エピソード
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In today’s episode we’re tackling one of the most common questions in email marketing: how often should you send marketing emails?
Whether you're just keeping up ongoing communication with your audience or running a promotional campaign, your email frequency plays a critical role in your overall list engagement, and deliverability (and more!)
Let’s dive in!
Useful Episode Resources
FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.
This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.
Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.
Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.
And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!
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In this week's episode, we're tackling a popular question: "How would you build your email list if you were starting all over again?"
It’s something I’ve been asked countless times at events and on panels, and I’ve actually had to do it myself a few times over the years. So, let’s dive into the strategies I’d use today.
Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.
This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.
Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.
Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.
And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!
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エピソードを見逃しましたか？
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In this episode we’re talking about how to make sales every single day when your offer is only available at certain times. If you run programs that are opened and closed in live rounds or cohorts, this episode is for you!
Joining us is the fabulous Fifi Mason for her final episode as co-host of the show as we come to the end of this season. Fifi’s got a cohort-based program she opens a few times a year, and she’s wondering how to keep sales flowing even when the doors aren’t technically open.
Let’s get stuck in!
Useful Episode ResourcesRecent episodesHow to Come Up With Your Next Email Campaign (Without Overthinking It)
The Surprising Thing That REALLY Impacts Your Email Deliverability.
Why You Need to Avoid These Email Marketing Mistakes.
FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.
This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.
Want to connect with Fifi?Fifi is a personal brand and visibility coach who works primarily...
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WTF is an automated customer journey and why do you need to worry about it? We’re Kennedy and Fifi, and today we’re going to dig into what automated customer journeys really are, why they work, and how to build them into your email marketing strategy.
Plus, we’ll even peel back the curtain on the SCORE Method, our proven framework for engaging subscribers and turning them into buyers, without all the fuss and confusion.
Let's do this.
Useful Episode ResourcesRecent episodesHow to Come Up With Your Next Email Campaign (Without Overthinking It)
The Surprising Thing That REALLY Impacts Your Email Deliverability.
Why You Need to Avoid These Email Marketing Mistakes.
FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.
This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.
Want to connect with Fifi?Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter people –...
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We’re Kennedy and Fifi, and this week, we’re going to take you behind the scenes of how we transformed a single product here at Email Marketing Heroes, into a massive $2.4 million in revenue.
PLUS – we’ll break down each of the core principles we used too so that you can use these to scale your business, using strategic email marketing, all while maintaining work-life balance.
Let’s get into it!
Useful Episode ResourcesRecent episodesHow to Come Up With Your Next Email Campaign (Without Overthinking It)
The Surprising Thing That REALLY Impacts Your Email Deliverability.
Why You Need to Avoid These Email Marketing Mistakes.
FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.
This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.
Want to connect with Fifi?Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter people – those who have ideas they want to share with...
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Do you batch your emails? Can batching improve your email marketing? Does it make the process any easier or quicker?
We’re Kennedy and Fifi, and these are some of the questions we answer in this podcast episode because we’ve all been there - staring at a daunting list of emails to send, not knowing where to begin.
Let's go!
Useful Episode ResourcesRecent episodesWarning: 6 Lies Your Email Marketing Platform Is Telling You
How to Come Up With Your Next Email Campaign (Without Overthinking It)
The Surprising Thing That REALLY Impacts Your Email Deliverability.
FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.
This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.
Want to connect with Fifi?Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter people – those who have ideas they want to share with the world but struggle to put them out there. Fifi empowers them to find a way to share in -
Welcome to another episode of The Email Marketing Show!
We’re Kennedy and Fifi, and this week, we’re exposing six lies your email marketing platform might be feeding you – and what to pay attention to instead.
Useful Episode ResourcesRecent episodesHow to Come Up With Your Next Email Campaign (Without Overthinking It)
The Surprising Thing That REALLY Impacts Your Email Deliverability.
Why You Need to Avoid These Email Marketing Mistakes.
FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.
This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.
Want to connect with Fifi?Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter people – those who have ideas they want to share with the world but struggle to put them out there. Fifi empowers them to find a way to share in a way that aligns with who they are. You can
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Let’s face it, your email marketing platform can get really messy, really quickly if you’re not organised.
With automations, tags, and campaigns flying all over the place, things can go from zero to chaos in no time. That’s why, in this week’s episode of 'The Email Marketing Show', we tackled how to stay organised with your email systems. Ready?
We’re Kennedy and Fifi, and if you’ve ever felt like your email list is a cluttered mess, this one's for you.
Useful Episode ResourcesRecent episodesHow to Come Up With Your Next Email Campaign (Without Overthinking It)How to Measure Email Marketing Success with the Right NumbersHow We Are Currently Leveraging The Power Of AI To Create A Smarter Business
FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.
This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy
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One of the most common challenges that email marketers face is coming up with new email campaigns.
We’re Kennedy and Fifi, and whether you’re stuck on what to say or when to send it, that’s exactly what we’re tackling in this week’s episode of The Email Marketing Show!
Useful Episode ResourcesRelated episodes
How To Use Summits To Get Visible (Even If You’re An Introvert) And Build Your Email List, With Fifi Mason.
Useful Strategies To Stop Procrastinating RIGHT NOW To Get Your Email Marketing Done!
How To Build The Most Impactful Email Marketing Strategy Plan To Make More Sales In Your Business.
FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join the FREE Facebook group
Do you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1
This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero Blueprint
Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.
This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.
Want to connect with Fifi?
Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter people - those who have ideas they want to share with the world but struggle to put them out there. Fifi empowers them to find a way to share in...
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When it comes to running a business, it can feel like you're constantly drowning in numbers. Open rates, click-through rates, conversion rates—it’s easy to get lost in data.
But here’s the truth: most of these numbers don’t actually matter.
So, which ones do?
We’re Kennedy and Fifi, and that’s exactly what we’re tackling in this week’s episode of The Email Marketing Show!
Useful Episode ResourcesRelated episodes
How To Use Summits To Get Visible (Even If You’re An Introvert) And Build Your Email List, With Fifi Mason.
Useful Strategies To Stop Procrastinating RIGHT NOW To Get Your Email Marketing Done!
How To Build The Most Impactful Email Marketing Strategy Plan To Make More Sales In Your Business.
FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join the FREE Facebook group
Do you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1
This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero Blueprint
Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.
This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.
Want to connect with Fifi?
Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter...
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Are you using AI in your business? Can it save you time, make you more efficient, and deliver a better experience to your customers? Depending on what you do and how you use AI, yes.
We’re Kennedy and Fifi, and today we're going to be talking about how we are leveraging the power of AI right now in our business. No fluff. No 'ideas' - just practical stuff that we're actually doing.
Ready? Let's go!
Join The Email Hero BlueprintIf you like what we shared today, know that bringing you the cutting-edge stuff that we do in our business and what works in the world of email marketing is what we teach! So if you want more of that, the best place to get it is inside our programme - The Email Hero Blueprint. It's everything you need to get your email marketing to the point where it makes you sales every day. And that's both through automated emails and through live broadcasts.
Useful Episode ResourcesRecent episodesThe Biggest Mistakes You’re Making With Your Email Automation
The 3 Subconscious Questions That Stop People From Buying
How To Create An Effective Lead Magnet Email Sequence That Gets Your Subscribers To LOVE You!
FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and...
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Are you using AI in your business? Can it save you time, make you more efficient, and deliver a better experience to your customers? Depending on what you do and how you use AI, yes.
We’re Kennedy and Fifi, and today we're going to be talking about how we are leveraging the power of AI right now in our business. No fluff. No 'ideas' - just practical stuff that we're actually doing.
Ready? Let's go!
Useful Episode ResourcesRelated episodes
How To Use Summits To Get Visible (Even If You’re An Introvert) And Build Your Email List, With Fifi Mason.
Useful Strategies To Stop Procrastinating RIGHT NOW To Get Your Email Marketing Done!
How To Build The Most Impactful Email Marketing Strategy Plan To Make More Sales In Your Business.
FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join the FREE Facebook group
Do you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1
This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero Blueprint
Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email...
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How do you make sure you get better results, more engagement, and more sales using email marketing campaigns? You need to understand the psychology of marketing.
We’re Kennedy and Fifi, and today we're going to share the 9 psychological strategies that we successfully use in all our email marketing campaigns.
Ready to discover all our best secrets?
Useful Episode ResourcesRelated episodes
How To Use Summits To Get Visible (Even If You’re An Introvert) And Build Your Email List, With Fifi Mason.
Useful Strategies To Stop Procrastinating RIGHT NOW To Get Your Email Marketing Done!
How To Build The Most Impactful Email Marketing Strategy Plan To Make More Sales In Your Business.
FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join the FREE Facebook group
Do you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1
This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero Blueprint
Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.
This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.
Want to connect with Fifi?
Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter people - those who have ideas they want to
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We’re Kennedy and Fifi, and on this episode of The Email Marketing Show, we're chatting with Kate McKibbin from Hello Funnels to discover powerful ways to optimise your email marketing funnels.
Ready? Let's go.
Useful Episode ResourcesRelated episodes
How To Use Summits To Get Visible (Even If You’re An Introvert) And Build Your Email List, With Fifi Mason.
Useful Strategies To Stop Procrastinating RIGHT NOW To Get Your Email Marketing Done!
How To Build The Most Impactful Email Marketing Strategy Plan To Make More Sales In Your Business.
FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join the FREE Facebook group
Do you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1
This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero Blueprint
Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.
This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.
Want to connect with Fifi?
Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter people - those who have ideas they want to share with the world but struggle to...
-
How do you make sure you get better results, more engagement, and more sales using email marketing campaigns? You need to understand the psychology of marketing.
We’re Kennedy and Fifi, and today we're going to share the 9 psychological strategies that we successfully use in all our email marketing campaigns.
Ready to discover all our best secrets?
Useful Episode ResourcesRelated episodes
How To Use Summits To Get Visible (Even If You’re An Introvert) And Build Your Email List, With Fifi Mason.
Useful Strategies To Stop Procrastinating RIGHT NOW To Get Your Email Marketing Done!
How To Build The Most Impactful Email Marketing Strategy Plan To Make More Sales In Your Business.
FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join the FREE Facebook group
Do you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1
This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero Blueprint
Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.
This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.
Want to connect with Fifi?
Fifi is a...
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Do you automate your emails? Did you know you could (unknowingly) be making these very common mistakes with your email marketing automation?
We’re Kennedy and Fifi, and today we're going to share what you can do better with your automated email sequences.
Ready?
Let's go.
SOME EPISODE HIGHLIGHTS:
(1:06) Want to carry on with the conversation? Join our FREE Facebook group.
(1:31) Check out our sponsor - Zerobounce!
(4:51) Not showing your personality.
(9:03) Not sending emails out 'live' first.
(11:55) Not checking the data.
(13:31) Having too many offers in your automations.
(17:43) Spending too long creating your automations.
(18:58) Subject line of the week.
Useful Episode ResourcesRelated episodesHow To Use Summits To Get Visible (Even If You’re An Introvert) And Build Your Email List, With Fifi Mason.
Useful Strategies To Stop Procrastinating RIGHT NOW To Get Your Email Marketing Done!
How To Build The Most Impactful Email Marketing Strategy Plan To Make More Sales In Your Business.
FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then
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Do people have reasons for not buying from you? Yes, they do.
We're Kennedy and Carrie, and today we're sharing the three subconscious questions people have that stop them from buying from you. It's super important you answer these exact questions in your marketing and sales copy because people can't and won't buy unless you do!
Ready to find out what these questions are and make more sales in your business?
Let's go.
SOME EPISODE HIGHLIGHTS:
(0:30) Want to carry on with the conversation? Join our FREE Facebook group.
(2:44) Check out our sponsor - Zerobounce!
(3:34) Question one - will it work for me?
(7:47) Question two - how long until I see results?
(11:17) Question three - how much work will I need to do (and how much will it cost?)
(18:18) Find ways to give people immediate gratification.
(22:15) Join The Email Hero Blueprint.
(23:34) Subject line of the week.
Useful Episode ResourcesRelated episodesHow To Sell More By Tapping Into The Power Of Buyer Psychology In Your Email Marketing.
What To Send In Your New Year’s Emails To Get Your Clients Excited About Your Business (And Buy From You).
How To Prevent Buyer Remorse And Turn Customers Into Raving Fans!
FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing...
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Do you use a lead magnet to grow your email list? Does the strategy work for you? How can you make it work even better? We're Kennedy and Carrie, and today we're sharing how to create a lead magnet sequence that will get your subscribers to love you.
And grow your list.
And your business.
Ready?
SOME EPISODE HIGHLIGHTS:
(0:35) Want to carry on with the conversation? Join our FREE Facebook group.
(2:14) Check out our sponsor - Zerobounce!
(2:46) Treat your lead magnets with reverence.
(5:15) Don't deliver your lead magnet on your Thank You page
(7:00) Create an awesome lead magnet consumption sequence.
(11:38) Use your consumption sequence to make people love you.
(15:38) Your lead magnet sequence is different from your Welcome sequence.
(18:19) Join The Email Hero Blueprint.
(18:57) Subject line of the week.
Useful Episode ResourcesRelated episodesLanding Pages For Lead Generation – How To Create The Most AMAZING Landing Pages To Attract More Subscribers To Your Email List.
The 7 Proven And Essential Email Campaigns To Add To Your Marketing Strategy And Elevate Your Business.
Mistakes You’re Making With Your Email Marketing Automation Strategy.
FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the...
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Are you someone who can't stop procrastinating when it comes to doing your email marketing? Well, you're not alone.
We're Kennedy and Carrie, and today we're sharing some useful strategies to help you stop putting your email marketing off so you can get it done. Right now!
Ready?
Let's go.
SOME EPISODE HIGHLIGHTS:
(0:34) Want to carry on with the conversation? Join our FREE Facebook group.
(2:01) Check out our sponsor - Zerobounce!
(3:06) Just get started (or jump back in).
(5:15) Stack habits together or schedule appointments in your diary.
(8:50) Make things easier for yourself and remove any friction.
(15:45) Alternate between longer and shorter emails.
(17:53) Follow the 'Rule of One'.
(21:14) Create campaigns one email at the time.
(25:20) Don't let the fear of 'being bad' hold you back.
(29:29) Create a system, process, or formula that works for you.
(32:19) Subject line of the week.
Useful Episode ResourcesRelated episodesTime-saving tips for email marketing – how to eliminate distraction with Nir Eyal.
Supercharge Your Email Marketing Copywriting By Mastering The Rule Of One For Maximum Impact.
Lies You’ve Been Told That Are Stopping You From Making Money In Your Business.
FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then
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How do you host your online summit or conference? Can you use a summit for list building and see more success in your business? We find out from our friend Fifi Mason, who's been running successful summits about personal branding for introverts for nearly 5 years.
Here are some awesome strategies and tips to make summits as successful and stress-free as they can be.
Let's go!
SOME EPISODE HIGHLIGHTS:
(1:16) Check out our sponsor Zerobounce!
(1:47) Who is Fifi Mason and what is an online summit?
(4:29) Why run a summit?
(8:30) Behind the scenes of organising a summit.
(13:37) Tip 1: Give yourself at least 90 days to plan and organise your summit.
(16:04) Tip 2: Narrow your niche.
(18:10) Tip 3: Choose your speakers strategically.
(22:14) Tip 4: Make use of your existing tech first.
(27:46) Tip 5: Pre-record the sessions.
(30:53) Subject line of the week with Fifi Mason.
[podcast_subscribe id="7224"]
Who is Fifi Mason and what is an online summit?Fifi helps introverted coaches and business owners who struggle to be visible and be the face of their business. She supports her clients in finding ways to work with their energy and personality, as not everyone with a personal brand needs to have an outgoing, gregarious personality to be successful.
The type of summits Fifi runs are pre-recorded five-day free events featuring multiple speakers. The sessions go out at set times, and attendees have 24 hours to watch the replays for free. After that, they can upgrade to an all-access pass, which allows them to watch all the recordings (and other content) after the initial 24 hours. A summit could be shorter or longer and a mixture of pre-recorded and live sessions - you (the host) get to decide how you want to run it. But this is the format Fifi has experience of.
Why run a summit?An online summit is great for list building as your speakers and affiliate partners will promote the summit for you. Attendees will become warm leads for your business, so good money can be made from summits.
Here's how summits are a 'win' for everyone:
Attendees get high value for free and without the need to purchase anything if they can't afford to pay for content or training just yet.The speakers can become affiliates and earn an affiliate fee if they bring people from their audiences to the summit. Fifi also asks her speakers to offer a free giveaway to attendees, which means people can sign up for the speakers' email lists.As for the host, it’s a great opportunity to make new connections and build authority by hosting an event with incredible speakers and grow their email list by being exposed to the speakers' audiences. The host also makes money from the sales of the All Access Pass and anything extra they might want to offer.No one is getting the short end of the stick - everyone who participates in the summit gets something out of it. All in all, a summit is a great way to build rapport with other speakers and with your audience and to convert people into customers.
Behind the scenes of organising a summitFifi says that organising her first summit felt daunting, especially when she realised how many tasks were needed. But her biggest barrier was the idea of interviewing speakers, as she'd never done that before. The speakers she wanted to invite were respected in the industry and had made a name for themselves - she almost felt there was a status gap there. And at first, that stopped Fifi from approaching people.
But during the lockdown, Fifi decided to go ahead and organise her first summit - everyone was online, so it felt like the perfect opportunity to reach people. As...
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