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“Great content is content that’s worth 10x the reader’s time,” says Ryan Allis, CEO and Founder of SaasRise
In this episode of The Content Cocktail Hour, Ryan Allis, Founder of SaasRise, shares the playbook behind scaling a content-led B2B growth engine in 2025. He breaks down why traditional inbound and SEO strategies are losing steam, and how AI-personalized outbound and ABM are becoming the new standards for driving qualified leads.
Ryan also walks through his weekly content creation workflow, SaasRise’s approach to LinkedIn thought leadership, and the underrated power of tracking content impressions across every touchpoint.
In this episode, you’ll learn:Why inbound marketing and SEO need a major update in the age of AIHow SaasRise uses AI-personalized outbound to achieve high-performing lead genWhat a modern B2B content machine looks like and how to build one from scratchResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Explore AudiencePlus: https://audienceplus.com
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryanallis/
Explore SaasRise: https://www.saasrise.com/
Timestamps:
(00:00) Intro
(03:52) Inbound marketing is losing ground
(06:31) Reaching cold leads that convert
(11:28) How Ryan creates weekly content fast
(13:18) Why AI outbound works better now
(16:20) What Ryan tracks across all channels
(21:38) AI emails are driving most leads
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“Marketers are sociologists. We see the entire market. Sales are psychologists. They focus on one thing in front of them,” shares Nadia Davis, VP of Marketing at CaliberMind
In this episode of The Content Cocktail Hour, Nadia Davis, VP of Marketing at CaliberMind, unpacks the realities of ABM, revenue marketing, and why marketing leaders need to align with the language of the boardroom. Nadia shares how ABM has always existed—long before platforms tried to "productize" it—why MQLs aren’t actually dead, and the biggest mistake companies make when implementing account-based strategies.
She also explores the operational side of marketing, offering insights on why instrumentation and process matter just as much as creativity, and how marketers can set themselves up for success when stepping into new leadership roles.
In this episode, you’ll learn:
Why ABM isn’t as new as people think—and how to actually make it workHow to prove marketing’s value in the boardroom and tie impact to revenueThe biggest tech trap ABM marketers fall into—and how to avoid itResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Explore AudiencePlus: https://audienceplus.com
Connect with Nadia on LinkedIn: https://www.linkedin.com/in/nadiadavis/
Explore CaliberMind: https://www.calibermind.com
Timestamps:
(00:00) Intro
(01:33) Nadia's marketing journey and insights
(03:56) The evolution and misconceptions of ABM
(05:16) Defining ABM and its practical applications
(08:21) Challenges and strategies in ABM implementation
(15:28) Tracking success in ABM and marketing
(20:35) Nadia's first 90 Days at CaliberMind
(23:41) Why MQLs aren’t dead
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“The smartest brands are the ones rallying people around a cause—not just selling a product.” says Karthi Ratnam, Co-Founder of Audience Haus
In this episode of The Content Cocktail Hour, Karthi Ratnam, co-founder of Audience Haus, joins Jonathan Gandolf to explore the power of Movement Marketing in B2B. Karthi shares how brands can break free from the “sea of sameness” by building authentic, engaged communities that drive lasting demand.
She talks about why founder-led movements are the future of B2B marketing, how human psychology plays a crucial role in brand-building, and why traditional marketing tactics are failing in today’s landscape. Karthi also discusses the role of AI in sales and marketing, explaining how businesses can leverage AI while keeping human connection at the core of their strategies.
In this episode, you’ll learn:Why Movement Marketing is the key to standing out in B2BHow AI can enhance, not replace, human-led marketingThe importance of founder-led sales and why leaders should be the face of their brandResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Explore AudiencePlus: https://audienceplus.com
Connect with Karthi on LinkedIn: https://www.linkedin.com/in/karthiratnam/
Explore Audience Haus: https://www.audiencehaus.com/
Timestamps:
(00:00) Intro
(01:12) What is Movement Marketing?
(03:28) Why traditional B2B marketing is failing
(06:45) The psychology behind movement-driven branding
(10:02) The rise of founder-led sales and why it matters
(14:30) How AI can support human-first marketing
(19:20) The challenges of building a brand-led community
(24:05) Karthi’s unpopular opinion on B2B marketing
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“You wouldn’t send your AI to a sales dinner to close a deal. You would still go, but the AI can do so much work for you to prepare and even get you that dinner.” says Garrett Scott, VP of Marketing at Bounti.ai
In this episode of The Content Cocktail Hour, Garrett Scott, VP of Marketing at Bounti.ai joins Jonathan Gandolf to discuss how AI is reshaping B2B sales and marketing. Garrett shares insights on how AI augments—not replaces—human decision-making, how Bounti.ai approaches go-to-market strategies, and why personalization and efficiency are the keys to success in the evolving AI landscape.
Garrett also dives into the practical ways AI enhances marketing workflows, from eliminating the “blank page” problem to accelerating content production, and explains why the future isn’t just about AI—it’s about the synergy between AI and human expertise.
In this episode, you’ll learn:How AI can eliminate the “blank page” problem and accelerate content creationWhy AI should be used to augment human decision-making rather than replace itThe strategy behind Bounti.ai’s unique approach to launching multiple AI-driven brands
Resources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Explore AudiencePlus: https://audienceplus.com
Connect with Garrett on LinkedIn: https://www.linkedin.com/in/garrettscott/
Explore Bounti.ai: https://bounti.ai
Timestamps:
(00:00) Intro
(01:09) AI's role in marketing
(01:56) The human touch in AI
(03:29) AI in sales and marketing
(08:13) Bounti Labs' unique approach
(13:25) Using AI in daily marketing tasks
(15:15) Challenges and success metrics
(19:01) Skepticism about LinkedIn
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“Social media programs that are built solely for driving awareness are almost always destined to fail, not because they don’t achieve their objective, but that they are almost always misaligned,” says Darien Payton, founder and CEO at Antidote
In this episode of The Content Cocktail Hour, Darien Payton, Founder and CEO of Antidote, challenges the way B2B brands think about social media. Darien breaks down why social media should drive demand—not just awareness—and why creativity is the key to capturing attention and fueling pipeline growth. Darien introduces the concept of Creative Demand, shares real-world examples of unconventional marketing tactics, and explains why taking a clear stance in content is the most effective way to stand out.
In this episode, you’ll learn:Why traditional social media strategies in B2B are failing—and how to fix themHow Creative Demand combines storytelling and strategy to drive revenueThe role of strategic campaigns in turning social into a demand engineResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Explore AudiencePlus: https://audienceplus.com
Follow Darien on X: https://x.com/DarienPayton
Connect with Darien on LinkedIn: https://www.linkedin.com/in/darienpayton/
Explore Antidote: https://www.antidotemedia.co/
Timestamps:
(00:00) Intro
(01:18) Creative demand explained
(03:18) The role of creativity in demand generation
(06:14) Successful creative campaigns
(08:10) Social media strategies for B2B
(14:56) Converting social media into demand
(18:47) Misalignment of social media and business objectives
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“The minute you put down a sales motion on paper, it’s already broken. Like it’s no longer relevant, right? It’s no longer relevant because your buyer has moved on,” says Ashar Rizqi, co-founder at Bounti.ai.
In this episode of The Content Cocktail Hour, Matt Cooley and Ashar Rizqi, co-founders of Bounti.ai, break down the evolving landscape of B2B go-to-market strategies and how AI is shifting the way businesses acquire and engage customers. They share why traditional BDR motions are failing, why agility beats enterprise sales, and how their AI-powered approach is scaling smarter, not harder. They talk about the dangers of AI-generated content flooding marketing channels, why email as a sales tool might be dying, and how product-led strategies are the future of B2B growth.
In this episode, you’ll learn:How Bounti.ai is building an alternative to enterprise sales motionsWhy AI-driven content saturation could kill email and web marketingThe role of proprietary AI models in reshaping sales and marketingResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Explore AudiencePlus: https://audienceplus.com
Connect with Matt on LinkedIn: https://www.linkedin.com/in/matt-cooley-12b2682/
Connect with Ashar on LinkedIn: https://www.linkedin.com/in/ashar-rizqi-6614487/
Explore Bounti.ai: http://Bounti.ai
Timestamps:
(00:00) Intro
(01:06) Why traditional go-to-market strategies are broken
(04:14) The problem with forecasting in sales
(06:32) How Bounty AI automates sales prospecting and outreach
(09:46) Why AI should focus on delighting customers, not just efficiency
(14:16) The impact of AI on buyer behavior and marketing channels
(19:33) Why B2B sales needs a new model
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“People read three-star reviews. They don't read five-star reviews. People are looking for truth. They're looking for actual helpful content, and nothing's five stars,” says Allyson Havener, CMO at TrustRadius
In this episode of The Content Cocktail Hour, Allyson Havener, CMO at TrustRadius, explores how reviews, AI, and data-driven content are shaping modern B2B marketing. Allyson shares why quality beats quantity when it comes to reviews, how TrustRadius is setting the industry standard for authenticity in customer voice, and why proprietary data is a brand’s secret weapon in the age of AI. She also offers her unique perspective on why CMOs, not CROs, should lead go-to-market teams and how aligning marketing with finance is a game-changer.
In this episode, you’ll learn:Why TrustRadius rejects nearly half of its submitted reviews to maintain quality and credibilityHow AI is affecting buyer trust—and how businesses can protect their content from becoming commoditizedThe hidden power of proprietary data and how it fuels content, product, and marketing strategy
Resources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Explore AudiencePlus: https://audienceplus.com
Connect with Allyson on LinkedIn: https://www.linkedin.com/in/allyson-havener
Explore TrustRadius: https://www.trustradius.com
Timestamps:
(00:00) Intro
(01:16) Understanding TrustRadius
(02:04) Balancing vendor and buyer solutions
(04:54) The importance of quality reviews
(05:53) Philosophy and strategy at TrustRadius
(08:52) AI's role in reviews
(12:39) TrustRadius' data-driven content strategy
(17:32) The value of content marketing
(23:38) Why CMOs may be better suited to lead revenue teams
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“Identify the things that are eating away at people's time to do the jobs that they are getting paid to do,” says Josh Carter, Senior Director of Demand Generation at Pavilion
In this episode of The Content Cocktail Hour, Josh Carter, Senior Director of Demand Generation at Pavilion, explores the unique challenges of marketing a professional membership community. Josh shares how Pavilion approaches demand generation differently than traditional B2B companies, why referrals are their most powerful growth engine, and how AI is transforming both internal efficiency and the buyer experience. He also explains the crucial role of a brand in long-term marketing success and why companies need to rethink how they leverage AI in their content strategies.
In this episode, you’ll learn:
Why referrals drive 60-70% of Pavilion’s new memberships - and how they activate that channelHow AI is helping sales teams personalize outreach and improve conversion ratesThe role of brand investment in building long-term demand and trustResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Explore AudiencePlus: https://audienceplus.com
Connect with Josh on LinkedIn: https://www.linkedin.com/in/joshcarter1116
Explore Pavilion: https://www.joinpavilion.com/
2024 B2B Buying Disconnect Report by TrustRadius and Pavilion: https://www.joinpavilion.com/resource/trustradius-2024-b2b-buying-disconnect-report
Timestamps:
(00:00) Intro
(02:00) Understanding Pavilion's unique DemandGen approach
(04:06) The role of AI in Pavilion's sales process
(04:57) Optimizing the sales funnel with AI
(06:02) Leveraging AI for personalized marketing
(15:17) Building a centralized AI knowledge repository
(17:29) Balancing AI and brand authenticity
(21:55) The importance of brand in B2B marketing
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“If you're a content marketer, it's probably the golden era of your practice coming, because creativity is going to be rewarded,” says Anthony Kennada, Founder and CEO of AudiencePlus
In this episode of The Content Cocktail Hour, Anthony Kennada, founder and CEO of AudiencePlus, breaks down a major announcement—the merger of AudiencePlus and The Juice. They discuss how this game-changing move brings together two companies that were tackling the same challenge from different angles, ultimately empowering B2B marketers to create, distribute, and convert content more effectively than ever before. Jonathan and Anthony explore the state of B2B marketing today, why traditional lead-generation tactics are failing, and how AI, first-party data, and owned media are shaping the future.
In this episode, you’ll learn:
Why traditional inbound marketing is broken—and what’s replacing itHow first-party data and AI are reshaping B2B content strategiesThe real reason brand and demand should never be separateResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Connect with Anthony on LinkedIn: https://www.linkedin.com/in/akennada
Explore AudiencePlus: https://audienceplus.com
Timestamps:
(00:00) Intro
(01:27) Why the old marketing playbook no longer works
(07:36) The myths and realities of multi-touch attribution
(13:30) The role of AI and first-party data in marketing’s future
(15:41) The real reason marketing budgets get cut
(21:10) The dark social dilemma: Can it actually be tracked?
(22:15) How AudiencePlus and The Juice are combining forces
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“I’ve actually had folks critique me on like, ‘Why are you Do I Need SEO if you believe in video so much?’ I’m trying to like, lead the charge and letting folks know—YouTube is SEO,” says Devin Pickell, Founder at Do I Need SEO
In this episode of The Content Cocktail Hour, Devin Pickell, founder at Do I Need SEO, breaks down the deep secrets of B2B marketing that most brands overlook. Devin shares how brands can harness YouTube as an SEO powerhouse, why video is the missing piece in most content strategies, and how audience engagement drives real business results. He also explains why AI-driven content might already be losing its edge and how brands can stay ahead by focusing on human-first, authentic content.
In this episode, you’ll learn:
Why YouTube is an untapped SEO goldmineHow video content impacts brand trust and discoverabilityThe real reason AI-generated content is losing engagementResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Devin on LinkedIn: https://www.linkedin.com/in/devin-pickell/
Explore Do I Need SEO: https://www.doineedseo.com/
Timestamps:
(00:00) Intro
(01:06) Devin’s background: From SEO to video marketing
(07:42) Why YouTube is an SEO powerhouse for B2B brands
(11:49) How video builds trust and engagement
(13:03) AI content fatigue and the need for human-first content
(16:29) The role of audience retention in content success
(25:00) How brands can repurpose video content for maximum reach
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"I think in 2025, you should market your product before you sell it, before you build it. You start with demand as the top of the funnel," says Amos Bar-Joseph, CEO of Swan AI
In this episode of The Content Cocktail Hour, Amos Bar-Joseph, CEO of Swan AI, joins Jonathan Gandolf to discuss the evolving landscape of B2B sales and marketing in the age of AI. Amos shares his perspective on why traditional go-to-market strategies are outdated and how companies should shift their focus to marketing first, then sales, then product.
In this episode, you’ll learn:
Why founder-led marketing should be a top priority for B2B startupsHow AI can enhance human relationships rather than replace themWhy marketing should come before sales and product in today’s go-to-market strategyResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice: https://www.thejuicehq.com/Connect with Amos on LinkedIn: https://www.linkedin.com/in/amos-bar-joseph-5a665a142/Check out Swan AI: https://www.getswan.com/Timestamps
(00:21) Intro
(00:21) Intro
(01:21) Amos' entrepreneurial journey
(02:11) The philosophy behind Swan AI
(03:52) The importance of talent in startups
(05:07) Marketing first approach
(07:58) Humanity in AI: A new perspective
(15:14) Founder-led marketing insights
(18:53) The overemphasis on growth at all costs
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“Attribution isn’t about proving marketing’s worth—it’s about doing better marketing,” says Drew Smith, Founder and CEO of Attributa
In this episode of The Content Cocktail Hour, Drew Smith, Founder and CEO of Attributa, talks about the real secrets behind marketing attribution—beyond the hype and LinkedIn hot takes. Drew shares why most companies struggle with attribution, the biggest misconceptions about multi-touch tracking, and why the credit game between marketing and sales is a losing battle. He also unpacks the complexities of dark social, self-reported attribution, and how businesses should rethink their approach to tracking marketing success.
In this episode, you’ll learn:
Why marketing attribution should never be about claiming creditHow to ask the right questions before investing in attribution toolsWhen your company actually needs multi-touch attribution (and when it doesn’t)Resources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Drew on LinkedIn: https://www.linkedin.com/in/drewsmitty/
Explore Attributa: https://attributa.io/
Timestamps:
(00:00) Intro
(02:14) Why most marketers struggle with attribution
(07:36) The myths and realities of multi-touch attribution
(11:45) The real reason marketing budgets get cut
(15:29) The dark social dilemma: Can it actually be tracked?
(21:10) Self-reported attribution vs. data-driven tracking
(24:42) Why playing the credit game will hurt your marketing team
(28:15) Final thoughts and takeaways
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“Be strategic. Say no to things. Less is more,” says Aneesh Lal, Founder of the Wishly Group
In this episode of The Content Cocktail Hour, Aneesh Lal, Founder of the Wishly Group, shares his journey from media sales to building a successful creator talent agency. Aneesh talks about how brands can leverage multi-channel, multi-month strategies to create lasting audience connections. He also emphasizes the value of strategic brand partnerships, creator empowerment, and avoiding the pitfalls of overextending on brand deals.
In this episode, you’ll learn:
Why creators should focus on fewer, higher-value brand dealsThe importance of multi-channel strategies in influencer marketingHow to measure success and build trust in creator-brand partnershipsResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Aneesh on LinkedIn: https://www.linkedin.com/in/aneeshlal/
Explore the Wishly Group: https://www.wishlygroup.ca/
Timestamps:
(00:00) Intro
(01:01) Aneesh’s career journey and starting the Wishly Group
(06:33) Less is more when it comes to brand deals
(07:43) Multi-channel influencer marketing strategies
(10:24) How to measure success in brand collaborations
(18:19) The future of B2B influencer marketing on LinkedIn
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“If you don’t have anything interesting to say, people won’t care, no matter how good your targeting is,” says Kae Neskovic, Executive Creative Director at Superside
In this episode of The Content Cocktail Hour, Kae Neskovic, Executive Creative Director at Superside, talks about how branding is evolving in the face of competition and the integration of AI in creative workflows. Kae explores the balance between creativity and efficiency in a resource-constrained marketing landscape, sharing insights into how Superside invests in building brand foundations that drive long-term success. She also highlights the growing importance of human connection in B2B marketing and the rising demand for authentic, people-driven brand strategies.
In this episode, you’ll learn:
Why branding is more important than ever in a competitive B2B marketHow AI complements creativity without replacing the human touchThe value of creating communities and fostering authentic connectionsResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Kae on LinkedIn: https://www.linkedin.com/in/koviljka/
Explore Superside: https://www.superside.com/
Timestamps:
(00:00) Intro
(01:05) From agency life to Superside
(03:50) Navigating the pressures on creative teams
(06:34) Using AI to streamline workflows and amplify creativity
(12:35) Brand as a driver of efficiency
(18:37) Remote work and its impact on collaboration
(25:35) Building communities through authentic marketing
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“If partnerships aren’t a top priority, maybe revenue isn’t either,” says Tyler Calder, CMO at PartnerStack
In this episode of The Content Cocktail Hour, Tyler Calder, Chief Marketing Officer at PartnerStack, talks about the evolving role of partnerships in B2B marketing. Tyler shares his approach to redefining partnerships as a key driver of indirect revenue, explains why companies should shift focus from tactics to outcomes, and explores the parallels between partnerships, marketing, and entrepreneurship. He highlights how PartnerStack applies its own principles, from co-marketing to account-based strategies, and why bias toward action is essential for success.
In this episode, you’ll learn:
Why partnerships are more than just integrations—they’re about indirect revenueHow to align partnerships with business outcomes, from awareness to revenueThe importance of balancing long-term strategy with short-term actionResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Tyler on LinkedIn: https://www.linkedin.com/in/tyler-calder/
Explore PartnerStack: https://partnerstack.com/
Timestamps:
(00:00) Intro
(02:39) Defining partnerships as indirect revenue
(06:28) Aligning partnerships with strategic business outcomes
(10:45) Why revenue should drive partnership priorities
(14:12) Balancing short-term wins and long-term partnership goals
(19:36) PartnerStack’s partnership-driven marketing strategy
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“If you haven't figured out what your customers actually care about and what they connect with, you're just not allowed to use AI,” says Hiba Amin, Founder at Sandia Consulting
In this episode of The Content Cocktail Hour, Hiba Amin, content consultant and founder of Sandia Consulting, shares her unique “Shrek AI Framework,” emphasizing why finding your core story is essential before leveraging AI in marketing. Hiba talks about her personal journey of going “mini-viral” on LinkedIn, the importance of balancing creativity and technology, and why scaling without quality is a recipe for failure. She also explains how marketers can find small wins with AI, avoid burnout, and embrace fun and authenticity in their work.
In this episode, you’ll learn:
Why you must define your core message before using AI for scalabilityHow the Dunning-Kruger effect applies to AI adoption in marketingPractical ways to start small with AI and build your confidenceResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Hiba on LinkedIn: https://www.linkedin.com/in/hibaamin/
Timestamps:
(00:00) Intro
(02:39) The Shrek AI Framework
(06:28) What “Finding Your Shrek” means
(10:45) Why Marketers Should Limit AI Dependence
(14:12) How to use AI without losing your soul
(19:36) How Hiba balances creativity, fun, and authenticity
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"Your post doesn't just need to be the best post out there. It needs to be better than all of the posts that are on the first search results page," says Ben Kazinik, Sr. SEO Manager at monday.com
In this episode of The Content Cocktail Hour, Ben Kazinik, Senior SEO Manager at monday.com, explains why success in SEO writing comes from a mix of strategic content creation and thoughtful optimization. Ben breaks down the power of manual research, shares how tools like Ahrefs and Phrase.io uncover SEO gaps, and stresses the value of internal linking to boost rankings. He also discusses how AI is shifting search results and what marketers must do to adapt.
In this episode, you’ll learn:
How to strike the right balance between creating and optimizing SEO content Why manual research is crucial for outperforming competitors Practical ways to improve SEO with tools, internal links, and targeted strategiesResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Ben on LinkedIn: https://www.linkedin.com/in/ben-kazinik/
Check out monday.com: http://monday.com
Check out SEO Bros: https://www.youtube.com/@seo-bros
Timestamps:
(00:00) Intro
(03:42) How to create competitive SEO content
(05:35) New content vs optimizing content for SEO
(10:37) Inside monday.com’s content team structure
(13:08) PLG vs sales-led content strategy differences
(14:19) How AI is changing SEO performance
(16:19) Top SEO tools for small businesses
(19:26) The SEO Bros and their roast series
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“People are going to talk about you whether you’re in the room or not. Why not take a proactive approach and help augment that narrative?” says Gianna Scorsone, COO and co-founder at Champion HQ
In this episode of The Content Cocktail Hour, Gianna Scorsone, Co-Founder & COO at Champion HQ, talks about the importance of focusing on customer retention, cross-functional alignment, and leveraging AI to identify your brand advocates. She also talks about her experience scaling businesses from $5M to $100M, the value of customer-led growth, and why SaaS organizations often overcomplicate their approach to growth.
In this episode, you’ll learn:
Why customer marketing is the voice of the customerHow AI-powered tools can identify champions and drive advocacyThe key to aligning teams for sustainable growthResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Gianna on LinkedIn: https://www.linkedin.com/in/giannascorsone/
Learn more about Champion HQ: https://www.championhq.com/
Timestamps:
(00:00) Intro
(01:05) Gianna’s journey from sales leader to co-founder
(05:30) Why customer retention is key to growth
(08:06) From start up to scale up
(09:53) Creating marketing strategies based on your customer base
(12:04) Identifying your ‘champion’ users
(13:29) Leveraging AI to identify and nurture customer champions
(16:45) The best customer marketing campaign
(20:10) Breaking free from the hamster wheel of traditional growth strategies
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“We’ve started to create a flywheel with AI workflows—connecting sales, marketing, and everything in between,” says Nathan Thompson, Head of Content Strategy at copy.ai
In this episode of The Content Cocktail Hour, Nathan Thompson, Head of Content Strategy at copy.ai, explains how AI workflows are reshaping marketing and copywriting. Nathan shares his journey from building scrappy, organic content strategies to leading innovative, AI-driven processes at copy.ai. He explains why the future of AI in marketing isn’t just about generating text but about connecting strategies, breaking silos, and creating cohesive workflows.
In this episode, you’ll learn:
Why AI workflows outperform task-based tools like ChatGPTHow to break data silos and align sales and marketing through AIPractical ways to use AI for thought leadership, SEO, and campaign executionResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Nathan on LinkedIn: https://www.linkedin.com/in/nathan-likes-writing/
Learn more about copy.ai: https://www.copy.ai/
Timestamps:
(00:00) Intro
(01:13) Nathan’s journey in content strategy and AI
(05:57) Why workflows are the future of marketing
(10:42) Breaking silos between sales and marketing with AI
(15:20) How to create authentic thought leadership content at scale
(20:45) The role of AI in building personalized campaigns
(24:50) Nathan’s advice for marketers starting with AI
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“Today, the best content is super fun. Don’t be afraid to let your brand freak flag fly,” says Rob Carpenter, Founder of AudienceLed
In this episode of The Content Cocktail Hour, Rob Carpenter, founder of AudienceLed, shares his journey from being a marketing leader to launching AudienceLed, a service helping B2B companies navigate a new era of audience-driven growth. Rob explains the evolution of marketing strategies, the diminishing returns of old playbooks, and why brands must embrace community-led and creator partnerships to build trust and relevance. He also gives practical advice on co-marketing, why fun and authenticity are key to standing out, and the importance of collaboration in today’s visible markets.
In this episode, you’ll learn:
What “audience-led growth” means and why it’s vital todayHow brands can co-create meaningful campaigns with creatorsWays to make your marketing fun, engaging, and impactfulResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Rob on LinkedIn: https://www.linkedin.com/in/robmcarpenter/
Learn more about AudienceLed: https://www.audienceled.com/
Timestamps:
(00:00) Intro
(01:27) Rob’s journey to founding Audience Led
(05:33) Why traditional marketing playbooks no longer work
(09:40) Audience-led growth: how it works and why it matters
(14:15) Co-marketing and building authentic relationships with creators
(19:51) The power of fun and creativity in marketing
(24:00) Rob’s thoughts on B2B influencer strategies
- もっと表示する
