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In this episode, Julie Geller, Principal Research Director at Info-Tech Research Group and Principal at Geller Strategic, joins the show to discuss B2B marketing strategies. Julie shares her extensive experience in ABM, GTM, and customer insights. They delve into the integration of PLG and ABM motions, the importance of a proper ICP, and strategies for running effective, granular marketing campaigns. Julie introduces her ALIGN framework, which encompasses Account-led prioritization, Leadership identification, ICP-centric intelligence, Goal-oriented personalization, and Non-linear engagement. Casey and Julie also discuss the value of human behavior insights in marketing, the evolving role of technology, and the need for continuous engagement with target audiences.
Connect with Julie Geller
LinkedIn:"Julie Geller" | Search | LinkedIn Website: Information Technology Research & IT Advisory Company | Info-Tech Research Group (infotech.com)Ways to Tune In:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/0VTUnKpKSWUHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
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Our special guest today is Amy Winner, Co-Founder and Head Of Strategy & Development at Wheels Up Collective. In this episode, she busts the myth that leads can magically appear in a marketing funnel without substantial effort. Amy stresses the crucial aspects of nurturing, educating, and establishing realistic client expectations, especially within the realm of early-stage tech startups. She also highlights the risks associated with excessive reliance on automation before comprehending data nuances and customer paths. Furthermore, she explains tactics for successful lead generation, the significance of building personal relationships, and the changing landscape of AI's role in marketing.
Connect with Amy Winner
LinkedIn: https://www.linkedin.com/in/amywinner Website: https://www.wheelsupcollective.com/ Instagram: https://www.instagram.com/wheelsupcollective/ Facebook: https://www.facebook.com/wheelsupcollective Twitter; https://twitter.com/wheelsupnowWays to Tune In:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/ej1X2WKgefE
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ -
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Today’s guest is a marketing and content leader. They use content marketing to tell stories and grab the audience's attention. Introducing Mike Goldberg, the Director of Content Strategy at Freshworks. Mike joins Casey today to discuss the focus on human-to-human connection in content creation and the need for content to be visually engaging and tailored to modern consumption habits. Mike also shares insights on his content marketing journey, he highlights that these marketers are producers and not just writers and the value of evergreen content to meet ongoing audience needs.
Connect with Mike:
LinkedIn: https://www.linkedin.com/in/mikegoldberg1 Personal Website: https://www.mikegoldbergb2b.com Freshworks (Website): https://www.freshworks.comWays to Tune In:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/DkNWsEo7MWk
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ -
Today’s guest is a marketing leader and thought leader. They help tech companies bring their people together through events, training, community groups, and self-serve resources. Introducing Andy Claremont, Leading Community & Ecosystem at Glide. Andy joins Casey to discuss community management, relational engagements, and fostering leadership within communities. Andy also shares insights on his tech journey, highlighting the importance of partnerships and mutual benefit through community building in the tech industry.
Connect with Andy:
LinkedIn: https://www.linkedin.com/in/andymci Personal Website: https://andymci.com Company website: https://www.glideapps.comWays to Tune In:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://www.youtube.com/playlist?list=PLC11v-2yMrz_2tffq5LeJ6K3o-gxhO5LQHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
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Today’s guest is a serial entrepreneur. He is a social media thought leader and an industry leader. Introducing Emeric Ernoult, the Founder & CEO of Agorapulse and host of the Social ROI Hotseat Podcast. Emeric delves into how marketers should focus more on measurable metrics rather than being caught up in vanity metrics. He shares his journey of shifting the focus to explicitly measure marketing efforts for better resource allocation and goal alignment. Emeric also emphasizes the significance of hiring SDR teams and VAs to optimize the value of marketing efforts and shares how having a passion for the problem you want to solve is crucial in business.
Connect with Emeric Ernoult:
LinkedIn: https://www.linkedin.com/in/ernoult Twitter: https://twitter.com/eernoult Agorapulse (Website): https://www.agorapulse.com Agorapulse (Blog): https://www.agorapulse.com/blog The Social ROI Hotseat Podcast: https://podcasts.apple.com/us/podcast/the-social-roi-hotseat/id1682119877Shoutouts:
Alex Hormozi on LinkedIn: https://www.linkedin.com/in/alexhormoziWays to Tune In:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/a0nVCHrvXG0
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ -
Today’s guest is a marketing expert and CMO mentor. Introducing Grant Johnson, the Chief Marketing Officer at Billtrust, and Co-President at CMO Collaborative. Grant joins Casey today to discuss marketing strategies and tactics. Grant shares his extensive experience in the marketing field, from holding executive marketing roles at various companies to being a mentor for other marketing professionals. He discusses the importance of continually learning, improving, taking risks, setting intentional paths, and making strategic decisions. He also outlines some common marketing challenges such as business development, industry competition, pipeline development, and attribution, and the essential mindset to approach them. Grant recommends investing in areas that interest you, building your network with mentors, and peers who can guide you, and seeking 360-degree feedback to grow and learn as a marketer.
Connect with Grant:
LinkedIn: https://www.linkedin.com/in/grantejohnson Billtrust (Website): https://www.billtrust.com CMO Collaborative (Website): https://www.cmocollaborative.com CMO Mentor (Website): https://cmomentor.com Blog Post: https://cmomentor.com/2023/04/04/speed-the-path-to-cmo Twitter: https://twitter.com/grantejohnson1Ways to Tune In:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/vJ5T7llA24o
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ -
Today’s special guest is a sales and thought leader. Introducing Laura Erdem, the Sales Leader at Dreamdata and co-host of The Attributed Podcast. She joins Casey today to discuss the topic of social selling and how it can substantially boost revenue. Drawing on her journey and professional wisdom, she emphasizes the importance of personal branding and human elements inside companies. Referring to companies who are successfully employing the strategy as examples, she proposes a five-point plan for realizing the potential of social selling, which includes specific leaders being role models, making the process fun, offering support, being patient, and celebrating victories. The conversation also ventures into the significance of women supporting each other in the corporate environment.
Connect with Laura:
LinkedIn: https://www.linkedin.com/in/lerdem Website: https://dreamdata.io Twitter: https://twitter.com/erdemlaura The Attributed Podcast: https://dreamdata.io/the-attributed-podcast
April Dunford on LinkedIn: https://www.linkedin.com/in/aprildunford
Shoutouts:Ways to Tune In:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/L_h-gKNIFrM
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ -
Today’s special guest is a marketing and thought leader. Introducing Teddy Cheek, Sr. Director of Marketing at The Escape Game. Teddy joins Casey today to discuss topics such as the importance of coaching, debunking the myth of 'hiring smart people and getting out of their way,' and how an attitude of accountability can influence a team's success. Teddy also details his unique career journey, from his aspirations of being a pop star to becoming a successful marketer and thought leader. Additionally, he recommends books that have profoundly impacted his coaching methods and shares about the growth of the Escape Game.
Connect with Teddy:
LinkedIn: https://www.linkedin.com/in/teddycheek Website: https://theescapegame.com Personal Website: https://teddycheek.com Half Priced Hearts on Apple Music: https://music.apple.com/us/artist/half-priced-hearts/354943934
Rand Fishkin on LinkedIn: https://www.linkedin.com/in/randfishkin Danny Meyer on LinkedIn: https://www.linkedin.com/in/dhmeyer Setting The Table by Danny Meyer (Amazon Book Link): https://a.co/d/aI9Ik8u The Culture Code by Daniel Coyle (Amazon Book Link): https://a.co/d/1y9xye9 The Lord of the Rings Trilogy by J. R. R. Tolkien (Amazon Book Link): https://a.co/d/5yADg5l The Intentional Father by Jon Tyson (Amazon Book Link: https://a.co/d/22HF2mF Together Is Better by Simon Sinek (Amazon Book Link): https://a.co/d/9Uw6t3k
Shoutouts:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/BPZ6aoOP2fM
Ways to Tune In:
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ -
Today’s guest is a marketing leader and a podcaster. Introducing Eric Watkins, the President at Abstrakt Marketing Group and Co-host of The Grow Show: Business Growth Stories from the Frontlines. Eric shares a wealth of insights. On the topic of referrals and upsells, he emphasizes that they should roll up to the account management team, not the VP of Sales, for maximum growth potential. He also discusses the creation of attractive and organized referral programs, as well as the vital importance of a dedicated sales team to bring the deals in. On the topic of AI, Eric cautions about the pace at which AI is improving and urges listeners to arm themselves with knowledge to stay ahead of the curve.
Connect with Eric Watkins:
LinkedIn: https://www.linkedin.com/in/eric-watkins-amg Website: https://www.abstraktmg.com The Grow Show (Podcast): https://open.spotify.com/show/5gBUiVIagy8lvT1juRq0qx
The Hard Thing About Hard Things (Book Link): https://a.co/d/34GHLSq Marc Benioff on LinkedIn: https://www.linkedin.com/in/marcbenioff Sam Altman: https://www.britannica.com/biography/Sam-Altman The Future of Trusted AI with Marc Benioff and Sam Altman on YouTube: https://www.youtube.com/watch?v=uRVOeqSSZtQ
Shoutouts:Ways to Tune In:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/P5Uqrbe5B_0
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ -
In this in-depth discussion, Kristen Sweeney, the owner and CEO of Every Little Word and Chief Marketing Officer at Crews & co. joins the show for a deep dive into the topic of thought leadership. She corrects common misconceptions while also highlighting its unique relevance in content marketing. By emphasizing the importance of authenticity, boldness, and a strong understanding of one's own expertise, Sweeney shows that effective thought leadership isn't just about the channel or data, but rather the individual opinions and perceptions each thought leader brings to the table based on their unique experiences. The conversation also touches on the importance of consistency in creating thought leadership content, the value of qualitative feedback, and the need to know your audience deeply. Aspects such as utilization of social media, newsletter composition, and tailoring it to resonate with the audience are also discussed.
Connect with Kristen Sweeney:
LinkedIn: https://www.linkedin.com/in/kristen-sweeney-every-little-word Website: https://everylittleword.co Crews & co. Website: https://www.crewsandco.comWays to Tune In:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/5EeoXTuvQxA
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ -
Today’s guest is an inspirational leader. She’s a marketing and thought leader and has worked with brands such as Disney, Toro, GE, and Sonic. Introducing Brooke Janousek, the Founder & CEO of The Grow CMO and a Founding Member of Your Cohort. Brooke joins Casey today to discuss her journey to becoming a marketing leader and her views on the interplay between brand and performance marketing. She talks about the importance of authenticity in content creation and shares her insights on future trends in the field. Brooke also emphasizes the role of continuous learning and exploration, urging aspiring marketers to try out new things and gather diverse experiences to fuel their creativity and adaptability.
Connect with Brooke:
LinkedIn: https://www.linkedin.com/in/brookejanousek The Grow CMO: https://www.thegrowcmo.co Your Cohort: https://www.yourcohort.co
Jim Stengel - The CMO Podcast: https://podcasts.apple.com/us/podcast/the-cmo-podcast/id1460604334 Everydaydoses (Mushroom Coffee): https://www.everydaydoses.com Jason Bateman, Sean Hayes, and Will Arnett - SmartLess: https://podcasts.apple.com/us/podcast/smartless/id1521578868 Nancy Mitchell: https://journalism.unl.edu/nancy-mitchell
Shoutouts:Ways to Tune In:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/Z3RzpAFp6F8
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ -
Presenting our guest for today, an enthusiast dedicated to revolutionizing B2B Marketing and Demand Generation. With a rich background of over a decade in B2B tech marketing, we welcome Liam Bartholomew, the Vice President of Marketing at Cognism and the engaging host of The Loop Podcast. In this conversation with Casey, Liam delves into the dynamic aspects of purchasing decisions, critiques the roots and limitations of the conventional marketing funnel, and explores the transition from a rigid marketing funnel to a more adaptable approach.
Connect with Liam:
LinkedIn: https://www.linkedin.com/in/liam-bartholomew-90004b83 Website: https://www.cognism.com The Loop Podcast: https://the-loop.captivate.fm/episodes Cognism Podcasts: https://www.cognism.com/resource-items?type_id=69058372510&type_name=Podcasts
Exit Five (Community for B2B Marketers): https://www.exitfive.com Refine Labs - The Vault: https://vault.refinelabs.com Adam Holmgren on LinkedIn: https://www.linkedin.com/in/adam-holmgren
Shoutouts:Ways to Tune In:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/k0YS9VPG4yQ
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ -
Today's guest is Mark Huber, the VP of Marketing at UserEvidence. In this episode, Mark and Casey explore outdated PR tactics, employee advocacy in marketing, and internal marketing strategies. Mark is a seasoned B2B marketing leader and brand builder, having also launched and co-hosted the Demand Gen U Podcast.
Connect with Mark Huber:
Mark Huber on LinkedIn: https://www.linkedin.com/in/markehuber UserEvidence Twitter: https://twitter.com/GetUserEvidence UserEvidence website: https://userevidence.com Personal Website: https://markhuber.coWays to Tune In:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/lR6zZpYQS24
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ -
Our guest today brings 24 years of expertise in marketing and sales, embodying a visionary approach with a strong focus on AI and digital-first strategies. Meet Mike Vannoy, the Chief Marketing Officer at Asure Software and a board member at Brus.ai. In this conversation with Casey, Mike delves into topics such as demand, lead generation, content, and both inbound and outbound marketing.
Connect with Mike Vannoy:
LinkedIn: https://www.linkedin.com/in/mikevannoy Asure Software Website: https://www.asuresoftware.com Brus.ai Website: https://www.brus.ai Twitter: https://twitter.com/mikevannoyWays to Tune In:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/QxFbZCUIWSA
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ -
Our featured guest for today is a seasoned entrepreneur, a proficient marketer, and a successful investor with a track record of launching and managing thriving startups. Please welcome Adam Robinson, the Founder and CEO of Retention.com and the host of the 10 Years in the Making Podcast. In this episode, he engages with Casey to delve into topics such as Retention.com, the dynamics of email frequency and engagement, and effective email marketing strategies.
Connect with Adam Robinson:
LinkedIn: https://www.linkedin.com/in/retentionadam Website: https://retention.com Twitter: https://twitter.com/RetentionAdam 10 Years in the Making Podcast: https://www.youtube.com/playlist?list=PLfqBS6a5IzYAHUrmo-8a_Yv7ir2Dg0ki_
Joe Rogan (Website): https://www.joerogan.com Lex Fridman (Podcast): https://lexfridman.com/podcast The Four Steps to the Epiphany (Book Link): https://a.co/d/bdiLf27 Y Combinator (Blog): https://www.ycombinator.com/blog
Shoutouts:Ways to Tune In:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/P08buaYLDrk
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ -
Step into the world of email marketing brilliance with our special guest today – Jay Schwedelson, a true virtuoso in the realm of digital communication. As a serial entrepreneur, Founder, and CEO of various companies, including SubjectLine.com and GURU Events, he has mastered the art of crafting compelling messages. Currently serving as the President and CEO of Outcome Media, Jay is also the charismatic host of the 'Do This, Not That! For Marketers Only!' Podcast. Join Casey and Jay as they unravel the secrets of email marketing intricacies, unveiling essential strategies that you can apply right away. Discover the hidden power of perfect timing in the email marketing game.
Connect with Jay Schwedelson:
LinkedIn: https://www.linkedin.com/in/schwedelson Subjectline.com Website - https://www.subjectline.com Outcome Media Website - https://outcomemedia.com GURU Events Website - https://guruevents.com Twitter: https://twitter.com/worldata Do This, Not That! For Marketers Only! Podcast: https://jayschwedelson.com/podcast Guru Conference Website: https://www.guruconference.comQuote Of The Show:
“Just following the herd is not the path to success, It's the path to mediocrity.” - Jay SchwedelsonWays to Tune In:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/nX_JE-iKVzQ
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ -
Prepare to be inspired by today's guest, a luminary in the realms of SaaS leadership, agency innovation, and performance marketing wizardry. Meet Paris Childress, a maestro in the digital arena, with podcasting prowess and a Google legacy to boot. As the visionary CEO and Founder of Hop Online and the captivating Host of The Paris Talks Marketing Podcast, Paris graces our conversation with Casey today. Together, they unravel the intricacies of Google ads, explore the nuances of growth strategies, and dive deep into the world of performance marketing. Get ready for an enlightening journey into the heart of digital excellence!
Connect with Paris:
LinkedIn: https://www.linkedin.com/in/parischildress Website: https://hop.online Twitter: https://twitter.com/parischildress Podcast: https://podcasts.apple.com/bg/podcast/paris-talks-marketing/id1535338813
Chris Walker on LinkedIn: https://www.linkedin.com/in/chriswalker171 Refine Labs Website: https://www.refinelabs.com B2B Revenue Vitals (Podcast): https://www.refinelabs.com/podcast
Shoutouts:Ways to Tune In:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/EVlmCpzhaxk
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ -
Welcome our distinguished guest, an expert in the realm of industrial marketing, a beacon of marketing wisdom, a thought leader, and a creative innovator. Mary Keough, the brilliant Head of Marketing at Map My Customers and the charismatic Co-Host of The Purposeful Marketing Podcast. In an engaging dialogue with Casey, Mary explores the intricate tapestry of digital buyer behavior in our contemporary online universe, shedding light on its complexities and boundaries. Additionally, Mary challenges conventional knowledge, proposing that the imperative to track every digital interaction might not be as vital or feasible as once believed.
Connect with Mary:
LinkedIn: https://www.linkedin.com/in/mary-keough-437824a2 Website: https://mapmycustomers.me The Purposeful Marketing Podcast: https://podcasts.apple.com/us/podcast/the-purposeful-marketing-podcast/id1633312083
Chris Walker on LinkedIn: https://www.linkedin.com/in/chriswalker171 Refine Labs Website: https://www.refinelabs.com The B2B Revenue Vitals Podcast: https://podcasts.apple.com/us/podcast/b2b-revenue-vitals/id1511588213 Marketing Magic with Rand Fishkin - Hard Corps Marketing Show - Episode # 347: https://youtu.be/2kyxA3Xw1CM Anna Furmanov on LinkedIn: https://www.linkedin.com/in/annafurmanov Daniel Murray on LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing The Next CMO: A Guide to Operational Marketing Excellence (Amazon Book Link): https://a.co/d/cPh2P68
Shoutouts:Ways to Tune In:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/sg0KLT40Jew
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ -
Our guest today is an incredibly skilled strategist, investor, and consultant. He excels at building powerful brands and has authored books like "Balancing the Demand Equation" and the latest release, "The Chief Growth Officer's Handbook." His expertise lies in assisting companies in developing contemporary, buyer-focused demand generation initiatives. He specializes in transforming lead-to-revenue processes, driving profitable revenue growth, and establishing enduring brands. Introducing Adam B. Needle, The Chief Executive Officer and Principal at ANNUITAS.
Adam joins Casey today to challenge the misconception that a well-thought-out go-to-market strategy guarantees success. Furthermore, quality over quantity is crucial in lead generation. Rather than focusing on the volume of leads, it's essential to have meaningful insights about potential clients. Moreover, organizations don't need a CMO; they need integrated marketing functions. Demand elements, product marketing, and brand communications should align with relevant departments. In this episode, a plethora of myths are debunked, and harsh realities are confronted, making it a content-rich discussion.
Connect with Adam:
LinkedIn: https://www.linkedin.com/in/abneedles Website: https://www.annuitas.com Twitter: https://twitter.com/abneedles Balancing the Demand Equation - Book Link: https://a.co/d/12hGF4F The Chief Growth Officers Handbook - Book Link: https://www.annuitas.com/wp-content/uploads/2023/07/CGO-Handbook-2023_ANNUITAS.pdf
Matt Siegel - Matty In The Morning: https://www.instagram.com/MattyintheMorning
Shoutouts:Ways to Tune In:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/QmpI-rbDuy4Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
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Today’s guest is a seasoned marketing leader and thought leader. Introducing Avi Bhatnagar, Vice President of Growth Marketing at Commvault. Today, Avi and Casey are coming together to address and dispel five misconceptions about PLG (Product-Led Growth), how PLG isn't just for SMBs; larger enterprises can also benefit by involving cross-functional teams and promoting inclusivity within the buying committee. Furthermore, PLG's success depends on alignment across executive, sales, marketing, customer success, pricing, and operations teams—not just the product team.
Connect with Avi Bhatnagar:
LinkedIn: https://www.linkedin.com/in/avi-bhatnagar-b946642 Commvault: https://www.commvault.com Twitter: https://twitter.com/avibay Metallic.io: https://metallic.io
Openview Partners: https://openviewpartners.com/blog/category/product-led-growth Wes Bush on LinkedIn: https://www.linkedin.com/in/wesbush Hila Qu on LinkedIn: https://www.linkedin.com/in/hilaqu Sangram Vajre on LinkedIn: https://www.linkedin.com/in/sangramvajre
Shoutouts:Ways to Tune In:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/QTEHVoXNxBg
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ - もっと表示する
