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Storytelling For Social Impact EP3: The $1 Billion Joke That Changed The Face Of Men's Health with Mark Leruste
In this episode, host Ravinol welcomes Mark Leruste, founder and CEO of Storycast, to explore the profound impact of storytelling on social causes.
Mark chose SDG3 'Good Health & Wellbeing' with a particular focus on Men's Health sharing insights from his time as Country Director at Movember.
Mark recounts his journey from creating a viral video resume to spearheading Movember's European efforts, emphasizing the pivotal role of personal storytelling in marketing and advocacy.
The discussion covers the alarming statistics around men's mental health, the societal hesitations men face in seeking help, and Movember's transformative approach using moustaches to raise awareness and funds.
You will learn how Movember went from a fun joke amongst friends to a global health initiative, raising over $1 billion, and some of the complexity of implementing disruptive campaigns and shifting masculine ideals.
They also delve into personal reflections on politics, empathy, and the importance of sharing personal stories for leadership and personal growth, drawing insights from both historical and modern advertising campaigns.
Through personal anecdotes and case studies, Mark and Ravinol underscore the liberating and impactful nature of embracing and sharing one’s authentic stories to make a difference.
00:00 Introduction
00:45 Meet Mark Leruste: Storytelling Expert
02:17 Mark's Journey with Movember
05:13 The Power of Personal Stories
07:50 Shocking Statistics on Men's Health
11:09 Challenges Men Face in Seeking Help
16:40 Movember's Origin Story
22:17 Successful and Unsuccessful Campaigns
30:13 Gillette's Take on Modern Masculinity
32:17 Exploring Gender Roles and Masculinity
34:19 The Impact of Controversial Campaigns
35:05 Self-Awareness and Personal Growth
35:24 Reflecting on Historical Contexts
37:30 Debating Participation Trophies
39:28 Understanding Political Perspectives
43:53 The Power of Personal Stories
56:58 The Importance of Authenticity
01:03:22 Conclusion and Final Thoughts
Mark Leruste
Mark is a leadership and communication expert, bestselling author of Glow in the Dark (Hachette UK), award-winning host of The Unconventionalists® podcast and former 7-figure fundraiser.He is on a mission to empower impact-driven leaders who are looking to positively influence their audience, learn how to use their voices to drive change and create real impact in the world.Mark believes every leader has an obligation to use their position and influence to make the world better. That’s why his big hairy audacious goal is to help one million entrepreneurs and business leaders impact the world with their story.
Mark's Website
Be Inspired Films - Purpose Driven Video Production Company - Award-winning social-purpose Video Production Agency bringing out the heart in stories that matter.We make creative content for ambitious clients that inspires the optimism and bravery needed to solve the world’s biggest challenges.Gillette Advert: 'We Believe The Best Men Can Be' - Ravinol and Mark discuss the controversial Gillette advert on the changing face of masculinity.Nike Advert 2024: Winning Isn't For Everyone - Mark shares his thoughts on Nike's 2024 Advert which asks 'Am I A Bad Person?' and explores the idea 'Winning Isn't For Everyone'Ben Hurst - TEDxLondonWomen Talk - 'Boys Won't Be Boys, They Will Be What We Teach Them To Be' -... -
Storytelling For Social Impact EP2: Beyond AI - Navigating the Future of Work and Storytelling with Nico Ceballos Jones
In this episode of the 'Storytelling for Social Impact' podcast, our host Ravinol Chambers welcomes Nico Jones, founder of Story Captain, to discuss the significance of storytelling in driving social change particularly in a post AI world with a focus on SDG 8 - Decent Work & Economic Growth.
They explore the importance of identifying and naming core stories, the future of work in an AI-driven world, and the role of storytelling in navigating societal shifts.
Nico shares practical tips on how individuals and organisations can harness the power of stories to inspire, influence, and create meaningful change.
Tune in to learn about the strategic use of storytelling cards, the evolving landscape of employment with emerging technologies, and the essential elements that make a story impactful.
00:00 Introduction to Storytelling for Social Impact
00:36 Meet Our Special Guest: Nico Jones
01:02 Nico's Journey and Passion for Storytelling
02:39 The Power of Naming Your Story
03:05 Exploring Sustainable Development Goals
03:23 Future of Work and AI
03:53 Icebreaker: Nico's Relationship with Weather
04:57 Seasons in Business and Personal Growth
06:43 Navigating Global Concerns and Personal Impact
08:55 Defining and Understanding Stories
11:42 Fear vs. Inspiration in Storytelling
12:21 The Pull of the Parallel Timeline
17:09 Creating Core Stories and Their Impact
28:36 The Philosophy of 'No Spoon'
28:51 Nike's 'Just Do It' Campaign: A Deeper Look
30:32 The Evolution of Big Brands
31:18 Decent Work and Economic Growth: SDG 8
32:27 AI and the Future of Work
37:01 The Role of Stories in Shaping the Future
40:09 The Value of Human Experience in a Tech-Driven World
44:37 Navigating the AI Revolution
54:15 The Power of Storytelling in Overcoming Challenges
59:50 Conclusion and Final Thoughts
Nico Ceballos Jones
Nico has been helping businesses tell their stories for 20 years. Back in the day, that meant animated videos packed with flying cars, spaceships, and robots.One day he realised: the real magic wasn’t in the fancy visuals. It was in the unique expertise and insights fizzing around in the business owners’ heads.So he started looking at how the most effective entrepreneurs and changemakers got out there and communicated that magic with ease; building belief in their businesses and organisations, while others struggled endlessly.He has developed a free scorecard which you can access on StoryCaptain.co.uk as your first step towards unlocking the storytelling revelations he has uncovered so you can begin to use them to make your own epic visions a reality.
Nico 's Website
Be Inspired Films - Purpose Driven Video Production Company - Award-winning social-purpose Video Production Agency bringing out the heart in stories that matter.We make creative content for ambitious clients that inspires the optimism and bravery needed to solve the world’s biggest challenges.Thomas & Penny Power's 'Business Is Personal' Community - Ravinol mentions Thomas and Penny Power and how they have been bringing business people together since the 90's with Ecademy. Business Is Personal is their most recent offering bringing business people together in community.Mo Gawdat - Scary Smart Book - Nico references this book as an example of the challenge we face navigating the future amidst the AI explosion.Daniel Priestley - Key Person Of Influence... -
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Storytelling For Social Impact EP1: Generosity in Storytelling - Building Effective Climate Narratives with Maryam Pasha
In this first episode of 'Storytelling for Social Impact,' host Ravinol Chambers introduces the podcast’s mission to merge the science and emotion of storytelling to create powerful narratives for social change.
Ravinol welcomes Maryam Pasha, curator of TEDxLondon and TEDxLondonWomen, as the first guest.
They discuss the importance of storytelling in driving social impact, sharing practical tips and strategies for effective communication.
Marian emphasizes the need for focus, clarity, and authenticity in storytelling, sharing insights from her extensive experience with TEDx speakers.
The episode also touches on overcoming audience complacency, making complex ideas accessible, and the importance of sharing 'climate-winning' stories over fear-based storytelling.
The conversation is filled with actionable advice for anyone looking to use storytelling as a tool for change, from understanding your core message to the art of generosity in your communication.
00:00 Introduction to the New Podcast
01:08 Meet Maryam Pasha: TEDx Curator and Storytelling Expert
04:14 Personal Insights and Self-Care Tips
07:24 Discussing Climate Action and Storytelling
12:39 The Power of Optimism in Climate Storytelling
18:58 Simplifying Complex Topics for Effective Storytelling
34:36 The Value of Generosity in Speaking
35:34 Understanding the Purpose of a TED Talk
37:28 The Importance of Lived Experience
40:13 Personal Storytelling: A Strategic Case Study
44:25 Finding the Right TEDx Platform
47:51 Crafting a Focused and Impactful Talk
56:15 The Power of Authenticity in Delivery
58:37 The Joy of Sharing Powerful Ideas
01:03:15 Recap and Final Thoughts
Maryam Pasha
@maryampasha on Instagram
@thisispasha on Twitter
Maryam's Website
Be Inspired Films - Purpose Driven Video Production Company - Award-winning social-purpose Video Production Agency bringing out the heart in stories that matter.We make creative content for ambitious clients that inspires the optimism and bravery needed to solve the world’s biggest challenges.Sahar Zand TEDx talk - We discuss how powerful a moment it was in Sahar's TEDxLondonWomen talk when she cut her hair on stage in protest to the way Iranian women were being treated for not covering their hair. Her talk is called 'Why Iranians are cutting their hair for ‘women, life, freedom’Jodie Jackson TEDx talk - Maryam encourages us to listen to Jodie Jackson's TEDxLondon talk - 'Beyond fake news: how to heal a broken worldview'Dr. Kris De Meyer TEDx talk - Maryam encourages us to listen to Kris's TEDx talk called 'Why we need to change how we talk about climate change'Katherine Hayhoe's book - Maryam encourages us to read Katherine Hayhoe's book 'Saving Us: A Climate Scientist's Case for Hope and Healing in a Divided World'. She also encourages us to check out her newsletter on Linkedin.Payzee Mahmod TEDx Talk - Maryam encourages us to listen to... -
Welcome everyone to my new podcast, Storytelling for Social Impact.
If you are a purpose-driven leader, change maker, educator, investor, or entrepreneur, I invite you and your friends and colleagues to join me on the first Sunday of every month.
I'll be diving into the science and emotion of storytelling, focusing specifically on social impact.
M guests and I will be sharing the common pitfalls to avoid so you don't spend lots of time and money on marketing that just doesn't work.
We'll also be sharing practical tools and strategies with you to help you cut through the noise, be bolder with your storytelling and unleash your creativity with confidence.
The podcast has been designed as a monthly source of inspiration to keep you going despite the various challenges you face so that you can tell stories that can change the world for the better.
The first episode will go live on Sunday, 1st of September, 2024 and I have some amazing guests lined up for you (sneak peak below).
I look forward to you joining me.
My first episode is with the world-class Marian Pasha, who is the curator of TEDxLondon.
She'll be sharing tips on securing your first TEDx Talk, as well as insights on building effective climate action narratives.
The amazing multi-award-winning storyteller Simeon Quarrie will be joining me in episode two sharing his tips and insights on engaging storytelling for diversity and inclusion.
The wonderful Nico Jones joins me in episode three sharing why getting clarity on your personal core stories as well as your brand core stories will be the thing that will protect you from a future where AI is taking over.
We will release a new episode on the first Sunday of every month thereafter.
Remember to hit subscribe wherever you listen to your podcasts so you know when a new episode has been released and to give us a review (hopefully five stars) if you get value from listening.
Let's build a community that wants to tell stories that will create a brighter future for us all.
Let's dive right in, I hope you like it.
The podcast is brought to you by the multi-award-winning Be Inspired Films who use the power of story to help ambitious purpose-driven organizations make the impossible possible.
