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Popular YouTubers are switching away from video to podcasting. At the same time, podcasters constantly hear that they should be launching on YouTube. What’s the future of podcasting on the video platform and is it really a great place for your show?
We sit down with veteran YouTuber and creator economy expert Samir Chaudry of The Colin and Samir Show to discuss:
Why The Colin and Samir Show launched as a podcast firstWhy big YouTubers like Emma Chamberlain are shifting to podcastingWhat creators should take away from YouTube’s news that they’re leaning into podcastingWhat it takes to succeed as a podcaster on YouTubeHow to break through a performance plateau with your showGet a full transcript of this interview at https://www.supercast.com/podcast
Become a Supercasters Premium subscriber to unlock even more great podcaster resources:
Extended interviews and subscriber-only contentAudio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcastA private networking community for podcasters just like youSubscribe here for FREE.
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Finding advertisers for your show can be a long, hard slog. Wouldn’t it be great if you could offer your ad slots in a store and interested sponsors could add them to their cart in seconds?
That’s the idea behind Gumball, a new host-read ad marketplace. Gumball CEO Marty Michael joins the show to talk about:
The problems with handling host-read ads manuallyHow Gumball works for both podcasters and advertisersWhich podcasts are a good fit for the Gumball marketplaceSome of the new features the Gumball team is working on this yearGet a full transcript of this interview at https://www.supercast.com/podcast
Become a Supercasters Premium subscriber to unlock even more great podcaster resources:
Extended interviews and subscriber-only contentAudio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcastA private networking community for podcasters just like youSubscribe here for FREE.
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Twitter can be a goldmine for finding podcast listeners and building relationships with them. Twitter’s Shay Thiyagarajah joins us for an insider look at the steps you can take to find your audience on the social platform.
If you’ve been jonesing for a way to get live feedback from listeners during a podcast recording, you’re going to want to hear this! We go deep on Twitter Spaces including how to:
Plan a live Twitter Space to get the most people engagedTap into Twitter’s discoverability features to get new people in your SpaceInteract with your audience in a SpaceUse the content afterwardsShay also reveals:
What kind of content works best on TwitterHow to tie your podcast into Twitter’s superpowerThe keyword and topic trends that Twitter is seeing dominate the conversation in 2022Get a full transcript of this interview at https://www.supercast.com/podcast
Become a Supercasters Premium subscriber to unlock even more great podcaster resources:
Extended interviews and subscriber-only contentAudio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcastA private networking community for podcasters just like youSubscribe here for FREE.
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LinkedIn’s Jessi Hempel shares her best tips for using LinkedIn to grow your audience and build connection with listeners.
As the host of Hello Monday and the head of the LinkedIn Podcast Network, Jessi has herself experimented with all that Linkedin has to offer podcasters, and she tells us what she’s found to work best.
We cover:
LinkedIn’s new podcast network, how it works, and why you might want to apply to joinThe specific ways Jessi uses LinkedIn’s newsletter feature to engage her podcast listenersWhy LinkedIn Live has been Jessi’s “game changer” and how you can use it to build presence with your audienceWhy to position yourself as the brand on LinkedIn rather than your podcastSimple tips for highlighting your content to tap into LinkedIn’s SEO powerThe one call to action every podcaster should have on their personal profileGet a full transcript of this interview at https://www.supercast.com/podcast
Become a Supercasters Premium subscriber to unlock even more great podcaster resources:
Extended interviews and subscriber-only contentAudio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcastA private networking community for podcasters just like youSubscribe here for FREE.
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The value you create is not in how you deliver your content, says Mighty Networks CEO Gina Bianchini. Your value comes from giving people a reason to pay attention to something they care about, and a way to manifest their identity.
That’s why Gina recommends you stop thinking of what you do as podcasting and start thinking of it as bringing together people who want to find each other.
We cover:
What content businesses can learn from software companies to help them thriveThe difference between and audience and a communityThe surprising best time to start building a community around your podcastHow podcasts with relatively small followings have been able to grow their revenue and profile through their communityHow to justify a much higher subscription price than you’re probably charging right nowThe 3 questions every successful community must be able to answerHow current communities can tap into the coming web3 waveGet a full transcript of this interview at https://www.supercast.com/podcast
Become a Supercasters Premium subscriber to unlock even more great podcaster resources:
Extended interviews and subscriber-only contentAudio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcastA private networking community for podcasters just like youSubscribe here for FREE.
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Podcaster and producer Nick Hilton shares his take on current podcast industry trends and what they mean for those of us in the long tail.
Is the golden age of podcasting over? Warning! Pessimism ahead.
We cover:
What it means when tech platforms, like Apple and Spotify, enter the content gameThe misalignment with big tech that’s creating big stress for content creatorsThe industry dynamics that Nick says make it hard for the long tail to thriveWhat public broadcasters and private tech companies could do to better support smaller podcastersNick’s advice for succeeding as a podcaster… in 2027Get a full transcript of this interview at https://www.supercast.com/podcast
Become a Supercasters Premium subscriber to unlock even more great podcaster resources:
Extended interviews and subscriber-only contentAudio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcastA private networking community for podcasters just like youSubscribe here for FREE.
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Your podcast isn’t in the Top 100 list? Don’t despair. Podcasting’s long tail is a great place to be. Jeff Vidler, president of podcast research company Signal Hill Insights, shares his data on the listening and spending habits of podcast audiences, and what the numbers mean for you.
We cover:
Why it's a mistake to apply mass media dynamics to podcastingWhere long tail podcasters have an advantage over the Top 100The top reason listeners get into podcastsThe latests stats on people who support podcasts through donation or subscriptionHow smart programmatic ads could change podcasting's long tailWhere long-tail podcasters should focus their attention in the next 12 monthsGet a full transcript of this interview at https://www.supercast.com/podcast
Become a Supercasters Premium subscriber to unlock even more great podcaster resources:
Extended interviews and subscriber-only contentAudio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcastA private networking community for podcasters just like youSubscribe here for FREE.
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Do you dream of podcasting full-time? Kyle Cray is here to share how he was able to fulfill that dream, recently quitting his job as a software engineer to go all-in on his show.
Kyle walks us through how he and co-host Kim launched their reality TV podcast and quickly grew it, how they packaged and priced their plans, how they keep fans engaged, and why subscription income is hands-down Kyle’s favorite.
Get a full transcript of this interview on our website at https://www.supercast.com/podcast
Become a Supercasters Premium subscriber to unlock even more great podcaster resources:
Extended interviews for every Supercasters episodeAudio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcastA private peer networking community for podcasters just like youSubscribe here for FREE.
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How much should you charge for your podcast subscription? Should you have multiple tiers or one? What about annual or lifetime memberships?
Subscription pricing expert Steven Forth reveals everything you need to know to set a podcast price that will have people clicking to subscribe. From understanding the value you deliver, to using market and competitor benchmarks to your advantage, you’ll learn the secrets of buyer psychology and how to put them to work for your show.
Get a full transcript of this interview on our website at https://www.supercast.com/podcast
Become a Supercasters Premium subscriber to unlock even more great podcaster resources:
Extended interviews for every Supercasters episodeAudio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcastA private peer networking community for podcasters just like youSubscribe here for FREE.
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How do you grow from zero to 3 million downloads in 3 years? For Terri Lomax of Cultivating H.E.R. Space, a few key strategies paid off.
Hear how Terri and her co-host identified their ideal loyal listeners, collected their input, and folded that feedback back into the show. You’ll then learn how Terri has used the PHLIP method to land features in high-profile publications and collaborate with high-profile guests to continue their growth trajectory.
Get a full transcript of this interview on our website at https://www.supercast.com/podcast
Become a Supercasters Premium subscriber to unlock even more great podcaster resources:
Extended interviews for every Supercasters episodeAudio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcastA private peer networking community for podcasters just like youSubscribe here for FREE.
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Jay Clouse has built the Creative Elements podcast to nearly a million downloads since its launch in March 2020. It now sits at the heart of a mini media empire that also includes newsletters, a blog, and training courses.
How did Jay grow his podcast so quickly? Listen in as he shares a range of backstage tips, from harnessing the power of a good edit to how he landed Seth Godin as his guest for episode 1.
Get a full transcript of this interview on our website at https://www.supercast.com/podcast
Become a Supercasters Premium subscriber to unlock even more great podcaster resources:
Extended interviews for every Supercasters episodeAudio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcastA private peer networking community for podcasters just like youSubscribe here for FREE.
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We’ve got a special episode for you today, on loan from TubeTalk, a podcast for YouTube creators. The hosts of TubeTalk recently had Saagar Enjeti and Jason Sew Hoy on as guests.
Saagar Enjeti is the co-host of a hit podcast and YouTube show called Breaking Points. Breaking Points launched a subscription program with Supercast this past summer that landed 10,000 paying subscribers in the first 48 hours alone.
Jason Sew Hoy is the CEO of Supercast. In this interview, Saagar and Jason do a deep dive into Breaking Points and their success , including how they built and structured their subscription program.
There are a lot of great takeaways in this case study including how to figure out the perks your audience wants, experimenting with content, how to market your subscription program, the dangers of overpromising and a whole lot more.
Get a full transcript of this interview on our website at https://www.supercast.com/podcast
Become a Supercasters Premium subscriber to unlock even more great podcaster resources:
Extended interviews for every Supercasters episodeAudio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcastA private peer networking community for podcasters just like youSubscribe here for FREE.
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American Girls is a podcast mashup of pop culture, '90s nostalgia, and social history. It has quickly blown up, attracting a deeply engaged audience of followers and paid subscribers, along with sponsors and a book deal.
Co-host Allison Horrocks shares how American Girls has succeeded by staying true to their vision and audience, the tipping points in their growth, and why following standard podcast wisdom isn't always the right thing to do.
"A lot of folks have advice for you and for the show that they would make, and you have to kind of make the show that you feel comfortable making. I don't think we've ever gotten bad advice, but I think we've gotten advice that wasn't right for us. And knowing how to tell the difference, especially when you read your own reviews, is very hard."
Become a Supercasters Premium subscriber to unlock even more great podcaster resources:
Extended interviews for every Supercasters episodeAudio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcastA private peer networking community for podcasters just like youSubscribe here for FREE.
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Ask A Housekeeper publishes every single day as a podcast, YouTube show, and blog post. How does host Angela Brown do it? “I like to work smart, not hard,” she says.
For Angela, that means using a documented 172-step system, producing in parallel, and repurposing everything from backdrops to transcriptions.
After more than 1,200 episodes, the show is a well-oiled money-making machine. But more than that, it’s a huge marketing funnel for Angela’s core subscription business: a training program she sells for $65/month.
Whether you’re looking for ways to amp the production efficiency of your podcast, are wondering how to publish your show in multiple formats, or could use some tips on driving people to paid subscriptions, you’ll find something to help you in this jam-packed episode.
Become a Supercasters Premium subscriber to unlock even more great podcaster resources:
Extended interviews for every Supercasters episodeAudio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcastA private peer networking community for podcasters just like youSubscribe here for FREE.
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When is your podcast not just a podcast? When it evolves to survive in today’s 500-lane multimedia world.
Juleyka Lantigua, founder and CEO of LWC Studios, joins us to explain how collaborating with your audience to find new extensions of your show isn’t just smart—it’s crucial to your sustained success.
Become a Supercasters Premium subscriber to unlock even more great podcaster resources:
Extended interviews for every Supercasters episodeAudio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcastA private peer networking community for podcasters just like youSubscribe here for FREE.
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Master marketer Dave Gerhardt shares details of how he built a thriving community of 3,000+ paying subscribers in less than 2 years.
Starting with a podcast, Dave’s DGMG community now includes an active Facebook group, a content-packed “university,” and an industry job board.
In this rapid-fire conversation with host Jason Sew Hoy, Dave unpacks:
How audience feedback shows you the wayThe value of low-fi contentUsing a podcast at the top of your marketing funnelWhy podcasting is only part one of audio, and what’s coming nextHow focusing on one door sent his subscriptions through the roofAnd moreBecome a Supercasters Premium subscriber to unlock even more great podcaster resources:
Extended interviews for every Supercasters episodeAudio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcastA private peer networking community for podcasters just like youSubscribe here for FREE.
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Quick!—Name 3 ways to grow your podcast audience. I bet you didn’t say finding your purpose, protecting your energy, or taking the marketing pressure off.
But podcast veteran Espree Devora is here to share why those things work.
Along the way, we explore podcast SEO, Twitter hacks, mental versus physical subscription, and so much more. You don’t want to miss this episode.
Espree Devora is the founder and long-time host of two podcasts: WeAreLATech and the Women in Tech show, which was named a Harper’s Bazaar Top 10 podcast in 2019.
Over the years, Espree has produced and published over 1,000 podcast episodes and as if that wasn’t enough to keep her busy, she’s also a prolific writer, speaker, YouTuber, and consultant on podcasting and the podcast industry.
Join us as we deep dive into all the ways you might not have thought you could grow your show.
Become a Supercasters Premium subscriber to unlock even more great podcaster resources:
Extended interviews for every Supercasters episodeAudio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcastA private peer networking community for podcasters just like youSubscribe here for FREE.
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Author & podcaster Joe Pulizzi (Content Inc.) shares what it takes to turn a great podcast into a great podcast business. From focusing on platforms but diversifying revenue to wrapping your audience in the octopus arms of content love, Joe’s insights and examples point the way to growing and sustaining your podcast income.
Become a Supercasters Premium subscriber to unlock even more great podcaster resources:
Extended interviews for every Supercasters episodeAudio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcastA private peer networking community for podcasters just like youSubscribe here for FREE.
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In this episode, we have Alie Ward as a guest! Alie is a science journalist and host of Ologies, a smart, fun science podcast filled with bizarre stories and science knowledge from many different fields (or -ologies!).
She is also the Daytime Emmy Award-winning science correspondent for CBS’s "The Henry Ford's Innovation Nation with Mo Rocca,” and host of “Did I Mention Invention?” on the CW.
Reaching 50 million downloads on Ologies, we reached out to talk about:
Building a science podcast with the audience, and how they get involvedTurning scientists into rockstars and tackling anti-science sentimentMisconceptions about scientists and the adventures they haveWhy Alie recommends starting a paid membership from the beginningSmart ways to involve the audience so they go from passive listeners to fully invested (and paying) subscribers!Enjoy!
Timestamps
2:16 Describing Ologies to the high school teacher3:57 Starting Ologies independent from networks5:17 Ology's listening stats6:19 Ology listeners choose to have fun and do some lifelong learning6:46 "There is science in everything"7:52 How Alie Ward sustains the show through paid membership and ads9:47 Choosing where the money goes, and the art of giving back11:06 Who are the listeners? Alie Ward describes the Ologites13:05 Turning scientists into rockstars and the battle against anti-science sentiment16:02 Scientists have adventures, and the academic ivory tower17:01 Building the podcast with the audience: How Alie Ward started Ologies19:07 You don't have to build your show alone21:30 People who will support you will support you from the start23:11 What are you giving to your supporters for $5 a month?24:02 What Alie would do differently with paid memberships25:41 What's next for OlogiesJoin us in the FREE Supercast premium feed and you get to hear Alie talk about:
The power of establishing a strong relationship with the listener from the very beginningThe fear of throwing all of ourselves into our passionsTaking risks, and getting permission as a creatorSign up here: premium.supercast.com
Links
Ologies WebsiteTwitterOlogies Instagram
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In this episode we'll hear from Jack Rhysider, the creator behind Darknet Diaries, an award-winning podcast with over 15 million downloads last year. With loyal listeners paying up to $15,000 a month in paid memberships, this podcast focuses on true stories from the dark side of the Internet: on hackers, breaches, shadow government activity, hacktivism, cybercrime, and all the things that dwell on the hidden parts of the network.
Main Points:
Building a high quality podcast from the first episodeHow Darknet Diaries grew to $15,000 a month in paid membershipsGetting podcast mentors through cold emailWhat podcasters get wrong when asking for money from their listenersEnjoy!
Join us in the FREE Supercast premium feed and you get to hear Jack talk about:
0:37 Would Jack ever join a network? Darknet Diaries' 2020 marketing plan2:42 Why promo swaps are effective at growing podcasts4:12 Winning awards and other marketing experiments4:58 Leverage and getting featured in Apple podcasts6:37 You don't need a large audience to start monetizing8:42 If you want to start monetizing your show...9:43 Price tiers, and why the $1 tier doesn't work well10:59 Paid podcast marketing did not work well, here's whySign up here: premium.supercast.com
Timestamps
1:32 True crime meets cybercrime: What is Darknet Diaries?2:23 Mixing podcasting and 10+ years in IT Security4:06 From side project to going full-time5:58 High quality standards from the very beginning7:00 Growing Darknet Diaries from the start through blogging and Twitter8:46 Jack Rhysider's mentors for Darknet Diaries11:16 How Email led to Darknet Diaries' podcast growth13:05 Pulling a Darknet Diaries story together through alerts14:54 Describing the listener, and the Discovery Channel17:51 Monetizing a podcast through Patreon and ads20:20 Data-driven monetization and offering value to listeners23:11 Go to the listeners, don't bring them to you24:53 $15,000 a month in memberships and revenue transparency27:23 What podcasters get wrong when asking for money28:25 Sharing podcast stats and findings through lime.link30:20 Megaphone.fm podcasts showing up on blocklists34:00 The future of privacy in podcasting35:23 What Jack Rhysider would do if he started all over again36:17 The evolution of the Darknet Diaries teamLinks
Darknet Diaries WebsiteDarknet Diaries StatsJack Rhysider's TwitterDarknet Diaries Twitter
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