エピソード
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Thanks to our sponsor Promotive! Find your dream job today: gopromotive.com/jeff
In this episode, Jeff Compton is joined by Andrew Gonyou to talk about the significance of collaboration over competition within the auto repair industry. Jeff reflects on the challenges and rewards of fostering a culture of continuous learning and critical thinking, emphasizing the importance of leaving a meaningful legacy. Both Jeff and Andrew share personal anecdotes highlighting the necessity of finding a supportive work environment and the impact of embracing advanced technology.
00:00 Finally, recording with Andrew Gonyou at AST 2024.
08:44 Danny introduced me to automotive diagnostics techniques.
13:37 Lack of proper equipment complicates vehicle repairs.
17:52 Fixed issues unnoticed; pressured for time. Dilemma persists.
25:17 Left job, started at nearby diesel shop.
28:48 Choosing a partner affects your success trajectory.
33:49 Initially hesitant, eventually wanted the job.
38:18 Fired due to attitude and inadequate pay.
44:40 It's never too late to start pursuing dreams.
48:33 Humbled by resonating impact with shop owners.
53:31 Scaling knowledge is challenging but essential.
01:03:04 Please comment, share, and download the podcast.
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Thanks to our sponsor Promotive! Find your dream job today: gopromotive.com/jeff
In today's BOBUS episode, Jeff flies solo to talk about the frustrations and challenges professional mechanics encounter when dealing with DIY enthusiasts. After recording with Mr. Subaru, Brandon Sloan, and Check Engine Chuck, has Jeff's opinion changed on DIYers?
00:00 Helpful community for DIY auto troubleshooting advice.
06:03 Proper process helps more than quick fixes.
07:15 DIYers seek answers, not processes; affects service business.
11:31 The Car is still unfixed after unnecessary repairs were requested.
14:57 DIY research undervalues professional labor costs.
18:20 Miscommunication about complex customer automotive issues.
22:13 Charge flat rate; ensure technician gets paid.
24:42 Customer dissatisfaction from misdiagnosed car issues.
29:52 Defensive stance towards critics of industry practices.
30:48 Unqualified DIY repairs are often unsafe.
35:53 Committed to defending DIY technicians' interests.
37:47 Understanding, not dividing, despite potential disagreements.
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エピソードを見逃しましたか？
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Thanks to our sponsor Promotive! Find your dream job today: gopromotive.com/jeff
Jeff Compton, George Wilkins, and Lucas Underwood discuss the importance of addressing negative behaviors early to prevent severe consequences in adulthood. Jeff vocally champions maintaining supportive relationships among colleagues and friends, emphasizing how they help overcome personal and professional challenges. Lucas elaborates on the necessity of process development and impact assessment when vetting new ideas before implementation.
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Thanks to our sponsor Promotive! Find your dream job today: gopromotive.com/jeff
Cecil Bullard is the Founder and CEO of The Institute For Automotive Business Excellence. Cecil discusses the financial challenges repair shops face, particularly customer resistance to pay for necessary repairs. He emphasizes maintaining integrity and communication when presenting repair value to customers. Cecil also highlights the internal issues within shops, such as poor dispatch processes and the need for better technician productivity.
00:00 Building value to preempt customer questions efficiently.
10:11 Prefer familiar car history over uncertain POS.
14:11 Customer decides; techs estimate repairs without bias.
16:47 Trust and culture are crucial for business success.
25:02 Mindset shapes business practices and customer perception.
28:37 Don't discount tickets; keep value tangible.
33:46 Cut pay; don't expect productivity improvement.
37:17 Streamline processes, improve efficiency, and ensure timely resources.
44:22 Scared customers might reject recommended car repairs.
49:31 Customer insists on fixing a beloved car.
58:06 Transition involves losing customers and attracting new clientele.
58:48 Fish where salmon are, use appropriate bait.
01:08:11 Avoid "no" to win sales conversations.
01:10:30 Prioritize fair treatment to retain skilled techs.
01:14:49 Please provide the text that needs summarizing.
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Find our guests online!
Mr. Subaru | YouTube | TikTok
Check Engine Chuck | YouTube | TikTokBrandon Sloan/Performance Transmissions LLC | YouTube | TikTok
Mr. Subaru, Check Engine Chuck, and Brandon Sloan join Jeff again this week. Mr. Subaru highlights the complexities of assisting DIYers, emphasizing the limitations of remote diagnostics. Brandon Sloan discusses the ongoing challenges of mentorship and apprenticeship, sharing personal experiences with both successful and problematic trainees. Check Engine Chuck addresses the need for higher labor rates to attract and retain skilled technicians, stressing the importance of transparent communication with consumers.
00:00 Check manuals and data first for troubleshooting.
05:46 Used to have patience for teaching comments.
09:21 Discussed GM vehicle basics; lacked foundational knowledge.
10:14 Update the PCV valve and software to fix the issue.
14:22 Frustration with customer's dismissive attitude towards repairs.
18:57 Understanding repair costs through detailed explanations.
22:05 Answered $5 TikTok follower's Camaro question.
25:24 Knowledge empowers consumers and enhances understanding and trust.
27:20 Amateur guesses are ineffective; scan codes for diagnosis.
31:53 Employee left due to denied raise request.
33:48 A tech claims don't match actual skills.
37:21 Industry struggles to nurture next-generation technicians.
41:39 The industry indirectly caused my father's death.
45:30 Mentorship ensures continuity and respect for emerging generations.
48:30 Industry must change to effectively retain youth.
51:17 Excited about meaningful conversation and potential influence.
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Thanks to our sponsor Promotive! Find your dream job today: gopromotive.com/jeff
Find our guests online!
Mr. Subaru | YouTube | TikTok
Check Engine Chuck | YouTube | TikTokBrandon Sloan/Performance Transmissions LLC | YouTube | TikTok
Mr. Subaru, Check Engine Chuck, and Brandon Sloan join Jeff Compton to discuss key issues in the automotive industry. Mr. Subaru emphasizes the importance of professionalism in repairs, highlighting dangerous practices with power steering components in a Subaru. Jeff criticizes the spread of misinformation by automotive influencers, stressing the need for mechanics to correct false content. Brandon underscores the necessity of diagnosing the root causes of transmission failures instead of simply replacing parts.00:00 Discussing personal experiences in the diagnostic programming industry.
05:08 TikTok's significant growth requires gradual commitment.
09:46 Blocking negativity to focus on moving forward.
12:35 Dislike for term "stealership" and DIY segment.
13:50 Observing comment dynamics and algorithm tactics change.
19:33 Accountability is important; don't cut corners in work.
20:29 Act professionally to change negative perceptions.
25:06 Discussing crankshaft issues in deuce trucks.
28:13 The Girlfriend's dad worried about the discontinued truck.
32:15 Nissan seal is available; it is a limited, military-use engine.
34:18 Different transmission hardware; lip seal frustrates.
38:38 Trying to help but receiving criticism instead.
42:25 Helping DIYers; appreciating, and supporting consumers, and technicians.
43:15 Impressive, detailed content on automatic transmissions.
47:39 You impress mechanics; underestimated expertise is crucial.
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Find The Institute for Automotive Business Excellence
Jimmy Lea and Mark Sewell are from the Institute for Automotive Business Excellence. Mark emphasizes the importance of setting clear expectations with customers to prevent dissatisfaction and reduce advisors' stress. The discussion further highlights the significance of maintaining personal relationships in customer service rather than relying solely on technology.00:00 Career journey from demos to coaching and training.
06:34 Successful salesman became corporate trainer, teaching fundamentals.
13:46 Trying to reduce costs, can't understand why.
17:26 Technical team ensures tire specifications aren't modified.
24:30 Technician advocates for durable, cost-effective car repairs.
28:25 People enjoy activities without understanding mechanics.
35:19 Production incentives fail due to inadequate solutions.
41:25 Decide between fixing the car long-term or short-term.
43:32 Lack of empathy due to no prior consultation.
48:41 Industry grind deters shop owners' children's involvement.
52:12 Set code allows advisors and technicians autonomy.
01:02:11 Ensure everyone is clear about the next steps.
01:02:42 Avoid waiting; review and confirm process details.
01:08:32 Engagement requires active communication, not passive waiting.
01:15:14 Jimmy helps with objection-handling techniques.
01:19:07 Comment, share, and download podcast weekly, thanks.
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Thanks to our sponsor Promotive! Find your dream job today: gopromotive.com/jeff
Hear more from Michael Doherty by listening to AutoFix AdvisorCast here!
Jeff Compton is joined by Michael Doherty, a seasoned service advisor eager to share his experiences through his new podcast AutoFix AdvisorCast. Michael details his journey in the industry, highlighting the indispensable role of mentorship in shaping his career. The discussion underscores the importance of efficient communication between service advisors and technicians to ensure smooth workflow and high job satisfaction. Michael also emphasizes the value of creating a welcoming atmosphere for clients, which fosters trust and enhances customer relationships.
00:00 Lack of self-confidence from poor shop treatment.
07:22 Ensure key players are prioritized to retain talent.
11:04 Building shop culture and communication; no discounts.
20:38 Technicians prefer stable pay over uncertain bonuses.
24:27 Service manager asked; took role; received mentorship.
28:23 Technicians choose roles; advisors influence their choices.
36:23 Techs need better support to meet expectations.
38:19 Identify marketing sources, then address past bad experiences.
47:59 Qualify clients to streamline vehicle diagnostics efficiently.
53:35 Ask questions to determine the cause of car issues.
56:20 Clear for state inspection; transparency, and time management critical.
01:02:40 Revitalizing industry, helping service advisors find connections.
01:06:59 Learning to transition, value, and sell oneself.
01:10:11 Learn from mistakes; suggest improvements confidently to management.Follow/Subscribe to the show on social media!
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Thanks to our sponsor Promotive! Find your dream job today: gopromotive.com/jeff
In this episode, Jeff Compton is joined by Jimmy Purdy to dive into the world of toolbox efficiency and innovation. Jimmy shares his philosophy on using a compact toolbox from Harbor Freight to accomplish major projects like building a '68 C10, proving that minimal tools can yield maximum results with the right ingenuity. The duo also discusses the excitement and challenges of attending industry events like SEMA and AAPEX, offering helpful tips for making the most of these experiences.
Listen to more of Jimmy Purdy on the Gearbox Podcast here
00:00 Pulling over to confront doesn't end well.
07:00 Stressed but enjoyed SEMA swag and experiences.
10:48 Relatable show with an intriguing backstory intrigues.
19:14 Meeting product creators at SEMA feels starstruck.
21:30 Can't make everyone happy; business replication challenges.
30:32 Programmers innovate by overcoming part shortages creatively.
31:30 Understand the process; don't just seek solutions.
39:58 Discussing redneck style, In-N-Out, Chick-fil-A.
46:22 SEMA Fest: Exciting event but personally exhausting.
47:33 Unexpected discoveries happen when you engage deeper.
56:37 He's successfully monetizing his 3D printing hobby.
58:14 SEMA showcase displays newly developed tools.
01:03:41 Podcasts and events maintain passion and motivation.
01:12:05 Importance of face-to-face interactions despite frustrations.
01:15:37 Networking creates lasting connections through personal interactions.
01:23:38 Group message critical for organizing and meeting.
01:25:58 I watched the event, avoided whiskey, and was exhausted from travel.
01:31:12 Share, subscribe and join again next week.
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Thanks to our sponsor Promotive! Find your dream job today: gopromotive.com/jeff
Jeff Compton and Cody continue their discussion on the challenges Cody is facing, including managing the increasing demands of his business and the learning curve of working solo. Jeff shares insights from his experience about striking the right balance between pricing and delivering value, emphasizing the importance of effective customer communication
00:00 Provide for family, community, and customers.
07:19 Called to improve automotive service communication quality.
11:26 Old belt causes AC issues; needs tensioner change.
19:23 Shops should charge and inform about inspections.
25:28 Optimize efficiency to improve service and profits.
28:28 Customers advised against unnecessary early maintenance services.
36:20 Success isn't material, it's about helping others.
38:37 Fearless shop owner, self-belief, legacy, success.
45:02 Struggling to separate work from personal life.
50:44 It's okay to say no sometimes.
57:50 Initial business goals were impractical and unrealistic.
01:01:09 Avoid trades; industry perspectives change frequently.
01:05:36 Please share and auto-download the podcast weekly.
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Thanks to our sponsor Promotive! Find your dream job today: gopromotive.com/jeff
In this episode, Jeff Compton is joined by Cody Fallon, owner of a one-and-a-half bay mechanic shop in Newark, Ohio. Cody reflects on his journey from working at major companies to running his own business, sharing insights on the importance of organization and preventative maintenance. Jeff emphasizes the significance of continuous professional development and hands-on training, highlighting how these elements are crucial for success in the automotive repair industry.
00:00 Left for heavy equipment opportunity at another company.
05:16 Constant issues, limited support, and suggestions are often ignored.
08:47 Flexible work schedule; task-dependent start and end.
10:35 Good money, freedom nice, but not returning.
17:09 Preventative maintenance neglect leads to costly fixes.
19:05 Didn't get along with Kokosing's fleet manager.
24:08 Service information is essential for practical training success.
25:10 Hands-on learners prefer practical demonstrations over reading.
30:13 I accidentally discovered the podcast ASOG group on Facebook.
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Thanks to our sponsor Promotive! Find your dream job today: gopromotive.com/jeff
Angry Bob from TikTok joins Jeff Compton for part two of their discussion. Jeff emphasizes the challenges young workers face in the auto industry, highlighting the importance of proper supervision and training. Angry Bob delves into the issues surrounding customer expectations and the often undervalued services provided by mechanics. They also explore the financial and emotional struggles of transitioning from a shop to mobile work, offering valuable insights for those considering a new path in their auto repair careers.
00:00 TikTok enables faster interactions compared to Facebook.
06:14 Abused "customer is always right" policy.
08:22 It's about the customer's experience and transparency.
12:00 Fixing issues requires thorough checks and retainer.
14:35 Struggles to find a suitable shop location.
16:53 You can succeed with hustle and skill.
19:50 Struggling financially but optimistic about new opportunities.
24:55 Blueprints aren't perfectly followed; adjustments cause variability.
27:41 Understanding individual differences to avoid conflict.
31:13 Young people overloaded; oil change time misjudged.
33:31 Fix the broken business model and charge appropriately.
36:32 High school often wastes time; and lacks financial education.
42:36 No regret: different circumstances, lacked guidance, loved Lincoln Tech.
43:12 Stayed committed, valuable experience; still connected today.
48:25 Customer sees employee upset; bad experience results.
50:14 Reluctant to help prioritize personal gain first.
52:42 Leave unhappy jobs; don't return to the past.
56:06 Please share, comment, and auto-download podcast.Follow/Subscribe to the show on social media!
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Thanks to our sponsor Promotive! Find your dream job today: gopromotive.com/jeff
Angry Bob from TikTok joins Jeff Compton to dive into the intricacies of modern automotive diagnostics. Jeff and Bob emphasize the importance of understanding basic electrical theory, sharing their experiences with hands-on testing methods that trump classroom instruction. Bob highlights the critical role of practical tools and knowledge, offering insight into how hands-on experience with functional cars can be more beneficial than traditional schooling.
00:00 Avoid unnecessary tests to prevent damage.
05:06 You can't always know others' reactions; frustrating.
06:52 Delivery impacts how advice is received.
10:32 I struggled with circuits and realized the simplicity of the series.
15:52 Prioritizing skill over income improved my work.
18:31 Doors must be approached differently for techs.
19:44 Experience fosters knowledge-sharing and competition among dealership technicians.
24:12 Struggling with job expectations and changing roles.
27:47 Discovered self-worth through adversity and TikTok creation.
29:03 Industry neglects mentorship due to thin profit margins.
35:00 Prefer working on cars at home, together.
36:10 Bought bad bulbs; taught him troubleshooting steps.
40:31 Neglected iconic car models irk nostalgic enthusiasts.
44:38 Used Chilton manuals for car repairs pre-internet.
46:33 Tune in next week; please like and share.Follow/Subscribe to the show on social media!
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Thanks to our sponsor Promotive! Find your dream job today: gopromotive.com/jeff
In this episode, Jeff is joined by Brian Burris, an experienced technician from Promotive. Brian discusses the importance of transparency and specialization within automotive workshops. Jeff reflects on the disparities in diagnostic methods between dealership-trained and independent shop technicians.
00:00 Continuing industry conversation: Promotive's Brian, Jeff.
04:26 Time-limited service challenges technicians' efficiency perceptions.
08:04 Made myself indispensable despite flaws at work.
11:14 Diag was easier; now, it's software-dependent.
14:35 Not good at mechanical tasks like carburetors.
17:50 Best pay raise tactic: submit resignation notice.
19:24 A Young, skilled mechanic struggles with constructive criticism.
24:57 Seeking exit strategy, can't handle difficult customers.
27:23 Beth's car was deemed extremely unsafe initially.
29:27 Neglected car due to missed oil changes.
32:40 Tech retention suffers due to workload, and low incentives.
36:06 Trend of guaranteed 40-hour work weeks now.
41:02 Reevaluate the true necessity of hiring an A-tech.
43:20 Be honest; aligns perfectly with Promotive's support.
44:57 Quality varies; good luck finding ten millimeters.Follow/Subscribe to the show on social media!
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Thanks to our sponsor Promotive! Find your dream job today: gopromotive.com/jeff
In this episode, Jeff Compton is joined by Kat Ayers and Brian Burris from Promotive. Kat emphasizes the importance of technicians bringing actual data to interviews to assess their productivity better. Brian discusses the significance of strong relationships between technicians and service advisors and how they impact job success and customer satisfaction. Additionally, Kat highlights the value of total compensation considerations beyond hourly wages, such as paid time off and growth opportunities.
00:00 Passion for automotive led to a lifelong career.
06:58 Not knowledgeable about my production numbers.
12:59 Flat rate uncommon in non-dealer environments here.
20:02 Relationships with service advisors impact job success.
23:26 Varied trust in advisors, technician pay disparity.
27:38 Document achievements quarterly; use them for reviews.
34:33 Focus on meaningful team collaboration and culture.
39:35 Consider total compensation, paid time off, and growth opportunities.
47:33 Curiosity changes the dynamic of constructive criticism.
51:07 Reluctance to share knowledge due to effort.
54:29 Technicians should negotiate benefits beyond hourly pay.
01:01:40 Career paths without wrench work; matching culture fit.Follow/Subscribe to the show on social media!
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Thanks to our sponsor Promotive! Find your dream job today: gopromotive.com/jeff
Jeff Compton and Metal Man Online from TikTok (Spencer Ellis) delve into challenges that young technicians face in the automotive industry. Metal Man Online shares his frustrations with communication barriers and mistreatment at his previous job, highlighting the necessity for understanding and adaptation to workplace dynamics. They also stress the immense value of networking, ongoing learning, and staying relevant in the ever-changing technological landscape of auto repair.
00:00 Pay dispute led to job search for survival.
06:53 Considering mechanic training due to current constraints.
15:41 Inexperienced attempt to repair the damaged engine.
21:26 Engine warranty work and bolt specification issue.
22:20 Strict policy on engine parts; using Loctite.
30:55 The First anxiety attack at CarMax was overwhelming.
35:45 Loss of trust in business due to inconsistency.
39:15 Technician pledges no attacks but calls out injustice.
45:41 Customers' opinions vary, and integrity and transparency are valued.
52:54 Pride in work, seeking to help others.
56:28 Frustration at work leads to incomplete payment.
59:11 Business owners need to stay involved actively.
01:06:09 Attending roadkill zip tie drags in Tucson.Follow/Subscribe to the show on social media!
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Thanks to our sponsor Promotive! Find your dream job today: gopromotive.com/jeff
Jeff Compton is joined by Metal Man Online (Spencer Ellis) from TikTok, who shares his journey as a mechanic. Metal Man discusses the challenges of inconsistent pay and the pressures of engine rebuilds in a high-demand environment. Jeff expresses concern over content creators relying on platforms like TikTok for income and highlights the expenses often overlooked.
00:00 Exciting Jada Mechanic podcast introduces Metal Man.
06:11 Hourly setup with the tiered system, and mechanical associates.
08:09 First job: school intern, then mechanic's apprentice.
12:20 "Challenging mechanic jobs can also be beneficial."
15:19 My Cousin worked at Carmax and influenced my hiring.
17:08 Ensured vehicle passed inspection despite motor mount issue.
20:15 Regretted car repair mishap led to injury.
23:27 Neglected maintenance leads to unforeseen mechanical issues.
27:35 I replaced the gas pedal, passed the emissions, and impressed the boss.
31:13 Maintain distance, yet understand their passion.
34:54 Two videos led to a job in industrial equipment.
36:40 Learning and gaining experience in the diesel industry.
42:28 Hired at the new shop with commission pay.
43:29 Initial pay delays; compensation based on completed jobs.
48:18 Engine production slow, delayed payment concerns.
51:13 Rusty bolt needs approval, didn't understand the system.
54:14 Regretting decision, uncertain future, seeing some hope.
57:10 Aspiring to live off video content creation.Follow/Subscribe to the show on social media!
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Thanks to our sponsor Promotive! Find your dream job today: gopromotive.com/jeff
Jeff Compton and Oscar Gomez discuss the value of ASE Certifications and explain how they help technicians identify their specialties and weaknesses, thereby improving through training and learning from failures. They discuss the challenges in the automotive industry, including the misdiagnosis of car issues due to rushing and the need for patience and mentorship for new technicians. As Oscar highlights the importance of motivating and supporting students and entry-level mechanics, Jeff underscores the necessity of properly conveying the worth of technicians' skills to customers.
00:00 Anger about prioritizing emissions over safety inspections.
05:45 Industry needs specific training for bilingual employees.
07:50 Language barriers and cultural resistance to change.
11:27 Disregard EGR fault, focus on the testing limit.
14:51 Understanding principles without scientific physics, is an amazing approach.
17:26 Car troubles? Tapping or diagnosing, I'm flexible.
22:03 Identify weak points and focus on training.
23:51 Enjoyed writing the annual test and showed the importance of feedback.
27:21 California admissions diagnostician process requires alternative education.
30:55 Mentor's tech becomes state rep, mentor cited.
34:26 Advocate advises installing brakes, affecting car mechanics.
38:13 New technicians need patience and understanding.
41:38 Industry lacks patience, hindered quality and diagnosis.
45:55 Car's hood and cowl ducts are plugged with litter.
47:39 Addressing industry change, prioritizing business owner mentality.
51:23 Striving for shop improvement and financial success.
53:36 Supporting affordable tools, not wanting to struggle.Follow/Subscribe to the show on social media!
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Thanks to our sponsor Promotive! Find your dream job today: gopromotive.com/jeff
Jeff Compton is joined by Oscar Gomez, who shares his concerns as a shop owner dealing with the complexities of maximizing profits while maintaining vehicle safety. Jeff discusses a frustrating encounter with a customer who questioned necessary repairs, emphasizing the importance of thorough assessments to prevent dissatisfaction. Oscar highlights the challenges posed by the extreme heat in California and the difficulties of running a shop without air conditioning.
00:00 Thriving in automotive testing and case studies.
09:06 Disbelief over targeting program proponents for non-compliance.
14:01 New safety inspections linked to a government program.
20:03 Seller misleads buyer, car inspection process changes.
23:09 Unmaintained car may fail emission inspection.
29:03 I relate to unfairness in expert consulting.
32:27 Evaluating technicians' performance and suggesting further training.
41:23 Debate over car belt repair at dealership.
47:02 Hyundai Kia check engine, low oil, burning 4 quarts.
49:38 Customers ignoring oil change leads to issues.
56:23 She's upset about other shops' service.
01:00:57 AC maintenance and environmental impact in the industry.Follow/Subscribe to the show on social media!
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Thanks to our sponsor Promotive! Find your dream job today: gopromotive.com/jeff
Jeff Compton is joined by Zeb Beard to discuss crucial aspects of vehicle repair and shop management efficiency. Zeb emphasizes the importance of training technicians well and ensuring everything is set up for them to work efficiently, including pay and housing arrangements. Jeff and Zeb delve into the challenges of diagnosing air conditioning issues, sharing tips on tool usage, and addressing common mistakes. Finally, they discuss the ongoing shortage of skilled technicians and how streamlined shop management can help maintain productivity.
00:00 High school friend's 440 car troubles described.
09:49 Not surprised by the condition of the truck.
14:55 Issues with outboard motor, truck power loss.
16:38 Friend keeps truck, replaces sensor, expresses frustration.
23:23 Frustrating experience with detecting and fixing leaks.
27:52 CO2 sensed in the machine halts refrigerant use.
32:19 Sean Miller's shop has a similar approach.
39:41 Spying on technicians to gather industry information.
43:50 Technician shortage driving up repair costs and wait times.
51:51 Staying focused and unified leads to success.
55:39 Dislike jet skiers in our party area.
59:55 Fish stays put, easy to catch.
01:03:21 Gratitude, requests, and farewells in podcast sign-off.Follow/Subscribe to the show on social media!
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