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Should businesses be focusing more on engaging their customers virtually or in person? Since some customers prefer one and some prefer the other, you’re alienating people if you go too far in either direction. Dan Sullivan and Steven Krein discuss the incursion of digital elements into various aspects of human life and what this has your potential customers feeling—and seeking out.
Show Notes:
There was an industrial phase where everything old was torn down to build something new. And then there was pushback.
A good city is for both the people who live there and the people who only come for a few hours, then go home.
There’s a 50% renewal rate for Strategic Coach® clients who stick to virtual, and a 75% renewal rate for Strategic Coach clients who attend in-person workshops.
Some people have decided to just not travel anymore.
Virtual strengthens what happens in real life; it doesn’t replace it.
Testing something out on 50 people gives you a good idea about whether it works.
People are now pursuing what they’re interested in, and it’s harder to get their attention for what you want to share with them.
News stories disappear from public discussions much faster than they used to.
In the 1940s, the notion that you were supposed to enjoy your work didn’t exist.
There’s become a complete disconnection between higher education and the job market.
When people don’t know where they’re headed in the future, they go back to what they know and defend it.
Resources:
Thinking About Your Thinking by Dan Sullivan
Unique Ability®
The Transformation Trilogy set by Dan Sullivan and Dr. Benjamin Hardy
The Unique EDGE® Program
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For most people, entrepreneurship used to feel out of reach. Now, technology has provided the necessary tools for anyone to start a company that has all the potential to give them freedom. Dan Sullivan and Steven Krein discuss the many invaluable ways AI can be used by business leaders, and how it’s opened doors for dreamers.
Show Notes:
Entrepreneurism by its very nature creates disruption and inequality.
Entrepreneurs like talking to other people who are entrepreneurial about their ideas in order to develop them further.
AI is creating a whole generation of people learning how to learn differently.
It might be more interesting to consider what using AI does to your brain versus what it does to your business.
Ten years from now, everybody's going to be using AI just as a matter of interacting with their computer.
People who would never use ChatGPT are going to have AI built into what they’re already doing on their phones and computers.
AI will eventually become so normal that it’ll become boring.
Resources:
Perplexity.ai
The Kolbe A™ Index
The Impact Filter™
Blog: Your Business Is A Theater Production: Your Back Stage Shouldn’t Show On The Front Stage
Book: AI As Your Teammate by Evan Ryan
The Transformation Trilogy: Who Not How, The Gap and the Gain, and 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy
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As of this year, Dan Sullivan has been a business coach for half a century, and Strategic Coach® has been helping entrepreneurs lead their best lives for 35 years. In this episode, Steve Krein and Dan discuss the inaugural CoachCon event that recently took place in Nashville, how the three-day conference came together, and the secrets that made it a resounding success.
Show Notes:
When people are committing to an event that requires traveling, they give it a lot more thought than they did before COVID.
You’re going to see that almost all businesses have three tracks: a technology track, a teamwork track, and a coaching track.
Technology does not coach itself. Teamwork doesn't naturally expand itself.
Dan sees it as a form of progress when great things can be created in his company that he has no involvement in.
Most conventions and conferences are overloaded with content with no time to think.
What gets talked about in free periods during conferences is a more important takeaway than anything heard in the panel discussions.
Sponsors of communities are not always authentic members of those communities.
If people have a great experience, they'll tell a few people about it. If they have a bad experience, they'll tell a lot of people about it.
Resources:
Article: Your Business Is A Theater Production: Your Back Stage Shouldn’t Show On The Front Stage
The Impact Filter™
The Strategic Coach® Program
Visual Capitalist
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Ever been to a concert where everyone sings along to every song? That's the power of community. Dan and Steve explore the emotional side of entrepreneurship, discussing the benefits of building a strong community. It’s an environment of shared language, shared opportunities, and shared experiences where everyone can gain and grow.
Show Notes:
In any community, shared language and experiences create an environment where people feel more comfortable.
When you bring entrepreneurs together, there’s a shared language and also shared challenges that they’re all deeply familiar with.
When entrepreneurs share networks, it’s an instant capability.
Entrepreneurs can have shared opportunities not only individually, but collectively.
Questions are more powerful than answers.
Technology is actually about taking things that already work and putting them into a new form.
You can create a new lesson and a new course of action out of any three of your past experiences.
You want your existing clients to be part of your marketing team.
When you get involved with investors, there are two numbers that really matter: 51% and 49%.
Resources:
The R-Factor Question®
The Entrepreneurial Time System®
Unique Ability®
Genius Network®
Abundance 360®
The daVinci50 Mastermind®
Perplexity.ai
The Gap And The Gain by Dan Sullivan and Ben Hardy
Who Not How by Dan Sullivan and Ben Hardy
10x Is Easier Than 2x by Dan Sullivan and Ben Hardy
Your Life As A Strategy Circle by Dan Sullivan
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Serial entrepreneur Lior Weinstein returns to the show. Teaming up with Dan and Steve, he shares his systematic approach for tackling business challenges and leveraging AI alongside human capabilities. Three entrepreneurs operating at the top of their game promise valuable takeaways to transform pains into new revenue streams and fuel your success.
Show Notes:
Every company has a history and constraints they bring along.
Good marketing requires empathy.
Too many entrepreneurs overthink, overengineer, and overbuild.
Though it may seem counterintuitive, it’s better to build the website before building a product.
When an amazing technology launches, people make predictions without appreciating or understanding the actual engineering problems that underpin the technology.
The rate at which the open source community is creating competitive products is incredible.
You’re only as smart as the quality of your questions.
Search engines are becoming answer engines.
We're going to learn more and more about human intelligence by interacting with AI technology.
Resources:
Book: The 4 C’s Formula by Dan Sullivan
Article: The 4 Freedoms That Motivate Successful Entrepreneurs
Unique Ability®
Perplexity.ai
Book: The Gap And The Gain by Dan Sullivan and Ben Hardy
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Dan Sullivan and Steve Krein welcome Lior Weinstein, a serial entrepreneur who specializes in simplifying complex concepts into actionable steps. Lior shares his background, starting in Israel and moving to the United States, where he expanded his entrepreneurial career after serving in the IDF's Intelligence Corps. Lior's experiences taught him about teamwork, tackling big missions, and winning with small teams.
Show Notes:
Strategic Coach® clients learn to prioritize being happy first.Focusing on meaningful relationships is the key to personal happiness and business success.Adopting an owner’s mindset in consulting leads to deeper problem-solving empathy and holistic client solutions.Curiosity is essential because it fosters innovation, adaptability, and continuous learning.When you’re not focused on short-term profit, it’s a lot easier to engage on all sides.Meeting in person isn’t a requirement for most knowledge-based businesses.Entrepreneurial community is a powerful multiplier that can accelerate business growth, innovation, and shared success.You don't have a community unless you have a common language.It's difficult for most entrepreneurs to avoid tunnel vision when they encounter a problem.Looking toward the future is something entrepreneurs do organically.Resources:
Who Not How by Dan Sullivan and Ben Hardy
Podcast: Anything And Everything with Dan Sullivan and Jeffrey Madoff
Article: The 4 Freedoms That Motivate Successful Entrepreneurs
Unique AbilityⓇ
The 4-Hour Workweek by Tim Ferriss
Total Cash Confidence by Dan Sullivan
The Impact Filter™
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Many entrepreneurs don’t hire well, and those that do mostly dread the activity. Dan Sullivan aims to change that. He explains a mindset shift about hiring differently as entrepreneurs, exploring how thinking of hiring as casting a play creates a new perspective on team building and collaboration.
Show Notes:
Most entrepreneurs view hiring as a cost rather than an investment.An entrepreneur’s attitude toward hiring shapes the future of their relationship with their team.The notion of casting, as opposed to hiring, highlights the importance of finding the right fit for a role within the team.When entrepreneurs view the hiring process as casting, they shift their focus from simply filling a position to selecting individuals who will fit well within the existing team dynamic.It also helps them identify areas for improvement, reallocate roles, and ensure that the team functions cohesively toward common goals.It pays to view your business as a theater production, where the success of the team depends on how well each member fits into their role and collaborates with others.It doesn’t matter what anyone is doing on their own. It’s all about how you’re producing something as a team.Resources:
The Impact Filter™
The Front Stage/Back Stage Model®
Unique AbilityⓇ
10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy
The Gap And The Gain by Dan Sullivan and Dr. Benjamin Hardy
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Dan Sullivan and Steve Krein delve into the power of the “When Are You Great?” tool, discussing how it serves as a crucial planning aid and a potent marketing resource. Using real-world examples, they explore the implications for crafting compelling offers, narrating impactful stories, and leveraging a marketer’s secret weapon.
Highlights:
To figure out what gets talked about, you have to combine everything you’re telling with everything you’re being told.
You share when you’re good because you have competition. Others share when you’re great because they don’t think you have any competition.
Saying when you’re good is trying to make a convincing argument. Being told when you’re great is your compelling offer.
How you're making people feel transcends what you do for them.
Your messaging should include both what you do and what happens when someone participates in it.
Measuring impact is hard in the short term, but unavoidable in the long term.
Resources:
The Four Freedoms
The Self-Managing Company by Dan Sullivan
The Strategic Coach Entrepreneurial Time System®
The End of the World is Just the Beginning by Peter Zeihan
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The end of a year and the beginning of another is a great time to reflect and plan. Dan Sullivan and Steve Krein discuss effective ways entrepreneurs can look back on what’s happened and look ahead to what they want to accomplish, sharing insights from their own experiences running successful businesses.
Highlights:
A lot of people feel uncomfortable talking about long-term planning.
You can use the new year to reflect on the progress you've made over the last 12 months and what you need to do over the next 12 months while fitting it into the context of what your long-term mission is.
You can reuse your past any way you want.
It’s much easier to think about 25 years as 100 quarters: a quarter is enough time to get stuff done, but not so long that you’ll lose your way.
No one can predict the future. It’s all just guesses and bets.
Consistency over time in your past is crucial for building your future.
For the most part, entrepreneurs starting a new business don't have any structure or process that works.
There's a quick deviation from values sometimes when you're trying to just get financial return.
The more you plan backwards from the future, the better you get at it.
Resources:
10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy
Learn more about Steve Krein and StartUp Health
The Strategic Coach® Program
Learn more about Unique Ability®
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No matter how long a company has been around, it’s vital that everyone is clear on and maintains their core values. Dan Sullivan and Steve Krein explain why this is so important, discuss why all team members need to be aligned, and share some of their own companies’ core values.
Highlights:
In the U.S., core values used to be structured into the environment you lived in.
Reminding team members of the company’s specific purpose can help avoid distraction.
The value reinforcement of a company today is 10 times more important than it was in the 1950s.
You either do or don’t have passion for, have conviction for, and are inspired by a mission.
People who aren’t aligned with a company’s mission wreak havoc during times when things shift.
Company leaders need to represent the values they want their team members to have.
Every entrepreneur is in the continual process of hiring or removing wrong-fit people.
In a period of high flux, you go to the organizing structure that actually works.
Resources:
Everyone And Everything Grows by Dan Sullivan
Unique Ability®
The Entrepreneur’s Guide To Time Management
“Geometry” For Staying Cool & Calm by Dan Sullivan
Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb
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Strategic Coach® is approaching its 50th anniversary, and Coach co-founder Dan Sullivan is coming up on 50 years of coaching entrepreneurs. In this episode, Steve Krein and Dan share some of the significant changes to entrepreneurism that have happened over the past 50 years and what the future holds.
Highlights:
Steve and Dan discuss what is currently the number one resource on the planet
If you look at cultural heroes in the business world and American life itself, they’re the great entrepreneurs.
The original definition of an entrepreneur is someone who takes resources from a lower level of productivity to a higher level of productivity.
If you don’t have an appreciation for what it means to be an entrepreneur, it can look intimidating and mysterious.
Government, corporate, and large non-profit bureaucracies see unpredictably innovative entrepreneurs as their main enemy.
Big breakthroughs in technology empower entrepreneurs, not large bureaucracies.
When single individuals and small groups create something that goes viral in the marketplace, it upsets everything.
Most of the obstacles to becoming an entrepreneur that existed 50 years ago have been removed.
Resources:
The Strategic Coach® Signature Program
The Impact Filter™ tool
Article: The Four Freedoms That Motivate Successful Entrepreneurs
Learn more about Steve Krein and StartUp Health
My Plan For Living To 156 by Dan Sullivan
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Dan Sullivan and Steve Krein continue their discussion about the power of thinking tools and how they can help entrepreneurs achieve their goals. They explore the importance of tension, shortcuts, and tools in simplifying complex problems and generating new opportunities for yourself, your team, and your clients.
Highlights:
Strategic Coach® began with The Strategy Circle®, the primordial entrepreneurial thinking tool.All Strategic Coach tools share the VOTA structure: Vision, Obstacles, Transformation, Action.By combining opposing thoughts, entrepreneurs can generate new ideas and surprising insights.Tools are shortcuts to help people do things faster and more efficiently.The best tools, Dan feels, are axiomatic, like the self-evident truths that Euclid established for geometry.All sales conversations around Strategic Coach begin with a conversation about the prospect’s D.O.S.® (Dangers, Opportunities, Strengths).Dan discusses his latest book, which is about the unique culture within the Strategic Coach team, and uses the process of this book’s creation as an example of that teamwork.The speed and decisiveness of entrepreneurs require coaching and tools that can keep up with their fast-paced thinking and decision making.Individuals coming to entrepreneurship from a scientific or academic background may be shocked by the speed at which things happen in the business world.Resources:
StartUp Health
Video: How To Transform A Negative Experience
The Entrepreneur’s Guide To Time Management
Your Life As A Strategy Circle by Dan Sullivan
The Impact Filter
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How do you find great people to join your organization? How do you train them, coach them, and guide them? The answer lies in what makes Strategic Coach® different from all other companies. In this first episode of a two-part series, Steven Krein and Dan Sullivan share the thinking tool culture of Strategic Coach, how it has transformed Steven’s StartUp Health, and how you can use it to upgrade any organization you choose.
Highlights:
Strategic Coach team members use the same tools as our members do.
Thinking tools are at the core of StartUp Health’s value creation and scalability.
Entrepreneurs can’t have a more confident future until they have a more confident past.
Your past experience is your property, so you can do anything you want with it.
Your past is there for learning.
You’re always either on the winning team or the learning team.
Thinking tools are structured forms, either digital or on paper.
You can’t change past events, but you can change your interpretation of them.
Never fall in love with your tools until the check writers fall in love with your tools.
Resources:
StartUp Health
Video: How To Transform A Negative Experience
The Entrepreneur’s Guide To Time Management
Your Life As A Strategy Circle by Dan Sullivan
The Impact Filter
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Most entrepreneurs believe they have to be in constant competition. But there’s a much more enjoyable way to live your entrepreneurial life to achieve bigger and better results: you can enter a zone of collaboration with like-minded people that’s entirely free of competition. Dan Sullivan and Steve Krein explain how to start. Hint: it’s all about simplifying before multiplying.
Highlights:
Finding collaborators who think the same way as you do is one of the most important activities an entrepreneur can undertake.
Don’t fall in love with an idea until customers fall in love with it.
You can’t have simplicity in your entrepreneurial life and complexity in other areas because the complications will catch up with you.
You need both simplification and multiplication to constantly grow.
Most people are too close to cash flow urgency to be able to even think about collaborating.
Once you’re in a competition-free zone, you can continually expand it for the rest of your career.
Uber and Airbnb started off as Free Zone Frontiers, but got really complicated because they got a lot of headwind from who they were disrupting.
Apple has been the best company at maintaining the quality of “Free Zone Frontiering.”
There are people who don’t see Amazon as a competitor, but as a capability.
If you don’t know up front what success in a project looks like, it’s dead on arrival.
Things that are currently underestimated or not even known are going to become entrepreneur capabilities in the next decade or two.
Technology companies are really hard-pressed to keep up with what people actually want to do.
If you create a disruption, you aren’t responsible for it causing a loss for someone else.
Resources:
Simplifier-Multiplier Collaboration by Dan Sullivan
Free Zone Frontier by Dan Sullivan
The Impact Filter™ tool
Total Cash Confidence by Dan Sullivan
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Innovations in the realm of age reversal are accelerating. Getting physically younger while getting older in years is a real possibility. In this episode, Dan Sullivan and Steve Krein explain the advances, discuss what’s needed for further breakthroughs, and share why age reversal developments are critical for entrepreneurs to be preparing for.
Highlights:
Many entrepreneurs retire out of social or societal expectations.
Setting a goal that might seem crazy serves as a magnet for what you need and as a repellent for what you don’t.
You treat your remaining years differently depending on when you think you’re going to die.
Thinking about your legacy means you’re thinking about being gone.
There’s the expectation in society that once you turn 65 or 70, you don’t take on anything new.
The solution won’t be possible if you don’t have the goal.
Medicine is going to become the fastest growing industry in the United States.
There are hundreds if not thousands of parts that need to be worked on to enable true age reversal.
There’s a paradigm now that all disease is simply an aspect of aging.
There's been an incredible drop-off in venture capital funding of all areas except health and medicine.
American progress in all areas is driven by adventuresome consumers.
Mission alignment is the single most important predictor of success in long-term health-related entrepreneurial ventures.
Resources:
Learn more about Steven Krein at StartUp Health
My Plan For Living To 156 by Dan Sullivan
The Strategic Coach® Signature Program
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A lot of entrepreneurs are scared right now, while others are excited, feeling like this is the best time to be innovating and creating value. Why these opposing mindsets? In this episode, Dan Sullivan and Steven Krein explain why some people are experiencing anxiety about the future while others are staying cool and calm.
Highlights:
Some people see “scary times” as opportunities.
The people who we expect to be in charge are responding not only to an event, but to other people’s responses.
The majority of people are less prepared now for something different to happen.
Strategies, tools, and concepts have prepared Strategic Coach® clients to not be shaken by whatever happens.
If your confidence comes from inside yourself, you can find a way to be confident in any situation.
When people feel uncertain, they hold onto their money.
Entrepreneurs should have enough security to go one or two quarters without worrying about cash flow.
In uncertain times, it’s your job to keep your team members’ confidence up every day.
Make sure you come out of uncertain times with the same team power you went into it with.
When your clients are uncertain about their futures, your job is to enable them to create a new future for themselves.
Everyone is 100% responsible for their own feelings.
If you’re immersed in just getting your job done, it’s easy to ignore what’s going on in the outside world.
Resources:
StartUp Health
The Dan Sullivan Question by Dan Sullivan
“Geometry” For Staying Cool & Calm by Dan Sullivan
The Strategic Coach® Signature Program
Scary Times Success Manual by Dan Sullivan
The Positive Focus®
Thinking About Your Thinking by Dan Sullivan
My Plan For Living To 156 by Dan Sullivan
Capitalism—And Everything Else by Dan Sullivan
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Dan Sullivan and Steven Krein discuss Dan’s latest quarterly book, Capitalism—And Everything Else, and explain what capitalism really means, why many people believe they don’t like it, why it’s misunderstood, and its five growth stages.
Highlights:
Some people incorrectly approach capitalism as a rival to ideologies like communism and fascism.
Capitalism isn’t in competition with anything.
Capitalism involves capitalizing on your own talent and time, your production, your abilities, your profitability, and on living in a world of greater prosperity.
Communism, feudalism, fascism, and Nazism aren’t methodologies, they’re ideologies.
If you multiply the impact of your uniqueness over a span of years, you’ll have done it through the methods of capitalism.
There’s a deep emotional element to success from capitalistic activities such as building a business and entrepreneurship.
Systems that are anti-capitalist in their ideologies invariably use capitalist methods to achieve success.
Wherever capitalist methodology is followed, things improve.
Some people are bothered by capitalist methodology because it demands extraordinary individual accountability.
Philanthropic efforts often fall flat because they don’t operate within a capitalistic framework.
Resources:
Capitalism—And Everything Else by Dan Sullivan
Thinking About Your Thinking by Dan Sullivan
The Strategic Coach Program
Steven Krein and StartUp Health
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Ever wondered what the success formula is for top entrepreneurs? In this episode, Dan Sullivan and Steve Krein discuss the “25-Year Transformation” and how it can benefit entrepreneurs by helping them prioritize their biggest goals and measure progress every quarter. They explain how having a quarterly rhythm can be transformational, and provide insights into how to achieve long-term goals, adapt to advancements in technology and crises in the marketplace, and maintain a transformational mindset.
Highlights:
Measuring your past progress and planning out the next quarter, every quarter, helps simplify and multiply your efforts.This kind of self-accountability and measurement allows for compounding results.Growth entrepreneurs must have a quarterly reflection to achieve their goals.Entrepreneurs who treat every quarter in business as a 90-day period of progress, recalibrating and staying committed to their goals, are much more likely to weather market disruptions (such as a global pandemic) and will fare better in the long run.Quarterly review and recalibration are essential for achieving not only professional goals, but personal ones as well, and help you build meaningful relationships.Your social circle can either support or obstruct your goals. Curate it regularly.Avoid making major decisions on Friday afternoons. Everything feels much bigger and scarier when you’re tired from the week, whereas you have a fresh perspective and more energy at the start of the week.To reach your quarterly goals, you must commit to weekly improvements.Resources:
StartUp Health
The Strategic Coach® Program
Free Zone Frontier by Dan Sullivan
10x Is Easier Than 2x by Dan Sullivan and Ben Hardy
Unique Ability®
The Entrepreneur’s Guide To Time Management (Free Days™)
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Dan Sullivan and Steve Krein discuss the Free Zone Frontier® and the StartUp Health programs. They both believe it’s crucial to have the right people in the room, sharing their experiences and collaborating. Connecting like this with a community of ambitious, calm entrepreneurs makes it possible to experience five years’ progress in three months.
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What does it take to make a significant impact in battling a disease? In this third episode of their three-part series, Dan Sullivan, Steve Krein, and Dr. Timothy Nelson discuss the innovative model Tim has developed for combatting congenital heart disease, the incredible commitment from others that it’s taken to reach this point, and how many other areas of medicine could be influenced by the work he and his partners are doing.
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