エピソード
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Are art and science really that incongruent?
Creative technology is a relatively new field of work that straddles the border between arts, science, design and development.
In his very first episode, Benjamin Xue, one of the leads in STUCK's newly launched branches STUCK Labs, shares aspects of what he does as a creative technologist at STUCK, and even plays a sneaky little numbers game to showcase the magic of computational thinking.
If you want to find out more about STUCK Labs click on the link below
https://stucklabs.com
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If you would like to hear more like this you can find us on:
Youtube: https://youtube.com/playlist?list=PLl1HOXB4dbFcooWNhZtfJ3hPDTdm5X7p7
Spotify: https://tinyurl.com/spotstuck
Google: https://bit.ly/2Ufs9FG
Apple: https://tinyurl.com/applestuck
Or you can follow us on:
Website: https://www.stuck.sg/
Facebook: https://www.facebook.com/stuckdesign/
Instagram: https://www.instagram.com/stuckdesign/
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You can have the perfect design and it could still fail
If you can't tell it's story well.
Today we have one of STUCK's newest director's KK Wong sharing about how to craft a story so your audience understands the consideration behind your design.
KK shares how a juicy insight needs to be R.I.P.E. like a juicy mango
How to test your design stories with the 'Happy Hour Bar' test and how to get really good at making sure your design stories stick.
Check out http://www.stuck.sg for the full transcript.
#STUCKdesign #MakeThingsPeopleLove #MTPL #designstorytelling #happyhourbartest #ripeinsights
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Should designers only design for the good of humanity?
Donn shares how creating small ripples for good is better than trying to effect big changes,
and how life-centred design could be a more compassionate alternative to human-centred design.
#STUCKdesign #STUCKinDesign #STUCKedu #podcast #MakeThingsPoepleLove #MTPL #lovable #consultancy #humancentreddesign #lifecentreddesign #whatsnext
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Designers face a dilemma when asked to design products or services that may not align with their personal beliefs.
In the case of vice products, Donn shares why STUCK tends not to pick up such projects, and how the team holds one another accountable to only designing for good.
#STUCKdesign #STUCKinDesign #STUCKedu #podcast #MakeThingsPoepleLove #MTPL #lovable #consultancy #vice #design
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An idea that is based on truthful insight will naturally resonate and be loved,
and storytelling is the key to bringing this to light.
Donn shares an anecdote of designing a farming implement,
and how the project team crafted a story to bring forward a missing but crucial insight that would alter the entire design.
#STUCKdesign #STUCKinDesign #STUCKedu #podcast #MakeThingsPoepleLove #MTPL #lovable #consultancy #insight #truth
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Designing a well-loved product is hard; producing and selling one is even harder.
Donn discusses the various stakeholders involved in making an object that people love,
and how big brands like MUJI and Apple are closing the gap between objects that designers love and objects loved by the general public.
Donn also shares the approach he takes when designing products people love,
and how to design something that people don’t know they miss.
#STUCKdesign #STUCKinDesign #STUCKedu #podcast #MakeThingsPoepleLove #MTPL #lovable #muji #apple #consultancy
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We go on staycations to relax and unwind,
but what difference does a hotel bring as compared to our own homes?
Donn thinks the answer lies in the products we have at home
and shares how products that are inappropriately designed for human use at home
are driving us to find an escape elsewhere.
#MakeThingsPeopleLove #STUCKedu #STUCKinDesign #STUCKdesign #consultancy #podcast #MTPL #staycaytion #humanbehaviour
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Creating a delightful experience is a common goal amongst designers and brand managers.
Yet, this sense of delight changes with the context of the brand, product and user.
Tze talks about the different ways “delightfulness” changes, and how we can use it to design better things that people love.
#MakeThingsPeopleLove #STUCKedu #STUCKinDesign #STUCKdesign #consultancy #podcast #MTPL
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'I just need to add one more thing to make it better'
As a designer, project manager or client, it’s tough to decide when a design is complete and ready for market.
Tze shares how testing is an important step in evaluating a design’s readiness for the market, and how there needs to be a balance between innovation and pragmatism.
#MakeThingsPeopleLove #STUCKedu #STUCKinDesign #STUCKdesign #consultancy #podcast #MTPL
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Intangible prototype,
tangible experience.
It is easy to think about making prototypes and iterations when the project involves a tangible object,
but how exactly can you visualise an intangible prototype?
Tze shares some examples of ways to create a tangible experience of an intangible prototype.
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#stuckdesign #stuckindesign #podcast #processes #makethingspeoplelove #MTPL #stuckedu #designexperiment
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Is there ever too crazy an idea?
Crazy ideas are often associated with things that are unfeasible or too out-of-this-world,
but it doesn’t always have to be the most complex or challenging idea.
Tze shares how crazy ideas can just be what is completely unexpected and unconventional that inspire new methods or designs.
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#stuckdesign #stuckindesign #podcast #processes #makethingspeoplelove #MTPL #stuckedu
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Thought experiments cost nothing to test.
Experiments are valuable to discover newness but can often be costly and comes with the risk of failing.
Yet experiments can also start from thought experiments, which cost close to nothing to test.
Tze shares how to experiment meaningfully in different kinds of projects, and how the spectrum of experimentation can lead the design process.
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#stuckdesign #stuckindesign #podcast #processes #makethingspeoplelove #MTPL #stuckedu #designexperiment
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Doing research isn’t just about asking questions. Instead of conducting research with the mindset of a one-way collection of data, Jieyu shares how going into research with a point of view on the subject matter enriches the process and the data you collect. Jieyu also talks about how a qualitative research methodology, like design research, can provide a different kind of representation that quantitative research gives.
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If you would like to hear more like this you can find us on:
Spotify: https://tinyurl.com/spotstuck
Google: https://bit.ly/2Ufs9FG
Apple: https://tinyurl.com/applestuck
Or you can follow us on:
Website: https://www.stuck.sg/
Facebook: https://www.facebook.com/stuckdesign/
Instagram: https://www.instagram.com/stuckdesign/
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#stuckdesign #stuckindesign #podcast #processes #makethingspeoplelove #MTPL
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Does bias really have no part to play in research?
It is commonly believed that research studies should be unbiased and fair.
Yet, biases are very much human and commonly found in research, especially qualitative studies.
Jieyu shares how biases should be something to look out for when conducting design research, but also help to guide the synthesis of data and add richness to the research work.
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Why do we need to hire a designer?
Most companies have employees who are far more experienced, who understand the issues the company is facing more intimately and who by all logic would do a much better job at solving the problems the company is facing.
So why would you pay someone who knows next to nothing about your issues to come in and tell you how to change your company?
Let Jieyu share in this short snippet, the crux of why designers are paid to consult on complex issues that companies face and how they bring value to a field they may be novices in.
#makethingspeoplelove #stuckindesign #designconsultancy
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Design thinking seems to be the hot new tend that everyone talks about.
And though it seems quite simple in concept it is seen as something that only designers can do.
Well the truth is,
ANYONE CAN USE DESIGN THINKING.
Listen to Jieyu as he breakdown what design thinking truly is, empathy and looking at things through someone else's shoes.
Learn how you can employ a little design thinking in your own life and get ahead of the crowd.
#stuckdesign #stuckindesign #makethingspeoplelove #MTPL #podcast #process
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Design Thinking has been a buzzword amongst innovation teams and businesses over the past few years, and it can be easy to fall onto the bandwagon without truly understanding the core intention of the process.
Tze talks about the cornerstone of the popularised process, and key points to keep in mind before and after attending a design thinking workshop.
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Or you can follow us on:
Website: https://www.stuck.sg/
Facebook: https://www.facebook.com/stuckdesign/
Instagram: https://www.instagram.com/stuckdesign/
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#stuckdesign #stuckindesign #podcast #processes #makethingspeoplelove #MTPL
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Ever wondered what the story behind STUCK’s name was?
Or been curious how friends make a design studio work without tearing each other’s limbs off?
Donn shares his tale of STUCK’s origin story, his journey in growing the business, and his end goal for the STUCK team.
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Too many processes hinder innovation.
As a company grows, processes come into place to give structure and a fallback for newcomers to assimilate into the company’s approaches and even culture.
Yet these processes often become impediments for the team, especially when it obstructs innovation.
Tze shares how STUCK has been evolving on both the design and business fronts and the 2 fundamental truths that remain and guide the design practice over the years.
#stuckdesign #stuckindesign #podcast #processes #makethingspeoplelove #MTPL
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In a consultancy like STUCK that dabbles in a plethora of projects,
design work can become a blur, but some things just stick.
Jieyu shares the most memorable and disappointing projects that he has done at STUCK over the years,
as he recounts the lessons learnt and experiences had, he also dives into client-consultancy working relationships, and how that develops and gets strengthened over time.
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If you would like to hear more like this you can find us on:
Spotify: https://tinyurl.com/spotstuck
Google: https://tinyurl.com/googstuck
Apple: https://tinyurl.com/applestuck
Or you can follow us on:
Website: https://www.stuck.sg/
Facebook: https://www.facebook.com/stuckdesign/
Instagram: https://www.instagram.com/stuckdesign/
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#stuckdesign #stuckindesign #podcast #memorable #makethingspeoplelove #MTPL
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