culture Podcast: Profit First with Susanne Mariga: The Impact of Financial Success on CultureSocial Media Profiles
James Marland: LinkedInSusanne Mariga: LinkedIn -
In this episode of 'Scaling Therapy Practice,' host James Marland interviews Amnity Cooper, a distinguished figure in mental health and entrepreneurship. Cooper, who leads the Clinical Care Collective (C3) and the 'Do This First Bootcamp,' offers valuable insights on transforming therapists into successful business owners, emphasizing the integration of cutting-edge technologies in the post-pandemic world. She shares her vast experience in various industries, her journey into mental health, and how she's advocating for therapists to embrace new technologies like AI, wearables, digital therapeutics, and virtual reality to expand their reach and impact. The conversation also delves into overcoming the industry's challenges, including the notion of 'noble poverty,' by adopting an entrepreneurial mindset. Furthermore, Cooper introduces her course designed to guide therapists through setting up their private practices, highlighting the importance of understanding one's value and the strategic use of technology to enhance services and personal growth.
Show Highlights00:00 Welcome to Scaling Therapy Practice00:32 Introducing Amnity Cooper: A Trailblazer in Mental Health05:06 The Power of Technology in Therapy: Embracing New Tools07:26 Navigating the Fast-Paced World of Tech in Therapy23:12 The Entrepreneurial Therapist: Breaking the Noble Poverty Myth31:41 Launching Your Therapy Practice: The Bootcamp Solution38:32 Wrapping Up: Book Recommendations and Final ThoughtsResources:Clinical Care CollectiveAmity Cooper's WebsiteEmail: [email protected]Amity Cooper on FacebookBuild an Online Course Business with One Tool: Kajabi50 Questions People Ask About Online Courses: Living Document that will be updated as Season 3 progressesCourse Navigator Download: Get your ideas out of your head and onto paper with the Course NavigatorCourse Creation Studio: https://www.coursecreationstudio.com/Course Creation Studio Facebook: https://www.facebook.com/coursecreationstudio/ Course Creation Studio Instagram: https://www.instagram.com/jamesisnext/Course Creation Studio on YouTube: https://www.youtube.com/@coursecreationstuSome Links are affiliate links that benefit the author at no cost to the user. Thanks for clicking! -
Why Kajabi is My Go-To for Podcast Hosting
In this episode, James Marland, host of the Scaling Therapy Practice show, shares his reasons for using Kajabi as his podcast hosting platform and why it is a good business decision for the show. He emphasizes simplicity, value, and integration as the primary factors in his platform choice.
He explains how Kajabi offers a straightforward, integrated solution for hosting online courses, podcasts, and other digital products, all within one system. James highlights the ease of use, the all-in-one feature set, and the value for money as significant advantages.
However, he also discusses some limitations of Kajabi, including its ad monetization capabilities and analytics, comparing it with other platforms like Buzzsprout and Libsyn.
Additionally, he introduces the Kajabi Creator Program, an AI tool for content creation, and praises the support and community around Kajabi. James concludes by recommending Kajabi to anyone starting a podcast, especially those who wish to integrate it with their digital products or online courses.
Show Highlights00:00 Welcome to the Scaling Therapy Practice Show00:58 Why Kajabi is My Go-To for Podcast Hosting01:20 The Core Values Behind My Choices03:25 Exploring Kajabi's Features and Limitations06:26 The Decision to Choose Kajabi Over Others09:58 Enhancing Listener Engagement with Kajabi12:32 The Unmatched Support and Community of Kajabi14:46 Streamlining the Podcasting Process with Kajabi16:06 Final Thoughts on Using Kajabi for PodcastingKajabi ResourcesBuild an Online Course Business with One Tool: KajabiBooks and Other Resources50 Questions People Ask About Online Courses: Living Document that will be updated as Season 3 progressesCourse Navigator Download: Get your ideas out of your head and onto paper with the Course NavigatorCourse Creation Studio: https://www.coursecreationstudio.com/Course Creation Studio Facebook: https://www.facebook.com/coursecreationstudio/ Course Creation Studio Instagram: https://www.instagram.com/jamesisnext/Course Creation Studio on YouTube: https://www.youtube.com/@coursecreationstuStart Your Course, Podcast, or Community with Kajabi: https://app.kajabi.com/r/zGGvEttv Some Links are affiliate links that benefit the author at no cost to the user. Thanks for clicking! -
Understanding Customer Needs and Awareness in Marketing
In this episode of 'Scaling Therapy Practice,' James Marland discusses the crucial aspect of marketing that involves connecting with your audience by understanding customer needs and awareness levels. The conversation dives into why people make buying decisions and the importance of crafting messages that resonate with potential clients by identifying their explicit and implied needs. Eugene Schwartz's concept of the spectrum of awareness is highlighted, detailing the journey from being unaware of a problem to recognizing specific solutions and ultimately realizing the value of a particular product or service. The podcast offers insights into tailoring content to suit customer needs at different awareness stages. It emphasizes the importance of listening to customers to effectively market and design courses that address their problems and desires.
Show Highlights00:00 Welcome and Introduction to Scaling Therapy Practice00:20 Unlocking the Secrets of Customer Buying Decisions02:56 Diving Deep into Customer Needs: Implied vs. Explicit08:50 The Journey Through Customer Awareness Levels10:56 Crafting Effective Marketing Strategies Across Awareness Stages23:42 Concluding Insights: Understanding and Meeting Client NeedsNew Course: Confident Course Creator: Authentic Strategies for Mission-Driven LaunchesSoul Compass: Charting Your Core Values so you are mission ledStrength Tracker: Mapping Your Personal Power so you contribute at your bestAbility Atlas: Charting Personal Gifts and Growth so you find your unique abilityLegacy Map: Your Personal Story of Strengths, Values, and Ideals so you can automatically connect with your core audienceLife Compass Blueprint: Your Personal Pathway Alignment Guide so you can put authentic action into everydayDestination Planner Workbook: Charting a Life Course so you can determine a direction and mission for your lifePre-Trip Planning Guide: The Key to a Smooth Journey so you can examine your choices and start out with a good foundationBecome a confident course creator today.
Books and Other ResourcesBuild an Online Course Business with One Tool: Kajabi50 Questions People Ask About Online Courses: Living Document that will be updated as Season 3 progressesCourse Navigator Download: Get your ideas out of your head and onto paper with the Course NavigatorCourse Creation Studio: https://www.coursecreationstudio.com/Course Creation Studio Facebook: https://www.facebook.com/coursecreationstudio/ Course Creation Studio on YouTube: https://www.youtube.com/@coursecreationstuSome Links are affiliate links that benefit the author at no cost to the user. Thanks for clicking! - もっと表示する
