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And that's a wrap on season 1 of the Jenna Rainey Show!
It's been an amazing first year debuting this podcast show with just over 85 episodes and loads of amazing guests. Thanks for listening and for all the stellar reviews. Until next time, come hang out with me on Instagram @jennarainey and on the blog at https://jennarainey.com. I've got a lot of amazing business/art courses, resources, and a new watercolor book in the works so stay tuned for much more from me.
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Being an influencer might not be what you think! In this episode, I invited my good friend—and one of my favorite people to follow on Instagram—to be on the show. It's Jeannette Ogden from @shutthekaleup!
Jeannette's account is all about nutrition, wellness, fitness, and mom-things. We talk about what it's like to work with brands, how to get collabs, and some behind-the-scenes insights.
Episode show notes: https://jennarainey.com/shutthekaleup/
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Strategic email marketing is one of the most engaging and cost-effective ways to build personal, profitable relationships with your customers.
Let that process for a minute.
Email marketing is HUGE. So why you should have an email list? What is my favorite strategy? How did it save my business? Tune in and find out.
Episode show notes: https://jennarainey.com/whyemaillist/
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This one's for all you designers out there who want to start—or grow!—a thriving stationery business.
I started my business 8 years ago as a stationery designer and after 5 wonderful years of amazing clients, I decided to shift my focus and sell the company.
During those 5 years I learned SO much. I had no formal training or experience so I basically jumped in the deep end with two feet and figured things out as I went.
So now we're here so you can learn from my mistakes and also learn about things I wish I would've known about sooner.
But remember, there's so much value to be gleaned from every mistake and every win. Keep going. The hills and valleys are part of the journey. You've got this.
Episode show notes: https://jennarainey.com/stationerybusiness/
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Did you know that there is a whole lot of strategy involved in writing descriptions for your products or services so that it reaches more eyes?
And it applies to a wide range of e-commerce platforms including Etsy, Shopify, SquareSpace, Creative Market...anywhere you list your products (or services in some cases!).
So in this episode I want to give you tips on how to use SEO and keyword research to improve the chances of your listings showing up in search results.
Episode show notes: https://jennarainey.com/productdescriptions/
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Have you thought about taking your hobby or side gig and making a living out of your creative creative? Do you have doubts, concerns, fears about taking the leap?
You're not alone. I've been there and my guest on this episode has some insights and inspiration to share.
Jeffrey Madoff is the founder of Madoff productions in New York City. His company collaborates with ad agencies, public relations firms, and directly with clients to produce commercials. He's worked with Victoria Secret, Ralph Lauren and more.
Jeffrey began his career as a fashion designer and was named one of the top 10 designers in the US before switching careers to film and video production.
He also teaches a popular course at the Parsons School of Design and recently published a book by the same name—Creative Careers: Making a Living with Your Ideas.
In this episode, we're his students for a short lecture and I can't wait for you to soak in all the wisdom.
Episode show notes: https://jennarainey.com/jeffreymadoff
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Curious about how to build a brand but don't know where to start? And what's the difference between a business and a brand?
These days with websites and social media, so much of our business is visual. That's why I think every business owner should treat their business as a brand (in other words, give time and attention to the visual details).
In this episode, get my 7-step process to building a business and a brand!
Episode show notes: https://jennarainey.com/buildabrand/
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Especially as a new business owner, mistakes, bumps, obstacles...they're inevitable. It's all part of the entrepreneurship journey.
In this episode, I reflect on my last 8 years of owning a business and what I would tell 23-year-old Jenna...
...the 23-year-old Jenna who's sitting at her kitchen table late at night after a long day at the cubicle, practicing calligraphy and painting, and getting ready to take the leap to start a creative business.
If you're starting a new creative venture (or want to!), I've got insights to share to help you prepare so you can succeed!
Episode show notes: https://jennarainey.com/owningabusiness/
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Do you set goals for your life or business? And here's an even bigger question...do you typically hit those goals?
Because I know a thing or two about setting goals and not hitting them...or forgetting them...or changing my focus (thanks, ADD). But it can happen! Life happens and pivots are common—sometimes even essential.
Over the years, I've learned a few things about goals and in this episode, I share with you my favorite resources and tips to help you stay on track.
Episode show notes: https://jennarainey.com/setgoals/
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Do you have a blog?
If you're thinking, Who the heck has a blog anymore?, then I urge you listen to this previous episode where I explain why it's so important!
If you do have a blog, I want to let you in on 4 insider tips to help expand your audience.
Episode show notes: https://jennarainey.com/publishblog/
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The importance of an email list is something I cannot stress enough! Especially when our economy is experiencing a downturn at the moment and customers are staying in doors, how are you as a business owner staying front of mind with your clients/customers?
If you're still scratching your head and asking, "Why start an email list? Email is dead!"...think again!
Email is the only way to *algorithm proof* your biz and allow you to keep in contact with your potential and existing customers! Creating an email list is the KEY to sustainability and helping you weather any storm that comes along.
When should you start an email list? NOW! Even if you're just starting a business, email should be your focus! The thing with email is, it compounds over time...the more you nurture it, the more it will grow!
Episode show notes: https://jennarainey.com/theimportanceofanemaillist/
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Do you work with your spouse or partner? Or are you thinking about working with your significant other on a business venture? John Rainey (my husband) will be the first to tell you that while it's not always easy, it can definitely be worthwhile.
John started working full-time at Jenna Rainey HQ a year and half ago and he is the content KING. He's my videographer, YouTube director, podcast editor, and he does a friggin' good job at it all, too. (And he's all self-taught!)
So in this episode, he shares his insider tips for building a successful YouTube channel, our daily routine, and his favorite (and least favorite) things about working with me.
Episode show notes: https://jennarainey.com/johnrainey/
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Do you know what gets me excited and geared up for a new year? Planning out my entire year's promo calendar!
Last month, my team and I sat down on a few Zoom class and laid out our entire 2021 calendar.
I know it can feel daunting but doing this strategic work ahead of time can help you to give you clarity and focus while you create content throughout the year. And I think this year especially has us all ready for the feeling of a fresh start a new year brings.
Episode show notes: https://jennarainey.com/planningpromos/
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Are you getting ready to plan your 2021?
In Q4 of each year, I think it's a great practice to take some time to reflect on what worked and what didn't in your life and business, so you can keep those things in mind moving forward. We've got to learn from our mistakes and also keep doing whatever drives success and fulfillment!
In this episode, I'm going to give you an inside look of this past year at Jenna Rainey LLC—what we launch, what we did differently, what worked, what didn't work, and how we overcame some challenges.
If you're curious about what goes on behind the scenes in my business, about how I manage my time, or you just want to learn from my mistakes, this episode is for you.
Episode show notes: https://jennarainey.com/2020recap/
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I want to get real and personal with you today about a topic that's incredibly important to me—living with a mental illness. This year (2020) has been tough for so many people. Even without the uncertainty of the economy and the pandemic, being a business owner has its challenges.
Mental illness is not a weakness and it is not anyone's fault.
You are capable of success and being a leader, you are strong and have so much to contribute to your relationships, your experiences, and LIFE.
Episode show notes: https://jennarainey.com/mentalillness/
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There's a time to copy and then there's a definite time to not copy. Here's the difference:
It is ok to copy to learn. It is NOT ok to replicate or copy someone's work to pass it off as your own and use it for marketing or commercial purposes.
This is in fact why there are copyright laws and intellectual property lawyers.
Here's the thing. It's really hard these days to be completely pure in your work. Inspiration is everywhere: it's easily searchable and something we stumble into often by scrolling on Instagram and Pinterest, and who knows just how much a quick glance through social media is actually seeping through our minds and impacting our ideas, our creative process, etc. BUT, there are a couple key points that I want to share with you from my own experience over the last couple of years that I hope will help you understand the deeper impact of copying.
Episode show notes: https://jennarainey.com/the-truth-behind-copying/
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How many hashtags are you using? Are you using popular ones or niched ones?
If you find hashtags confusing, you're not alone!
There's so much conflicting info and research about Instagram hashtags, so get out your notebook and let's get a tangible game plan to navigate the hashtag dilemmas.
In this crash course episode, I give you the best tools I've found that helps accounts of ALL sizes.
Episode show notes: https://jennarainey.com/hashtags/
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Just over a year ago, I decided it was time to hire an assistant. I wanted to grow my business and also do less of the things that weren't my specialities. That's when Kelly came into my life and now, she's my right-hand lady/operations manager/integrator.
I'm super excited to introduce you to her and let you all in on what it's really like behind-the-scenes working at Jenna Rainey HQ.
Kelly is just the organization to my Type B-ness. She is the poking holes to my big crazy ideas. She is the detailed-oriented Asana task champion. She just has absolutely changed my life.
In this episode, Kelly gives some really good, honest answers about:
- My strengths and weaknesses
- How we met and the interview process
- Why we make a strong team together
- What she does, what her roles and responsibilities are within my business
- Some of her favorite organization hacks that's she's picked up over the yearsEven if you don't have anybody working for you right now, knowing about the dynamic with somebody who does take on an operations manager role can be insightful and helpful for the future!!
Episode show notes: https://jennarainey.com/kellymartin
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Mindset is a HUGE topic not only in the entrepreneurial space, but also in wellness and personal growth.
And for good reason! Mindset is incredibly powerful, even more than we realize sometimes.
In this episode, I give you my 3 top mindset shifts that I think are game-changers.
Episode show notes: https://jennarainey.com/mindsetshifts/
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I'm a firm believer that your morning routine can set the tone for your day—personally and professionally.
So when Jennifer Cook of Minimal and Well asked me to be part of her Power Morning speaker series, I was pumped.
I'm super passionate about wellness and over the last 8 years of owning my business, I've experienced how morning habits and what you put in your body affects your mood and mental clarity.
And it's important to remember that it's an ongoing process that looks different for everyone! My morning routine gets tweaks about every quarter depending on what my body and soul needs in that season.
For those of you who are struggling to find inspiration in the morning and sustain that energy throughout the day, this interview is for you!
Episode show note: https://jennarainey.com/powermornings/
Minimal and Well: https://www.minimalandwell.com/
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