エピソード
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Ever wondered why marketing experts teach opposite strategies, like organic marketing vs. paid ads? In this episode, I break down why both approaches can work, how to choose what’s right for you, and the critical role of strong foundations. Tune in for a clear, no-nonsense take on choosing the best path for your business growth!
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What if the key to unlocking your next level of success isn’t in doing more, but actually doing less? In today’s episode, I’ll show you exactly how to do that as I share insights from my recent mastermind retreat and the game-changing lessons that can elevate both your business and personal growth. From the importance of gaining fresh perspective to the power of simplicity, self-care, and aligned habits, these lessons have shaped some of my most successful clients. If you want to shift your mindset and create a more aligned, fulfilling business, this episode is for you.
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In today’s episode, I’m joined by my Head of Operations, Morgan Kirk, to pull back the curtain on what it’s really like to work alongside me. Together, we share some candid stories about our working relationship, including how we’ve learned to collaborate despite our differences, and how we push each other to grow. This episode is packed with insights into our dynamic, plus some funny and heartfelt moments about the real work that happens behind the scenes. Tune in now!
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In today’s episode, I discuss a key takeaway from the recent election that applies to all of us, regardless of political views: the growing demand for authenticity. I explore how people are increasingly drawn to real, unfiltered voices and how this shift impacts not only politics but also marketing. Drawing from examples like Joe Rogan, I discuss the power of bringing your unique voice and values into your content, standing out, and connecting in a more meaningful way with your audience. Let’s get into it!
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With the holiday season and year-end rush approaching, it's all about working smarter, not harder. In this episode, I'm sharing three simple shifts to help you boost sales without adding to your workload. From repurposing content to embracing repetition, I discuss how to reduce overwhelm and focus on what truly moves the needle. Tune in to learn how to refine what you're already doing and make your marketing work for you without the added stress.
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Many people think the end of the year is a time to slow down in business, but I'm here to challenge that mindset. In today’s episode, I’m sharing four powerful strategies to help you finish the year strong. Whether it’s a live launch, a flash sale, or a simple content series, there’s a ton you can do to wrap up the year on a high note. Let’s dive in!
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What if the marketing strategies that once brought you success are now holding you back? In this episode, I’m diving into the big shifts happening in digital marketing and why the "template" approach just doesn’t cut it anymore. I’ll share insights on how businesses that stay adaptable and open to change are thriving, while those that cling to outdated strategies risk falling behind. Join me in exploring fresh ideas and strategies to help you connect with your audience in meaningful ways!
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Are you ready to invest in yourself but unsure of where to start or who to trust? In today’s episode, I’m unpacking my journey of spending over $250,000 on mentorships and personal growth, sharing the do’s, the don’ts, and the lessons I’ve learned along the way. I’ll dive deep into how to find the right mentors, when to trust your intuition, and the surprising ways a good mentor can accelerate your business and personal growth. Join me as I pull back the curtain on what it really means to invest in yourself.
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Have you ever wondered if it's time to quit, pivot, or stick it out in your business? In today’s episode, I’m tackling this question head-on, because it’s something so many of us face as entrepreneurs. I’ll share how to evaluate whether you’re making decisions from fear or intuition and how to find clarity when you're feeling unsure. If you’ve been questioning your next move or battling shiny object syndrome, this episode is for you!
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Are you ready to step into the mindset of a 7-figure CEO? In this episode, I break down the key differences between running a 6-figure and a 7-figure business, and what it really takes to make that leap. I’ll also share insights about the different seasons of business, how each requires a unique approach, and why the hustle phase is not something to skip. Whether you're just starting out or looking to scale, this episode is packed with lessons on becoming the CEO you aspire to be. Tune in now!
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What’s the secret behind businesses that achieve massive success, like a $750,000 launch? In this episode, I dive into what truly sets them apart. From clear messaging and strong values to unwavering leadership and consistency, I’ll share the behind-the-scenes insights that make the difference. If you’ve been wondering how to stand out and scale your business, this episode will give you the strategies to amplify your brand and step into your role as a powerful CEO.
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In today’s episode, I share one of my core beliefs in business: “Marketing always works, it’s just a matter of when.” Using one of our VIP clients as an example, I explain how we transformed an underperforming campaign and doubled the results. From improving the messaging to tweaking the strategy, I walk you through the exact process that made all the difference. Tune in to learn how you can apply these principles to your own marketing for lasting success!
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What if the one thing holding you back from success is actually something incredibly simple? In today’s episode, I share the one simple strategy that can make the biggest difference in reaching your goals. Spoiler: it’s not about doing more, it’s about staying consistent. I dive into how committing to daily action—no matter how small—can lead to incredible results, and how breaking down your focus into six-week sprints can help drive faster, more intentional progress. Let’s get into it!
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Wondering how the upcoming election and holiday season will impact your marketing? In today’s episode, I tackle one of the most common questions I get asked this time of year: Should you slow down or stop running ads? Spoiler alert—my answer is almost always no. Instead of hitting pause, it's all about planning strategically. I'll walk you through my approach, how to stay connected with your audience, and why stopping everything until the new year is a missed opportunity.
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Are you ready to turn Black Friday into a major cash infusion for your business? Join me in today’s episode as I give you three essential strategies you can implement to create a sale that truly connects with your audience and sets you apart from the noise. If you’ve been wondering how to plan a successful Black Friday promotion, this episode is packed with actionable insights to help you do just that!
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Have you ever put all your effort into something, only to have it not go the way you expected? In today’s episode, I share a powerful story about a friend of mine who faced that exact challenge while trying to grow their business through in-person workshops. We’ll talk about what happens when you show up fully, even when the outcome isn’t what you imagined, and how trusting the bigger picture can lead to surprising, meaningful results. If you're looking to shift your mindset and find inspiration for your own path, this episode is for you!
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What if the key to simplifying your business and amplifying your success was something you already had but hadn’t defined yet? In this episode, I share a simple yet powerful concept I’ve been implementing with a client—a defined proprietary process. I’ll explain why having a clear roadmap that outlines the transformation you provide is essential for your marketing, messaging, and overall success. Tune in to discover how this can bring clarity and simplicity to your business too!
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What if you could simplify your business by focusing on just 3 strategies that consistently drive results? In today’s episode, I’ll discuss the top 3 strategies that can transform your marketing efforts and boost your business—without spreading yourself too thin. Let’s talk about how to create a clear offer, craft a cohesive marketing plan, and balance evergreen and live promotions for maximum impact!
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Let’s talk about live launches. Whether you’re new to live launches or looking to refine your process, this episode offers actionable tips to help you get the most out of your next launch. I'll walk you through six key strategies that are guaranteed to improve your results, from aligning your pre-launch efforts to nurturing leads and creating post-launch momentum. If you're ready to take your live launches to the next level with clear goals and effective nurturing, this episode is for you!
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Are you leaving money on the table in your business? Today, I’m sharing a real-life example of how we helped a client generate $18,000 with a simple strategy of targeted emails and retargeting ads, all built on the foundation of their existing marketing efforts. This episode is packed with actionable insights on leveraging your existing audience and planning easy, effective promotions to maximize your revenue. Let's make your marketing work smarter, not harder!
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