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Have you ever thought about the perseverance it takes to keep going, even when the journey feels impossibly tough?
Today I’m sharing one of the most reflective episodes yet—a deep dive into the lessons that shaped my 2024 and the people who had the biggest impact on my year.
This isn’t just a highlight reel. It’s about grit, growth, and the gold we’re all searching for amidst the dirt.
This episode is personal, it’s real, and it’s for anyone who needs a little encouragement to keep digging for the gold in their own life.
Click play to hear all of this and:
(00:00:50) Why I decided to reflect on the people who significantly impacted my life and business in 2024
(00:01:39) Insights from my experience with Gary Vaynerchuk, focusing on perseverance and authenticity
(00:06:01) My perspective and commitment to my goals moving forward
(00:06:58) Learnings from my mentor, Susan Sierota, who believes in me even when I doubt myself
(00:07:47) The 3 coaching styles that made a big difference for me this past year
(00:08:30) How Susan's time audits helped optimize my productivity
(00:10:58) Meeting Alex and his help in realizing that God was trying to get my attention
(00:16:31) The power of looking for gold amidst challenges
(00:19:00) The importance of going inward for personal growth
Listen to Related Episodes:
How to Get Attention and “Embrace the Dirt” for Long-Term Success with Gary VaynerchukStrategies that Have Transformed My Business with (My Coach) Susan Sierota📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧
For full show notes, visit jasminestar.com/podcast/episode518
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Have you ever wondered how much of your communication happens without saying a word? In today’s episode, I’m chatting with Blake Eastman, founder of The Nonverbal Group, behavioral researcher, former professional poker player, and absolute genius in understanding human behavior.
Blake has a unique talent for unpacking the nuances of human interactions, helping you not just become a better entrepreneur but also a more connected and effective leader.
Together, we explore how nonverbal communication can transform the way you build trust, close sales, and lead with confidence. Plus, Blake reveals the biggest complaint employees have about their bosses—and how to fix it.
This conversation goes beyond body language—it’s about stepping into your most aligned, impactful self in every interaction, whether on a webinar, in a virtual team meeting, or during a sales call.
If you’ve ever felt unsure about how you present yourself as a leader or how to foster deeper connections in business, this episode will leave you inspired and ready to take action!
Click play to hear all of this and:
(00:03:49) How nonverbal cues can become your secret weapon to build trust and close more sales
(00:04:27) How to spot key nonverbal signals when hiring the right talent
(00:10:44) The secret that separates effective sales calls from the ones that miss the mark
(00:13:19) Why authenticity is your superpower for winning more sales
(00:16:58) The link between self-worth and selling—and why it’s about more than your pitch
(00:21:25) The biggest lessons poker can teach you about strategy and decision-making
(00:30:05) Values vs. principles—and why principles might be the better focus for your business
(00:44:56) How to make quick hiring decisions when they’re necessary but not ideal
(00:48:12) Nonverbal cues that reveal trustworthiness in candidates when hiring
(00:48:51) How to evaluate fit during interviews and decide if a candidate complements your team
(00:59:09) Contextual vs. literal communication styles—why understanding the difference is crucial for team dynamics
(01:02:11) Why detailed responses matter for fostering better communication on your team
Listen to Related Episodes:
How to Create More Meaningful Relationships in BusinessHow to Become a More Effective Leader [Growth Challenge: Day 3]How to Create Team Systems and Operations That Simplify Scaling and GrowthConnect With Blake Eastman:
Instagram: @blake_eastmanWebsiteNewsletter: https://nonverbalgroup.com/newsletterFor full show notes, visit jasminestar.com/podcast/episode517
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Have you ever hired someone with all the best intentions, only to realize things aren’t going as planned? Trust me, I’ve been there—and I know how hard it can be to navigate those moments as a leader.
In this episode, I’m pulling back the curtain on how I approach those uncomfortable (but necessary!) conversations with team members. I’ll share my four-step framework for crafting effective performance reviews—the exact system I wish I had when I first started building my team.
If you’re dealing with underperformance, wondering how to have that talk, or just looking to sharpen your leadership skills, this episode is packed with real-life examples and actionable tips to help you make confident decisions that feel both firm and fair.
Click play to hear all of this and:
(00:00:26) My experience with hiring and the importance of having clearly defined roles and expectations from the beginning
(00:00:56) How to evaluate the first 30 days of a new hire's performance and when to make the decision to implement a performance improvement plan (PIP)
(00:02:54) Why you need to have an open conversation regarding performance
(00:04:43) How to adapt a performance improvement plan based on personal circumstances
(00:08:20) How employees' responses to feedback can indicate their commitment to growth and the organization
(00:10:02) Why you need to hold employees accountable to reinforce growth and development expectations
🎧 Listen to the full episode, How to Identify and Lead A, B, and C Players for Business Success, >>HERE<<
Listen to Related Episodes:
Five Things My Team and I Do to Stay Productive and Reach Our GoalsHow to Become a More Effective Leader [Growth Challenge: Day 3]📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧
For full show notes, visit jasminestar.com/podcast/episode516
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→ Join my LIVE course experience, Your Biggest Launch Ever, NOW before doors close on February 4, 2024 at 5pm PT: **biggestlaunchever.com** ←
Content creation can feel overwhelming—like a never-ending to-do list that doesn’t always deliver results. But here’s the truth: when you align your content with a clear strategy and a strong purpose, it becomes your most powerful business tool.
In today’s episode, I’m thrilled to introduce you to Tallene and Sirak—two brilliant entrepreneurs who turned their passion for helping the PCOS community into a thriving business. They’ve mastered the art of showing up consistently, overcoming self-doubt, and creating systems that make content feel effortless (and effective).
We’re breaking it all down: from the mindset shifts that made the biggest impact to the nitty-gritty of their content strategy. This conversation is packed with actionable tips and insights to help you create content that connects, converts, and grows your business.
Click play to hear all of this and:
(01:39) Meet Tallene and Sirak—a powerhouse duo in content creation and business
(03:13) What does relatable content really mean and how to turn it into a thriving community
(05:15) The game-changing power of video content
(06:27) Overcoming self-doubt and leaning into authenticity
(08:30) How the pandemic reshaped their business and sparked new opportunities
(10:21) Making a bold career leap to go all in on the business
(14:03) Why batching content is THE ultimate efficiency hack
(17:01) Organizing content ideas into buckets to streamline your strategy
(19:08) Recording 12 pieces of content in a day? Yes, it’s possible
(22:29) How to stay agile as algorithms evolve
(29:00) Content that grows your business versus content that grows your brand
(30:05) Navigating the highs and lows of creating content with your partner
(36:47) Mastering the first three seconds: how to hook your audience instantly
(43:30) The ROI of content creation and why it’s always worth the effort
(44:38) Connection over followers: what truly drives conversions
Listen to Related Episodes:
How I REALLY Feel About Creating Content in Public [6 min]How to Create Content That Removes Objections and Increases Your SalesCreating Content, Testimonials, and Your Next Offer | Q&AConnect With Tallene & Sirak:
Instagram: @pcos.weightlossWebsite: https://www.pcosweightlos.orgFor full show notes, visit jasminestar.com/podcast/episode515
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→ Join my LIVE course experience, Your Biggest Launch Ever, NOW before doors close on February 4, 2024 at 5pm PT: **biggestlaunchever.com** ←
Ever feel like balancing your personal life and business goals is a never-ending tug-of-war? Same. But here’s the thing—it doesn’t have to be.
That’s exactly why I recorded this episode—to pull back the curtain on how I map out my year, align my goals, and prioritize what truly matters without losing sight of what I love most.
This time, I’m bringing you along on my recent business planning retreat in the breathtaking Park City, Utah. And let me tell you, it wasn’t just about setting big goals—it was about merging personal aspirations with professional dreams in a way that feels authentic and doable.
From building snowmen with my family to hashing out bold strategies with my team, I’ll share the lessons, frameworks, and honest conversations that have reshaped how I approach yearly planning as a founder, a leader, and (let’s be real) someone still figuring it all out.
Click play to hear all of this and:
(00:02:29) How my COO and President bring the perfect mix of systems, strategy, and heart to our business planning sessions(00:05:21) Warren Buffett’s 25-5 rule: the game-changing prioritization method that’s reshaping how we work smarter, not harder
(00:06:10) The magic of focusing on just five key initiatives—and how it’s transformed our approach to scaling
(00:08:02) Why building your business like a marathoner (not a sprinter) is the secret to long-term success
(00:11:31) The inside scoop on our exciting new offer designed for ambitious entrepreneurs ready to take things to the next level
(00:13:14) Why redefining core values isn’t just about words—it’s about building an organization you’re proud to lead
(00:18:27) A candid and heartfelt team conversation that brought clarity, connection, and big-picture alignment to our goals
Listen to Related Episodes:
Quarter 3 Review: Laying Bricks for BIG Lead AcquisitionsEavesdrop on a Private Call with Me and My Business MentorFor full show notes, visit jasminestar.com/podcast/episode514
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→ Join my LIVE course experience, Your Biggest Launch Ever, NOW before doors close on February 4, 2024 at 5pm PT: **biggestlaunchever.com** ←
In this episode, we’re getting down to business—literally. I’m pulling back the curtain on the secrets to creating a digital offer that doesn’t just sell…but sells BIG.
Here’s the deal: Whether you’ve tried selling before and felt discouraged by the results, or you’re dreaming about creating an offer but don’t even know where to start, this episode will give you exactly what you need to move forward with clarity and confidence.
Because here’s what I know: Anyone can make money online with just two things: a truly irresistible offer and a proven, repeatable plan to sell it.
And the best part? You don’t need special skills or a huge following to make it happen.
I’ll show you how to create an offer that’s so good, people can’t wait to hand you their credit card. Then I’ll teach you how to use my Repeatable Revenue Plan to sell it over and over again—predictably, consistently, and with way less stress.
Click play to hear all of this and:
🎯 What makes an offer irresistible: You already have the knowledge to create something people want. Now I’ll show you how to package it in a way that solves their key problems and feels like a no-brainer purchase.🔁 The Repeatable Revenue Plan: My step-by-step framework that has generated over $23 million in sales (and counting!). You’ll learn how to set it up once and use it again and again for consistent results.💡 What really makes people buy: Why urgency is the ultimate sales secret, and how to use bonuses, discounts, and deadlines to inspire action.For full show notes, visit jasminestar.com/podcast/episode513
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→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←
Ever wondered what it's like to build, sell, and then buy back your own company?You're in for a masterclass in resilience, strategic planning, and personal growth with today's guest, Cathryn Lavery.
Cathryn is the powerhouse behind BestSelf Co., a brand that revolutionized goal-setting with its innovative journals.
In this episode, we dive into her journey—from crowdfunding her first journal and raising over $300K in just a month, to navigating embezzlement, partnership struggles, and ultimately selling and re-acquiring her business.
Click play to hear all of this and:
(00:04:30) The one thing you need to build before launching a successful crowdfunding campaign.(00:06:04) How to set up rewards to keep your crowdfunding campaign simple.
(00:07:24) How backers can supercharge your campaign.
(00:08:46) The details of Cathryn's first crowdfunding victory.
(00:10:58) How to navigate the game of logistics after a successful crowdfunding campaign—because the hard part comes next.
(00:12:51) The key to setting up your timelines and delivering on customer expectations.
(00:13:31) How to know when it’s time hire help.
(00:16:03) How Cathryn got invited to Tony Robbins’ event?
(00:17:01) What Cathryn learned during her experience in Fiji with top mentors.
(00:19:16) The marketing strategies you need to implement to accelerate your scaling process.
(00:19:59) How to innovate in a category packed with competition.
(00:28:07) Why being a problem-based company trumps being product-focused.
(00:28:47) What happens when business partnerships go south.
(00:34:22) Bouncing back after uncovering embezzlement. Cathryn details the legal battle and how she fought to protect her company.
(00:42:03) What happens after you sell your business. Cathryn opens up about the personal projects she took on and the shift in her mindset.
(00:46:20) Why Cathryn decided to take back the reins at BestSelf.
(00:49:57) How AI is helping Cathryn streamline her business operations in ways that save time and money.
Creating Brand Loyalty, Social Media Virality, and User-Generated Content with Michelle Cordeiro GrantHow to Identify and Lead A, B, and C Players for Business Success
Listen to Related Episodes:Connect With Cathryn:
Instagram: https://www.instagram.com/cathryn.lavery/Check out BestSelf (Use Code JASMINE for 20% off): https://bestself.co/For full show notes, visit jasminestar.com/podcast/episode512
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Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer
This series has become a listener favorite, and to be honest, it’s one of my favorite episodes to create each quarter! There’s something about pausing to reflect on the wins, the setbacks, and the moments that shaped the journey—it’s like capturing the messy beauty of growth in real-time.
Today is no different. This is my fourth "Laying Bricks" episode, and I’m taking you behind the scenes of 2024 to show you exactly how I’m building the foundation for an incredible 2025. We’re talking transparency, hard-earned lessons, and the real (sometimes unglamorous) work that goes into building something BIG.
Consider this your open invitation to see the process—the small steps, the bold risks, and the trust it takes to believe that every single brick matters. Let’s get into it!
Click play to hear all of this and:
(00:01:49) What inviting 20+ seven-figure entrepreneurs into my home taught me about team structure, scaling systems, and embracing the messy, beautiful reality of growth
(00:05:49) Three game-changing takeaways from the mastermind that could spark your next bold business move
(00:07:53) Systems are the secret sauce. Let’s talk about why clear, scalable processes are the ultimate growth hack for your business
(00:10:10) My trip to Jackson Hole for a mastermind with a male-dominated group revealed unexpected lessons and fresh perspectives
(00:12:21) Collaboration is a growth multiplier. Here’s how working with others opens doors to resources and opportunities you might not see coming
(00:13:21) Why creating content isn’t just a nice-to-have—it’s your superpower for standing out in a crowded market
(00:16:17) Mentoring for the Inc. Magazine and UPS Small Business Challenge wasn’t just about helping others—it was about reflecting on my own growth too
(00:20:34) How one strategic text message led to a pivotal meeting with Natalie Dawson, proving that courage and intentionality pay off
(00:24:43) Watching and learning from industry leaders at the High Level Summit and how it inspired new ideas for scaling and innovation
(00:26:29) How stepping onto the stage at Pasadena City College pushed me to think bigger about the future of work and my role in shaping it
(00:32:50) Learning from Brendan Burchard’s event in Napa: How marketing, funnels, and long-term strategy play a role in building a thriving business
(00:33:45) My strategic content plan for a MASSIVE launch and why starting early makes all the difference (hint: it’s all about breathing room and impact)
(00:38:47) The magic of our leadership retreat in Deer Valley and how it brought crystal-clear focus to my 2025 goals
(00:42:30) Why blending personal and professional goals for 2025 unlocked clarity, alignment, and excitement for the year ahead
(00:44:17) My 2025 mantra: flow. Let’s talk about embracing the unexpected with grace, adaptability, and a whole lot of faith
Listen to Related Episodes:
Quarter One Review: How I’m “Laying Bricks” to Build Relationships and Open Up New OpportunitiesQuarter 2 Review: The Actions I Took to Build My FutureQuarter 3 Review: Laying Bricks for BIG Lead AcquisitionsFor full show notes, visit
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→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←
Today, we’re diving into one of my favorite game-changing strategies for launching: collaborations.Lemme share a lesson that took me years to learn: partnering with the right people can take your launch from meh to mind-blowing.
In this episode, I’m sharing everything you need to know about collaborations—what makes them powerful, how to find the right partners, and how to ensure it’s a win-win for everyone involved.
If you’re launching a course, a membership, a product, or anything that needs attention, collaborations are the fastest way to expand your reach, build credibility, and close more sales.
Click play to hear all of this and:
(00:02:52) How partnerships can explode your reach, build trust, and make your launches pop(00:03:50) How to decide the goal for your collaboration (it could be visibility, credibility, or sales)
(00:04:50) My go-to strategies for using collaborations to amplify visibility and buzz
(00:09:41) Creative ways—like bonuses and giveaways—to turn collaborations into conversions
(00:14:57) How to choose collaborators whose audience aligns with yours
(00:16:01) Ready to reach out? Here’s my go-to approach, whether you’re pitching a stranger or sliding into a friend’s DMs
(00:17:58) How to set clear expectations and defined roles to ensure a smooth, seamless collaboration
(00:19:03) My process of categorizing potential collaborators to make your outreach is super strategic
(00:20:04) My top techniques for staying aligned and making partnerships productive
(00:21:07) How to track KPIs to ensure your collaborations are more than just feel-good moments
He Spent $2 on a Million Dollar Business with Eric SiuNetwork and Collaborate to Scale Your Business Faster with Rebecca Minkoff
Listen to Related Episodes:For full show notes, visit jasminestar.com/podcast/episode510
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→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←
What does it really take to create seven-figure launches? In this episode, I’m answering some of your biggest questions ALL about sales, diving deep into what it means to test, learn, and grow your revenue.Whether you're launching a digital product, promoting your online store, or pushing a new offer, this episode is your guide to making sales without burning out.
Plus, I’m also sharing how my team and I transitioned from small beginnings to leading seven-figure launches, proving that success is built through consistent action and lessons learned!
Click play to hear all of this and:
(00:00) Why success compounds over time and how to keep learning from every promotional period(00:01) How to test sales strategies to find the best one for YOUR busines
(00:02) The importance of testing and retesting to refine your sales process
(00:04) Why mindset, not motivation, is the key to pushing through tough sales cycles
(00:06) Personalized engagement tips that pay dividends during promotions
(00:07) How to plan and execute a successful launch timeline
(00:10) Strategies to warm up a “cold” audience before a promotion
(00:14) How to align your offers with your audience's journey for consistent sales
(00:16) Why you don’t need a big audience to succeed and what makes an offer irresistible
(00:18) The three elements of a winning digital offer: demand, ease, and duration
(00:24) How gratitude can shift your mindset and fuel your success.
For full show notes, visit jasminestar.com/podcast/episode509 -
→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←
I’m THRILLED to start off the year with today’s guest.I sat down with Jera Bean—social media strategist, video editing pro, and all-around powerhouse—to talk about her journey of launching her first digital course.
This isn’t just a story about creating a product; it’s about redefining what’s possible when you approach business with creativity, resilience, and a willingness to take messy action.
If you’ve ever felt overwhelmed by the idea of launching a digital product or doubted whether you could make it work, this episode will give you the permission and inspiration to get started. Jera shares the behind-the-scenes of how she went from ideation to creation, from beta testing to licensing her course to major brands—and even schools in Australia.
Here’s the best part: Jera didn’t have it all figured out when she started (spoiler: none of us do!). But through intentional action, strategic pivots, and embracing the learning curve, she turned her digital product into a revenue-generating powerhouse—before she even launched it publicly!
Click play to hear all of this and:
(00:02:22) The magic of owning your “secret sauce” and why it’s key to standing out in business(00:03:21) How to step outside your comfort zone and tackle new topics with courage.
(00:05:13) Jera’s journey of creating her first video editing course
(00:05:20) Jera’s shift from group coaching to building a sustainable product suite
(00:07:14) The timeline to turning a course concept into a fully developed product
(00:14:07) Jera’s pivot from creator to social media coach
(00:19:20) The concept of licensing a course and how it can create scalable income
(00:25:11) How Jera implemented my launch framework, blending live classes with a stellar email funnel
(00:26:04) Jera’s first big launch, the lessons she learned, and the importance of setting realistic goals
(00:34:10) How affiliate marketing can help you grow your course revenue even further
(00:35:04) How Jera’s licensing strategy is creating multiple revenue streams from a single course
How to Turn Marketing Setbacks into Future SuccessBuild an Offer Suite that Retains Customers and Increases RevenueHow to Price Your Offer to Increase Sales
Listen to Related Episodes:Connect With Jera Bean:
Instagram: @jera.beanWebsite: https://jerabean.comFor full show notes, visit jasminestar.com/podcast/episode508
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→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←
One of the biggest lessons I’ve learned after all these years in business is that trust is the lifeblood of your business, so today I’m diving deep into all things reputation and protecting your brand.And because you know I love a good framework, I’m sharing three proven strategies to rebuild your reputation when things go awry.
(Trust me, consistent communication and accountability are your best friends in maintaining strong customer relationships.)
I’m excited about helping you ensure your business not only survives but thrives on the solid foundation of trust!
Click play to hear all of this and:
(00:01:02) The power of loyalty (it goes beyond the one purchase)(00:02:56) What a proactive reputation plan looks like—and why you need one like yesterday
(00:03:58) How to monitor your social media presence and the feedback you receive like a pro
(00:04:57) Why you need a documented brand strategy to help your team know exactly how to handle challenges before they snowball
(00:09:06) Uh-oh, something went wrong? Why owning it fast is the first step to rebuilding your audience’s trust
(00:11:59) How to invite your audience into the process to build stronger bonds through transparency
(00:13:58) The three trust-rebuilding essentials you need to have in your toolkit
Three Sales Strategies to Increase Your RevenueHow to Build Your Personal Brand as a High-Achieving EntrepreneurFour Strategies to Engage Your Audience Before a Promotional Period
Listen to Related Episodes:For full show notes, visit jasminestar.com/podcast/episode507
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→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←
Have you ever wondered what it truly means to leave a legacy in business? Today’s guest, Richard Ryan, is a powerhouse entrepreneur whose journey spans building businesses, pioneering media strategies, and living a life anchored in intention.Throughout our conversation, Richard and I explore the importance of curiosity, adaptability, and strategic thinking in achieving success.
We dive into everything from rally cars and starting from scratch to building a coffee empire and redefining success after an IPO.
This episode is packed with lessons about legacy, grit, and why how you show up matters more than what you achieve.
Click play to hear all of this and:
(00:05:00) How digital marketing’s evolution has changed the game for creators and businesses alike.(00:06:19) Why being a subject matter enthusiast is the secret weapon for positioning yourself as an expert.
(00:07:19) The intersection of luck, passion, and preparation—and how it creates opportunity.
(00:08:34) Why follow-through matters more than ideas and how building the right team can make all the difference.
(00:09:01) A peek behind the curtain of Richard’s joint venture with Verizon Media and Hearst Publications.
(00:10:00) How to tailor content to a specific demographic to create a fiercely loyal audience.
(00:15:48) The exact media strategy blueprint that turned Black Rifle Coffee into a household name.
(00:20:12) Lessons from the Wild West of analytics and early YouTube—how Richard stayed ahead of the curve.
(00:24:02) How to use current events to inspire a brand’s visibility and market position.
(00:24:51) How to manage your time and focus while juggling multiple projects.
(00:25:59) The importance of building a bingeable content library to educate, entertain, and emotionally connect with your audience.
(00:30:22) How storytelling creates an emotional bond with your audience.
(00:33:23) Richard’s life post-IPO and what it means to transition to a publicly traded company.
(00:34:20) Making bold moves, from early Bitcoin investments to financial freedom.
(00:35:28) The importance of living modestly despite major success.
(00:44:50) The importance of enjoying the process, not just chasing the end result.
I Learned How to Race a Rally Car: Here’s What It Taught Me About BusinessCreating Content, Testimonials, and Your Next Offer | Q&AHow to Create More Meaningful Relationships in Business
Listen to Related Episodes:Connect With Richard Ryan:
https://x.com/RichardRyanhttps://www.instagram.com/RichardRyanFor full show notes, visit jasminestar.com/podcast/episode506
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Have you been feeling stuck or on the verge of a major breakthrough?
Maybe you’re contemplating a shift in your business—or even in life—but need strategies to help you make the leap with confidence.
Here’s what I’ve learned: small, intentional pivots can lead to massive transformations.
Whether it's reintroducing new topics to your audience, overcoming feelings of “not enoughness,” or navigating the challenges of entering new industries, this episode is for you.
In this episode, I’m sharing real-life experiences and tactical steps to help you move forward—no matter what obstacles you’re facing.
Click play to hear all of this and…
(00:00:00) This episode's theme of business pivots and breakthroughs.
(00:04:12) How I deal with the feeling of “'not enoughness.”
(00:04:57) How small changes in direction can lead to significant life transformations.
(00:07:05) The courage (and hard truths) about pivoting.
(00:09:49) My tactical approach to reintroducing new topics to my audience gradually.
(00:11:20) The importance of storytelling in content creation during a pivot.
(00:12:27) The vision I have for my company.
(00:17:07) The importance of strategic thinking and grace in navigating business decisions.
(00:17:38) My morning journaling practice and its impact on my mindset.
(00:18:23) How living with abundance and scarcity shaped my courage in business.
(00:19:55) The challenges and learning experiences of transitioning to a SAAS company.
(00:22:27) The importance of having a strong team and my vision for future projects.
(00:23:13) My approach to hiring and finding the right talent for my team.
(00:26:33) My thoughts on writing job descriptions that attract the right candidates.
(00:36:59) How to ensure you make progress in business.
(00:37:56) How discipline ultimately leads to personal freedom.
(00:49:35) My personal experience as a woman in male-dominated spaces and the importance of representation.
(00:52:34) Advice I’d give my daughter about taking risks and living her truest life.
For full show notes, visit jasminestar.com/podcast/episode505
📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧
Connect With Jen:
InstagramFacebookWebsiteListen to Related Episodes:
How to Deal with Negative CommentsHow to Create More Meaningful Relationships in Business5 Mindset Shifts for Business Growth -
→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←
You’re not going to believe me when I say this…Your past launch (yeah, the one that didn’t go as planned), it's actually one of your greatest assets. It holds the exact lessons you need to refine your strategy and come back stronger than ever.
So instead of seeing it as a failure, see it as the foundation for your next, more powerful, and strategic launch. Because, that launch? It’s going to be your best one yet.
In this episode, you’ll learn a framework that’ll help you recover from past business experiences and how to rebuild your self-belief and motivation around launching. I hope it serves you well!
Click play to hear all of this and…
(00:00:00) The importance of learning from each launch to refine your future strategies.(00:01:56) How I felt hosting a live call with no attendees.
(00:05:52) Why you should recognize your feelings and analyze what went wrong.
(00:06:52) Three areas of your strategy you need to evaluate.
(00:07:52) The need to adapt strategies based on insights gained from past launches.
(00:08:52) Ways to rebuild confidence and motivation after a setback.
(00:09:00) How to set clear goals to refocus and regain excitement for future launches.
(00:10:00) My timeline for preparing and executing a successful launch.
(00:12:52) Why you should (and how to) visualize a successful launch outcome.
For full show notes, visit jasminestar.com/podcast/episode504
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Wanna know one of the biggest productivity lessons I’ve learned over the years?
Not all hours are created equal.
This is what I mean: There are certain times of the day when you’re operating at your absolute best—when your focus is sharp, your energy is high, and you can power through tasks with ease. And then there are other times when even the simplest task feels like a slog.
The key is to identify those golden hours of productivity and maximize them by scheduling your most important work during that time. It’s not about working more; it’s about working smarter and using your energy when it’s at its peak.
Whether you're struggling to stay focused or feeling overwhelmed by daily tasks, this episode has actionable steps to help you regain control of your schedule.
Get ready to learn how to identify and automate repetitive tasks to save time, prioritize the important over the urgent, and assess and optimize your time allocation.
Click play to hear all of this and…
(00:00:00) Jasmine introduces the episode's focus on improving productivity and making more time
(00:00:55) The importance of recognizing that not all hours are equal for productivity
(00:02:10) How I schedule my day to be most productive
(00:04:55) What it means to start multiplying your time and how to do it
(00:06:49) The importance of scheduling recurring tasks to maintain efficiency
(00:08:42) The tasks I outsource and why
(00:13:03) My action item for you to increase your own productivity
(00:13:58) What it means to “budget your time” and how to do it
(00:15:02) Why I (sometimes) feel resistance when it comes to budgeting and how it relates to time management
(00:17:36) How to audit your time to improve productivity
(00:18:29) What I realized from doing my own time audits (spoiler alert: I was losing time)
(00:19:14) The importance of focusing on the important over the urgent
(00:20:11) Three things you need to know about time audits for yourself and/or your team.
For full show notes, visit jasminestar.com/podcast/episode503.
As Mentioned in This Episode:
The Influential Personal Brand PodcastListen to Related Episodes:
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Ready to learn how the Social Curator team raised over $550,000 in under an hour without traditional fundraising?
I’m sharing the behind-the-scenes story of how me and the team fundraised $555,000 in 60 minutes flat!
Originally aired on the Cubicle to CEO podcast with Ellen Yin, this conversation dives into the EXACT strategy, mindset, and execution that made this feat possible.
Click play to hear all of this and:
(00:01:10) My Cubicle to CEO Story (aka my leap into entrepreneurship)
(00:04:31) How pivoting to online products set us up for scalable success
(00:06:15) How moving into the tech world changed the game for our company
(00:12:29) The secrets to my community-first funding strategy
(00:16:09) The behind-the-scenes logic that made this irresistible offer a no-brainer
(00:19:59) How we figured out the sweet spot in pricing for this investment opportunity
(00:23:21) The psychological magic of FOMO and how we used it to spark action
(00:25:53) The nerve-wracking moments before the sale—and the electrifying results that followed
00:27:04) The power of connecting 1:1 to build trust and lasting relationships
(00:28:30) How to choose the best time to launch your offer
(00:34:25) Wondering how to put money to work? I walk through how every dollar was spent
(00:38:57) Why staying unattached to outcomes helps you win regardless
Listen to Related Episodes:
How to Get Faster Running Your BusinessCreating Content, Testimonials, and Your Next Offer | Q&AThe Secret to Building Customer Loyalty and Increasing Revenue [9 min]Connect With Ellen and Cubicle to CEO:
Listen to Cubicle to CEOConnect With Ellen on InstagramFollow Cubicle to CEO on Instagram📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧
For full show notes, visit jasminestar.com/podcast/episode502
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You probably know this by now: I’m highly introverted.
But in business, there are things I must do despite the fact that they don’t come naturally. Speaking. Creating content. Networking. While, yes, sometimes these things can feel draining, they’re essential to growing our businesses and building relationships.
That’s why I was so excited to sit down with Nick Gray, the mastermind behind hosting successful events and making meaningful connections. He’s the author of The 2-Hour Cocktail Party and has built his career around bringing people together—even when it doesn’t feel natural.
In this episode, Nick shares tips that can make events and networking less overwhelming, especially for introverts like me.
Click PLAY to hear all of this and…
(00:00:00) How to host parties and network (even when you’re an introvert.)
(00:02:01) The struggles I face with mingling at events and feeling awkward in social settings.
(00:04:42) Nick’s advice on leaving events discreetly (AKA The Irish Exit.)
(00:05:29) Doing this ONE thing helps introverts feel more comfortable at events and parties.
00:08:52) How Nick grew his museum tour business.
(00:11:59) How I REALLY felt hosting my team for a Christmas party.
(00:14:26) Nick’s brilliant advice about what to prioritize during a party or event.
(00:16:11) What the best time to make a connection at a conference is.
(00:32:40) Nick’s tips on how to create connections as the host of an event.
(00:37:08) The BEST way to make an introduction to someone.
(00:40:40) An overview of Nick’s business model and revenue streams.
(00:46:09) Nick’s storytelling techniques.
(00:48:57) The significance of audience reactions during live events versus online content.
(00:50:04) The complexities of sharing personal experiences with online audiences.
(00:54:10) Nick’s checklist of essential tasks to complete before hosting an event.
For full show notes, visit jasminestar.com/podcast/episode501
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Nametags (Nick Recommended) -
Are you feeling stretched thin, juggling everything from strategy to day-to-day tasks?
Believe it or not, there is a solution. With the right hire to handle day-to-day logistics, you can shift from putting out fires to focusing on the long-term vision and growth of your business. (I can feel your eyes lighting up!)
In this episode, we’re discussing how operational support allows entrepreneurs to finally focus on what they do best while positioning their businesses for sustainable growth.
Click play to hear all of this and…
(00:00:00) How to find an operations specialist to help alleviate overwhelm in your business.
(00:04:32) Reasons CEOs need to hire someone to handle operations.
(00:05:31) What I learned while interviewing seven-figure entrepreneurs.
(00:06:29) How operational support allows CEOs to maintain focus on vision and strategy.
(00:07:26) The overwhelm entrepreneurs can face when scaling.
(00:08:29) The importance of asking the right questions to identify the ideal operations support.
(00:11:14) The significance of hiring a COO and the impact on business growth.
(00:12:25) How to create a clear job description for the COO role.
(00:15:03) The difference between a Chief of Staff and a COO.
(00:16:54) What makes job listings effective.
(00:18:55) The traits and responsibilities of an ideal operations specialist or office manager.
(00:25:39) How to attract the right operational candidates.
For full show notes, visit https://jasminestar.com/podcast/episode500
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I don’t know about you, but I can almost hear the New Year bells ringing, and I seriously CANNOT wait.
For me, it’s all about the crisp and exciting energy of possibility in the air… which brings me to today’s episode: it's time to talk about how we’re making next year the one where everything changes.
In today’s episode, I’m diving into the five mindset shifts I’m bringing with me to make sure we’re not just dreaming big, but actually making it happen.
(Pro tip: For the best listening experience, feel free to listen as you set up your mistletoe 😉)
Click play to hear all of this and:
(00:00:54) How to prioritize the important over the urgent (because let’s be honest—drowning in everyone else’s “urgent” requests is no way to move forward).
(00:04:04) Why constraints are actually your superpower when it comes to making quick decisions and fresh ideas.
(00:08:10) What it means to shift to a future-first mentality (a.k.a. making decisions today that set you up for a future you can’t wait to live).
(00:10:43) The power of celebrating every small win along the way.
(00:13:31) Moving beyond the black-and-white and learning to grow in the gray areas.
Listen to Related Episodes:
How to Build Your Self Trust to Make Better Business DecisionsThree Ways to Remove Comparison and Become Unstoppable8 Mindset Shifts to Transform Your Relationship with MoneyFor full show notes, visit jasminestar.com/podcast/episode499
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