エピソード
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What separates startups that fizzle from those that thrive?
Join us for an episode of The Bliss Business Podcast featuring Bruce Cleveland—founder & CEO of Traction Gap Partners, bestselling author of Traversing the Traction Gap, and the investor behind billion-dollar outcomes like Marketo, C3 AI., Vlocity, a Salesforce Company, and Doximity.
🎙️ Hosted by Stephen Sakach, Michael Liwski & Tullio Siragusa
In this conversation, we explore:
✅ Why most companies fail in the go-to-market gap—and how to avoid it
✅ How the Traction Gap Framework helps teams go from MVP to Minimum Viable Company
✅ The role of purpose, culture, and emotional intelligence in building scalable, sustainable businesses
✅ How founders can evolve into high-impact leaders who create enduring value
Whether you're a founder, product leader, or investor, this episode offers practical insights on how to engineer momentum—and soul—into your company’s growth story.
What’s the biggest gap you’ve seen in early-stage growth? Drop it in the comments.
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What makes someone rave about a brand—unprompted?
It’s not features. It’s not price.
It’s meaning.
It’s emotional connection.
In this third episode of our Marketing with Purpose Series, we explore how the best brands go beyond sales to build movements. They turn customers into evangelists by aligning with their values, telling compelling stories, and delivering experiences that make people feel something.
In this episode:
+ Learn why emotionally connected customers have 306% higher lifetime value
+ Hear real-world examples of how brands create loyal fanbases
+ Discover how to build love into your marketing systems
Ready to go beyond transactions and start curating belonging?
Join our upcoming webinar at aicmo.io/workshop
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Change is inevitable—but how we lead through it determines whether we build trust or spark resistance.
Join us on The Bliss Business Podcast for a powerful roundtable conversation with some of the most forward-thinking minds in business and leadership:
🔹 Doug Kirkpatrick – Self-management expert
🔹 Lisa M. Brazelton – Organizational transformation strategist
🔹 Jose Leal – Purpose-driven systems designer
🎧 Hosted by Stephen Sakach, Tullio Siragusa, Michael Liwski
In this round table episode, we explore:
✅ Why even well-intentioned change triggers resistance
✅ The emotional toll of transformation on teams
✅ How leaders can navigate tension with empathy and self-awareness
✅ Real strategies for building buy-in, trust, and momentum
Whether you’re leading a growing team, reimagining your organization’s structure, or navigating transformation in uncertain times—this conversation is for you.
💬 What’s the most powerful change leadership lesson you’ve learned? Share it below and tune in.
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What happens when a company stops chasing only profit and starts building with purpose?
Join us on The Bliss Business Podcast for a powerful conversation with John Hewitt, legendary entrepreneur, founder of Jackson Hewitt, Liberty Tax, and now Loyalty Brands—a franchise network built on trust, service, and mission-driven growth.
🎙️ Hosted by Stephen Sakach & Mike Liwski
In this episode, we’ll explore:
✅ How John has scaled multiple companies by leading with heart
✅ Why loyalty and community are the most undervalued business assets
✅ What conscious capitalism really looks like in practice
✅ How to empower entrepreneurs while staying grounded in purpose
📊 Purpose-driven companies consistently outperform financially—but more importantly, they create movements people want to be part of.
💬 What does “conscious capitalism” mean to you? Join the conversation and bring your questions—we’ll be LIVE and listening.
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Marketing isn’t just about being seen—it’s about being felt.
In Episode 2 of our Purpose-Driven Marketing series, we explore a powerful truth:
People aren’t just looking for products. They’re looking for meaning. And the brands that win? They don’t just sell—they stand for something.
73% of consumers say they’re willing to pay more for products that align with purpose and sustainability. (Nielsen, 2023)
Purpose-driven brands grow 2.5x faster than competitors. (The Purpose Study)
This episode unpacks:
+ Why purpose is the new marketing superpower
+ How emotional connection creates customer evangelists
+ The secret to building movements, not just markets
It’s not about clever campaigns—it’s about conviction. When purpose drives your message, your brand becomes unforgettable.
Ready to lead with purpose?
Join us on this journey and register now for the upcoming workshop at aiCMO.io/workshop
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Why Marketing Feels Broken—And How to Fix It
Marketing today is louder than ever. But is anyone actually listening?
In the first episode of our 3-part series leading up to the aiCMO webinar, we unpack a hard truth: marketing has lost its way.
We’ve traded emotional connection for conversion tactics, storytelling for shouting, resonance for reach.
The result?
People are tuning out. Trust is fading. And brands are becoming forgettable.
Here’s what we cover:
+ Why most marketing is built for transactions—not relationships
+ The high cost of ignoring emotional connection (hint: $24B in ad blockers in 2024)
+ What it really means to build resonance instead of just reach
+ How empathetic storytelling outperforms logic-based messaging by 23% (Source: IPA DataBank)
We don’t need more noise. We need meaning.
Because when you build connection, you build loyalty. And when you lead with empathy, marketing becomes a movement.
Ready to rethink your strategy?
Sign up for our upcoming webinar where we go deeper and show you how purpose-driven, emotionally intelligent marketing is transforming results.
Register now: https://aicmo.io/workshop
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What if your business wasn’t just a brand—but a beloved part of the community?
Join us on The Bliss Business Podcast for an inspiring conversation with Sally Facinelli, CEO of Salty Dawg Pet Salon—a fast-scaling pet care brand that’s redefining what it means to lead with empathy, loyalty, and heart.
🎙️ Hosted by Stephen Sakach & Mike Liwski
In this episode, we’ll explore:
✅ How to build customer and franchise loyalty through emotional connection
✅ The role of values and purpose in creating lasting community impact
✅ How Sally scaled her brand without losing its soul
📊 Fun fact: 64% of consumers say shared values help them connect with brands—and 57% will spend more with brands they feel connected to. (Sprout Social)
Salty Dawg isn’t just about grooming pets—it’s about creating a movement of care, belonging, and authentic leadership in the service world.
💬 How does your brand build community and trust? Share your thoughts in the comments—and tune in for a conversation that will leave you energized to lead with heart.
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In a noisy digital world, real connection is your biggest competitive advantage.
In this week’s episode of the Scaling with Purpose Kit, we explore how mission-led brands build movements—not just marketing. It’s about more than product or performance—it’s about creating belonging.
✅ How to attract customers and partners who believe in your mission✅ The power of transparency and shared experiences✅ How REI’s bold “Opt Outside” campaign became a purpose-driven movement✅ Practical strategies for activating your community and measuring engagement
🎙️ Hosted by Stephen Sakach, Tullio Siragusa & Ash MaherWhen purpose becomes the heartbeat of your brand, people don’t just buy from you—they stand with you.
💬 What’s one way your brand builds community around its mission? Share in the comments and tune in Wednesday for a fast, inspiring listen.
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In a world where marketing often feels transactional, real connection has become the competitive edge. But how do you build a community at scale—without losing the heart of your brand?
Join us on The Bliss Business Podcast as we welcome Jennifer Kaplan, founder of Evolve PR & Marketing, and a champion of purpose-driven storytelling that resonates.
🎙️ Hosted by Stephen Sakach & Tullio Siragusa
In this episode, we’ll explore:
✅ How storytelling creates emotional trust with customers
✅ What it takes to scale community without losing soul
✅ Why a well-defined purpose is critical to brand loyalty
✅ Tangible steps leaders can take to build connection today
Jennifer has spent over two decades helping brands go from unknown to unforgettable. Whether you’re growing a startup or leading a legacy brand, this conversation will leave you with real strategies to build belonging—and drive meaningful impact.
💬 How are you building community around your brand? Drop your thoughts below and tune in for this engaging episode.
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Can a pet waste removal company change lives?
On the Bliss Business Podcast, we’re joined by Julie Harrell, President of Cooper’s Scoopers, who’s proving that even the most unexpected industries can drive dignity, community, and real social change.
🎙️ Hosted by Stephen Sakach & Mike Liwski
From empowering employees with meaningful work to building a loyal customer base rooted in shared values, Julie has transformed a humble service into a purpose-driven movement.
In this episode, we’ll explore:
✅ How purpose can reshape perception and elevate any business
✅ Practical ways to build team culture around service and pride
✅ Why customers connect more with mission than marketing
If you believe business can be a force for good—this conversation will inspire you.
💬 What’s one unexpected way your business lives its purpose? Drop it in the comments and tune in.
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Growth is exciting—but without purpose, it can lead to mission drift, misalignment, and missed opportunity.
In this new episode of The Bliss Business Podcast – Scaling with Purpose Kit, we unpack how to scale your business with intentionality—where every decision, expansion, and hire aligns with your higher purpose.
🎙️ Hosted by Stephen Sakach, Tullio Siragusa & Ash MaherIn just 10 minutes, we’ll explore:✅ How to use purpose as a strategic filter for growth✅ Why aligned growth leads to stronger culture and brand loyalty✅ Real-world examples of companies that scaled with integrity✅ Simple frameworks to keep your mission front and center as you expand
This is for leaders who believe that success is measured not just by scale—but by impact.
💬 How does your business stay true to its purpose as it grows? Join the conversation and share your perspective below.
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What happens when a company decides to do good and do well at the same time?
Join us on The Bliss Business Podcast as we sit down with Steve Schwab, U.S. Army veteran turned purpose-driven CEO of Casago, one of the fastest-growing vacation rental and property management brands in North America.
🎙️ Hosted by Stephen Sakach & Mike Liwski
In this episode, we’ll explore:
✅ How emotional intelligence (EQ) shapes modern leadership
✅ Why conscious capitalism is more than a trend—it’s the future
✅ The intersection of people, profit, and purpose at scale
✅ Real strategies for scaling businesses while staying human-centered
Steve’s journey—from military discipline to hospitality innovation—is a case study in values-based growth, community reinvestment, and redefining what it means to lead in a rapidly evolving economy.
💬 What’s your take on leading with empathy and purpose in today’s business world? Share in the comments and join us LIVE for this energizing conversation.
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Emotional connection isn’t just a nice-to-have—it’s the core of effective marketing.
In our 50th Producer Series episode of The Bliss Business Podcast, we dive deep into how brands can stop chasing clicks and start building real relationships.
Hosted by Stephen Sakach, Tullio Siragusa, and Mike Liwski
In this episode, we unpack:
+ Why purpose and emotional resonance outperform transactional tactics
+ How tools like aiCMO are helping marketers craft campaigns that feel more human
+ The truth behind data-driven strategies—and what they miss about people
What’s a brand that made you feel something? Drop it in the comments and join the conversation..
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Supply chain decisions are no longer just about cost or efficiency—they’re about values.
In this episode of The Bliss Business Podcast, we explore how purpose-driven companies are transforming their supply chains to reflect deeper commitments to sustainability, ethical sourcing, and community impact.
In this conversation, we’ll break down:
✅ How purpose can guide sustainable sourcing and ethical partnerships✅ Ways to embed values into every operational decision✅ Why transparency across your supply chain creates brand trust and long-term loyalty✅ How companies like Patagonia, Everlane, and Unilever are leading by example
Purpose isn’t just a mission statement—it’s an operational strategy. And today’s conscious consumers are holding businesses accountable for how they source, produce, and deliver.
💬 How is your company embedding purpose into its supply chain decisions? Share your thoughts in the comments and join us for this important conversation.
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Can a company scale and serve with heart? What does it take to build a business that prioritizes people without sacrificing performance?
Join us on The Bliss Business Podcast for a dynamic conversation with Robin Gagnon, Co-Founder & CEO of We Sell Restaurants, a trailblazing franchise brand that’s helping restaurant owners across the country build, grow, and exit with impact.
🎙️ Hosted by Stephen Sakach & Mike Liwski
In this episode, we’ll explore:
✅ What it really means to embed purpose into a scalable business model
✅ How franchise and small business leaders can lead with empathy and integrity
✅ Navigating tough times in the restaurant industry without losing your mission
Robin brings a rare blend of strategic insight and values-based leadership. Her story is proof that doing good and doing well are not mutually exclusive—they’re mutually reinforcing.
💬 What does balancing profit and purpose look like in your work? Drop your thoughts in the comments and tune in for this timely and inspiring discussion.
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What does the future of work really look like—and how do we design for it today?
Join us on The Bliss Business Podcast for a forward-thinking conversation with Alpesh Doshi—Founder of Kendra Labs, systems thinker, technologist, and a leading voice in the evolution of organizational models.
Alpesh has spent his career helping companies embrace decentralization, agility, and purpose—not as buzzwords, but as the foundation for thriving, human-centric cultures.
Hosted by Tullio Siragusa & Mike Liwski
In this episode, we’ll explore:
+ How self-management unlocks innovation and adaptability + Why legacy models of control are giving way to cultures of trust + The critical role of purpose in guiding teams through rapid change
Whether you're building a startup, leading transformation at scale, or simply reimagining what work could be—you won’t want to miss this one.
What’s one way your workplace is evolving? Drop your thoughts in the comments and join us for this energizing conversation.
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Customers don’t just buy products—they buy into brands that align with their values.
In today’s fast-moving world, customer loyalty isn’t just about satisfaction—it’s about emotional connection. Research shows that emotionally connected customers are 306% more valuable than those who are merely satisfied. That’s the power of purpose-driven experiences.
Join us on The Bliss Business Podcast as we explore how businesses can embed purpose at every customer touchpoint to drive deeper engagement, trust, and advocacy.
In this episode, we’ll cover:
✅ Why purpose-driven brands create stronger customer loyalty
✅ How emotional connection influences lifetime customer value
✅ Real-world examples of brands successfully integrating purpose into CXThe brands that stand out aren’t just selling—they’re building relationships. Don’t miss this conversation on how to make purpose your greatest advantage.
💬 How does your business infuse purpose into the customer experience? Drop your thoughts in the comments!
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What happens when you combine hustle, heart, and human connection?
Join us on The Bliss Business Podcast for a powerful conversation with David DeLorenzo, entrepreneur, author of Just Getting Started, and founder of Bar & Restaurant Insurance, a premier insurance agency for the hospitality industry.
David isn’t your typical business leader. From his days as a record exec to becoming a trusted advisor to some of the top restaurant and bar owners in the country, he’s built a brand rooted in trust, empathy, and service—and he’s just getting started.
🎙️ Hosted by Stephen Sakach & Mike Liwski
In this episode, we’ll explore:
✅ How community becomes a growth engine for business
✅ Why storytelling and authenticity build loyalty that lasts
✅ The power of reinvention—and why it’s never too late to start again
Whether you’re scaling a company or leading a purpose-driven team, this is a conversation that will inspire you to build with heart.
💬 How do you build lasting connections in your business? Drop your thoughts in the comments and tune in for a candid, energizing conversation.
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What makes a business truly stand out? It’s not just great products or services—it’s the community and connections it builds along the way.
Join us on The Bliss Business Podcast as we sit down with Jason Parker, Co-Founder & CEO of K9 Resorts, to explore how strong relationships drive long-term success in business.
Jason has mastered the art of creating genuine community—both with pet owners and within his franchise network. K9 Resorts isn’t just a luxury pet care brand; it’s a movement built on trust, exceptional service, and a deep connection with its customers.
In this episode, we’ll explore:
✅ The key ingredients of authentic business communities
✅ How franchise businesses can maintain connection while scaling
✅ The role of storytelling in building trust and emotional engagement
💬 What’s your approach to building community in business? Drop your thoughts in the comments and tune in LIVE for this insightful discussion!
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Decision-making isn’t just about efficiency—it’s about alignment. When every team within an organization makes purpose-driven decisions, companies move with greater cohesion, trust, and impact.
Join us for the next episode of The Bliss Business Podcast as we explore how businesses can break down silos and empower teams to make decisions that serve a larger mission.
In this episode, we’ll cover:
✅ How purpose acts as a decision-making framework across all departments
✅ Strategies for breaking down silos and fostering cross-functional collaboration
✅ Real-world examples of companies that drive alignment through purpose
✅ How empowering employees with decision-making autonomy leads to faster, more effective executionThe most successful businesses of the future won’t just be efficient—they’ll be aligned. Purpose-driven decision-making isn’t a trend; it’s the foundation for sustainable success.
💬 How does your team ensure decisions align with your company’s mission? Drop your thoughts in the comments and tune in for this insightful conversation!
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