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In this episode of the GSD Show, we tackle a question that’s top of mind for every business owner: What should you really look for when bringing someone onto your team? While qualities like hard work, intelligence, and accountability are essential, there’s one quality that many people prioritize—common sense—that might not be as valuable as you think. Join us as we break down why focusing on ‘common sense’ could be misleading and what traits to prioritize instead to build a truly winning team.
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In this episode of the GSD Show, we challenge a common belief in the fitness industry: Is retention really your biggest constraint? While high attrition numbers might seem like the main problem, there's often a deeper issue at play. We break down why focusing solely on retention might be holding you back and explore what could truly unlock your business's potential. Tune in to gain a fresh perspective on what's really limiting your growth.
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In this episode, Mike and Benji dive deep into the perception of sales and how it impacts success. They explore why many people are resistant to sales, uncovering common misconceptions and the mental barriers that hold them back. Mike and Benji emphasize the importance of shifting the mindset around sales from being pushy to seeing it as a way to help others achieve their goals. They share practical strategies for building confidence in sales teams, understanding and coaching prospects effectively, and creating a genuine connection to drive conversions. This episode offers valuable insights for business owners, gym managers, and anyone in a sales-driven role to redefine what selling truly means and inspire a higher level of commitment and results.
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In this episode of the GSD Show, we dive into a debate: What should come first—systems or people? We explore how each approach impacts your business's growth and success. Plus, we'll tackle whether fitness is a transactional business or a relational one, revisiting some past insights with fresh perspectives. Tune in to hear how new information has shifted our views and what that means for your fitness business strategy.
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In this episode, we are sharing a special recording from a talk that Mike Arce gave for Bedros Keuilian's elite mastermind group.
For those who don’t know, Bedros is the founder of Fit Body Boot Camp and a successful entrepreneur and investor. This talk took place at an exclusive private dinner for his high-level mastermind, where members flew in from around the world.
Mike had the honor of being the keynote speaker, and his presentation focused on sales strategies—specifically, how to avoid being the average sales guy and close deals at higher rates and price points. Enjoy!
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If you're struggling with sales or if you're ever on that roller coaster ride of sales having its ups and downs and you want to know what to do in the downtime, this episode will help you identify ways to improve your sales drastically and quickly.
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In this episode, Mike Arce interviews Eddie Smith and Simone Wasef from Outdoor Group Fitness (OGF) about their remarkable journey in the fitness industry. They discuss their unique outdoor fitness model, the importance of creating a welcoming community, and the strategies that have led to their impressive growth in membership and revenue. The conversation highlights the significance of teamwork, effective marketing, and community engagement through events, showcasing how OGF has built a strong brand and loyal customer base.
Important highlights:
OGF's revenue grew from $25K to $83K in two years. Creating a unique outdoor fitness experience attracts attention. Personal connections with members are crucial for retention. Partnership dynamics can enhance business success. Hiring for core values is more important than skills. Consistency in marketing leads to sustainable growth. Community events foster member engagement and loyalty. Social media is a powerful tool for lead generation. Understanding your target audience is key to marketing. Building a strong team culture drives business success.GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover
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If you're feeling overwhelmed and yet still dropping balls or not moving forward in the business, there might be a reason. I'm sure you've been wondering what that reason might be, and you're reaching for answers and still coming up short.
Well, in this episode, I share with you what happened in a conversation with a gym owner that felt the same way, and how we were able to help him overcome it and get back on a better track to success.
Enjoy!
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In this conversation, Mike Arce and Michael Friedman discuss how to maximize ad spend in digital advertising. They emphasize the importance of having a strong organic content strategy before diving into paid ads. They also discuss the need to create a full-funnel strategy, including brand awareness and lead generation, and the importance of engaging and nurturing leads. They highlight the value of using AI tools to support lead follow-up and qualification. Additionally, they discuss the significance of improving contact rates, booking rates, and show rates to maximize the value of each lead. They also stress the importance of asking for referrals at the point of sale to further increase customer acquisition. Overall, the conversation provides valuable insights and strategies for getting the most out of every dollar spent on paid ads.
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In this episode, I explore two contrasting stories that happened on the same day.
One features a business owner who is skeptical and pessimistic about how the economy could impact their business.
The other story highlights a new, inexperienced entrepreneur with no formal training who just had their best sales day ever.
Whether the economy is used as an excuse or a motivator, this episode dives into how you have the power to choose your perspective and navigate through it.
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In this episode, host Mike Arce sits down with Michael Friedman from SupaFitGrow to reveal the secret that most fitness entrepreneurs miss: building trust and authentic relationships with prospects before ever making a sale.
Discover how top fitness studios like Anytime Fitness have boosted their lead conversion rates by over 30% by focusing on real connections rather than just sales tactics.
Michael shares his powerful 4-Step Method for Relationship Building and proven strategies that have taken fitness businesses to the next level.
Whether you're struggling with cold leads or looking to increase retention, this episode is packed with game-changing insights!
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As leaders, we're often faced with making critical decisions throughout our careers. Surprisingly, many entrepreneurs and leaders aren’t naturally great at decision-making; it's often a weak spot in their personality assessments. They simply make so many decisions that they inevitably stumble upon some big wins. But what if we could improve our decision-making process? In this episode, I share a powerful tool I've used for years to make bigger, better decisions—faster.
Tune in to learn how you can enhance your decision-making and achieve even greater results.
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In this episode, Griff Long, Brand President of Upgrade Labs, discusses the concept of sales quadrants, which are based on behavior styles.
He explains that understanding someone else's behavior style allows for better communication and connection. The four behavior styles are formal, informal, dominant, and easygoing.
Griff provides insights into how to approach and communicate with each style, including dos and don'ts. He emphasizes the importance of listening and asking open-ended questions to quickly assess someone's behavior style.
Mike and Griff discuss effective communication techniques in sales, specifically when dealing with different personality types. They share strategies for overcoming objections and gaining buy-in from potential clients, particularly when it involves consulting with a spouse or partner. Griff emphasizes the importance of understanding and adapting to different communication styles, and provides tips for building rapport and making authentic connections. They also discuss the value of training and role-playing to improve sales skills.
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In this episode, our guest Michael Friedman from SupaFitGrow talks about...copywriting!
Copywriting is becoming increasingly important in digital marketing. In the past, optimizing ads was the key to success, but now creativity and good copywriting are crucial.Many businesses struggle with copywriting because they don't understand their target audience or how to create an emotional connection. Researching your ideal avatar and understanding their pains, challenges, and goals is essential for effective copywriting.
It's also important to differentiate your brand from competitors and have a unique selling proposition (USP). Copywriting should include storytelling and highlight the benefits of your product or service. Testing and learning from data is an ongoing process in copywriting.
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If you've read enough books, listened to enough podcasts, or followed enough influential people, you've probably heard that in order to become great at something, you first have to be willing to be really bad at it. But for many entrepreneurs and people in general, this is a tough concept to embrace. In this episode, we dive into how to understand this mindset and explore ways to overcome the initial struggle. Enjoy!
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In this episode, siblings Teresa and Gerald Hodges share the powerful strategies that helped them cut their gym’s cancellations in half. Learn how this dynamic brother-sister duo transformed hesitant members into committed clients and drastically improved their retention rates. They reveal the key changes they implemented, their personalized approach to member experience, and how they keep their community engaged and coming back for more. If you're a gym owner struggling with cancellations, their proven tactics will provide the insights you need to boost loyalty and retention.
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In this episode, we sit down with Michael Friedman, co-founder of SupaFitGrow in Australia, to dive into the critical role of compelling offers in marketing success, especially for gyms. Michael shares insights on how his company has revolutionized lead generation for fitness centers by crafting tailored, high-value offers that resonate with specific target audiences. We explore the art of value stacking, understanding customer pain points, and the impact of urgency and scarcity in driving action. Whether you're a business owner or marketer, this conversation offers practical tips on optimizing offers to increase engagement and conversions, making it a must-listen for anyone looking to elevate their marketing game.
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This will without a doubt be the most important podcast episode you've ever heard us release here on the GSD show. It's arguably more important than any episode you've ever heard on any podcast show ever. Please make sure that you're in a quiet place and your volume is up. Enjoy the episode.
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In this episode, we dive into proven strategies for fitness studio and gym owners to improve their lead engagement and conversion rates. Our guest Benji Donhardt of SupaFitGrow shares insights on the power of follow-up, emphasizing the importance of using open-ended questions to understand potential clients' goals and challenges. We also explore the critical role of timely responses, revealing that making contact within five minutes can drastically increase the likelihood of conversion. With practical tips on SMS marketing, automation, and the art of follow-up, this episode is packed with actionable advice to help fitness businesses thrive.
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I recently had a conversation with a gym owner who was faced with a decision that could have taken her business to the next level, faster and easier than ever before. Despite the clear benefits, she was hesitant to move forward. As we dug deeper, we both realized there was a common reason behind her reluctance—one that might be holding you back, too. In this episode of the GSDShow, we discuss why you might be facing similar hesitation and how to overcome it, so your business can continue to grow and avoid plateaus.
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