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Do you think brand purpose is a tired idea that never truly had relevance in the world of branding and business? Or do you believe that having a brand purpose—and activating it in everything you do—is the most effective way to run a successful company?
On this show, we've heard compelling arguments on both sides of the debate. So today, we're bringing together four thought leaders to discuss and explore one big question: Is brand purpose dead, or more alive than ever?
Jim is joined by:
Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty and President of Keys Soulcare. Kory previously held roles at LVMH, Puig, and Shiseido before joining e.l.f. in 2019.Mark Ritson, former marketing professor, Marketing Week columnist, creator of the Mini MBA in Marketing, and advisor to a range of global brands. Lisa Materazzo, Global Chief Marketing Officer at Ford Motor Company since 2023, following a 20-year marketing career at Toyota.Sara Carter, Global Planning Partner at adam&eveDDB and co-author (with Les Binet) of How Not to Plan: 66 Ways to Screw It Up.Let us know where you stand in the Purpose debate—right here or on social media!
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We’re on the verge of summer, so you’re probably dreaming of that ice-cold beer—whether at the beach, the ballpark, or on your back porch. This week, Jim welcomes Sofia Colucci to the podcast. She’s the Chief Marketing Officer for North America at Molson Coors, the fourth-largest brewer in the world, with about $12 billion in revenue.
Molson Coors traces its roots back to 1786, when John Molson founded Canada’s oldest brewery on the banks of the St. Lawrence River in Montreal. Today, the company’s portfolio includes Molson, of course, along with the Miller and Coors families of brands, and a wide range of other beverages, including Peroni, Madri, Pilsner Urquell, ZOA Energy, and Arnold Palmer Spiked.
Sofia has been with Molson Coors for eight years and has served as CMO for about two and a half years. Prior to that, she spent six years at Maple Leaf Foods in Canada—where she met her husband—and nearly eight years at PepsiCo, working in both Canada and the U.S.
Tune in for a conversation with a CMO who brings serious muscle to her marketing strategy!
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This week's episode is brought to you by
Deloitte and StrawberryFrog.
Learn more: https://strawberryfrog.com/jim
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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This week's episode is something a little different. Jim returns to the beautiful Miraval Berkshires — a place known for reflection, intention, and growth. And that spirit is exactly what this conversation is all about: Jim's own Reflections on the Journey to Chief Marketing Officer.
We each have our own journey, but today, Jim will take you through his — including an internal viral campaign within P&G that ultimately led to him being offered the role. Then, he walks us through my version of the CMO To-Do List: ten key characteristics to help you ascend the ladder. So whether you're aspiring to the CMO seat, just starting your marketing journey, or simply curious about how leaders grow — this one’s for you. Let’s jump in!
Head over to our LinkedIn to complete your own Marketer’s Self-Evaluation.
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This week's episode is brought to you by
Deloitte and StrawberryFrog.
Learn more: https://strawberryfrog.com/jim
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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This week, we are celebrating the Class of 2025 inductees into the Advertising Hall of Fame, as Jim welcomes three of this year's honorees for a roundtable discussion. Recorded live the morning after "The Biggest Night in Advertising"—the American Advertising Federation’s annual Hall of Fame induction and celebration—the conversation highlights a few individuals each year who have made an indelible impact on the advertising and marketing industry, as well as exceptional philanthropic contributions. Since the Hall of Fame’s inception in 1948, only 296 people have been inducted.
Joining Jim are:
David Lubars, the recently retired Chairman and Chief Creative Officer of BBDO. David has won an astonishing 600 Cannes Lions and is the only creative head ever to win Network of the Year at Cannes for seven consecutive years.Linda Boff, the former long-standing Chief Marketing Officer of GE, who, among many other achievements, helped guide the company through its split into three separate public entities.Rishad Tobaccowala, who served in a variety of roles at Publicis Groupe over a 40-year career. Rishad is impossible to put in a box—he is an innovator, a pioneer, a mentor, a teacher, and an advisor. His weekly thought letter, The Future Does Not Fit into the Containers of the Past, is read by 30,000 people.Tune in for a funny, warm, reflective, and poignant conversation with three people who have just experienced one of the most special evenings of their lives.
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Learn more about the entire class of inductees:
https://www.aaf.org/Public/Public/Events/Advertising-Hall-of-Fame/AHOF_Home.aspx
Plus catch up of videos from the past celebrations: https://vimeo.com/showcase/7609857
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This week's episode is brought to you by
Deloitte and StrawberryFrog.
Learn more: https://strawberryfrog.com/jim
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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This week, Jim is coming to you from the serene and stunning Miraval Berkshires, nestled in Western Massachusetts, where Vayner hosted the Future CMO Summit. We welcomed twenty next-gen marketing leaders for a perfect setting that inspired a candid, energizing roundtable with some of the brightest minds in the industry today.
Joining Jim are four standout leaders who participated in the Summit:
Melissa Madaio Colleluori, Global Head of Social & Influencer Marketing at General MotorsDanielle Wallis, Chief Marketing Officer of Connected Commerce and Head of Card Customer Marketing at JPMorgan ChaseKatie Berry, Director of Global Brand Marketing at CoachSteven Saenen, Vice President of Marketing at Mondelēz InternationalFrom financial services to fashion, from autos to snacks, these leaders bring bold perspectives, creative strategies, and a shared passion for connecting with customers in meaningful ways.
So grab a coffee—or a glass of wine—and settle in. You’re about to hear an honest, inspiring conversation straight from the heart of the Berkshires.
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This week's episode is brought to you by StrawberryFrog and Deloitte.
Learn more: https://strawberryfrog.com/jim
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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This week, The CMO Podcast is on a field trip, as Jim recently attended the Adobe Summit Digital Experience Conference in Las Vegas. The three-day event featured over 200 sessions, hands-on labs, sneak previews of new products, and plenty of opportunities for fun networking. So, it’s fitting that his guest is someone at the heart of the Adobe Summit: Rachel Thornton, Chief Marketing Officer of Adobe Enterprise.
Adobe is, of course, a company renowned for its creativity, innovation, and strong employee- and customer-centric culture. Its purpose is to change the world through personalized digital experiences, with offerings that include Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express. Founded in 1982, Adobe now generates about $22 billion in annual revenue, thanks to groundbreaking innovations such as Photoshop, Acrobat, PDF, Flash, and Firefly.
Rachel was a speaker at this year’s Summit and is a newcomer to Adobe, having joined in December 2024. However, she’s no stranger to B2B tech marketing. She began her tech career at Microsoft and went on to hold key roles at Cisco, Salesforce, Amazon Web Services, and startups before landing at Adobe.
Tune in this week for a lively chat with a curious, history-loving Chief Marketing Officer!
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This week's episode is brought to you by Adobe, StrawberryFrog and Deloitte.
Learn more: https://strawberryfrog.com/jim
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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As we celebrate National Pet Day, Jim's guest this week on The CMO Podcast is Natalia Ball, the Global Chief Growth Officer of Pet Nutrition at Mars. This is a big business for Mars, Petcare is about 60% of its estimated $50 billion in sales. Mars was founded as a candy company by Frank C. Mars in 1911 in Tacoma Washington; it remains to this day a family-owned business. Mars Petcare brands include Pedigree, Whiskas, Royal Canin and Iams.
Natalia has been at Mars Petcare about seven years, and was promoted to Global Chief Growth Officer in April 2024. Before Mars, Natalia spent about 15 years at P&G, starting as a brand manager in Venezuela; her last role at P&G was senior portfolio director in global Laundry. Tune in for a conversation with a dog-loving, London-living mom of a seven year old, and a chief growth officer!
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This week's episode is brought to you by StrawberryFrog and Deloitte.
Learn more: https://strawberryfrog.com/jim
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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This week we’re bringing you a special episode, recorded live at the Adobe Summit in Las Vegas in March 2025. As we here at the CMO podcast are happy customers of Adobe, we were excited to be part of the programming at the Summit. Our topic was How CMOs can thrive in these times of rapid change, with Jim being joined on stage by Emily Silver, SVP and Chief Marketing & Athlete Experience Officer of Dick’s Sporting Goods, to join me on stage.
Emily is a returning guest to the show, joining Jim last fall to talk about stepping into her first CMO role. Emily spent over 16 years at PepsiCo, in about nine roles, before she joined the sports brand in 2023.
Recorded live in front of an audience, including a collection of Emily’s associates from Dick’s, Emily and Jim discuss how sports brings us together, and how she and her company are thriving in these uncertain times.
This episode is brought to you by Adobe.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Happy April Fools! To celebrate the spirit of first day of April, Jim welcomes to the show one of Duo the Owl’s best friends, Emmanuel Orssaud, the Chief Marketing Officer of Duolingo, one of the hottest growth brands in the world with one of the hottest mascots in the world. Duolingo is the most downloaded education app in the history of the App Store and in 2019 became the top-grossing education app worldwide.
Duolingo’s purpose is to develop the best education in the world and make it universally available; its core service today is in language learning. Duolingo is only a 14-year old brand, founded in Pittsburgh by Luis van Ahn and Severine Hacker, who met at Carnegie Mellon. It is publicly traded, with a market cap of about $14 billion.
Emmanuel, or Manu, has been at Duolingo nearly five years, CMO since August 2023. Prior to Duolingo, Manu worked about five years at Spotify and nine years at Playstation. Tune in for a conversation around growth marketing & more with a bi-lingual CMO (French and English) who is learning Japanese on Duolingo!
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This week's episode is brought to you by StrawberryFrog and Deloitte.
Learn more: https://strawberryfrog.com/jim
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Spring is time for rebirth and renewal…and today’s episode is about a relationship between a client and an agency that embodies continual rebirth and renewal. Jim's guests this week are Sherry Graziano, the EVP, Head of Digital, Client Experience & Marketing at Truist Bank, and Scott Goodson, the CEO and Founder of ad agency StrawberryFrog. Sherry and Scott are longtime partners at Truist, a top 10 US bank headquartered in Charlotte, NC. Truist has a purpose to inspire and build better lives and communities–and they mean that, as you will hear through Sherry and Scott’s stories.
Sherry has been at Truist since 2011; she was part of SunTrust, which became Truist after SunTrust’s merger with BB&T. Scott and his agency have been working with Truist for many years. Many brands switch agencies frequently–this is a story of a client and agency who have learned to work together over the years, and thus discovered the magic of teamwork with a common purpose, common objectives, and a shared ambition. Tune in for a conversation on the playbook for a successful partnership!
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This week's episode is brought to you by StrawberryFrog and Deloitte.
Learn more: https://strawberryfrog.com/jim
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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This month marks the opening of a new season for the red-hot NWSL–The National Women's Soccer League. Jim's this week is the Chief Marketing and Commercial Officer of the NWSL, Julie Haddon. Jim has known Julie for many years, going back to her years at the NFL as VP of Global Brand and consumer marketing, before joining the NWSL as its first-ever CMO.
Great CMOs are growth drivers, and Julie has indeed done that with her team. Julie has been CMO for about 2.5 years and the growth rate is staggering; double the number of fans in attendance at matches; two new teams joining the league with more coming; a four-year media deal worth $240 million–the previous media deal was for three years for $4.5 million. And team valuations are increasing massively.
Julie was a journalism major years ago at Indiana University in Bloomington, before launching a career in tech & entertainment that is epic: Dreamworks Animation, eBay, PayPal, Twitter, Zynga, Sofi, the NFL, and now the NWSL. Tune in for a conversation with a CMO who had a vision six years ago in France that she could help shape the future of women's soccer.
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This week's episode is brought to you by StrawberryFrog, Deloitte and Adobe.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jim's guest this week is Nicole Parlapiano, the Chief Marketing Officer of Tubi, and the woman behind so much of the strategy and innovation that sets Tubi apart from its competitors.
When we launched this podcast in 2019, no one had heard of Tubi. Now this eleven-year-old brand seems to be everywhere: streaming the 2025 Super Bowl, standing out among Super Bowl advertisers the past few years, and popping up all over social media. Tubi–which is the most watched free TV and streaming service in the US–has an active fan base of about 100 million monthly users.
Nicole has been at Tubi almost three years, and despite the steep growth numbers, seems to be just getting started. Before Tubi, Nicole has had an eclectic career journey, with time at Tinder, WeWork, Vayner, and eharmony. Raised in a blue-colar family outside New York City, Nicole went on to Fordham for her undergraduate degree and later earned her MBA at night at USC. Tune in for Jim's conversation with a CMO who has a self-described endless appetite for risk.
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This week's episode is brought to you by Strawberry Frog, Deloitte and Adobe.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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We kick off Women's History Month with a guest who has championed inclusivity, on and off the courts. Vanessa Wallace, a former NCAA basketball star for the University of Texas Lady Longhorns, and now the Chief Marketing Officer of Savage X Fenty, the intimates, loungewear and sportswear brand founded by Rihanna in 2018.
Headquartered in El Segundo, Ca., Savage X Fenty celebrates fearlessness, confidence and inclusivity. Rihanna launched the brand seven years leveraging her Instagram account; the brand took off quickly and has not slowed down. Savage X Fenty was valued at about $1 billion last year; Rihanna owns the brand along with a group of investors that includes LVMH and the TechStyle Fashion Group.
Vanessa joined Nike a few years after leaving the University of Texas, and held 10 different positions at Nike over the course of 19 years–including Head of Brand Marketing before she left in 2024 to join Savage X Fenty. Tune in for a conversation with a CMO who loves her job–almost as much as she loves her puppy Kobe.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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We're bringing you a bonus episode today as Jim just returned from a 10 day trip to Cuba. Listen in as Jim reflects on his time in the colorful country, including the sights, sounds and smells, plus a few lessons learned from the experience.
Plus head over to our Instagram for a photos from his trip: https://www.instagram.com/thecmopodcast/
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This week we wrap up Black History month, and Jim's guest is one of the most consequential black marketing leaders of all time. Jerri DeVard, the Founder and CEO of BECA, the Black Executive CMO Alliance.
Jerri started her career in marketing the same year Jim joined Procter & Gamble; she also started in consumer goods, working 10 years at the Pillsbury company, now part of General Mills. Jerri went on to CMO roles at Verizon, Nokia, ADT and Office Depot. Jerri was a guest on the show in July 2020. Jim and Jerri chatted through a wide ranging talk about her career, our friendship over the years, and what she has learned about leadership. Well this week, Jim will focus on her life since then, including the founding of BECA, which has been astounding in its impact. It’s an honest, heart-to-heart chat–which is the only way Jerri DeVard rolls.
Listen to the previous episode featuring Jeri from 2020: https://tinyurl.com/3tcmrx9r
Learn more about BECA: https://blackexec.com/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jim's guest today on The CMO Podcast is Stacey Andrade-Wells, the Chief Marketing Officer of the red-hot hydration brand, Liquid I.V.. Here are a few fun facts about Liquid I.V.: Founded only thirteen years ago, in 2012, Liquid I.V. is now roughly $1 billion in sales. Unilever, the $64 billion by sales British consumer goods company, purchased the brand in 2020.
Stacey is perhaps the youngest CMO Jim has interviewed on this show. She began her business career, as Jim did, at Procter & Gamble. Stacey joined P&G in 2014 after a degree from the University of Pennsylvania, and worked on some of P&G’s brand icons: Mr. Clean, Swiffer, and Gain. In 2022 Stacey left Cincinnati and moved to LA to join Liquid I.V. as a VP of Marketing, then in July 2024 she was promoted to CMO. Stacey leads a marketing department of 60+ employees, with oversight of Brand Management, Integrated Marketing, Innovation, Corporate & Brand Communications, In-House Creative, Consumer Insights, and Impact/Sustainability.
Tune in for a conversation with a CMO who believes in listening to her team and her customers!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Welcome to our 2025 Super Bowl Roundtable bonus episode of The CMO Podcast! This is the sixth consecutive time we have done a Super Bowl roundtable session, and we think this episode is the best yet. Recorded as part of a live stream, in collaboration with Gary Vaynerchuk and his team at Vayner Media.
Jim starts the conversation with the Kansas City Chiefs very own Lara Krug, who joined the Chiefs in 2021 as their Chief Marketing Officer. Then moves onto two roundtables–with five leaders in each Roundtable. Guests include:
Nicole Parlapiano, Chief Marketing Officer of Tubi
Greg Lyons, Chief Marketing Officer of PepsiCo NA
Laura Jones, Chief Marketing Officer of Instacart
Daniel Winer, CEO & Co-Founder, Hexclad Cookware
Steven Saenen, VP Ritz & Portfolio Marketing, US, Mondelez
Sofia Colucci, Chief Marketing Officer of Molson Coors
Shachar Scott, VP, Marketing, Reality Labs, Meta
Ramon Velutini, President, NA & LATAM, The Duracell Company
David Lee, Chief Creative Officer, Squarespace
Brittney Polka, VP, Beverages, Danone
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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This May, Jim will celebrate six years of The CMO Podcast. He has had the opportunity to welcome over 330 marketing leaders to this show, many of whom have become friends, and of each other. Well in 2025, we are looking to lean more into this community, by hosting reunions, in-person and virtual. So for this week’s episode, we kick it off with a bang as Jim welcomes Tim Armstrong, founder and CEO of Flowcode, and author, professor, entrepreneur and fellow podcaster, Scott Galloway, back to the show. Both were early guests all the way back in 2019.
This episode was recorded live in-front of an audience of fellow CMO Podcast alumni–about 70 of them. Jim, Tim and Scott dove head first into topics that are affecting us as business leaders, but also as members of society. Tim and Scott first talk about how they’ve built their own rules around goal setting, and their efforts to stick to their goals. And no surprise if you know Scott–the conversation went quickly to the state of young men in America.
Jim then wraps up the conversation by opening to questions from the audience, which took the conversation–which was already deep, raw and real–to some new places. Places which we do not normally talk about on The CMO Podcast. So join Jim as he welcomes Tim and Scott back, for this remarkable and important podcast.
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Scott Galloway joined Jim as an early guest in June 2019: https://tinyurl.com/3v8fhdu5
Tim Armstrong has joined Jim on multiple occasions, July 2019: https://tinyurl.com/39ba2ate And November 2022: https://tinyurl.com/4pkuznsd
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Jim's guest on The CMO Podcast for a special Valentine day edition is Michelle Peterson, the Chief Marketing Officer of Kendra Scott, the 23-year-old fashion lifestyle brand founded by Kendra Scott in Austin Texas. This is one unusual brand: it is guided by a three-pronged brand platform: family, fashion, and philanthropy. Its organization is 96% women, with a multigenerational consumer base. Along with organizing up to 25,000 love events a year. It has about 140 stores and is distributed in retailers like Nordstrom and Neiman Markus, and has an estimated value of roughly $1 billion.
Michelle has been CMO at Kendra Scott for about three years. She has overseen explosive growth in sales, new customers, and in her organization’s growth. Before Kendra Scott, Michelle spent 16 years in a variety of roles at General Mills, and then worked at LifeSpa, Intercontinental Hotels, and Pressed, the cold-pressed juice and plant-based treats company, where she was CMO. This is your reminder to order a necklace or ring for your love ones, and tune in for our Valentine conversation with the CMO of Kendra Scott!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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January is always the month of the Consumer Electronics Show in Las Vegas. So it’s fitting before this month ends that Jim talks with a CMO who knows lots about consumer electronics trends than most. Jim's guest this week on The CMO Podcast is Jennie Weber, the Chief Marketing Officer of Best Buy, the $40 billion plus in sales consumer electronics retailer. Best Buy–with its 1000 plus stores, ecommerce platform, retail media network, and assorted services–is the world’s largest consumer electronics specialty retailer. A long way from its founding in 1966 by two gentlemen in St Paul, Minnesota.
Jennie has spent most of her career at Best Buy–about 16 years, with an additional two years at Best Buy subsidiary Geek Squad. She was appointed CMO roughly two years ago. Jennie grew up across the upper western United States, and graduated from the University of St. Thomas with a degree in history. She’s a skier, a hiker, a road biker, and a mother of four. Tune in for an episode with a CMO with fresh insights about this year’s CES, as well as how to make marketing a profit center.
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