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  • The Sporting Crypto Podcast is back!

    In this episode we're joined by:

    • John Timoney, CEO & Co-Founder @ Uptop

    In S2 Ep. 12 of the Sporting Crypto Podcast, we talk to Uptop CEO John Timoney about Uptop's mission of fan engagement within sports, open commerce for sports partnerships and more!

    Timstamps

    00:00 Introduction02:10 Challenges with legacy payment systems in finance06:13 Transition from PayPal to blockchain and crypto07:28 Original idea for Uptop: Tokenizing internet value11:41 Pivoting Uptop to focus on sports fan engagement17:48 Uptop's current mission: fan engagement and partner revenue26:49 Cleveland Cavaliers' success with Uptop30:47 Blockchain's role in fan loyalty and rewards41:51 Future vision: Open commerce for sports partnerships48:43 Industry challenges and digital engagement in sports

    Disclaimers

    This newsletter is for informational purposes only and is not financial, business or legal advice.These are the author’s thoughts & opinions and do not represent the opinions of any other person, business, entity or sponsor. Any companies or projects mentioned are for illustrative purposes unless specified.

    The contents of this newsletter should not be used in any public or private domain without the express permission of the author.

    The contents of this newsletter should not be used for any commercial activity, for example - research report, consultancy activity, or paywalled article without the express permission of the author.

    Please note, the services and products advertised by our sponsors (by use of terminology such as but not limited to; supported by, sponsored by or brought to you by) in this newsletter carry inherent risks and should not be regarded as completely safe or risk-free. Third-party entities provide these services and products, and we do not control, endorse, or guarantee the accuracy, efficacy, or safety of their offerings.

    It's crucial to provide our readers with clear information regarding the inherent nature of services and products that might be covered in this newsletter, including those advertised by our sponsors from time to time. When you buy cryptoassets (including NFTs) your capital is at risk. Risks associated with cryptoassets include price volatility, loss of capital (the value of your cryptoassets could drop to zero), complexity, lack of regulation and lack of protection. Most service providers operating in the cryptoasset industry do not currently operate in a regulated industry. Therefore, please be aware that when you buy cryptoassets, you are not protected under financial compensation schemes and protections typically afforded to investors when dealing with regulated and authorised entities to operate as financial services firm.

  • The Sporting Crypto Podcast is back!

    In this episode we're joined by:

    • Derrick Ko, CEO & Co-Founder @ Matchday

    In S2 Ep. 11 of the Sporting Crypto Podcast, we talk to Matchday CEO Derrick Ko about the Matchday universe, interoperability in gaming and Matchday's mission for football fans.

    Timstamps

    00:00 Introduction to Matchday and its mission for football fans00:47 The Matchday universe and interoperability in gaming04:44 Core components of the Matchday gaming ecosystem06:28 Matchday Champions: Casual mobile gameplay mechanics10:19 Soft launch success metrics and user engagement12:50 Challenges of expanding into a gaming universe19:06 Tokenization and sustainable in-game economies27:53 Web3 integration and avoiding disruptive token models35:18 Mobile gaming’s untapped potential in blockchain39:09 Telegram gaming and new distribution opportunities

    Disclaimers

    This newsletter is for informational purposes only and is not financial, business or legal advice.These are the author’s thoughts & opinions and do not represent the opinions of any other person, business, entity or sponsor. Any companies or projects mentioned are for illustrative purposes unless specified.

    The contents of this newsletter should not be used in any public or private domain without the express permission of the author.

    The contents of this newsletter should not be used for any commercial activity, for example - research report, consultancy activity, or paywalled article without the express permission of the author.

    Please note, the services and products advertised by our sponsors (by use of terminology such as but not limited to; supported by, sponsored by or brought to you by) in this newsletter carry inherent risks and should not be regarded as completely safe or risk-free. Third-party entities provide these services and products, and we do not control, endorse, or guarantee the accuracy, efficacy, or safety of their offerings.

    It's crucial to provide our readers with clear information regarding the inherent nature of services and products that might be covered in this newsletter, including those advertised by our sponsors from time to time. When you buy cryptoassets (including NFTs) your capital is at risk. Risks associated with cryptoassets include price volatility, loss of capital (the value of your cryptoassets could drop to zero), complexity, lack of regulation and lack of protection. Most service providers operating in the cryptoasset industry do not currently operate in a regulated industry. Therefore, please be aware that when you buy cryptoassets, you are not protected under financial compensation schemes and protections typically afforded to investors when dealing with regulated and authorised entities to operate as financial services firm.

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  • The Sporting Crypto Podcast is back!

    In this episode we're joined by:

    • Nico Julia, Co-Founder & CEO @ Sorare

    In S2 Ep. 10 of the Sporting Crypto Podcast, we talk to Sorare CEO Nico Julia about Sorare’s long-term vision for sports fan engagement, rights holder relationships and Sorare’s pivot in gameplay and business model.

    Timstamps

    00:00 Introduction02:11 Challenges of building Sorare’s technical stack in 201903:48 Sorare’s growth and 300+ licensing partners05:53 Sorare’s long-term vision for sports fan engagement08:13 Sorare’s infrastructure evolution and blockchain strategy10:02 Navigating the NFT boom and rights holder relationships14:41 Sorare’s pivot in gameplay and business model17:21 Exploring Telegram gaming and distribution opportunities22:43 Adapting Sorare’s product for different sports audiences30:36 How Sorare drives fandom for smaller leagues

    Disclaimers

    This newsletter is for informational purposes only and is not financial, business or legal advice.These are the author’s thoughts & opinions and do not represent the opinions of any other person, business, entity or sponsor. Any companies or projects mentioned are for illustrative purposes unless specified.

    The contents of this newsletter should not be used in any public or private domain without the express permission of the author.

    The contents of this newsletter should not be used for any commercial activity, for example - research report, consultancy activity, or paywalled article without the express permission of the author.

    Please note, the services and products advertised by our sponsors (by use of terminology such as but not limited to; supported by, sponsored by or brought to you by) in this newsletter carry inherent risks and should not be regarded as completely safe or risk-free. Third-party entities provide these services and products, and we do not control, endorse, or guarantee the accuracy, efficacy, or safety of their offerings.

    It's crucial to provide our readers with clear information regarding the inherent nature of services and products that might be covered in this newsletter, including those advertised by our sponsors from time to time. When you buy cryptoassets (including NFTs) your capital is at risk. Risks associated with cryptoassets include price volatility, loss of capital (the value of your cryptoassets could drop to zero), complexity, lack of regulation and lack of protection. Most service providers operating in the cryptoasset industry do not currently operate in a regulated industry. Therefore, please be aware that when you buy cryptoassets, you are not protected under financial compensation schemes and protections typically afforded to investors when dealing with regulated and authorised entities to operate as financial services firm.

  • The Sporting Crypto Podcast is back!

    In this episode we're joined by:

    • Charles Adkins, CEO @ HBAR Foundation

    In S2 Ep. 9 of the Sporting Crypto Podcast, we talk to HBAR CEO Charles Adkins about blockchain partners in sport, why NFTs were the 'Napster' moment for sports IP and why decentralised fan ID is the 'holy grail' for this intersection.

    Timstamps

    00:22 Evolution of fan tokens and NFTs in sports02:00 Blockchain enabling data ownership for fans05:08 Legal challenges around IP rights in sports NFTs07:32 Fan tokens evolving into closed-loop engagement systems10:01 Impact of FTX collapse on sports sponsorships13:07 Regulatory hurdles for crypto partnerships in US sports17:34 Market volatility affecting blockchain sponsorship deals20:30 Rights holders with advanced web3 strategies24:53 Unified fan ID as the holy grail for sports31:57 Media rights challenges and fan data monetization

    Disclaimers

    This newsletter is for informational purposes only and is not financial, business or legal advice.These are the author’s thoughts & opinions and do not represent the opinions of any other person, business, entity or sponsor. Any companies or projects mentioned are for illustrative purposes unless specified.

    The contents of this newsletter should not be used in any public or private domain without the express permission of the author.

    The contents of this newsletter should not be used for any commercial activity, for example - research report, consultancy activity, or paywalled article without the express permission of the author.

    Please note, the services and products advertised by our sponsors (by use of terminology such as but not limited to; supported by, sponsored by or brought to you by) in this newsletter carry inherent risks and should not be regarded as completely safe or risk-free. Third-party entities provide these services and products, and we do not control, endorse, or guarantee the accuracy, efficacy, or safety of their offerings.

    It's crucial to provide our readers with clear information regarding the inherent nature of services and products that might be covered in this newsletter, including those advertised by our sponsors from time to time. When you buy cryptoassets (including NFTs) your capital is at risk. Risks associated with cryptoassets include price volatility, loss of capital (the value of your cryptoassets could drop to zero), complexity, lack of regulation and lack of protection. Most service providers operating in the cryptoasset industry do not currently operate in a regulated industry. Therefore, please be aware that when you buy cryptoassets, you are not protected under financial compensation schemes and protections typically afforded to investors when dealing with regulated and authorised entities to operate as financial services firm.

  • The Sporting Crypto Podcast is back!

    In this episode we're joined by:

    • Nico le Jeune, CEO & Co-founder @ Courtyard

    We discuss Courtyard, blockchain as utility vs a destination, the shift to mainstream non-crypto users.

    Timstamps

    00:00 Blockchain is a tool, not a destination04:31 Courtyard's NFT-collectibles business model11:36 Vending machine digital pack experience16:24 Hypergrowth revenue metrics18:44 Shift to mainstream non-crypto users22:21 Physical inventory management challenges22:42 Expansion into new collectible categories24:13 Real-world asset tokenization benefits29:58 Market disruption through liquidity40:37 AI integration for operations

    Disclaimers

    This newsletter is for informational purposes only and is not financial, business or legal advice.These are the author’s thoughts & opinions and do not represent the opinions of any other person, business, entity or sponsor. Any companies or projects mentioned are for illustrative purposes unless specified.

    The contents of this newsletter should not be used in any public or private domain without the express permission of the author.

    The contents of this newsletter should not be used for any commercial activity, for example - research report, consultancy activity, or paywalled article without the express permission of the author.

    Please note, the services and products advertised by our sponsors (by use of terminology such as but not limited to; supported by, sponsored by or brought to you by) in this newsletter carry inherent risks and should not be regarded as completely safe or risk-free. Third-party entities provide these services and products, and we do not control, endorse, or guarantee the accuracy, efficacy, or safety of their offerings.

    It's crucial to provide our readers with clear information regarding the inherent nature of services and products that might be covered in this newsletter, including those advertised by our sponsors from time to time. When you buy cryptoassets (including NFTs) your capital is at risk. Risks associated with cryptoassets include price volatility, loss of capital (the value of your cryptoassets could drop to zero), complexity, lack of regulation and lack of protection. Most service providers operating in the cryptoasset industry do not currently operate in a regulated industry. Therefore, please be aware that when you buy cryptoassets, you are not protected under financial compensation schemes and protections typically afforded to investors when dealing with regulated and authorised entities to operate as financial services firm.

  • The Sporting Crypto Podcast is back!

    In this episode we're joined by:

    • Sarah Dale, Head of Global Partnerships & Entertainment @ Binance

    We discuss loyalty, fan engagement and Binance’s approach to sports partnerships.

    Timstamps

    00:00 Binance’s approach to sports partnerships02:21 How crypto sponsorships have matured since 202104:17 What Binance looks for in sports deals beyond branding07:42 The role of NFTs in fan engagement with Cristiano Ronaldo10:52 Why some sports brands struggle to understand crypto partnerships13:10 The shift from short-term deals to long-term strategy17:40 Why Binance is focusing on regional partnerships21:49 Emerging sports and their potential for crypto integration25:40 Loyalty programs and tokenized fan engagement in sports30:27 Gaming and esports as the next frontier for Binance

    Disclaimers

    This newsletter is for informational purposes only and is not financial, business or legal advice.These are the author’s thoughts & opinions and do not represent the opinions of any other person, business, entity or sponsor. Any companies or projects mentioned are for illustrative purposes unless specified.

    The contents of this newsletter should not be used in any public or private domain without the express permission of the author.

    The contents of this newsletter should not be used for any commercial activity, for example - research report, consultancy activity, or paywalled article without the express permission of the author.

    Please note, the services and products advertised by our sponsors (by use of terminology such as but not limited to; supported by, sponsored by or brought to you by) in this newsletter carry inherent risks and should not be regarded as completely safe or risk-free. Third-party entities provide these services and products, and we do not control, endorse, or guarantee the accuracy, efficacy, or safety of their offerings.

    It's crucial to provide our readers with clear information regarding the inherent nature of services and products that might be covered in this newsletter, including those advertised by our sponsors from time to time. When you buy cryptoassets (including NFTs) your capital is at risk. Risks associated with cryptoassets include price volatility, loss of capital (the value of your cryptoassets could drop to zero), complexity, lack of regulation and lack of protection. Most service providers operating in the cryptoasset industry do not currently operate in a regulated industry. Therefore, please be aware that when you buy cryptoassets, you are not protected under financial compensation schemes and protections typically afforded to investors when dealing with regulated and authorised entities to operate as financial services firm.

  • The Sporting Crypto Podcast is back!

    In this episode we're joined by:

    • John Linden, CEO @ Mythical Games

    We discuss NFL Rivals, FIFA Rivals and the advantages/future of Web3 games.

    Timstamps

    12:06 $20M in secondary sales21:23 Quick Trade revolutionizes in-game trading28:32 FIFA Rivals36:21 The advantage of Web3 games41:14 Mythical Games quest for 100M wallets51:02 The future of Web3 gaming

    Disclaimers

    This newsletter is for informational purposes only and is not financial, business or legal advice.These are the author’s thoughts & opinions and do not represent the opinions of any other person, business, entity or sponsor. Any companies or projects mentioned are for illustrative purposes unless specified.

    The contents of this newsletter should not be used in any public or private domain without the express permission of the author.

    The contents of this newsletter should not be used for any commercial activity, for example - research report, consultancy activity, or paywalled article without the express permission of the author.

    Please note, the services and products advertised by our sponsors (by use of terminology such as but not limited to; supported by, sponsored by or brought to you by) in this newsletter carry inherent risks and should not be regarded as completely safe or risk-free. Third-party entities provide these services and products, and we do not control, endorse, or guarantee the accuracy, efficacy, or safety of their offerings.

    It's crucial to provide our readers with clear information regarding the inherent nature of services and products that might be covered in this newsletter, including those advertised by our sponsors from time to time. When you buy cryptoassets (including NFTs) your capital is at risk. Risks associated with cryptoassets include price volatility, loss of capital (the value of your cryptoassets could drop to zero), complexity, lack of regulation and lack of protection. Most service providers operating in the cryptoasset industry do not currently operate in a regulated industry. Therefore, please be aware that when you buy cryptoassets, you are not protected under financial compensation schemes and protections typically afforded to investors when dealing with regulated and authorised entities to operate as financial services firm.

  • The Sporting Crypto Podcast is back!

    In this episode we're joined by:

    • Ridley Plummer, Head of Digital and Innovation @ Tennis Australia

    We discuss AO ArtBall, Beyond Tennis and what Australian Tennis is doing in Web3.

    Timstamps

    04:19 Web3 lightbulb moment06:44 Manoeuvring the market in 202109:36 AO ArtBall16:14 What benefits did the holders get?18:47 Winding down the project22:56 The business model27:07 What would you have done differently?30:08 What is Australian Tennis doing in Web3 now?35:16 How different are the conversations in 2025 vs 2021?37:23 Beyond Tennis55:40 Starting in Web3 as a rights holder56:59 Partnering with a rights holder as a crypto business

    Disclaimers

    This newsletter is for informational purposes only and is not financial, business or legal advice.These are the author’s thoughts & opinions and do not represent the opinions of any other person, business, entity or sponsor. Any companies or projects mentioned are for illustrative purposes unless specified.

    The contents of this newsletter should not be used in any public or private domain without the express permission of the author.

    The contents of this newsletter should not be used for any commercial activity, for example - research report, consultancy activity, or paywalled article without the express permission of the author.

    Please note, the services and products advertised by our sponsors (by use of terminology such as but not limited to; supported by, sponsored by or brought to you by) in this newsletter carry inherent risks and should not be regarded as completely safe or risk-free. Third-party entities provide these services and products, and we do not control, endorse, or guarantee the accuracy, efficacy, or safety of their offerings.

    It's crucial to provide our readers with clear information regarding the inherent nature of services and products that might be covered in this newsletter, including those advertised by our sponsors from time to time. When you buy cryptoassets (including NFTs) your capital is at risk. Risks associated with cryptoassets include price volatility, loss of capital (the value of your cryptoassets could drop to zero), complexity, lack of regulation and lack of protection. Most service providers operating in the cryptoasset industry do not currently operate in a regulated industry. Therefore, please be aware that when you buy cryptoassets, you are not protected under financial compensation schemes and protections typically afforded to investors when dealing with regulated and authorised entities to operate as financial services firm.

  • The Sporting Crypto Podcast is back!

    In this episode we're joined by:

    • Leanne Bats, Head of Digital and Innovation @ Sport Waikato

    We discuss New Zealand Rugby, rights holders and connecting/monetizing fans through Web3.

    Timstamps

    03:26 What sparked your interest in Web3?05:26 New Zealand Rugby12:40 How did your role change in the 2022 climate?14:07 Rights holders & partnerships17:33 Biggest learnings through observing the Web3 space22:53 DAOs in sport27:11 Biggest opportunities for rights holders in Web333:13 Connecting & monetizing fans through Web341:15 What are crypto sceptics right about?43:24 What are they wrong about?44:27 What excites you the most about the future of Web3?

    Disclaimers

    This newsletter is for informational purposes only and is not financial, business or legal advice.These are the author’s thoughts & opinions and do not represent the opinions of any other person, business, entity or sponsor. Any companies or projects mentioned are for illustrative purposes unless specified.

    The contents of this newsletter should not be used in any public or private domain without the express permission of the author.

    The contents of this newsletter should not be used for any commercial activity, for example - research report, consultancy activity, or paywalled article without the express permission of the author.

    Please note, the services and products advertised by our sponsors (by use of terminology such as but not limited to; supported by, sponsored by or brought to you by) in this newsletter carry inherent risks and should not be regarded as completely safe or risk-free. Third-party entities provide these services and products, and we do not control, endorse, or guarantee the accuracy, efficacy, or safety of their offerings.

    It's crucial to provide our readers with clear information regarding the inherent nature of services and products that might be covered in this newsletter, including those advertised by our sponsors from time to time. When you buy cryptoassets (including NFTs) your capital is at risk. Risks associated with cryptoassets include price volatility, loss of capital (the value of your cryptoassets could drop to zero), complexity, lack of regulation and lack of protection. Most service providers operating in the cryptoasset industry do not currently operate in a regulated industry. Therefore, please be aware that when you buy cryptoassets, you are not protected under financial compensation schemes and protections typically afforded to investors when dealing with regulated and authorised entities to operate as financial services firm.

  • The Sporting Crypto Podcast is back!

    In this episode we're joined by:

    • Herman Narula, CEO & Co-Founder @ Improbable

    We discuss MLB Virtual Ballpark, rights holders and Web3 gaming.

    Timstamps

    02:48 Virtual worlds04:39 Success without tokens11:26 Can you engage fans through virtual worlds?14:58 MLB Virtual Ballpark16:37 Engaging younger fans21:00 Rights holders & broadcasting24:15 Biggest opportunity for rights holders in Web325:56 Fan data, AI & digital advertising30:18 What are crypto skeptics right about?35:54 Web3 gaming42:34 New experiences from the convergence of AI, games & sport

    Disclaimers

    This newsletter is for informational purposes only and is not financial, business or legal advice.These are the author’s thoughts & opinions and do not represent the opinions of any other person, business, entity or sponsor. Any companies or projects mentioned are for illustrative purposes unless specified.

    The contents of this newsletter should not be used in any public or private domain without the express permission of the author.

    The contents of this newsletter should not be used for any commercial activity, for example - research report, consultancy activity, or paywalled article without the express permission of the author.

    Please note, the services and products advertised by our sponsors (by use of terminology such as but not limited to; supported by, sponsored by or brought to you by) in this newsletter carry inherent risks and should not be regarded as completely safe or risk-free. Third-party entities provide these services and products, and we do not control, endorse, or guarantee the accuracy, efficacy, or safety of their offerings.

    It's crucial to provide our readers with clear information regarding the inherent nature of services and products that might be covered in this newsletter, including those advertised by our sponsors from time to time. When you buy cryptoassets (including NFTs) your capital is at risk. Risks associated with cryptoassets include price volatility, loss of capital (the value of your cryptoassets could drop to zero), complexity, lack of regulation and lack of protection. Most service providers operating in the cryptoasset industry do not currently operate in a regulated industry. Therefore, please be aware that when you buy cryptoassets, you are not protected under financial compensation schemes and protections typically afforded to investors when dealing with regulated and authorised entities to operate as financial services firm.

  • The Sporting Crypto Podcast is back!

    In this episode we're joined by:

    • Sandy Khaund, CEO & Co-Founder @ Credenza

    We discuss blockchain ticketing, Credenza and leveraging fan engagement.

    Timstamps

    03:58 Blockchain ticketing startup 201713:50 Where do you see the innovation in blockchain ticketing?17:33 Fraud prevention23:29 What is Credenza?30:06 Personalisation at scale36:29 Selling the idea when talking to rights holders42:16 Why blockchain?47:15 What are the roadblocks when explaining this concept?50:59 Activations & leveraging fan engagement58:38 Blockchain 3.0 & sports brands biggest opportunity01:02:07 What's being overhyped in this industry?01:08:03 What are crypto sceptics right about?

    Disclaimers

    This newsletter is for informational purposes only and is not financial, business or legal advice.These are the author’s thoughts & opinions and do not represent the opinions of any other person, business, entity or sponsor. Any companies or projects mentioned are for illustrative purposes unless specified.

    The contents of this newsletter should not be used in any public or private domain without the express permission of the author.

    The contents of this newsletter should not be used for any commercial activity, for example - research report, consultancy activity, or paywalled article without the express permission of the author.

    Please note, the services and products advertised by our sponsors (by use of terminology such as but not limited to; supported by, sponsored by or brought to you by) in this newsletter carry inherent risks and should not be regarded as completely safe or risk-free. Third-party entities provide these services and products, and we do not control, endorse, or guarantee the accuracy, efficacy, or safety of their offerings.

    It's crucial to provide our readers with clear information regarding the inherent nature of services and products that might be covered in this newsletter, including those advertised by our sponsors from time to time. When you buy cryptoassets (including NFTs) your capital is at risk. Risks associated with cryptoassets include price volatility, loss of capital (the value of your cryptoassets could drop to zero), complexity, lack of regulation and lack of protection. Most service providers operating in the cryptoasset industry do not currently operate in a regulated industry. Therefore, please be aware that when you buy cryptoassets, you are not protected under financial compensation schemes and protections typically afforded to investors when dealing with regulated and authorised entities to operate as financial services firm.

  • The Sporting Crypto Podcast is back!

    What better way to kick season 2 off than being joined by:

    • Mark Epps, Director Comms & Web3 @ ATP Tour

    • Tareq Nazlawy, CEO & Co-Founder of Trace

    We discussed their collaboration on Momentum - an 8-day digital collectible experience during the Nitto ATP finals in Turin.

    The results were pretty awesome:

    • 75,000 fans participated

    • 750,000 collectibles claimed

    • 33% of fans didn’t miss a single claim during the 8-day tournament

    Timstamps

    04:17 What is Trace?05:32 Leveraging fans08:49 What is Momentum?17:08 Was there any trepidation proposing the Momentum project?21:49 Sponsorship & direct-to-consumer monetization26:56 Escape velocity & long-term fan experience31:32 What would you have done differenty?37:04 Linking e-commerce with credentials40:10 Where were you most surprised about the attribution?45:08 What would the next project look like?47:36 Where do you see the biggest potential value add for sports & Web3?52:38 Are we on an accelerated adoption curve?

    Disclaimers

    This newsletter is for informational purposes only and is not financial, business or legal advice.These are the author’s thoughts & opinions and do not represent the opinions of any other person, business, entity or sponsor. Any companies or projects mentioned are for illustrative purposes unless specified.

    The contents of this newsletter should not be used in any public or private domain without the express permission of the author.

    The contents of this newsletter should not be used for any commercial activity, for example - research report, consultancy activity, or paywalled article without the express permission of the author.

    Please note, the services and products advertised by our sponsors (by use of terminology such as but not limited to; supported by, sponsored by or brought to you by) in this newsletter carry inherent risks and should not be regarded as completely safe or risk-free. Third-party entities provide these services and products, and we do not control, endorse, or guarantee the accuracy, efficacy, or safety of their offerings.

    It's crucial to provide our readers with clear information regarding the inherent nature of services and products that might be covered in this newsletter, including those advertised by our sponsors from time to time. When you buy cryptoassets (including NFTs) your capital is at risk. Risks associated with cryptoassets include price volatility, loss of capital (the value of your cryptoassets could drop to zero), complexity, lack of regulation and lack of protection. Most service providers operating in the cryptoasset industry do not currently operate in a regulated industry. Therefore, please be aware that when you buy cryptoassets, you are not protected under financial compensation schemes and protections typically afforded to investors when dealing with regulated and authorised entities to operate as financial services firm.

  • In Ep. 15 of the Podcast I was lucky enough to speak to Matt Lord, Director of Technology & Digital Systems at SailGP.

    Watch the episode below on YouTube!

    Or your podcast player of choice… if you’d prefer not to see our faces!

    🍎 Find us on Apple Podcasts here [Link]

    ✅ Find us on Spotify here [Link]

    ⭐ Please subscribe on YouTube or your favourite podcast player of choice, and leave us a review!

    Timestamps:

    00:00 Introduction

    01:34 What is SailGP?

    08:39 Practical use cases of blockchain

    11:51 How does SailGP utilise blockchain?

    16:07 How successful have the Web3 products been?

    18:02 DAO integration & fan engagement

    25:02 Public vs private chains

    27:16 Where has blockchain been used badly in sport?

    31:00 Interoperability & chain migration

    34:21 ESG & blockchain

    35:16 Real-world assets on-chain

    37:29 Legislation & consumer confidence

    *******Thanks so much for watching or listening, and please do leave as much feedback as you can!

    Please follow us on Spotify, and subscribe to our channels on YouTube and Apple Podcasts!Also, please do leave us a review on whichever platform you’re consuming this content on!

    If you haven’t already subscribed to Sporting Crypto, you can do so here!

    ******Disclaimers

    This content is for informational purposes only and is not financial, business or legal advice.The content represents the contributors’ thoughts & opinions and does not represent the opinions of any other person, business, entity or sponsor. Any companies or projects mentioned are for illustrative purposes unless specified.

    The contents should not be used in any public or private domain without the express permission of the author.

    The contents should not be used for any commercial activity, for example - research report, consultancy activity, or paywalled article without the express permission of the creator.

    Please note, the services and products advertised by our sponsors (by use of terminology such as but not limited to; supported by, sponsored by or brought to you by) in this content carry inherent risks and should not be regarded as completely safe or risk-free. Third-party entities provide these services and products, and we do not control, endorse, or guarantee the accuracy, efficacy, or safety of their offerings.

    It's crucial to provide our audience with clear information regarding the inherent nature of services and products that might be covered in this newsletter, including those advertised by our sponsors from time to time. When you buy cryptoassets (including NFTs) your capital is at risk. Risks associated with cryptoassets include price volatility, loss of capital (the value of your cryptoassets could drop to zero), complexity, lack of regulation and lack of protection. Most service providers operating in the cryptoasset industry do not currently operate in a regulated industry. Therefore, please be aware that when you buy cryptoassets, you are not protected under financial compensation schemes and protections typically afforded to investors when dealing with regulated and authorised entities to operate as financial services firms.



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit substack.sportingcrypto.com
  • In Ep. 14 of the Podcast I was lucky enough to speak to Richard Ayers, Co-Founder of Rematch.

    Watch the episode below on YouTube!

    Or your podcast player of choice… if you’d prefer not to see our faces!

    🍎 Find us on Apple Podcasts here [Link]

    ✅ Find us on Spotify here [Link]

    ⭐ Please subscribe on YouTube or your favourite podcast player of choice, and leave us a review!

    Timestamps:

    00:00 Introduction

    08:16 Poor utilization of blockchain in sport

    11:08 Pressure on commercial teams in sport

    20:27 Web3 & social

    24:25 Lifting & shifting in America vs Europe

    28:20 What's the biggest Web3 x sport opportunity?

    32:23 How hard is it for sports teams & organisations to embrace a Web3 experience?

    38:30 Fan engagement

    42:02 Is everything overhyped?

    46:14 FTX, Binance & regulation

    *******Thanks so much for watching or listening, and please do leave as much feedback as you can!

    Please follow us on Spotify, and subscribe to our channels on YouTube and Apple Podcasts!Also, please do leave us a review on whichever platform you’re consuming this content on!

    If you haven’t already subscribed to Sporting Crypto, you can do so here!

    ******Disclaimers

    This content is for informational purposes only and is not financial, business or legal advice.The content represents the contributors’ thoughts & opinions and does not represent the opinions of any other person, business, entity or sponsor. Any companies or projects mentioned are for illustrative purposes unless specified.

    The contents should not be used in any public or private domain without the express permission of the author.

    The contents should not be used for any commercial activity, for example - research report, consultancy activity, or paywalled article without the express permission of the creator.

    Please note, the services and products advertised by our sponsors (by use of terminology such as but not limited to; supported by, sponsored by or brought to you by) in this content carry inherent risks and should not be regarded as completely safe or risk-free. Third-party entities provide these services and products, and we do not control, endorse, or guarantee the accuracy, efficacy, or safety of their offerings.

    It's crucial to provide our audience with clear information regarding the inherent nature of services and products that might be covered in this newsletter, including those advertised by our sponsors from time to time. When you buy cryptoassets (including NFTs) your capital is at risk. Risks associated with cryptoassets include price volatility, loss of capital (the value of your cryptoassets could drop to zero), complexity, lack of regulation and lack of protection. Most service providers operating in the cryptoasset industry do not currently operate in a regulated industry. Therefore, please be aware that when you buy cryptoassets, you are not protected under financial compensation schemes and protections typically afforded to investors when dealing with regulated and authorised entities to operate as financial services firms.



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit substack.sportingcrypto.com
  • In Ep. 13 of the Podcast I was lucky enough to speak to Solo Ceesay, CEO & Co-Founder of Calaxy.

    Watch the episode below on YouTube!

    Or your podcast player of choice… if you’d prefer not to see our faces!

    🍎 Find us on Apple Podcasts here [Link]

    ✅ Find us on Spotify here [Link]

    ⭐ Please subscribe on YouTube or your favourite podcast player of choice, and leave us a review!

    Timestamps:

    00:00 Introduction

    03:26 Financial services → crypto

    06:20 The importance of decentralised tech

    08:09 Rebuilding social media & value transfer

    11:46 Calaxy & blockchain

    14:11 Creators, feedback & content

    19:48 Self custody & security

    21:30 Modernising the fan experience

    24:32 Loyalty in Web3

    27:20 Web3 games & product-market fit

    31:06 Karate Combat

    32:29 DAOs, sports & adoption

    36:26 Building for the 'Why'

    40:28 New tools, NFT hype & usage

    *******Thanks so much for watching or listening, and please do leave as much feedback as you can!

    Please follow us on Spotify, and subscribe to our channels on YouTube and Apple Podcasts!Also, please do leave us a review on whichever platform you’re consuming this content on!

    If you haven’t already subscribed to Sporting Crypto, you can do so here!

    ******Disclaimers

    This content is for informational purposes only and is not financial, business or legal advice.The content represents the contributors’ thoughts & opinions and does not represent the opinions of any other person, business, entity or sponsor. Any companies or projects mentioned are for illustrative purposes unless specified.

    The contents should not be used in any public or private domain without the express permission of the author.

    The contents should not be used for any commercial activity, for example - research report, consultancy activity, or paywalled article without the express permission of the creator.

    Please note, the services and products advertised by our sponsors (by use of terminology such as but not limited to; supported by, sponsored by or brought to you by) in this content carry inherent risks and should not be regarded as completely safe or risk-free. Third-party entities provide these services and products, and we do not control, endorse, or guarantee the accuracy, efficacy, or safety of their offerings.

    It's crucial to provide our audience with clear information regarding the inherent nature of services and products that might be covered in this newsletter, including those advertised by our sponsors from time to time. When you buy cryptoassets (including NFTs) your capital is at risk. Risks associated with cryptoassets include price volatility, loss of capital (the value of your cryptoassets could drop to zero), complexity, lack of regulation and lack of protection. Most service providers operating in the cryptoasset industry do not currently operate in a regulated industry. Therefore, please be aware that when you buy cryptoassets, you are not protected under financial compensation schemes and protections typically afforded to investors when dealing with regulated and authorised entities to operate as financial services firms.



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit substack.sportingcrypto.com
  • In Ep. 12 of the Podcast I was lucky enough to speak to Drew Austin, Managing Partner of Red Beard Ventures.

    Watch the episode below on YouTube!

    Or your podcast player of choice… if you’d prefer not to see our faces!

    🍎 Find us on Apple Podcasts here [Link]

    ✅ Find us on Spotify here [Link]

    ⭐ Please subscribe on YouTube or your favourite podcast player of choice, and leave us a review!

    Timestamps:

    00:00 Introduction

    03:26 AngelList Syndicates

    05:00 SuperRare, NBA Top Shot & ZED RUN

    08:33 The importance of digital ownership

    12:53 Syndicate & fund investments

    16:20 Sports & entertainment from a crypto perspective

    22:43 Valuations & sustainable business models

    31:59 Knights of Degen

    39:19 On-chain network of sports fans

    42:01 Fan engagement & finding balance

    44:22 DAOs & communication

    46:47 Distributed ownership, digital memorabilia & AI

    49:31 PFPs: How can they be improved?

    51:56 User experience & security

    *******Thanks so much for watching or listening, and please do leave as much feedback as you can!

    Please follow us on Spotify, and subscribe to our channels on YouTube and Apple Podcasts!Also, please do leave us a review on whichever platform you’re consuming this content on!

    If you haven’t already subscribed to Sporting Crypto, you can do so here!

    ******Disclaimers

    This content is for informational purposes only and is not financial, business or legal advice.The content represents the contributors’ thoughts & opinions and does not represent the opinions of any other person, business, entity or sponsor. Any companies or projects mentioned are for illustrative purposes unless specified.

    The contents should not be used in any public or private domain without the express permission of the author.

    The contents should not be used for any commercial activity, for example - research report, consultancy activity, or paywalled article without the express permission of the creator.

    Please note, the services and products advertised by our sponsors (by use of terminology such as but not limited to; supported by, sponsored by or brought to you by) in this content carry inherent risks and should not be regarded as completely safe or risk-free. Third-party entities provide these services and products, and we do not control, endorse, or guarantee the accuracy, efficacy, or safety of their offerings.

    It's crucial to provide our audience with clear information regarding the inherent nature of services and products that might be covered in this newsletter, including those advertised by our sponsors from time to time. When you buy cryptoassets (including NFTs) your capital is at risk. Risks associated with cryptoassets include price volatility, loss of capital (the value of your cryptoassets could drop to zero), complexity, lack of regulation and lack of protection. Most service providers operating in the cryptoasset industry do not currently operate in a regulated industry. Therefore, please be aware that when you buy cryptoassets, you are not protected under financial compensation schemes and protections typically afforded to investors when dealing with regulated and authorised entities to operate as financial services firms.



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit substack.sportingcrypto.com
  • In Ep. 11 of the Podcast I was lucky enough to speak to Scott Lawin, CEO of Candy Digital.

    Watch the episode below on YouTube!

    Or your podcast player of choice… if you’d prefer not to see our faces!

    🍎 Find us on Apple Podcasts here [Link]

    ✅ Find us on Spotify here [Link]

    ⭐ Please subscribe on YouTube or your favourite podcast player of choice, and leave us a review!

    Timestamps:

    00:00 Introduction

    04:17 Candy Digital & the NFT boom

    08:25 Licensing & partnerships

    16:43 Leverage in structuring deals & the changing market

    18:14 Sustaining in a bear market

    21:09 Onboarding users through conversion from less speculative activations

    23:04 Fanatics divestment & Palm NFT Studio merge

    29:57 Biggest opportunities within sport & Web3

    34:17 Sport & gaming within Web3

    37:29 Loyalty on-chain vs off-chain

    40:38 Identity, privacy & data

    42:07 Palm network & future prospects for Candy Digital

    46:14 What are you most excited about in the next 3-5 years?

    48:35 What do you think is overhyped?

    *******Thanks so much for watching or listening, and please do leave as much feedback as you can!

    Please follow us on Spotify, and subscribe to our channels on YouTube and Apple Podcasts!Also, please do leave us a review on whichever platform you’re consuming this content on!

    If you haven’t already subscribed to Sporting Crypto, you can do so here!

    ******Disclaimers

    This content is for informational purposes only and is not financial, business or legal advice.The content represents the contributors’ thoughts & opinions and does not represent the opinions of any other person, business, entity or sponsor. Any companies or projects mentioned are for illustrative purposes unless specified.

    The contents should not be used in any public or private domain without the express permission of the author.

    The contents should not be used for any commercial activity, for example - research report, consultancy activity, or paywalled article without the express permission of the creator.

    Please note, the services and products advertised by our sponsors (by use of terminology such as but not limited to; supported by, sponsored by or brought to you by) in this content carry inherent risks and should not be regarded as completely safe or risk-free. Third-party entities provide these services and products, and we do not control, endorse, or guarantee the accuracy, efficacy, or safety of their offerings.

    It's crucial to provide our audience with clear information regarding the inherent nature of services and products that might be covered in this newsletter, including those advertised by our sponsors from time to time. When you buy cryptoassets (including NFTs) your capital is at risk. Risks associated with cryptoassets include price volatility, loss of capital (the value of your cryptoassets could drop to zero), complexity, lack of regulation and lack of protection. Most service providers operating in the cryptoasset industry do not currently operate in a regulated industry. Therefore, please be aware that when you buy cryptoassets, you are not protected under financial compensation schemes and protections typically afforded to investors when dealing with regulated and authorised entities to operate as financial services firms.



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit substack.sportingcrypto.com
  • In Ep. 10 of the Podcast I was lucky enough to speak to Robby Yung, CEO of Animoca Brands.

    Watch the episode below on YouTube!

    Or your podcast player of choice… if you’d prefer not to see our faces!

    🍎 Find us on Apple Podcasts here [Link]

    ✅ Find us on Spotify here [Link]

    ⭐ Please subscribe on YouTube or your favourite podcast player of choice, and leave us a review!

    Timestamps:

    00:00 Introduction

    6:16 The importance of digital ownership

    14:28 Innovations in blockchain technology

    16:40 OneFootball Labs

    25:47 Enhancing fan experiences through Web3

    27:22 F1 Delta Time, right holders & licensing

    31:39 MotoGP & Formula E

    34:09 Biggest opportunity in Web3 & sports over the next decade?

    39:56 The future of gaming in Web3

    43:05 Is Web3 the next unlock for gaming?

    49:36 Paying artists fairly through Web3

    54:50 NFT IPs & saturating the Web3 gaming market

    01:03:18 Where does crypto need to mature?

    01:08:04 What are you most exited about in Web3?

    01:10:13 What's overhyped in Web3?

    *******Thanks so much for watching or listening, and please do leave as much feedback as you can!

    Please follow us on Spotify, and subscribe to our channels on YouTube and Apple Podcasts!Also, please do leave us a review on whichever platform you’re consuming this content on!

    If you haven’t already subscribed to Sporting Crypto, you can do so here!

    ******Disclaimers

    This content is for informational purposes only and is not financial, business or legal advice.The content represents the contributors’ thoughts & opinions and does not represent the opinions of any other person, business, entity or sponsor. Any companies or projects mentioned are for illustrative purposes unless specified.

    The contents should not be used in any public or private domain without the express permission of the author.

    The contents should not be used for any commercial activity, for example - research report, consultancy activity, or paywalled article without the express permission of the creator.

    Please note, the services and products advertised by our sponsors (by use of terminology such as but not limited to; supported by, sponsored by or brought to you by) in this content carry inherent risks and should not be regarded as completely safe or risk-free. Third-party entities provide these services and products, and we do not control, endorse, or guarantee the accuracy, efficacy, or safety of their offerings.

    It's crucial to provide our audience with clear information regarding the inherent nature of services and products that might be covered in this newsletter, including those advertised by our sponsors from time to time. When you buy cryptoassets (including NFTs) your capital is at risk. Risks associated with cryptoassets include price volatility, loss of capital (the value of your cryptoassets could drop to zero), complexity, lack of regulation and lack of protection. Most service providers operating in the cryptoasset-industry do not currently operate in a regulated industry. Therefore, please be aware that when you buy cryptoassets, you are not protected under financial compensation schemes and protections typically afforded to investors when dealing with regulated and authorised entities to operate as financial services firms.



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit substack.sportingcrypto.com
  • In Ep. 9 of the Podcast I was lucky enough to speak to Ronan Joyce, Director of Digital Innovation at Manchester United.

    Watch the episode below on YouTube!

    Or your podcast player of choice… if you’d prefer not to see our faces!

    🍎 Find us on Apple Podcasts here [Link]

    ✅ Find us on Spotify here [Link]

    ⭐ Please subscribe on YouTube or your favourite podcast player of choice, and leave us a review!

    Timestamps:

    00:00 Introduction

    09:10 Manchester United Web3 activity

    10:26 First digital collectible launch: The Key

    13:28 Freemium models

    17:39 Managing, developing & growing a Discord community

    23:51 Main learnings from the initial launch

    26:52 Collect United

    33:28 Running Web3 at Manchester United

    34:54 Has there been pushback from fans?

    36:21 Utilising fan feedback for improvement

    38:59 The future of Manchester United's Web3 strategy

    41:11 How do these Web3 projects impact fandom as a whole for Manchester United?

    47:19 Enhancing the fan experience through Web3

    52:55 Tech cycles & direction of travel

    *******Thanks so much for watching or listening, and please do leave as much feedback as you can!

    Please follow us on Spotify, and subscribe to our channels on YouTube and Apple Podcasts!Also, please do leave us a review on whichever platform you’re consuming this content on!

    If you haven’t already subscribed to Sporting Crypto, you can do so here!

    ******Disclaimers

    This content is for informational purposes only and is not financial, business or legal advice.The content represents the contributors’ thoughts & opinions and does not represent the opinions of any other person, business, entity or sponsor. Any companies or projects mentioned are for illustrative purposes unless specified.

    The contents should not be used in any public or private domain without the express permission of the author.

    The contents should not be used for any commercial activity, for example - research report, consultancy activity, or paywalled article without the express permission of the creator.

    Please note, the services and products advertised by our sponsors (by use of terminology such as but not limited to; supported by, sponsored by or brought to you by) in this content carry inherent risks and should not be regarded as completely safe or risk-free. Third-party entities provide these services and products, and we do not control, endorse, or guarantee the accuracy, efficacy, or safety of their offerings.

    It's crucial to provide our audience with clear information regarding the inherent nature of services and products that might be covered in this newsletter, including those advertised by our sponsors from time to time. When you buy cryptoassets (including NFTs) your capital is at risk. Risks associated with cryptoassets include price volatility, loss of capital (the value of your cryptoassets could drop to zero), complexity, lack of regulation and lack of protection. Most service providers operating in the cryptoasset-industry do not currently operate in a regulated industry. Therefore, please be aware that when you buy cryptoassets, you are not protected under financial compensation schemes and protections typically afforded to investors when dealing with regulated and authorised entities to operate as financial services firms.



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit substack.sportingcrypto.com
  • In Ep. 8 of the Podcast I was lucky enough to speak to Cooper Sherwin, Co-Founder and Head of Community of LinksDAO.

    Watch the episode below on YouTube!

    Or your podcast player of choice… if you’d prefer not to see our faces!

    🍎 Find us on Apple Podcasts here [Link]

    ✅ Find us on Spotify here [Link]

    ⭐ Please subscribe on YouTube or your favourite podcast player of choice, and leave us a review!

    Timestamps:

    00:00 What are you focusing your energy on right now?01:48 What is LinksDAO?02:15 Timeline of buying a golf course...05:43 Negative reactions to raising money07:30 Execution & reaching goals08:31 The USP & criticality of using Web3 & crypto for LinksDAO?09:48 Community in the back, business in the front: Why has this structure been so successful?11:23 Operationally as a DAO, what challenges were surprising?12:38 Execution of buying a golf course18:31 First reaction to the newly purchased golf course19:28 Mechanics: NFTs, community, on-chain & voting22:17 Community decisions24:05 Why have there not been more success stories from DAOs?26:51 What is the end goal for LinksDAO?28:32 Reconciling a business with a Web3 native community29:53 Building a strong brand within golf vs Web330:52 Balancing a sustainable business & upside in growth32:23 What would you do differently starting LinksDAO again?35:40 What are you excited about more broadly in sports & Web3?36:50 Advice to sports organisations entering Web3 & investing in community37:55 What excites you outside of sport?38:38 How is the sports landscape changing?40:48 On-chain network & independence43:33 Roadmap for LinksDAO over the next year?

    *******Thanks so much for watching or listening, and please do leave as much feedback as you can!

    Please follow us on Spotify, and subscribe to our channels on YouTube and Apple Podcasts!Also, please do leave us a review on whichever platform you’re consuming this content on!

    If you haven’t already subscribed to Sporting Crypto, you can do so here!

    ******Disclaimers

    This content is for informational purposes only and is not financial, business or legal advice.The content represents the contributors’ thoughts & opinions and does not represent the opinions of any other person, business, entity or sponsor. Any companies or projects mentioned are for illustrative purposes unless specified.

    The contents should not be used in any public or private domain without the express permission of the author.

    The contents should not be used for any commercial activity, for example - research report, consultancy activity, or paywalled article without the express permission of the creator.

    Please note, the services and products advertised by our sponsors (by use of terminology such as but not limited to; supported by, sponsored by or brought to you by) in this content carry inherent risks and should not be regarded as completely safe or risk-free. Third-party entities provide these services and products, and we do not control, endorse, or guarantee the accuracy, efficacy, or safety of their offerings.

    It's crucial to provide our audience with clear information regarding the inherent nature of services and products that might be covered in this newsletter, including those advertised by our sponsors from time to time. When you buy cryptoassets (including NFTs) your capital is at risk. Risks associated with cryptoassets include price volatility, loss of capital (the value of your cryptoassets could drop to zero), complexity, lack of regulation and lack of protection. Most service providers operating in the cryptoasset-industry do not currently operate in a regulated industry. Therefore, please be aware that when you buy cryptoassets, you are not protected under financial compensation schemes and protections typically afforded to investors when dealing with regulated and authorised entities to operate as financial services firms.



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit substack.sportingcrypto.com