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Personal branding is more than just a logo or a set of colors—it’s about creating a lasting impression that reflects your true essence. Your brand is your story, your message, and the way you connect with others, both online and offline. In today’s world, building an authentic and memorable brand is essential for entrepreneurs, leaders, and anyone looking to increase their visibility.
In this episode, I sit down with Monique Bryan, a dynamic personal branding coach who specializes in helping individuals build their own “juicy” brands. From overcoming personal challenges to coaching clients on aligning their online presence with their authentic selves, Monique brings her signature energy and expertise to the conversation.
Listen in as Monique and I talk about:
The four must-have ingredients for creating a bold, buzzworthy personal brand
Why sharing your story (even the mundane parts!) can set your brand apart
How to ditch your fear of being seen and start showing up confidently online.
The secret to aligning your digital footprint with your professional goals
Monique’s tried-and-true formula for standing out in a crowded marketplace
The one thing your brand must have to grab attention and spark conversations
A free quiz to discover your branding level and next steps to level up!
Monique’s insights on personal branding remind us that the best brands are those that reflect our true selves. Whether you’re a speaker, author, entrepreneur, or simply looking to show up more confidently in your life, this episode offers the tools and inspiration to make your brand stand out. Take Monique’s free branding quiz and start your journey toward a more aligned and impactful brand today!
Ready to dive into this juicy conversation? Hit play now!
Interview links
Take Monique’s Branding quiz here https://www.juicybrandondemand.com/quiz
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Diversity and equality are not just buzzwords—they’re foundations for creating inclusive communities. Embracing diversity means honoring different backgrounds, perspectives, and lived experiences while fostering a culture of respect and equity. Beyond policies and training, real diversity work involves cultivating understanding and unity that strengthen teams, inspire innovation, and build trust. With the right approach, organizations and individuals can create environments where everyone feels valued and empowered to contribute.
In today’s episode, I sit down with Marlene Godsey, a DEI expert and alumna of the Lightbeamers’ Speak Easy program. She shares her transformative journey in diversity, equity, and inclusion work and reveals actionable steps for creating unity among diversity in our communities and workplaces.
This is such an important (and timely!) conversation, so I invite you to join me and Marlene as we talk about:
True inclusion starts here: Why diversity is more than just ticking boxes
From pain to purpose: How Marlene’s story fuels her DEI mission
Simple steps to real change: Practical ways to bridge cultural divides
Breaking down privilege: Embracing empathy to transform perspectives
Curiosity leads to connection: How asking questions can shift mindsets
Lead by serving: The powerful role of service in DEI work
Representation that matters: Marketing and hiring for the future’s diverse world
This episode is a must-listen for anyone looking to deepen their understanding of diversity, equity, and inclusion and make a meaningful impact in their community or workplace. Tune in to hear Marlene’s inspiring story and practical advice on creating unity among diversity.
Ready to make a change? Hit play now and learn how to take the first steps toward a more inclusive future!
Interview links
Check out Marlene’s work and sign up for her courses here https://www.marlenegodsey.com/
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"Don't be into trends. Don't make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live." —Gianni Versace
Fashion is more than just clothing—it’s a reflection of who we are and how we want to express ourselves to the world. But for many women, shopping and getting dressed can feel overwhelming or tied to outdated trends.
What if fashion could be a source of joy, confidence, and self-expression rather than stress? By changing our mindset and rethinking our relationship with our wardrobe, we can reconnect with our personal style in meaningful ways that feel authentic to us.
Today, I’m joined by fashion stylist and creator of the Wear Joy Project, Casey Lum. Together, we look into Casey’s philosophy of finding joy in fashion and how women can reframe their mindset to feel more empowered by their clothes.
Listen in on this eye-opening conversation as Casey and I talk about:
Fashion is storytelling: Your wardrobe is an extension of who you are and tells a story to the world
Casey’s TGIF Framework: Casey’s approach to fashion includes Thankfulness, Girl Gang (I love this concept!!), Inspiration, and Feeling Words
Shop your closet: The concept of having a "no-buy" year, and letting women rediscover and style what they already own
Changing our perspective from seeing fashion as something that makes us feel diminished to being a tool that makes us empowered
Practice makes progress: Building a wardrobe that works for you takes practice, but it can be fun!!
Sustainability and joy can coexist: You can still be fashionable and stylish while embracing sustainable shopping habits
Confidence is what matters most
This episode will inspire you to rethink your relationship with fashion and view your wardrobe through a new lens of joy, creativity, and self-expression. Start your own journey of wearing joy today!
Interview links
Website: wearjoyproject.com
YouTube: https://www.youtube.com/@wearjoyproject
Instagram: @wearjoyproject
Tiktok: @wearjoyproject
Freebie: How to Build Your Inspirational Style Guide
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Trauma and healing are powerful forces that shape our lives in ways we may not fully realize. While trauma can leave deep scars, it also offers an opportunity for growth and transformation. And then healing is the journey through which we reclaim our stories and use them as tools for empowerment. This journey not only impacts personal well-being but also has the potential to create positive change in relationships and professional environments.
In this episode of The Inside Story Podcast, I sit down with Beth Jones, a long-time friend, Lightbeamers client, and author of the upcoming book Becoming an Empowered Survivor. Beth shares her powerful journey of healing from trauma and abuse, offering insights into how storytelling has been a transformative tool in her life.
Beth is such an inspiration, and I invite you to listen in as we talk about:
Turning trauma into a source of strength and empowerment after going through healing
How storytelling played a vital role in Beth’s healing, and how she’s now helping others do the same
Writing about trauma from a place of healing and focusing on empowerment, not blame
Understanding that everyone’s story and experience of trauma is unique, and it’s important to focus on your own story
The meaning of Beth's book cover that features a bright yellow design and dragonfly imagery and what they symbolize
Confronting and processing trauma and breaking free from old patterns and masks
How the end of the healing journey is freedom, joy, and love—a happier story ending for those willing to step into their brave
Beth’s story is an inspiring reminder that no matter how deep the wounds of trauma, healing and empowerment are possible. Grab a copy of her book Becoming an Empowered Survivor and explore the transformative power of storytelling in your own life. Share your story—not only to heal yourself but also to shine a light for others on their path to healing.
Interview links
Connect with Beth through her website
Grab a copy of her book, Becoming an Empowered Survivor
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How do you get to seven figures in your business?
It isn’t just about putting in the hours; it’s also about adopting a new mindset. It’s about recognizing that there’s enough abundance for everyone, including YOU. Believe in your worth, and you’ll unlock the potential to create a life where you have the freedom to pursue your passions.
In today’s episode of the Inside Story Podcast, I have with me Holly Hillyer, founder of SevenStrongCo, who focuses on helping women grow seven-figure businesses. Holly shares her own entrepreneurial journey, starting from a corporate engineering job to becoming a successful business mentor.
My conversation with Holly is filled with valuable insights as well as practical tips for growing a business, so I invite you to listen in as we talk about:
How the abundance mindset started early in Holly, and how this shaped her approach to success and financial independence
Mindset shifts being essential for growth, just like how Holly shifted her beliefs around hard work, success, and balance
Storytelling being the key to connection and why building a seven-figure business isn’t all about selling
Having a strategic system that can lead to ease and allows for balance and growth—without the burnout!
The belief that income reflects impact and why women should embrace this power
Using social media as a (free!!) tool for success including building a community, attracting ideal clients, and scaling a business—even without paid ads
Detach yourself from outcomes and focusing on consistent actions and providing value
Holly’s journey and insights offer a roadmap for women entrepreneurs who are ready to embrace wealth, make an impact, and achieve financial success. Two things to remember when growing a business: having an abundance mindset is key, and so is sharing your story. So go out there, take that next step toward your success—I’m here for it!
Interview links
Download Holly’s lead magnet template
SevenStrongCo on Instagram
Holly on Instagram
Grab a copy of The Story Formula >> here <<
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Astrology has been around for centuries, giving us a look into personality, behavior, and the cosmic energies that shape our lives. While many people turn to astrology for personal guidance, there’s growing interest in how it can be used in improving the workplace environment. By understanding the traits and tendencies of individuals, astrology has the potential to enhance team dynamics, strengthen leadership, and foster better communication at work.
In this episode of The Inside Story Podcast, I sit down with Kelly Irene, a human resource professional and speaker who has integrated astrology into her life and career. Kelly shares her unique journey and how astrology became a powerful tool for both personal growth and professional development.
Listen in as Kelly and I discuss:
The way astrology can provide valuable insights into how individuals operate, making it a useful tool for improving workplace dynamics
How understanding her moon and sun signs helped her rebuild her life after a major personal transformation
Using astrology in the workplace, which can lead to better team relationships based on an understanding of each team member's strengths, needs, and ways of processing information
How Kelly applies astrology in leadership and career coaching to help people identify the right environments and roles for their personal growth and success
Bringing astrology into her own team and creating a culture of deeper understanding and empathy, allowing the team to work more harmoniously
My own journey and how astrology resonates with my role as a storyteller
If you're curious about how astrology could impact your life and workplace, Kelly Irene offers an inspiring look at its practical applications. Listen in to explore how you can use these insights to align your personal and professional paths. Be sure to visit Kelly's website to learn more and grab her free "Cosmic Confidence" guide. And as always, stay tuned for more inspiring stories on the Inside Story Podcast!
Interview links
Connect with Kelly Irene https://mosttrueyou.com/
Instagram https://www.instagram.com/mosttrueyou/
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Selling can be tough for a lot of people, especially if it doesn’t come naturally. Whether it’s the fear of being rejected, feeling awkward about promoting yourself, or worrying about coming off as too "salesy," it’s easy to see why so many struggle with it. But the truth is, selling doesn’t have to feel uncomfortable. When you approach it with confidence and authenticity, it can actually be a natural extension of the work you love to do.
In this episode, I’m excited to sit down with Sara Torpey, a former educator turned business coach who’s helping people rethink how they approach sales. Through her program Selling for Weirdos, she helps service-oriented entrepreneurs embrace their unique approach to sales without feeling pushy or fake. If selling has ever felt awkward or overwhelming for you, this conversation is a must-listen!
Join me and Sara as we talk about:
The challenges in selling, especially for service-based entrepreneurss
How Sara shifted careers from teaching to sales, to eventually launching her coaching business
Her sales philosophy, ABG or Always Be Giving (I love this acronym!!), and how to lead with service and generosity
A mindset shift around instances when people say “no” – and this is a good one!
Being confident in your offer and your expertise
I hope this conversation with Sara has inspired you to rethink how you approach selling and feel more confident about sharing what you offer with the world. Remember, selling doesn’t have to feel forced or uncomfortable when you lead with service and authenticity.
Interview links
Check out Sara’s programs and offers here
Connect with her on LinkedIn
Join her Facebook group, Uncomplicating Business for Teachers, Helpers, and Givers
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Speaking is a powerful tool for sharing your message and establishing authority in your field. It doesn’t matter what industry you’re in; being a speaker opens doors to opportunities that can really increase your visibility and make a positive impact on your business. Yet so many men and women think speaking is not for them and don’t realize there’s a speaker in them waiting to be heard. In this episode, I dive into how my own speaking journey began and the challenges that came with getting to where I am today. Plus, I give you a quick look at the different types of speakers and their strengths, and help you identify the kind of speaker that you are. So join me today as I get into: The power of vulnerability in speakingOvercoming the fear of speaking and how this can lead to unexpected professional and personal growthThe importance of consistency in sharing your storyHow storytelling isn't just personal; it can also be a powerful tool for building your brand or businessThe four speaker types and how you can find out which type you areFinding your voice and honing your unique message to stand out and make a lasting impact Whether you're just starting or have been speaking for years, understanding your unique speaker style can help you unlock new opportunities and build deeper connections. Remember, every great speaker began with a single story and a willingness to be vulnerable. So, if you've been holding back, now is the time to step up, embrace your voice, and let your message shine. The world is waiting to hear your story—go out and start speaking! ResourcesFind out your Speaker Superpower Style by taking our quiz >> here > here
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Life's challenges can serve as invaluable lessons. By looking at obstacles as opportunities for growth, we unlock the potential for personal transformation and resilience. And when we share our stories of struggle and triumph, not only do we shine a light for others, we also find clarity and freedom even in the most difficult circumstances.
In this episode, I’m joined by Annie Fonte, a dynamic entrepreneur, author, and facilitator who has turned life’s adversities into powerful lessons. As the author of Keep Your Ass in the Saddle, she shares her journey of turning trials into triumph.
I invite you to join me and Annie as we talk about:
How Annie turned a struggling physical therapy business into a thriving enterprise by stepping into a leadership role
The life-changing impact of losing her home in a California wildfire and how it led to a deep personal transformation
Annie’s creation of her “10 lines in the sand” — principles for living with intention and clarity
The unexpected start of Annie’s coaching and facilitating career and how she helps women find their inner guidance
The power of looking at life’s challenges as gifts and using them as catalysts for personal growth
The healing and freedom that come from sharing your story authentically, even when it’s uncomfortable
The connection between living simply, being present, and finding joy in everyday moments as part of Annie’s current focus
The inspiration behind Annie’s book Keep Your Ass in the Saddle and how her life experiences shaped the stories and lessons within
Annie’s upcoming release of a companion workbook to her book, focused on helping people live and lead with intention
Annie’s story is a powerful reminder that life’s toughest moments can lead to our greatest transformations. By embracing challenges and using storytelling as a vehicle for healing, she has carved a path of purpose, resilience, and clarity. As you reflect on the nuggets of wisdom shared in this episode, consider how you can turn your own adversities into opportunities for growth and how sharing your story might inspire others. Remember, as Annie says, the key to freedom is often in our own hands—we just have to unlock it.
Interview links
Grab a copy of Annie’s book, Keep Your Ass in the Saddle https://www.amazon.com/Keep-Your-Ass-Saddle-Failure/dp/1977215246
Connect with Annie https://anniemfonte.com/
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Becoming a first-time author is a journey filled with excitement, self-discovery, and unexpected challenges. The process of turning personal stories and life lessons into a published book often brings up feelings of overwhelm and self-doubt, as well as the pressure to let go of perfectionism. Yet, it is also a deeply rewarding experience, allowing authors to leave a lasting legacy, connect with others on a deeper level, and see their hard work materialize into a tangible, impactful work.
In this episode, we welcome David Watson, a repeat guest who has recently embarked on the journey of becoming a first-time author. David shares the inspiring story behind his book Lessons Learned for My Sons, a meaningful project intended for both his sons and a wider audience.
Listen in as David and I talk about:
Overcoming the fear of perfection: Learn how David Watson navigated the challenges of letting go of perfectionism while writing his first book.
The power of storytelling: Discover how David transformed personal experiences into impactful lessons that resonate with a wide audience.
Using a book as a relationship-building tool: Explore David's unconventional approach to using his book to foster connections rather than focusing on sales.
Balancing a full-time career with authorship: Gain insights into how David managed to write and publish a book while maintaining his professional responsibilities.
Embracing creative growth: Hear about the unexpected creative muscles David developed throughout his writing journey.
Navigating the emotional rollercoaster of publishing: Understand the emotional highs and lows David experienced as he approached the release of his book.
Legacy building through writing: Find out how David views his book as a lasting legacy for his family and a tool for inspiring others.
Storytelling is a powerful tool for connection, growth, and legacy-building. David’s journey to becoming an author shows that while the path may be challenging, the rewards are immeasurable. Whether you’re considering writing a book, sharing your experiences online, or simply reflecting on your own life lessons, now is the perfect time to start your storytelling journey. Your story has the potential to inspire, uplift, and make a lasting impact—so don’t hesitate to share it with the world.
Interview links
Grab a copy of David’s book, Lessons Learned for my Sons: Wisdom for Everyday Living and Inspiring Others
Listen to David’s first episode on The Inside Story Podcast, Activating Relationships with David Watson
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Storytelling is a powerful tool that can be used to connect with others, share experiences, and inspire action. Whether you're a business owner, a marketer, or simply someone looking to improve your communication skills, learning the art of storytelling can have a profound impact on your life.
In today’s episode of the Inside Story Podcast, we explore how story prompts can be used as a spark for sharing your stories. By using simple questions and cues, story prompts can help you uncover and articulate your unique experiences, insights, and perspectives.
Join me today as I share with you:
How story prompts help individuals find relevant stories, connect with their audience, and showcase their personality and message
A story prompt shared inside the Lightbeamers Community on Facebook, and the story that came up for me when I thought about the question
How you can use and repurpose your stories on different platforms to reach more people, share your insights, and make an impact
Storytelling is a powerful tool that can help you connect with others, share your experiences, and inspire action. By using story prompts into your storytelling process, you can unlock new perspectives, uncover stories, and create content that resonates with your audience.
Remember, the most effective stories are often the most personal. So don't be afraid to share your unique experiences and let your voice shine through.
Join the LIGHTbeamers Community on Facebook and check out the story prompts we share every week!
Grab my 365 Days of Story Prompts and never run out of storytelling inspiration!
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Saying yes to opportunities, even when they feel big and scary, is a powerful way to invite growth and transformation into your life. Each yes opens a door to new experiences, connections, and possibilities that you might not have encountered otherwise. By being open and willing to embrace these chances, you allow yourself to evolve, learn, and move closer to the life you’re meant to live.
Kacie is a travel content creator and author living in Florence, Italy. After a life-changing solo trip and her own little ‘Under the Tuscan Sun’ moment, she made the official move to Italy in January 2021. Since then, she has written a book sharing stories of her adventures and lessons she’s learned on her journey.
Listen in as I Kacie and I talk about:
Believing in the saying, “If you don’t ask, it’s always a no” – and how that got her on the Kelly Clarkson show
Grabbing the opportunities that come your way – even those that seem scary and daunting – and realizing how the journey is just as important as the destination
Booking a planet ticket to Italy and travelling alone, and getting out of the mindset that you can’t do something just because you’re female
Her funny – and totally relatable experiences !! – of being an American in a foreign country, and finding the love of her life
Taking the time to write her book, You Deserve Good Gelato, and saying “yes” to the things that bring life to your soul
Stepping into what scares you is often the key to unlocking your true potential. It's in those moments of discomfort that you discover your deepest passions and purpose. By embracing the fear, you open yourself up to experiences that align with what you truly love, guiding you toward a life that is both fulfilling and meaningful.
Interview links:
Grab Kacie’s book, You Deserve Good Gelato https://www.amazon.com/Deserve-Good-Gelato-Kacie-Rose/dp/0593840437
Connect with Kacie on Instagram https://www.instagram.com/kacierose_/
Subscribe to my podcast — “The Inside Story Podcast with April Adams Pertuis” — and be inspired by the stories we bring to you every week. Text the words INSIDE STORY to 833-228-9446 to get notified every time a new episode drops.
If you haven't already, please don't forget to leave us a review … I’d love to hear from you! >> Rate The Inside Story Podcast <<
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The power of storytelling is in its ability to turn pain into purpose, especially when faced with tragedy. By sharing our stories, we not only process our own emotions but also create a space for others to find connection, guidance, and peace. It is through this exchange of experiences that we find strength, resilience, and the ability to uplift one another.
Alexa Bigwarfe is a remarkable author, publisher, and advocate for women in the publishing industry. As the founder of the Women in Publishing Summit, Alexa has dedicated her career to empowering others to share their stories and navigate the world of publishing with confidence and support, and her journey is one of resilience and transformation.
Listen in today as Alexa and I talk about:
The incredible strength and resilience that can emerge from personal tragedy
How writing and storytelling can be powerful tools for processing grief and healing
The importance of finding and connecting with a supportive community during difficult times
The journey from personal loss to finding purpose and building a mission-driven career
The value of helping others share their stories as a way to uplift and empower them.
The impact of the Women in Publishing Summit in providing resources and support for aspiring authors
Alexa’s dedication to guiding women through the process of publishing their work
In this inspiring episode, Alexa Bigwarfe shares her incredible journey of turning grief into a thriving publishing empire, demonstrating the profound impact of storytelling on both personal healing and empowering others. Her story reminds us of the strength that can be found in our darkest moments and the importance of using our voices to uplift and connect with those around us. Whether you're an aspiring author or someone seeking inspiration, this conversation offers valuable insights into the power of resilience, community, and the transformative nature of sharing our stories.
Interview links:
Grab a copy of Alexa’s book Sunshine After the Storm: A Survival Guide for the Grieving Mother https://www.amazon.com/Sunshine-After-Storm-Survival-Grieving/dp/0989934713
Check out Write, Publish, Sell https://writepublishsell.com/
Connect with Alexa on Instagram https://www.instagram.com/WritePublishSell/
Join the Book Marketing Event hosted by Alexa this coming October 4-6 https://womeninpublishingsummit.com/charlotte/
Check out Alexa’s virtual conference happening in 2025 https://womeninpublishingsummit.com/call-for-speakers-2/
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In a world where we often find ourselves stuck in the cycle of overplanning and worrying about outcomes, embracing curiosity can lead to unexpected joys and opportunities. In this week's episode of The Inside Story Podcast, I dive into a powerful mindset shift that has transformed my personal and professional life: asking the simple yet profound question, "What might happen if?"
Join me as I explore how this approach has allowed me to break free from the need for control, discover new passions like Pilates, and connect more authentically with my clients. Whether you're looking to spark creativity, reduce anxiety, or simply add a little more spontaneity to your daily routine, this one’s for you!
In this episode, I talk about:
Embracing curiosity and a mindset of curiosity and openness to possibilities, focusing on positive outcomes without attachment to specific results
My newfound love for Pilates and how I applied the mindset of “what might happen if” to becoming more consistent
How I shifted my business focus from specific goals (like filling cohorts with a certain number) to engaging in genuine conversations with potential clients, leading to unexpected opportunities
Reducing my anxiety, allowing for more creativity and enjoyment in both my personal and professional pursuits
As we wrap up this exploration into the transformative power of asking "What might happen if," I encourage you to take this mindset into your own life. Whether it's trying a new hobby, changing up your daily routine, or taking a bold step in your career, let curiosity lead the way. Release the pressure of knowing the exact outcome and embrace the journey of discovery. Remember, the magic often lies in the unknown, and your next adventure could start with a single question.
Subscribe to my podcast — “The Inside Story Podcast with April Adams Pertuis” — and be inspired by the stories we bring to you every week. Text the words INSIDE STORY to 833-228-9446 to get notified every time a new episode drops.
If you haven't already, please don't forget to leave us a review … I’d love to hear from you! >> Rate The Inside Story Podcast <<
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Collaboration is a powerful tool, and it can supercharge your business. By teaming up with like-minded companies, you can expand your reach, strengthen your brand, and achieve more together. Successful partnerships are built on trust and shared goals, leading to long-term growth and success.
In this episode, we are joined by Linda Sidhu, a passionate advocate for entrepreneurs. She helps business owners connect deeply with their audience and build strong relationships by focusing on their strengths. Linda's expertise empowers entrepreneurs to create meaningful partnerships that drive business growth.
Get all the links and resources at www.lightbeamers.com/podcast
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Welcome to the third installment of our Podcast Summer Swap series!! Today, I’m bringing you my episode on Tamara Wamsley’s show, The Ambitious Chick Podcast.
In this episode, I discuss my journey from being a journalist to a storytelling coach, and share the transformative power of storytelling for women. I also share my initial struggles with clarity and the growth of my business, highlighting the importance of taking imperfect action and understanding one’s audience to effectively communicate and inspire others.
Get all the links and resources at www.lightbeamers.com/podcast
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Join us for a special celebration as we mark the 200th episode of The Inside Story Podcast!
Reflecting on three and a half years of weekly episodes, I share the power of storytelling and the importance of community.
And today, several members of the Lightbeamers community join me to share their transformative journeys through storytelling. These guests highlight how the podcast and community support have boosted their confidence and ability to share their stories. Their heartfelt testimonies underscore the profound impact of storytelling on personal and professional growth.
Get all the links and resources at www.lightbeamers.com/podcast
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It’s the second episode in our Podcast Summer Swap series!! And today, I’m featuring my episode on Angie Colee’s podcast, Permission to Kick Ass.
On Angie’s show, I shared my journey and passion for storytelling, highlighting its transformative power in both our personal and professional lives. We talked about how I shifted from my career in journalism to founding LIGHTbeamers, and how my faith has been a significant influence in my mission to shine a positive light through storytelling.
Get all the links and resources at www.lightbeamers.com/podcast
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I'm so excited to kick off a new series here on The Inside Story Podcast – the Podcast Summer Swaps!
In this series, I’ll be featuring podcasts of LIGHTbeamers I’ve guested on, and today, I’m sharing with you my episode on the Pleasure & Profits Podcast hosted by my good friend, Rachel Anzalone.
On Rachel's show, we talked about the things that often hold women back from stepping into the spotlight, and the magic that happens when you combine storytelling with building a strong community. We also explored how to grow your business in a way that feels authentically aligned with you, and how to identify that "one thing" that can truly propel you forward.
Get all the links and resources at https://www.lightbeamers.com/podcast
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