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Ahmed Iqbal, Head of Industry for Automotive at TikTok, joins Jan Griffiths in our latest episode to share his unique journey from selling cars in college to leading innovative strategies that bridge legacy auto practices with modern digital platforms.
Starting at Audi, Ahmed quickly rose through the ranks, learning the art of leadership, the power of listening, and the importance of human connection along the way. His path took an unexpected turn when he ventured into the tech world, where he blends innovative approaches with creative marketing.
Now at TikTok, Ahmed leads a team that is transforming how the automotive world connects with consumers. TikTok is proving to be more than just an entertainment app—it’s a vital hub for car enthusiasts and commerce. Ahmed’s team helps brands make the most of this space, whether it’s launching new cars or reaching potential buyers through engaging authentic content.
But the conversation doesn’t stop at marketing. Ahmed also explores the changing expectations of younger generations in the workforce, the need for a balance between legacy automotive practices and new technologies, and the traits leaders must embrace.
Whether you’re curious about TikTok’s impact on the industry or want to learn how to lead during times of change, this episode is packed with insights that automotive leaders and marketers can’t afford to miss.
Themes discussed in this episode:
What consumer behavior trends indicate about the future of automotive marketing on platforms like TikTokThe strategic role of TikTok’s automotive team in building partnerships and guiding brands through the platform’s unique opportunitiesWhy the auto industry must now adopt new strategies to address emerging challenges instead of relying on outdated toolsThe challenge of integrating legacy automotive practices with the innovative approaches of new EV startupsThe need to shift from traditional top-down leadership to a more empathetic and inclusive approach that resonates with younger generationsThe importance of creating a company culture where every employee feels valued and has the opportunity to contribute to a larger visionFeatured guest: Ahmed Iqbal
What he does: Ahmed Iqbal is an accomplished leader with over a decade of experience at the intersection of automotive and media technology. At Audi, he led transformative initiatives, including launching electrification strategies, developing new revenue models, and bringing the retail experience into the digital era. As Twitter’s Global Head of Auto, he built a global partnership strategy across 13 markets, delivering value to automakers while driving growth. Now, as TikTok’s Head of Industry for Automotive, Ahmed leads efforts to connect automotive brands with TikTok's dynamic audience through innovative products and full-funnel marketing strategies
On Leadership: “I didn't really realize until later in my career that the breadth of, let's say, passions and interests of a leader play a big role in how you can impact or make an impact with people, not just for business results, but how you connect with your team, how you inspire your team, how you show your team sides of you that are important to create that connection outside of just a manager-employee relationship.”
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Thanksgiving is a time to celebrate our blessings and express gratitude, and in this special episode, Jan Griffiths makes it personal. She shares a heartfelt thank you to listeners, guests, and supporters who've been part of the journey to transform the culture of the automotive industry.
Jan also presents a simple yet meaningful leadership challenge: Write a handwritten note to each of your team members. Skip the corporate language—just genuine appreciation for what they bring to the table. It's a small gesture that can make a significant impact.
As a teaser for the next episode, she hints at an upcoming feature with TikTok's Head of Automotive—yes, TikTok and automotive in the same sentence! Get ready for something unexpected!
Until then, enjoy the holiday, spend time with loved ones, and take a moment to show genuine appreciation to those around you.
Your Host
Jan Griffiths is the architect of cultural change in the automotive industry. As the President & Founder of Gravitas Detroit, Jan brings a wealth of expertise and a passion for transforming company cultures. Additionally, she is the host of the Automotive Leaders Podcast, where she shares insightful conversations with industry visionaries. Jan is also the author of AutoCulture 2.0, a groundbreaking book that challenges the traditional leadership model prevalent in the automotive world. With her extensive experience and commitment to fostering positive change, Jan is at the forefront of revolutionizing the automotive landscape. Reach out to her at [email protected]
Mentioned in this episode:
Check out our other podcast episodes here.The 21 Traits of Authentic Leadership PDFEmail Jan Griffiths at [email protected]Mentioned in this episode:
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MEMA, the Vehicle Suppliers Association, just concluded its 2024 Annual Conference, a premier gathering for automotive suppliers, thought leaders, and innovators committed to navigating the industry's toughest challenges and emerging trends.
Inside MEMA, discussions tackled the industry's biggest question: how to adapt and thrive amidst escalating tariffs, China's rapid advancements, and the growing influence of artificial intelligence.
Day one set a powerful tone as MEMA President Collin Shaw opened with a commitment to building high-performing, diverse teams—a pledge that resonated deeply with attendees. A spotlight session saw top leaders from Nissan, GM, and Toyota share how they're 'wargaming' future political and supply chain challenges. Their focus? Supporting suppliers and maintaining transparent communication.
Then came a show-stopper: the BYD Seagull, a sleek EV priced under $10,000, which caught Jan's attention. Terry Woychowski from Caresoft explained that this low-cost model underscores China's competitive edge—its tight integration and simplicity. To stay competitive, he argued, the industry must embrace "quantum change," leaving incremental improvements behind.
Day two continued with AI thought leader Noelle Russell, who urged companies to align AI innovations with core values and deploy them carefully. Her stance? AI isn't a job killer—it's a task killer, set to eliminate mundane tasks and boost workforce creativity. Then came Michael Dunne with a wake-up call about China's rising influence, urging the industry to pick up the pace before it's too late.
The conference wrapped up with supplier CEOs Swamy Kotagiri and Ray Scott advocating a future based on aligned interests and transparency.
Jan left with MEMA's powerful message ringing in her ears: "Together, we are invincible."
Tune in for Jan's inside take on MEMA 2024—and discover why now is the time to rethink, unlearn, and move fast in automotive.
Your Host
Jan Griffiths is the architect of cultural change in the automotive industry. As the President & Founder of Gravitas Detroit, Jan brings a wealth of expertise and a passion for transforming company cultures. Additionally, she is the host of the Automotive Leaders Podcast, where she shares insightful conversations with industry visionaries. Jan is also the author of AutoCulture 2.0, a groundbreaking book that challenges the traditional leadership model prevalent in the automotive world. With her extensive experience and commitment to fostering positive change, Jan is at the forefront of revolutionizing the automotive landscape. Reach out to her at [email protected]
Mentioned in this episode:
MEMA Original Equipment Suppliers Annual Conference 2024Why Automotive Leaders Need Emotional Intelligence with Daniel GolemanMentioned in this episode:
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Emotional intelligence—defined as the ability to recognize, understand, and manage our emotions and those of others—might sound like just another "soft skill." But what if it's the key to effective leadership, a strong workplace culture, and even a healthier bottom line?
In this episode of the Automotive Leaders Podcast, we're talking about how emotional intelligence (EI) is reshaping leadership and culture within the rapidly changing automotive industry. To explore this topic, we bring in Daniel Goleman, a psychologist and bestselling author of Emotional Intelligence—a book that delves into why our emotional smarts matter as much as our IQs.
Self-awareness, self-management, empathy, and social skills are the four fundamental pillars of emotional intelligence. But why do these skills matter? According to Daniel, in an evolving industry like automotive, leaders who embrace these skills do more than just improve morale; they create a culture that fosters innovation.
Citing a Harvard study, Daniel explains that emotionally intelligent leaders create an “optimal state” for employees, leading to high engagement, low turnover, and true satisfaction. However, this requires a work culture where people feel safe to innovate, make suggestions, and take risks without fear—a rare find in industries still skeptical of prioritizing emotions at work.
Adding a psychologist’s perspective, Dan says fear shuts down the brain’s ability to perform at its best. Instead of thriving, people just play it safe. He emphasizes the need for leaders to focus on what’s going right, motivating with encouragement rather than criticism.
Citing a powerful line from Daniel’s book, Jan emphasizes the call for a complete rethinking of the systems that have long defined the industry. Daniel’s advice to leaders? Start with openness. Listen first, ask questions, and avoid assuming you have all the answers. As Jan points out, transforming the industry isn’t just about new tech; it’s about reshaping the operating model and culture, with emotional intelligence as the driving force.
Themes discussed in this episode:
Emotional intelligence and its positive impact on automotive leadershipExploring the four pillars of emotional intelligence and why they’re essential for effective leadershipThe challenges and limitations of traditional, hierarchical leadership models in the automotive industryWhy the automotive industry needs a cultural shift—from fear-based management to emotionally intelligent, people-centered leadershipHow fostering a culture of trust and safety encourages team members to share ideas, take risks, and contribute to organizational innovationActions leaders can take to reach an optimal state for higher performancePractical ways for leaders to develop and strengthen their emotional intelligence, boosting their effectiveness and organizational impactFeatured guest: Daniel Goleman
What he does: Daniel Goleman is a psychologist, science journalist, and pioneering author best known for his best-selling book Emotional Intelligence, which introduced the concept of EI and redefined leadership, education, and interpersonal relationships worldwide. Ranked among the world’s top business thinkers by The Wall Street Journal, Daniel has worked with global organizations to...
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Stellantis is in a tight spot. With leadership shakeups, lawsuits, and strained relationships with suppliers, workers, and even shareholders, the company faces challenges from all directions. The once-powerful automaker is now reeling from significant internal and external turmoil. Yet, amid this crisis, a critical question remains: How can Stellantis turn things around and find a better way forward?
In this episode of the Automotive Leaders podcast, Jan Griffiths brings on Kate Vitasek, a University of Tennessee faculty member and expert on collaborative relationships, to talk about how Stellantis can get through these tough times.
Drawing on her work with major organizations, Kate discusses how Stellantis could benefit from a shift in strategy—away from adversarial tactics and towards collaborative contracting. She highlights the "Vested Methodology" — a method designed to build win-win relationships and foster cooperation rather than conflict.
Jan worries that Stellantis' internal challenges are not only affecting its own stability but also sending ripples throughout the automotive world. Now, she calls for bold action: Tavares must step down immediately. Jan argues that Stellantis urgently requires a leader who understands collaboration, can mend these damaged relationships, and addresses the company's real issues.
Kate agrees, saying, "Change the people or change the people." She urges Stellantis to rethink its leadership approach and points out that without a mindset shift from the top, the company may continue on its downward spiral.
Towards the end, Kate Vitasek urges Stellantis to take swift, decisive action to break free from its crisis. Her advice? Gather the key leaders in a focused session, where they'd work together to craft a clear statement of intent—a roadmap to establish long-term goals and a unified direction. By confronting issues directly and with purpose, Kate believes Stellantis can realign itself for a stronger future.
Themes discussed in this episode:
The key reasons leading to the Stellantis US crisisChallenges in Stellantis’ supplier and union relationshipsThe ripple effect of Stellantis’ crisis on the automotive industryThe critical role of strong supplier and union partnerships for organizational stabilityThe impact of leadership decisions on organizational stabilityThe consequences of a win-lose mentality in business partnershipsUsing formal relational contracting to promote win-win solutionsTransforming adversarial relationships into collaborative partnershipsFeatured Guest: Kate Visatek
What she does: An accomplished author and educator, Kate is a leading authority in strategic partnerships. She also heads research at the University of Tennessee and specializes in the Vested® business model. With experience at major corporations like P&G and Microsoft, Kate provides executive training and coaching, empowering organizations to excel in strategic collaborations and foster innovation.
On leadership: “Anytime you have uncertainty, it makes people even more anxious. And so, getting in and making some decisive decisions, just bringing calmness back. Long-term, saying, this is where we're committing to not the decision for tomorrow. Take a pause. Move quickly, but take a little pause, bring everybody together, and create the goals for
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What are the 21 Traits of Authentic Leadership, and why do they matter?
In this episode of The Automotive Leaders Podcast, host Jan Griffiths takes us on a journey into the heart of authentic leadership, exploring the origins and importance of the "21 Traits of Authentic Leadership."
Born out of Jan's desire to define authentic leadership, the idea for the 21 traits emerged when she founded her business. Drawing from her extensive experiences in the automotive industry, she identified the traits she admired in herself and others, ultimately crafting a set that captures the essence of being an authentic leader. This framework laid the groundwork for her online courses and workshops, providing a practical approach to developing effective leadership skills.
Throughout the episode, Jan walks listeners through each of the 21 traits, explaining their importance in shaping a leadership style that is both genuine and impactful but also perfectly suited to the industry's evolving demands. Jan's passion for redefining leadership is evident as she discusses each trait, aiming to empower leaders to embrace their authentic selves and create a positive impact on their teams.
Tune in to gain a deeper understanding of these traits and discover how to embrace them in your professional journey, equipping yourself to tackle today's challenges in the automotive industry.
Themes discussed in this episode:
The traits you need to become an effective leader in today's automotive industryWhat it means to be an authentic leader in a rapidly evolving environmentThe need to shift from traditional leadership to a more people-centered approachHow to create a workplace where team members feel valued and supportedThe importance of resilience and adaptability in navigating the complexities and uncertainties of the industryWhy we need to build genuine relationships with team membersUnderstanding that effective leadership involves continuous learning and personal developmentWhat the new generation of authentic leaders needs to do to make their company a great place to workYour Host
Jan Griffiths is the architect of cultural change in the automotive industry. As the President & Founder of Gravitas Detroit, Jan brings a wealth of expertise and a passion for transforming company cultures. Additionally, she is the host of the Automotive Leaders Podcast, where she shares insightful conversations with industry visionaries. Jan is also the author of AutoCulture 2.0, a groundbreaking book that challenges the traditional leadership model prevalent in the automotive world. With her extensive experience and commitment to fostering positive change, Jan is at the forefront of revolutionizing the automotive landscape. Reach out to her at [email protected]
Mentioned in this episode:
The 21 Traits of Authentic Leadership PDF -
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In this episode of the Automotive Leaders Podcast, Jan Griffiths shifts the focus to the next generation of leaders—Gen Z. Joining her are Wayne State University students Victoria Shubelyak and Andrew Stocke, who share their perspectives on the future of leadership in the automotive industry.
Jan's book, "AutoCulture 2.0," had a significant impact on Victoria and Andrew. Victoria reflects on her role in its creation and how being valued for her input shaped her understanding of authentic leadership. Andrew appreciates the book's focus on trust and empowerment, contrasting with his past micromanagement experiences.
A deep dive into their favorite sections of the book reveals Andrew's fascination with the Blockbuster vs. Netflix case study. He praises Netflix's resilience and innovation in the face of skepticism while pointing out Blockbuster's failure due to its arrogance. Victoria, on the other hand, finds inspiration in the chapter about Sandy Stojkovski, the CEO of Vitesco. She admires her honesty about overcoming imposter syndrome and the impact of a supportive manager on her leadership approach.
Together, they dive into the leadership traits they believe are most important in today's workplace. They talk about how their generation is pushing back against outdated command-and-control management styles, advocating for a more inclusive and empowering approach.
Jan ends the episode by offering valuable advice to the next generation, stressing the importance of personal accountability and the benefits of embracing the diverse range of perspectives that come from having multiple generations in the workforce.
Tune in to get a clear and relatable view of how leadership is changing—and what it takes to truly connect with and inspire the next generation of automotive leaders.
Themes discussed in this episode:
Gen Z's perspective on leadershipThe negative impact of micromanagement on employeesGen Z's desire for leaders who provide mentorship and guidanceThe need to understand and respect different leadership styles across generationsHow younger generations value trust, transparency, and mentorship over traditional leadershipLeadership traits that Gen Z values most in a leaderJan’s advice for Gen Z and future leaders in the auto industryFeatured guests:
Name: Victoria Shubelyak, Finance and Global Supply Chain Student at Wayne State University - Mike Ilitch School of Business
Name: Andrew Stocke, Finance and Global Supply Chain Student at Wayne State University - Mike Ilitch School of Business
Mentioned in this episode:
Meet Doug Conant, former CEO of Campbell Soup CompanyEpisode with Craig Keeys: Breaking Barriers: From Humble... -
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In this episode of the Automotive Leaders Podcast, Jan Griffiths interviews Craig Keeys to talk about his leadership style, impressive career journey, and how he’s leading INFINITI through industry changes as their Group Vice President for the Americas.
Starting in 1998 as a warehouse operator at Nissan, Craig’s early days were far from the glamorous start many imagine. Juggling afternoon shifts at Nissan’s parts distribution center while attending Rutgers University, he learned the true meaning of hard work. After graduation, Craig transitioned from a blue-collar role into sales and marketing, which sparked his passion for the industry and fueled his desire to explore its dynamic nature.
Craig’s early mentor, Mark Grimm, played a pivotal role in shaping his career. Mark’s belief in Craig’s potential gave him the confidence to overcome self-doubt and pursue opportunities. Today, Craig is committed to empowering others, championing diversity, and driving change in the automotive industry—evident in his recognition as the 2023 Automotive News Champion of Diversity.
He also dives into the industry’s shift toward electrification, sharing how INFINITI balances innovation with stability while maintaining an exceptional customer experience. He stresses the importance of maintaining stability for his team during such rapid change.
In a personal twist, Craig shares how his family is the driving force behind everything he does and even gives a glimpse into his morning routine and passions outside of work. He also points out that younger generations prioritize a balanced, stress-free life over pursuing paychecks. Craig believes that if leaders don't adjust their mindset to this change, they will struggle to attract the next wave of talent.
Tune in to hear insights into Craig’s journey to the top, the importance of authentic leadership, and how leaders can transform their organizations by embracing change and empowering others. If you want to make a real impact in the automotive world, this conversation is for you.
Themes discussed in this episode:
The importance of staying true to one's values and being genuine in leadership rolesHow Craig’s early experiences and the mentorship he received shaped his approach to leadershipThe challenge of maintaining a consistent leadership style amidst varying top-down philosophies and industry changesHow leadership styles have changed over time, particularly from command-and-control leadership to more genuine, empowering approaches that resonate todayInfiniti’s approach to innovating both its products and its people strategies to lead industry changeThe importance of giving people the freedom and support they need to reach their full potentialThe role of self-reflection, especially through the lens of family, in understanding and adapting to the needs of younger generationsFeatured guest: Craig Keeys
What he does: As Group Vice President for INFINITI Americas, Craig Keeys oversees the brand's operations across the U.S., Canada, Mexico, Latin America, the Caribbean, and Israel. Since his appointment in April 2022, Craig has been focused on relaunching the INFINITI brand, placing a strong emphasis on strategic planning, marketing, and strengthening the retail network. He also prioritizes employee engagement, ensuring a motivated and high-performing team.
With over...
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In this solo episode, Jan Griffiths opens up about something we all need but often ignore—a break. Reflecting on a conversation with Hadi Awada, President of Axalta Mobility Coatings, Jan explores the guilt and pressure many leaders feel to stay "always on" and why it's vital to step back and recharge.
Jan also shares exciting professional developments, including two new projects: an innovative solution for creating multilingual internal podcasts using a combination of AI and human expertise and the upcoming "AutoCulture 2.0: Leading with Gravitas" online course centered around the 21 Traits of Authentic Leadership.
On a personal note, Jan shares her experience of moving her daughter into a high-rise in Detroit, reflecting on how much the city has evolved over the past 30 years. She openly admits her need for a break and encourages listeners to embrace rest without guilt, leaving them with a teaser for an inspiring upcoming episode.
Stay true to yourself, take that much-needed break, and prepare for more authentic leadership insights on the next episode.
Host:
Name: Jan Griffiths
Title: President and Founder, Gravitas Detroit
About: Jan is the architect of cultural change in the automotive industry. As the President and founder of Gravitas Detroit, Jan brings a wealth of expertise and a passion for transforming company cultures. Additionally, she hosts the Automotive Leaders Podcast, where she shares insightful conversations with industry visionaries. Jan is also the author of AutoCulture 2.0, a groundbreaking book that challenges the traditional leadership model prevalent in the automotive world.
Connect: LinkedIn
Mentioned in this episode:
Hadi Awada's Journey to Transforming Workplace CultureGravitas Detroit Podcast ServicesGravitas Detroit Leadership WorkshopWhat is AutoCulture 2.0?The 21 Traits of Authentic Leadership PDFMentioned in this episode:
This episode is sponsored by Lockton, click here to learn more
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In this episode of the Automotive Leaders Podcast, Jan Griffiths welcomes Marques McCammon, the president of Karma Automotive, to share his leadership philosophy and journey.
A proud graduate of North Carolina A&T State University and holding engineering and management roles in Detroit, including Chrysler, before leading Karma Automotive, Marques’ story highlights breaking conventional molds. He emphasizes authentic leadership, being comfortable with oneself, and leading according to one's values.
Having dared to dream big despite skepticism, he embodies the persistence in challenging the status quo and driving innovation. His leadership lesson focuses on serving the team, listening, making oneself available and vulnerable, and supporting the team to reach their full potential, a sharp contrast to the command-and-control leadership model commonly experienced in Detroit's automotive industry.
Themes discussed in this episode:
Marques McCammon's approach to leading and transforming a company.How Karma Automotive is pushing boundaries in vehicle design and technology.Addressing the challenges faced by the company and how they are turning them into opportunities.Why evolving leadership styles are crucial for the future of the automotive industry.Strategies for developing leadership skills and approaches that will be effective in navigating the future of the automotive industry.The critical role of software in driving innovation across various aspects of the automotive industry.Marques McCammon’s vision for the future of Karma Automotive and the broader automotive industry.Featured guest: Marques McCammon
What he does: Marques was named President of Karma Automotive, California’s first and only ultra-luxury automaker, in April 2023. His tasks at Karma Automotive are twofold, equally ambitious, and paramount: to reinvigorate the brand and to implement alternate paths to revenue. His career, which spanned nearly three decades before joining Karma Automotive, showcases his expansive expertise in general management, product development, manufacturing, brand leadership, marketing, and software-focused automotive innovations. His leadership and contributions to the automotive sector have been recognized by Detroit Business, which listed him among the top 40 Young Executives making an impact in Detroit.
On Leadership: "For me, I think that as a leader, my job is to serve my team. And by that, what I mean is there's always a greater number of employees than there are leaders, and we often, as leaders or people in leadership roles, get preoccupied with our notion of the authority that we carry or the title that we carry, and we're supposed to drive the day. But the reality is the work gets done by the team. And our job is to connect with that team, help them to find their potential, and their overlap with the other team members so that the organization can see its fullest potential."
Mentioned in this episode:
Interview with Kate Vitasek: Transforming UAW Strike Negotiations for a Win-Win Outcome -
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In the world of automotive innovation, it's not just about keeping up—it's about leading the charge. The Center for Automotive Research (CAR) is where those big ideas come to life, and at this year's CAR Management Briefing Seminars (MBS) in Traverse City, Michigan, the industry's top minds gathered to share their vision for the future.
This episode takes you inside CAR MBS 2024 like never before. We're not just talking about the event—we're diving into the conversations that are driving change, from the push toward electrification to the reshaping of how we view and acquire talent for the industry.
You'll hear the voices of leaders who are not only shaping mobility but also inspiring the next generation of automotive pioneers. Hear firsthand the strategies they're deploying, the trends they're watching, and the challenges they're overcoming. Whether you're driving leading in the automotive industry or simply passionate about its future, this episode is your access to the conversations that matter.
Co-host: Carl Anthony
What he does: Carl Anthony is the Managing Editor and Co-Founder of Automoblog and AutoVision News. He also hosts AutoVision News Radio and AutoSens Insights. Carl is a regular contributor on MotorMouth Radio on WHPC 90.3 FM and an active member of the Automotive Women's Alliance Foundation, supporting its mission to empower women in the automotive and mobility industries. He has collaborated with top automotive brands like Escort Radar, Cobra Electronics, Real Truck, and Meguiar's as a respected ambassador. Carl's previous roles include dealership and new vehicle launch trainer for Ford, Honda, Mercedes-Benz, and Volvo, as well as serving as a product specialist on Chevy's National Truck Team.
Featured guests:
Name: Tara Andringa
Title: Executive Director of Partners for Automated Vehicle Education (PAVE)
Discussed: [00:04:53] At CAR MBS 2024, Tara dives into the real-world impact of autonomous vehicles (AVs), stripping away the hype to reveal how the "last mile" could quietly revolutionize transportation. It’s not about flashy tech—it's about practical solutions that could redefine mobility if only the public can learn to trust and understand it.
Name: Scott Tobin
Title: CEO of Envorso
Discussed: [00:06:53] Scott talks about bridging the gap between legacy automotive engineering and cutting-edge software technology. He explains how Envorso combines the best of both worlds, overcoming the silos in traditional auto design to create Software Defined Vehicles (SDVs). With hundreds of modules and millions of lines of code, these vehicles redefine customer experience through updatable software, efficient electrical architecture, and data-driven insights.
Name: Collin Shaw
Title: President, MEMA
Discussed:...
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In this episode of the Automotive Leaders Podcast, host Jan Griffiths interviews Jon Husby, president and CEO of ADAC Automotive, about the critical elements of leadership and culture in the automotive industry.
Jon grew up as a shy child who was always worried about what other people thought. However, after taking on a leadership role, he discovered that he enjoys leading and getting things done.
"I am imperfect. I'm learning as a leader," says Jon. Despite spending 30 years in the industry, Jon still believes every day is new for him. As a leader, Jon is unafraid to roll up his sleeves and get into the trenches to help his people. He embraces a transparent leadership style that empowers people to be better versions of themselves.
Jon highlights a common issue where companies focus heavily on KPIs at the expense of culture. He says this unbalanced focus on metrics and people prevents companies from evolving their culture. At ADAC, they address this by putting concerted effort and commitment into the people aspect of the business.
Jon shares a significant challenge ADAC faced—a cyber event that tested the company's strength. Despite the adversity, the incident showcased the power of strong leadership and teamwork. By understanding each other's strengths and placing the right people in the right roles, ADAC could respond swiftly and effectively, earning customer compliments for their quick recovery.
Transparency is a fundamental trait in Jon's leadership philosophy. By fostering an environment where employees feel comfortable asking questions and understanding the reasoning behind decisions, Jon believes transparency can significantly enhance trust and engagement within the company.
Jon suggests that industry leaders should tackle their challenges with leadership and culture by being transparent and collaborative. He emphasizes the need for giving and receiving feedback to improve the industry. This is especially important during a time of major changes in the industry.
Join Jon and host Jan Griffiths as they discuss his career journey, the importance of transparency and mindset in leadership, and how leaders can drive transformation within their organizations.
Themes discussed in this episode:
Understanding how Jon Husby is driving transformation with ADAC AutomotiveThe importance of transparent and collaborative relationships with Original Equipment Manufacturers (OEMs)Ensuring a focus on both organizational culture and key performance indicators for long-term successThe impact of understanding and effectively communicating with employees on leadership effectivenessCreating an environment where employees feel valued and comfortable asking questions.Strategies for leading a company through significant changes and challenges.Encouraging a mindset that seeks to address issues before they become significant problemsFeatured guest: Jon Husby
What he does: Jon Husby is the President and CEO of ADAC Automotive, a leading vehicle access and diversified solutions company. Joining ADAC in August 2022, he was appointed to its board of directors in January 2024. Before ADAC, Jon was the President and CEO of SEG Automotive North America, where he managed mechanical and e-machine technology from 2018 to 2022. He also served as SVP of Global Sales during his tenure. Jon's...
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In this episode of the Automotive Leaders Podcast, Jan Griffiths welcomes Hadi Awada, President of Axalta Mobility Coatings. Known for his exceptional leadership and dedication to fostering a positive work culture, Hadi dives into his unique approach to leading with people and culture at the forefront.
Hadi starts with his journey; he recounts his decision to leave the draining environment of a demanding corporate job. He then joined a $20 million startup, only to return to the corporate world with a new perspective and mission to change corporate culture from within.
Hadi explains his role in keeping his team cohesive and operating smoothly. By fostering trust and maintaining a no-politics policy, he ensures that his team remains focused on their collective goals and stays out of the weeds.
They discuss what makes a high-performance team: psychological safety and positive conflict, setting the stage for a discussion on fostering a healthy and creative work environment. Hadi points out that creativity thrives in an environment where fun and positive competition are encouraged, leading to a motivated and innovative team.
Respect is central to Hadi's leadership approach. He believes in being firm but fair without resorting to disrespect. Hadi explains that true accountability involves anticipation and initiative—rewarding those who foresee and prevent problems rather than assigning blame when things go wrong. When issues arise, he looks at the systems and processes, not individuals, to find solutions and improve.
Hadi points to transparency as a key leadership trait. He says transparency doesn't mean breaching confidentiality but being genuine and open with your team. He believes that when leaders show their true selves, they encourage others to do the same, fostering a culture free of fear and politics.
Going personal, they explore Hadi's interests, such as his favorite binge-worthy shows, passion for music, and morning routine, which keep him grounded and effective as a leader.
Themes discussed in this episode:
Why automotive leaders should prioritize culture and peopleThe positive impact of staying authentic in all aspects of lifeHow to foster a creative and collaborative environment for your companyThe importance of transparency in automotive leadershipThe impact of positive conflict and enjoyable competitionNurturing a culture of respect and promoting proactive accountabilityUnderstanding Hadi’s approach to transforming workplace cultureFeatured Guest: Hadi Awada
What he does: Hadi Awada is the President of Global Mobility Coatings at Axalta. He leads Axalta’s Mobility Coatings business, supporting the evolving coatings needs of established and emerging automotive and commercial vehicle OEMs, fleet owners, and shared mobility providers. Hadi was previously President of Faurecia Clean Mobility – North America, where he also served as a member of Faurecia’s North American Board of Management and President of Faurecia Clean Mobility – Asia Pacific, serving on multiple boards with JV partners. He began his career after earning his BA from the University of Toledo, serving
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In this special episode of the Automotive Leaders Podcast, host Jan Griffiths teams up with co-host Carl Anthony, Managing Director and co-founder of Automoblog and AutoVision News, for an in-depth conversation with Alan Amici, the President and CEO of the Center for Automotive Research (CAR).
Since assuming the position at CAR almost two years ago, Alan says the organization has been very active and is making exciting developments to strengthen it further.
"CAR's mission is to inform and advise with the goal of making the automotive industry more viable and sustainable," says Alan. He explains that CAR achieves this mission through a three-pronged approach: conducting research, hosting events, and fostering partnerships with private and public entities.
Discussing the need for a cultural shift in the automotive industry to match its technological advancements, Alan points out the strategies employed by General Motors and Ford to attract new talent. He also underscores the industry's need for more diversity, particularly women in leadership roles, to improve decision-making and better cater to market demands.
Alan emphasizes how the traditional model of making car changes after assembly is changing with over-the-air updates; this allows for continuous improvement and risk-taking in development. He also talks about the increasing global competition, especially from China, and emphasizes the need to focus on speed and adaptability to remain competitive.
The episode concludes with a look at the upcoming Management Briefing Seminar (MBS) conference in Traverse City, Michigan. Be sure to listen to the very end when Alan shares the names of their visionary guests and the new content they prepared for CAR's main event!
Themes discussed in this episode:
Why we need to adapt culturally to support innovations such as software-defined vehicles and the development of electric vehiclesUnderstanding CAR’s role in the global automotive industryThe need to increase the representation of women in engineering and leadership roles to achieve workforce diversityUnderstanding the importance of speed and adaptability in maintaining competitiveness amidst increasing global competitionHow automakers are increasingly bringing software development capabilities in-house and the challenges they face in developing these competenciesThe challenges and the requirements for transitioning from internal combustion engines to electric vehiclesWhat you can anticipate from the upcoming CAR-MBS and why you should attendCo-host: Carl Anthony
What he does: Carl Anthony is the Managing Editor and Co-Founder of Automoblog and AutoVision News. He also hosts AutoVision News Radio and AutoSens Insights. Carl is a regular contributor on MotorMouth Radio on WHPC 90.3 FM and an active member of the Automotive Women's Alliance Foundation, supporting its mission to empower women in the automotive and mobility industries. He has collaborated with top automotive brands like Escort Radar, Cobra Electronics, Real Truck, and Meguiar's as a respected ambassador. Carl's previous roles include dealership and new vehicle launch...
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Watch the full video on YouTube - click here
In this episode of the Automotive Leaders Podcast, host Jan Griffiths interviews Cory Hohs, the CEO and co-founder of HAAS Alert. Cory takes us through the fascinating journey of HAAS Alert, a company dedicated to revolutionizing roadway safety through connected vehicle technology and V2X (vehicle-to-everything) communication.
Cory shares his leadership philosophy, emphasizing the importance of trust and rallying his team around a shared mission. At HAAS Alert, that mission is clear and compelling: ensuring everyone gets home safely. He recounts the personal incident that inspired HAAS Alert—a near-collision with an ambulance—and the realization that vehicle-to-vehicle communication technology was overdue.
Cory underscores the significance of being mission-driven throughout the discussion. He said that HAAS Alert is not just a tech company but a safety company first. This focus on safety over technology for its own sake has been crucial in motivating his team and the broader market.
Cory highlights HAAS Alert's successful partnership with Stellantis. He praises Stellantis for its innovative mindset and willingness to adapt HAAS Alert's technology quickly, bypassing the usual bureaucratic obstacles that can slow down such integrations. This partnership exemplifies how forward-thinking OEMs can successfully work with startups to enhance vehicle safety.
The episode shows how different tech startups and traditional automotive companies are. suggesting that legacy companies can learn much from startups' agile, mission-focused approach. Cory's insights offer a refreshing perspective on leadership and innovation in the auto industry, making this episode a must-listen for anyone interested in the future of automotive technology and safety.
Themes discussed in this episode:
Leadership style of a tech startup CEO and co-founderCory’s views on building trust and focusing on a mission rather than just selling techHAAS Alert’s passion for saving lives through innovative tech solutionsRevolutionizing roadway safety through connected vehicle technologyHow a personal near-miss with an ambulance inspired Cory to create HAAS AlertEffective strategies for tech startups to collaborate with major automotive manufacturersThe story of a seamless integration with Stellantis showcases what’s possible when an OEM embraces innovationFeatured Guest: Cory James Hohs
What he does: Cory is the CEO and co-founder of HAAS Alert, a company dedicated to saving lives through connected vehicle safety and smart infrastructure solutions. He focuses on collision prevention technology for first responders and government fleets, ensuring safer roads with real-time alerts integrated into automotive systems. Cory's background includes over a decade in engineering and product management, with significant contributions to connected and autonomous vehicles. His leadership has positioned HAAS Alert as a key player in enhancing roadway safety, delivering nearly one billion alerts across over 240 cities and private fleets, including police, fire, EMS, and more.
On leadership: “To be a leader within an organization, especially at a startup where you're asking people to do more, you're asking people to strive further, asking them to do things...
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This episode is sponsored by Lockton, click here to learn more
Watch the full video on YouTube - click here
In this episode of the Automotive Leaders Podcast, host Jan Griffiths dives into the changing dynamics between traditional automotive companies and tech startups, featuring guest Ted Serbinski, a pioneering figure in Detroit's startup ecosystem.
Ted opens up about his journey, shaped by a military upbringing and a rebellious spirit. He recounts his move to Detroit in 2011, where he played a crucial role in establishing Detroit Techstars and building a collaborative environment among automotive giants and tech startups.
Offering advice to tier-one suppliers struggling to engage with startups, Ted highlights the importance of patience and a long-term vision. He notes that innovation takes time, and results aren't immediate. He advises against the tendency to reorganize frequently, which can disrupt the growth of innovative ideas.
When asked about the most vital trait for automotive industry leaders, Ted emphasizes trustworthiness. He believes building authentic relationships is crucial for long-term collaboration and success in the startup world.
Ted introduces his current venture, HAAS Alert, a startup in the connected vehicle space. The company, founded in 2015, aims to enhance road safety by sending digital alerts from emergency vehicles to nearby drivers. Ted shares the story of HAAS Alert's inception and its journey to becoming a production-ready solution in the automotive industry.
Reflecting on the visionary approach of leaders like Dan Gilbert, who believed in Detroit's potential even during its downturn, Ted emphasizes the importance of believing in and trusting the innovation process rather than relying solely on measurable metrics.
Ted's passion for innovation and deep understanding of the startup and automotive world make his insights important for anyone looking to thrive at this intersection.
Themes discussed in this episode:
Bridging the gap between startup culture and traditional automotive practicesFostering trust and long-term vision for successful collaborations between startups and established companiesStrategies for tier-one suppliers to connect with startupsThe evolution and growth of Detroit's tech scene, particularly through initiatives like Techstars and the impact of community and collaboration in driving progressThe pivotal role of trust in successful leadership and partnershipsNavigating the differences and intersections between corporate and startup environmentsIntegrating innovative startup technology within traditional automotive frameworksEmbracing continuous learning and a growth mindset to tackle the challenges of the startup ecosystem and innovation.Featured: Ted Serbinski
What he does: Ted Serbinski is a tech entrepreneur and venture capitalist dedicated to investing in founders who are shaping the future of transportation. Currently, he serves as the Chief of Staff & Detroit General Manager of HAAS Alert, a company focused on advancing automotive safety through real-time alerts. After relocating from San Francisco to Detroit in 2011, Ted played a crucial role in catalyzing the Detroit startup scene. His work has significantly influenced Detroit's tech scene, earning him multiple recognitions for his contributions to economic growth and innovation.
On leadership: “As a leader, I think of...
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This episode is sponsored by Lockton, click here to learn more
Watch the full video on YouTube - click here
In this episode of the Automotive Leaders Podcast, host Jan Griffiths dives into the findings of the 24th Annual North American Automotive OEM and Supplier Working Relations Index (WRI) with guests Dave Andrea of Plante Moran, who led the study, and Sig Huber, Chief Commercial Officer for ELM Analytics.
Dave starts by giving a macro-level overview of the industry's recent challenges, from electrification and new market competitors to supply chain disruptions and cost inflation. Despite these hurdles, Toyota, Nissan, Honda, and General Motors have emerged as top performers in the WRI. Toyota, in particular, saw another significant 30-point increase, reflecting their strong culture of continuous improvement and respect for people, known as The Toyota Way.
They discuss General Motors, which has shown steady improvement despite leadership changes. Dave credits the company’s progress to the consistent focus on supplier relations by successive Vice Presidents of Purchasing. Sig emphasizes that GM's efforts under leaders like Steve Kiefer have embedded supplier relationship management deeply into the company’s culture.
Jan and Dave then address the decline in Ford’s ratings, attributing it to organizational challenges and a more command-and-control purchasing style. Sig warns that Ford’s recent UAW negotiations and slower-than-expected EV adoption rates add to their struggles.
On a brighter note, Stellantis shows signs of improvement under Marlo Vitous’s leadership despite a rocky past with supplier relations. However, Jan questions how much Stellantis's top executives value the WRI.
In their closing comments, Dave and Sig reflect on the industry's future and the need for change. Dave emphasizes adapting business practices to navigate uncertain technology trends and regulatory issues. Sig highlights the industry's resilience, stressing that collaboration and trust with suppliers are crucial for overcoming challenges.
Themes discussed in this episode:
Understanding the significance of the Automotive OEM-Supplier Working Relations Index (WRI) Study as a tool for assessing industry performance and supplier relationsAddressing electrification, supply chain disruptions, and cost inflation and their impact on OEM-supplier relationshipAnalyzing the cultural and organizational elements that contribute to Toyota's enduring success, including continuous improvement, respect for people, and long-term relationship-buildingThe influence of leadership changes, such as Vice Presidents of Purchasing, on supplier relations and organizational performanceFord's decline in WRI scores and the organizational issues contributing to challenges in supplier relations and performanceThe role of effective communication in fostering strong relationships between OEMs and suppliers.The importance of trust and collaboration between OEMs and suppliers in navigating future challenges.Featured guest: Dave Andrea
What he does: Dave Andrea leads the
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In this episode, Jan Griffiths announces she is taking a well-deserved break to head back to her homeland, Wales. She reflects on this year, filled with unexpected achievements like becoming an author and launching AutoCulture 2.0. Amidst the highs of success, Jan opens up about the inevitable crash that followed, shedding light on the less glamorous side of achievement.
Despite the challenges, the overwhelming support for her book on social media and its rapid rise to the top of Amazon's charts in the leadership category left Jan grateful for the dialogue it sparked on culture change in the automotive industry.
With the audiobook and Kindle versions released and the paperback version still available, Jan eagerly invites feedback from listeners, encouraging them to engage in conversations with their teams about the book's insights. She shares her email, [email protected], welcoming thoughts and questions.
For now, Jan invites listeners to tune in to another podcast she co-hosts and produces, Auto Supply Chain Prophets, where recent guest Shiv Taylor, VP of Enterprise Technology at Volta Trucks, shares valuable insights on the company's revival after facing bankruptcy.
Themes discussed in this episode:
The importance of taking breaks to recharge and reflect on both personal and professional aspects of lifeEmbracing both the highs and lows of achievementFostering dialogue and community engagement around topics like culture and leadershipThe value of learning from experiences, both positive and challenging, for personal and professional growthYour Host
Jan Griffiths is the architect of cultural change in the automotive industry. As the President & Founder of Gravitas Detroit, Jan brings a wealth of expertise and a passion for transforming company cultures. Additionally, she is the host of the Automotive Leaders Podcast, where she shares insightful conversations with industry visionaries. Jan is also the author of AutoCulture 2.0, a groundbreaking book that challenges the traditional leadership model prevalent in the automotive world. With her extensive experience and commitment to fostering positive change, Jan is at the forefront of revolutionizing the automotive landscape. Reach out to her at [email protected]
Mentioned in this episode:
Listen to the AutoCulture 2.0 Book Launch speech.Grab a copy of AutoCulture 2.0: Leading with GravitasVolta Truck's Electrifying Comeback to EV BusinessMentioned in this episode:
This episode is sponsored by Lockton, click here to learn more
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This episode is sponsored by Lockton, click here to learn more
Watch the full book launch speech on YouTube - click here
In this special episode, we'll take you through the electrifying launch event of the book AutoCulture 2.0: Leading with Gravitas, where Jan Griffiths, the visionary force behind Gravitas Detroit, takes center stage.
Jan shares a heartfelt reflection on the significance of the book launch. Surrounded by industry veterans, friends, and supporters, she describes it as the best night of her life, where everything in her career and life converged.
Jan starts her speech by diving straight into the core issue: the automotive industry's transformation. She highlights the flurry of discussions around technological advancements but questions the neglect of culture in these conversations. Jan challenges the traditional leadership model and advocates for authentic leadership rooted in trust and inspiration, drawing from Stephen M. R. Covey's wisdom.
Jan weaves in stories from influential figures like Sandy Stojkovski, Dr. Andy Palmer, Stefan Krause, and Jessica Robinson, illustrating the essence of authentic leadership. Through their experiences, Jan underscores the urgent need for a cultural revolution in the automotive industry.
Jan reflects on Tesla and BYD's remarkable journeys from skepticism to success. She warns against the Blockbuster fate, urging a culture that nurtures innovation instead of stifling it with outdated practices.
With unwavering determination, she calls on the audience to take action and become agents of change in an industry on the verge of a revolution.
Themes discussed in this episode:
Revolutionizing leadership and workplace culture in the automotive industryThe essence of authentic leadership and its significance in driving positive change Learning from visionary leaders in the automotive sectorThe importance of creating safe spaces where employees can freely express their ideas without fear of judgment or backlashConfronting the common challenges entrenched in traditional corporate culturesTransitioning from top-down management to a more people-centered approachCultivating an environment that nurtures innovationElevating the voices and contributions of every employee through inclusive communication and community-building effortsYour Host
Jan Griffiths is the architect of cultural change in the automotive industry. As the President & Founder of Gravitas Detroit, Jan brings a wealth of expertise and a passion for transforming company cultures. Additionally, she is the host of Automotive Leaders Podcast, where she shares insightful conversations with industry visionaries. Jan is also the author of AutoCulture 2.0, a groundbreaking book that challenges the traditional leadership model prevalent in the automotive world. With her extensive experience and commitment to fostering positive change, Jan is at the forefront of revolutionizing the automotive landscape. Reach out to her at [email protected]
Mentioned in this episode:
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This episode is sponsored by Lockton, click here to learn more
Watch the full video on YouTube - click here
Meet Martin Fischer, a member of the ZF Group Board of Management and the President of ZF Group Americas. In this episode of the Automotive Leaders Podcast, we'll discuss his views on automotive leadership and culture and how they play a vital role in his position at ZF Group.
Martin talks about his leadership style and explains why aligning personal and professional values is essential to creating a consistent leadership identity. Reflecting on his intercultural experiences, Martin advises integrating the strengths of traditional German-style leadership and people-focused leadership styles for organizational success.
Martin gives a glimpse into ZF's culture transformation journey, including their "culture pioneers" program, which empowers employees to drive cultural improvements from the ground up. Martin describes "The ZF Way" as ZF's framework for running the company and identifies its core principles as part of its roadmap for success.
Discussing the emergence of EV startups in the automotive industry, Martin says ZF sees this change as an opportunity for learning and collaboration, sharing the approach they took with these startups and its positive impact on innovation.
Martin's role as chairman of MEMA OES Group takes center stage. His explanation of his motivation to give back to the industry speaks volumes about his commitment to collective progress beyond the confines of ZF.
Jan asks Martin, "What is the biggest challenge you see in this transformation?" Martin points out that uncertainty is affecting the entire industry. Martin said investing in new tech like EVs comes with risks, and solutions are needed to avoid supply chain collapse during the transition period.
Going personal, Jan wants to know what gets Martin out of bed in the morning. It turns out he's all about office life—meeting people, fixing problems, and getting that adrenaline rush from solving crises.
Stay until the end of the episode to hear Martin's advice for automotive businesses dealing with the industry's changes.
Themes discussed in this episode:
Exploring a leadership style that is deeply rooted in values instilled by upbringingWhy we should create a safe space for innovation and growth within teamsImportance of collaboration in driving progress, both within ZF and across the automotive sectorHaving initiatives that empower employees to contribute to cultural improvement.Discussing the necessity of authenticity and the ability to connect with employees regardless of hierarchyUnderstanding ZF's methodologies and strategies for realizing its corporate visionExploring collaborative opportunities presented by emerging EV startups in the automotive industryHighlighting the importance of investing in education and innovation to drive industry electrificationThe importance of comprehending industry transformation and setting a clear vision for organizational directionFeatured: Martin Fischer
What he does: With extensive management experience at Siemens VDO Automotive, Hella, and Borg Warner, Martin Fischer provides valuable expertise in his role as the President of ZF Group Americas and a member of ZF Group Board of...
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