エピソード
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Sometimes talking to your users is the best way to figure out why that pesky bounce rate is high. But how do you actually do that, especially if you're on a budget?
In this episode of Search Off the Record, we're learning all about user experience research (UXR) and how getting a better understanding of how your users interact with your website can help when you're looking for ways to improve it. Tune in as Iva Barisic Hafner, a user experience researcher on the Google Shopping team, explains how to use UXR methods to get to the bottom of the "why" behind user behavior.
Resources:
Episode transcript → https://goo.gle/sotr085-transcript
Nielsen Norman Group → https://goo.gle/3YI3xrq
List of UXR methods → https://goo.gle/40sI6Ma
Iva on LinkedIn → https://goo.gle/3A7Te6E
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
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What does recursion, Weather Frog, and Momo the Magic Cat have in common?
In this episode of SOTR, Lizzi and John go behind the scenes of a Google Doodle with Jessica Yu, the lead for Doodles and delight on Google Search, about designing experiences that resonate with your audience. Listen along as we learn more about what's involved in getting an easter egg into Google Search, from hatching the idea to designing (and deploying) the experience and measuring success.
Resources:
Episode transcript → https://goo.gle/sotr084-transcript
Jessica Yu on LinkedIn → https://goo.gle/3BKgSq1
Momo's first appearance → https://goo.gle/3UbGgeC
Submitting an idea for the Google Doodle → https://goo.gle/3A04stC
AVIF is now supported by Google → https://goo.gle/3NrwhhK
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
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エピソードを見逃しましたか？
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In this episode of Search Off the Record, Ben Walton and David Yule from the Google Search Site Reliability Team (SRE) walk us through their day to day work, which surprisingly is not just about putting out fires! Learn what Search SREs really do, how they handle incidents that occasionally occur, and what it takes to be an SRE for Google Search.
Resources:
Episode transcript → https://goo.gle/sotr083
SRE handbook → https://goo.gle/3XSbVUF
David on LinkedIn → https://goo.gle/3XQKavR
Ben on LinkedIn → https://goo.gle/4ewAkEX
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
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It's been a few months since you hired an SEO; how can you tell if things are headed in the right direction?
In this episode of Search Off the Record, Lizzi and John interview Erika Varangouli, head of Branded Content at Riverside.fm, about all things hiring and working with SEOs. Just because uplift isn't happening doesn't mean they're not doing work; we walk through practical things to check throughout the process, such as how things are prioritized, is there regular reporting, and proactive communication around things that don't go as planned.
Resources:
Episode transcript → https://goo.gle/sotr082-transcript
John's initial LinkedIn Post → https://goo.gle/3XNOqfI
Erika Varangouli on LinkedIn → https://goo.gle/3ZukgiH
Erika on X → https://goo.gle/3XXGBUR
Do I Need an SEO? → https://goo.gle/4dabZUb
SEO Starter Guide → https://goo.gle/42alrmy
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
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In this episode of Search Off the Record, Irina Tuduce from the shopping team joins John Mueller and Lizzi Sassman to chat all things shopping data, from schema.org to feeds spec. Listen along as we chat about how shopping infrastructure gets its data, why pricing data can be tricky, and what the Shopping team has been working on this year.
Resources:
Episode transcript → https://goo.gle/sotr081-transcript
Irina Tuduce on LinkedIn → https://goo.gle/3Xuiywf
Product structured data → https://goo.gle/4eaPJus
Feed spec in Merchant Center → https://goo.gle/3Tdl2MU
How to set up Merchant Center account → https://goo.gle/4gcSPjq
Merchant-level organization markup → https://goo.gle/47fvmd2
Schema.org community on GitHub → https://goo.gle/4e7A6E3
Variants in Google Search → https://goo.gle/4dU4BOc
Merchant Listings report in Search Console → https://goo.gle/47hlNuu
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
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We sat down with Mihai Aperghis, a Google Product Expert (PE) for Search, when he visited the Zurich office for the PE Summit this year. In this episode we talk about how he started his SEO agency, the tools he built, and his role as a Product Expert in the Search Central Help Community.
Mihai explains how he built tooling to get data from Search Console into Google Sheets and how he automated this process as well as what features he'd like to see coming to the Search Console API.
Resources:
Episode transcript → https://goo.gle/sotr080-transcript
Mihai on X → https://goo.gle/4dUzL7I
Mihai's tools → https://goo.gle/4dW3yNj
Mihai's recap of the PE Summit → https://goo.gle/4cAKhQ4
Search Central Help Community → https://goo.gle/4dUzOAq
Intro to Search Console API → https://goo.gle/3AzkJ8P
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In this episode of SOTR, John Mueller, Lizzi Sassman, and Gary Illyes talk about misconceptions around crawl frequency and site quality, what's challenging about crawling the web nowadays, and how search engines could crawl more efficiently.
Resources:
Episode transcript → https://goo.gle/sotr079-transcript
Gary's post on LinkedIn → https://goo.gle/3YAT55q
Crawling episode with Dave Smart → https://goo.gle/3WShUsf
If-Modified-Since → https://goo.gle/3ywXvja
About the IETF → https://goo.gle/3SGVVlo
Robots Exclusion Protocol → https://goo.gle/4dgmBSg
Proposal for new kind of chunked transfer → https://goo.gle/3AgMF1cListen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentralSearch Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast
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Managing websites that use different languages and serve different countries is no easy task. That's why Lizzi, Gary and Martin sat down to talk about all things internationalization, hreflang and what's making managing international, multi-language websites easier.
Resources:
Episode transcript → https://goo.gle/sotr078-transcript
Docs for international and multilingual sites → https://goo.gle/3WtolAL
How x-default can help you → https://goo.gle/3Y8AdKB
Web Almanac hreflang usage in 2022 → https://goo.gle/4bKX2Hv
Hreflang tags generator by Aleyda Solis → https://goo.gle/4bVRVEI
Merkle Hreflang testing tool → https://goo.gle/3WaWbKj
Hreflang Builder → https://goo.gle/4cW8fGi
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast
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In this episode, Zoe Clifford from the rendering team joins Martin and John from Search Relations to talk about how Google Search deals with JavaScript sites, how rendering works and what the mysterious "iteratorect" was. They also discuss what's the DOM, if all pages get rendered, how long it takes and what website owners should look out for when building JavaScript-driven websites.
Resources:
Episode transcript → https://goo.gle/sotr077-transcript
JavaScript SEO basics → https://goo.gle/3W0XnjB
Fixing search-related JavaScript issues → https://goo.gle/3S2bMdY
Google I/O 2019 presentation → https://goo.gle/4bCdZ6M
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast
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In this episode of SOTR, Lizzi and John sit down with Elizabeth Tucker to go behind the scenes of Search Quality product management. Listen along as they discuss using data science to measure quality and make improvements, how search behavior is changing over time, and how to think about E-E-A-T and the Search Quality Rater Guidelines.
Resources:
Episode transcript → https://goo.gle/sotr076-transcript
BERT paper → https://goo.gle/3XroKpe
E-E-A-T for site owners → https://goo.gle/4c5E0fQ
Search Quality Rater Guidelines → https://goo.gle/3z07OvN
Improving Search with Rigorous Testing → https://goo.gle/45x7OQ0
Day in a life of a Search Quality Product Manager → https://goo.gle/3z087GX
Meet Data Scientists at Google → https://goo.gle/3xzZ67c
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast
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How does Google address incidents that affect Search results, like indexing problems or crawling issues? Join John, Lizzi, and Gary in this episode of Search off the Record as the team discusses internal processes Google uses to detect, investigate, and communicate these incidents to users and website owners.
Resources:
Episode transcript → https://goo.gle/sotr075-transcript
Google Search Status Dashboard → https://goo.gle/3Vcs9pi
Lifecycle of an issue → https://goo.gle/3KsgjCe
SRE Playbook's chapter on troubleshooting → https://goo.gle/3V9NPCj
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast
Speaker: John Mueller, Lizzi Sassman, Gary Illyes
Products Mentioned: Search Console - General
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In this episode of Search off the Record, John and Lizzi invite Michael Chidzey and “Jo” Juliana Turnbull to talk all things SEO Office Hours. Listen along as they discuss why they picked this format, whether community building has an impact on SEO, and how you can get involved in this growing community of SEO practitioners.
Resources:
Episode transcript → https://goo.gle/sotr074-transcript
Join the next Good Signals SEO Office Hours → https://goo.gle/4avilfM
Good Signals SEO Office Hours announcements on LinkedIn → https://goo.gle/450vo7F
Jo Juliana Turnbull on LinkedIn → https://goo.gle/4bISYbP
Jo Juliana Turnbull on X → https://goo.gle/44V8xKF
Mike Chidzey on LinkedIn → https://goo.gle/4dSJg7Q
Submit a question for Google SEO Office hours → https://goo.gle/3K93A7A
Watch more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Central Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast
Speaker: John Mueller, Lizzi Sassman, Michael Chidzey, Juliana Turnbull
Products Mentioned: Search Console - General
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What's the best way to handle outdated content? Does old content affect SEO? In this episode of Search Off the Record, Lizzi Sassman and John Mueller discuss the importance of addressing old content and updating it to continue being useful to users today. Listen along as Lizzi and John discuss content decay’s effect on Google Search results and practical steps to tackle it.
Resources:
Episode transcript → https://goo.gle/sotr073-transcript
Crypto redirects → https://goo.gle/4dq7Ywe
Outdated blog post on traffic drops → https://goo.gle/3y8UNQd
Mobile-Testing Tool blog post → https://goo.gle/4bsCJ1Q
Structured Data Tool landing page → https://goo.gle/4bvZ8Lw
Watch more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Central Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
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In this episode of Search Off the Record, Gary Illyes, Lizzi Sassman, and John Mueller put Large Language Models (LLMs) to the test and compete to create the best social post using generative AI. Listen along as they weigh the pros and cons, assess how accurate the posts are, stumble on some owl facts, and see how Google’s own GenAI tool, Gemini, can be used as a creativity tool.
Resources:
Episode transcript → https://goo.gle/sotr072-transcript
SEO Starter Guide → https://goo.gle/42alrmy
rel=prev/next isn't a signal → https://goo.gle/4aIWz8F
Managing Multi-Regional Sites → https://goo.gle/3J3u5e9
Bubble chart analysis → https://goo.gle/49q9VW8
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast
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