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This episode explores the importance of storytelling in the health and wellness industry. Storytelling can be a powerful tool for differentiating your brand, building relationships, and driving conversions. The episode discusses the benefits of storytelling, including creating a human connection, building trust, and inspiring action.
Key takeaways include:
The power of storytelling to differentiate your brand and connect with clients on a deeper level. The importance of sharing personal stories, client success stories, and educational content. The difference between testimonials and case studies in Australia. The best places to use storytelling, such as social media, websites, and presentations.By incorporating storytelling into your marketing strategy, you can create a more memorable and impactful brand that resonates with your target audience.
Apply to join our SDS Academy here: https://simplifieddigitalsolutions.com/
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This episode addresses the critical issue of burnout in the allied health profession. We discuss the causes of burnout, strategies for preventing it, and the importance of creating a sustainable business. Key takeaways include setting boundaries, delegating tasks, prioritizing self-care, and implementing effective time management strategies.
Apply to join the Simplified Digital Solutions Academy today
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This episode delves into the importance of understanding the client journey in the allied health context. We discuss the different stages of the client journey, the benefits of client journey mapping, and how to create an effective client journey map. Key takeaways include the importance of providing a seamless customer experience, identifying pain points, and optimizing the client journey at each stage.
Join the SDS community. Apply here today
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In this episode, we explore the importance of building strong relationships in the allied health industry. We discuss the limitations of digital marketing and the power of networking and referrals.
Key takeaways include the benefits of networking, strategies for building relationships, and overcoming networking challenges.
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This episode focuses on the importance of specialisation in the competitive allied health market. We discuss how to identify your niche, understand your target audience, and build a strong brand identity.
Key takeaways include the benefits of niche marketing, strategies for finding your niche, and overcoming challenges associated with specialisation.
Get access to our online marketing courses: www.simplifieddigitalsolutions.com/courses
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In this episode, we explore the dangers of relying on assumptions when running an allied health business. We emphasise the importance of conducting market research to make informed decisions and avoid costly mistakes.
Key takeaways include the types of market research, how to conduct effective research, and a real-world case study illustrating the benefits of data-driven decision-making.
Digital Marketing courses available here: www.simplifieddigitalsolutions.com/courses
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In this episode, we dive deep into the five crucial stages of the marketing funnel: awareness, interest, consideration, decision, and conversion. Learn how to effectively navigate each step to attract, engage, and convert potential clients into loyal customers. Discover practical tips and strategies to build a robust client base and achieve sustainable business growth.
Key Takeaways:
Understand the importance of the marketing funnel for client acquisition. Learn how to increase brand awareness and generate leads. Discover effective strategies to nurture potential clients and build trust. Master the art of converting leads into paying customers. Implement strategies to enhance customer satisfaction and loyalty. -
This podcast episode dives into using social media effectively for your business’s marketing strategy. Here are the key takeaways:
Focus on the right platform: Don't spread yourself thin by being on every platform. Identify where your ideal client spends their time online. Align with your goals: Consider what you want to achieve with social media (e.g., build a referral network, attract new clients). Tailor your content and platforms accordingly. Content is king: Share valuable and original content that resonates with your ideal client. Link back to your website: Include a clear call to action (CTA) in your social media posts, encouraging viewers to visit your website for more information, download resources, or book appointments. Link in bio: Make sure your website link is readily available in your bio on all platforms. Consider using a link tree to manage multiple links. Consistency is key: Regularly share valuable content to build relationships and capture leads. The bigger picture: Social media is one piece of your client attraction puzzle. It should integrate with your content roadmap, email marketing strategy, and sales funnel. -
This episode dives into how to optimize your website to attract more ideal clients to your healthcare practice. Learn free and paid strategies to increase website traffic and establish yourself as an authority.
Having a website is crucial, but it needs to be optimized for search engines and user experience. Utilise relevant keywords throughout your website content to improve search ranking. Establish a strong connection between your website and social media platforms. Get listed on local business directories to enhance online visibility organically. Content marketing (like podcasts!) is key to building authority and attracting potential clients. Consider paid advertising like PPC for targeted reach, but prioritize building a strong organic foundation first. Consistency is key! Regularly implement your website optimization strategies for long-term results.
Key Takeaways: -
This healthcare marketing podcast episode offers a 4-step framework to attract ideal clients: define your core, assess & analyze, craft an action plan, and enter the attraction phase. Learn how to develop your marketing strategy and hear about the Simplified Digital Solutions Academy for healthcare professionals.
Key Takeaways:
4-step client attraction framework for healthcare professionals. Learn to define your ideal client and develop a marketing strategy. Gain insights on attracting ideal clients through effective marketing. -
Navigating the healthcare industry is tough. Let's simplify your marketing. Join me as your host Ameeta as I share practical tips and strategies to grow your practice. Discover how to attract more clients, adapt to industry changes, and make the most of technology. We'll help you streamline your marketing efforts, build a strong online presence, and achieve long-term success.
Key Takeaways:
The healthcare industry has seen several changes recently, including fewer referrals, economic downturns, and increased competition. It's crucial to adapt your marketing strategy to these changes. Focus on client needs and preferences, such as offering in-person visits alongside telehealth options. Don't get overwhelmed by the constant tech advancements. Assess which tools truly benefit your practice. Develop a clear marketing strategy to avoid a scattergun approach. This includes understanding your target audience and exploring new referral networks. Building a strong strategy might take time, but it saves you time and effort in the long run. -
Dive into the latest podcast episode where Dr. Aalia Avelin shares her incredible journey from nursing to naturopathic medicine. Join the conversation as she unfolds her path to becoming a licensed naturopathic physician, the founder of Kundalini Mastery, and the force behind the Radiant Skin Method.
Key Takeaways:•From Witnessing Flaws to Finding Solutions: Dr. Avelin’s personal experience and training unveiled the limitations of traditional medicine, leading her to discover the transformative power of naturopathic medicine.
•Overcoming Fear and Embracing Alignment: Opening her own practice wasn’t without its challenges. However, trusting the signs and embracing a growth mindset allowed her to overcome fears and achieve success.
•Networking and Building Trust: Effective communication and building relationships within the community were crucial for spreading the word about her practice and attracting patients.
•Delegation and Empowering Your Team: Creating a strong team with the right values and skills enabled Dr. Avelin to delegate, take time off, and ensure the smooth operation of her practice.
•Clear Plan with Openness to Possibilities: Balancing a well-defined vision with adaptability to unforeseen opportunities and guidance is essential for navigating the journey towards your goals.
Ameeta Gangaram
FREE RESOURCE - www.holisticvision.com.au/resources
www.holisticvision.com.au/analysis
7 Questions to Clarify Who You Want To Work With Guide: www.holisticvision.com.au
The Confusion to Clarity Guide: https://www.holisticvision.com.au/clarityworkbook
Holistic Vision Instagram: www.instagram.com/holisticvisionconsultancy
Ameeta Gangaram on LinkedIn: https://www.linkedin.com/in/ameetagangaram/
Holistic Vision website: www.holisticivision.com.au
YouTube Channel: https://www.youtube.com/@holisitcvision
Strategy call: https://calendly.com/holisticvision/20-min-intro-call
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Rate, Review and Follow wherever you get your podcasts.
"I loved the Simple Marketing Solutions podcast" <---- if this sounds like you, I'd value a rating and review. This helps me inspire and help other business owners just like you to create a business that brings about positive change, whilst rewarding you with a fulfilled life.
For Apple Podcasts: Click here, scroll down, tap five (5) stars and select 'Write a Review'. I can't wait to hear one piece you found valuable from the episode!
For Spotify leave 5 stars here
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In this episode, Trina Lucas, a Medical Intuitive Assistant, psychic spiritual healer, and educator, shares her remarkable 26-year journey in the holistic health field. Through her unique approach, she catalyses transformations on all levels—biochemical, mental, emotional, and psychological.
Key takeaways:
•Embrace your unique gifts and passions. Trina emphasises the importance of authenticity and staying true to one’s unique gifts and passions. This allows practitioners to connect with their clients on a deeper level and provide more effective healing.
•Charge fair fees. Trina highlights the significance of charging fair fees for services. She explains that clients value and respect services more when an equitable exchange exists. Charging fair fees also allows practitioners to maintain a sustainable practice.
•Maintain a well-balanced life. Trina encourages practitioners to derive self-worth from within rather than solely from client outcomes. This helps prevent burnout and allows practitioners to continue providing their services with passion and authenticity.
Ameeta Gangaram
FREE RESOURCE - www.holisticvision.com.au/resources
www.holisticvision.com.au/analysis
7 Questions to Clarify Who You Want To Work With Guide: www.holisticvision.com.au
The Confusion to Clarity Guide: https://www.holisticvision.com.au/clarityworkbook
Holistic Vision Instagram: www.instagram.com/holisticvisionconsultancy
Ameeta Gangaram on LinkedIn: https://www.linkedin.com/in/ameetagangaram/
Holistic Vision website: www.holisticivision.com.au
YouTube Channel: https://www.youtube.com/@holisitcvision
Strategy call: https://calendly.com/holisticvision/20-min-intro-call
___________________________________________________________
Rate, Review and Follow wherever you get your podcasts.
"I loved the Simple Marketing Solutions podcast" <---- If this sounds like you, I'd value a rating and review. This helps me inspire and help other business owners just like you to create a business that brings about positive change, whilst rewarding you with a fulfilled life.
For Apple Podcasts: Click here, scroll down, tap five (5) stars and select 'Write a Review'. I can't wait to hear one piece you found valuable from the episode!
For Spotify leave 5 stars here
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In this episode, we chat with Cynthia, a marriage and family therapist with over 10 years of experience. She shares her insights on how to embrace motherhood in a way that is authentic and fulfilling, and how to redefine family dynamics to be more supportive of each individual.Key Takeaways:
•Cynthia’s expertise in maternal mental health and her mission to help moms find authenticity in motherhood.
•Insights into redefining family dynamics for the well-being of each individual within the family unit.
•A glimpse into Cynthia’s career evolution, from the serendipity of psychology classes to a licensed therapist with a private practice and group practices.
•Explore the profound concept of the interplay between the individual and the system, and how it goes beyond traditional mental health approaches, focusing on the impactful feedback loop in family dynamics.
Ameeta Gangaram
FREE RESOURCE - www.holisticvision.com.au/resources
www.holisticvision.com.au/analysis
7 Questions to Clarify Who You Want To Work With Guide: www.holisticvision.com.au
The Confusion to Clarity Guide: https://www.holisticvision.com.au/clarityworkbook
Holistic Vision Instagram: www.instagram.com/holisticvisionconsultancy
Ameeta Gangaram on LinkedIn: https://www.linkedin.com/in/ameetagangaram/
Holistic Vision website: www.holisticivision.com.au
YouTube Channel: https://www.youtube.com/@holisitcvision
Strategy call: https://calendly.com/holisticvision/20-min-intro-call
___________________________________________________________
Rate, Review and Follow wherever you get your podcasts.
"I loved the Simple Marketing Solutions podcast" <---- If this sounds like you, I'd value a rating and review. This helps me inspire and help other business owners just like you to create a business that brings about positive change, whilst rewarding you with a fulfilled life.
For Apple Podcasts: Click here, scroll down, tap five (5) stars and select 'Write a Review'. I can't wait to hear one piece you found valuable from the episode!
For Spotify leave 5 stars here
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Join Otto and Ameeta in this engaging episode as they dive into Otto’s journey as a chiropractor over the past 31 years. From his unexpected beginnings in Las Vegas to finding his passion at Palmer College of Chiropractic in Davenport, Iowa, Otto shares insights, challenges, and the importance of finding your tribe. Get ready for a conversation filled with laughter, wisdom, and valuable life lessons.
Key Takeaways:
1. Find Your Tribe: Surround yourself with like-minded individuals who share your passion and vision, providing essential support and collaboration.
2. Overcoming Challenges: Embrace resilience and recognise the value in your unique set of skills, turning challenges into opportunities for growth.
3. Passion Re-ignition: Rediscover your passion by reflecting on life events, and acknowledging how they shape your skills, purpose, and overall direction.
4. Wisdom of Failure: Learn from failures, allowing them to be valuable lessons that guide you toward future success.
5. Ego and Collaboration: Set aside your ego, seek help when needed, and collaborate with others to achieve your mission and vision.
Ameeta Gangaram
FREE RESOURCE - www.holisticvision.com.au/resources
www.holisticvision.com.au/analysis
7 Questions to Clarify Who You Want To Work With Guide: www.holisticvision.com.au
The Confusion to Clarity Guide: https://www.holisticvision.com.au/clarityworkbook
Holistic Vision Instagram: www.instagram.com/holisticvisionconsultancy
Ameeta Gangaram on LinkedIn: https://www.linkedin.com/in/ameetagangaram/
Holistic Vision website: www.holisticivision.com.au
YouTube Channel: https://www.youtube.com/@holisitcvision
Strategy call: https://calendly.com/holisticvision/20-min-intro-call
___________________________________________________________
Rate, Review and Follow wherever you get your podcasts.
"I loved the Simple Marketing Solutions podcast" <---- If this sounds like you, I'd value a rating and review. This helps me inspire and help other business owners just like you to create a business that brings about positive change, whilst rewarding you with a fulfilled life.
For Apple Podcasts: Click here, scroll down, tap five (5) stars and select 'Write a Review'. I can't wait to hear one piece you found valuable from the episode!
For Spotify leave 5 stars here
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In this insightful podcast episode, Ameeta welcomes Michelle Steiner, a para-educator living with invisible disabilities such as dyscalculia and limited hand dexterity. Michelle shares her experiences, shedding light on the daily challenges and triumphs of navigating life with unseen obstacles.
Key Takeaways
•Education and Awareness:Michelle emphasises the need for increased education and awareness about invisible disabilities.•Advocacy Through Writing:Michelle’s blog and articles reflect a commitment to breaking down misconceptions and fostering understanding.
•Supportive Environments:The Hidden Sunflower Program discussion highlights the importance of creating supportive environments for those with unseen challenges.•
Respect and Kindness:Michelle’s encounters stress the significance of treating everyone with respect and kindness, emphasising the impact of small gestures.
•Encouragement:The episode leaves listeners with a message of encouragement, emphasising that success may come unexpectedly, and strength lies in finding one’s unique way forward.
Ameeta Gangaram
FREE RESOURCE - www.holisticvision.com.au/resources
www.holisticvision.com.au/analysis
7 Questions to Clarify Who You Want To Work With Guide: www.holisticvision.com.au
The Confusion to Clarity Guide: https://www.holisticvision.com.au/clarityworkbook
Holistic Vision Instagram: www.instagram.com/holisticvisionconsultancy
Ameeta Gangaram on LinkedIn: https://www.linkedin.com/in/ameetagangaram/
Holistic Vision website: www.holisticivision.com.au
YouTube Channel: https://www.youtube.com/@holisitcvision
Strategy call: https://calendly.com/holisticvision/20-min-intro-call
___________________________________________________________
Rate, Review and Follow wherever you get your podcasts.
"I loved the Simple Marketing Solutions podcast" <---- if this sounds like you, I'd value a rating and review. This helps me inspire and help other business owners just like you to create a business that brings about positive change, whilst rewarding you with a fulfilled life.
For Apple Podcasts: Click here, scroll down, tap five (5) stars and select 'Write a Review'. I can't wait to hear one piece you found valuable from the episode!
For Spotify leave 5 stars here
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It's time to grasp a deeper understanding of the psychology of marketing. Understanding the human mind is just as crucial as knowing the ins and outs of your products or services.
Key Takeaways:
In the ever-changing world of marketing, understanding how people think is as important as knowing your product or service inside and out. This podcast digs into what makes people tick, revealing powerful principles like reciprocity, social proof, scarcity, and urgency. Learn how to connect with people on a real level through storytelling, build your street cred, and use cognitive dissonance to your advantage. Marketing psychology is the secret sauce to creating campaigns that hit home and drive business success. It’s not just about what you’re selling; it’s about how you sell it and the impact it has on your audience. So, dive in and take your marketing game to the next level!
Ameeta Gangaram
FREE RESOURCE - www.holisticvision.com.au/resources
www.holisticvision.com.au/analysis
7 Questions to Clarify Who You Want To Work With Guide: www.holisticvision.com.au
The Confusion to Clarity Guide: https://www.holisticvision.com.au/clarityworkbook
Holistic Vision Instagram: www.instagram.com/holisticvisionconsultancy
Ameeta Gangaram on LinkedIn: https://www.linkedin.com/in/ameetagangaram/
Holistic Vision website: www.holisticivision.com.au
YouTube Channel: https://www.youtube.com/@holisitcvision
Strategy call: https://calendly.com/holisticvision/20-min-intro-call
___________________________________________________________
Rate, Review and Follow wherever you get your podcasts.
"I loved the Simple Marketing Solutions podcast" <---- if this sounds like you, I'd value a rating and review. This helps me inspire and help other business owners just like you to create a business that brings about positive change, whilst rewarding you with a fulfilled life.
For Apple Podcasts: Click here, scroll down, tap five (5) stars and select 'Write a Review'. I can't wait to hear one piece you found valuable from the episode!
For Spotify leave 5 stars here
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In this episode of the Simple Marketing Solutions podcast, we delve into the world of Google Business Profile (GBP) optimisation, providing you with the ultimate guide to increasing visibility, ranking, and sales for your business.
Uncover the key benefits of having a well-optimised Google Business Profile, including increased visibility in relevant searches, enhanced credibility among potential customers, improved local SEO, and boosted customer engagement.
Key Takeaways:
Google Business Profile is a free tool that allows businesses to manage their online presence on Google Search and Maps. A well-optimized Google Business Profile can significantly boost your business's visibility, credibility, local SEO, and customer engagement. Ensure your Google Business Profile information is complete, accurate, and consistent with your branding across all platforms. Utilise high-quality photos and videos to showcase your business and capture attention. Encourage customer reviews and respond promptly to both positive and negative feedback. Maintain an active Google Business Profile profile by posting regular updates and engaging content.Ameeta Gangaram
FREE RESOURCE - www.holisticvision.com.au/resources
www.holisticvision.com.au/analysis
7 Questions to Clarify Who You Want To Work With Guide: www.holisticvision.com.au
The Confusion to Clarity Guide: https://www.holisticvision.com.au/clarityworkbook
Holistic Vision Instagram: www.instagram.com/holisticvisionconsultancy
Ameeta Gangaram on LinkedIn: https://www.linkedin.com/in/ameetagangaram/
Holistic Vision website: www.holisticivision.com.au
YouTube Channel: https://www.youtube.com/@holisitcvision
Strategy call: https://calendly.com/holisticvision/20-min-intro-call
___________________________________________________________
Rate, Review and Follow wherever you get your podcasts.
"I loved the Simple Marketing Solutions podcast" <---- if this sounds like you, I'd value a rating and review. This helps me inspire and help other business owners just like you to create a business that brings about positive change, whilst rewarding you with a fulfilled life.
For Apple Podcasts: Click here, scroll down, tap five (5) stars and select 'Write a Review'. I can't wait to hear one piece you found valuable from the episode!
For Spotify leave 5 stars here
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In this episode of the Simple Marketing Solutions podcast, we discuss the importance of choosing the right business name and how to do it. We cover five key considerations: relevance, scalability, uniqueness, availability, and memorability. We also provide some additional tips for choosing a business name, such as keeping it short and simple, avoiding acronyms and abbreviations, and making sure it is easy to pronounce and spell.
Five Key Considerations
Relevance: Your business name should be relevant to your industry and the products or services you offer. This will help customers understand what your business is about and what they can expect from you. Scalability: Choose a business name that can grow with your business. Avoid using specific keywords or phrases that could limit your business in the future. Uniqueness: Your business name should be unique and stand out from your competitors. This will help you create a strong brand identity and make it easier for customers to find you. Availability: Make sure your business name is available and can be trademarked. You can check the availability of the business name with ASIC.Memorability: Your business name should be easy to remember. This is especially important for businesses that rely on word-of-mouth marketing.
Additional Tips
Keep it short and simple. Avoid using acronyms and abbreviations. Make sure the name is easy to pronounce and spell. Avoid using offensive or controversial language. Consider your target audience. What kind of name would appeal to them?Choosing the right business name is an important decision, but it doesn’t have to be overwhelming. By following these tips, you can choose a name that will help you build a strong brand and grow your business.
Ameeta Gangaram
FREE RESOURCE - www.holisticvision.com.au/analysis
7 Questions to Clarify Who You Want To Work With Guide: www.holisticvision.com.au
The Confusion to Clarity Guide: https://www.holisticvision.com.au/clarityworkbook
Holistic Vision Instagram: www.instagram.com/holisticvisionconsultancy
Ameeta Gangaram on LinkedIn: https://www.linkedin.com/in/ameetagangaram/
Holistic Vision website: www.holisticivision.com.au
YouTube Channel: https://www.youtube.com/@holisitcvision
Strategy call: https://calendly.com/holisticvision/20-min-intro-call
___________________________________________________________
Rate, Review and Follow wherever you get your podcasts.
"I loved the Simple Marketing Solutions podcast" <---- if this sounds like you, I'd value a rating and review. This helps me inspire and help other business owners just like you to create a business that brings about positive change, whilst rewarding you with a fulfilled life.
For Apple Podcasts: Click here, scroll down, tap five (5) stars and select 'Write a Review'. I can't wait to hear one piece you found valuable from the episode!
For Spotify leave 5 stars here
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Ever find yourself repeating the same information to clients? Sharing the same research, concepts, and advice? It can be time-consuming right? There are a number of ways that you can save yourself from having to repeat this and be more efficient with your time.
Identifying Common Questions and ConcernsStart with identifying common questions and concerns. Make a list of the most common ones that your clients have. This will help you to develop educational materials and talking points that you can use to address these issues.
Creating ResourcesOnce you have a list of common questions and concerns, you can start to create resources to address them. This could include handouts, fact sheets, videos, infographics, or even a dedicated page on your website.
Using Visual AidsVisual aids can be a great way to explain complex concepts to clients. They can also help clients to remember the information better. So don’t be afraid to use diagrams, charts, and other visual aids in your client consults.
Using TechnologyTech can be a game-changer here. Use tools such as Canva, membership portals your email marketing service or a hidden page on your website to share these resources quickly and easily with your clients.
By following these tips, you can save time and be more efficient in your practice. This will allow you to spend more time on other important tasks, such as building relationships with your clients and helping them to achieve their goals.
Additional Tips• Be proactive. Don’t wait for clients to ask you questions. Anticipate their needs and provide them with information before they ask.• Use a team approach. If you have other professionals on your team, such as nurses or medical assistants, delegate tasks to them. This will free up your time to focus on more complex tasks.• It’s okay to repeat yourself sometimes. If a client does not seem to understand your instructions or if they have a lot of questions, it is better to repeat yourself than to risk the client making a mistake.
Ameeta Gangaram
FREE RESOURCE - www.holisticvision.com.au/analysis
7 Questions to Clarify Who You Want To Work With Guide: www.holisticvision.com.au
The Confusion to Clarity Guide: https://www.holisticvision.com.au/clarityworkbook
Holistic Vision Instagram: www.instagram.com/holisticvisionconsultancy
Ameeta Gangaram on LinkedIn: https://www.linkedin.com/in/ameetagangaram/
Holistic Vision website: www.holisticivision.com.au
YouTube Channel: https://www.youtube.com/@holisitcvision
Strategy call: https://calendly.com/holisticvision/20-min-intro-call
___________________________________________________________
Rate, Review and Follow wherever you get your podcasts.
"I loved the Simple Marketing Solutions podcast" <---- if this sounds like you, I'd value a rating and review. This helps me inspire and help other business owners just like you to create a business that brings about positive change, whilst rewarding you with a fulfilled life.
For Apple Podcasts: Click here, scroll down, tap five (5) stars and select 'Write a Review'. I can't wait to hear one piece you found valuable from the episode!
For Spotify leave 5 stars here
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