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Threading together his ideas on running a first-in-class legal department during a time of disruption, Pierre Gentin, Global General Counsel at McKinsey & Company, enlightens us through his great storytelling. Gentin covers the three elements he believes are vital to operating a well-run legal department: organizing the right structure, empowering talent to grow, and having great clarity of the function and its objectives. He also shares how he has been influenced by philosophy and music, and discusses growing up in South Africa. Gentin explains how small, precious moments in life may provide us with lessons that impact us in the largest way. Download the episode to learn more about Gentin’s insights and experiences — and to hear him play guitar!
Hosts: Lavinia Calvert & Deborah Farone Co-Producer: Katelin Zweifel-Korzuchin & Brit Nowacki Audio Engineer: Nikki Rasmussen Editor: Jessica Penfield -
David Lubars is Chief Creative Officer of BBDO Worldwide and Chairman of BBDO North America, an advertising agency often called the most creative on the planet. As new forms of communication and technology continue to emerge — from TikTok to augmented reality — the opportunities to create imaginative and impactful advertising are endless. Download the episode to learn what role creativity plays in marketing and driving revenue. Lubars also discuss how BBDO helps its clients “keep on keeping on.” The agency continually produces new and standout advertising that is creative and memorable for a range of clients, including Dunkin, BMW, and Mars. For Lubars, helping companies stand out through their marketing and “mixing the cement” is the best part of his job.
Hosts: Lavinia Calvert & Deborah Farone
Co-Producer: Katelin Zweifel-Korzuchin & Brit Nowacki
Audio Engineer: Nikki Rasmussen
Editor: Jessica Penfield -
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Professor Scott Westfahl, the Director of Harvard Law School’s Executive Education Program, is a nationally-recognized expert in the area of leadership. He discusses how teaching has changed during the COVID-19 pandemic and how Harvard is gathering its talent to foster new and agile ways of engaging students in the classroom. Listen to the episode to hear Westfahl share a mini course in design thinking and explain how to reformulate problems and locate new solutions. Westfahl also covers the value of networks, pointing to recent studies that show how the impact of widescale networks can help locate resources, widen contacts, and solve problems on the highest level. He explains how to design an in-house training program, and details the game-changing steps that can make the difference in hiring and retaining talent.
Hosts: Lavinia Calvert & Deborah Farone
Co-Producer: Katelin Zweifel-Korzuchin & Brit Nowacki
Audio Engineer: Nikki Rasmussen
Editor: Jessica Penfield -
As Chief Joy Officer of Joyful Planet, Patrice Tanaka helps both individuals and organizations define and leverage their purposes. Learn how purpose-driven organizations are outperforming their competition, and hear how Tanaka’s decision to take a ballroom dance class changed her life. She also recounts how she took hold of her own PR firm from the ranks of an ad agency and how the firm was later named one of the most creative PR shops in the country. Tanaka has helped unleash greater fulfillment and joy for clients throughout the world, and believes her purpose in life is to help others find their own purpose and joy.
Hosts: Lavinia Calvert & Deborah Farone
Co-Producer: Katelin Zweifel-Korzuchin & Brit Nowacki
Audio Engineer: Nikki Rasmussen
Editor: Jessica Penfield -
Ralph Baxter, Intapp Board Member and the former Chairman and CEO of the law firm Orrick, joins us to discuss the characteristics that are vital to becoming a true and innovative leader in the professional services arena. Learn how the COVID-19 pandemic has given firms an opportunity to accelerate necessary change and serve clients in better and more efficient ways. During the episode, Baxter also addresses the importance of diversity, a topic close to his heart. He recounts his discussions with Harvard’s David Wilkins regarding how work assignments are made within a law firm and how those decisions serve as an important inflection point for diversity and inclusion.
Hosts: Lavinia Calvert & Deborah Farone
Co-Producer: Katelin Zweifel-Korzuchin & Brit Nowacki
Audio Engineer: Nikki Rasmussen
Editor: Jessica Penfield -
Lisa Leong — a corporate lawyer, broadcaster, business developer, and consultant — shares her advice on how to truly connect with people. Learn more about the importance of using empathy to drive successful conversations, and discover how to get to the heart of an issue through a process Leong calls “empathy interviewing.” Leong reveals firsthand how empathy and connection are so vital to satisfying business goals and achieving success. She takes Lavinia Calvert and Deborah Farone through a fun exercise to illustrate this idea, and shares how she first learned to use empathy as a radio host and later as a student at the Australian Television and Radio School.
Hosts: Lavinia Calvert & Deborah Farone
Co-Producer: Katelin Zweifel-Korzuchin & Brit Nowacki
Audio Engineer: Nikki Rasmussen
Editor: Jessica Penfield -
As a partner at Pentagram and a world-renowned, award-winning graphic designer and design critic, Michael Beirut describes corporate identity as a bespoke suit that expresses the true character of the “wearer” or company. In this episode, Beirut explains how he works within professional services firms to build excitement around design ideas. Beirut goes on to describe how he and other designers build trust when they are hired, and how he often collects creative ideas and suggestions from those within the professional services firms he works with. He also describes his own creative process and the books and artists that have inspired him along the way.
Hosts: Lavinia Calvert & Deborah Farone
Co-Producer: Katelin Zweifel-Korzuchin & Brit Nowacki Audio Engineer: Nikki Rasmussen
Editor: Jessica Penfield -
Vanderbilt Law’s Cat Moon is known for teaching her students about making the law more accessible and making legal delivery more seamless. With a background in communications, law, and now academia, Moon reveals how our legal ecosystem and other professional services have not kept pace with the rest of the world. Tune in to hear Moon’s ideas for new solutions, and learn how human-centered design can be applied to the practice of law as well as everyday business problems. Moon also discusses professionals using social media, explaining how Twitter has been a helpful tool in her own collaboration efforts. She shares her experience of teaching classes during the COVID-19 pandemic, and states that, despite having to broadcasting in a mask behind plexiglass, Moon has been able to create a close connection with her students by constantly experimenting in the classroom.
Hosts: Lavinia Calvert & Deborah Farone Co-Producer: Katelin Zweifel-Korzuchin & Brit Nowacki Audio Engineer: Nikki Rasmussen Editor: Jessica Penfield -
Natalie Loeb, founder and CEO of Loeb Leadership Development, explains how combining various methods of remote and virtual learning can help make incredible inroads when training managers and leaders. Listen to this week’s episode of the Strategy Sphere podcast to hear Loeb share advice with hosts Lavinia Calvert and Deborah Farone on managing remote teams, creating diverse and inclusive workforces, and using business tools to help diagnose and solve management issues.
Loeb also points out that the most important element when creating change is to have authentic, involved commitment from leaders. She describes the essential elements for professional services firms that want to create a culture that helps build leaders and continuously reinforces a diverse workforce.
Hosts: Lavinia Calvert & Deborah Farone Co-Producer: Katelin Zweifel-Korzuchin & Brit Nowacki Audio Engineer: Nikki Rasmussen Editor: Jessica Penfield -
Tom McMakin and Jacob Parks of Profitable Ideas Exchange (PIE) discuss their book, Never Say Sell, in which they explore how to grow work within existing clients. They reveal how they run their company by incorporating gamification, and explain how firms can add value in an era of disruption. McMakin and Parks also explain how to scale trust and credibility, point out the differences in sales techniques, reveal how selling a “credence good” is a unique undertaking, and talk about how firms are moving away from the standard concept of using a sales funnel system to a practice of planting relationships that are nurtured over time.
Hosts: Lavinia Calvert & Deborah Farone Co-Producer: Katelin Zweifel-Korzuchin & Brit Nowacki Audio Engineer: Nikki Rasmussen Editor: Jessica Penfield -
Dale Bornstein, CEO at integrated marketing firm M Booth, reveals the factors that made her a compassionate leader and how she finds her own mentors in the pressure-filled industry of integrated marketing. “Integrated marketing is a really cohesive approach to pulling the right levers in the marketing mix in the right ways for the most impact,” says Bornstein. In order to operate a fast-moving, award-winning agency, Bornstein has embraced several leadership lessons obtained during her adventures, which she details in this episode.
Hosts: Lavinia Calvert & Deborah Farone Co-Producer: Katelin Zweifel-Korzuchin & Brit Nowacki Audio Engineer: Nikki Rasmussen Editor: Jessica Penfield -
Mitch Zuklie, Chairman and Chief Executive Officer of the law firm Orrick, shares how narrowing an organization’s objectives into just a few key areas can make an enormous difference in terms of innovation, marketing, hiring, and creating an operating game plan. Zuklie also discusses the two key criteria — grit and teamwork — that his firm applies when evaluating talent. Learn about beta-testing legal technology, attributes that make an effective leader, and the ways Zuklie applies the principles of saving wild salmon to the operation of a legal professional services firm. Hosts: Lavinia Calvert & Deborah Farone Co-Producer: Katelin Zweifel-Korzuchin & Brit Nowacki Audio Engineer: Nikki Rasmussen Editor: Jessica Penfield
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“Innovation isn’t about disrupting everything and turning the world on its head; Innovation can be a tiny adjustment in the way you operate,” says Jennifer Leonard, Chief Innovation Officer and Executive Director of the Future of the Profession Initiative at the University of Pennsylvania Carey Law School. In the inaugural episode of Strategy Sphere, Lavinia Calvert and Deborah Farone speak with Leonard, addressing how to focus on end users and how — using the tools of radical collaboration — each of us can uncover unexpected solutions to age-old problems.
Hosts: Lavinia Calvert & Deborah Farone Co-Producers: Katelin Zweifel-Korzuchin & Brit Nowacki Audio Engineer: Nikki Rasmussen Editor: Jessica Penfield -
As professional services marketers we face the complicated challenges of marketing expertise, relationships and reputations. And whether you are in the accounting, consulting, legal, or advertising spheres, there are so many similar, yet intricate issues. But they are issues we’re excited to figure out as we talk to the smartest people on the planet, to find the answers.
