エピソード
-
"We try to do as much as we can to really elevate customer voice and let the customer voice do the talking for us, which is something that we suggest companies do," says Kristi Gamboni, Sr. Integrated Marketing Manager at TrustRadius
In this episode of The Content Cocktail Hour, Kristi Gamboni, Senior Integrated Marketing Manager at TrustRadius, shares her insights on creating impactful B2B marketing content that effectively engages audiences without breaking the bank. Kristi talks about leveraging user-generated content, the importance of non-promotional, thought-out content, and innovative approaches like the 'Reviews After Dark' project. She also highlights the significance of brand awareness and cost-effective strategies in both physical and virtual events, advocating for creative and lean marketing practices to enhance brand visibility and engagement.In this episode, you’ll learn:
The importance of creating non-promotional, thoughtful content to engage audiences Whether it's a high-profile event or a lean, strategic initiative, maximizing exposure can be achieved on any budgetSuccess in social media and events often comes down to the power of collaboration Resources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Kristi on LinkedIn: https://www.linkedin.com/in/kristigamboni/Check out TrustRadius' website: https://www.trustradius.com/
Timestamps:(00:00) How to create non-promotional content that engages(02:50) TrustRadius’ use of software reviews for B2B content success(05:58) The power of events in marketing(10:11) How to measure success in content and events(15:03) Inside TrustRadius’ 'Reviews After Dark' series(19:52) How to make a big impact on a small budget -
"If you build that brand trust, everything else is going to start to follow," says Carol Howley, Chief Marketing Officer at Exclaimer
In this episode of The Content Cocktail Hour, Carol Howley, CMO at Exclaimer, discusses the essential role of brand and content in B2B marketing. Drawing from her extensive experience in both demand generation and brand marketing, Carol highlights how Exclaimer navigated a challenging market to double its ARR in two years. She and Adam explore the strategic value of rebranding, building trust, and balancing brand with demand. Carol also addresses the evolving role of content in marketing and shares insights into the underinvestment in brand due to its historically difficult ROI justification.In this episode, you’ll learn:Content drives both brand and demand generation, powering all marketing effortsBuilding trust and emotional connections boosts buyer confidence and long-term successGathering insights through tools, events, and community refines your strategy for better results
Resources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Carol on LinkedIn: https://www.linkedin.com/in/carolhowley/Check out Exclaimer: https://exclaimer.com/Timestamps:(00:00) How Exclaimer doubled ARR with brand and demand strategy(04:02) Balancing brand and demand(06:55) The importance of brand investment(10:31) Content as the foundation of marketing(15:02) The rebranding journey at Exclaimer -
エピソードを見逃しましたか？
-
"It's that fun balancing act of which one do we want to succeed versus which one is succeeding? And then taking a look and saying, do we need to promote more the one that we want to succeed?" says Matt Lyman, VP of Demand Generation at LeanData
In this episode of The Content Cocktail Hour, Matt Lyman, VP of Demand Generation at LeanData, draws from his diverse background in marketing, project management, and theater to enhance his demand generation and brand-building strategies. We talk about his controversial views on Marketing Qualified Leads (MQLs), discussing why they shouldn’t be the primary KPI, and the role of actionable playbooks in event management. Matt also share his insights on balancing demand generation with brand integration, highlighting effective content strategies, repurposing, and customer engagement.In this episode, you’ll learn:Use MQLs as signals, not primary KPIs. Focus on leads, account interactions, pipeline, and revenue for better performance tracking.Efficient demand generation boosts brand visibility, and strong branding enhances demand efforts. Both should work together seamlessly.Continuous iteration and repurposing of content, informed by data, can significantly improve engagement. Try different formats to see what resonates best.Resources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Matt on LinkedIn: https://www.linkedin.com/in/mattlyman/Check out LeanData’s website: https://www.leandata.com/
Timestamps:(00:00) How brand and demand gen work together for business growth(03:25) LeanData's approach to efficient marketing(13:43) The synergy between brand and demand generation(18:22) The importance of content in deal cycles(19:28) How to repurpose content for better engagement(23:24) Leveraging playbooks for strategic positioning(25:13) Why MQLs aren't dead in B2B marketing -
"I think one of the misconceptions around research is that it's got to be this long, formalized process that takes months and maybe a lot of budget. And I think that just kind of scares people away from the idea, or at least makes it something that you just want to put off indefinitely," says Clay Ostrom, Founder and Brand Strategist at Map & Fire
In this episode of The Content Cocktail Hour, Clay Ostrom, Founder and Brand Strategist at Map & Fire, talks about the importance of customer research, debunking myths about it being costly or time-consuming, and shares practical examples from his career. He shares his insights on why external perspectives are crucial for effective brand positioning and discusses the value of "how-to" content in engaging audiences. Plus, we talk about practical applications of Artificial Intelligence in business, specifically how AI can optimize narrow, binary tasks.In this episode, you’ll learn:Create "how-to" content tailored to specific job functions to boost engagement and click-through ratesUtilize external consultants for brand positioning to overcome internal biases and gain deeper insightsBegin with targeted customer research to shape content and positioning strategies efficientlyResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Clay on LinkedIn: https://www.linkedin.com/in/clayostrom/Check out Map & Fire: https://mapandfire.com/Timestamps:04:46 Boosting your brand with celebrity endorsements09:20 The crucial role of research and customer understanding17:39 Insights from diverse brand research19:24 The impact of AI on marketing24:30 Effective B2B content strategies27:50 The Importance of external perspective -
"And through that phase really saw the power of what happy users and customers can bring the organization in terms of growth and effective and efficient growth," says Jeff Reekers, Co-Founder and CEO of Champion.In this episode of The Content Cocktail Hour, Jeff Reekers, Co-founder and CEO of Champion, shares his journey as a marketer turned CEO. Jeff discusses his unique insights on customer-led growth, the journey from 1 to $150 million in revenue at Aircall, and the power of happy customers in driving business growth. We also explore the concept of "growth hacks" and why Jeff believes they're often just good marketing rebranded. Plus, Jeff reveals how Champion is revolutionizing customer marketing by making it a strategic part of organizations. In this episode, you’ll learn:The critical importance of focusing on customer experiences for sustainable growthBuilding genuine relationships with customers can provide exponential returns, such as referrals and long-term loyaltyUsing AI to centralize customer marketing, quickly identify happy customers, and engage them at the right timeResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffreekers/Check out Champion’s website: https://www.championhq.com/Check out Champion’s LinkedIn: https://www.linkedin.com/company/champion-hq/Timestamps:(00:00) Leveraging customer satisfaction for business growth(04:43) How to cultivate a customer-focused culture(08:15) Building an effective referral program (09:28) Reevaluating customer attribution metrics(15:42) How to scale customer marketing(16:49) Utilizing AI to engage customers effectively(21:33) Debunking growth hacks labeled as marketing tactics
-
"In the era of AI, video is where you can be more human. We advocate that AI always needs a human handler. The role that video plays in modern marketing is crucial; it allows for natural, engaging human-to-human connections," says Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast.
In this episode of The Content Cocktail Hour, Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast, shares her insights on the challenges and opportunities of marketing to marketers, drawing from her experience in both tech and content marketing. We talk about the evolving landscape of video marketing and discuss why it's crucial for companies to embrace webinars and virtual events as part of their broader content strategy.
Lindsay also shares her unconventional views on SEO practices like cold outreach link building and why she believes it might be time to rethink our efforts there. Plus, we explore how Goldcast has transitioned from a virtual events platform to a comprehensive video platform, enhancing the way marketers leverage video across the customer journey.
In this episode, you’ll learn:How to harness the full potential of virtual events and webinars by repurposing them into valuable video contentFrom improving brand recall to creating more human connections, video content outperforms text-based contentLeveraging your deep understanding of the marketer persona to create impactful content that resonatesResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Lindsay on LinkedIn: https://www.linkedin.com/in/lindsayladeroute/Check out Goldcast: https://www.goldcast.io/(00:00) The Strategic shift of Goldcast(07:24) How to leverage video in marketing strategies(10:30) Important tools and tips for video content(15:10) Measuring success in video marketing(22:18) Challenges of marketing to marketers(26:01) Why cold outreach link building is inefficient and unnecessary -
"Content distribution is more important than the actual content," says Mollie Kuramoto, Director of Marketing at High Alpha.In this episode, we’re joined by Mollie Kuramoto, Director of Marketing at High Alpha, to discuss the making of the highly anticipated 2024 B2B SaaS Benchmark Report. Mollie shares her journey, from her early days at a marketing agency to leading brand-building initiatives at High Alpha. She also reveals the intricate process behind creating this influential report, the importance of proprietary data, and why consistent, bold marketing trumps constant experimentation. Plus, Mollie drops an eyebrow-raising hot take on content distribution that you won't want to miss.In this episode you’ll learn:Building a trusted resource like the SaaS Benchmark Report takes years of consistency and marketing effortsWorking with partners can significantly amplify the reach and impact of your contentFocusing on content distribution is more crucial than creating exceptional content Resources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect Mollie on LinkedIn: https://www.linkedin.com/in/molliekuramoto/Check out High Alpha: https://www.highalpha.com/Take the 2024 SaaS Benchmarks Survey: https://www.highalpha.com/2024-saas-benchmarks-surveyTimestamps:(00:00) Why experiments are overrated in marketing strategies(00:53) The 2024 B2B SaaS Benchmark Report(07:05) Key insights on industry trends and benchmarks(20:52) The Importance of content distribution
-
"AI will never replace good content, that you will never get the human out of it, and that people are already starting to discern," says Dr. Amy Cook, Co-Founder and CMO at Fullcast.In this episode, we’re joined by Dr. Amy Cook, co-founder and CMO of Fullcast, to discuss her journey from academia to the C-suite, the role of content in the buyer's journey, and how AI will never replace the human touch in content creation. She also shares her insights on integrating AI for operational efficiency and the importance of aligning marketing closely with revenue goals.In this episode, you’ll learn:The significance of content in influencing 60% to 75% of the buyer’s journeyHow AI can be used to enhance content creation without replacing the human elementWhy closely aligning marketing efforts with revenue is crucial for successResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Dr. Amy on LinkedIn: https://www.linkedin.com/in/amyosmondcook/Check out Fullcast: https://www.fullcast.com/Timestamps:(00:00) Writer turned marketer finds success in tech industry(05:35) The role of AI in content creation(09:25) How Fullcast revolutionizes go-to-market teams(13:33) Why content is king in marketing strategy(15:48) The fulfillment of creating real impact in startups
-
"Do not say anything that doesn't need to be said. Keep it as simple as possible," says Erica Schneider, Founder of Cut the Fluff
In this episode, we’re joined by Erica Schneider, founder of Cut the Fluff, to discuss why LinkedIn might not be for everyone, the art of effective editing, and the power of building a personal brand. Erica also shares her innovative concept of "content sparring" and how she transformed her passion for editing into a thriving business.In this episode, you’ll learn:The importance of self-editing to enhance the overall quality of content and reduce endless feedback loopsThe importance of authenticity and consistency in building an engaged and loyal audienceThe concept of "content sparring" which is a collaborative, live editing process designed to improve content quality in real-timeResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Erica on LinkedIn: https://www.linkedin.com/in/erica-schneider66/Connect with Erica on X: https://x.com/ericasmyname?lang=enCheck out Cut the Fluff: https://cut-the-fluff.ck.page/
Timestamps:(00:00) Erica’s career journey to solopreneurship (05:01) The importance of editing content(11:39) How to create and sell successful courses(17:05) “Content sparring” and its benefits to social writing(20:07) Why LinkedIn is not for everyone -
"CEOs often push to market without securing internal engagement, but full internal commitment is essential to transforming a company into a well-oiled machine," says Perttu Ojansuu, CEO and Co-founder at Happeo
In this episode, we’re joined by Perttu Ojansuu, CEO and Co-founder of Happeo, to discuss knowledge management and its profound impact on organizational productivity. Perttu brings his unique lens as a CEO and a knowledge management provider to share how internal marketing, knowledge sharing, and organizational alignment can dramatically influence a business’s success. He also explores the specific challenges remote and hybrid organizations face and offers practical solutions for managing knowledge effectively in such environments.In this episode, you’ll learn:Efficient internal knowledge management is critical for organizational productivityAI can significantly enhance organizational productivity by assisting in creating the necessary knowledge and bringing it to the entire organizationInternal marketing and knowledge sharing are foundational to external marketing successResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Perttu on LinkedIn: https://www.linkedin.com/in/perttuojansuu/Check out Happeo: https://www.happeo.com/Timestamps:00:00 AI and its contribution to productivity02:58 The importance of internal marketing04:25 When to start knowledge management06:22 Impact of remote work on knowledge management11:39 AI's role in marketing and brand12:18 CEO’s perspective on brand and marketing -
"If Google is making all their money from advertising, and advertising compromises users privacy, you start to see product decisions where they put the user's privacy at risk, even though the browser is supposed to be the user agent," says Luke Mulks, VP Business Operations at Brave SoftwareIn this episode of The Content Cocktail Hour, our guest is Luke Mulks, VP of Business Operations at Brave Software. Luke discusses the challenges and solutions of maintaining user privacy in the digital age. He also discusses the broader implications of privacy in digital marketing, the rise of privacy regulations, and the future convergence of AI and Web3 technologies. Luke shared practical tips for consumers looking to protect their digital privacy and the unique ways Brave is innovating to keep user data secure.
In this episode, you’ll learn:The importance of privacy-focused digital tools and how Brave aims to provide strong privacy protections by default through its browser, search engine, and other productsHow marketers can balance personalization with privacy by utilizing innovative targeting techniques that do not require extensive user data collectionThe potential future impact of emerging technologies like AI, Web3, and crypto on privacy, personalization, and digital identity verificationResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Luke on LinkedIn: https://www.linkedin.com/in/pureproductions/Connect with Luke on XCheck out Brave: https://brave.com/
Timestamps:00:00 Intro00:45 Meet Luke01:08 Luke's background and Brave's mission02:46 What Brave does03:41 Brave's unique approach to privacy10:02 Brave's innovative ad model17:20 Future of privacy, Web3, and AI21:57 Consumer privacy tips -
“AI can summarize a conversation. You can have AI help you on the video editing side to spin out a lot of different pieces. There are a lot of different things that we'll be able to do. But I do believe that one to one conversation will always be a big part of marketing,” says Tristan Pelligrino, Co-founder of Marketers in Demand.
In this episode of The Content Cocktail Hour, our guest is Tristan Pelligrino, co-founder of Marketers in Demand, a holding company that includes three unique agencies – Spoke, a content writing agency; Motion, specializing in video series and podcasts; and New North, focused on broad growth marketing. Tristan shares his expertise on serving small, scrappy marketing teams and the evolving landscape of B2B marketing, especially in the age of AI. We’ll also discuss the essence of effective marketing amid budget constraints and heightened goals.
In this episode, you’ll learn:
The challenges and pressures faced by small marketing teams and how to integrate AI for efficiencyImportance of building relationships and learning through various tacticsThe challenge of balancing focus between client's branding and own brandingResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Tristan on LinkedIn: https://www.linkedin.com/in/tristanpelligrino/
Check out Marketers in Demand: https://marketersindemand.com/
Timestamps:
00:00 Intro
00:41 Meet Tristan Pelligrino
03:37 Challenges for small marketing teams
05:15 The importance of shipping work
08:33 Balancing client work and self-promotion
11:00 AI in marketing
15:44 Unpopular opinions in B2B marketing
-
"If you launch a podcast with a very specific point of view, and you know who you're putting it in front of, people will listen to it," says Rachel Elsts Downey, Founder and CEO of Share Your Genius
In this episode of The Content Cocktail Hour, Rachel Elsts Downey, founder and CEO of Share Your Genius, shares her strategic insights into why every brand should embrace podcasting. Rachel discusses the difference between creating a media brand vs. a content brand, the evolving landscape of podcasting, and key performance indicators (KPIs) that matter for B2B podcasts. She also dives into how AI is revolutionizing the podcasting space and offers practical advice on getting started.
In this episode you’ll learn:How intentionality can drive better outcomes in your podcasting effortsKey performance indicators (KPIs) to measure the success of your podcastThe importance of human curation even in the age of AIResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Rachel on LinkedIn: https://www.linkedin.com/in/rachelelstsdowney/Check out Share Your Genius: https://shareyourgenius.com/B2B Podcast Data: Benchmarks for Success: https://shareyourgenius.com/b2b-podcast-data-benchmarks-for-success/
Timestamps:00:00 Intro00:29 Meet Rachel Elsts Downey01:19 The evolution and impact of podcasting04:21 Unpopular opinions in B2B marketing07:02 KPIs and measuring success in podcasting17:34 Opportunities and challenges of AI in podcasting22:29 Rapid fire podcast questions with Rachel -
"Content that includes personal perspectives, anecdotes, and real experiences tends to rank better on Google. This type of content is also performing well on other platforms, including third-party sites and social media channels like TikTok," says Casey Hill, Senior Growth Marketing Manager of ActiveCampaign.
In this episode of The Content Cocktail Hour, Casey Hill, Senior Growth Marketing Manager at ActiveCampaign, shares how to optimize Reddit for search traffic and content testing and build a data-driven LinkedIn presence. We'll also discuss his strategic approach to podcasting, including content repurposing and fostering debates for better engagement. This episode is a must-listen.
In this episode, you’ll learn:
Using tools like Hockey Stack to monitor LinkedIn impact and highlight the direct revenue generated from LinkedIn contentElevate personal perspectives and use Reddit as a testing ground for impactful business content (The Reddit test)Building a sustainable LinkedIn presence by engaging various organizational stakeholders and developing a content creation strategyResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Casey on LinkedIn: https://www.linkedin.com/in/caseyhill/
Check out ActiveCampaign: https://www.activecampaign.com/
Timestamps:
00:00 Transition from sales to marketing in SaaS
05:33 Quantitative approach to content strategy for engagement
07:33 Focus on expertise, customer voice, and outreach
11:50 Experimenting with promotions and tool attribution on LinkedIn
15:12 Utilizing social media to boost business
18:55 How Reddit multiplies content reach and enhances search traffic.
20:09 Identifying audience interests for producing effective content
25:11 Discussion on marketing channels, remote work productivity, diversity, and successful launch tactics
27:29 How a structured approach drives success
-
"Product marketing involves early engagement to understand the customer's needs and priorities, build features that resonate, and ensure effective messaging and positioning for a successful launch and sales," says Justin Dorfman of AssetMule.
In this episode of The Content Cocktail Hour, Justin Dorfman, founder and CEO of AssetMule, joins us. With over 15 years in the SaaS world, Justin's unique journey from sales to product marketing to founding his own company offers a wealth of knowledge. We'll explore his innovative approach to sales and marketing alignment, the crucial role of product marketing, and his journey to solving key pain points in sales collateral through AssetMule.
In this episode, you’ll learn:
The importance of sales and marketing alignmentPerspectives on where product marketing should sit within an organization and the rare involvement of product marketing in company processes Definition and importance of buyer enablement and comparison between B2C and B2B buying processesResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Justin on LinkedIn: https://www.linkedin.com/in/justindorfman87
Check out AssetMule: https://www.assetmule.ai/
Timestamps
00:00 Experienced SaaS professional turned founder discusses product marketing
06:22 Focusing on product marketers for empowerment
07:02 Strategic product marketing adding value in sales
12:34 Early companies relying on product marketing for sales enablement
13:47 Sales enablement, training teams, and organizing and evaluating content
18:13 B2B and B2C shopping behavior similarities
24:02 Starting a company without needing an idea.
-
“A common mistake is getting excited about an event and then questioning its success. This leaves marketers relying on vague anecdotes rather than solid data,” says Kate Hammitt, CMO of Splash
In this episode of The Content Cocktail Hour, we’re joined by the CMO of Splash, Kate Hammitt, to share her career journey from being a paralegal at the US Golf Association to becoming a key player in the event marketing industry. We discuss event-led growth, event strategy and execution, and broader CMO strategies and trends. Kate also shares a fresh perspective on the evolving landscape of B2B marketing, including the impact of AI and the importance of moving beyond traditional trade show booths. Let's raise a glass and dive in.
In this episode, you’ll learn:
Event-led growth should be treated as an intentional, repeatable go-to-market motion that strategically integrates both virtual and in-person events to drive revenue, engagement, and expansionEffectively measuring the success of events requires aligning event goals with specific metrics, focusing on data-driven outcomes rather than anecdotal experiencesBeyond large tentpole events and trade show booths, it's crucial to meet your buyer throughout the year with educational and engaging events to sustain and grow relationshipsResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Kate on LinkedIn: https://www.linkedin.com/in/kateslonaker/
Check out SplashThat: https://splashthat.com/
Timestamps:
[05:51] Events are part of the market strategy for growth
[07:04] Embracing non-scalable events drove 60% pipeline
[12:19] Measuring value and satisfaction of virtual events
[15:41] Assess skill sets, deploy strategy, and impact outcomes
[18:01] Tracking event success is crucial for reinvestment
[21:32] Trade show booths are outdated; focus broader
-
"There's no single way to create content. If you're building a category, use the same terminology as your customers and prospects. Create provocative thought leadership, explaining why this perspective matters. Ensure you're addressing unasked questions." says Dan Morgese, Director of Content Strategy and Research at Gong.
Welcome back to another episode of The Content Cocktail Hour. In this episode, we're excited to be joined by Dan Morgese, the Director of Content Strategy and Research at Gong. Dan discusses the art of balancing quality and quantity in content marketing and shares Gong's unique approach to leveraging data-driven insights, avoiding random acts of content, and effectively internal enabling teams.
Dan also offers valuable advice for smaller teams looking to get started with research-driven content and highlights the significance of creating content that resonates deeply with the target audience.
In this episode, you’ll learn:
The importance of creating high-quality, valuable content tailored to buyer personasThe power of experimentation with different types of content delivery and measurementThe importance of AI in operational efficiency rather than replacing creativityResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Dan on LinkedIn: https://www.linkedin.com/in/danmorgese/
Check out Gong: https://www.gong.io/
Timestamps
[05:17] Planning editorial calendar based on the organization's priorities
[09:34] Creating high-quality, valuable content for different buyers
[15:20] Organize data strategy, assess viability, and start small
[17:59] Engagement and sharing driving data visibility success
[21:43] Tracking content impact through customer feedback and data
-
"I owe it to my community and the sales industry to gather data on women's compensation and promotion in sales. There's a lack of comprehensive surveys and sufficient input on these issues," says Alexine Mudawar of Women in Sales.
In this episode of The Content Cocktail Hour, we’re joined by CEO of Women in Sales, Alexine Mudawar. Women in Sales is a thriving community that's shaking up the traditional revenue models by making membership completely free and finding innovative ways to fund their initiatives through corporate sponsorships. Alexine shares her journey from a successful tech sales executive to leading an impactful community, the evolution and role of community-led growth, and the challenges and rewards of venturing on your own.
In this episode, you’ll learn:
The state of women in sales and industry trends and challengesHow organizations should find ways to make revenue from companies, not individual membersChallenges of working independently, whether through budgeting, taxes, and lack of team supportResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Alexine on LinkedIn: https://www.linkedin.com/in/alexine-mudawar/
Check out Simple Strat: https://www.women-in-sales.com/
Timestamps:
[00:00] Challenges and opportunities of building community into business
[05:59] Women in sales and diverse career topics
[07:26] Insufficient data for women's compensation in sales
[12:36] Company-led communities prioritizing product-led growth and user connections
[14:51] Launch slowly, build your nest egg, then soar
[18:40] Big organizations and the need to prioritize profits wisely
-
"As long as you're confident in your interpretation and willing to share your methodology, there's great value in sharing even the basics. Don't be intimidated; there's always more we can improve in our creations," says Ryan Law, Director of Content Marketing at Ahrefs.
In this episode of The Content Cocktail Hour, we’re thrilled to welcome Ryan Law, a content marketer with a fascinating journey through the marketing world, from his early days at university to his current role at Ahrefs. Join host Jonathan Gandolf and Ryan as they discuss Ryan’s extensive use of generative AI in content creation, the importance of proprietary data in developing standout marketing content, and the evolving landscape of SEO amidst the rise of AI.
In this episode, you’ll learn:
Ryan’s content marketing philosophy, the emphasis on research-driven content, and the importance of proprietary dataUsing data to enhance content credibility and challenges and methodologies in data collectionThe role of AI in content marketing and how it can take your business to the next levelResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/thinkingslow/
Connect with Ryan on his website: https://ryanlaw.me/
Timestamps
[06:08] Effective content marketing balances effort and impact
[07:52] Data-driven trend reports inform ongoing decision-making
[10:35] Balancing data support with content creation challenges
[14:40] AI’s impact on SEO
[19:24] Quality is not always necessary in content marketing
[20:40] Overcoming fears and learning from experience
-
"Content marketing and strategy are essential foundations for any business. They are not just additional tasks but critical efforts that demonstrate to your audience why your business deserves a seat at the table," says Elizabeth Irvine
In this episode of The Content Cocktail Hour, we're joined by Elizabeth Irvine, the VP of Marketing and Customer Success at MarketMuse, to dive into the evolving role of AI in marketing, the importance of aligning customer success with marketing efforts, and the unique challenges and strengths of being an introvert in a marketing role.
Elizabeth shares her journey from crafting email copy to leading dual teams, offers tips on leveraging AI technologies, and advises marketers looking to get closer to their customers.
In this episode, you’ll learn:
Why it is necessary to be in continuous engagement with customers beyond the initial saleHow impactful real-time adjustments to marketing efforts due to customer language and feedback areBeing an introvert can have both challenges and advantages in marketing and professional settingsResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice HQ: https://www.thejuicehq.com/Connect with Elizabeth on LinkedIn: https://www.linkedin.com/in/elizabethdunlea/Check out MarketMuse: https://www.marketmuse.com/Timestamps:
[06:05] Generating AI aids in content creation and automation
[11:37] Allocate time to customer calls
[16:06] Marketing's impact beyond revenue
[18:33] Overcoming shyness through smaller work environments
[22:23] Rising investment needed for quality content marketing
[24:31] Personalized marketing's effectiveness
- もっと表示する
