エピソード
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What if I told you that principles from rock 'n' roll can transform AI and revolutionize digital marketing?
Digital marketing often struggles to truly captivate and engage audiences, leading to wasted resources and low ROI. Creating content that resonates emotionally with consumers remains a significant challenge for many brands.
Despite using various tools and strategies, many marketers find their campaigns falling flat. The frustration grows as they realize their content lacks the emotional depth needed to make a lasting impact, leading to disconnected audiences and ineffective marketing efforts.
Enter Kate Bradley Chernis, who brings a unique perspective to the digital marketing world. As a former rock 'n' roll DJ broadcasting to 20 million listeners a day, Kate has an unparalleled understanding of audience engagement. Now, as the co-founder and CEO of Lately, she leverages the neuroscience of music to drive revolutionary AI technology. Kate's innovative approach is transforming content creation and digital marketing, offering a fresh, effective way to connect with audiences on a deeper level.
The MarTech Show hosts Robin Dimond and Mike Allton will talk to Kate Bradley Chernis about:
🔶Innovative Insight: Understanding how the neuroscience of music can be applied to AI technology to create more engaging content.
🔶Practical Applications: Learning about real-world successes where music-inspired AI has dramatically improved marketing outcomes.
🔶Future Directions: Insights into the future of generative AI and how it can continue to revolutionize digital marketing by tapping into the emotional power of music.
Learn more about Kate Bradley Chernis
Connect with Kate Bradley Chernis on LinkedIn
Follow Lately on X
Resources & Brands mentioned in this episode
Lately
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Eddie Vedder
An ebook: This Is Your Brain on Music: The Science of a Human Obsession
Bank of America
AT& T
United Way Worldwide
National Disability Institute
Gary Vee
Jonathan Weinert
Philips Electric
Signify
Betty Crocker
Introducing OpenAI o1-preview
Show Notes & Transcript: https://www.agorapulse.com/how-a-rock-n-roll-dj-is-revolutionizing-ai-and-digital-marketing
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike. -
What if you could analyze your ad creatives' performance and gain actionable insights in under a minute?
Advertisers face a daunting challenge when it comes to understanding the true impact of their creatives across platforms like Facebook, Instagram, Google, and TikTok. The "black box" problem leaves them in the dark, relying on inadequate traditional methods like A/B testing, leading to guesswork and inefficiencies.
This lack of detailed, actionable data results in wasted resources and time, with advertisers unable to optimize their strategies effectively. The frustration of costly and ineffective testing pushes brands to seek better solutions.
Today, we have Asaf Yanai, CEO of Alison.ai, joining us to explain how AI can revolutionize creative analysis. Asaf has over 15 years of experience in driving technological innovation and transforming industries. With a background in strategic roles such as VP of Growth and Head of Media Buying at top online marketing companies, Asaf leverages his expertise to lead Alison.ai in revolutionizing creative analysis with AI. His entrepreneurial journey, marked by successful ventures and a relentless pursuit of progress, makes him a true inspiration in the tech industry.
The MarTech Show hosts Robin Dimond and Mike Allton will talk to Asaf Yanai about:
🔶Revolutionary Analysis: Understanding how AI can analyze ad creatives' performance and provide actionable insights in less than a minute.
🔶Solving the Black Box Problem: Learning how AI platforms like Alison.ai address the lack of granular data in social media advertising.
🔶Practical Applications: Insights into how brands can implement AI-driven creative analysis to optimize their ad strategies and reduce costs.
Learn more about Asaf Yanai
Connect with Asaf Yanai on LinkedIn
Resources & Brands mentioned in this episode
Alison.ai
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Gordon Ramsay
Episode with Feedonomics: Why Great Retailers Care About Product Feed Management on Social
Google
Zynga
Podcast Movement
AI and marketing impact
Show Notes & Transcript: https://www.agorapulse.com/blog/ai-driven-creative-analysis
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike. -
エピソードを見逃しましたか？
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What if you could ensure your brand stays relevant and robust no matter how the digital landscape changes?
Many brands rely heavily on a single channel, like social media, making them vulnerable to sudden changes and platform-specific issues.
When platforms change algorithms or face restrictions, brands that aren't diversified can see their reach and engagement plummet. This leaves marketers scrambling to regain lost ground, often with limited success.
What are our options? That’s what Carlos Gil is here to help with.
Carlos is a marketing expert with over 15 years of experience, specializing in driving ROI through growth marketing, social media strategy, and content creation. Currently the Brand Evangelist for GetResponse, Carlos is also a sought-after public speaker, author, and consultant. He’s known for his innovative approaches to integrating social media and email marketing to build strong, future-proof brands. Carlos shares his expertise through speaking engagements at major industry events like SXSW and Social Media Marketing World, and his work has been featured in notable publications such as CNNMoney, Inc. Magazine, and Social Media Examiner.
The MarTech Show hosts Robin Dimond and Mike Allton will talk to Carlos Gil about:
🔶Channel Integration: Understanding how to integrate social media and email marketing to create a diversified and resilient brand strategy.
🔶Practical Strategies: Learning actionable steps for leveraging the strengths of both channels to enhance reach and engagement.
🔶Future-Proofing Techniques: Insights into building a brand strategy that can withstand changes in the digital landscape, ensuring long-term relevance and success.
Register to tune in live and ask questions, then join the Social Media Pulse Community afterward for The MarTech Show After Party!
Learn more about Carlos Gil
Connect with Carlos Gil on LinkedIn
Connect with Carlos Gil on Twitter
Resources & Brands mentioned in this episode
GetResponse
Subscribe to the show calendar: agorapulse.com/calendar
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Join the Social Media Pulse Community
X's CEO, Linda Yaccarino's open letter
South by Southwest
Social Media Marketing World
Carlos Gil's book: The End of Marketing
Brand24
Mick Griffin
Salesforce
HubSpot
Simon Grabowski
Tinder
Nordstroms
Wendy's
Morning Brew
Zapier
MailChimp
Constant Contact
Show Notes & Transcript: https://www.agorapulse.com/blog/future-proof-your-brands-marketing
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike. -
What if you could revolutionize your digital agency's operations with the latest cutting-edge technology?
Digital agencies today face the challenge of managing complex workflows while maintaining efficiency and delivering high-quality results. Traditional methods often prove inadequate in handling the increasing demands of clients and the dynamic nature of digital marketing.
Inefficient workflows lead to bottlenecks, resource wastage, and subpar client experiences. Agencies struggle to keep up with the fast-paced digital landscape, resulting in missed opportunities and declining competitiveness.
Today, we are joined by Anne Cheng, an award-winning executive and CEO of Supercharge Lab. Anne will share her insights on how digital agencies can leverage AI and machine learning to streamline operations, optimize workflows, and deliver more personalized services. With her extensive experience in business and marketing strategy, Anne will guide us through the methodologies and technologies that can revolutionize the way digital agencies operate.
The MarTech Show hosts Robin Dimond and Mike Allton will talk to Anne Cheng about:
🔶Innovative Integration: Understanding how digital agencies can leverage AI and machine learning to streamline operations and improve efficiency.
🔶Operational Optimization: Learning methodologies to enhance both creative and operational processes for seamless end-to-end workflows.
🔶Practical Applications: Insights into real-world applications of advanced technologies in digital workflows and how they can deliver personalized client services.
RSVP to tune in live and ask questions.
Learn more about Anne Cheng
Connect with Anne Cheng on LinkedIn
Resources & Brands mentioned in this episode
Supercharge Lab
Subscribe to the show calendar: agorapulse.com/calendar
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Join the Social Media Pulse Community
Canva announced their acquisition of Leonardo. AI
Donna Moritz
Sigmund AI
AI and Marketing Unpacked Podcast
Show Notes & Transcript: https://www.agorapulse.com/blog/optimizing-your-digital-agencys-operations-with-cutting-edge-tech
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike. -
Struggling to get influencer marketing working for your business?
Businesses today face the complex challenge of effectively aligning their brands with influencers to truly connect with their audiences. Despite rising investments in influencer marketing, many companies struggle to ensure their collaborations are strategically sound and resonate authentically with their target demographics.
Misalignment can lead to inauthentic content, wasted resources, and failed campaigns. Imagine launching a campaign that falls flat because the influencer’s message doesn’t resonate, or worse, is perceived as disingenuous. This not only damages the campaign but can also tarnish the brand’s reputation.
How do we find and select influencers, and get them aligned with our marketing strategies?
That’s what Ashley Zeckman is here to help us with.
Ashley is a dynamic marketing leader and Co-CEO at Onalytica, a company renowned for its expertise in influencer marketing and audience intelligence. With years of experience in guiding brands through the complexities of influencer collaborations, Ashley has played a crucial role in developing strategies that align brand goals with audience expectations. Her work focuses on creating authentic, engaging, and effective marketing campaigns. Ashley is also an influential voice in the marketing community, regularly sharing her insights through articles and presentations.
The MarTech Show hosts Robin Dimond and Mike Allton will talk to Ashley Zeckman about:
🔶Strategic Insight: Learn the critical factors necessary for aligning brands with influencers to ensure effective and authentic audience engagement.
🔶Report Insights: Get an in-depth look at major findings from the 2024 B2B Influencer Marketing Report, providing valuable trends and strategies tailored for 2024.
🔶Practical Applications: Discover real-world examples of successful influencer marketing campaigns and the lessons that can be applied to your own strategies.
Learn more about Ashley Zeckman
Connect with Ashley Zeckman on LinkedIn
Connect with Ashley Zeckman on X
Resources & Brands mentioned in this episode
Onalytica
2024 B2B Influencer Marketing Report
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Forrester called The State of Generative AI inside US agencies. 2024
WEBINAR: AI & Ethics in B2B Influencer Marketing: Navigating the Future - Tue, Aug 13, 2024
Chris Penn
Theo Lau
Daniel Guzman of Marsh McLennan
Gary Vaynerchuk
Seth Godin
Show Notes & Transcript: https://www.agorapulse.com/blog/aligning-for-impact-strategies-for-cohesive-brand-and-influencer-partnerships
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike. -
Businesses today are constantly struggling to truly understand their audiences. Despite making significant investments in social media and digital marketing, many find it challenging to decode complex consumer behaviors and preferences. Traditional analytics often fall short, providing only surface-level insights which fail to drive impactful decisions.
This lack of deep understanding leads to missed opportunities, ineffective marketing strategies, and ultimately, lower ROI. Imagine continually pushing out campaigns that don't resonate, wasting valuable resources, and seeing little to no engagement. The frustration grows as businesses realize that knowing their audience is no longer a 'nice-to-have' but a 'need-to-have' for survival and growth in a competitive landscape.
That’s what Jonathann Mingoia is here to help us with.
Jonathann Mingoia is a renowned audience intelligence specialist with over a decade of experience in the field. Currently serving as the Chief Enterprise Solutions Officer at Audiense, Jonathann plays a pivotal role in driving the company’s vision to bring consumer research into the digital era. His expertise spans across social media, digital intelligence, and e-reputation management. With a robust background in utilizing data-driven approaches to understand consumer behavior, Jonathann has helped numerous businesses enhance their marketing strategies, optimize their operations, and achieve significant growth. His passion and insights make him a sought-after expert in the realm of audience intelligence.
The MarTech Show hosts Robin Dimond and Mike Allton will talk to Jonathann Mingoia about:
🔶Transformative Insight: Jonathann will explain the concept of audience intelligence and how it goes beyond traditional social and digital intelligence to provide deep, actionable insights that drive marketing success.
🔶Behavioral Decoding: Learn how platforms like Meta can be used for behavioral analysis, enabling businesses to decrypt complex audience behaviors and improve their marketing initiatives.
🔶Strategic Advantages: Discover the common challenges in implementing audience intelligence and how to overcome them, along with concrete examples of how agencies can leverage these insights to win new clients and enhance operations for better client outcomes.
Register to tune in live and ask questions, then join the Social Media Pulse Community afterwards for The MarTech Show After Party!
Learn more about Jonathann Mingoia
Connect with Jonathann Mingoia on LinkedIn
Resources & Brands mentioned in this episode
Audiense
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Everything Announced At WWDC 2024: ‘Apple Intelligence’ And More
Group M in Belgium
Soprism
Meta knows us better than our own family
Show Notes & Transcript: https://www.agorapulse.com/blog/audience-intelligence-can-help-you-know-your-audiences
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike. -
TikTok sports over 170 million users and 7 million businesses in the United States alone and, more importantly, on average, users are spending a movie's worth of time watching content daily, which makes it a treasure trove for marketers and advertisers. Users from every generation and background are highly engaged on the platform - both for entertainment as well as education and search - and that’s led to tremendous growth in advertising revenue reaching tens of billions of dollars.
How can agencies leverage TikTok on behalf of their clients? And how is the platform helping advertisers demonstrate their expertise and land more deals?
That’s what Mark Wallrapp is here to help us with.
Mark is currently a Team Lead on the SMB Agency team at TikTok, where he leverages his experience in team building, negotiations, and marketing strategy to manage a high-performing team out of Culver City, CA. Previously, he served as the Principal of the Deal Desk at Reddit, overseeing global deal structuring and policy development, and contributing to over $360 million in revenue through annual agreements. His tenure at Meta (formerly Facebook) as an Industry Manager further highlighted his ability to manage digital media-focused sales teams to achieve meaningful revenue milestones.
The MarTech Show hosts Robin Dimond and Mike Allton will talk to Mark about:
🔶The advertising opportunities for agencies and marketers on TikTok
🔶What training and certification options are available
🔶Current trends and best practices in TikTok advertising
Register to tune in live and ask questions, then join the Social Media Pulse Community afterward for The MarTech Show After Party!
Learn more about Mark Wallrapp
Connect with Mark Wallrapp on LinkedIn
Resources & Brands mentioned in this episode
TikTok for Business
TikTok Media Buying Certification
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Join the Social Media Pulse Community
TikTok for Business
Spark ads
A Book: Ultimate Guide to Social Media Marketing
TikTok Creative Center
TikTok Creative Challenge
TikTok Creative Assistant
TikTok shop
SEO for TikTok
Why Great Retailers Care About Product Feed Management on Social
TikTok Academy
Agorapulse Agency Summit
Antonio Reyes: Strategic Partnerships Manager At TikTok
Show Notes & Transcript: https://www.agorapulse.com/blog/exploring-tiktoks-advertising-platform-certification-options
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike. -
Digital ad revenue is expected to exceed $600 billion worldwide this year, and yet despite such a lucrative and growing industry, it seems like it’s never been more challenging to be a paid ads manager or consultant.
We talked in a previous episode about iOS changes, cookies going away, and all of the other challenges and changes facing digital advertising. As a result, advertisers are not only turning to new strategies, they’re employing new tools and leveraging AI any way they can to find the seam.
Where should you turn your attention, and what advanced advertising strategies can we reliably turn to?
That’s what Maryna Burushkina is here to help us with.
Maryna is the Founder & CEO at Growth Channel AI, as well as a Digital Marketing Consultant and Trainer. She has helped hundreds of multinational companies (such as Allianz and Philips) reshape their marketing to drive accelerated growth over the last decade. And she is building an AI technology to solve marketing inefficiencies using the power of data and micro-segmentation.
The MarTech Show hosts Robin Dimond and Mike Allton will talk to Maryna about:
🔶What advanced advertising strategies are available to marketers today
🔶How marketing agencies in particular can drive success for their clients
🔶Why such strategies and tactics are necessary in today’s landscape
Register to tune in live and ask questions, then join the Social Media Pulse Community afterward for The MarTech Show After Party!
Learn more about Maryna Burushkina
Connect with Maryna Burushkina on LinkedIn
Resources & Brands mentioned in this episode
Growth Channel
Subscribe to the show calendar: agorapulse.com/calendar
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Join the Social Media Pulse Community
a previous episode about iOS changes
Google's annual developer conference, I/O
Google I/O 2024: Everything Revealed in 12 Minutes
Larry Kim
Distillery
Feedonomics
The episode with Scott Brinker, the chief Martech and the chief Ecosystem Officer of Hubspot
Show Notes & Transcript: https://www.agorapulse.com/blog/advanced-advertising-strategies-for-the-cookieless-era
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike. -
On the back of AI, the marketing technology landscape has exploded to over 14,000 products and solutions. Covering everything from Advertising to Social Media Relationships. From Business Intelligence and Interactive Content to Data Visualization and Compliance and Privacy.
How do we process such rapid growth, and what takeaways can we glean from the past year’s developments?
That’s what Scott Brinker is here to help us with.
Scott Brinker has been analyzing marketing technology and its impact on marketing organizations for more than a decade as the editor of the chiefmartec.com blog. He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He authored the best-selling book Hacking Marketing and co-authored the best-seller The New Automation Mindset. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT.
The MarTech Show hosts Robin Dimond and Mike Allton will talk to Scott Brinker about:
🔶The impact of AI on marketing technology
🔶Key developments and distinctions marketers need to know
🔶Where MarTech is headed in the coming years
Learn more about Scott Brinker
Connect with Scott Brinker on LinkedIn
Connect with Scott Brinker on Twitter
Resources & Brands mentioned in this episode
2024 Marketing Technology Landscape PDF and Report
Chiefmartec
HubSpot
Subscribe to the show calendar: agorapulse.com/calendar
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Martech Day
the Chief Martec blog
Book: Hacking Marketing
Book: The New Automation Mindset
Martech Tribe
Zapier
OpenAI GPT store
Gartner
Previous episode with the CMO of Uptempo
Show Notes & Transcript: https://www.agorapulse.com/blog/the-future-of-martech
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike. -
According to research from Microsoft, 74% report that their perception of a brand improves when it is clear the company responds to customers' social media inquiries.
And yet, the average response rate for brands is only 7%!
Why are so many companies failing to engage with and deal with comments on social media? And more importantly, for agencies or large brands who are seeing tremendous volume, how are they supposed to keep up with and moderate all these comments?
That’s what Matthew McGrory is here to help us with.
Matthew McGrory is the CEO and co-founder of Arwen AI Limited, a tool to help enterprise brands revolutionize their social conversations. Arwen uses market-leading AI to put you in control of your social media paid and organic comments: automatically removing spam and toxic comments, detecting and managing negative comments, and spotting the opportunities to amplify the positive. Matt's previous experiences include roles such as Data Centre Engineer, CIO, and Technology Sales Director.
The MarTech Show hosts Robin Dimond and Mike Allton will talk to Matthew McGrory about:
🔶Why brands need to stay on top of comments
🔶How technology can help and turn negatives into positives
🔶What brands and agencies need to prioritize
Register to tune in live and ask questions, then join the Social Media Pulse Community afterward to learn more!
Learn more about Matthew McGrory
Connect with Matthew McGrory on LinkedIn
Connect with Matthew McGrory on X
Resources & Brands mentioned in this episode
Arwen
Subscribe to the show calendar: agorapulse.com/calendar
Learn more about Agorapulse with a free demo
Join the Social Media Pulse Community
Chiefmartech.com
Arwen AI Limited
Stoney Creek Media
Engage
Twitch
Reddit
Trustpilot
Google Reviews
Formula One
Red Bull
Mercedes
Toyota
Show Notes & Transcript: https://www.agorapulse.com/blog/how-to-streamline-monetize-comment-moderation-using-ai
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike. -
ChatGPT would introduce this topic by talking about the vast and swiftly expanding landscape of marketing technology, and it would be right to do so. According to Scott Brinker at ChiefMartec.com, we’ve seen a 500% increase in martech solutions over the past decade and, ironically, thanks to ChatGPT and AI, we’re poised to see even more growth in the years to come.
These solutions are coming into existence to help marketers with incredible challenges and opportunities, such as understanding increasingly complex customer journeys and data sets - but at great cost. Not just financial costs, but also costs in efficiency, direction, and even internal influence.
How should marketing teams approach the challenges of today, before turning to yet another piece of marketing technology?
That’s what Jim Williams is here to help us with.
Jim brings over 25 years of perspective on the profound changes that continue to shape the business of marketing. In leadership roles at category-creating martech companies, he’s both witnessed and contributed to the creation of the massive martech ecosystem and explosive growth of marketing operations. He was the first marketing operations leader at Eloqua, where he helped implement and evangelize modern demand practices, then went on to pioneer customer advocacy and the power of word-of-mouth marketing in B2B, and now serves as CMO for Uptempo.
The MarTech Show hosts Robin Dimond and Mike Allton will talk to Jim Williams about:
🔶How Martech spending today is harming CMOs
🔶What marketing departments need to focus on to succeed
🔶Why marketing agility is so desperately needed
Register to tune in live and ask questions, then join the Social Media Pulse Community afterward for The MarTech Show After Party!
Learn more about Jim Williams
Connect with Jim Williams on LinkedIn
Connect with Jim Williams on X
Resources & Brands mentioned in this episode
Uptempo
Subscribe to the show calendar: agorapulse.com/calendar
Learn more about Agorapulse with a free demo
Join the Social Media Pulse Community
Scott Brinker
Chiefmartec.com
Apple's Vision Pro headset
Meta's Quest
Ming Chi Kuo medium post about Apple’s Vision Pro
Gartner Marketing Symposium
Darryl
HubSpot
Cisco
Uptempo huddle
Show Notes & Transcript: https://www.agorapulse.com/blog/are-we-investing-too-much-in-marketing-technology
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike. -
Are you struggling to maintain a consistent and active social media presence?
Are you spending a lot of time creating great podcast or video content, but then find yourself with not enough time to promote those new episodes?
Listen, I know how hard it can be to carve out even more time to talk about your latest post or episode when you’ve already devoted hours to it. But the fact is, that distribution is the most important piece! As Mark Schaefer put it, the economic value of content that isn’t seen is zero.
So how do we make sure that every great piece of content is shared and repurposed?
That’s what Hani Mourra is here to help us with.
Hani is a dad, husband, and CEO & Founder of Repurpose.io, an easy-to-use automation tool that has helped hundreds of thousands of influencers, content creators, businesses, social media managers, and digital marketers maximize their exposure without spending hours publishing to multiple platforms. He is extremely passionate about creating automation tools to help content creators grow their online presence.
The MarTech Show hosts Robin Dimond and Mike Allton will talk to Hani Mourra about:
🔶When automation and repurposing is an asset
🔶What the difference is between repurposing, distributing, and reposting
🔶How to make the best use of automation for yourself, or your agency clients
Register to tune in live and ask questions, then join the Social Media Pulse Community afterward for The MarTech Show After Party!
Learn more about Hani Mourra
Connect with Hani Mourra on LinkedIn
Resources & Brands mentioned in this episode
Repurpose.io
Subscribe to the show calendar: agorapulse.com/calendar
Learn more about Agorapulse with a free demo
Join the Social Media Pulse Community
Mark Schaefer
Nancy Myrland
Fifth and Cor
MyJotBot
Show Notes & Transcript: https://www.agorapulse.com/blog/save-time-and-increase-leads-with-a-robust-distribution-and-repurposing-tool
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike. -
Google is beginning to block third-party cookies in Chrome.
Apple has removed tracking parameters in ad links.
Meta is rolling out ad-free versions of their platforms.
It’s a troubling time for businesses and marketers who are trying to leverage paid ads to drive targeted audiences to their websites.
When a retargeting ad - an ad specifically targeted to someone who you know has already visited your website - tends to convert at 10X the rate of typical display ads, suddenly losing access to that kind of audience could be devastating to advertisers.
Is this the end of retargeting ads? How should businesses go about collecting and leveraging their own data, that first-party data, going forward?
That’s what Larry Kim is here to help us with.
Larry founded WordStream, a PPC marketing company, which was acquired by USA Today in 2018. He went on to build a new solution that’s all about customer data solutions, Customers.ai. Larry is a guest lecturer at MIT, Harvard, and Boston University and a contributor to CNBC and Inc. Magazine, as well as a frequent speaker at marketing conferences, helping businesses and audiences understand the power and potential of their data.
The MarTech Show hosts Robin Dimond and Mike Allton talked to Larry Kim about:
🔶 What happened with Google and Meta
🔶 How those changes have impacted marketers and social media advertising
🔶 Where marketers can turn today to improve ad spend & performance
Register to tune in live and ask questions, then join the Social Media Pulse Community afterward for The MarTech Show After Party!
Learn more about Larry Kim
Connect with Larry Kim on LinkedIn
Connect with Larry Kim on Twitter
Resources & Brands mentioned in this episode
Customers.ai
Subscribe to the show calendar: agorapulse.com/calendar
Learn more about Agorapulse with a free demo
Join the Social Media Pulse Community
Airchat
Wired post on Airchat
Volley
USA Today
WordStream
Show Notes & Transcript: https://www.agorapulse.com/blog/cookieless-world/
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike. -
Managing social media for different clients is a huge challenge. Each client has different needs and deadlines, making it difficult to keep everything organized and on track.
On top of that, agencies are expected to deliver detailed reports and keep up with social listening. This means dealing with a lot of data, often without the right tools to make sense of it or use it effectively. It's a constant battle to stay efficient and provide value, which can be overwhelming.
What are forward-thinking agencies doing to save time and increase efficiency? How are they demonstrating the business impact of social media for their clients without spending hours and hours inside spreadsheets?
That’s what Kira Green is here to help us with.
Kira Green is a dynamic Marketing Manager at Fifth & Cor, where she orchestrates innovative strategies to propel brands into the spotlight. With a swift progression from a specialist role to a management role in less than six months, Kira exemplifies determination and leadership. She now oversees the Marketing department, driving impactful campaigns and fostering a culture of creativity and collaboration. Her expertise in Public Relations and social media marketing is unparalleled, as she continuously guides her team to push boundaries and surpass goals.
The MarTech Show hosts Robin Dimond and Mike Allton talked to Kira about:
🔶 What the key challenges facing the agency were
🔶 How they’ve overcome those challenges to better serve their clients
🔶 Why they’re now positioned to be even more valuable, and their clients more successful
Learn more about Kira Green
Connect with Kira Green on LinkedIn
Resources & Brands mentioned in this episode
Fifth & Cor
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Learn more about Agorapulse with a free demo
Join the Social Media Pulse Community
Show Notes & Transcript: https://www.agorapulse.com/blog/social-media-management-for-agencies
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike. -
Driving traffic and real business results from Instagram is hard. Let’s just be honest about that. Particularly if you’re in the B2B space and can’t take advantage of selling products directly on the platform.
We all know we can’t use links in Instagram posts, and that the sheer number of taps it takes to go through a link in bio creates so much friction, only a fraction of fans do it.
There must be a better way to see success with Instagram, right?
That’s what Jeff Dwoskin is here to help us with.
Believe it or not, Jeff was a stand-up comedian! But before he got into comedy, he founded his own web design agency. Years later, he returned to the tech world - first by founding Hashtag Roundup that contributed to thousands of top USA trends on Twitter - and then most recently, by founding Stampede Social, a company aimed at helping creators drive traffic to their content.
The MarTech Show hosts Robin Dimond and Mike Allton talked to Jeff Dwoskin about:
🔶 What first-party data we can get from Instagram
🔶 How SMMs employ giveaways successfully
🔶 Where SMMs & Agencies can go to show their value
Register to tune in live and ask questions, then join the Social Media Pulse Community afterwards for The MarTech Show After Party!
Learn more about Jeff Dwoskin
Connect with Jeff Dwoskin on LinkedIn
Connect with Jeff Dwoskin on Twitter
Connect with Jeff Dwoskin on Instagram
Resources & Brands mentioned in this episode
Stampede Social
Subscribe to the show calendar: agorapulse.com/calendar
Learn more about Agorapulse with a free demo
Join the Social Media Pulse Community
Show Notes & Transcript: https://www.agorapulse.com/blog/martech-show-measurable-results-from-instagram
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike. -
There are over 5 million podcasts in the world, and over 500 million people listen to them.
But getting your podcast in front of those people is the challenge, isn’t it?
How should you promote your podcast or your client’s podcast? And how are you supposed to position and frame your podcast so that it drives actual business results?
That’s what Deirdre Tshien is here to help us with.
She’s a serial entrepreneur who lives and breathes content marketing, particularly podcasting, having authored “Honey Trap Marketing” and host of Win the Content Game. Deirdre is a 2023 Honoree of the 100 Women to KNOW in America and has co-founded Capsho, an AI-powered content marketing solution that helps businesses and creators leverage their content to amplify their message, grow their listeners, and build their movements!
The MarTech Show hosts Robin Dimond and Mike Allton talked to Deirdre about:
🔶 How agencies & social media managers can leverage podcast content
🔶 Why so much “common knowledge” on podcasting and repurposing is wrong
🔶 What marketers should focus on to get real results from podcasting
Learn more about Deirdre Tshien
Connect with Deirdre Tshien on LinkedIn
Resources & Brands mentioned in this episode
Capsho
Subscribe to the show calendar: agorapulse.com/calendar
Learn more about Agorapulse with a free demo
Join the Social Media Pulse Community
Show Notes & Transcript: https://www.agorapulse.com/blog/the-martech-show-episode-6/
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike. -
Have you ever put together a seemingly brilliant marketing campaign, only to see it totally miss the mark in performance?
Do you feel like you don’t yet have a handle on who your target audience is and what their pain points actually are?
What if there was a way to build powerful marketing personas that leveraged AI to not only help you craft them, but also draw on the incredible wealth of data and information out there to build more robust and insightful personas for our businesses and marketing efforts.
That’s what Dustin W. Stout is here to help us with.
A serial entrepreneur, Dustin has been in the digital marketing space for over a decade. Throughout that time, he’s focused on building products and resources to help creators and businesses accomplish more, and his most recent venture, Magai, is his most successful yet. Building on the extreme interest and need for comprehensive AI solutions, Dustin has created Magai, and we can’t wait to dive into it.
The MarTech Show hosts Robin Dimond and Mike Allton talked to Dustin about:
🔶 The importance of developing marketing personas
🔶 How AI can be leveraged effectively to help
🔶 What the best practices are for persona development
Learn more about Dustin W. Stout
Connect with Dustin W. Stout on LinkedIn
Connect with Dustin W. Stout on Twitter
Resources & Brands mentioned in this episode
Magai
Subscribe to the show calendar: agorapulse.com/calendar
Learn more about Agorapulse with a free demo
Join the Social Media Pulse Community
Show Notes & Transcript: https://www.agorapulse.com/blog/the-martech-show-episode-5/
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike. -
Are you interested in growing and scaling your business?
Are you tired of having to cobble together a bunch of different tools and manual processes just to serve your clients, putting obstacles in your way to adding new revenue streams?
Imagine if you could utilize a single platform for much of your client sales and marketing processes, and even automate a lot of that. Would that help you streamline your agency and grow your bottom line?
That’s what Chase Buckner is here to help us with.
After Chase built a full-service agency from scratch that grew to over 7-figures in ARR, he decided to work with and help more marketing agencies, and is doing that now with the team at HighLevel where he’s the Director of Product Marketing. For over four years he’s helped educate agencies on everything that HighLevel can do for them to help them grow and scale their business.
The MarTech Show hosts Robin Dimond and Mike Allton talked to Chase Buckner about:
🔶 How marketing automation can benefit an agency, and their clients.
🔶 The pitfalls to avoid with marketing automation
🔶 What specific automated marketing services agencies can employ
Learn more about Chase Buckner
Connect with Chase Buckner on LinkedIn
Connect with Chase Buckner on Twitter
Resources & Brands mentioned in this episode
HighLevel
Subscribe to the show calendar: agorapulse.com/calendar
Learn more about Agorapulse with a free demo
Join the Social Media Pulse Community
Show Notes & Transcript: https://www.agorapulse.com/blog/the-martech-show-episode-4/
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike. -
Have you struggled to drive actual business results with your email marketing and newsletter?
Have you seen other businesses or creators push out amazing newsletters that drive all kinds of traffic and revenue, and wondered how they built such a successful marketing tactic?
What are the keys to establishing a newsletter that drives results? What MarTech solutions do you need, and what are some best practices?
That’s what Casey Hill is here to help us with.
Casey has been in the MarTech space for over a decade, focused on helping companies scale fast. Whether it's garnering millions of views on Quora and Linkedin, or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. And he serves as the Senior Manager of Growth for ActiveCampaign.
The MarTech Show hosts Robin Dimond and Mike Allton talked to Casey Hill about:
🔶 Why email marketing continues to be promising as a channel, despite challenges
🔶 The most important considerations for successful newsletters
🔶 How personalization and logic will help drive revenue
Learn more about Casey Hill
Connect with Casey Hill on LinkedIn
Follow ActiveCampaign on Twitter
Resources & Brands mentioned in this episode
ActiveCampaign
Subscribe to the show calendar: agorapulse.com/calendar
Learn more about Agorapulse with a free demo
Join the Social Media Pulse Community
Show Notes & Transcript: https://www.agorapulse.com/blog/the-martech-show-episode-three/
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike. -
For years you’ve been told that THIS is the year of video, and while the format, length, and medium for videos has certainly evolved, the emphasis is no less true.
Brands need to create video content today, particularly those in retail marketing who are trying to help prospects visualize themselves as customers.
But how can you possibly create enough great video content to keep your social media calendar full and your prospects clamoring to learn more?
That’s what Marc Gawith is here to help us with.
Marc is an industry thought leader who is expertly guiding marketing professionals towards achieving success in the fast-paced world of AI video. As the Head of Business Development at Pictory, a leading AI video company, Marc is responsible for driving strategic partnerships and expanding the company's presence in the market. And his dedication to driving innovation and excellence in the field of AI video creation has solidified his reputation as a dynamic and influential leader.
The MarTech Show hosts Robin Dimond and Mike Allton talked Marc Gawith about:
🔶 How AI is helping social media managers create great video
🔶 What the potential ethical concerns are for AI video
🔶 The best tips for SMMs creating video today
Learn more about Marc Gawith
Connect with Marc Gawith on LinkedIn
Connect with Marc Gawith on Twitter
Resources & Brands mentioned in this episode
Pictory
Subscribe to the show calendar: agorapulse.com/calendar
Learn more about Agorapulse with a free demo
Join the Social Media Pulse Community
Show Notes & Transcript: https://www.agorapulse.com/blog/the-martech-show-episode-1/
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike. - もっと表示する
