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How do you go from running a PR agency for 15 years to creating the world's best lip balm using a by-product from sheep's wool? Founder and CEO of Lanolips Kirsten Carriol sits down with Elle Ferguson to share how she grew up surrounded by the smell and feel of lanolin on her family sheep farm in South Australia and why she refused to take shortcuts to create an iconic skincare product adored by Gigi Hadid, Rosie Huntington-Whiteley and Kim Kardashian. *Spoiler alert* This episode contains stories of how the idea for the brand came to Kirsten in a taxi in Paris, how Lanolips was initially launched with quirky and kitsch branding and the importance of just diving in and taking a risk without over-thinking!
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When Film and MTV Director Georgie Greville and Beauty Editor and E-Style host Zanna Roberts Rassi met by chance at NYC creative hub Milk Studios, their lives and careers changed forever! Co-Founders of Milk Makeup Zanna and Georgie share with host Elle Ferguson how their incredible clean and multifunctional makeup brand was born out of the same studio that Kanye dropped an album and countless other incredible creatives made magic; and how they successfully presented their product deck to Sephora with no product to speak of! Spoiler alert* This episode contains stories about what it’s like to experience imposter syndrome in a room with Jen Atkin, Charlotte Tilbury and Anastasia, why tapping into what the world needs along with what you deeply care about will give energy and longevity to your idea, and why energy is everything!
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How do you go from being a professional dancer touring the world with the likes of Beyonce and dancing on The Great Gatsby, to becoming a highly sought-after Pilates instructor training incredible clients like Kaia Gerber? Elle Ferguson sits down with Co-Founder and Director of The Pilates Class, Jacqui Kingswell to find out how her love of movement started when she was just three years old and how the knowledge she gained through spending her life in the studio inspired her to create her business.*Spoiler alert* This episode contains stories about Jacqui teaching hip hop to Indigenous kids in remote communities across Australia, how she was quick to pivot her business and take her studio classes online when Covid hit, and how she learns from her career failures - no matter how big they seem at the time!
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With clients like Naomi Campbell, Cindy Crawford, Oprah, Madonna, Elle Macpherson and Kim Kardashian, it’s no surprise that Anastasia Soare is hailed as the iconic Eyebrow Queen! The CEO and Founder of Anastasia Beverly Hills shares with host Elle Ferguson how she worked 18 hour days as a beauty therapist in a new country before starting an eyebrow category that didn't exist in the beauty business, and why creating her signature products fulfilled her ambition to have a global presence for everyone to experience her brand. *Spoiler Alert* This episode contains stories of how Anastasia started from zero and got ahead of the trends from the beginning, even when no one believed eyebrows would be anything, how she developed her Golden Ratio eyebrow shaping method to accentuate each person's facial features and why she has her sights set on doing the Queen's eyebrows!
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How do you go from studying political science at Yale University to landing a job as assistant to Editor-in-Chief of Vogue, Anna Wintour? Rey Vakili was on track to becoming a lawyer but a chance encounter and a ‘say yes’ attitude led to her to living the Devil Wears Prada dream! She's now the Managing Director of LTK Australia, the largest influencer marketing platform in the world, that allows content creators to monetise their content through shoppable links, global collaborations and their LTK Shop. Host Elle Ferguson talks to Rey about how being an assistant let her see every aspect of the fashion industry and its influence on everything, why LTK are a pioneer in the creator economy and why any time you feel like you want to quit you should just work harder!
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How do you go from interning at fashion magazines to becoming Beyoncé's personal stylist? Emmy Award-Winning costume designer Zerina Akers shares with host Elle Ferguson how she went from working in retail fitting rooms to assisting in styling commercial shoots for Avon and Macy's, to landing Beyoncé as her first client! Zerina shares why she founded Black Owned Everything, a marketplace providing a space for Black designers to be recognised and why it’s so important to shine the light on emerging artists. *Spoiler alert* This episode contains stories about how Zerina came to style the iconic black topper hat look for Beyonce's ‘Formation’ video, the power of creating something to leave a lasting legacy as a symbol and not just an outfit, and how she had to prove herself when nobody knew who she was!
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How do you go from being a video editor to creating an iconic Byron Bay fashion label loved by global celebrities? Co-founder of Spell, Lizzy Abegg shares with host Elle Ferguson why she joined forces with her sister to create the brand, how her childhood of creativity paved the way to becoming a natural storyteller and why she was never interested in fashion! *Spoiler Alert* This episode contains stories of the brand starting out at local markets before using social media to create a straight-to-consumer product, why not knowing the rules meant they didn’t have to follow any, and the valuable lessons the brand learnt from public failure!
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How do you go from growing up in a small coastal town to creating fine jewellery that is worn and loved by Hailey Bieber, Gigi Hadid, Miley Cyrus and the Kardashian sisters? Founder and Creative Director of jewellery label BabyAnything Lucie Ferguson shares with her sister, host Elle Ferguson where her passion for crafting fine jewellery began and how she takes inspiration from their mum's creativity and the world around her. *Spoiler Alert* This episode contains stories of Lucie growing with her original market stall customers and why she creates pieces imbued with meaning and talismans for your life journey, how she channeled her immense grief into creating a thriving business, and why she hid in a storeroom when Alanis Morissette came into her store to meet her!
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Kendall Jenner, Bella Hadid, Heather Graham, J-Lo and Dua Lipa are just some of the celebs that have worn iconic brand Monday Swimwear. CEO & Co-founder Tash Oakley shares with host Elle Ferguson how she went from running a hugely successful blog with her best friend, to combining her love of fashion and celebrating women to create a bikini brand that’s taken the world by storm! *Spoiler Alert* This episode contains stories of why Tash believes in being both a pretty blonde in a swimsuit and a serious businesswoman building her portfolio with Monday Swimwear, The Pilates Class and Emma Pills jewellery, the importance of complete trust and respect in a business partnership with her best friend, and how she responded when a 60 Minutes host asked her salary!
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How do you go from being a 17-year-old high school student to co-founding a global cult make-up brand? Co-Founder of Nudestix, Taylor Frankel shares with host Elle Ferguson how the brand tapped into the needs of women craving easy-to-use products that don’t take hours to apply, and why sometimes you just need to take a leap of faith, listen to your mum and look at how real women are doing beauty! *Spoiler alert* This episode contains stories of how Taylor maintained confidence as the youngest person in a board room, why she believes in the concept of simplicity and less-is-more for both skin and the environment, and how a moment in Hilary Duff's bathroom led to a dream brand collaboration!
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Prada, Chanel, Louis Vuitton, Balenciaga and Christian Dior are just a few of the iconic brands that supermodel Miranda Kerr has represented, not to mention being Australia's first Victoria's Secret Angel! Host Elle Ferguson chats to Miranda about how she grew up modestly in a country town with a strong family value of 'health is wealth,' and why her passion for wellness led her to launch her clean skincare brand KORA Organics. *Spoiler Alert* This episode contains insights into how Miranda deals with imposter syndrome, why her grandparents influenced her love of crystals and all things wellness, and the importance of asking for help when you need it!
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Tezza Barton is an all-round powerhouse; not only as the Founder and CEO of Tezza, the world-renowned photo and video editing app that brings her photography and social media expertise to the masses, but also as an incredible creative director and photographer. Tezza shares with host Elle Ferguson how she moved from a small town in Utah to New York to share her love of storytelling and photography, and how shooting campaigns for free led to working with international fashion brands like Chloe! *Spoiler Alert* This episode contains stories of why Tezza believes the more you share the more you grow, great advice on cultivating good relationships and remembering that there will always be someone younger and cooler coming through, and what it was like when Gigi Hadid posted the first photo of her baby using the Tezza app!
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How do you go from being a TV news reporter covering the biggest stories across the country to creating Australia's first invisible over-makeup sunscreen mist? Founder of cult skincare brand Naked Sundays, Samantha Brett shares with host Elle Ferguson how she went from interning in a New York newsroom to writing a hugely successful dating and relationships column that turned into a series of best-selling books; and why her time as a reporter for Seven News and Sunrise was the catalyst for creating her beauty brand! Spoiler Alert* This episode contains stories about how Sam found the determination to prove herself when everyone around her didn't believe she could do it, how she used clever market research to find out what her customers were after and the incredible advice Meghan Markle and Arianna Huffington gave her!
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How do you go from being a model and musician to creating a hugely popular fashion blog, before becoming a renowned designer of a must-have clothing label? Host Elle Ferguson chats to Founder and Chief Creative Officer Anine Bing about how she built a global fashion house with timeless wardrobe-essentials and luxury investment pieces to find out how her humble online business went from her LA garage to requests from celebrity stylists - to hundreds of stores worldwide! *Spoiler Alert* This episode contains stories of how a closet cleanout led Anine to sell all the clothes in her wardrobe and inspired the idea of the brand, why her career mantra is ' you know when you know' and the power of having a great team and being inspired by everything around you!
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How do you go from working in the family wine business in Napa Valley to creating a cult luxury skincare brand? Founder and CEO of Vintner’s Daughter April Gargiulo shares with host Elle Ferguson how she transferred her expertise in sourcing high-quality ingredients, thoughtful craftsmanship and a refusal to take shortcuts to create an incredible skincare product. *Spoiler alert* This episode contains stories about April buying expensive skincare in her 20's while her girlfriends were buying Fendi handbags, why the brand doesn't do marketing and why she believes ‘fewer and better’ is best for both skin and the environment!
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Spending time at a silent retreat in Mexico inspired Laura May to create the luxury fashion and lifestyle brand Nagnata. She combined her love of quality fabrics and passion for sustainability into the iconic brand where she is now the CEO and Creative Director. Laura May shares with host Elle Ferguson how her experience as a fashion designer and stints working all over the world inspired her to create a knitwear aesthetic that has taken the world by storm! *Spoiler Alert* This episode contains stories of Laura May interning with Alexander Wang, how she spotted an opportunity to shake up the industry and challenge fast fashion and how a meeting with a Net a Porter buyer in London led to a huge order that skyrocketed the business!
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How do you go from being a lifestyle blogger to a TV and YouTube host, before taking the leap to create a hugely successful beauty brand? Marianna Hewitt shares with host Elle Ferguson how she took her love of beauty products and knowledge of her followers' interests and created her brand Summer Fridays, and what it was like to have to prove herself as one of the first influencer-founded beauty brands! Spoiler Alert* This episode contains stories about Marianna's love of sharing her knowledge and network to inspire others and why there's enough room for everyone to succeed, why spending too much time on Instagram blocks creativity and why it's so important to stop and celebrate every achievement!
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How do you go from interning at Teen Vogue to being a star on the phenomenally successful TV shows 'The Hills' and 'The City'? For Whitney Port, the passion for fashion began early with her love of all things vintage, before it was cool! Whitney shares with host Elle Ferguson her amazing journey from being the original nice girl-next-door with an impeccable sense of style, to starting her own successful clothing line COZeCO. *Spoiler Alert* This episode contains stories about why Whitney felt like she wasn't meant for reality TV, how she handled not being taken seriously as a fashion designer, her favourite all time outfits and some amazing advice about why it's so important to reframe failure as a chance to grow!
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Entrepreneur and Co-founder of Triangl Erin Deering came up with the idea for the phenomenal swimwear brand on a second date with the brand Co-Founder, and it wasn't long before they quit their jobs, sold everything they had and moved overseas and set up the business! Erin shares with host Elle Ferguson how she took a risk to follow an incredible opportunity and why she's now walked away from a stellar career to pursue her passion in mental health and wellness. *Spoiler Alert* This episode contains stories of Erin eating tinned tuna dinners to get by in Hong Kong, why being customer-centric and obsessed with the psychology of what attracts people to a product is priceless and when she knew it was time to back herself and go out on her own!
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How do you go from a job marketing major global brands, to taking the leap to build your own brand and creating some of the most stylish fitness accessories in the world? Co-Founder and CEO of Bala Natalie Holloway shares with Host Elle Ferguson how the idea for her fashion-forward fitness products came about after a yoga retreat, a big dream and a sketch on the back of a napkin! *Spoiler alert* This episode contains stories about what it's like to have all the sharks vying to be your partner on Shark Tank, when Natalie knew it was time to shake up the outdated 80's style weights and add some fun to working out, and why it’s so important to stay true to your brand vision even when everyone else is trying to copy you!
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