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The recovery industry in fitness is experiencing rapid growth, with experts projecting it to be worth over $90 billion globally by 2027. This episode of the Fitness Business Podcast explores the rising trends in recovery, focusing on popular modalities such as cold plunge therapy and percussive therapy. The discussion highlights how recovery has evolved from being primarily for professional athletes to becoming a mainstream interest for everyday fitness enthusiasts. Factors driving this trend include increased awareness, celebrity endorsements, and a post-pandemic emphasis on overall wellness. The panelists, representing companies like Plunge (makers of cold plunge tubs) and Therabody (known for their Theragun devices), discuss the importance of incorporating recovery spaces in gyms as a member retention tool and potential revenue stream.
Key highlights from the episode:
- The recovery industry is booming, with cold water therapy and percussive therapy gaining significant popularity.
- Gyms are prioritizing recovery spaces to attract and retain members, as well as to create additional revenue opportunities.
- Considerations for implementing recovery areas in gyms include economic models, location requirements (especially for water-based therapies), and compliance with health codes and regulations.
Leave us a voicemail!
Our favorite quotable moments:
"Recovery has evolved from a world for professional athletes, to a niche interest, to now a booming industry." - Justin Tamsett
"People are paying attention to wellness a lot more than ever before, and I think that the main driver has been from the pandemic and post." - Asher, Therabody
Resources:
Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Anthony Schreiber - LinkedIn
Plunge - Website
Plunge on Shark Tank - Watch Here
Andrew Spellman - LinkedIn
Asher Gardner - LinkedIn
Therabody - Website, Instagram and LinkedIn
Therabody App - Download Here
Therabody Reset Locations - Here
Therabody in Clubs - Here
Therabody Jet Boots with Red Light Therapy - Here
Recovery at Brick Bodies - Website
EOS Rejuvenate - Here
Barry’s Bootcamp Venice - Website
Health & Fitness Association - WebsiteMerch Sponsor:
Anytime Fitness - Website
Be a Merch Sponsor - HereIn The Trenches With A REXer:
Matt Remick - LinkedIn
Rochester Athletic Club - Website, LinkedIn, Facebook and InstagramREX Roundtables - Website and Email
Trusted Suppliers:
Integrity Square - Website
Eleiko - Website
ABC Fitness Services - Website
Budderfly - WebsiteAbout Your Host:
Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
Related: Cold plunge therapy, Percussive therapy, Cryotherapy benefits, Recovery tools for athletes, Wellness and recovery, Fitness recovery techniques, Cold water immersion, Therabody products, Gym recovery space design, Post-workout recovery methods, Fitness recovery solutions, Cold plunge installation for gyms, Percussive therapy equipment for fitness centers, Benefits of recovery spaces in gyms, Wellness amenities for fitness facilities, Gym member retention strategies, Designing recovery areas in fitness centers, Trends in fitness recovery services, Integrating wellness into gym offerings, Revenue generation through recovery services
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Want to boost your fitness business's sales and communication skills? Think outside the box! Improv is no longer just a drama term; it’s a unique strategy that can help you have conversations with better results. By incorporating improv techniques into your sales and service training, you can enhance active listening, build rapport, and handle objections with confidence. By mastering the art of "Yes, And," your team will become more adaptable, creative, and effective in every interaction.
Key Takeaways:
Enhance Active Listening: Improv teaches you how to listen to your clients and members, understanding their needs and concerns. This leads to more meaningful conversations and stronger relationships.
Build Rapport and Trust: By practising improv, your team will develop the ability to connect with people on a deeper level, building trust and rapport. This is essential for closing sales and retaining members.
Handle Objections with Confidence: Improv empowers you to think on your feet and respond to challenges with creativity and flexibility. This will help your team overcome objections and find solutions that satisfy both parties.
Leave us a voicemail!
Our favourite quotable moments:
“‘Yes, and’ is the one rule. And when you do that one rule, you say yes and you get all the benefits.” - Mary DeMichele
“‘Yes, and”… those two words gain access to the brain, and it balances our nervous system. And when you balance the nervous system, you bring the brain online and you get all those benefits.” - Eric Tepper
“Whether we’re saying it out loud or we’re doing it in another nonverbal way, that ‘yes’ creates enough safety to help our brain turn back on.” - Mary DeMichele
Resources:
Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Eric Tepper - LinkedIn
Selling Wellness - Website, Facebook and Instagram
Mary De Michele - LinkedIn
One Rule Improv - Website, Facebook and InstagramWise Words Guest:
Chris Stevenson - LinkedIn
Marisa Hoff - LinkedIn
The Empower Group - WebsiteIn The Trenches With A REXer:
Shania Parker - LinkedIn
Peak Health & Wellness Center - WebsiteMerch Sponsor:
Physiq Fitness - Website, Facebook and Instagram
REX Trusted Suppliers:
Max Members - Website
Les Mills - Website
EVOLT 360 - Website
American Barbell - WebsiteREX Roundtables - Website and Email
About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
Related: Improv for sales, improv for customer service, improv techniques for fitness professionals, improv for fitness business training, how to improve communication skills in fitness, sales technique for fitness, customer service tips for fitness, leadership skills for fitness managers, build rapport with clients, overcome objections in sales
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Are you not sure if AI is right for your fitness business? This episode is a deep-dive into how your business could be using AI to streamline your operations, personalise the client experience, and ultimately improve business efficiency. Host Justin Tamsett speaks with Dr Ted Vickey, a fitness technology strategist, to discuss how AI tools like ChatGPT can help improve your gym or studio. You’ll learn real-life applications and how personal trainers, gym owners and managers are taking advantage of AI today. Listen to this episode and get ready to enhance leadership, drive innovation, and boost profits.
Key Takeaways:
AI's Role in Fitness: AI can automate repetitive tasks, personalise client experiences, and analyse data to inform decision-making.
ChatGPT's Applications: ChatGPT can be used to generate workout programs, create personalised content, and even draft emails.
The Future of Fitness Professionals: While AI can automate certain tasks, it's unlikely to replace the personal touch and expertise that human trainers provide.
Overcoming Misconceptions: The hosts address common misconceptions about AI, emphasising its potential to enhance rather than replace human capabilities.
Leave us a voicemail!
Our favourite quotable moments:
“When you combine awareness, practice and experience, you’re not just reacting to life, you’re responding and shaping it in the way you want it to look.” - Brian Weaver
“70% of the tasks that you do as a fitness professional can and should be replaced by ChatGPT.” - Ted Vickey
“Let AI do what it’s good at: the repetitive stuff.” - Ted Vickey
“Clients are looking to us as an expert. We need to be able to take AI information and bring it to a level where our clients can understand it.” - Ted Vickey
Resources:
Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - WebsiteDr Ted Vickey - LinkedIn, Facebook and Instagram.
Fit Well - Website
Fit Well Academy - Website
The Fitness Professionals Guide to ChatGPT by Dr Ted Vickey - Buy now.
First Chapter Giveaway Offer (Connect with Ted on LinkedIn)
Wise Words Guest:
Brian Weaver - Website
LinkedIn
Instagram
Facebook
In The Trenches With A REXer:
Jason Jaquays-Tarbox - Website and LinkedIn
Sponsor’s Pitch:
Clint with Max Members - Website
Merch Sponsor:
Myzone - Website
REX Trusted Suppliers:
Power Systems - Website
Myzone - Website
MXM Metrics - Website
Digital Revenue Systems - Website
REX Roundtables - Website and Email
About Your Host:
Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
Related: AI in fitness business, ChatGPT for fitness, Streamline fitness business operations, Personalize client experience in fitness, AI tools for gym owners, Future of fitness professionals with AI, AI and fitness misconceptions, How to use AI to boost fitness profits, fitness technology, fitness podcast
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Are you looking for a unique and effective way to market your gym, attract new members and retain members and staff? Podcasting is the answer. In this episode, we chat with podcast producer Jamie Kennedy, exploring how gyms can leverage podcasts to build community, increase member and staff retention, and position themselves as thought leaders in the fitness industry.
Key Takeaways:
- Podcasting is a powerful storytelling tool. Use it to share your gym's story, highlight member success stories, and provide valuable fitness tips and advice.
- Podcasting can improve member retention. By providing valuable content and fostering a sense of belonging, podcasts can help keep members engaged and motivated.
- Podcasting can position your gym as a thought leader. By sharing expert insights and industry knowledge, you can establish your gym as a go-to resource for fitness information.
Podcasting can be a valuable tool for gym leaders who want to increase their visibility, build community, and attract new members. Listen to this episode to create a successful podcast that will help your gym stand out from the competition.
Our favourite quotable moments:
"Storytelling is an incredible way to sell your offering, your product, your service." - Jamie Kennedy
"Podcasts can be a great tool for the top of the marketing funnel (building awareness)." - Jamie Kennedy
"Your job is to create a podcast that is helping solve your target audience's biggest struggles." - Jamie Kennedy
If you’re loving the podcast, please leave a review on Spotify or Apple Podcasts!
Resources:
Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Jamie Kennedy - LinkedIn
Brave Moon Podcasts - WebsiteResources:
Free podcast launch guide for leaders in health & fitness - Download today.
Podcastle - Podcast recording and transcription platform option 1. First 3 hours are free.
Riverside - Podcast recording and transcription platform option 2.
Acast - Podcast hosting platform option 1.
Libsyn - Podcast hosting platform option 2.
Building a StoryBrand by Donald Miller
Stories that Stick by Kindra HallWise Words Guest:
Dr Paul Bedford - Website
LinkedIn
Instagram
Facebook
YouTubeIn The Trenches With A REXer:
Troy Morgan - Website and LinkedIn
Willows Gym - WebsiteSponsor’s Pitch:
MXMetrics - Website and LinkedIn
Jason Abucejo - LinkedInREX Trusted Suppliers:
ROR Partners - Website
Precor - Website
Performance Foods - Website
REX Roundtables - Website and EmailAbout Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
Related: start a podcast, start a podcast business, fitness business marketing strategies, podcast marketing strategy, podcast marketing trends, podcast marketing online, podcast marketing tips, fitness business ideas, fitness business growth, member retention
Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
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As a gym owner, you're constantly striving to grow your business and provide the best possible experience for your members. But did you know that joining a national fitness association can significantly impact your bottom line, including member and staff retention?
Key Takeaways:
- The importance of advocacy: Discover how industry associations are lobbying governments to create favourable policies for gyms.
- The benefits of joining an association: Learn about the resources and support available to members, such as networking opportunities, educational materials, and industry expertise.
- How to advocate for your business: Gain insights into effective advocacy strategies that can help you shape the future of the fitness industry.By listening to this episode, you'll gain a deeper understanding of the role of industry associations and how they can benefit your gym. Don't miss this opportunity to learn and grow your business. Listen to the episode now!
Our favourite quotable moments:
“If you can't talk dollars to the government, they're not interested." - Barrie Elvish"We need to be part of the health continuum moving forward. And we are leading fitness through health." - Liz Clark
"EQ is responsible for upwards of 60% of workplace performance." - Lindsay Vastola
"[The Fitness industry] needs to be recognized as a key player in preventive healthcare." - Barrie Elvish
If you’re loving the podcast, please leave a review on Spotify or Apple Podcasts!
Resources:
Continue the conversation in our LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Barrie Elvish - LinkedIn
AusActive - Website
Liz Clark - LinkedIn
Health & Fitness Association - Website
Richard Beddie - LinkedIn
Exercise New Zealand - Website
Fit for Office - Website
Myzone - WebsiteWise Words Guest:
Lindsay Vastola - LinkedIn and Website
Vast Potential - WebsiteSponsor’s Pitch:
Egym - Website
Dana Milkie - LinkedInREX Trusted Suppliers:
Smart Health Clubs - Website
Saltbox - Website
Reinig Insurance - Website
Club Com - WebsiteREX Roundtables - Website and Email
About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
Related: Fitness industry advocacy training, public health campaigns, mental health awareness, physical activity promotion, physical activity promotion video, member retention, member retention strategies, gym member retention, Emotional intelligence (EQ), emotional intelligence in the workplace, COVID-19 impact on fitness industry, Membership cancellation laws, gym membership sales, gym membership cancellations, gym owner, gym manager
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Fitness Business Podcast is back! Version 3.0 kicks off with an episode to knock your (gym) socks off. Are you struggling to increase your fitness business's bottom line? This episode of the Fitness Business Podcast reveals five proven strategies that can help you boost profits and take your business to the next level.
Key Takeaways:
- Maximize lead generation and boost retention. Discover how to audit your sales system and capture more leads to increase revenue, as well as learn effective strategies to keep members engaged and extend their memberships, resulting in higher profitability.
- Motivate your team. Uncover how to create a positive and supportive work environment that inspires your staff to deliver exceptional service.
- Optimize your gym’s finances. Learn how to pay yourself a fair salary and save excess cash in high-yield accounts to build wealth.Listen now to discover actionable steps you can implement today to drive growth and success in your fitness business.
Our favourite quotable moments:
“If you want a line of people wanting to work for you, including those who already do, then start caring about your team as humans first and team members second.” - Justin Tamsett"To fully understand perceived value, you must see your entire business through the eyes of your customer." - Justin Tamsett
"[Digital signage] becomes an additional communication tool that could help increase revenue and reduce costs." - Taylor Watkins
"What we leave behind is not set in stone monuments, but what is woven into the lives of others." - FBP Community Signoff
If you’re loving the podcast, please leave a review on Spotify or Apple Podcasts!
Resources:
Continue the conversation in our LinkedIn Community.
Keepme.ai - Website
Mystery Shopping for Fitness Businesses - Website
Profit First book - Amazon
Episode 24 with Mike Michalowicz
Dr Paul Bedford - LinkedIn
Mike Michalowicz - WebsiteWise Words Guest:
Alan Leach - LinkedInSponsor’s Pitch:
Digital Revenue Systems - WebsiteREX Trusted Suppliers:
Wellness Spaces - Website
Solutions One - Website
Egym - Website
REX Roundtables - Website and EmailAbout Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
Related keywords: Fitness Business Lead Generation Strategies, Increase Retention Rate at Fitness Clubs, Staff Training for Fitness Sales, Referral Programs for Fitness Gyms, High-Yield Savings Accounts for Business, Fitness Business Staff Motivation Techniques, Gym Owner Salary Optimization, Digital Signage Solutions for Fitness Clubs, Fitness Industry Government Lobbying
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Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode.
With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now!
Join our email list.
Join the Fitness Business Podcast community.
Q: Is this podcast right for me?
A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more.Q: How often are new episodes released?
A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business.Q: What can I expect to learn from the show this season?
A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness.Q: Who are your sponsors?
A: This show is supported by REX Roundtables and Active Management.About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
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The Fitness Business Podcast is ending after 8 years and 527 shows, but we are leaving you with a thought-provoking episode. There is no easy business, and the fitness business certainly can present its challenges. But fortunately, our industry is filled with industry leaders willing to share their knowledge and advice. Today's episode is filled with exactly that.
Our guest is JT Tamsett, a business expert with extensive experience in the fitness industry. JT's work with Rex Roundtables and Active Management makes him the perfect person to share his knowledge and advice on the challenges of running a fitness business. Learn the difference between a blue ocean and a red ocean in the marketplace, highlighting the importance of finding unique opportunities. JT also defines the difference between trends and fads, emphasizing the significance of long-lasting styles and habits. He emphasizes the importance of strategy and planning, explaining how they support each other in achieving business goals. Lastly, JT discusses the misconception that quitting or ending a project is a sign of failure, emphasizing the importance of recognizing when to move on and focus energy elsewhere.
We hope you enjoy!
Show Notes: https://fitnessbusinesspodcast.com/527
The Fitness Business Podcast has been a beacon of education and inspiration for fitness business owners around the world. It has provided a platform for industry experts to share their knowledge and insights, helping listeners improve their businesses and achieve their goals. While the podcast may be taking a pause for now, the impact it has made will continue to resonate within the fitness industry.
As we look to the future, we can expect new opportunities and ventures from the hosts of the Fitness Business podcast. Their expertise and passion for the industry will undoubtedly lead to new ventures that will continue to shape the fitness business landscape.
In the words of JT Tamsett, "You never say never." So, while this may be the end of the Fitness Business podcast for now, who knows what the future holds? - Dori Nugent, Weekly Host
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Lou Lentine believes connected fitness is here to stay, as it offers convenience and affordability for people who may not have time to go to the gym. Echelon Fitness is constantly innovating and has several new products launching, including treadmills, ellipticals, a stair climber, and partnerships with Disney and Advent Health.
Summary:
Join Sarah Pellegrino as she speaks with Lou Lentine, the founder and CEO of Echelon Fitness, who shares his background and story behind this global company. Echelon Fitness offers a range of smart fitness equipment, including bikes, rowers, treadmills, and mirrors. The equipment can connect to the Echelon Fit app, which provides access to over 1,500 live classes per month. Echelon Fitness has a strong community of supportive members and instructors who are relatable and real. The company has seen success in both the home and commercial fitness markets, with a low churn rate and high usage levels.About The Guest
Lou Lentine is the founder and CEO of Echelon Fitness. With a background in product development and a track record of successful consumer products, Lou started Echelon Fitness in 2015. He was inspired to create fitness products after his doctor advised him to get in shape. Echelon Fitness has since become a global leader in connected fitness, offering a range of smart fitness equipment and an app with over 1,500 live classes per month.Key Takeaways:
Echelon Fitness offers a range of smart fitness equipment, including bikes, rowers, treadmills, and mirrors. The equipment can connect to the Echelon Fit app, which provides access to over 1,500 live classes per month. Echelon Fitness has a strong community of supportive members and relatable instructors. The company has seen success in both the home and commercial fitness markets, with a low churn rate and high usage levels. Connected fitness offers convenience and affordability for people who may not have time to go to the gym. Echelon Fitness is constantly innovating and has several new products launching, including treadmills, ellipticals, a stair climber, and partnerships with Disney and Advent Health. -
The passion that fills today's episode is inspiring. Tim Keightley has dedicated his professional career to making a difference in the fitness industry. His journey is incredible and worth a listen as he shares what he has learned along the way. From his time in the British Royal Marines to his leadership roles in fitness clubs, Tim provides valuable insights on fortitude, leadership, and building successful businesses.
Tim Keightley is a veteran in the fitness industry with over 25 years of experience. He has held various leadership positions in well-known fitness organizations, such as Fitness First UK and New York Sports Clubs. Tim is known for his expertise in building and scaling successful fitness businesses, as well as his passion for helping others achieve their fitness goals.
Read show notes: https://fitnessbusinesspodcast.com/525
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Learn how to take your personal training business to new heights with Anthony Amen, the owner and visionary behind Redefine Fitness in New York. Anthony shares his expertise in selling personal training. He emphasizes the importance of knowing how to sell to help more people and make a difference in their lives. He discusses the steps to take before starting the sales process, including creating a welcoming and clean gym environment, making a personal connection with potential clients, and offering a tour that focuses on building rapport. He also highlights the importance of role-playing to improve sales skills and overcome objections. Anthony concludes by explaining the key elements of a successful fitness assessment and the importance of asking for the sale.
Check out the show notes here: https://fitnessbusinesspodcast.com/524
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Terry Blachek, CEO and owner of Austin Fitness Group, LLC, which operates 133 Orangetheory studios across Texas, Arizona, and Kansas, shares his insights on building a dream team and cultivating a successful and productive work environment. Terry Blachek is a seasoned leader and entrepreneur with extensive experience in the fitness industry. He has successfully launched and managed multiple fitness businesses, and is known for his expertise in building dream teams. Terry is also the host of the podcast "Tuesdays with Terry," where he shares insights on self-development, leadership, entrepreneurship, and sales and marketing. He's also one of the original founders of Orangetheory Fitness.
Get the full show notes here: https://fit
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Donna McGeorge joins the Fitness Business podcast to discuss the power of ChatGPT (also known as Charlie) in improving productivity. ChatGPT is a language model that can generate written content based on a vast amount of data it has been trained on. Donna explains that ChatGPT can be a valuable tool for fitness business owners in various aspects of their work, such as writing social media posts, marketing materials, and website copy. She emphasizes the importance of approaching ChatGPT with curiosity and using it as a tool to enhance and refine written communication. Donna also highlights the need for proofreading and editing to maintain credibility and avoid potential errors or inaccuracies generated by ChatGPT.
SHOW NOTES: https://fitnessbusinesspodcast.com/522
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Join Sarah Pellegrino as she speaks with Ross Campbell, CEO of FIT Summit, all the way in Singapore for September’s Value Proposition episode. FIT Summit is a global, business network for the health, fitness and wellness industry, with a focus on the Asia-Pacific market. FIT manages many business networks and events and produces exclusive business content, all while promoting the industry globally.
When attending a FIT Summit, attendees can expect to see large scale operators representing several verticals: fitness, hotel, resorts, retreats. This is an amazing time for us to collaborate and communicate between multiple verticals and meet as many buyers as possible. FIT Summit is where wellness meets health, health meets fitness, and fitness meets sports.
Their next event is this November 21-23 in Sydney, Australia, and you can expect about 750 CEO’s at this next VIP event.
Learn More About This Event and Their Calendar of Events for 2024: https://fitnessbusinesspodcast.com/521
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Hank Ebeling is the founder and owner of H4 Training. He is passionate about helping small businesses transform their customer service and elevate their customers' experience. Hank is the author of the book "Crushing the Competition with Service" and has created an online course called "Superhero Service Super Profits" to help businesses deliver outstanding service consistently.
He joins us to discuss his four-step process for handling customer complaints. The process includes acknowledging the complaint, apologizing, making it right, and thanking the customer. Hank emphasizes the importance of listening to the customer, avoiding defensiveness, and finding a solution that meets the customer's needs. He also highlights the value of thanking customers for bringing issues to your attention and using their feedback to improve your business.
Show notes and more resources: https://fitnessbusinesspodcast.com/520
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Discover the secrets to mastering the Instagram algorithm and boosting your business! Tune in to the latest episode of the Fitness Business podcast to learn from social media maven Joanne Hernan.
Joanne Hernan has over 17 years of experience working with Instagram and other social media platforms. She is known for her expertise in mastering the Instagram algorithm and creating authentic and engaging content.
Summary:
Joanne Hernan joins the Fitness Business podcast to discuss how to master the Instagram algorithm and use social media to grow your business. She emphasizes the importance of authenticity, consistency, and creating great content. Joanne explains that the Instagram algorithm looks at various data points, such as user behavior, content engagement, and hashtags, to determine what content to prioritize in users' feeds. She also shares tips for leveraging Instagram stories and reels to increase visibility and engagement. Joanne encourages listeners to conduct an audit of their Instagram accounts to identify areas for improvement, and offers a free audit tool to help with this process.
Get show notes: https://fitnessbusinesspodcast.com/519
0:00:06 Introduction to the importance of social media for businesses 0:01:03 Sponsorship message from Hapana 0:02:28 Myzone's Fitbizpiration segment 0:02:36 Top three suggestions for getting content seen on Instagram 0:03:33 Sponsorship message from Myzone 0:04:02 Introduction to the interview with Joanne Hernan 0:04:35 Definition of the Instagram algorithm 0:07:01 Signals that Instagram uses to understand content preferences 0:09:21 Instagram's consideration of user-posted content and captions 0:12:26 Leveraging the algorithm for success on Instagram 0:15:30 Importance of branding and addressing customer problems in posts 0:16:37 Creating a professional persona for target audience 0:17:50 Reels have a bigger reach and longer shelf life than stories 0:19:32 Using an Instagram account audit to identify areas for improvement 0:21:30 Contact information for Joanne and subscription link provided 0:22:46 Quickfire Five introduction for next week's guest, Hank Ebling 0:23:20 Hank's guilty pleasure: chocolate chip cookies 0:24:21 Productivity habit: getting up early 0:24:49 Calming activity: cooking 0:25:57 Book recommendation: "Magic Words" about persuasion and relationships 0:27:03 Pitch for next week's episode on handling customer complaints [0:28:24] Thank yous [0:28:24] Founding partner, Active Management [0:28:24] Partners: myzone warrior instructor, Academy, Body Map, Hapana [0:28:24] Advertisers: Rex, Roundtables, Mxmetrics [0:28:24] Leaving a legacy -
Jason Stolwell leads a roundtable discussion with three expert guests on the prospects of artificial intelligence (AI), artificial reality (AR), and virtual reality (VR) in the fitness industry. The guests discuss the potential impact of these technologies and where fitness businesses should make strategic capital investments in the next three to five years. They also explore the integration of cryptocurrencies into the fitness industry and the role of a Chief Technology Officer (CTO) in navigating these technological advancements. Learn how to leverage artificial intelligence and emerging technologies to boost productivity and achieve health, wealth, and freedom in this special "Thinking Ahead" edition.
The Panel
Jake Posner: Engineering & Product Leader at Meta in Reality Labs, specializing in user-facing experiences for the Quest line of devices.
Michael Benso: Co-Founder of Buzops, a fitness business owner and developer in the Web 3 space, with a focus on NFT projects and decentralized finance.
Michael Gaio: Founder and CEO of Mythic Systems, an entrepreneur, educator, and innovator focused on leveraging AI and emerging technologies to boost productivity and achieve health, wealth, and freedom.
Visit our show notes page for links, resources, and more!
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Are you struggling to find highly engaged employees for your fitness business? Discover the key to building a high-performance team in your fitness business. Learn how to identify and attract the right candidates from workplace culture expert Chad Bryant.
Chad Bryant, owner of CWB Workplace Culture Consulting Company and Fitness Director at Raintree Athletic Club, joins Dori to discuss the importance of the first 30 days in cultivating an authentic relationship with new hires. He emphasizes the need to prioritize the health and culture of the company over smart policies and systems. By defining the company's belief system, screening and hiring candidates who align with those beliefs, businesses can build a high-performing team. Chad also highlights the importance of measuring the success of on-boarding through turnover rates, member retention, and online reviews.
Read full show notes: https://fitnessbusinesspodcast.com/517
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Hospitality isn't just for restaurants. Learn how to create unforgettable experiences for your customers and build loyalty in your fitness business. Will Guidara, author of "Unreasonable Hospitality" and former co-owner of Eleven Madison Park, shares his insights on hospitality and how it can be applied to the fitness industry. He emphasizes the importance of giving people more than they expect and creating memorable experiences. Being present and listening to customers is key, as well as personalizing gestures to make individuals feel seen and valued.
Read full show notes here: https://fitnessbusinesspodcast.com/516
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Join Sarah Pellegrino as she speaks with Sal Pellegrino & Chris Torggler on the history of the Fitness Industry Suppliers Association, how they connect great products with great people, upcoming events, and their visions for a successful 2024 & beyond!
Join Sal Pellegrino and Chris Torggler on The Value Proposition for the Fitness Industry Suppliers Association to hear about the history of FISA, how FISA lives out their mission to connect great products with even better people, and how the team is gearing up for their 51st event in Florida, October 30th – November 1st! With the first class locations and intimate one-on-one meetings, it’s no surprise that 80% of the suppliers who participate in FISA return for future events year after year.
Don’t miss this episode if you:
Haven’t heard of FISA yet and want to know more Have an interest in attending as a supplier Are a fitness professional on the West Coast Are a fitness professional on the East Coast Are a fitness professional in the non-profit sector Could use important data, like the data in the Commercial Market Trend Report in your fitness businessView the full show notes: https://fitnessbusinesspodcast.com/515
Learn more about FISA Events: https://www.fisaevents.org/
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