エピソード
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In this episode of Spikes Excitement Talks, Gordon sits down with Ethan Decker, President of Applied Brand Science, for a lively discussion on the intersection of science and marketing. Ethan shares insights from his journey through renowned agencies like Crispin Porter and 72andSunny, and how his background in urban ecology informs his approach to brand strategy. They dive into the power of curiosity, the importance of understanding marketing laws versus levers, and the role of science in guiding creative decisions. Tune in to hear Ethan’s thoughts on industry trends and his unique perspective on what excites him about the future of marketing.
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In this episode of Spikes Excitement Talks, Gordon dives into a fascinating conversation with Armin Haery, Global Brand Director at Kao for John Frieda. Armin shares his journey from a budding interest in advertising to a 19-year career at Kao, revealing the company’s unique culture of respect and harmony. They discuss the art of building brands, the challenges of standing out in competitive markets, and the transformative power of bold, creative marketing. Tune in to discover how Armin is on a mission to shake up the hair care industry and bring excitement back to this deeply emotional category.
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In Excitement Talks #19, Gordon chats with Iskra Velichkova, Head of Brand at Kleinanzeigen. They explore Iskra's journey from journalism in Bulgaria to her current role, where she led the exciting rebranding of Kleinanzeigen after its separation from eBay. Iskra shares her insights on the evolution of marketing, the unique culture at Kleinanzeigen, and how marketing can drive societal change, using examples like the shift towards sustainability at Burger King. Join them for an engaging conversation on creativity, brand transformation, and the future of marketing.
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In Excitement Talks #18, the host interviews Steve Walls CSO at Moon Rabbit, focusing on his insights into creativity and excitement in the industry. They discuss Steve's connection to the “planning university” and how he became a bit of a LinkedIn star. The conversation delves into the evolving role of technology, such as AI in photography, and how it shapes the industry. Steve shares his enthusiasm for the future, highlighting the passion and responsibility of younger generations entering the creative fields. He emphasizes the importance of respecting audiences and avoiding superficial trends, advocating for a deeper, more meaningful connection in media and marketing. The episode wraps up with Steve's excitement about the industry's future, driven by fresh perspectives and a sense of responsibility.
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In this episode, Gordon welcomes Lucas, a long-time friend and successful agency founder. They discuss their shared experiences at DDB, the pressures of the advertising industry, and Lucas' admiration for Volvo's "Epic Split" ad. Lucas also shares his personal passion for German literature, praising Surkamp Verlag for its continued excellence. This episode blends professional insights with personal reflections, offering a unique look into creativity and growth in both business and life.
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In this episode of Excitement Talks, host Gordon is joined by Laurence Green, a legendary figure in advertising. Lawrence, co-founder and chairman of Fallon London, reflects on iconic campaigns like Sony Bravia's "Balls," which inspired Gordon's career. They discuss the power of creativity in advertising, the importance of making lasting impressions, and the evolving challenges in the industry. Laurence shares insights from his current role as Director of Effectiveness at the IPA, while they both celebrate the enduring impact of great campaigns. The conversation is a blend of nostalgia and optimism about the future of advertising.
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In this episode of Spikes Excitement Talks, host Gordon welcomes Alina Kessel Global Client Leader at WPP, a seasoned marketing professional and one of his early career mentors. The conversation delves into Alina's journey into the marketing industry, her passion for creativity, and her involvement with various charitable organizations. Alina shares valuable insights on the interconnectedness of her roles, the importance of creativity in business, and offers advice for those considering a career in marketing. This engaging discussion highlights the excitement and fulfillment that comes with a dynamic career in marketing.
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In this episode of Spikes Excitement Talk, we chat with Gillian Rightford, Managing Director of Adtherapy Consulting and Founder of School of Thought. Gillian shares her journey from dismissing the marketing industry in university to becoming a leader in strategic marketing. She discusses her early disillusionment with corporate strategy and her shift to a hands-on, results-driven approach. The conversation offers insights into the challenges and rewards of implementing strategies and the importance of creativity in business. Tune in for an inspiring and engaging discussion on career growth and leadership.
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In this episode of the Excitement Talk Series, we are thrilled to welcome Joe Prota, a global brand leader at IBM, to discuss the real-world applications of AI at one of the world's most influential companies. Joe brings invaluable insights into how AI is transforming industries, sharing his experiences of working at the forefront of AI technology. We dive into the rapidly evolving landscape of AI, highlighting the challenges and opportunities that come with it. Joe also reflects on the innovative ways AI is being integrated into our daily lives, using the Olympics as a prime example of how technology is revolutionizing the way we consume content. Whether you're a tech enthusiast or just curious about the future of AI, this episode is packed with inspiring ideas and practical knowledge. Join us for a fascinating conversation with someone who isn’t just talking about AI but actively shaping its future.
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In this engaging episode of our podcast, we're joined by Nikki Crumpton, the Chief Strategy Officer of BeenThereDoneThat. With a wealth of experience in the advertising industry, Nikki shares her journey, insights, and reflections on leadership, problem-solving, and the evolving demands of the business world. One important example she highlights is the need for leaders to become comfortable with ambiguity and not having all the answers. Nikki emphasizes how defining problems clearly, even when solutions are not immediately evident, can galvanize teams to innovate and find the right answers. As she discusses her passion for capability training and the importance of addressing the right problems, Nikki offers valuable advice for both seasoned professionals and those just starting out. Join us as we explore the challenges and opportunities in today's dynamic landscape with one of the industry's most thoughtful leaders.
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Join us for a new episode of "Excitement Talk" featuring Johnny Vulkan, founder of Anomaly! In this ninth episode, we delve into the world of groundbreaking advertising strategies and the creative processes behind Anomaly's success. Johnny Vulkan shares his journey, the challenges of fostering innovation in a dynamic industry, and the impact of digital transformation on traditional advertising models. This episode is packed with valuable insights, industry anecdotes, and a fresh perspective on the future of advertising. Tune in to learn from one of the industry's most innovative minds and gain inspiration for your own creative ventures. Don’t miss it!
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Join us for an engaging episode with James Miller EVP, Head of Strategy (Mars) and Head of Strategy (BBDO Europe)! We discuss the evolving landscape of advertising, the challenges of capturing attention in the digital age, and the impact of short attention spans. James shares insights on standout digital content, brand salience, and the misconception that tech giants don't invest in traditional advertising. Tune in for industry insights, personal anecdotes, and a fresh perspective on the future of advertising. Don't miss it!
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This is our ninth excitement talk with Dirk Herbert. Dirk ist CSO of Dentsu for the Americas. Over the decades he worked at many big agency and started out his career working on global marketing strategy at Apple.
