エピソード
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Thanks to listeners + thanks to all the incredible guests!
Believe in yourself and your business—and be passionate about itDoing anything well takes time or money, usually both, especially at the outsetDon’t be intimidated by the business details - but don’t ignore themAsk for help—biggest mistake people made was trying to do it aloneFailures aren’t a bad thing, they’re just stepping stonesLook for programs that can help you take your biz to next levelTake notes on what others are doing, but you don’t have to do what everyone else is doing—look for white space Marketing matters, and it’s imperative to have a product that you believe inOpt out of embarrassment!You can do anything, but you can’t do everything—and that’s why I’m signing off for now.
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Tina Singh couldn't find a helmet to fit her kids when they started riding bikes. As an Occupational Therapist, working in the area of head and brain injury, she knew how important the use of helmets is. After trying many makeshift solutions, she took it upon herself to create a product that worked for kids like hers. Bold Helmets has created the first safety certified multisport helmet for Sikh kids aged 5+.
We talk about how she got started, what she wishes she’d known, how to create a new product from nothing, and how to market a new product while educating your audience about why it’s needed
Learn more: https://www.boldhelmets.com/en-us
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On this episode we will cover:
The origin story of Basecamp OutdoorHow Ali & Jenna became business partners Their strategy on how they make big decisions and move their business forward togetherTheir best advice for outdoor industry job seekers, other than subscribing to the newsletterHow to actually catch a company’s interest with your resumé and cover letterFollow their socials:
https://www.instagram.com/basecampoutdoorjobs/
https://www.instagram.com/g.i._jenna/
https://www.instagram.com/chasingalicarr/
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As we approach the end of 2023, Molly breaks down her favorite tips for personal & business goal setting for a new year:
Good, Better, Best - Love this for races, but works well for a higher level look at business as well—what went well, what could have been better, what do you need to be at your best?Social media, marketing, P&L statements, taxes—gahhhDefining success - slow growth vs fast growth, going all in vs letting it happen. What do you want versus what does the optimal day/week look like for you? How can those two overlap? Have big goals, but bring your Resolutions down to ones that are small + more daily/weekly in nature vs sweeping. Celebrate success when it comes! Know you don’t have to have it all figured out / it doesn’t need to be going amazingly just yet. Most businesses take 18-24 months before returning ANY profithttps://www.freshbooks.com/hub/startup/how-long-does-it-take-business-to-be-profitable#:~:text=Most%20businesses%20don't%20make,to%20the%20Small%20Business%20Administration.
Take our SURVEY: https://forms.gle/yES6QZiq28q1Pynv5
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https://livefeisty.com/
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Born in central Mexico, Martha Y Diaz has translated her Mexican cooking roots into the outdoor industry's first Latin cuisine dehydrated meals brand! The traditional meals are freeze dried to be able to carry, pack, and eat on the move! Her brand is a celebration of diversity on the trails, something that she infuses into Itacate's nonprofit partners and programming. Learn more about Itacate
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“Entrepreneurship,” says Feisty Media CEO Sara Gross, “is like a bike race. Some days you’re just grinding it out and sitting in the pack, but you’re also waiting for those moments when you need to gear up and just go for it. Recognizing those moments,” she says, “can be the difference between winning and losing.”In a crossover with Feisty Media’s Women's Performance Podcast, Sara Gross shares her entrepreneurship insights on how to evolve as a leader in a growing media company and continue to make compelling content that both inspires and pays the bills.
They discuss how Sara and Feisty Media balance multiple online and in-person projects, how they make viral content, plus how and when to take the leap into new initiatives.They also talk highlights from the upcoming Feisty Business Accelerator, taking place January 4th and 5th in conjunction with USAT’s Endurance Exchange conference, and why continuing education is vital - even for the most seasoned entrepreneur.In particular, they discuss:
What Sara and Feisty Media have learned from developing and selling online coursesHow to foster a successful and engaged communityThe value of being in person at flagship events like the IRONMAN World ChampionshipHow to make content that people actually want to consume - and steps to making that content go viralHow continuing education as a CEO helped Sara feel more confident in her roleHow Sara learned to hone in on her leadership instinctsNetworking the right way and what you’ll learn by attending the upcoming Feisty Business Accelerator in JanuaryFollow us on Instagram:
@business.of.fitness
@feisty_media
@mollyjhurford
Feisty Media Website:
https://livefeisty.com/
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Brittany Coleman started selling ToughCutie merino wool technical, performance socks in 2022. Six months into selling, ToughCutie had contracts with REI, Public Lands, Title Nine and more retailers. Coleman belongs to a small community, an estimated 1% of founders in the outdoor industry who identify as a person of color. ToughCutie is the first and only outdoor sock brand with a majority women-owned value chain and this business structure of prioritizing women vendors to create financial agency for women entrepreneurs is a reflection of Coleman's past. In this episode, we get into all the ups and downs of startup life, navigating loneliness, whether or not you should try to do everything yourself, and if a business degree helps or hurts when starting a small business.
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Feisty Media Website:
https://livefeisty.com/
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Nicole Loher is an NY-based climate communicator, communications researcher, and adjunct professor at NYU. She received her Master's from Columbia University's Climate School with a focus on climate science communications + is currently working on a co-funded climate communications research project, is the in-house writer and lead strategist at Ideas On Purpose, and teaches at NYU. She’s also a runner with Tracksmith focusing on solo marathons.
Sign up for the Carbon Brief Daily newsletter at https://www.carbonbrief.org/
Follow Nicole on Instagram: https://www.instagram.com/nicoleloher/
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Feisty Media Website:
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Molly and her first author at Strong Girl Publishing Mackenzie Myatt are talking all about the writing process, inspiration versus just sitting down and getting to work, and how to market a book when you don’t have a huge budget behind you. Her first book of poetry, In Defense of Big Dreams, launched last week and she’ll be traveling around the US and Canada doing some book talks and promotion while she races her bike.
https://stronggirlpublishing.com/authors/mackenzie-myatt/
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Feisty Media Website:
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Molly takes the mic for a solo episode all about ending the year strong!
What do you need to do now for holiday rush?What can you work on more during your racing offseason (for the endurance athletes)My refresh of Todoist + task overload Mini-afternoon reset powerNot freaking out about AI- Working on improving what we have already, i.e video episodesSonya Looney podcast RE Venn diagram / Portfolio Life / https://sonyalooney.com/embracing-the-portfolio-life-christina-wallace/Strong Girl Pub updates as a new small business owner!
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Thousand Helmets founder Gloria Hwang joins us to talk about all things product-based business, from how to develop an idea to getting your prototypes made, to the hiring process once you can’t do everything yourself… and why it’s still important to take breaks, even when you’re the boss!
Learn more at: https://www.explorethousand.com/
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Feisty Media Website:
https://livefeisty.com/
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This week we talk with Bivo water bottle founder Carina Hamel about going from consulting on product design to designing your own product and making it a reality, starting with no investors + staying scrappy, and how to market IRL and online.
Learn more on their website: https://drinkbivo.com/
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@mollyjhurford
Feisty Media Website:
https://livefeisty.com/
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Elly Blue is co-owner and vice president of Microcosm Publishing as well as an author and anthology specialist who writes all about the intersection of bikes and feminism (and sometimes science fiction!). We’re talking all things publishing, from how niche is too niche to the best ways to seek out a publisher and at what point in the process you should. A must listen for anyone who’s considering writing a book!
https://microcosmpublishing.com/catalog/artist/elly-blue
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Feisty Media Website:
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The best parts (and hardest moments) of starting a business are amplified when you do it with a friend. We talked with dietitians Tiffani Ricci and Kendra Miller of Fueling Life about how they got into business together, building a remote business, and balancing business partnership with their own personal life.
Find out more about Fueling Life Nutrition at http://www.fuelinglifenutrition.com/
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Olympic Development UCI Virginia's Blue Ridge Team Twenty 24 Women's Pro Cycling & eSports Team founder + general manager Nicola Cranmer joined us to chat about the ups and downs of running a women’s cycling team, from keeping track of rider schedules and social media to dealing with team budgets to bringing on new sponsors. Oh, and how she’s coming to terms with finding some semblance of balance in her life after 2 decades of running the team!
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Feisty Media Website:
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In this episode, Zwift’s Kate Veronneau and Molly are talking about the upcoming second Tour de France Femmes avec Zwift, what it means for women’s sport, how more companies are entering the world of women’s sponsorship, and how you can use this to your advantage! Why does this matter? Because a rising tide lifts all boats, and the better supported women’s pro racing is, the more women we’ll see coming into cycling and endurance sport… and that’s good for business.
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Feisty Media Website:
https://livefeisty.com/
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In this solo episode, Molly is talking through a bunch of her recent learnings in launching Strong Girl Publishing, a small publishing company focused on creating content for young girls about sport, by young women athletes. This episode covers everything from the esoteric ‘know your why’ to the practical ‘check what licensing you need.’
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Feisty Media Website:
https://livefeisty.com/
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Feisty Media founder Sara Gross joins us to talk about the ins and outs of creating an ecourse, from how to pick the right topic, the best way to build your course, how to launch, continuing to market, social media versus newsletters, and how to run your first group through your course—plus what to do next. Check out Fueled + sign up for the summer session: https://www.womensperformance.com/fueled
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Feisty Media Website:
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Kelli Samuelson, AKA Kelli Sam, is the founder and owner of the badass pro women’s cycling team, LA Sweat. In this episode, we chat about all things women’s cycling, but also get into how to run a successful team, how to stand out with your marketing and social on a limited budget, how to keep your shit organized when there are a ton of moving parts to your business, and how to keep things creative, even when you’re overwhelmed with a lengthy to-do list.
LA-Sweat.com to learn more + shop their awesome merch.
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Theresa Roden launched i-tri to bring more girls into endurance sport back in 2010. The original pilot program consisted of 8 middle school girls at Springs School in East Hampton, NY. By 2023, Theresa’s vision has grown to serve over 1,200 girls from 13 school districts and continues to guide us as we prepare for a National Expansion! In this episode, we talk all about the ins and outs of creating and running a successful, long-lasting non-profit, and what Theresa wishes she knew back in 2010.
Visit the i-tri website at https://itrigirls.org/
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