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If you're struggling to attract and convert clients, your branding might be the problem. The truth is, if your key business graphics aren’t clear, consistent, and strategic, you could be leaking clients without even realising it.
I’m sharing the 3 essential graphic types that will make your brand instantly recognisable, increase engagement, and convert more followers into clients. Stick around until the end, because I’ll reveal the most overlooked graphic that could be costing you sales!
WATCH, READ & CONNECT
Watch on YouTube: https://youtu.be/pPf3Gt6fcdU
Read on the Blog: https://whitedeer.com.au/ep205/
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
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Ever felt like your life is a series of unchangeable patterns? Or believed that who you are is set in stone? Thankfully... this may not be as true as we get stuck thinking. In this episode, I chat with the incredible Erika Cramer, a Mindset Coach, to chat about what it really takes to become magnetic and create the reality you dream of, without getting stuck in your own way.
You don't want to miss this one, especially if you think you’re not "confident enough" or "magnetic enough." Erika shares her journey of unraveling beliefs that no longer served her and stepping into a future self that's bold and unshakably magnetic. take this as your a permission slip to start designing your own life!
We explore how you can cultivate confidence and magnetism, shifting away from chasing approval and towards attracting opportunities. And my favourite bit (to my surprise): creating your alter-she-go and stepping into that powerful version of yourself now, not later.
We ask the big questions: What energy are you bringing into a room? Are you attracting or repelling what you desire?
This is just a SMALL peek into Erika's new book, "Becoming Magnetic," which is brimming with practical steps to become the powerful version of yourself you’ve always dreamed of. Plus, if you're itching for more support, she talks about her transformative program, Next Level Your Life.
About Erika
Erika Cramer, known as The Queen of Confidence, is a globally recognised confidence and mindset coach, TEDx speaker and bestselling author. From overcoming a life marked by trauma, foster care and early widowhood, Erika has dedicated her career to empowering women worldwide to step into their confidence and take ownership of their lives. As the award-winning host of The Confidence Chronicles podcast, which has amassed millions of downloads, Erika continues to inspire and guide women to break through limitations and embrace their full potential. Her no-nonsense, compassionate coaching approach equips women with the tools and mindset to stand tall in their authenticity, become magnetic in all areas of life, and lead with confidence. In addition to her coaching, Erika is pursuing a degree in psychotherapy, expanding her expertise to better serve her global audience of confident women ready to make their mark.
PURCHASE BECOMING MAGNETIC BOOK:
Live in AUD now! Drops May 14th 2025 USA pre-order now.
https://thequeenofconfidence.com/becomingmagneticbook/
WORK WITH ERIKA:
Join her live coaching program “Next Level Your Life” and receive a special launch offer
https://thequeenofconfidence.com/levelupyourlife/
The Confidence Chronicles Podcast: https://thequeenofconfidence.com/podcasts/
Instagram: https://www.instagram.com/thequeenofconfidence
WATCH, READ & CONNECT
Watch on YouTube: https://youtu.be/rf9PzE5aSCY
Read on the Blog: https://whitedeer.com.au/ep204/
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
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Ever feel like you're drowning in a sea of fonts and colours on Canva? Trust me, I get it – designing for your biz can turn into a circus if you're not careful. 🎪 That's why in this episode, we're diving into how a minimalist mindset can transform your design chaos into strategic simplicity!
I’m sharing five things to cut back on and five things to focus more time on to make your DIY designs not only easier on the eyes but quicker to create (and actually help to GROW your business)! From streamlining your Insta game to embracing the magic of white space, it’s all about getting that big bang for your buck in both time and impact.
🔥 Want branding to feel easier AND more effective? Join my free masterclass: ‘Design Tools to Get to $100k+ Online in 2025.’
Inside, I’ll walk you through:
✅ The templates you need to save time.
✅ How to create high-converting graphics that grow your business.
✅ Smart design hacks to eliminate overwhelm.
Save your seat: www.whitedeer.com.au/designmasterclass
WATCH, READ & CONNECT
Watch on YouTube: https://youtu.be/69VJEWP9oOw
Read on the Blog: https://whitedeer.com.au/ep203/
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
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Feel like Canva is stealing your work hours? You’re not alone. But designing your graphics doesn’t have to be an endless time-suck. In this episode, I’m breaking down three simple Canva hacks to help you create better designs, faster.
We’re talking:
• A Brand Kit setup that means no more hunting for fonts and colors every time you start a design.
• Strategic folders so you can actually find what you’ve already made.
• How to keep your designs consistent without second-guessing everything.
And if you’re on Canva Free? I’ve got a sneaky little workaround to make your life easier.
Because honestly, your time is better spent growing your business (or, let’s be real, doing literally anything else) than getting stuck in Canva.
PS. If you want even more time-saving tricks and templates that actually work, grab my free masterclass. It’s got everything you need to make your graphics work for you—without the Canva overwhelm. Join here: www.whitedeer.com.au/designmasterclass
Watch on YouTube: https://youtu.be/svoBfDbzqIg
Read on the Blog: https://whitedeer.com.au/ep202/
Try Canva Pro: https://partner.canva.com/whitedeer
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
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Let’s be real—word-of-mouth is great… until it’s not. Ever had that moment of panic wondering, “Where is my next client actually coming from?!” 😬 If you’ve been riding the referral train but know you need a more predictable way to grow, this episode is for you!
Today, I’m joined by my biz bestie Hazal Ozturk from Hey Hazal, and we’re unpacking the marketing shifts that help you stop waiting on word-of-mouth and start attracting dream clients consistently. No more crossing your fingers and hoping someone remembers to recommend you—this is about setting up a system that actually works.
What We Cover in This Episode:
Why relying on referrals alone keeps your business stuckThe biggest marketing mistakes keeping you in the hustle trapHow to create a marketing plan that actually fits YOUR business (without feeling overwhelming)Messaging tweaks that make your dream clients say “Omg, I need this!”Why done is better than perfect when it comes to showing up online
This chat is part one of our two-part series! Be sure to catch part two over on Hazal’s Self-Makers podcast, where we flip the script and dive into branding beyond word-of-mouth. Because marketing without a solid brand? That’s like a cake without frosting… and we don’t do dry cake around here.
PS. If you want to get serious about scaling your business without relying on referrals, Hazal has an upcoming masterclass that’s a must-attend. She’s breaking down exactly how to build a sustainable marketing system that leads to $20K+ months—without the constant hustle. Join here: https://heyhazal.com/marketing-pipeline-for-predictable-20k-months-masterclass
THEN, join me for my free masterclass: Design Tools to Get to $100k+ Online in 2025. The Masterclass to Create High-Converting Canva Graphics in Less Time—Minus the Overwhelm. FREE SPOT: https://www.diydesignmybiz.com/designmasterclass
WATCH, READ & CONNECT
Watch on YouTube: https://youtu.be/0k-vSWciV-g
Read on the Blog: https://whitedeer.com.au/ep201/
About Hazal:
Hazal is a corporate marketer of 10 years turned marketing and business coach for ambitious entrepreneurs looking to scale to multi 6-figures and beyond using her Self, Strategy, Systems framework.
She founded her coaching company, Hey Hazal which has helped her clients book out their business, have their highest cash months and years, leave their 9-5 and most importantly, create an thriving, easeful and authentic online business. She is also the creator and host of the top charting podcast, The Self-Makers Podcast.
FIND HAZAL:
Free Masterclass - Your Marketing Pipeline For Predictable $20k Months: https://heyhazal.com/marketing-pipeline-for-predictable-20k-months-masterclass
Instagram: https://www.instagram.com/hey.hazal/
Website: https://heyhazal.com/
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
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Cue the confetti because we’ve hit 200 episodes of Seriously in Business! From launching as Design Hacks for DIYers to evolving into Seriously in Business, this podcast has been an incredible journey. Today, I’m celebrating with some of the most inspiring women in business—who have shaped my journey and are now here to support yours.
This special episode, I’m joined by Ellie Swift, Erika Cramer, Sarah Greener, Cat Dunn, and Julie Parker as they dive into:
✔️ Biggest business challenges—from navigating motherhood to overcoming health setbacks
✔️ Branding breakthroughs—decisions that doubled their business success
✔️ Avoiding shiny object syndrome—how to stay focused and create lasting impact
✔️ Scaling with purpose—using branding and strategy to stand out and grow
This episode is packed with real stories, and practical tips to help you elevate your brand, refine your strategy, and build a business that truly works for you.
ABOUT OUR INCREDIBLE GUESTS:
JULIE PARKER
Founder of The Beautiful You Coaching Academy, Julie is a mentor, counsellor, and breathwork facilitator with over two decades of experience. She has trained thousands of life coaches, authored award-winning books, and spoken for brands like Apple and Telstra.
Website: www.juliesuzanneparker.com
Instagram: www.instagram.com/julesyparker
Beautiful You Coaching Academy: www.beautifulyoucoachingacademy.com
ERIKA CRAMER
Known as The Queen of Confidence, Erika is a TEDx speaker, bestselling author, and host of The Confidence Chronicles podcast with millions of downloads. She empowers women to step into confidence and own their lives.
Grab her book: https://thequeenofconfidence.com/becomingmagneticbook/
Instagram: https://www.instagram.com/thequeenofconfidence
CAT DUNN
Award-winning Online Business Manager (OBM), Cat helps coaches and creatives streamline and scale. She also mentors Virtual Assistants stepping into OBM roles and leads The OBM Motley Crew community.
Instagram - https://www.instagram.com/catlouisedunn
Website - https://catlouisedunn.com
Upcoming Event: Life After I Left Melbourne - Feb 2025 - https://www.eventbrite.com.au/e/life-after-i-left-tickets-1100255667319
ELLIE SWIFT
7-figure Business Coach & Mastermind Mentor, Ellie helps coaches, creatives, and consultants scale with ease. Featured in Success Magazine, Thrive Global, and more, she’s built a thriving business with her Scalable Freedom Method®️
Website: https://www.ellieswift.com/
Podcast: http://ellieswift.com/podcast/
Instagram: https://instagram.com/elliehswift
SARAH GREENER
Sarah coaches women and mums to build sustainable, burnout-free businesses. With experience running multiple businesses while balancing family life, she now teaches others how to reframe, systemize, and scale their success.
Instagram: https://www.instagram.com/sarahgreenercoach/
Website: https://themoxiemovement.com/
------------------------------------------------------------------------------------------------------------------------------WATCH, READ & CONNECT
Watch on YouTube: www.youtube.com/@jacquinaunton
Read the Blog: https://whitedeer.com.au/ep200
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
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Your graphics aren't just pretty pictures; they're the MVPs of your sales team! In this episode of Seriously In Business, I'm breaking down 3 game-changing design strategies to make your Instagram posts profitable. Trust me, you don't wanna miss out—otherwise, you'll be stuck spinning your wheels while others are racing ahead.
In this episode, we're diving into:
Making Your Designs Easy to Consume: Discover how easy-to-read, strategic designs can captivate your audience and turn them into customers. (Carousels may just become your new best friend!
Carousel Conversion Formula: Learn my proven formula for Instagram carousels that guides your audience from curiosity to conversion. Yep, it's that organized!
The Power of Shareable Content: Want your posts to reach more eyeballs? Make them shareable! I'll share tips on how to do this effectively.
Plus, stick around till the end to find out how you can get live access and support from me on your Instagram posts. If you're tired of your brand looking chaotic and craving some strategic, professional magic, this episode is your golden ticket.
Let's make your brand not just look good, but work good. Tune in now!
Tutorial on adding links on Instagram: https://www.youtube.com/watch?v=KIf1lLOuM_U
Want to try ManyChat to automate your IG comments to easily share links? https://manychat.partnerlinks.io/1n4c2tt4t99a
Watch on YouTube: https://youtu.be/gX5CGCPF43g
Read on the Blog: https://whitedeer.com.au/ep199/
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
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In this episode, I'm diving into some foolproof design hacks and tricks to ensure your Instagram posts not only grab attention but also inspire action. And guess what? Stick around till the end to hear all about my best-performing content from 2024. Trust me, you won't want to miss it.
We're continuing our bold branding series for 2025, and I've got some golden nuggets for you! Bold branding doesn’t mean bright colours; it means strategic design that stands out in a crowded space. And now, in part 2, I'm focusing on two essential elements your designs need: simplicity and ease.
I'll share why overdesigning your posts is a no-go and how a little bit of texture or a gradient can go a long way. Plus, I'll introduce you to the concept of hierarchy, a powerful tool to make your designs both simple and captivating.
Think large text grabbing attention and a clean, readable format that doesn’t overwhelm your audience. And oh, the importance of good contrast to ensure everyone, no matter the screen settings, can easily read your posts.
Watch on YouTube: https://youtu.be/bMRHBRUTNy8
Read on the Blog: https://whitedeer.com.au/ep198/
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
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Branding in 2025 is going to look different—and if you're not ready, you're going to be left behind. Do you want your brand to get noticed, loved, and ultimately create more income for your business? Of course, you do! In this episode, you'll learn what you need to start doing today to boldly stand out in 2025.
Join me, as we dive into the first of a three-part series on creating a bold brand. Learn to infuse consistency, uniqueness, and a whole lot of YOU into your brand.
Plus, stick around till the end for the four crucial questions to ask yourself if you want your audience to feel like you just get them and they can't help but work with you.
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
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Okay this one is the most uncut and raw podcast I've recorded in years. Not even an intro or outro..not even uploaded to Youtube!
In this special bonus episode, I'm sitting down, friend-to-friend on what 2024 really looked like... and what my plans are for 2025.2024 was BIG... I had a baby, moved house, spent $36k+ on coaching, brought on 5 new team members, launched a program and had my biggest revenue you year to date... Yep, it’s been BUSY.
But beyond the hustle, I’m reflecting on balancing my roles as a mum and entrepreneur, and sharing my goals for creating better work-life boundaries in 2025. I’m talking about everything from the joys of batch content creation to setting aside Tuesdays just for work, and our journey with more flexible scheduling for my daughter’s kinder and baby naps.
This episode is all about being intentional—my word of the year—and how I plan to focus on quality over quantity, serving my clients, and spending more precious moments with my family. So grab your favourite drink, cozy up, and let's chat about making 2025 a year of balance, growth, and gratitude.
Oh, and I'd love to hear from you! Connect with me over on Instagram (@whitedeergd) and share your word of the year with me.
Tune in now for a heartfelt recap and some savvy business insights!
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
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Ever feel like you're out of your depth or not good enough, even when you're totally killing it? Imposter Syndrome, anyone? Christine and I are diving deep into those icky feelings of self-doubt that creep up just when we're about to level up.
In this episode, Christine Corcoran shares her journey of challenging herself, why stepping out of your comfort zone is absolutely crucial (hello, personal growth!) and how to use those nervous, anxious moments as tools to become even stronger.
You’ll hear about real moments of anxiety and triumph, and tips on using imposter syndrome as a strength—think of it as your new superpower! Plus, Christine’s got some golden nuggets on celebrating small wins to boost your self-belief.
By the end of the episode, you'll see that experiencing imposter syndrome isn’t a setback—it’s a sign you’re pushing boundaries and growing. So, tune in and let’s turn those fear-based thoughts into rocket fuel for your next big leap!
CONNECT WITH CHRISTINE:
Website
Instagram
Facebook
The Next Level Life with Christine Corcoran - Spotify
Work with Christine
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
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Ever wonder what truly makes a million-dollar brand stand out? What elevates then and sets them apart from the rest?
In this episode, we dive deep into the top design trends going into 2025 that will make your business look as shiny as a million bucks, helping you attract premium clients.
This is the 4th and final part of our series on million-dollar brands. So far, we've busted myths, discussed common traits, and even gotten into equipping your team to create stellar branding. Watch the whole series here: https://www.youtube.com/playlist?list=PLlkZ8zWZqkWYKkoFp6jzCX4LXx0h-THKE
Today, though—we're getting super nitty-gritty with examples galore! We chat about everything from trendy minimalist designs to how to get your fonts all clean, crisp, and contrasty. Plus, ever thought about using emojis to add a touch of personality to your brand? Yup, that's in here too.
Watch on Youtube/view examples on my blog here: www.whitedeer.com.au/podcast/ep194
Plus, see all of my examples and the credit they deserve on Pinterest here: https://au.pinterest.com/jacquinaunton/million-dollar-brand-trends/
PS. Elevate your brand beyond the trends with my help inside The Co+Creation Design Club. APPLY NOW: https://whitedeer.com.au/designclub
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
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Struggling to decide between live launches and evergreen strategies? You’re not alone, and this episode is your shortcut to clarity!
I’m joined by sales page expert Robyn Birkin, and together we cut through the noise about what really works. From the adrenaline of live launches (like my Black Friday sale that pulled in a third of my yearly sales!) to the finesse required for evergreen funnels, we cover the pros, the cons, and the secrets to success.
Robyn dishes out her best tips for high-converting sales pages—think perfect button placement, minimizing distractions, and creating “internal urgency” that seals the deal. Plus, she opens up about how she pivoted her business to prioritize balance and sustainable revenue.
This chat is packed with actionable takeaways and some laughs along the way. Whether you're rethinking your launch strategy or sprucing up your sales page, you’ll leave with plenty of ideas to put into play.
Oh, and Robyn even spills about her own podcast Signature Online Course Secrets and how she juggles business and family life. Tune in—it’s a good one! 🎧
ABOUT ROBYN:
Robyn Birkin the go-to consultant for women who believe it's possible to earn more, while doing less.
Her superpower? Helping women in business create, launch and grow strategic, sophisticated and highly valuable signature programs that allow them to create online businesses that provide both peace and profit.
CONNECT WITH ROBYN:
Website
Instagram
Signature Online Course Secrets Podcast - Spotify | Apple Podcasts
Download the 16 Hour CEO Guide
Work with Robyn
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
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Ever had that moment where you delegate design tasks to your team and end up with something that looks like it was created with finger paint? As busy business owners, we can't do everything ourselves, but we also can't let bad graphics drag our brand down!
Imagine having a team that could create stunning visuals that elevate your brand, attract your ideal clients, and actually save you time. Sounds dreamy, right? Well, in this episode, I'm sharing all the secrets to making that dream a reality.
We're diving into:
1. Creating Clear Brand Guidelines
Ensure your team knows exactly what colours and fonts to use, helping them maintain brand consistency with ease.
2. Setting Purpose and Intentions
Why is understanding where a design fits into your marketing strategy crucial? I break it all down.
3. Mastering the Art of Feedback
How to give kind and clear feedback that actually makes improvements now and in future designs.
4. Creating a Set of Handy Templates
Templates can be a game-changer for streamlining design tasks.
5. Understanding Design Principles
Learn why you and your team need to grasp basic design principles for professional-looking graphics.
Whether you have a team or you're flying solo for now, these tips are going to revolutionise how you approach your branding. Plus, I've got some juicy insights into my Co+Creation Design Club where I can do all the heavy lifting for you and your team.
Apply to join us in The Co+Creation Design Club now! https://whitedeer.com.au/designclub
Ready to step up your branding game and save some serious time? Hit play and let's jump in! 🎉
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
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Ever feel like you're pouring your heart into Instagram but not getting those dreamy results?
In this episode, I chat with the fabulous Charlyn Ooi all about leveling up your marketing game by not just focusing on Instagram, but also building a solid email list.
Imagine finally being able to convert those double-tappers and comment-dropper followers into loyal clients and customers! 🙌 We dive into nifty strategies like using strategic lead magnets that solve specific problems (hello, instant value!) and using automated tools like ManyChat to make your life oh-so-easy (and create quicker conversions). Charlyn also shares her golden tips on adding personal touches and keeping engagement ongoing, even if you're a busy bee.
In this episode, we discuss:
The magic of lead magnets and how they can transform your followers into email subscribersAutomating your initial responses and staying engaging with tools like ManyChatPersonalising your communication to stand out in the crowded online marketplaceStrategic tips for sharing and updating your lead magnets to maximise their reachThe balance between giving value and leaving your audience wanting more (trust me, it’s a fine art!)Charlyn, a seasoned business coach for dietitians and nutritionists, drops so many gems, and I can't wait for you to hear them! Whether you're just starting out or looking to refine your existing strategies, this episode is packed with actionable insights and a whole lot of personality.
TRY MANYCHAT HERE (affiliate link): https://manychat.partnerlinks.io/1n4c2tt4t99a
ABOUT CHARLYN:
Charlyn Ooi is a Dietitian turned Business & Marketing Coach who specializes in helping Dietitians & Nutritionists build profitable online practices. She started her dietitian private practice in Perth with a vision to help thousands of people with gut issues, and in just two years, she achieved this goal, growing her online practice to multiple six figures, serving clients worldwide through her hybrid program model.
With a thriving Instagram community of over 80k followers, Charlyn now mentors other health professionals to start, grow and scale their freedom-filled online practice. She has guided over 750 practitioners in packaging their expertise online, empowering them to work smarter, create a bigger impact, and scale their business beyond hourly rates.
Outside of work, Charlyn is an avid traveler, wife, and mummy to her 8-year-old girl. Recently, she moved to Malaysia after calling Perth home for 20 years. And like many dietitians, she's a foodie at heart.
CONNECT WITH CHARLYN:
Website: www.charlynooi.com
Facebook: @charlynooi
Instagram (Coaching): @charlynooi
Instagram (VA Agency): @virtualassistants.co
Podcast: The Nutrition Business Show
FREE RESOURCES & TRAINING
👉 50 Instagram Reel Ideas
👉 Free Training: 5 Steps to $5k Months
👉 Sign Clients Fast Guide
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
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Ever wonder what it really takes to build a million-dollar brand? Or maybe you’re curious about why some brands just seem to have that “it” factor that makes them impossible to ignore. Well, you're in the right place!
In this episode, we're diving into the magic behind million dollar brands and what five (plus one bonus) traits they all have in common.
I’ve got insights, tips, and a bit of controversy to spice things up. If you're ready to take your brand to the next level, stick around because I've got the secrets you need to hear. Trust me, you don’t want to miss this!
FREE 10-MINUTE IG MAKEOVER//
Got 10 minutes? Perfect—because that’s all you need to give your IG feed a premium-level makeover! I want to give you a free guide to walk you through three insider tweaks to creating a feed that feels authentic yet polished, weaving in your brand effortlessly, and boosting your posts with pro design tricks. Head to www.whitedeer.com.au/IGmakeover and grab the '10-Minute IG Makeover Free ‘guide—let’s turn your feed into a sales machine!
Want to work with me in The Co+Creation Design Club and stop wasting you and your teams time on graphics that slow your business down? Our next intake starts soon!! https://whitedeer.com.au/designclub
Watch or view example images: https://whitedeer.com.au/common-million/
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
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In today’s world where personal connections and trust are everything, Suz Chadwick and I are exploring why personal branding trumps traditional funnels and can be a game-changer for your business.
We'll chat about everything from establishing trust with your audience to integrating authenticity into your brand. Suz shares her framework: "magnetic magic," which includes creating an aspirational desire and building connections where clients feel there's no better option than you.
You’ll learn why sharing your journey—challenges and all—matters, and how it can foster deeper emotional connections with your audience.
Suz breaks down the importance of energy in personal branding and how to build your "brand house" brick by brick. Whether you’re a fashion label or a coach, Suz’s insights are a treasure trove for anyone looking to add that extra sparkle to their brand.
Get ready to revamp your personal brand game with practical advice, inspiring stories, and a whole lotta good vibes!
ABOUT SUZ CHADWICK:
Suz is a personal brand & business coaching working with (mostly) women to help them build powerful personal brands, get out of their own way and show up to magnetise the clients & opportunities they want.
CONNECT WITH SUZ:
www.instagram.com/suzchadwick
www.tiktok.com/suzchadwick
www.suzchadwick.com
https://www.linkedin.com/in/suzannechadwick/
Free workshop - From Unknown to In Demand: www.suzchadwick.com/indemand
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Ever feel like your brand is just a few tweaks away from *truly* dazzling your audience? Maybe you're juggling the chaos of scaling from a cozy five figures to those ambitious six figures and beyond, and wondering if the secret lies in sophisticated custom designs. Well, let's debunk that myth together.
In this episode, let's chat about why relentless redesign isn’t the key to a million-dollar brand. Successful branding isn’t about looking fancy but staying consistent and true to your brand style.
Plus, we'll highlight real-world examples from savvy entrepreneurs who are making waves with their consistent and effortless branding strategies (that don't always use the "classic" 1 million dollar vibe branding).
You’ll learn why less is more and how to curate a premium image without falling into the trap of ever-changing design trends. I’ll also share some real talk on why outsourcing everything might actually slow your growth and how in-house skills can be your best ally.
VIEW EXAMPLES ON BLOG HERE: https://whitedeer.com.au/build-your-million-dollar-brand/
Plus, stay tuned for exciting future episodes where we’ll uncover more secrets of top-tier brands and the art of premium branding.
Want to work with me in The Co+Creation Design Club and stop wasting you and your teams time on graphics that slow your business down? Our next intake starts soon!! https://whitedeer.com.au/designclub
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
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Feel like you're drowning in the sea of social media content creation? Trust me, I've been there! In this episode, I teamed up with the incredible Trena Little to help you discover why YouTube might just be the lifeboat your business needs—even if you already feel swamped with other platforms.
Trena and I dive deep into why YouTube is a game-changer for business owners. It’s not just another platform to juggle; it’s a powerhouse for long-term growth and engagement. While Instagram posts fade into the background, your YouTube content will keep working for you, generating views and conversions long after they've been posted.
Worried about finding the time? We get it. Trena discusses how focusing on solving specific problems can turn casual viewers into dedicated customers and even land high-ticket deals.
If you’re ready to boost your biz with YouTube—grab a cup of coffee, get comfy, and join us for this fun and insightful chat! Trena also shares a game plan template for getting your YouTube strategy off the ground, available at trinalittle.com/videoplan
ABOUT TRENA:
As a YouTube strategist, Trena, who has a Master’s Degree in Business, has been helping online business owners develop YouTube strategies for over 8 years. Building YouTube strategies allows her clients to scale their business, by driving more leads with evergreen videos and not needing to create daily social content that expires within 24 hours after posting! Being a busy business owner herself, she understands the importance of making video simple and effortless but effective and lasting. Her Youtube videos are her sales team and they do the heavy lifting for free, they are working for her 24 hours a day 7 days a week! Trena has over 54,000 subscribers and over 4 million views.
Video Gameplan: trenalittle.com/videoplan
Youtube: https://www.youtube.com/@TrenaLittle
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
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Ever wondered why nailing your brand can sometimes feel like cracking a secret code?
Well, you're in luck because this episode is packed with the expert insights you need to transform your brand from ‘meh’ to marvellous!
Join Hazal and Jacqui for a LIVE recording of The Seriously in Business Podcast!
Get your brand, business and design questions answered! We cover everything from Instagram aesthetic, worst business investments, email open rates, brand mistakes and more!
Connect with Hazal: https://heyhazal.com/
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
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