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Today I'm sharing my highly anticipated predictions for Instagram marketing and digital products in 2025! As someone who lives and breathes Instagram for selling digital products, I'm breaking down the major shifts I see coming and how you can prepare your business for success. From the death of certain marketing tactics to the rise of new content formats, this episode is packed with actionable insights you can start implementing now.
In this episode, we cover:
* Which type of marketing I think is dying off
* What type of marketing I think you will need to survive in 2025
* How low-ticket digital products are evolving
* Why certain b-roll reels don’t work anymore
* The unexpected comeback of carousel posts
* The growing importance of transparency and context
* What type of digital product will explode in 2025
Resources mentioned in this episode:
* "Don't Say That" Book (FTC Compliance Book)
* Rich Girl Community
Connect with me:
* Instagram: @abigailpeugh
Future Episode Alert:
Stay tuned for my upcoming episode on everything you need to know before launching a paid community!
If you loved this episode, be sure to hit subscribe/follow!
Note: These predictions are based on current trends and my personal observations. Every business is unique, so feel free to adapt these insights to what works best for your audience and goals!
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In this solo episode, I'm pulling back the curtain on my third year in business - sharing both the wins and the challenging moments of 2024. From my highest revenue month of the year to learning hard lessons about separating self-worth from business results, this episode shares it all.
In this episode, I cover:
What led to my highest month in revenue in 2024 My strategy for promotions and sales (that I haven't seen anyone else do)My multi-tasking strategies to get my hot girl walks in Why I stopped sharing big student wins (and what I’m doing instead)The shift I made in my business model to prepare for another baby And a few others you’ll just have to listen to the episode to hear!Resources mentioned on the podcast:
Stan Store
Rich Girl Community
Connect with me:
Instagram: @abigailpeughThreads: @abigailpeughComing up next week: My 2025 predictions for Instagram and digital products - you won't want to miss it!
DISCLAIMER: Some links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!
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Today I sat down with Alice, the creator behind Small Steps Toddlers, who grew her Instagram following to over 300,000 in less than a year - all without showing her face! As a mom of two young children, she transformed her solution for reducing screen time into a thriving digital product business. From corporate account director to full-time creator, Alice shares how she built her business around simple toddler activities using items from around the house.
In this episode, we cover:
How Alice grew from 100 to 20,000 followers in just four weeksWhy she chose to keep her account faceless and how it works for her businessHer journey leaving her corporate careerThe power of consistency in posting daily reels for 30 daysHer creative "Junk Drawer Challenge" that drives massive story engagementHow she adapted her content strategy when growth plateauedThe surprising success of carousel posts for sales conversionKey Takeaways:
Learn why showing your face isn't always necessary for Instagram successDiscover how consistent, simple content can outperform complex strategiesUnderstanding when to pull back on sales content to maintain growthThe importance of creating content that fits easily into your daily lifeResources mentioned in this episode:
Rich Girl Reels ChallengeRich Girl CommunityStanStoreConnect with Alice:
Instagram: @smallstepstoddlersTikTok: @smallstepstoddlersStanStore: @smallstepstoddlersConnect with me:
Instagram: @abigailpeughRich Girl CommunityIf you loved this episode, be sure to hit subscribe/follow!
DISCLAIMER: Some links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you! Thank you for supporting me!
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Today I sat down with Teran, a mom of three and accountant who lives on a family compound in Texas. She shares her incredible journey from city life to building a thriving digital product business centered around her unique lifestyle. From struggling with her first digital product to a wildly successful launch from her Family Compound Guide, Taren's story is full of valuable lessons for anyone starting their digital product journey.
In this episode, we cover:
* How Teran transitioned from city life to creating a family compound
* The evolution of her digital product business over 4 years
* Her successful launch strategy using a waitlist
* How she leveraged viral content (22M views) to drive sales
* Simple tech stack recommendations for beginners
* The importance of consistent selling activities
Key Takeaways:
* Discover why your "terrible product idea" might be your biggest success
* Find out the counterintuitive reason why simple emails outperform beautiful ones
* Learn the hidden power of waitlists (Taren's had 700+ people!)
* Uncover why "failing" for 4 years was actually the secret to Taren's success
Resources mentioned in this episode:
* StanStore
* Canva
* ManyChat
* Flodesk
* Rich Girl Reels (my course!)
Related Episodes:
* Episode 32: Automate Your DMs & Your Digital Product Sales
Connect with Taren:
* Instagram: @terensands
* Instagram: @whatyourcpawantsyoutoknow
Connect with me:
* Instagram: @abigailpeugh
If you loved this episode, be sure to hit subscribe/follow!
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Today I sat down with Natasha Willis, co-founder of School of Bots, to dive deep into the world of DM marketing automation. From her journey as a digital nomad to building a team that's generated almost $80 million through DM funnels, Natasha shares game-changing insights on leveraging Instagram's DM features to grow your business effectively.
In this episode, we cover:
* What DM marketing automation is and how it works
* When to start using ManyChat
* Nine different ways to implement DM automation and automate your sales
* How to structure your content for maximum engagement & sales
* Best practices for automation during launches
* Choosing the right keywords for your automations
Key Takeaways:
DM automation is a powerful tool to monetize your content 24/7Follow a three-post cadence: CTA, engagement, emotionKeep automations conversational and authenticChoose simple, relevant keywords (7 letters max) that are easy to spellResources mentioned in this episode:
* ManyChat
* Zapier
* Flodesk
Connect with Natasha:
* Instagram: @natasha.t.willis
* Instagram: @schoolofbots
* DM "ABIGAIL" to @natasha.t.willis to see example funnels
Connect with me:
* Instagram: @abigailpeugh
If you loved this episode, be sure to hit subscribe/follow!
DISCLAIMER: Some links included in this description above might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you! I appreciate you supporting me!
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In this solo episode, I'm answering the questions y'all submitted about creating Instagram content that actually converts into sales! From content scheduling to storytelling, we're covering everything you need to know about creating content that converts into sales!
In this episode, I cover:
* Structuring your Instagram stories for maximum impact
* The truth about "giving value" and what it really means
* Smart ways to develop your content calendar without feeling restricted
* My approach to sharing personal stories while staying relevant to your audience
* Tips for selling products at different price points
* The importance of just starting (even if you feel clueless!)
Key Takeaways:
Value doesn't always mean information - making someone laugh or feel inspired counts too Having a flexible content framework beats rigid planning Your journey and authentic voice matter more than fancy editing Start creating content and learn from real data instead of getting stuck in preparationResources mentioned in this episode:
* Rich Girl Community
* Flip Stick for content creation
* Amazon Tripod
* Loopy Phone Case for filming
Connect with me:
* Instagram: @abigailpeugh
If you loved this episode, be sure to hit subscribe/follow for weekly social media and business tips! New episodes drop every Tuesday.
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Today I sat down with social media educator and speaking powerhouse Jera Bean to dive deep into authentic content creation, video editing techniques, and finding your unique voice online. From her journey through burnout to building a sustainable business model, Jera shares invaluable insights on showing up authentically while creating engaging content that converts.
In this episode, we cover:
The Four Quadrants of Secret Sauce framework for authentic content creationGame-changing video editing tips that will transform your contentWhy experimenting is crucial for finding what works for YOUSmart ways to batch content without burning outThe importance of bringing personality into your businessKey Takeaways: ✨ Stop trying to fit into someone else's content box - your unique approach is your superpower 🎥 You don't need fancy equipment to create engaging videos 🔥 Pattern interruption and layered voice overs are game-changing editing techniques 💫 Being funny isn't required - but showing your human side is ⚡️ Authentic content comes from understanding your foundational, present, professional, and lighthearted "secret sauce"
Resources mentioned in this episode:
The Video Editing Rodeo CourseCapCut (free editing app)InShotRich Girl ReelsConnect with Jera:
Instagram: @jera.beanConnect with me:
Instagram: @abigailpeughIf you loved this episode, be sure to hit subscribe/follow so you never miss out on these juicy social media tips!
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Today's student spotlight, Clarisse, shares her incredible journey from working 12-hour days as a vegan baker to building a thriving digital product business teaching others how to make amazing vegan pastries. As a French-trained pastry chef with 10 years of experience in vegan baking, Clarisse found herself struggling to maintain her wholesale bakery business after having her daughter. By pivoting to digital products, she was able to create more freedom in her life while helping people all over the world learn to make delicious vegan treats!
In this episode, we cover:
Clarisse's transition from running a physical bakery to selling digital coursesThe vegan croissant course that changed everything (and why video was KEY)Her insane Instagram growth Why done is better than perfect Finding your perfect niche (and sticking to it!)What she’s learned from launches that totally floppedWhy sharing your story matters SO muchHer exciting new venture helping other mamas who want to lean into slow-livingResources mentioned in this episode:
Vegan Tart Guide [FREE]
Vegan Croissant Course Bundle
The Slow Living Mother
Rich Girl Reels
Connect with Clarisse:
Instagram: @chefclarisseflon & @theslowlivingmotherConnect with Abigail:
Instagram: @abigailpeughMake sure to hit subscribe/follow so you never miss an episode!
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In this episode, I chat with storytelling expert Sun Yi about the power of authentic storytelling in content creation and community building. Sun shares his journey from web design to becoming a story coach and offers valuable insights on crafting engaging stories that resonate with your audience.
In this episode, we cover:
Sun's transition from web design to storytelling and personal brandingThe importance of simplicity and clarity in storytellingSun's "myth, truth, sandwich" approach to crafting compelling storiesHow vulnerability and authenticity build stronger connections with your audienceThe value of testing content on platforms like Threads before sharing on InstagramWhy it's okay to change your opinions and evolve your story over timeTips for sharing personal experiences without oversharingThe power of micro-stories in content creationSun's advice on storytelling is refreshingly practical and approachable. Whether you're a content creator, online business owner, or just looking to improve your storytelling skills, this episode is packed with actionable tips and strategies for crafting more engaging stories.
Connect with Sun:
Instagram: @sun.yiNight Owl Nation: Learn more about Sun's storytelling communityConnect with me: Follow on Instagram @abigailpeugh for more social media tips and behind-the-scenes of my business journey!
Make sure to hit subscribe/follow so you never miss an episode!
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In this episode, I sit down with Social Media expert Shannon McKinstrie to dive deep into the world of Instagram reels and content creation for online business owners. Shannon shares her journey from TV production to social media management, and offers invaluable insights on growing your Instagram presence authentically, while also having fun! We also chat about how the traditional content pillars are somewhat confusing, and what we both use instead!
In this episode, we cover:
Shannon's transition from traditional media to social media marketingThe importance of authenticity and personal branding in social mediaDebunking common Instagram myths and misconceptionsTips for creating engaging Reels covers and using appropriate fontsShannon's "Four H's" approach to content creation: Helpful, Heard, Humor, and HappeningsThe power of vulnerability and sharing real-life experiences on social mediaShannon's advice on Instagram growth is refreshingly honest and practical. Whether you're just starting out or looking to level up your Instagram game, this episode is packed with actionable tips and strategies.
Connect with Shannon:
Instagram: @shannonmckinstrieShannon’s Favorite IG Fonts mentioned in the episode: Classic + LiteratureReels Lab: Learn more about Shannon's program for online business ownersConnect with me: Follow on Instagram @abigailpeugh for more social media tips and behind-the-scenes of my business journey!
Make sure to hit subscribe/follow so you never miss an episode!
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In this raw and vulnerable episode, I break away from my usual light-hearted content to dive deep into the real challenges of balancing entrepreneurship and motherhood. As a digital product creator and online business owner, I open up about my recent struggles, how I'm working through them, and remind my community that social media often shows just a small glimpse of someone's life.
In this episode, we cover:
The reality of choosing deadlines over family time and why "having it all" might be the biggest myth in businessBody image in the digital age and navigating unexpected physical changesWhy my phone is full of unanswered texts (and why I feel terrible about it)Date night? What's that? Nurturing my marriage amidst the chaosLaundry mountains and desk disastersConnect with me: Follow on Instagram @abigailpeugh for more unfiltered moments and business insights!
Make sure to hit subscribe/follow so you never miss an episode!
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We're diving deep into the world of YouTube marketing with another incredible entrepreneur. Stephanie started her business journey as a photographer before pivoting to teach social media marketing and digital product creation. She's now helped over 4,000 students through her online courses and reached millions with her content. She has a Youtube following of 96,000 followers and is here today to share her secrets to selling digital products on Youtube.
In this episode, we cover:
Stephanie's transition from photography to selling digital products on YoutubeThe power of YouTube for more long-term, passive marketing of digital productsThe gear you need to get started on youtube (spoiler alert, its not what you think)How to make videos people actually find (and love to watch!)How to use Affiliate Marketing on Youtube to make more moneyAnd so much more!
Resources mentioned in this episode:
Stephanie’s FREE Youtube Class
Rode VideoMic Me (microphone for smartphones)
TubeBuddy (YouTube keyword research tool)
Final Cut Pro (video editing software)
Connect with Abigail:
Follow on Instagram @abigailpeugh
Connect with Stephanie:
Subscribe to Stephanie's YouTube channel
Follow on Instagram @stephanielynnkase
Make sure to hit subscribe/follow so you never miss an episode!
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Today's episode felt like the perfect time to talk about the real, sometimes messy beginnings that not many people share when it comes to starting an online business and selling digital products. Because we all start somewhere, and I want you to know you're not alone in your journey.
In this episode, we cover:
The “oh sh*t”' moment that pushed me onto TikTok (and my cringey first video)How I turned my audience's burning questions into a must-have digital productThe nail-biting countdown to my first sale Why that initial $35 felt like winning the lottery and how it literally rewired my brainBusting the “passive income” myth (spoiler: you still gotta work, but sweatpants are encouraged)How digital products let me be a present mom and manage my health without sacrificing my goals
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Today we have the incredible Amelia of @mothersewsbest_! We chat all about how she grew her Instagram following from 3,000 to over 838,000 in less than a year by creating viral reels that invited moms to learn how to sew. Amelia is a long time sewist and mother of 5. Sewing quickly became not just a hobby, but a creative outlet that gave her a renewed sense of purpose when she felt lost in motherhood. Now she is passionate about sharing the same life-giving pursuit with other moms and has taught thousands to sew through her online courses and digital products.
In this episode, we cover:
How Amelia almost gave up RIGHT before her account took offThat certain times of year are better for launching than others depending on your audience’s schedules If you higher your prices, you have to also shift how you’re selling and marketing How vital it is to keep pushing forward, even when growth is slowThe benefits of launching to a smaller audience first to learn and refine your processes before scaling upDoors to my Digital Product Bootcamp are opening soon!! Make sure you get on the waitlist HERE for $200 off when doors open this month. Ps - I only open doors once a year, so don’t miss out!
Resources mentioned in this episode:
Click HERE for Amelia’s Mother Sew’s Best Course
Click HERE for Amelia’s Ready Set Sew Challenge happening October 2-4 [FREE]
Click HERE for Amelia’s Viral Blinking Reel
Connect with Abigail:
Follow on Instagram @abigailpeugh
Connect with Amelia:
Follow on Instagram @mothersewsbest_
Make sure to hit subscribe/follow so you never miss an episode!
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We’re back with another one of my amazing students: Serena Javens! Serena got started on Instagram doing fashion, and leaned into Pinterest when she started feeling burned out on social media. On top of blogging and making money on Pinterest through Affiliate Links, she has taken everything she’s learned about making money on Pinterest and turned it into a digital product!
In this episode, we cover:
Serena’s social media burnout and how she pivotedThe first steps for anyone wanting to sell their Digital Products on Pinterest How the long lifespan of content on Pinterest is unlike other social media platformsThe benefits of creating content based on audience questions and needsHow to incorporate affiliate links into your Digital ProductsDoors to my Digital Product Bootcamp are opening soon!! Make sure you get on the waitlist HERE for $200 off when doors open this month. Ps - I only open doors once a year, so don’t miss out!
Resources mentioned in this episode:
Click HERE for Serena’s guide on How to Monetize Pinterest [FREE]
Click HERE for The Profitable Pin Formula & Support Community by Serena
Connect with Abigail:
Follow on Instagram @abigailpeughConnect with Serena:
Follow on Instagram @pinsuccesswserena
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We’re back today with a solo episode where I walk you through how to audit your own Instagram bio! Whenever you’re feeling like your bio just isn’t it, come back to this episode so I can help you feel confident that your Instagram bio will get your dream followers hitting that “follow” button soooo fast!
In this episode, we cover everything you’re doing wrong on your Instagram bio, and how to fix it!
Including:
Profile Photo (which ones work, and which ones don’t work)Username (yes, even your username matters)Name Plate (sooooo many get this one wrong)Bio text (Probably the most important part)Link in Bio (yes, you can mess this up too)Highlights (these are more important than you think)Resources mentioned in this episode:
Click HERE for a 2 Week Free Trial with Stan Store
Connect with Abigail:
Follow on Instagram @abigailpeughMake sure to hit subscribe/follow so you never miss an episode!
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Join me today with Megan Naasz as we discuss one of my least favorite parts of being an entrepreneur, but also one of the most important parts… taxes! Megan is a CPA, money educator and financial strategist and she shows online business owners how to get organized and feel confident when it comes to their money—whether it’s day-to-day management, making big important financial decisions, maximizing tax deductions, or keeping the IRS from knocking at your door.
In this episode, we cover:
The most important things to do when you’re first starting your businessCommon mistakes creators make with tax deductions How to write off your clothes as a content creator How to write off as much as you can as an online business owner Why you should be paying quarterly taxes How to hire your kids within your business Sales tax for digital productsAnd soooo much more!
Disclaimer: This episode is not tax, financial, or legal advice. This material is for informational purposes only. Please consult with your tax or financial advisor for advice in these areas.
Click HERE for Megan’s FREE Ultimate Tax Resource Guide
Click HERE for The Online Business Finances™ Course
Click HERE to book a strategy session with Megan
Click HERE for Wave App
Click HERE for Quickbooks Online
Learn from me ⬇️
75 Digital Product Ideas [FREE]Digital Product Starter KitIG Growth for SalesRich Girl LaunchRich Girl ReelsRich Girl StoriesConnect with Megan:
Follow on Instagram @megan_naasz
Connect with Abigail:
Follow on Instagram @abigailpeugh
Make sure to hit subscribe/follow so you never miss an episode!
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Today we have Craig and Eliza Clayton of Restoration Dentistry on the podcast to discuss their journey to finding functional dentistry, their wildly successful Instagram following of 250k+ followers, and how digital products changed their entire business model.
In this episode, we cover:
the different digital products they’ve launched and the pros and cons of each how many students signed up on their first digital product launch questions submitted from my IG followers how rewarding and life changing digital products are, but not without sacrifices
Resources mentioned in this episode:
Click HERE for the Functional Dentistry Roadmap
Click HERE for the Ultimate Guide on How to Cure Cavities
Learn from me ⬇️
75 Digital Product Ideas [FREE] Digital Product Starter Kit IG Growth for Sales Rich Girl Launch Rich Girl Reels Rich Girl Stories
Connect with Restoration Dentistry:
Follow on Instagram @restoration.dentistry
Connect with Abigail:
Follow on Instagram @abigailpeugh
Make sure to hit subscribe/follow so you never miss an episode!
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I am so excited to welcome the one and only Brock Johnson for today’s episode where we learn about Brock’s journey to where his business is today and dive into the nitty gritty of Instagram!
Brock Johnson has coached thousands of entrepreneurs and creators on how to grow on Instagram since launching his coaching business in 2018. In 2021, his personal following blew up thanks to his Reels Strategies and he has grown at a rate of approximately 1,000 followers per day, since then. He now has over 700k followers, personally consults with Meta and Instagram staff, and is an international keynote speaker.
Resources mentioned in this episode:
Click HERE to get 14 days free of ManyChat Pro (affiliate link)
Click HERE for Brock’s IG Carousel post on how to write the perfect IG Bio
Click HERE for the InstaClubHub!
Learn from me ⬇️
75 Digital Product Ideas [FREE] Digital Product Starter Kit IG Growth for Sales Rich Girl Reels Rich Girl Stories
Connect with Abigail:
Follow on Instagram @abigailpeugh
Connect with Brock:
Follow on Instagram @Brock11Johnson
Make sure to hit subscribe/follow so you never miss an episode!
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On today’s student spotlight, we have Jessica Reid! Jessica and I chat all about her journey from being a burned out teacher, to full time entrepreneur! Jessica is a teacher, mom of three, content creator and online coach for teacher entrepreneurs. She helps teachers fight burnout and reclaim time using AI so they can pursue their goals and dreams!
In this episode, we cover:
The myth of being an “overnight success” The importance of teaching something you’re passionate about How AI can help you create better digital products The benefits of listening to what your audience wants to learn from you
Resources mentioned in this training:
Click HERE to join the Social Teacher Collective
Click HERE for Jessica’s Stan Store (AI Toolkit coming soon!)
Learn from me ⬇️
75 Digital Product Ideas [FREE] Digital Product Starter Kit IG Growth for Sales Rich Girl Launch Rich Girl Reels Rich Girl Stories
Connect with Jessica
Follow on Instagram @jessicam.reid
Connect with Abigail:
Follow on Instagram @abigailpeugh
Make sure to hit subscribe/follow so you never miss an episode!
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