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Are you struggling to find the perfect marketing partner for your business? In this episode of The Good, Bad, and Ugly of Business, host Catryn Becker sits down with Behdad Jamshidi, founder of CJAM Marketing, to uncover the secrets to making the right marketing connections. Discover the pitfalls to avoid and the strategies that can transform your marketing efforts from mediocre to magnificent.
In this engaging episode, Catryn Becker and Behdad Jamshidi dive deep into the complexities of the marketing world. Behdad, who transitioned from engineering to become a marketing broker, shares his unique insights on why businesses often struggle to find effective marketing agencies. He explains the critical importance of setting expectations upfront and how understanding both the business and marketing perspectives can bridge the gap that often leads to miscommunication and unmet needs.
Listeners will learn about Behdad's rigorous process for vetting marketing agencies, which involves extensive interviews and evaluations to ensure the best fit for his clients. He also discusses the common mistakes businesses make when choosing a marketing partner and offers practical advice on how to avoid them. Whether you're a small business owner looking to boost your marketing efforts or a larger company seeking strategic growth, Behdad's expertise provides valuable guidance to help you navigate the often confusing landscape of marketing partnerships. Tune in to gain actionable insights and elevate your marketing game!
Connect with Catryn Becker
Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catrynConnect with Behdad Jamshidi
Website: https://cjammarketing.comLinkedIn, Personal: https://www.linkedin.com/in/behdadjamshidi/Instagram: https://www.instagram.com/cjammarketing/YouTube: https://www.youtube.com/@cjammarketingAbout Catryn Becker
Catryn Becker, a former corporate engineer turned mentor, guides women dreaming of entrepreneurship. Overcoming her own initial fears, she now helps others navigate the leap into business ownership through a supportive community that offers crucial tools and connections. Catryn hosts the award-winning podcast "The Good, Bad, and Ugly of Business," delivers talks on global stages, and is a co-author of an international best-selling book on Amazon about the art of surrender. Recognized with the Pursuit of Personal Excellence Award by the Los Angeles Tribune, Catryn champions a vision of success focused on happiness and self-connection.
About Behdad Jamshidi
Behdad Jamshidi started CJAM Marketing after realizing that most business owners don’t know how to evaluate the value of a marketing agency or assess their own needs. Since every business is different not only in their needs but where they are at in the growth process, it isn’t a one size fits all. In the past 5 years, Behdad (or Bee) has met with and assessed 804+ marketing agencies and vetted them down to a lean 100+ preferred partners across all marketing niches. After pairing hundreds of businesses with the right partners, he’s found his skillset lies in the matchmaking process. Featured in MarketWatch, Bloomberg, National Post and the Financial Post, Bee’s unique background in marketing, engineering, consulting, leadership, sales and strategy, has allowed him to serve as the conduit between business owners and the marketing teams they need.
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Ever wondered why you choose one brand over another? Discover the secret power of emotional marketing as Josias De La Espada explains how personalized videos can make a difference.
In this insightful episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with Josias De La Espada, the innovative founder of Pirsonal, a company that specializes in personalized video marketing. They explore the profound impact that emotions have on our purchasing decisions, a topic that resonates deeply in today's digitally saturated market. Josias shares his extensive experience and insights into how businesses can effectively connect with their audience at an emotional level through personalized video content, leveraging both creativity and cutting-edge technology.
Josias discusses the evolution of marketing technologies, particularly the role of AI in creating highly personalized and engaging video content. He explains how these advancements are not just changing the marketing landscape but are also setting new standards for customer engagement. Through examples from his own company, Josias illustrates the importance of understanding the emotional triggers of different audiences and how personalized marketing can significantly enhance customer experience and brand loyalty.
Tune in to "Marketing to the Heart: Emotional Intelligence in Business" to uncover the hidden dynamics of emotional decision-making in the digital age. Whether you're a marketing professional, business owner, or just curious about the intersection of technology and consumer behavior, this episode offers valuable insights into making more meaningful connections with your audience and harnessing the power of emotions to drive business success.
Connect with Catryn Becker
Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catrynConnect with Josias De La Espada
- Linkedin: https://www.linkedin.com/in/josiasdelaespada/- YouTube: https://www.youtube.com/@pirsonal- Company site: https://pirsonal.comAbout Catryn Becker
Catryn Becker, a former corporate engineer turned mentor, guides women dreaming of entrepreneurship. Overcoming her own initial fears, she now helps others navigate the leap into business ownership through a supportive community that offers crucial tools and connections. Catryn hosts the award-winning podcast "The Good, Bad, and Ugly of Business," delivers talks on global stages, and is a co-author of an international best-selling book on Amazon about the art of surrender. Recognized with the Pursuit of Personal Excellence Award by the Los Angeles Tribune, Catryn champions a vision of success focused on happiness and self-connection.
About Josias De La Espada
For the past decade, Josías has been a champion of personalized video, helping brands like Weichert, Generali, and BMW Financial Services ditch tired marketing and People Experience tactics. As CEO of Pirsonal, a leading personalized video platform, he's on a mission to empower businesses to forge genuine connections with their audiences through the power of automation and one-to-one video experiences—at scale.
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Have you ever felt boxed in by labels from your past? In this episode of 'The Good, Bad, and Ugly of Business,' we explore the inspiring journey of Rhonda Parker Taylor, who transformed her academic challenges into a story of success. Discover how embracing your unique learning style can lead to unimaginable achievements.
Join us as we delve into an empowering conversation with Rhonda Parker Taylor, an entrepreneur, academic researcher, and author who defied the odds stacked against her. From the setbacks of failing kindergarten to achieving a doctorate in business, Rhonda's journey is a testament to the power of perseverance and self-belief. Throughout the episode, she shares how early educational challenges and labels shaped her path, teaching us valuable lessons about resilience and the importance of defining success on our own terms.
Rhonda discusses the critical role of mentors and the transformative impact of learning to embrace one's individual strengths rather than conforming to conventional expectations. She also dives into her approach to overcoming personal and professional obstacles, emphasizing the significance of self-reflection and intentional growth. This episode is not just about academic achievements; it's about rewriting your narrative, overcoming the "stories" you've been told about yourself, and emerging stronger on the other side.
Whether you're struggling with labels, searching for motivation, or just need a reminder of what's possible, Rhonda's insights will inspire you to take charge of your story and carve out your own path to success. Don't miss this compelling episode of 'The Good, Bad, and Ugly of Business,' where we learn that the true measure of success is how you bounce back from failure and redefine what achievement means to you.
Connect with Catryn Becker
Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catrynConnect with Rhonda Parker Taylor
Facebook: https://www.facebook.com/rhondaparkertaylor/
Instagram: https://www.instagram.com/rhondaparkertaylor/
Twitter: https://twitter.com/RhondaParkerTa1
LinkedIn: https://www.linkedin.com/in/rhondaparkertaylor/
TikTok: https://www.tiktok.com/@rhondaparkertaylorAbout Catryn Becker
Catryn Becker, a former corporate engineer turned mentor, guides women dreaming of entrepreneurship. Overcoming her own initial fears, she now helps others navigate the leap into business ownership through a supportive community that offers crucial tools and connections. Catryn hosts the award-winning podcast "The Good, Bad, and Ugly of Business," delivers talks on global stages, and is a co-author of an international best-selling book on Amazon about the art of surrender. Recognized with the Pursuit of Personal Excellence Award by the Los Angeles Tribune, Catryn champions a vision of success focused on happiness and self-connection.
About Rhonda Parker Taylor
Rhonda Parker Taylor is an American writer, entrepreneur, and academic researcher. Rhonda’s diverse writing spans from educational works to fiction, and she is well-known for her research on emotional intelligence. Her academic achievements extend to being a prominent leader presented at the United Nations Global Compact Committee. Her debut novel, “Crossroads,” a suspenseful masterpiece, was released in February 2023. Endorsed by bestselling author J.J. Hebert and Golden Globe-nominated actress Mariel Hemingway, the novel has been hailed as a captivating crime thriller that keeps readers intrigued from start to finish.
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Feeling stuck in your career? Listen in as Josef Stetter, expert in corporate culture and career transitions, reveals how he navigated through 18 different jobs to find his true passion in shaping modern workplaces.
In this enlightening episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with Josef Stetter, a corporate culturist, seat and resume whisperer, whose eclectic career journey has provided him with profound insights into the dynamics of corporate culture and leadership. Josef shares his personal story, from attempting to fulfill family expectations to finding his calling in helping organizations and individuals enhance their workplace environments and career trajectories. His experiences across nine career changes and over 18 different jobs have equipped him with a unique perspective on the essential qualities of effective leadership and the transformative power of understanding one's own career path.
Josef delves deep into the mechanics of corporate culture, discussing his role in reshaping companies' approaches to hiring, firing, and everything in between. He talks about the importance of aligning corporate culture with employee well-being and how traditional recruitment strategies are evolving to meet modern needs. Josef’s approach to headhunting and his innovative strategies for guaranteeing successful hires are particularly illuminating. This episode is a must-listen for anyone interested in the intricacies of corporate culture, the impact of thoughtful leadership, and the journey of finding one's passion through a series of career transitions.
Connect with Catryn Becker
Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catrynConnect with Josef Stetter
Website: https://josefstetter.com/Website: https://thecelebrategroup.com/LinkedIn, Personal: https://www.linkedin.com/in/josefstetter/LinkedIn, Business: https://www.linkedin.com/company/the-celebrate-group/Instagram: https://www.instagram.com/josef_stetterFacebook: https://www.facebook.com/josefdstetterAbout Catryn Becker
Catryn Becker, a former corporate engineer turned mentor, guides women dreaming of entrepreneurship. Overcoming her own initial fears, she now helps others navigate the leap into business ownership through a supportive community that offers crucial tools and connections. Catryn hosts the award-winning podcast "The Good, Bad, and Ugly of Business," delivers talks on global stages, and is a co-author of an international best-selling book on Amazon about the art of surrender. Recognized with the Pursuit of Personal Excellence Award by the Los Angeles Tribune, Catryn champions a vision of success focused on happiness and self-connection.
About Josef Stetter
Josef Stetter is an award-winning, internationally best-selling author of 11 books and a dynamic speaker who has participated in setting a Guinness World Record. With over 16 years of infusing humor, energy, passion, and full self-expression into his endeavors, Josef has navigated through nine career changes and 18 different job roles. His expertise in recruitment has attracted top-tier clients such as Deloitte & Touche, Aecon Construction, Tata Consulting Services, Canon, Aviva, and Skechers Shoes. Josef has personally assisted over 11,000 individuals in securing jobs they love, boasting a 90% success rate in finding employment in any field within three months. His fastest record for helping someone land their dream job is just two days. Josef is renowned for his unique approach to overcoming the challenges of job searching and hiring, offering advanced strategies that yield exceptional results. His comprehensive program, "Land Your Dream Job Now," leverages 25,000 hours of mastery to guarantee results, providing insider tips, resume templates, and access to top job boards and employment agencies, helping over 25 people get hired in as little as two days.
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Have you ever been told your idea was too ridiculous to work? This episode of "The Good, Bad, and Ugly of Business" features guests Jeffrey Kippel and Mindy Blackstien, who turned seemingly absurd ideas into stunning successes. Discover how embracing the unconventional can lead to remarkable achievements.
In this inspiring episode of "The Good, Bad, and Ugly of Business," host Catryn Becker dives into the power of embracing unconventional ideas with guests Jeffrey Kippel and Mindy Blackstien. Known for their audacious approaches in the fitness industry and beyond, Jeffrey and Mindy share their journey from being labeled ridiculous to achieving remarkable success. They discuss their latest project, a book series that encourages readers to pursue seemingly absurd ideas with the potential to lead to significant breakthroughs.
Throughout the conversation, Jeffrey and Mindy highlight their initial struggles and the skepticism they faced when they first proposed the concept of fitness modeling and natural bodybuilding—a niche they passionately helped to mainstream. They recount the laughter and doubts of critics and how these challenges only fueled their determination to succeed. By sharing their personal and professional evolutions, they offer invaluable insights into the resilience and creativity required to turn ridicule into triumph.
This episode is a must-listen for anyone who has ever had a bold idea dismissed as impractical or foolish. Catryn, Jeffrey, and Mindy explore how the most groundbreaking achievements often begin with ideas that defy conventional wisdom, urging the audience to reconsider the value of the ridiculous and find the courage to pursue their own path-breaking ventures.
Connect with Catryn Becker
Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catrynConnect with Jeffrey Kippel & Mindy Blackstien
Website: https://doridiculous.com/homeLinkedIn, Personal: https://www.linkedin.com/in/jeffreykippel/LinkedIn, Business: https://www.linkedin.com/company/serbinand/Instagram: https://www.instagram.com/doridiculousTikTok: https://www.tiktok.com/@jeffreykippelAbout Catryn Becker
Catryn Becker, a former corporate engineer turned mentor, guides women dreaming of entrepreneurship. Overcoming her own initial fears, she now helps others navigate the leap into business ownership through a supportive community that offers crucial tools and connections. Catryn hosts the award-winning podcast "The Good, Bad, and Ugly of Business," delivers talks on global stages, and is a co-author of an international best-selling book on Amazon about the art of surrender. Recognized with the Pursuit of Personal Excellence Award by the Los Angeles Tribune, Catryn champions a vision of success focused on happiness and self-connection.
About Jeffrey Kippel & Mindy Blackstien
As a dynamic husband and wife duo with over 25 years of experience, we've been at the forefront of revolutionizing the natural bodybuilding and fitness model industries. Our extensive track record includes spearheading numerous events, expos, seminars, television appearances, and social campaigns, all aimed at motivating and empowering millions to embark on transformative journeys. However, our journey didn't stop at physical transformation; we realized the crucial importance of mental and emotional well-being in achieving true fulfillment. Thus, we've embarked on a mission to redefine what it means to be healthy, focusing on not just how one looks, but also how they think, feel, act, function, and dream. Our comprehensive approach includes an innovative accountability network that provides invaluable information, inspiration, and insights. Additionally, we're proud authors of The Ridiculous, a comedy book series that has soared to #1 on Amazon across multiple categories, including Comedy, Self-Help & Psychology Humor, Science Fiction, and Happiness.
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Thinking that your day job is enough for retirement? Think again. Discover how Lane Kawaoka used real estate to secure his financial future.
In this episode, host Catryn Becker sits down with Lane Kawaoka, an engineer turned real estate mogul, to explore the vast potential of real estate investing as an alternative to traditional stock market investments. Lane shares his personal journey from a secure job in industrial engineering to building a multi-million dollar real estate portfolio. His unique approach involves leveraging the geographical independence his investments afford, allowing him to live in his ideal location—Hawaii—while investing in markets where the numbers make the most sense.
Listeners will gain insights into the systematic method Lane has developed for identifying lucrative real estate opportunities that offer consistent returns. He delves into the mechanics of real estate investment, including the four main ways rental property owners earn income: mortgage pay-down, property appreciation, tax benefits, and rental income. Lane also discusses the concept of creating "mini pensions" through strategic property investments, which can serve as a cornerstone for long-term financial security and independence. This episode is a must-listen for anyone curious about stepping outside the conventional path of corporate employment to embrace the opportunities that real estate investing offers.
Connect with Catryn Becker
Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catrynConnect with Lane Kawaoka
Website: https://thewealthelevator.com/LinkedIn, Personal: https://www.linkedin.com/in/lanekawaoka/LinkedIn, Business: https://www.linkedin.com/company/thewealthelevator/Instagram: https://www.instagram.com/thewealthelevator/Facebook: https://www.facebook.com/TheWealthElevator/YouTube: https://www.youtube.com/@TheWealthElevatorAbout Catryn Becker
Catryn Becker, a former corporate engineer turned mentor, guides women dreaming of entrepreneurship. Overcoming her own initial fears, she now helps others navigate the leap into business ownership through a supportive community that offers crucial tools and connections. Catryn hosts the award-winning podcast "The Good, Bad, and Ugly of Business," delivers talks on global stages, and is a co-author of an international best-selling book on Amazon about the art of surrender. Recognized with the Pursuit of Personal Excellence Award by the Los Angeles Tribune, Catryn champions a vision of success focused on happiness and self-connection.
About Lane Kawaoka
Lane owns 10,000+ rental units and leads the “Hui Deal Pipeline Club” which has acquired over $2.1B+ of real estate, by syndicating $200 million+ of private equity since 2016. He has returned over $45 million dollars to his investors in distributions.
Lane uses his Engineering degree to reverse-engineer wealth building strategies the rich use in the Top-50 Investing Podcast, The Wealth Elevator.
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Is the world of professional gaming as profitable as tech startups? Discover how Titus Walker turned his passion for video games into a groundbreaking business venture. Tune in to learn how gaming could be the career move you never expected.
In this compelling episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with Titus Walker, the visionary CEO of Ultimate End Gamers League, who is redefining what it means to make a living in the gaming industry. From debunking the common misconceptions that gaming is not a viable career path to discussing the strategic parallels between real estate development and building virtual communities, Titus shares his unique journey and the innovative business model that could set a new standard in the esports world.
Listeners will gain invaluable insights into how the gaming industry is evolving beyond entertainment into a robust economic sector with significant earning potential. Titus also delves into the challenges he faced while shifting public perception and building a business that caters to a diverse and expansive gaming community. This episode is not just for gaming enthusiasts but for anyone intrigued by the transformation of passion into profit and the future of digital entertainment.
Connect with Catryn Becker
Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catrynConnect with Titus Walker
Website: https://ultimateendgamersleague.com/LinkedIn, Personal: https://www.linkedin.com/in/titus-walker/LinkedIn, Business: https://www.linkedin.com/company/uelesports/Instagram: https://www.instagram.com/uelesports/Facebook: https://www.facebook.com/UELesports/YouTube: https://www.youtube.com/channel/UCr1ZWdz_6Q6Q-UFqNkQem9AAbout Catryn Becker
Catryn Becker, a former corporate engineer turned mentor, guides women dreaming of entrepreneurship. Overcoming her own initial fears, she now helps others navigate the leap into business ownership through a supportive community that offers crucial tools and connections. Catryn hosts the award-winning podcast "The Good, Bad, and Ugly of Business," delivers talks on global stages, and is a co-author of an international best-selling book on Amazon about the art of surrender. Recognized with the Pursuit of Personal Excellence Award by the Los Angeles Tribune, Catryn champions a vision of success focused on happiness and self-connection.
About Titus Walker
Titus Walker is the visionary CEO of the Ultimate Endgamers League (UEL), a trailblazing E-Sports organization he founded in 2019, which is swiftly redefining the global gaming landscape. Under his leadership, the UEL has celebrated seven thrilling seasons, captivating over a million viewers each season and distributing over $200,000 in prizes. With a mission to cultivate a vast, inclusive gaming community, the UEL integrates 33 diverse games, catering to a spectrum of gamers, from the casual enthusiast to the competitive professional.
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Is resistance to electric vehicles just fear of change? Hear how societal attitudes are shifting and what it means for the future of electric mobility. In this episode, host Catryn Becker sits down with Diana Cwick from REVS, a Houston-based startup leading the charge in electric vehicle infrastructure. REVS, which stands for Refuel Electric Vehicle Solutions, specializes in integrating EV charging solutions into multifamily residential complexes nationwide, paving the way for a more sustainable future.
During the conversation, Diana shares her journey into the electric vehicle industry, a path marked by serendipity and a chance encounter at a conference. With no prior experience in electric vehicles, her transition highlights the accessibility and growing interest in the EV sector. Diana and Catryn delve into the challenges and opportunities presented by electric vehicles, discussing everything from consumer resistance to the technological and infrastructural advancements that make EVs increasingly viable. They address common misconceptions and the profound impact of electric vehicles on both the environment and our everyday lives.
Listeners will gain a deeper understanding of why the shift towards electric vehicles is critical, not just from an environmental perspective but also as a necessary evolution in how we think about transportation. Diana's insights from REVS underscore the importance of education and advocacy in overcoming skepticism and fostering a broader acceptance of electric vehicles. This episode is a must-listen for anyone curious about the future of transportation and how innovation is driving us towards a cleaner, more efficient world.
Connect with Catryn Becker
Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catrynAbout Catryn Becker
Catryn Becker has transformed her journey from a stressed, burnt-out corporate engineer into a leading mentor for women transitioning into entrepreneurship. After overcoming her own fears of venturing out alone and not knowing how to start, Catryn now empowers other corporate women to take their first steps towards business ownership. She leads a supportive community that provides the essential tools, knowledge, and connections needed to thrive in the entrepreneurial world.
Beyond her mentoring, Catryn shares her insights through her award-winning podcast, "The Good, Bad, and Ugly of Business," and engaging talks on international stages. She is also the co-author of an international best-selling book on Amazon about the art of surrender, reinforcing her expertise in guiding individuals toward personal fulfillment.
Awarded the Pursuit of Personal Excellence Award by the Los Angeles Tribune for her contributions to personal growth, Catryn's mission is to create a world where success is measured by happiness and self-connection, proving that true achievement comes from within.
Connect with Diana Cwick
Website: https://www.refuelevs.com/LinkedIn, Personal: https://www.linkedin.com/in/diana-lynn-cwick-418046281/About Diana Cwick
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Do you know what it takes to revolutionize a technology that’s been unchanged for over a century? Join us as Jim Metropoulos, the mind behind Blue Box Air and Kyvos, reveals how a simple innovation can transform the HVAC industry and significantly reduce energy consumption. Discover the story of how tackling a century-old problem could lead to healthier living environments and monumental energy savings.
In this episode, we dive deep with Jim to explore the origins of his groundbreaking Blue Box technology—a system designed to penetrate and clean HVAC coils more effectively than ever before. Jim shares how a chance encounter and an innovative mindset led to a solution that not only enhances air quality but also slashes energy costs and carbon emissions. As we uncover the layers of this transformative technology, we also discuss the broader implications for buildings worldwide, from homes to high-rise offices. Tune in to learn how thinking outside the box—literally—can lead to smarter, more sustainable living spaces.
About Catryn Becker
Catryn Becker has transformed her journey from a stressed, burnt-out corporate engineer into a leading mentor for women transitioning into entrepreneurship. After overcoming her own fears of venturing out alone and not knowing how to start, Catryn now empowers other corporate women to take their first steps towards business ownership. She leads a supportive community that provides the essential tools, knowledge, and connections needed to thrive in the entrepreneurial world.
Beyond her mentoring, Catryn shares her insights through her award-winning podcast, "The Good, Bad, and Ugly of Business," and engaging talks on international stages. She is also the co-author of an international best-selling book on Amazon about the art of surrender, reinforcing her expertise in guiding individuals toward personal fulfillment.
Awarded the Pursuit of Personal Excellence Award by the Los Angeles Tribune for her contributions to personal growth, Catryn's mission is to create a world where success is measured by happiness and self-connection, proving that true achievement comes from within.
Connect with Catryn Becker
Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catrynConnect with Jim Metropoulos
Website: https://blueboxair.com/Website: https://kyvos.com/LinkedIn, Personal: https://www.linkedin.com/in/james-p-metropoulos-6ab8542a/About Jim Metropoulos
Jim Metropoulos is the visionary CEO and founder of Blue Box and Kyvos, companies at the forefront of HVAC innovation. With a background in political science from UCLA and a knack for self-taught engineering, Jim has revolutionized the way we think about air conditioning and heating systems. His accidental discovery, the Blue Box, addresses a century-old inefficiency in HVAC technology—cleaning heat transfer coils in systems large and small. This breakthrough not only improves air quality and system efficiency but also significantly reduces energy consumption and carbon emissions. Jim's commitment to sustainable solutions and healthier environments is driving change across the HVAC industry, leading to collaborations with major hospitals and commercial facilities around the world.
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Ever wondered how to harness your innate strengths to overcome life's obstacles? This episode delves into creating emotional resilience through positive therapy practices. Host Catryn Becker sits down with guest Regina Spencer to explore the transformative power of strengths-based therapy. Regina shares her journey of aiding clients to harness their inherent strengths to conquer life’s hurdles, a philosophy that underscores her practice at Spencer and Associates Therapeutic Alliance. This approach not only helps individuals recognize their potential but also promotes a healthier, forward-looking perspective on personal challenges.
The conversation takes a compelling turn as Regina introduces the concept of brain training, a cutting-edge neurofeedback technique that has reshaped traditional therapy methods. This non-invasive, engaging treatment allows clients to experience therapy while engaging in everyday activities like watching movies or reading, making mental health support more accessible and less intimidating. Regina’s insights reveal the profound impact of innovative mental health practices on improving life quality, making this episode a must-listen for anyone interested in the future of personal development and therapeutic practices.
Connect with Catryn Becker
Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catrynAbout Catryn Becker
Catryn Becker has transformed her personal journey from a stressed, burnt-out engineer into a beacon of hope for successful women burdened with regret. Her unique approach to happiness has empowered over 250 women to discover joy and redefine success. Beyond her direct impact, Catryn extends her insights through an award-winning podcast and captivating talks on international stages. She is also the co-author of an international best-selling book on Amazon about the art of surrender, further cementing her expertise in guiding individuals towards personal fulfillment.
Awarded the Pursuit of Personal Excellence Award by the Los Angeles Tribune for her contributions to personal growth, Catryn's mission is to create a world where success is measured by happiness and self-connection, proving that true achievement comes from within.
Connect with Regina Spencer
Website: www.spencertherapies.comCall: 832-756-2749LinkedIn, Personal: https://www.linkedin.com/in/regina-spencer-lcsw-s-b2785957/About Regina Spencer
I have served as a Licensed Clinical Social Worker for the past several years, and am currently the Founder and Clinical Director of Spencer and Associates Therapeutic Alliance in the Greater Houston area. I have worked with diverse populations including children, adolescents, adults, couples, families and individuals. In my work I help others help themselves with regard to relationship issues, grief/loss, career exploration, mental health challenges, and overall functioning. In addition, I provide evidence based practices, treatment planning, goal setting, and coping skills within the therapeutic relationship.
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Ever thought about reinventing yourself but didn't know where to start? From banking to business centers, and the UK to the US and back — guest Anthony Lindsay's career has been anything but ordinary. It's a masterclass in leveraging past experiences for future success.
In this episode, host Catryn Becker discusses the themes of personal reinvention and its significance in professional life with guest Anthony Lindsay, founder of Astor Business Centers. Anthony shares insights from his latest work on business networking for startups and side hustlers, emphasizing the importance of genuine, relationship-focused networking over transactional interactions. His approach to networking and the use of modern tools like ChatGPT underscore the theme of leveraging personal experience and technology to foster business growth and personal fulfillment. The discussion explores the broader psychological shifts that occur in midlife, shifting away from external expectations to embrace a more authentic self, reflecting a "coming back to center" rather than experiencing a crisis.
The episode serves as a reflection on personal growth, the power of networking, and the importance of staying true to oneself while navigating the challenges and opportunities of midlife and professional development.
Connect with Catryn Becker
Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catrynAbout Catryn Becker
Catryn Becker has transformed her personal journey from a stressed, burnt-out engineer into a beacon of hope for successful women burdened with regret. Her unique approach to happiness has empowered over 250 women to discover joy and redefine success. Beyond her direct impact, Catryn extends her insights through an award-winning podcast and captivating talks on international stages. She is also the co-author of an international best-selling book on Amazon about the art of surrender, further cementing her expertise in guiding individuals towards personal fulfillment.
Awarded the Pursuit of Personal Excellence Award by the Los Angeles Tribune for her contributions to personal growth, Catryn's mission is to create a world where success is measured by happiness and self-connection, proving that true achievement comes from within.
Connect with Anthony Lindsay
Website: https://startupsandsidehustlers.com/LinkedIn, Personal: https://www.linkedin.com/in/anthony-lindsay-cemap/Facebook: https://www.facebook.com/startupsandsidehustlers/Instagram: https://www.instagram.com/astorbusinesscenters/LinkedIn, Business: https://www.linkedin.com/company/startups-and-side-hustlers/YouTube: https://www.youtube.com/@startupsandsidehustlersAbout Anthony Lindsay
Anthony Lindsay is a distinguished figure in the business and finance sector, with a remarkable career spanning over 30 years.
He has held senior managerial positions at leading financial institutions including Capital One Bank, JP Morgan Chase, HSBC, Lloyds Bank, and Citi Bank, across both the US and UK. His vast experience in the finance industry has not only furnished him with a deep pool of knowledge and expertise but also enabled him to significantly contribute to the success of numerous start-ups.
Anthony has been the recipient of numerous awards and recognitions, underscoring his commitment to excellence in finance. He has developed an extensive network of funders, consultants, and other key professionals, which has proven invaluable in promoting growth and innovation within the industry.
In addition to his substantial contributions to the finance sector, Anthony has leveraged his expertise as an author and radio presenter. Through these platforms, he shares his comprehensive insights and experiences, aiming to illuminate and inspire a broader audience.
Anthony is deeply committed to empowering individuals and businesses by providing the necessary encouragement and insights to develop robust and effective business strategies. His work as an author and radio presenter complements his finance career, allowing him to reach a wider audience and impact more lives.
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When was the last time that you made a new friend? When was the last time that you made a new friend who wasn't someone you worked with, lived next to, or were the parents of your kid's friend? That list just got a lot smaller didn't it? The fact is that for most adults it can be a tricky thing to do. Guest Lori Olson is an expert at bringing people together and once likeminded people hang out, friendships are made! But Catryn, how does this relate to business? Let me tell you! Community building and audience engagement are crucial to any business or organization and you will learn a lot about that in this episode!
Connect with Catryn Becker
Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catrynAbout Catryn Becker
Catryn Becker has transformed her personal journey from a stressed, burnt-out engineer into a beacon of hope for successful women burdened with regret. Her unique approach to happiness has empowered over 250 women to discover joy and redefine success. Beyond her direct impact, Catryn extends her insights through an award-winning podcast and captivating talks on international stages. She is also the co-author of an international best-selling book on Amazon about the art of surrender, further cementing her expertise in guiding individuals towards personal fulfillment.
Awarded the Pursuit of Personal Excellence Award by the Los Angeles Tribune for her contributions to personal growth, Catryn's mission is to create a world where success is measured by happiness and self-connection, proving that true achievement comes from within.
Connect with Lori Olson
Website: www.Thebeautyboost.netInstagram: www.Instagram.com/thebeautyboosthoustonFacebook:https://www.facebook.com/profile.php?id=100090492791114&mibextid=LQQJ4dLinkedIn: https://www.linkedin.com/in/loribolson/About Lori Olson
Lori Olson is a down-to-earth mama of two (+ adorable furbaby), wife and is the vibrant city owner of The Beauty Boost Houston. With a deep love for health & wellness, human connection, and women's empowerment, Lori's journey led her to Houston during the pandemic, where she continues her Isagenix wellness business yet was eager to spice things up and create a vibrant community of like-minded women through The Beauty Boost.
At The Beauty Boost Houston, Lori curates transformative events and experiences aimed at empowering women to feel their best – inside and out. With a background in wellness and natural beauty, Lori's vision for The Beauty Boost aligns perfectly with her mission to foster self-love and confidence in every woman she touches.
Join Lori Olson and The Beauty Boost Houston on a journey of empowerment, wellness, and community-building. Together, let's create a space where every woman feels confident, connected, and beautifully empowered
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The power of a pivot cannot be overlooked. It is the power to follow the data even if it may take you in a very different direction than you expected. As guest Bryan Alston tells us, it is about the emotional connection you can build with your customer and responding to their needs. This episode is jam packed full of useful information to help you connect more deeply with your customers and clients through creating an effective brand.
Connect with Catryn Becker
Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catrynAbout Catryn Becker
Catryn Becker has transformed her personal journey from a stressed, burnt-out engineer into a beacon of hope for successful women burdened with regret. Her unique approach to happiness has empowered over 250 women to discover joy and redefine success. Beyond her direct impact, Catryn extends her insights through an award-winning podcast and captivating talks on international stages. She is also the co-author of an international best-selling book on Amazon about the art of surrender, further cementing her expertise in guiding individuals towards personal fulfillment.
Awarded the Pursuit of Personal Excellence Award by the Los Angeles Tribune for her contributions to personal growth, Catryn's mission is to create a world where success is measured by happiness and self-connection, proving that true achievement comes from within.
Connect with Bryan Alston
Website: https://www.brandcastle.co/LinkedIn: https://www.linkedin.com/in/bralston/Email: [email protected]About Bryan Alston
Co-Founder & Managing Partner at Brand Castle Growth Partners
Oversees the investment and marketing departments for Brand CastleInc5000 CMO with 13 years of innovative retail and digital marketing leadershipLed brand launches for Magic Spoon, Our Place, Clove, Sondors eBikes and dozens moreMost recently was CMO of Greater Than (2022 Inc5000 #198, #1 hydration brand), a brand he pivoted from Crossfit sports drink to become a leading electrolyte drink for breastfeeding momsGreater Than also hit #318 on the 2023 Inc5000 list, #2 hydration brandGraduate of the Gap Inc. Rotational Management Program, later leading a $130m women's category for Gap.comA graduate of Dartmouth College, Bryan was a coxswain on the varsity men's rowing team, winning silver at the 2011 Eastern Sprints regional championship and bronze at IRA nationals. He still coxes 5x a week and has won numerous gold medals at the Masters national championship level.
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Do you know how to be happy? Maybe we are happy in one or two areas of life but it isn't easy to be happy in every area all the time. And that is okay! Guest Maria Baltazzi is a Happiness Explorer as she used her experience on the CBS hit show Survivor to find deeper understanding on what happiness is and how it can be achieved. The answer may surprise you!
Connect with Catryn Becker
Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catrynConnect with Maria Baltazzi
Website: www.mariabaltazzi.comOrder the Book: https://posthillpress.com/book/take-a-shot-at-happiness-how-to-write-direct-produce-the-life-you-want Website: https://thesojournexperience.org/LinkedIn: https://www.linkedin.com/in/mariabaltazzi/Instagram, personal: https://www.instagram.com/mariabaltazziInstagram, business: https://www.instagram.com/sojourntohappiness/Facebook, personal: https://www.facebook.com/mariabaltazzi/Facebook, business: https://www.facebook.com/takeashotathappinessAbout Maria Baltazzi
Embark on a transformative journey with Maria Baltazzi, an Emmy-winning TV producer, wellbeing teacher, and world traveler. Maria guides you to a happier and more conscious life through the pages of her award-winning book, “Take a Shot at Happiness: How to Write, Direct & Produce the Life You Want.”
Drawing from her diverse experiences and weaving stories from beloved films and world events, Maria shares the eight Happiness Essentials—the core values of happy people—guiding you to discover your path to happiness. Picture exploring what truly makes you happy in a fun and creative way, blending journaling and phone photography for an inner adventure that is both enlightening and enjoyable.
With an MFA in film and a PhD in Conscious-Centered Living, Maria’s teachings are informed by research and inspired by her adventurous and giving spirit. Her remarkable journey includes epic treks to Everest Base Camp, conquering Mount Kilimanjaro twice, and walking over 8,500 miles for charity across all seven continents. These experiences and her Emmy-winning talent establish her as a trusted guide in your journey toward happiness.
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What is that big scary goal that has been in your heart? We all have one. But most of the time when we tell our big scary goals to another person we feel dismayed because they start asking the wrong question. They start asking "how" it is going to happen. The right question to ask is "why"! Why do you want to achieve that result?
Host Catryn Becker chats about this and so much more with Amazing Race Canada contestant and business coach, Allie Seller.
"When you sell time, people decide if YOU are worth it. When you sell a result, people decide if THEY are worth it." - Allie Seller
Connect with Catryn Becker
Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catrynConnect with Allie Seller
Website: www.healthacademyinc.comInstagram: https://www.instagram.com/allisonseller/LinkedIn: https://www.linkedin.com/in/healthacademyinc/ -
"To recruit the best talent, you need to go to where the talent is" - Kenneth L. Johnson, CEO of East Coast Executives.
At this time of this episode, most people have heard of DEI initiatives in the workplace but it wasn't always this way. Guest Kenneth L. Johnson shared he journey to discover and raise up other people of color.
Connect with Catryn Becker
Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catrynConnect with Kenneth L. Johnson
Website: www.eastcoastexecutives.comLinkedIn: https://www.linkedin.com/in/kljohnsoninfo/
Instagram: https://www.instagram.com/kljohnsoninfo/About Kenneth L. Johnson
Distinguished Diversity Recruiter and Career Services professional that drives business results for clients through creative sourcing strategies and global diversity recruiting programs as Founder & President of the premier Diversity Recruitment Firm, East Coast Executives.
With an esteemed roster of clients and partnerships my dedication to innovative talent- acquisition strategies and diverse candidates makes me a highly sought-after strategic business partner and consultant.
The National Diversity Council 2022 Business Leader of the year award recipient. Selected by Black Enterprise Magazine as a BE Modern Man and Forbes Media as a Forbes Career Coach and Council Member. I’m a TEDx Speaker, Organizer of TEDxHarlem, Google OnAir Career Workshop Facilitator, Indeed.com Job Cast Instructor and serve as Host of The National Urban League Jobs Network Digital Career Success Series.
I’m the Developer of blkbox.tech an App designed to support the careers of Black Men.
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A resume is simply a piece of paper that says what you are but doesn't convey who you are. And how could it? A piece of paper will never tell the full story. What if there was a different way? In this episode, I have a chat with Michael Smith, the CMO of UseVerb, that is on a big mission to use a bit of tech to actually bring us closer together. Don't know what UseVerb means? Don't worry, we will cover that in the episode too along with so much more!
Try UseVerb for Free - https://useverb.com?ref=catryn
Connect with Catryn Becker
Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catrynConnect with Michael Smith
Website: https://useverb.comLinkedIn: https://www.linkedin.com/in/michael-smith-9a48126a/Facebook: https://www.facebook.com/useverbInstagram: https://www.instagram.com/useverb/About Michael Smith
After 20 years of chasing titles and a career for the sake of a nice salary and an inflated ego, I've realised that true success is about more than just material gains. I'm excited to embark on a new chapter in my life and pursue my passion for helping others succeed.
I believe in the power of a smile, a confident handshake, and a friendly hello to build meaningful connections and create a positive impact in the world. My new venture, UseVerb.com, is a tech company that prioritises people over resumes and I’m so excited about the potential for growth and change.
I urge others to dream big and not settle for the status quo. Opportunities like this come once in a lifetime, a road less travelled, and I'm determined to make the most of mine. Let's work together to bring the magic back to business and remember that it's not about the work-life balance, it's about finding the people you enjoy working with and doing what you love on the journey.
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Matthew Heath's story with Lights Follow is a vivid reminder that there's no such thing as an overnight success. It's a journey filled with passion, patience, and perseverance. "Live Your Beautiful Life" is not just a song; it's a narrative that resonates with many, reminding us that our efforts today might only be appreciated in the future – but they're no less valuable. Join Catryn and Matthew for an episode that celebrates the beauty of believing in your work, no matter how long it takes to shine.
Connect with Catryn Becker
Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catrynConnect with Matthew Heath
Spotify: https://open.spotify.com/artist/0vcwz5p12IjG28hvDwptptInstagram: https://www.instagram.com/lightsfollow/TikTok: https://www.tiktok.com/@lightsfollowmusicAbout Matthew Heath
Matthew Heath is Nashville based Artist, Songwriter, Producer and Multi Instrumentalist. His professional music career started after college as the bass player for, I Nine, a pop-rock band signed to J/RCA Records by Clive Davis. After several years of touring, Matt’s focus shifted to songwriting and production. His music has been prominently featured in numerous television shows, films, and movie trailers including the Theme song for Netflix Original "Terrace House", Theme for Gordon Ramsey's 24 Hrs To Hell and Back, Grey's Anatomy, Undercover Boss and many more. He is a former John Lennon Songwriting Contest winner and has also had cuts with Kpop artists Girls Generation and Got7 among others. In addition to writing & production work, Matt’s main focus is co-front for his band Lights Follow.
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Do you believe the title of this episode? Do you believe the best version of you already exists? Are you living that life now? In this episode, host Catryn Becker connects with spiritual alchemist Janaki Mayhill as they discuss that journey that has lead Janaki to guiding others to finding who they truly are. I encourage you to listen with an open mind and an open heart.
Connect with Catryn Becker
Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catrynConnect with Janaki Mayhill
Website: https://www.bhaktilight.comLinktree: https://www.linktree.com/bhaktilightFacebook: https://www.Facebook.com/janakimayhillInstagram: https://www.instagram.com/bhaktilightAbout Janaki Mayhill
Janaki INbodies the essence of transformation and serves as a conduit for the divine at the deepest level. She stands as a beacon of change, an alchemist of well-being, advocating for the restoration of our innate power rooted in love. As a mother of four, Janaki carries the sacred codes of the divine mother within her DNA, and her very name reflects her profound connection with Mother Earth. Janaki, a multifaceted artist, channels divine inspiration through her music, poetry, and words. She serves as an instrument of God’s grace, committed to dismantling the distortions within societal constructs. Her language is that of love, which unites us all. Raised with the belief that “Truth is one, paths are many,” she lives by the law of ONE.
Her mastery extends to the realms of NLP, hypnosis, and Quantum Time Techniques. She facilitates the art of sacred language, both in body and spoken word, bridging the gap between the physical and the spiritual realms. By rewiring the brain and aligning with your heart’s frequency, she brings your head and heart into coherence.
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Think you are too small to worry about tax planning? Think again! Guest Mike Jesowshek is an expert as saving taxes by simplifying it and making it easy for anyone to understand! This is an episode that everyone needs to listen to!
Connect with Catryn Becker
Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catrynConnect with Mike Jesowshek
Website: https://www.taxsavingspodcast.com/YouTube: http://taxsavingstv.com/ Facebook: https://www.facebook.com/TaxPodcast/Twitter: https://twitter.com/tax_podcast Instagram: https://www.instagram.com/taxsavings/LinkedIn: https://www.linkedin.com/in/mikejesowshek/About Mike Jesowshek
Dynamic and ambitious, Mike is an accomplished professional dedicated to helping business owners achieve success. With both a Bachelor's degree in Business Administration and a Master's in Accounting, he is well-equipped with the qualifications and expertise necessary to understand the complexities of tax planning. He is also a licensed CPA, providing him with even more insight into this field.
Mike has extensive entrepreneurial experience, having been the CFO and co-founder of several companies throughout his career. With a passion for business growth, he has faced many highs and lows – allowing him to develop effective strategies for overcoming any challenge along the way.
As the founder and host of The Small Business Tax Savings Podcast, Mike strives to empower business owners by imparting them with the knowledge they need to make wise decisions when it comes to their taxes. His ultimate goal? For every business owner to know the strategies that are available to them to ensure that they are paying the least amount in taxes as legally possible, each and every year!
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