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In today’s digital age, having a strong online presence is essential for any therapist looking to grow their practice.
But with so much noise and competing advice out there, it’s easy to feel overwhelmed, especially when it comes to marketing.
The good news? You don’t need to become a marketing guru to make an impact.
One of the most effective and ethical ways to attract clients and establish your credibility is through blogging.
Blogging allows you to share your knowledge, connect with potential clients, and build trust—all while staying true to your values as a therapist.
Whether you’re new to blogging or looking to refine your strategy, this guide will show you how to create content that not only resonates with your audience but also drives growth for your practice.
Ready to see how blogging can be a game-changer for your therapy practice? Let’s dive in.
Links to follow:'Attract Therapy Clients by Blogging (Even if Writing Isn’t Your Thing)' is run with Onlinevents and is an hour a day over 17th, 18th and 19th September.
This event is on a Pay What You Want basis, making price not a barrier to growth.
For more details and to book go to janetravis.co.uk/blogforclients
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For all my free and paid resources go to janetravis.co.uk/starthere
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NEWS: I'm restarting the podcast on 5th Septrember 2024, so be sure to subscribe so you don't miss an episode.
I’ve talked a lot about the importance of consistency AND the power of taking breaks when you run a private practice
And I’ve also talked about the importance of self care and the need to change, grow and develop.
So today I’m sharing why, after 168 consistent weekly episodes, I’ve decided to hit pause on the podcast.
LinksFREE and paid resources
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Post-Christmas, everything feels a bit... off, doesn't it? The excitement of the festive season is behind us, and we're left with cold weather and what feels like an eternity until spring
And there's this gnawing anxiety about whether your therapy practice will weather the storm of the cost of living crisis. Fun times, right?
But before we decide to hibernate until spring, I've been toying with an idea. Let's call it the 'work diet.' It's about doing a Marie Kondo on our professional lives, keeping only what truly 'sparks joy'—or, you know, actually benefits our practice—and ditching the rest. Because maybe, just maybe, simplifying is the secret to not just surviving but thriving right now.
So in this episode I share 5 simple ways to conserve your valuable energy for both you and your practice.
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Do you take advantage of video in your marketing, whether that’s on your website, social media, YouTube or somewhere else?
There’s no denying it, video has become increasingly important in marketing. So if you’re thinking of utilising the power for your own practice but don’t know where to start this is for you.
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If you don't use video on your marketing, could it be that you…
Maybe you have a fear of visibility?Perhaps a fear of being trolled?Maybe you’re not sure what to say?Or maybe the tech scares you?If you answered yes to any - or all of those, this is the episode for you, because we are exploring making videos for social media and I’m delighted to have therapist and YouTuber Sarah Dosanjh here as my guest.
Sarah wrote the book ‘I can’t stop eating’ and co-hosts the podcast ‘Life After Diets’.
But she has her own successful YouTube channel ‘The Binge Eating Therapist’ since 2019, and as such knows a thing or two about using video.
Today Sarah shares some advice about
How to get startedManaging fears around visibilityWhat tech you will needSome practical tips about editingSo take a listen - I think you’re going to like this one!
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See, I told you she’s great! And I’m feeling so motivated, in Q2 (April - June) I am going to focus on starting to produce video and get more comfortable with it.
There, I said it out loud. So are you going to join me? Hop on over to my socials and let me know.
So if you’ve been thinking about dipping your toe into video, I hope this has inspired you to take the plunge too.
About Sarah DosanjhSarah Dosanjh is a TA psychotherapist and author of the book ‘I Can't Stop Eating’. She is passionate about helping those struggling with binge eating and/or body image to find peace and freedom around food.
And if you are in or around Bournemouth or are happy to travel there, Sarah is offering to help you 1:1 to get started.
So if that sounds good to you, or you want to check out her YouTube channel, podcast, book, training or anything else, check out her 'How I Can Help' page
Sarah has been a guest on my podcast before - so check out ep 81, ‘The Reality of Consistency’, and ep 37, ‘How Having a Niche Diversified My Business’.
...And just a note, the lapel mic Sarah talked about is no longer on Amazon, so look for a lapel mic that connects directly to your phone
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When you think of therapy, what comes to mind? Maybe 2 people sitting facing each other talking. But that’s not going to work for everyone.
So today I’m going to explore walk and talk therapy with therapist Eileen Fisher.
We’ll take a look at her experience of offering this type of therapy so you can consider whether it’s something you want to offer in your own practice - or even for your own therapy.
We talk about:
How she got into walk and talk therapyThe benefits of walk and talk therapyIs this more useful for a certain type of person?How do you choose where to walkShould you charge more for walk and talk therapy?How do you approach safety?How to handle confidentiality?Can I do this if I’m in an urban area?What about insurance?How to handle bad weatherIntroducing creativityEileen has such a calm and reassuring voice, I could talk to her all day.
So over to you, is this something you’d be interested in doing?
Well if you are and you’d like a chat with Eileen, she offers a power hour where you can get together and get your questions answered.
And as she mentioned, if you are in the Greater Manchester area, you could even have your chat while on a walk - how cool is that? CLICK HERE to learn about walk and talk therapy for therapists
About Eileen FisherEileen is a TA therapist who works with adults in Cheshire and Greater Manchester.
Her practice is a mix of online, face-to-face and walking clients. She sees clients face-to-face at her office in Wilmslow and walks with people at nearby locations.
She started walking with people in 2018, and now walking therapy is integral to her practice.
Eileen now offers walking therapy training to therapists interested in working with clients in this way. If you'd like to learn more visit Eileen Fisher Therapy HERE
I hope you found this podcast as interesting as I did, and if you decide to offer walking therapy, I'd love to know!
And remember to hit subscribe so you don't miss a episode.
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January is traditionally a time reflect on the previous year and make plans for the coming one.
So to get things moving, I’m going to talk about the benefits of setting intentions.
We’ll look at the difference between an intention and a goal, why an intention might be a better choice for you and how to decide what yours is.
I’ll also share some of my own intentions for 2024.
Sounds good? Ok, lets gets stuck in and take a look at your 2024 private practice roadmap!
Links3 Differences Between Goals and Intentions https://theempowermentdynamic.com/3-differences-between-goals-and-intentions-2
The Private Practice Success Roadmap LIVEI am delivering the Private Practice Success Roadmap LIVE over the first 6 months of 2024.
We look at:
You and what you want from your practice - because self care is vital (your business, your rules)Your clients, and understanding their wants and needsYour website - how to turn it into a powerful tool to attract your dream clientsBeing relatable by producing content to connect with your dream clientsUsing socials to attract and engage with your dream clientsMindset, and learning how to stop self-sabotagingThis gives you all you need to get clear and confident with your marketing - and remember, we are looking at what’s right FOR YOU - there is no one size fits all answer.
And the beauty of delivering this live is you’re not alone! You’ll do doing this along with a supportive community
I’ll be delivering it in small, manageable steps which will stop that nasty overwhelm AND you’ll get that accountability, which will keep you motivated.
Also, because it's being delivered live, you will be able to ask all your questions as we go along, both in the member community and in monthly dedicated Pick My Brain calls.
Can’t make the calls live? Don't worry, everything will be recorded so you can catch up at a time thats convenient for you.
Oh, and you get a CPD certificate for all training you complete.
I’m buzzing about this, because yes, it’ll be great for you, but also I’ll be there with you, and that’s what I love doing most of all. Delivering live workshops, getting to know members and helping them grow their confidence - and hearing about their successes is why I do this.
This is a live programme is led by me personally and will give you all you need to get clear and confident on your marketing message, but there will even be occasional guest experts to come and share their wisdom.
This change came about because I knew I needed to get intentional about how I spent my time, and because I had to make the most of the time I have available in order to practice really fundamental self care.
So, if you’ve reached the end of 2023 and feel frustrated that you didn’t get as much done as you’d hoped, this is for you.
Or if you’ve lost your mojo and feel dissatisfied, this is for you.
Or if you’ve been getting overwhelmed by how long your to-do list is, this is for you.
Beat the price increase
Oh, and also the price for the membership is increasing. If you join now on an annual membership it's £450, which includes 2 months free, so you save £90.
Or you can pay monthly, which is £45 a month.
The price is increasing on 10th Jan and will be £50 a month or £500 for the year, which saves you a not to shabby £100
So if you’ve been on the fence about joining, this is literally the best time to do it,
Oh, and if you’re not really sure, join and take a look around. If you join and realise its not for you, no problem, just email me and I’ll repay you in full, no questions asked. It’s a no brainer really because there...
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Have you noticed how the dream of Christmas and the reality of Christmas rarely look the same?
So how can you extend all that goodwill to include yourself?
Because you deserve all the good stuff too!
So in this episode, we check out how to get some real counsellor self-care this Christmas.
We look at
The importance of self care for therapists 5 ways to nurture yourself over Christmas The importance of personal development How you do life is how you do businessSo this year, make sure Santa has you on his 'nice' list, and take it easy.
Links2 part self care blog mini series 'Therapist Self Care: Why it’s vital for you and your clients', and 'Real Therapist Self Care: 22 Practical Ways to Increase Self Care'.
How being a people-pleaser can affect your private practice – and what to do about it
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This episode is the last of a 4 part mini-series where I talk with neurodivergent therapists, about their experience of running a practice.
They may have autism, ADHD, be dyslexic or a combination of these things.
Today I have Carly Radford with me, who shares her experience of running a private practice while having autism and ADHD.
This includes her diagnosis experience, misconceptions about autism, and the challenges of masking and hiding in the neurodiverse (ND) community.
She also delves into managing autistic burnout, the significance of a conducive work environment, and hurdles in organisation, time management, and productivity.
Additionally, Carly offers tips for those at the beginning of their neurodivergent self-discovery and neurodivergent business owners, emphasising the importance of self-compassion and embracing sensitivity for a more authentic existence.
I learned such a lot from our talk, and something that particularly resonated with me was how she manages autistic burnout, and this has changed my own working practices. I often have a critical voice buzzing around in my head telling me I’m lazy and suchlike, so I found how she prioritises her needs inspirational - thank you Carly.
In the new year (2024), Carly is running an adult late-identified autistic group with another therapist and is planning to speak more about the above topics on her social media channels.
To follow her work you can find her on Instagram, so go and say hi! : @the_sensitivity_therapist and tiktok: @sensitivity_therapist
About Carly Radford.Carly is an integrative psychotherapist who predominately works with trauma, anxiety, high-achievers and more increasingly, neurodivergence.
She is passionate about working with these difficulties through the lens of highly-sensitive nervous systems, cultivating self-compassion and embracing our sensitivity to lead to more authentic ways of being in the world.
Carly has a particular interest in supporting those at the the start of their neurodivergent self-discovery and in working with neurodivergent business owners, so if that sounds like you, drop her a line at [email protected]
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This is the last of the Neurodivergent Voices in Therapy mini series, and I hope you’ve found it useful. I certainly have.
I feel so honoured to have had such inspirational people here sharing their experiences.
I’d like to thank Carly Radford, Chris Oxborrow, Eve Menezes Cunningham and Tracy Clark for talking with me. I’ve learned lot - and especially around my own self care needs.
So go check them out on social media and say hi 😀
Thanks for listening to The Grow Your Private Practice Show. If you've found value in this content, I’d be really grateful if you could share this podcast with your therapist colleagues and friends.
Word of mouth is a powerful way to spread the word and help me reach more therapists who could benefit from this content.
So take a moment to tell your friends about the show and invite them to tune in. You never know how much of an impact you can make! Thank you for your support, and let's continue to grow together.
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This is the third of a 4-part mini-series where we explore running a private practice when affected by autism, ADHD, dyslexia or a combination of those things.
This week I am talking with Tracy Clark about running a practice with dyslexia.
I’ve known Tracy for some time: she used to be a member of the Grow Your Private Practice membership, and I couldn't be happier to have her as a guest in the Neurodivergent Voices in Therapy series.
Tracy is a neurodivergent therapist who supports and works alongside neurodiverse young people, adults and couples.
Today we talk about:
The impact of a dyslexia diagnosisThe benefits of self-disclosureDyslexia and running a businessThe importance of trusting your intuition and trusting the processThe need for robust self-carePositives of dyslexia in the therapy room
About Tracy ClarkTracy says:
"I am a neurodivergent therapist who supports and works alongside neurodiverse young people, adults and couples.
Within my working week I can be found working 2 days a week in a charity in the central belt of Scotland and the rest of the week in my private practice. I am also a supervisor of trainee therapists as well as qualified therapists.
My interest in working alongside neurodivergent individuals comes from both a personal perspective as well as a professional capacity, also as a supervisor being able to support other therapists.
I have also delivered workshops in this area, as well as being invited to chat with the lovely Jane Travis now twice on this topic, which is very close to my heart.
More awareness, more conversations means embracing the amazing uniqueness of human beings.
For some downtime and self-care I also offer doodle workshops check out the links for more information, as well as workshops with CTUK (Counsellors Together UK) or Onlinevents."
LinksConnect with Tracy on LinkedIn
Website
How making a typo changed Tracys business
How can I help you? Here are my free and paid resources
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Welcome to this, the second of my 4 part mini-series, Neurodivergent Voices In Therapy.
In this series, I had the pleasure of speaking with 4 amazing therapists about how their neurodivergence impacts them as private practitioners.
We explore what it’s like to run a practice when you have autism, ADHD, dyslexia or a combination of those things.
So if you are neurodivergent, or know people that are, this is for you.
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I'm delighted to say that this week I have Eve Menezes Cunningham with me.
I’ve known Eve for some time, she was also in the Grow Your Private Practice membership, and I can tell you she is one of the kindest people you will ever have the good fortune to meet.
And I am delighted to have her as a guest in the Neurodivergent Voices in Therapy series.
Eve specialises in all things self-care (she describes it as ‘ Self-care for connecting with and taking better care of your highest, wisest, truest, wildest, most joyful, brilliant and miraculous Self - how cool is that?!)
I could talk with Eve for hours, because we are quite different in our outlook - Eve is a very spiritual person, and I’m not spiritual at all, so I always learn so much a lot from her.
She is an author, therapist, supervisor, master NLP practitioner, advanced EFT practitioner, experienced yoga teacher, and more (read 'About Eve below).
Self-care and ADHDIn this podcast, we chat about:
Self-care and people-pleasing within the therapist communityThe benefits of self-knowledge‘Addictive personality’ Vs impulse controlThe importance of restThe benefits of Yoga Nidra...and more.
About Eve Menezes CunninghamEve is a very busy person! She is the author of 365 Ways to Feel Better: Self-care Ideas for Embodied Wellbeing. She also runs Feel Better Every Day (aka selfcarecoaching.net).
Integrating a wide range of therapies, coaching and supervision, she specialises in all things self care especially around trauma, anxiety, stress, sleep issues and finding more purpose, meaning and joy.
Eve offers free resources via selfcarecoaching.net and runs the Extra Embodied (Wellbeing with Eve) online membership (evemc.substack.com) with exclusive content live coaching calls each week helping people integrate self care practices into their daily lives.
Eve’s work incorporates traditional talk therapy and coaching as well as somatic (body based) and energy approaches for a holistic approach.
She is a British Association for Counselling and Psychotherapy (BACP) Senior Accredited Supervisor and Past Chair of BACP Coaching, an Irish Association of Counselling and Psychotherapy (IACP) Accredited supervisor and counsellor, EFT International Accredited Mentor and Advanced EFT Practitioner, a Yoga Professionals UK Experienced Yoga Teacher and NLP Master Practitioner.
She has been on the editorial team for Rapport, ANLP’s NLP journal, since 2007. Eve’s work been featured in titles including Psychologies, Therapy Today, Coaching Today, the FT, Guardian, Evening Standard, Metro, Telegraph and Daily Mail.
A member of IACP's editorial committee, she edited the Summer 2022 edition of the Irish Journal of Counselling and Psychotherapy.
Based in Westport, on the west coast of Ireland, Eve works online and by telephone with clients and supervisees across the UK and Ireland with some nature based outdoor sessions in Westport.
So go and say hi to her!
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Welcome to this, the first of my 4 part mini-series, Neurodivergent Voices in Therapy
In this mini-series, I had the pleasure of speaking with 4 amazing therapists about how their neurodivergence impacts them as private practitioners.
We explore what it’s like to run a practice when you are affected by autism, ADHD, dyslexia or a combination of those things.
In the first of this mini-series, I’m delighted to have Chris Oxborrow with me, and we talk about some of her experiences of running a practice with ADHD.
We look at how to manage some challenges being neurodivergent may bring, and also what positive aspects they have.
We explore:
What even IS neurodivergenceGetting a diagnosisWhat is ADHD Tax?Fault Vs repairMasking: internally and externallyThe need to practice self-compassion
About Chris OxborrowChris describes herself as a neurodivergent Psychotherapist who specialises in working predominantly with high-achieving personalities, but also with neurodivergent clients and those navigating menopause (sometimes all 3!).
She supports clients to discover their authentic sense of themselves and how their needs can be met with more compassion and self-acceptance.
From Jan 2024 she will also be working as a Menopause and HRT Educator, supporting clients to discover how they want to manage their menopausal experience and how to access appropriate HRT-related health care.
Check out Chris's website Beyond Counselling and you can contact her at
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If you are a counsellor or therapist, how long will it take to grow your practice?
Answering a question from Neil, we I explore how complex this question is, and share some tips.
Links:
Podcast episodes mentioned:
Ep 154 Counsellor or Clone: Breaking Through the Monotony of Online Directories
Ep 156: How to stop comparing yourself with other therapists
And some podcasts to help with time management:
Ep 24 Managing Your Diary With Time Blocking
Ep 56 How to achieve more in less time
Ep 114 How to Make the Most of your Time and Get Things Done
And for more on how I can help you grow your practice janetravis.co.uk/starthere
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Ever heard of the term "post and ghost"?
If you're scratching your head or even if you're guilty of doing it (we've all been there 😉), my latest podcast episode is a MUST-LISTEN!
I sat down with Instagram expert Sally Birks @socialbysally who shed light on the implications of hitting 'post' and then disappearing. We explored:
1️⃣ Why consistent engagement is KEY to growing your practice.
2️⃣ What happens when you don’t respond to comments.
3️⃣ How to get started, and what to post
4️⃣ Simple strategies to stay present and connect authentically.
If you're serious about making the most of your online presence but are unsure how to get started, this episode is golden.
If you want even more practical help, come and join the 10-day ‘Quick and Easy Social Media Challenge’.Every day I’ll share a simple, effective task which will not only help you grow, it’ll start a social media habit, so you never 'post and ghost' again.
In this challenge, I share with you exactly what to do on your social media for 10 days. This will save you a ton of time AND get you the results you’re looking for.
Each day there will be a simple task for you to complete, and if you complete the tasks, you will be entered into a draw to win a 30-minute coaching session with me, worth £75.
You not only learn how to:
Make posting a whole lot more simpleSave timeImprove results Build your confidenceBut you’ll also leave with LOADS of ideas you can use going forward, so you can make this a habit.
How does that sound?
Well if you’re interested in joining me, this challenge is available as part of the Grow Your Private Practice membership, and runs from 16th October 2023 - 27th October 2023.
So if you’ve been struggling to attract more clients and you’ve been thinking of joining, now is the perfect time.
Because not only will you have access to everything in the membership, you can join in the challenge and get those results.
And remember, if you only want to join for a month to do the challenge, you can do that, stay for as long - or short as is right for you.
Will I see you there?
Join The Grow Your Private Practice Membership HERE
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It's human nature to compare ourselves with others. But this can have a detrimental effect on you, your confidence and your self-esteem.
And as a practice owner, this can also impact the success of your business.
So what can you do if comparisons are knocking your confidence? How can you stop comparing yourself to other therapists?
In this podcast I share:
Why most comparisons aren't helpfulA situation when they areAnd a practical exercise for you to boost your self-esteemSo take a look at why it's not usually helpful, and how to stop comparing yourself to other therapists
Links:Check out my free and paid resources here janetravis.co.uk/starthere
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Question - do you follow a system when you receive an email enquiry from someone that you can't work with for some reason?
Maybe you're at capacity, or their issue is outside your competence, or something else.
To be honest, I think probably most people don't, but you could be missing a trick. By having a system, it reduces stress, saves time and serves that client better.
So today, I explore what to do when you can't say yes to enquiries so you can make the process easier for you, and more professional and helpful for the client.
LinksTo access my free and paid resources, CLICK HERE
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Online directories can be a great way of attracting more therapy clients, but how can you stand out among all the other counsellors on there?
In this episode, I share some ideas about how to inject your personality into your bio, so it's easier for your dream clients to reach you.
All without any worries about personal disclosure
LinksGrow Your Private Practice membership
Free resources
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The pros and cons of a free first session are debated regularly amongst therapists, but the truth is, there simply isn’t a definitive right or wrong answer. Quite literally, it's your business and up to you how you choose to run it.
But that’s not very useful when you’re trying to work out what to do!
So let’s take a look at some of the pros and cons involved to help you make your choice about whether to offer therapy clients a free first session
Links:7 Steps to turning an enquiry into a booking
CLICK HERE to see all my free and paid resources
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There are two times in the year that have that 'new start' vibe: January and September, and both are excellent moments for a ‘stocktake’ of your private practice.
So today, I’m doing a September reset and sharing with 6 ways to refresh your private practice so you start the last quarter with a bang.
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Welcome to this, the last of this series of 'Highlight Reels', where I shared 4 of the most popular podcasts of the last 12 months.
And today, we look at mindset, because if you're a therapist and you want a successful private practice, then your mindset is vital.
But what do I even mean by mindset?
Why is it so important?
And how can you go about improving yours?
In this episode, I explore why your mindset is vital if you want a successful practice.
I also share some questions for reflection and tips for improving yours.
And check out some of my other podcasts about mindset below.
Links to follow
NOTE I said in the podcast I'd share links to my podcasts on mindset, but I hadn't realised there were so many! I've recorded 112 episodes and probably 30% are to do with mindset in some way because it's so important.
So I recommend browsing through my previous podcasts to see the mindset episodes.
And for more resources, both free and paid, click here -> janetravis.co.uk/starthere
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The fear of failure is clear and obvious, but the fear of success is confusing. I mean, you WANT to be successful, right?
The fear of success is sneaky. Without you even being aware it's there, it causes you to self-sabotage and put a spoke in the wheel of your success and hold you back.
How frustrating is that?
So today I'll be demystifying the fear of success, and sharing 7 ways to stop getting in your own way.
Links To FollowThe Grow Your Private Practice membership
If you need help growing your private practice, check out my free and paid resources here
Episode 112 Why Your Mindset is Vital if you Want a Successful Practice
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