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Last month, The Drum released our World Creative Rankings, a definitive list of world's most-awarded agencies, creatives and campaigns from 2024. But how does a creative climb the ranks of the many thousands of ad people around the world? We asked two people whose rankings increased the most from last year to this: LePub Milan's Cristiana Candido and FCB Chicago's Bruno Mazzotti.
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With ADM Group's chief sustainability officer Tom Hunter and Green House's Tessa Corcoran, we look at how marketers are rethinking their role in a FMCG world that's copping a lot of flack for wastage and unsustainable practices.
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Phase one of the mass global roll-out of generative AI is coming to an end, and phase two is coming. With the help of Jellyfish's Jack Smyth and Lindsay Hong of SmartAssets, we inventory the best AI tools right now, the smartest marketing approaches, and where we're going next: an 'agentic AI' future that just might have some world-shaking repercussions for marketing.
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Buy Now: The Shopping Conspiracy is arguably the most widely-distributed piece of criticism of the marketing industry in recent times. We sit down with the doc's producer Flora Bagenal and one of its star interviewees, former Adidas brand chief Eric Liedtke.
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The Super Bowl is over, but the conversation's just beginning. Off-pitch, what will we remember this year's event for most? Kendrick Lamar's barnstorming half-time show? The advent of the AI Super Bowl ad? Or seeing, for some reason, Seal as an actual Seal? We're joined by Metaforce's Allen Adamson and Gartner's Nicole Greene to discuss the biggest advertising takeaways from the Big Game.
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Unpack the power of marketing mix modelling (MMM) with Anja Bertoncelj Tugrul (group account director, Stellar Search), Thomas Barker (CEO, Green House Agency), and Aaron Dicks (technology director, Impression). From Coca-Cola’s $3 return on every $1 spent to other real-world wins, they share sharp insights on how data, tech, and smart partnerships are transforming the future of performance marketing.
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Unpack the seismic shifts reshaping the financial sector with Louise de Ste. Croix (Head of Growth & Founding Partner, Brand Opus) and Jack McLaren (Director & Founder, PATTRNS) as they explore how neo-banks like Monzo and Revolut are shaking up the industry with bold branding and customer-first features. Dive into the challenges of marketing in a heavily regulated space: How do you build trust when no one trusts banks? Can killer branding beat the red tape? And what happens when big tech crashes the party?
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In this episode, we explore how B2B marketing is shaking off its dull reputation and embracing creativity and humanity. Hear from industry experts Anca Rhone (The MX Group), Matt Box (George P. Johnson), and Jenny Sagström (Sköna) about standout campaigns from brands like MailChimp and Volvo Trucks, the emotional complexity of B2B decision-making, and why curiosity and strategy are key to cutting through the noise. Find out how bold ideas are helping B2B brands stand out, and why B2B marketing is more exciting than ever.
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In this episode, we dig into Black Friday’s evolution in 2024, in 2 parts. Looking at platforms, John Clarke (head of social, Nest Commerce) and Jake Hewlett (managing director, Tambo) share how Black Friday remains a revenue powerhouse despite growing challenges, while Duncan Birch (business director, DEPT) and Saoirse Cleary (creative strategy director, MG Empower) explore the rise of loyalty programs, personalized deals, and extended sales periods.
Whether you’re diving into discounts or staying cautious to protect your brand, one thing’s certain: success hinges on smart strategy and year-round prep.
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Want the rundown of Advertising Week New York 2024? Wes Morton, CEO of Creativ Strategies and Kris Tait, Managing Director of Croud give their take on AWNY and break down the big moments.
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Lost in the labyrinth of acronyms like OTT, CTV, VOD, and more? Join us for a deep dive into the world of connected TV advertising. Our very own Sam Anderson, Editor at The Drum, speaks to industry experts Tamara Alesi, CEO of Mediaplus, and Séamus Brennan, Director of partnerships and Strategy at Kepler EMEA. We'll break down the meaning of these industry terms and explore the challenges and opportunities for marketers navigating the ever-evolving landscape of TV and video advertising. From traditional TV to streaming services and beyond, discover how to effectively reach your audience and maximize your advertising efforts in the age of connected TV.
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Join DEPT, Disrupt Marketing, and PATTRNS to unpack the fashion industry's sustainability crisis and explore the role marketers can play in driving more sustainable practices.
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Delve into the future and challenges of wearable technology with 2Heads, Landor, and M&C Saatchi Sport & Entertainment.
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Explore the world of digital and dynamic out-of-home (DOOH) with Croud, Impression and Posterscope + Liveposter.
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How are agencies making their money? As agencies adapt to client demands and technological changes, join CLICKON and George P. Johnson UK to explore the changing revenue and pricing models in the industry.
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Explore the marketing and branding strategies around the 2024 Paris Olympic Games with Landor, M&C Saatchi Sport & Entertainment, and Story10 as we delve into the evolving landscape of sports marketing. Get insights on the opening ceremony, the coverage of the Olympics on TV and digital platforms, and the ecosystem of partnerships and sponsorships.
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Explore the fuse of marketing and football during UEFA Euro 2024 with Ear to the Ground and Propellernet. Discover key trends in sports marketing and get perspectives on the tournament from marketers.
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Join The Drum Network as we wrap-up Cannes Lions 2024. First, we discover The Drum's perspective of the festival with Cameron Clarke, Editor for The Drum. Then, we delve into insights of industry professionals from BrandOpus and VaynerMedia on their experiences of attending Cannes. Explore the evolving nature of the festival, the high costs associated with attending, the impact of AI on the industry, and the relevance of advertising awards.
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Delve into the world of automotive marketing with Jack Morton, Jaywing and TRO as they unpick how auto marketing strategies are shifting away from traditional TV ads towards more experiential and digital approaches. Understand marketing for modern luxury customers, leveraging influencer partnerships, developing online showroom experiences, and executing bold sponsorship activations to engage audiences.
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Following the release of the landmark 2024 Podcast Trends Tour, we sit down with Spotify Advertising’s Jenny Haggard to break down the headlines, from podcasting creators’ deeper relationships with fans to the emergence of a whole new breed of creator, ‘podfluencers’. Then we stress test those ideas with four marketers who each host their own podcasts.
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