エピソード
-
Recently, I sat down with Katheryn Jones Lish, an expert in joint ventures and partnerships, for an insightful episode of the Marketing Secrets podcast. Katheryn and I dived deep into a tactic that played a pivotal role in building ClickFunnels to $10 million in revenue without a single ad purchase during its first two years: joint ventures. We unpacked how these partnerships can provide a powerful alternative to paid advertising, offering a scalable and sustainable way to drive traffic and sales.
Katheryn shared her incredible journey, starting from her dorm room with limited resources to mastering the art of joint ventures. We discussed the framework she developed for creating successful collaborations, including how to identify complementary partners, position your offer effectively, and use step-by-step systems to ensure both parties achieve their goals. Her approach has delivered transformative results, and she offers actionable insights that anyone—from beginners to seasoned entrepreneurs—can implement.
Key Takeaways:
Understanding Joint Ventures: What they are, how they work, and why they’re a game-changer for traffic and sales.
Complementary Partnerships: How to identify partners whose audiences align perfectly with your offer.
Breaking News Method: Katheryn's strategy for standing out and positioning yourself as the go-to choice for collaborations.
Repitching for Success: Leveraging results to turn one-time partnerships into ongoing collaborations.
Avoiding Common Mistakes: Why proving your offer and pitch matters before approaching a potential partner.
Whether you're looking to break free from ad reliance or scale your business to new heights, this episode is packed with strategies that can redefine your approach to growth. Tune in and learn how to make partnerships your secret weapon!
And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree
Learn more about your ad choices. Visit megaphone.fm/adchoices -
In today’s episode of the Marketing Secrets podcast, I dive into one of my favorite strategies: creating and leveraging noise to make your products irresistible. I know firsthand how crucial it is to capture attention in a crowded marketplace, and today I’m sharing insights to help you do just that. We explore the difference between making your own noise versus aligning with noise that already exists in your industry. Both approaches have their pros and cons, but there’s a lot of potential in strategically using trends and events to drive traffic and boost sales.
I share practical ways to capitalize on seasonal and cultural events, whether it's major sports matches or the wave of New Year's resolutions. It’s about harnessing the energy already present and riding that wave to introduce your offers. These tactics may seem simple, but they can be game-changers in connecting with your audience at the right moment.
Key Highlights:
Understanding the importance of creating a reason for your customers to buy now.
How to align with trends and existing cultural moments to drive engagement.
The difference between adding bonuses versus offering discounts and why the former could be a better strategy.
Real-life examples, like how I’ve utilized big events like Black Friday or Christmas for ClickFunnels promotions.
Insights on over-delivering in all aspects of your marketing to build lasting trust and brand loyalty.
Whether you’re planning holiday campaigns or thinking ahead to 2025, this episode will give you the clarity and motivation to make your marketing stand out. Don't miss it!
And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree
Learn more about your ad choices. Visit megaphone.fm/adchoices -
エピソードを見逃しましたか？
-
Recently, I had the pleasure of speaking with the incredible Katheryn Jones Lish, a powerhouse in the funnel-building world. Katheryn first came into the ClickFunnels ecosystem back in 2015 and has since made an impressive career out of building and designing high-converting sales funnels. We just wrapped up the "Sell Sales Funnels Challenge" at the ClickFunnels office, and in this episode, we dive into how anyone can turn funnel building into a lucrative business. Katheryn shares her journey from college student to successful entrepreneur, driven by a passion to impact both her family and the world.
Katheryn's story is one of transformation and purpose. She recounts her experiences, including early struggles, learning how to market online, and how she found ClickFunnels. We also discuss the resistance she faced, such as personal challenges that tested her entrepreneurial aspirations. Despite the doubts of others, Katheryn's faith in her vision empowered her to design a life that balances family and a thriving career. Our conversation touches on the powerful concept of “enabling and providing opportunities” and how this shaped her approach to business and parenting.
Key Highlights:
Strategies for building a funnel agency and scaling to a full-fledged business.
Finding clients who are in need and effectively communicating your value to them.
How to leverage funnel hacking and design hacking to create high-converting funnels.
The journey from basic funnel design to advanced optimization and agency building.
Insights into balancing entrepreneurship with personal and family life.
Whether you're a budding funnel builder or looking to elevate your skills, this episode is packed with insights to help you turn your passion for funnels into a profitable venture. Join us and discover the opportunities that await in the funnel-building world!
And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree
Learn more about your ad choices. Visit megaphone.fm/adchoices -
In this exciting conclusion of the five-part Atlas Shrugged interview series on the Marketing Secrets podcast, I sat down with Josh Forti for a deep, engaging, and sometimes humorous conversation that delves into entrepreneurship, leadership, and the philosophical ideas inspired by Ayn Rand’s famous book. We had been talking for over three hours, starting our session late at night and continuing into the early hours, but the energy and insights made it all worthwhile.
Josh and I explored the importance of having role models and mentors, especially as you climb higher in the business world. We discussed who I look up to in business and life, from companies like Salesforce to individuals like Tony Robbins. We shared stories about the balance between ambition and faith, and the incredible impact of following a calling or purpose that feels bigger than oneself. One of the most moving parts was discussing Tony Robbins' sincerity and the profound moments I've experienced with him, both on and off stage.
Here are some of the key topics we covered:
Role Models in Business: Why looking up to industry giants like Salesforce and HubSpot inspires me to reach the next level.
Faith and Purpose: How seeing our work as a calling changes everything and gives us the strength to persevere through challenges.
Lessons from Tony Robbins: Stories about Tony’s influence, sincerity, and the life-changing energy he brings to his events.
Handling Pressure: Strategies I use to cope with the immense responsibilities of leading a massive community and business.
Personal Insights: From my greatest fears as a parent to how I seek spiritual guidance before major events.
This episode is packed with reflections on how to navigate the complexities of leadership, stay true to your values, and remain grounded even when the weight of the world feels overwhelming. Join us for a heartfelt discussion that encourages us all to embrace our purpose and run with it.
And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree
Learn more about your ad choices. Visit megaphone.fm/adchoices -
On this episode, I take you on a journey into the world of hypnotic selling and how you can use these techniques to boost your sales and influence online. Now we’re trying something new with this content, in which we reference the powerful lessons I learned from Darren Stephens, an expert hypnotist and public speaker, alongside strategies I’ve refined over the years from studying hypnosis and its impact on sales. In the future, we may even pivot to calling this the Selling Online Podcast, but hopefully you enjoy this new format!
For this episode, I wanted to deliver a unique experience, combining my eight hypnotic selling secrets with a special replay of Darren’s legendary presentation from the second Funnel Hacking LIVE event. I begin by sharing my journey of discovering how hypnosis principles can be ethically applied to marketing and sales, using subconscious persuasion to connect with and influence your audience effectively. I dive into concepts like using suggestions to bypass the conscious mind, creating vivid future outcomes through age progression, and the art of getting people into a “yes” state to improve your closing rates. Then we jump into Darren Stephen’s full presentation from FHL.
If you’re curious or skeptical about how these strategies work, this episode will provide a fascinating, practical breakdown that you can implement in your own sales processes.
Key Highlights:
Hypnotic Suggestions: How to influence your audience’s subconscious mind through strategic language patterns.
Age Progression Techniques: Creating vivid future scenarios to help prospects envision their success with your offer.
Building Rapport and Authority: Insights from Darren Stephens on using truisms and universal statements for connection.
The Yes State: How getting repeated affirmations from your audience primes them to say yes to your offer.
Ethical Use of Hypnosis: Darren emphasizes the importance of using these tools from a place of genuine care and intent.
Whether you’re a seasoned marketer or just beginning to craft your sales presentations, these hypnotic techniques could be the missing link to transform your selling strategy. Tune in and learn how to harness the power of subconscious influence to skyrocket your sales!
And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree
Learn more about your ad choices. Visit megaphone.fm/adchoices -
In this episode of the Marketing Secrets podcast, I continue my in-depth conversation with Josh Forti, exploring the ideas in Atlas Shrugged and diving into the intersection of personal beliefs, entrepreneurship, and family values. Throughout this series, we’ve tackled sensitive subjects like religion, politics, and the evolving role of family, all framed within the philosophy of Ayn Rand’s classic. In this fourth installment, Josh and I examine the driving forces behind entrepreneurship, the challenges of staying true to core values, and how these principles influence both business and personal life.
Josh and I discuss how our upbringings and relationships with our parents shaped our outlooks and entrepreneurial spirits. We reflect on how pivotal those early family values were to our development, particularly the roles of our fathers as hardworking role models and our mothers as sources of unconditional support. We also talk about the significant impact of maintaining a balance between masculine and feminine energy in relationships, a concept I first explored with Tony Robbins.
Key Highlights:
Parental Influence: How family dynamics and values shape entrepreneurial drive and personal development.
Masculine and Feminine Energy: Insights from Tony Robbins on balancing energies in relationships and their importance in family stability.
Entrepreneurship and Influence: The role of communication in making complex ideas accessible and influential to a broad audience.
Philosophical Conflicts: Navigating the concepts of charity and self-interest in Atlas Shrugged and reconciling these with our faith and moral values.
This episode is packed with personal insights on navigating life as an entrepreneur while remaining grounded in one’s values. Join us as we reflect on the intersection of philosophy, family, and business and how they shape our path forward.
Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels
And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree
Get 70% off on Welch Equities' retail price at wealthyconsultant.com/secrets
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Hey everybody, welcome back to the Marketing Secrets podcast! I just finished up a fantastic session answering some top questions in the One Funnel Away Challenge, where we dove deep into core selling frameworks and the strategies to make them work effectively. It was a great chance to connect with everyone and tackle areas where people commonly get stuck, especially with the “Who, What, Why, How” script and the Epiphany Bridge.
In this episode, I break down these foundational scripts and how they can evolve to suit different contexts, from short ads to high-ticket webinars. I also cover how to adjust your positioning to boost conversions, plus a look at the “Perfect Webinar” approach and how to maximize it for bigger offers.
Key Highlights:
Understanding the Epiphany Bridge: How this storytelling approach establishes connection and builds trust in your offers.
Who, What, Why, How Script: Why this simple structure is essential for quick pitches and short-form sales.
When to Level Up: Knowing when to upgrade from a VSL to the Perfect Webinar script for higher ticket items.
Offer Positioning: The importance of aligning your pricing with the problem you’re solving and the potential returns.
Lead Magnets that Sell: Tips on structuring your lead magnets to create anticipation and increase engagement with your VSL.
Tune in to find out how to take these insights and immediately start leveling up your sales strategy!
Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels
And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree
Get 70% off on Welch Equities' retail price at wealthyconsultant.com/secrets
Learn more about your ad choices. Visit megaphone.fm/adchoices -
We’re back with part 3 of my fascinating interview with Josh Forti and our special series exploring Atlas Shrugged by Ayn Rand. In this installment we unpack powerful lessons from the book that continue to shape the way I think about business, value, and success. We focus on what it means to be a “prime mover” and discuss how producers can create meaningful change without losing their identity or purpose.
Josh and I explore a variety of deep topics in this episode, from the importance of fulfilling work to navigating societal expectations around success. One of the standout moments was when we discussed Myron Golden’s “four levels of value” framework, which breaks down the hierarchy of contributions—from manual labor to visionary leadership—and why each level plays a crucial role. This conversation pushed us to ask hard questions about fulfillment and whether everyone needs to be an entrepreneur to feel truly alive.
Key Topics and Questions Explored:
Fulfillment vs. Achievement: Can someone find deep fulfillment in roles that society views as “average” or non-entrepreneurial?
The Four Levels of Value: We break down how workers, managers, communicators, and visionaries contribute to building a thriving organization.
Success and Societal Criticism: How do you thrive in a world where success can often be criticized or misunderstood?
Balancing Ambition and Contribution: What does it take to succeed while still giving back to your family, community, and society?
The Art of Writing as a Journey: I share insights about my next book project and how it’s reshaping the way I think about storytelling.
If you’re someone trying to balance growth with purpose, or you’ve ever questioned the path you’re on, this episode will resonate deeply with you. It’s packed with thought-provoking ideas, actionable insights, and a few personal stories you won’t want to miss. Tune in, and let’s explore what it really means to shrug off limits and step into your full potential!
Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels
And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree
Get 70% off on Welch Equities' retail price at wealthyconsultant.com/secrets
Learn more about your ad choices. Visit megaphone.fm/adchoices -
I had the pleasure of sitting down with McCall Jones, founder of Charisma Hacking, and together we dove deep into a topic every entrepreneur struggles with: how to be your authentic self on camera. McCall has a powerful framework that makes it easier for anyone to present with confidence, without trying to mimic people like Tony Robbins or Gary Vee. If you’ve ever felt awkward or out of place while speaking or presenting or when making a video, this episode is for you.
McCall shares how understanding your unique "charisma type" helps you stay true to yourself while still connecting with your audience. We also talked about how storytelling—when done right—can increase the value of what you’re offering. Whether you’re speaking on stage, on a Facebook Live, or filming ads, knowing how to tap into your charisma can make all the difference in your results.
Key Highlights:
Discovering Your Charisma Type: Find the style that fits you, so you no longer feel fake or uncomfortable in front of a camera.
Emotionally Engaging Stories: Learn how to tell stories that spark connection and inspire action.
The Power of Staying "On Center": Avoid looking inauthentic by aligning with your natural charisma type.
Real-World Examples: We discuss my own struggles with pitching and how McCall's feedback helped me avoid common pitfalls.
Charisma Styles Broken Down: Learn the distinctions between different charisma types like Excite, Roar, and Charm—and how to find your own.
This conversation is packed with insights to help you unlock the power of authenticity and storytelling in your business. Tune in now to transform how you present and connect with your audience!
Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels
And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree
Get 70% off on Welch Equities' retail price at wealthyconsultant.com/secrets
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Welcome back to part two of my deep dive with Josh Forti into Atlas Shrugged by Ayn Rand. This conversation is a continuation from the first episode, where we explore some of the philosophical themes in the book and their real-world applications. If you missed part one, I recommend starting there before diving into this episode—it’ll give you the full context of our thought-provoking journey.
In this episode, Josh and I discuss topics that go beyond just the book itself. We explore ideas about ambition, productivity, and personal fulfillment, as well as how these concepts influence the way we build businesses and lead our lives. It's not just about scaling companies but also understanding the motives behind why we create, strive, and continue to produce—even when it seems like we've already achieved success.
Key Highlights:
Greed vs. Growth: We question how ambition is often misinterpreted as greed and explore how personal growth transforms with life stages.
Sedation vs. Creation: A deep dive into why so many people stop producing, and how fear or discomfort drives them toward sedation instead of action.
Government and Charity: We challenge traditional views on taxes, charity, and responsibility, asking if personal giving should replace government intervention.
The Producer's Mindset: We unpack why some people are naturally driven to create and keep building, even after reaching financial success.
If you’re interested in how philosophical insights can shape your personal and business decisions, this episode will definitely give you some powerful takeaways. Listen in, and let’s continue pushing the boundaries of what’s possible!
Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels
And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree
Get 70% off on Welch Equities' retail price at wealthyconsultant.com/secrets
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Nathan Barry, the creator behind ConvertKit (now rebranded as Kit) came to visit my Inner Circle and gave a very special presentation. Nathan’s journey from a designer to building a software empire fascinated me. He originally tried to solve his frustrations with MailChimp and, in doing so, founded a business that today generates $45 million annually.
In this episode, Nathan and I unpack the lessons he’s learned from building and scaling ConvertKit to rebranding it into something bigger. He offers transparent insights into the challenges of entrepreneurship, including the crucial moments when you have to either shut down or double down.
Throughout the conversation, Nathan opens up about the turning points that shaped his business. From battling churn to leveraging direct sales in the early days, he shares how a relentless focus on product quality and customer experience laid the foundation for his success. He also discusses his decision to turn down a $200 million acquisition offer and the ripple effects it had on his executive team—proving that even the right decision can bring new challenges.
Key Highlights:
Shutting Down or Doubling Down: The pivotal question every entrepreneur faces when their business stalls.
Fighting Churn: Strategies Nathan used to reduce churn, including shifting customers to annual plans.
The Power of Direct Sales: Why doing things that don’t scale—like concierge migrations—helped build momentum early on.
Rebranding and SEO Challenges: How transitioning to kit.com presented unique hurdles and opportunities.
The Importance of Execution: Why Nathan built a habit of writing 1,000 words a day for 600 days—and how it fueled his entrepreneurial success.
This episode is literally packed with valuable insights for anyone navigating the ups and downs of scaling a business. Tune in to learn practical strategies for growing your audience, retaining customers, and staying focused on what matters most.
Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels
And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree
Get 70% off on Welch Equities' retail price at wealthyconsultant.com/secrets
Learn more about your ad choices. Visit megaphone.fm/adchoices -
A little while back, I had the opportunity to sit down with Josh Forti for an in-depth discussion about one of the most thought-provoking books I’ve ever read: Atlas Shrugged by Ayn Rand. This wasn’t just your typical business or marketing chat. Josh and I went deep into the themes of personal responsibility, capitalism, government overreach, and the pressures entrepreneurs face when they carry the weight of the world. If you’ve ever felt the strain of growing a business, this conversation will resonate with you. We talked about what happens when the “producers”—those who drive society—decide to walk away and let it all crumble.
In this first part of a five-part series, we explore the impact of Rand’s philosophy on business and life, touching on the tension between personal ambition and societal good. We didn’t shy away from controversial subjects, discussing politics, religion, and the complex emotions that come with building something meaningful. I even share how reading this book during a pivotal moment in my life gave me new insight into balancing self-interest and contribution.
Key Highlights:
Government Regulations vs. Entrepreneurship: How real-world business struggles mirror those in Atlas Shrugged.
Capitalism and Self-Interest: Is greed always bad, or does it serve as the starting point for growth and innovation?
The Shift from Self-Focus to Impact: My personal journey from focusing on business success to embracing the ripple effect of helping others.
Dealing with Pressure: How entrepreneurs manage the crushing weight of expectations, and what it means to "shrug" like Atlas.
This is just the beginning of a fascinating series where we unpack big ideas and challenge some deeply held beliefs. Whether you’ve read Atlas Shrugged or not, I promise this conversation will spark new thoughts and perspectives on how to approach life and business. Tune in and join us on this journey of exploration!
Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels
And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree
Get 70% off on Welch Equities' retail price at wealthyconsultant.com/secrets
Learn more about your ad choices. Visit megaphone.fm/adchoices -
I had an amazing conversation with Hala Taha, someone who has not only been instrumental in running my podcast but has also completely transformed the way I think about podcasting as a business.
We dive deep into her journey from working in radio and starting her own blog to creating the hugely successful Young and Profiting Podcast and founding YAP Media. Hala taught me how to grow, monetize, and structure a podcast, changing my podcast from a fun hobby into a thriving business. If you've ever wanted to take your podcast to the next level or even start one, you’ll want to hear what Hala has to say!
During our chat, we also covered how Hala is one of the few people I know successfully using LinkedIn to drive massive traffic and grow a business. By the end of our conversation, I was so impressed that I was ready to hire her and her team to run my LinkedIn strategy. Hear not only how to run and scale a podcast but also how to leverage LinkedIn to increase visibility and connect with your audience in powerful ways.
Key Highlights:
How to structure a podcast for growth and monetization
Strategies for selling ads on podcasts and maximizing your revenue
Using LinkedIn as a business tool to grow your network and drive traffic
The power of consistency and audience engagement in podcasting
Creative ways to recruit volunteers and build a team around your podcast
Whether you're just getting started or looking to level up your podcast and LinkedIn game, this episode is packed with insights and actionable strategies! Tune in to discover how Hala has taken my podcast and LinkedIn strategy to new heights!
Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels
And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree
Get 70% off on Welch Equities' retail price at wealthyconsultant.com/secrets
Learn more about your ad choices. Visit megaphone.fm/adchoices -
On this episode of the Marketing Secrets podcast, I revisit the topic of Extreme Ownership—a principle that has shaped not only my business but also how I approach every challenge that comes my way. In this return episode, I share an interaction I had with someone in our community who was struggling to get traction with her business and explain why it’s critical to take full responsibility for your own success. It’s not about placing blame or looking for others to solve your problems; it’s about owning your journey and being willing to push through the discomfort and setbacks.
Throughout the episode, I break down why relying on others, whether it’s a coaching program or a mentor, to deliver success is a recipe for failure. Instead, I emphasize the need to shift the focus back to yourself and the actions you’re taking—or not taking—to move forward. I reflect on my own early struggles and share how consistently putting myself out there, whether it was on a stage or through webinars, was the only way I built the skills and confidence needed to succeed. This is the same mindset that can help anyone listening to break through the barriers holding them back.
Key Highlights:
Taking Extreme Ownership: How to stop relying on external sources for success and start taking 100% responsibility for your results.
The Power of Repetition: Why your first attempts might suck, and that’s okay—keep iterating and refining until you get it right.
Proven Business Models: Why sticking to what’s been proven to work is far more effective than trying to reinvent the wheel.
Mindset Shifts for Success: Why changing how you phrase things can make or break your business journey.
This episode is from a few years ago, so I may make a few dated references, but overall, the message still rings true. If you’re struggling to make progress, this episode is for you. Tune in to hear more about how owning your role and taking charge can transform your business and personal growth.
Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels
And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree
Get 70% off on Welch Equities' retail price at wealthyconsultant.com/secrets
Learn more about your ad choices. Visit megaphone.fm/adchoices -
In this episode of the Marketing Secrets podcast, I had the pleasure of sitting down with Brendan Kane, a social media strategist, author, and expert in crafting viral content. Brendan has built a career helping brands and individuals achieve massive social media success. He’s the author of several books, including One Million Followers, Hook Point, and his latest work, The Guide to Going Viral. Brendan was in Boise to spend time with my team, helping us refine our social media strategy, so I took the opportunity to pick his brain and share his insights with you.
During our conversation, Brendan shared his unique approach to social media strategy, which he’s used to generate over 60 billion views and 100 million followers across various platforms. We dive into the importance of choosing the right content format, understanding the contextual elements that drive engagement, and how to avoid the pitfalls that many people face when creating content for Instagram, YouTube, or other platforms. Whether you’re looking to get your first 10,000 followers or aiming for millions, the strategies Brendan shares can be applied at any level to enhance your social media presence.
Key Highlights:
Understanding Content Formats: Brendan explains how choosing and mastering the right format for your content is essential for consistent performance.
Analyzing Performance Drivers: Learn the key factors that make some videos achieve millions of views while others get lost in the feed.
Effective Use of Calls-to-Action: Discover when and how to incorporate calls-to-action within your content to increase conversions without sacrificing engagement.
Adapting to Different Platforms: How to adjust your strategies for Instagram versus TikTok and YouTube for maximum impact.
Maximizing Organic Reach: Tips on using paid promotion to extend the reach of your best-performing content.
If you’re serious about taking your social media strategy to the next level, you won’t want to miss this deep dive with Brendan Kane. Tune in to learn how to break through the noise and build a truly engaging social media presence.
Free Download - The Guide to Going Viral: https://hookpoint.com/russell
Hook Point Website: https://goingviral.cc/russell
Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels
And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree
Get 70% off on Welch Equities' retail price at wealthyconsultant.com/secrets
Learn more about your ad choices. Visit megaphone.fm/adchoices -
On this episode of the Marketing Secrets podcast, I dive into one of the most transformative concepts in the marketing world—Hook, Story, Offer. This is something I stumbled upon unexpectedly, and it has since become the foundational framework for all my funnels, ads, and landing pages. It’s not just a catchy phrase; it’s the answer to why businesses succeed or fail. When you break it down, if there’s an issue in your funnel, it’s always related to either the hook, the story, or the offer. After testing and refining this concept, I realized it was the key to everything and included it in all three of my major books—DotCom Secrets, Expert Secrets, and Traffic Secrets.
In this episode, I share the very first presentation I gave on this concept at Funnel Hacking Live, where I explained how mastering this framework can transform your business. We cover everything from why your hooks are crucial for grabbing attention to how your story connects with your audience, and finally, how to craft an irresistible offer that drives conversions. If you understand and master these three elements, you can create funnels that not only work but thrive.
Key Highlights:
Understanding the Framework: Learn why every problem in your funnel can be traced back to your hook, story, or offer.
Crafting Compelling Hooks: How to use hooks to capture attention and stand out in a crowded marketplace.
Perfecting Your Story: Discover why storytelling is the most powerful tool to change beliefs and inspire action.
Creating Irresistible Offers: Get insights into bundling products and adding value, so your offers become impossible to refuse.
Whether you're struggling with low conversion rates or just looking to take your funnel to the next level, this episode is packed with actionable advice to help you diagnose and fix any issues. Tune in to learn how to become a master of the Hook, Story, Offer framework and revolutionize your marketing strategy!
Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels
And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree
Get 70% off on Welch Equities' retail price at wealthyconsultant.com/secrets
Learn more about your ad choices. Visit megaphone.fm/adchoices -
On this episode of the Marketing Secrets podcast, I had the honor of interviewing someone whose work has shaped how I lead my team and build my business—Patrick Lencioni. Patrick is the author of "The Five Dysfunctions of a Team" and a pioneer in leadership and organizational health. For nearly two decades, I've been following his insights on creating functional, high-performing teams. So, when he released his new assessment tool called "The Six Types of Working Genius," I knew I had to dive in and see how it could help our community.
In this conversation, we delve deep into the Working Genius framework and how it revolutionizes the way you build and manage teams. Patrick explains how understanding your team's individual strengths and weaknesses can optimize productivity, increase job satisfaction, and ultimately drive your business forward. He shares how this new assessment is different from other personality tools—like Myers-Briggs and DISC—by focusing on productivity rather than just personality, making it ideal for entrepreneurs and leaders who want to get the most out of their teams.
Key Highlights:
The Six Types of Working Genius: Learn about the six areas where people excel—Wonder, Invention, Discernment, Galvanizing, Enablement, and Tenacity—and how these can help you place the right people in the right roles.
Team Dynamics and Productivity: Discover how to build balanced teams by identifying gaps in your team's working genius and leveraging complementary skills.
Practical Application: Patrick shares real-world examples of businesses transforming their productivity by using the Working Genius model, emphasizing the power of aligning tasks with people's innate strengths.
Whether you’re just starting to build your team or looking to refine how your current team works together, this episode provides actionable strategies for creating a happier, more productive work environment. Tune in and find out how to put the right people in the right seats on your company’s bus!
Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels
And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree
Get 70% off on Welch Equities' retail price at wealthyconsultant.com/secrets
Learn more about your ad choices. Visit megaphone.fm/adchoices -
When was the last time you got to be a fly on the wall for a live coaching session? Ali Abdaal recently interviewed me for his podcast & YouTube channel where I dive into a powerful business coaching session for his business!
In this unique and public coaching session, we explore the complexities of scaling a $5 million business to $10 million while detaching the revenue stream from the founder's direct involvement. This conversation delves deep into the balance of leveraging personal branding for growth and making your business self-sustaining by building strong value ladders and evergreen strategies.
Throughout the session, Ali and I tackle the challenge of turning sporadic launches into consistent revenue streams without losing personal freedom. We explore how to take successful live launches and transition them into evergreen funnels that can continuously bring in sales. You'll hear my take on solving "math problems" (like optimizing funnels and conversion rates) versus "drama problems" (psychological barriers that prevent scaling), and why getting clarity on these distinctions can unlock exponential growth.
Key Highlights:
Transitioning from live cohorts to evergreen courses: Best practices to maintain high engagement and profitability.
The power of a well-structured value ladder: Offering high-value courses and coaching without burnout.
Scaling from $5 million to $10 million: Strategies to double revenue while reducing direct involvement.
Math vs. Drama: How solving psychological barriers can accelerate business growth.
Creating effective ads and webinars: Tactics for converting organic and paid traffic.
Tune in to gain insights on creating a scalable business that frees up your time while continuing to grow your revenue!
Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels
And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree
Get 70% off on Welch Equities' retail price at wealthyconsultant.com/secrets
And if you're interested in joining my Inner Circle, check it out here: https://innercircleforlife.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
In this episode of the Marketing Secrets podcast, I had the incredible opportunity to dive into some rarely discussed entrepreneurial strategies of Napoleon Hill. Most people know Hill for his personal development principles in Think and Grow Rich, but what many don't realize is that he was also a master entrepreneur. I recently spent time immersing myself in Hill's old manuscripts, uncovering 10 specific things he did that directly relate to how we, as entrepreneurs, can build and scale our businesses.
In this episode, I break down the importance of telling your origin story repeatedly, how to build a core philosophy for your business, and the crucial role of promotion and partnerships. Hill’s journey wasn’t just about success principles — he was a student of marketing and advertising and used these skills to push his message to the masses. These lessons are timeless and still apply to entrepreneurs today, helping us shape our businesses in ways that stand the test of time.
Key Highlights:
Telling your origin story: How Napoleon Hill used storytelling to grow his influence and why it’s crucial for entrepreneurs.
Building a core framework: Learn how Hill gathered and created his success philosophy, and how you can do the same for your business.
The importance of promotion: Discover how Hill mastered advertising to spread his message, and why marketing is just as important as your product.
Partnerships and legacy: Insights into Hill’s partnership with W. Clement Stone and how to set up a legacy for your business to last beyond your lifetime.
Tune in to discover how to apply these principles to your entrepreneurial journey!
Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels
And if you want to enjoy the Marketing Secrets Show ad-free, check out http://marketingsecrets.com/adfree
Get 70% off on Welch Equities' retail price at wealthyconsultant.com/secrets
Learn more about your ad choices. Visit megaphone.fm/adchoices -
In this episode of the Marketing Secrets podcast, I share with you another segment from the Selling Online Event, where I had the pleasure of interacting with a range of entrepreneurs at different stages of their business journeys. From building mentorship programs to selling books to libraries, this episode is packed with advice on scaling, making strategic decisions, and optimizing business models. Each question brought forward a unique challenge, and I shared my thoughts on how to approach these situations, offering actionable solutions that apply across various industries.
One of the central themes was the importance of creating value through partnerships, whether collaborating with industry leaders or using your platform to attract key players. We discussed effective collaboration models, licensing content, and scaling through community access. Another highlight was how to refine sales funnels, particularly for B2B and high-ticket offerings, where it’s essential to shorten the buying cycle by getting all decision-makers on board for presentations.
Key Highlights:
Structuring Collaborations: Insights on profit-sharing structures and collaboration models for scaling quickly.
Selling to Libraries: Strategies for transitioning from one-on-one sales to one-to-many models.
Physical and Digital Product Continuity Models: How to introduce subscription models in seasonal businesses to maintain continuity.
This episode is loaded with strategies for growing and optimizing various business models, making it essential for anyone looking to take their business to the next level. Tune in for some actionable takeaways you can start using immediately!
Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels
And if you want to enjoy the Marketing Secrets Show ad-free, check out http://marketingsecrets.com/adfree
Get 70% off on Welch Equities' retail price at wealthyconsultant.com/secrets
Learn more about your ad choices. Visit megaphone.fm/adchoices - もっと表示する
