![Changes in Airline Marketing [Part II]: Navigating the Shift in Digital Analytics and Measuring Marketing Effectiveness](https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/1d/84/b5/1d84b58d-f38d-73e2-ae1e-814c1d176af8/mza_8835962535935004523.png/250x250bb.jpg)
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Another exciting Diggintravel Podcast episode, featuring an in-depth discussion with Surya Kuchibotla, Head of eCommerce and Distribution at flyadeal.
Discover how flyadeal is building a modern digital commerce tech stack and leveraging technology to carve out a competitive edge.Key podcast highlights:
Flyadeal's unique organizational modelHow flyadeal is running consolidated, end-to-end digital marketing campaigns utilizing CDPHow to do airline personalization on three levelsFlyadeal's approach to AI-driven personalization and conversational commerce on WhatsAppRESOURCES:
You can find the full article with examples, screenshots, key concepts, quotes, and other notes from this chat here:
https://diggintravel.com/modern-airline-digital-commerce-stack-flyadeal/
You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here:
https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/
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For all you digital professionals who want to learn how the best airlines are mastering analytics and doing so at scale, this Diggintravel Podcast episode is a must-listen.
Today, we bring you another insightful case study: the Lufthansa Group and their Digital Hangar’s journey from web and CRO analytics to airline product analytics.
Laura J. Hornbake, Product Analytics Community of Practice Lead at Lufthansa Group Digital Hangar, talked about their shift towards a decentralized model and the establishment of a digital analytics community of practice, highlighting how some of the most innovative airlines are revolutionizing the use of analytics to build better products more efficiently and on a larger scale.
And naturally, our discussion wouldn’t be complete without delving into personalization and AI.
RESOURCES:
You can find the full article with examples, screenshots, key concepts, quotes, and other notes from this chat here:
https://diggintravel.com/lufthansas-group-evolution-to-airline-product-analytics/You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here:
https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/
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To kick off the new year, we're doing something different at Diggintravel Podcast. And it's all about helping you advance your airline digital career!
This episode is all about how to find and land your ideal airline digital job.
As we step into 2024, the digital landscape keeps evolving, and AI is reshaping our world daily. Understanding the skills to acquire, what to learn, and where to focus for your airline digital career has never been more challenging.
That's why we sought insights from Arpad Szakal, a seasoned recruiter and executive talent consultant with extensive global airline experience. In our latest podcast chat, Arpad shares practical advice to help you seize opportunities in the airline digital marketing world.
RESOURCES:
You can find the full article with examples, screenshots, key concepts, quotes, and other notes from this chat here:
https://diggintravel.com/airline-digital-career-2024-guide/You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here:
https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/
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Marketing and marketing technology are changing fast!
With constant changes and mounting pressure on airlines to stay on top, we've decided to help you navigate these shifts with a special two-part podcast series.
Today, in Part II, join us and founder and editor of Martech Weekly Juan Mendoza as we explore the state of digital analytics and how analytics and measuring measuring marketing effectiveness will change in the future.
And why we need to get back to basics and find alternative approach to when it comes to measuring how you airline digital marketing campaigns perform and which channels and initiative really generate incremental growth and bookings.
RESOURCES:
You can find the full article with examples, screenshots, key concepts, quotes, and other notes from this chat here:
https://diggintravel.com/airline-marketing-digital-analytics-marketing-effectiveness//You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here:
https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/
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Marketing and marketing technology are changing fast!
With constant changes and mounting pressure on airlines to stay on top, we've decided to help you navigate these shifts with a special two-part podcast series.
Today, in Part I, join us and founder and editor of Martech Weekly Juan Mendoza as we explore the state of marketing technology, discussing emerging roles and the critical need for new, emerging marketing skills.
Then, in Part II, we dive deeper into the future of digital analytics, covering everything from the cookie-less world to AI's impact on marketing.
RESOURCES:
You can find the full article with key key concepts, quotes, and other notes from this chat here:
https://diggintravel.com/changes-in-airline-marketing-part-and-challenges-in-martech/You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here:
https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/
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Artificial intelligence is developing so fast that we just had to share this!A few months ago, ChatGPT was an interesting new gadget; now, AI is revolutionizing how we approach airline digital marketing.AI tools can now analyze your websites and campaign landing pages. Even more impressively, they can evaluate images like your airline ads and creatives.In our latest episode we provide you these and many other cases of practical AI applications for your daily work.You'll also find examples of how Lufthansa and Eurowings Digital are pioneering with internal AI tools for smarter operations and enhanced customer insights.
RESOURCES:
You can find the full article with key key concepts, quotes, and other notes from this chat here:
https://diggintravel.com/the-latest-airline-ai-news-airline-marketing/You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here:
https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/
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Today, I'm reconnecting with a familiar voice, Ravi Shankar Mallavarapu. I first met Ravi when he held the position of Chief Growth Officer at AirAsia. He was one of the first guests on our podcast back in 2020, sharing insights about his efforts to transform AirAsia's digital marketing team into a modern growth marketing unit.
Ravi's journey has been a captivating one, especially his recent transition to CMO at CARSOME. Our conversation delves into the lessons he's learned, including what he'd do differently if he were to work for an airline again.
I believe many of you will find his insights, especially regarding his global branding campaign with football legend Eric Cantona and the challenges of measuring its impact, particularly enlightening.
And, for those curious about the intersection of AI and marketing, we dive into discussions about ChatGPT and other related topics towards the end.
You can find the full article with key key concepts, quotes, and other notes from this chat with Ravi here:
https://diggintravel.com/key-pillars-of-modern-airline-digital-marketing/
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We went back to our roots with this podcast! Diggintravel was crafted with a single mission in mind – to serve up practical insights tailor-made for you, the airline digital professional.
In this episode - talk with Joonas Leppävuori, Digital Product Manager at Finnair - we discussed in detail how Jonas and his team are doing booking funnel optimization. Joonas explained how they optimized all key pages of their booking flow (flight results page, passenger info page, seat selection page).
If you are an airline digital pro working on increasing the conversion of your website or APP you'll like this episode.
You can find the full article with key key concepts, quotes, and other notes from this chat with Joonas here:
https://diggintravel.com/airline-booking-funnel-optimization-finnair/
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Yes, we had to do it! A special episode dedicated to ChatGPT and potential airline applications.
There's tons of articles and podcast about ChatGPT, we felt there is a need to do a top-down, structured overview of ChatGPT and why it matters for airline and travel digital professionals.
Our guest, Bostjan Kozuh has finished several data science trainings at Massachusetts Institute of Technology and Harvard University and is a mentor for many companies on AI strategy. Bostjan was also analytics instructor in Diggintravel Airline Digital Academy.
You can find the full article with key key concepts, quotes, and other notes from this chat with Bostjan here:
https://diggintravel.com/chatgpt-for-airlines/
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This is another episode where we talked about how airlines can leverage data sicence and artificial intelligence. And if we were to pinpoint the most significant area for airlines where data science can have a substantial impact, it would undoubtedly be in airline dynamic pricing and dynamic offers.
And yes, of course we talk about ChatGPT and possible impact for airlines again as well.
Mike Robinson has worked in various business and technology (biztech) roles, integrating data science and technology into teams focused on revenue growth or innovation.
Mike’s most recent experience was at Amazon, working on the Prime Team and CRM, as well as at Lyft, a rideshare company. Prior to that, he worked in the airline industry for a long time, at Amadeus Team in Nice and Frontier Airlines in Denver.
You can find the full article with key key concepts, quotes, and other notes from this chat with Mike here:
https://diggintravel.com/airline-dynamic-pricing/
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This is a second part of our talk with Andres Bucchi, Chief Data Officer at LATAM Airlines.
In Part I. we talked about experimentation, this second part is about data science and how airlines can integrate data science in large organization.
Andres shared his experience from LATAM airlines and his past learning from BigTech companies and work at Uber.
And yes, of course we had to talk about ChatGPT as well.
You can find the full article with key key concepts, quotes, and other notes from this chat with Andres here:
https://diggintravel.com/airline-data-science-latam-airlines/
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Today, we have a special episode because we have reversed the roles. Typically it's Iztok who interviews airline and other digital experts, but today Iztok was the one being interviewed. Iztok was interviewed by Dario Martinho from Branchspace. As you probably know Branchspace is supporting this podcast and Diggintravel digital research.
Dario interviewed Iztok about the 2023 Yearbook and research, what were the main insights and learning from the 55 airlines Iztok surveyed. They also talked about evolution of Diggintravel research and more importantly evolution of airline ecommerce and digital optimization over the last couple of years, so from 2017 when we started with our first research.
I hope you'll enjoy this episode, we definatelly did enjoy being on the other side of the microphone. Also don't worry, we'll have new airline expert guests very soon.
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This is a quick update about the latest Diggintravel research project - the 2023 Airline Digital Optimization Yearbook.
2023 Airline Digital Optimization Yearbook is the result of the most comprehensive annual airline digital research and benchmarks in existence. It's more than 100 pages of content and benchmarks from 55 surveyed airlines.
You can learn more (and download your PDF copy) about the Yearbook here:
https://diggintravel.com/2023-airline-digital-optimization-yearbook/
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Today we have a special episode for you! We talked to Andres Bucchi, Chief Data Officer at LATAM Airlines. We often talk about data and experimentation at Diggintravel, but mostly in digital ecosystem.
Andres shared insights how LATAM Airlines is planning to do experiments for better decision making in the physical world: in revenue management, call center and other areas.
Andres shared so many great insights during our chat so we split the podcast in two parts. In part two we'll talk about data science and ChatGPT.
You can find the full article with key key concepts, quotes, and other notes from this chat with Andres here:
https://diggintravel.com/airline-scientific-decision-making-latam/
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Today you can listen to insights from airline digital expert, Ismael Monzon. Ismael is a CRO and Analytics Team Lead at Air Europa. Ismael and Air Europa digital team are a playbook case of how to build your digital optimization and CRO program from ground up, step-by-step. This is why, we're really glad that Ismael was willing to share his team's story and the learnings from their journey.
You can find the full article with key key concepts, quotes, and other notes from this chat with Ismael here:
https://diggintravel.com/airline-digital-optimization-and-cro-team-air-europa/
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This is a third chat in series of talks with female airline digital leaders. We talked to Eveline Lee, Senior Manager Digital Channel Products, Product Innovation, Payments at Scoot.
Eveline started her airline career 10 years ago when she joined Asian low-cost airline Scoot as one of the first team members in their digital team.
Since then, Scoot’s digital team has evolved and matured immensely, and I’m glad Eveline was willing to talk about the learnings from their journey.
You can find the full article with key key concepts, quotes, and other notes from this chat with Eveline here:
https://diggintravel.com/airline-digital-talks-eveline-lee-scoot/
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Our today's guest has amazing airline background and experience. Ursula Silling, CEO at Branchspace, was prior Chief Commercial Officer at Kenya Airways, Commercial Director at Air Malta and EVP Commercial at Brussels Airlines, and worked with many other airlines.
We talked to Ursula about challenges airlines face with digital transformation and about how to build modern airline digital experience and platforms.
You can find the full article with key key concepts, quotes, and other notes from this chat with Urusla here:
https://diggintravel.com/how-to-build-a-modern-airline-digital-experience/
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We got a great show for you today. I talked to Mariana Fonseca Medina, who is currently VP of Digital at Virgin Voyages. Before joining Virgin, Mariana was Managing Director of Digital Customer Experience at American Airlines and has worked on airline Ancillary Merchandising and Digital Analytics Strategy in the past.
We talked about her experience of building digital teams, both large and small, we talked about how to define meaningful metrics and OKRs for digital products and tons of other things.
If you want to learn more about airline or travel digital, you’ll love this one.
You can find the full article with key key concepts, quotes, and other notes from this chat with Mariana here:
https://diggintravel.com/airline-digital-product-teams/
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Just a quick update from Iztok about the Diggintravel new airline digital research project.
A new podcast chat with a special guest coming soon!
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After two years of this podcast we go back to the beginning, looking at the big picture and what lies ahead for travel and airline industry.
Today's podcast guest, Tino Klaehne, Director of Strategic Innovation and Intelligence at Lufthansa Innovation Hub, explained what he and his team are doing (spoiler alert: a lot of cool, agile and unconventional stuff) to predict what will happen in the future.
You can find the full article with key key concepts, quotes, and other notes from this chat with Tino here:
https://diggintravel.com/predicting-the-future-of-travel/
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