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Before Season 7 lands... we're taking one last dive into the FODcast archives.
For our final re-run, we’re revisiting a conversation that happens to be our most viewed episode of all time on our YouTube channel.
Originally recorded and published in November 2024, this episode with Wendy Isaacs, Executive Director of Commerce and Experience Delivery at Valtech, still hits all the right notes for anyone navigating transformation in 2025.
Wendy’s journey - from the early days of CompuServe to leading cutting-edge digital strategy - offers powerful insights into change leadership. In this episode, she shares how successful transformation comes down to balancing people, culture, and strategic planning.
She also unpacks the difference between incremental and revolutionary change - an area that’s only grown more relevant with the rapid adoption of generative AI, evolving team structures, and the increasing pressure for businesses to adapt at speed.
Whether you’re a programme leader, a digital product owner, or someone driving culture change across your organisation, Wendy’s advice on strong programme management, effective product ownership, and building meaningful business partnerships remains essential listening.
#TheFODcast #FutureOfDigitalCommerce #ComposableCommerce #DigitalTransformation #ThrowbackThursday #PodcastSimply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
As we continue our brief pause before the launch of Season 7, we're rewinding ever so slightly to bring you our most downloaded episode of all time!
This episode, recorded in September of last year, explores the fascinating rise of fractional hiring in digital commerce with guest Adrian Wakefield, co-founder of Digital Wow Group, who has over 35 years of experience in technology and digital transformations.
Adrian provides compelling insights into why businesses - especially in the mid-market - are increasingly turning to fractional C-level executives. Unlike traditional contracting, fractional leadership offers specialised expertise at critical junctures, making it a flexible and cost-effective solution. As Adrian puts it, "My definition of fractional is making yourself available at the point it's needed.”
In this episode, we explore how organisations can adapt their structures to accommodate fractional leadership, addressing challenges around line management while maximising the value of functional expertise.
Adrian also argues that fractional hiring represents a fundamental shift in how organisations access talent - a trend that will continue to reshape executive talent acquisition in digital commerce, even as economic conditions improve.
Whether you're considering fractional leadership for your business or exploring it as a career path, this episode is a must-listen for valuable perspectives on this growing trend.Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
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For our latest dig into the FODcast archives whilst we gear up for Season 7, we’re revisiting some of our most popular episodes and a topic of conversation that is still as relevant now as it was back in November 2023 when it was recorded.
This re-run episode features a candid conversation with David Hardiman, former Head of Software Development at Wiggle, about his experience leading a major retailer through a two-and-a-half-year transformation from a 20-year-old legacy system to a modern composable architecture.
This episode sheds light on the complexities of composable commerce that often go unspoken. David pulls back the curtain on what happens when the nine-month transformation you were promised stretches into years of challenges, unexpected hurdles, and hard-earned lessons.
He discusses managing 150 different integration points, selecting the right components and partners, and the crucial importance of understanding the problems you're trying to solve before committing to a composable approach.
Since this episode aired, the landscape of digital transformation has continued to evolve. David's insights remain incredibly relevant, especially as the future of eCommerce is increasingly shaped by AI and large language models.
If you’re navigating digital transformation, rethinking your tech stack, or simply looking for expert perspectives on the realities of composable commerce, this episode is a must-listen.Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
As we continue our look back at some of our most popular episodes, we’re revisiting another must-listen discussion - this time with two industry heavyweights: Sonja Keerl, co-founder of the MACH Alliance, and Jim Herbert, CEO of Patchworks.
Recorded in November last year, this episode explored a pivotal moment for MACH technology as businesses demanded more flexibility, speed, and scalability from their digital commerce solutions. Fast forward to today, and those conversations are more relevant than ever - especially as AI reshapes commerce, and enterprise buyers push vendors to adapt faster.
🔍 Discussion Highlights:
MACH at a Crossroads – Are vendors keeping pace with evolving buyer expectations? AI’s Expanding Role – How AI is simplifying commerce and integrating into MACH frameworks. Tech-Savvy Buyers – Digital-native enterprises are reshaping how tech is adopted and implemented. Platform Evolution – Can Shopify and other platforms meet enterprise needs while staying MACH-compliant? New Frontiers for MACH – How industries like healthcare and financial services are embracing composable tech. The Vendor Challenge – Why adaptability is key in a fast-changing landscape.If you missed this episode the first time around - or want a refresher - now’s the perfect time to tune in.
Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
As we take a short pause to gear up for Season 7, we’re revisiting some of our most popular episodes from the archives. Today's rewind episode was recorded nearly 12 months ago, yet this conversation with Craig Smith and Rico Adler from SCAYLE remains as relevant as ever.
In our chat, Craig and Rico explored the evolving expectations of digital consumers, the growing complexity of modern commerce, and the key challenges brands face when adopting a composable approach. They also shared real-world insights on why some digital transformations succeed while others fall short - covering everything from organisational mindset to the role of flexible commerce architecture.
Since this conversation, SCAYLE has continued to gain industry recognition. They were named once again in the 2024 Gartner® Magic Quadrant™ report, based on its 'Completeness of Vision and Ability to Execute' reflecting their momentum in the market. They’ve also become the official eCommerce platform provider for Manchester United and, more recently, powered Harrods’ new online shopping experience. Their growth underscores the importance of adaptability in a rapidly shifting retail landscape - one of the very themes discussed in this episode.
If you’re navigating digital transformation, rethinking your tech stack, or simply looking for expert perspectives on the future of eCommerce, this episode is well worth a listen.
Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
The latest episode of The FODcast is here, and this time we’re joined by James Brooke, CEO of MAPP Digital, and a true industry veteran with over 31 years of experience in digital commerce.
Gen Z who are rewriting the rules of online shopping, meaning traditional strategies no longer cut it. Social media is now the first stop on their buying journey, and brands that fail to bridge the gap between platforms and e-commerce sites risk being left behind.What makes this generation tick, why authenticity and social proof are now non-negotiable, and how brands can craft seamless, engaging experiences that keep customers coming back.The inevitable rise of AI-driven personalisation - from boosting customer engagement to building trust in an era of growing data privacy concerns.The shift towards ‘unified retail’ as digital and physical retail continue to merge, where every touchpoint is connected for a frictionless shopping experience.
Having witnessed the sector’s transformation first-hand, James shares his insights into where digital commerce is headed next, what businesses must do to stay ahead, plus a deeper dive into:🎙️ This isn’t just a conversation about where e-commerce stands today—it’s an essential look at the trends set to shape its future. Don’t miss it.
Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
The Power of DE&I in Digital Commerce: A Conversation You Can’t Miss 🎧
In the latest episode of The FODcast, we sit down with Jasmin Guthmann, Vice President of the MACH Alliance, to explore the vital role of diversity, equity, and inclusion (DE&I) in shaping the future of digital commerce. As businesses navigate rapid transformation, Jasmin highlights why DE&I is more than a buzzword—it’s a strategic advantage.From the impact of unconscious bias in hiring to the worrying rollback of diversity initiatives, Jasmin shares candid insights into the current state of the industry and what’s at stake if progress stalls. She also dives into how diverse teams fuel innovation, boost morale, and drive stronger business outcomes.
💡 Key Takeaways:
Why DE&I is essential for business growth, not just a compliance tick-boxThe hidden cost of unconscious bias in recruitment and leadershipPractical ways businesses can create inclusive environments that empower all employeesHow community involvement and mentorship programmes are shaping the next generation of diverse talent🎙️ This isn’t just a conversation—it’s a wake-up call. Whether you’re a business leader, an employee, or an advocate for change, this episode delivers thought-provoking insights that will challenge perspectives and no doubt spark reflection.
#DiversityInTech #DigitalCommerce #InclusionMatters #Leadership #FutureOfWorkSimply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
The Future of B2B Digital Commerce: A Must-Listen Conversation 🎧
In the latest episode of The FODcast, we sit down with David Williams, Digital Director with over 20 years of experience in both B2B and B2C, to discuss the seismic shifts taking place in B2B digital commerce.From the rise of digital natives leading businesses to the demand for seamless online solutions, David shares his insights into how AI and other technologies are driving change and making these solutions more accessible and cost-effective than ever before.
How Gen AI is shaping B2B customer journeys with digital-first tools The role of AI in enhancing customer experiences without losing the human touch Strategies for B2B businesses transitioning from legacy systems to modern, customer-centric solutions Real-world examples from trailblazers like Oro, Sitecore, and Nibble
💡 Key Takeaways:🎙️ Don’t miss out on this transformative discussion. Whether you’re in B2B or B2C, the lessons shared here are crucial for understanding where the market is heading.
#B2BCommerce #DigitalTransformation #EcommerceInnovation #AI #FutureOfWorkSimply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
Why Do So Many Business Transformations Fail?
In this episode of The FODcast, we’re joined by Phill Gillespie, currently Client Engagement Principal at Mindera, to explore why digital transformations often fall short—and what businesses can do differently. From misunderstood MVPs to the psychological barriers that hold teams back, we uncover the real challenges behind lasting change.
💡 Key takeaways:
Why transformation isn’t a one-time fix—and how to get it right The role of communication in overcoming internal resistanceWhy companies should rethink MVPs How businesses like Monzo succeed in customer-first transformation The hidden emotional factors that influence adoption and engagement🎙️ Don’t miss this essential conversation. Whether you’re leading transformation or stuck in the trenches, Phill’s insights will help you rethink your approach and avoid the common pitfalls.
Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
In this episode of The FODcast, we delve into the transformative world of B2B digital commerce with David Höck, co-founder of Vendure. From his beginnings in mechatronics engineering to reshaping the digital commerce landscape, David’s journey offers invaluable insights for businesses navigating the complexities of B2B.
The vast untapped potential of the B2B market and how to drive innovation A deep dive into composable commerce vs. monolithic systems—and which suits B2B best Balancing founder priorities while navigating venture capital challengesHow AI and automation can enhance the B2B experience without losing the human touchThe growing influence of younger generations in shaping B2B customer expectations
Vendure’s open-source, headless platform is a game-changer for companies managing multi-region and multi-language operations. By addressing the limitations of traditional solutions, it empowers global brands like IBM and QVC, as well as smaller enterprises, to thrive in an evolving market.
💡 Key topics we explore include:🎙️ Why listen? This episode is packed with actionable insights and forward-thinking strategies to help you stay ahead in the competitive B2B e-commerce space. Whether you're a founder, a digital commerce expert, or simply intrigued by the future of B2B, this is a must-listen conversation that could reshape your approach.
Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
What if you could transform your career from corporate to entrepreneurial success? Martijn Wijsmuller did just that, leaving his role in Communications at Heineken, to co-found Shopify agency, Ask Phill.
The early challenges of building Ask Phill from the ground up Why targeting the right market is essential for scaling a businessThe power of collaboration with skilled partners How agility and strategic hiring fuel business growth
In this episode of The FODcast, Martijn shares his inspiring entrepreneurial journey—from cutting his teeth in his uncle’s fashion business in Australia to finding business inspiration in China’s vibrant markets.
Martijn reveals how his sharp focus on Shopify for niche industries powered the growth of Ask Phill across Europe and the US. Plus, we learn more about his approach to juggling multiple ventures; trusting his intuition in decision-making, and the crucial role of working with passionate partners to drive success.
💡 We also chat some more about:🎙️ Don’t miss out on Martijn’s invaluable insights—tune in now to learn the secrets behind his success and how you can apply them to your own entrepreneurial journey.
Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
Can simple loyalty strategies really make a difference in today’s competitive landscape?
The stages of building a successful loyalty program and tailoring rewards to customer journeysHow personalisation and gamification enhance customer engagementSuccess stories from brands like The Inkey List and AU Vodka, and how they integrate loyalty into their digital strategiesThe power of data in shaping loyalty programs and boosting conversion rates Emerging trends like omnichannel experiences and sustainable fashion in loyalty marketing
In the latest episode of our podcast series, The FODcast, we’re joined by Fiona Stevens, Director of Marketing at LoyaltyLion, to explore the power of loyalty programs in digital commerce.
Fiona shares how focusing on customer loyalty early on can set brands apart, even without the resources of giants like Amazon. We dive into actionable insights that can help transform how your customers interact with your brand and drive lasting retention and growth.
💡 What’s in this episode?🎙️ A must-listen for anyone curious about the impact of loyalty programs on customer engagement and business growth.
Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
What better way to start the new year than by exploring the trends shaping the future of e-commerce? In our first podcast episode of 2025, we’re joined by Rosie Bailey, Co-Founder and CEO of Nibble, to discuss how AI and innovative strategies are transforming the digital commerce landscape.
The role of generative AI in closing data gaps and tailoring customer interactionsHow intelligent automation helps businesses avoid over-discounting while boosting conversionsTips for navigating chaotic sales periods like Black Friday without compromising brand identity
Rosie shares how Nibble’s negotiation platform is revolutionising online shopping by reintroducing the art of haggling, creating personalised and engaging customer experiences that foster loyalty and deliver tangible financial benefits.
💡 What’s in this episode?🎙️ Rosie also offers a forward-looking perspective on how AI could redefine business negotiations, reducing inefficiencies and creating seamless interactions.
Packed with practical advice and fascinating insights, this episode sets the tone for an exciting year in digital commerce.Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
In our latest FODcast episode, we sit down with Alessandro Desantis, Partner and Chief Strategist at Nebulab, to explore how brands can transform their digital commerce strategies by enhancing customer experience, activating data effectively, and embracing cutting-edge innovations like AI and Digital Product Passports.
Customer Experience as a Competitive Advantage: Why CX isn’t just about the purchase. From post-purchase support to reverse logistics, learn how aligning customer satisfaction with business goals can drive loyalty and performance. Unlocking the Power of Data: We talk about why many brands miss out by focusing on broad data instead of actionable insights. The Future of Digital Product Passport: With upcoming European regulations, DPPs are set to transform retail by providing detailed product information and bridging online and offline experiences. Learn how they can enhance consumer engagement and second-hand market insights. AI’s Role in Retail Innovation: From tools like Shopify’s Sidekick to hyper-personalisation, we dive into how AI is reshaping customer interactions while stressing the need for human oversight to maintain brand integrity.
💡 Key Takeaways from This Episode:🎧 Ready to rethink your approach to digital commerce? Tune in now wherever you get your podcasts for expert advice and forward-thinking strategies.
Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
What’s driving the next wave of e-commerce innovation?
Insights into the role of AI in creating tailored customer experiences that build loyaltyStrategies for overcoming omni-channel challenges and unifying business operationsA look at how real-time data and user-friendly tech are transforming the e-commerce landscape
In our latest podcast episode, we sit down with Roxy Couse, Bloomreach’s new Director of Community and Content Marketing, to explore how AI and personalisation are redefining the customer experience.
From seamless shopping journeys to innovative strategies like returnless returns, Roxy shares the tools and techniques brands are using to stay ahead in a competitive digital landscape.
💡 What’s in this episode?🎙️ Roxy also reveals how Bloomreach has set the standard in personalisation, enabling brands to guide customers effortlessly to the products they need.
Her practical advice on integrating AI strategically offers a roadmap for businesses looking to enhance their digital offering.
🎧 Ready to explore the cutting edge of e-commerce? Tune in now!
#ECommerceTrends #AIInBusiness #CustomerExperience #Innovation #Leadership #DigitalCommerceSimply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
Ever wondered how failure can fuel success?
In our latest podcast episode, we’re joined by Mike Jones, CTO of loveholidays, who takes us on a captivating journey from experiencing nine startup failures in one year to leading two major companies to astounding success.
Mike shares how these setbacks became the foundation for resilience, innovation, and growth, helping loveholidays become a tech powerhouse in the travel industry.
💡 What’s inside this episode?
The tech-driven transformation of loveholidays, including the shift from monolithic systems to service-oriented architecture.How Generative AI is revolutionising operations, from content creation to customer service.The importance of diverse talent and co-located, cross-functional teams in driving innovation.🎙️ Mike shares how strategic leadership and the seamless alignment of technology with business goals have propelled a 'technology company that just happens to be in travel' to industry frontrunner status. His insights are packed with actionable lessons for anyone navigating the dynamic intersection of business and tech
As Mike puts it best: "You either win or learn." It's a mindset that resonates deeply throughout this conversation.Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
In our latest FODcast episode, CEO Tim Roedel hosts our first head-to-head with two industry heavyweights:
Sonja Keerl, co-founder of the MACH Alliance Jim Herbert, CEO of Patchworks.
MACH at an Inflection Point: Jim and Sonja discuss how we’re at a pivotal moment for MACH technology, with buyers pushing for more flexibility, speed, and scalability – but are vendors keeping up? AI-Driven Commerce: Explore how AI is simplifying complex systems, making commerce smarter and more efficient for businesses of all sizes, and how it fits into the MACH framework. The Rise of Tech-Savvy Buyers: Digital-native enterprise buyers are reshaping how technology is integrated, demanding transparency, seamless ecosystems, and tailored solutions. Platform Evolution: Can platforms like Shopify meet the growing needs of enterprise customers while staying true to MACH principles? We dive into the debate. New Frontiers for MACH: From healthcare to financial services, discover how unexpected sectors are adopting composable technology and driving demand for MACH solutions. Vendor Adaptability: Why vendor success hinges on their ability to adapt quickly and align with buyers’ big ambitions in this rapidly evolving landscape.
Together, they tackle a critical question: What does the future of digital commerce look like as we approach 2025, especially with MACH at a key inflection point?
This jam-packed episode focuses on the growing ambition of buyers and the pressing need for vendors to adapt quickly to keep pace. As MACH technology continues to shape the digital commerce landscape, can vendors move fast enough to support evolving buyer expectations?
🔍 Discussion Highlights:
🎧 Tune in now to hear from two industry experts leading the charge in an ever-changing digital commerce spaceSimply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
Ever wondered why so many digital transformations fail even with the latest tech? Tune in to the latest FODcast episode, where Abbie Ross and Kathryn Roberts from Lean Tree reveal the often-overlooked factor in success: the people behind the transformation.
In this insightful chat, Abbie and Kathryn share why aligning project teams and end-users is crucial from day one and how clear, consistent communication can prevent the costly missteps that derail projects.
They discuss practical strategies to help leaders turn digital initiatives into collaborative efforts that empower teams and maximise tech investments. 💡
Ready to lead a transformation that truly works for your people and your business?
Don’t miss their expert tips on bringing in external change management specialists for a smoother, more sustainable transformation journey.Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
Looking to lead a successful digital transformation in today’s fast-paced world? In this episode of our podcast, we sit down with Wendy Isaacs, Executive Director of Commerce and Experience Delivery at Valtech.
Wendy's journey—from the early days of CompuServe to steering modern digital strategies—provides invaluable lessons for navigating change in the digital age.
Wendy shares her insights on achieving transformation by balancing people, culture, and strategic planning. She also breaks down the difference between incremental and revolutionary change, showing how both require alignment across behaviour, skills, and organisational structure, with people at the core.
For anyone involved in digital transformation, Wendy’s advice on skilled programme management, effective product ownership, and forging strong business partnerships is essential listening.
Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
Discover how to maximise customer loyalty and boost profitability with expert insights from Sam Panzer, Director of Industry Strategy at Talon.One.
In the latest episode of The FODcast, Sam shares his career journey from retail marketing to industry strategy, offering actionable advice on how brands can leverage loyalty programmes, gamification, and personalised offers to transform customer retention.
Sam explains how even modest loyalty rewards can significantly enhance retention without eroding profits, unlike traditional discounts. With convenience-driven competitors like Amazon, emotionally engaging loyalty programmes are now more vital than ever. This episode explores how brands can elevate their loyalty strategies using technological advancements, creating seamless and impactful retail experiences.
We also dive into the power of gamification as a tool for boosting customer engagement. Sam highlights techniques like gift-with-purchase incentives and product bundling—successfully used by brands like Lego—that create value while protecting profitability.
The episode wraps up with a look at data-driven loyalty strategies, discussing the importance of integrating customer data, session behaviour, and item data to tailor promotions more effectively.
Packed with valuable insights and practical tips, this episode is a must-listen for brands looking to refine their loyalty programmes and stay ahead in a competitive market.
Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ - もっと表示する
