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German company Storz & Bickel is well known for its medical-grade dry herb vaporizers that have been in the market for over 20 years. The company was acquired by Canopy Growth in 2018, and Jurgen Bickel has been leading the company and R&D since then. Jurgen joined The Mary Jane Society podcast to talk about the company's trajectory, new innovations, the state of the German market, and why recreational users should use his products, not just medical patients.
https://www.storz-bickel.com/en-us
The Mary Jane Society is produced and hosted by Pam Chmiel, a marketer and publicist specializing in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].
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Alex Rogers grew up in the Northeast California /Oregon area and has been in the cannabis industry for a few decades. He moved his family to Slovenia, where his wife is from, and founded the International Cannabis Business Conference, also known as ICBC. This B2B cannabis business conference has been running for about ten years and attracts people around the globe. He is now launching an extension of the conference with The Talman House, a private membership club for investors and businesses to network, have access to investors, and do business.
Alex talks about his new venture, the Talman House, investor interest, and the state of the European cannabis industry.
https://thetalmangroup.com
https://www.linkedin.com/in/alex-rogers-03976510
The Mary Jane Society is produced and hosted by Pam Chmiel, a marketer and publicist specializing in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].
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You may have heard of new AI-powered apps that match you to a specific cannabis product based on your preferences and other people who share their outcomes using products for the same purpose.
Now, there is the HashDash app. It matches flower strains to consumers based on over 5,000 strain profiles. It directs consumers to a nearby dispensary that sells the strain or products with the same strain or similar cannabinoid profile. You can purchase it and pick it up through the app.
Today, our guest is Scott Lynch, the co-founder of HashDash. He shares his journey building the app and working with dispensaries to make choosing and finding strains an easier experience for consumers.
https://www.linkedin.com/in/scott-lynch-24497125/
https://hashdash.com/
The Mary Jane Society is produced and hosted by Pam Chmiel, a marketer and publicist specializing in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].
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Welcome Jake Litke, CEO of MediaJel, a digital advertising platform specializing in the cannabis industry. Jake has had 20 years of experience building ad tech platforms around geo and mobile data. In 2018, he launched MediaJel to specifically serve the cannabis industry in media buying, attribution, and retargeting capabilities. We talk about programmatic advertising strategies, especially for CTV, and why it may be the next big advertising opportunity for the cannabis industry.
https://www.mediajel.com/
#podcast #cannabisindustry #business #digitalmarketing #CTVThe Mary Jane Society is produced and hosted by Pam Chmiel, a marketer and publicist specializing in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].
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David Nava, CRO at Rukli, a well-known California cannabis warehouse and distribution company. David started in the alcohol industry, learning the ins and outs of sales and distribution with large distributors like Southern Wine and Spirits. He went on to lead sales for 4 years at PetalFast and is now taking the reins at Rukli, We talk about the challenges and solutions of the distribution supply chain, why you shouldn't self-distro, how to get into retail and stay there, CPG trends, and what's happening in the NY and California markets. David is well-known on the West Coast in the cannabis industry and brings valuable information to the show.
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https://ruklidistro.com/
https://www.linkedin.com/in/david-nava
The Mary Jane Society is produced and hosted by Pam Chmiel, a marketer and publicist specializing in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].
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Is connected TV ready for the cannabis industry? Today, I interviewed Steve Peterson, president of Citizen Green TV, a new interactive streaming channel on the ROKU TV network that operates on blockchain technology. Steve talks about the content they are curating, advertising opportunities for brands, and their focus on educating the public on cannabis health, wellness, and industry education. Listen to how Steve is taking the industry to a new level in mainstream media.
Global Compliance Applications Corp.
Steve Peterson (for advertisers)
The Mary Jane Society is produced and hosted by Pam Chmiel, a marketer and publicist specializing in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].
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As the cannabis industry and its needs evolve, customized machinery and equipment are needed to support its growth.
Today, our guest is Ryan Hoitt, the inventor and CEO of the vape-filling company Vape-Jet. Vapes are the 2nd best-selling product in the country, and the demand for rosin-based or solventless products is increasing. With that comes the need for improved machinery.
Ryan talks about how he needs to stay ahead of trends in the industry to ensure his machinery can adapt to the consumers changing consumption preferences in cannabis. If you are thinking of launching a vape brand, you should listen in; Ryan shares insights into what to consider as far as the equipment you will need to get the job done.
Vape-Jet: https://vape-jet.com/
Ryan Hoitt: https://www.linkedin.com/in/ryan-hoitt/
The Mary Jane Society is produced and hosted by Pam Chmiel, a marketer and publicist specializing in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].
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TRENDS cannabis dispensary in Queens, NY, celebrated its grand opening this summer. It is the largest cannabis dispensary in NYC, founded by brothers Rodney and Brandon Carter, both of whom have been arrested for past possession. Their father, Rodney Carter, Sr., also received a conviction close to 30 years ago.
We spoke to the brothers about their dispensary operation in NYC to learn how things are going in the first few months of opening and their plans for the future.
The Mary Jane Society is produced and hosted by Pam Chmiel, a marketer and publicist specializing in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].
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The Green Lady Dispensary is a family-owned business on the island of Nantucket in Massachusetts, with a 2nd location recently opened in Newton, an upscale town outside of Boston.
Co-founder Nicole Campbell headed the family's operations and joined the show to talk about the state of the cannabis industry in Massachusetts and how they are navigating growth and expansion into NY with their well-known products consumer-tested in Massachusetts.
https://www.thegreenladydispensary.com/
https://www.linkedin.com/in/nicole-campbell-470926180/
The Mary Jane Society is produced and hosted by Pam Chmiel, a marketer and publicist specializing in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].
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Michael Briggs is President of Spiritus Oregon, the first company to receive a psilocybin edibles manufacturing license in the US. We discuss their seed-to-sale operations in Oregon, white-label manufacturing services, and what Spiritus has planned for their brand lineup—founded by well-known cannabis medical doctor Rachel Knox, and an impressive team of psilocybin extraction and formulation experts who are poised to introduce psychedelic mushrooms to the masses.
If you want to know everything about producing psilocybin edibles, from cultivation to manufacturing and retail, tune in to this episode with Michael Briggs.
https://www.spiritusoregon.com/home
https://www.linkedin.com/in/michael-j-briggs/
The Mary Jane Society is produced and hosted by Pam Chmiel, a marketer and publicist specializing in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].
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NFL great Ricky Williams is well-known for publicly advocating for cannabis and its therapeutic benefits by missing a football season and giving up millions of dollars because he purposely tested positive for cannabis. He joins the show to discuss the importance of using his fame to advocate for plant medicine.
We discussed his new line of hemp-based products and future plans for beverages, psilocybin treatment centers, partnerships, and global expansion.
I learned that Ricky Williams is a genuine advocate of the plant, and really enjoyed meeting him.
The Mary Jane Society is produced and hosted by Pam Chmiel, a marketer and publicist specializing in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].
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Stephanie Abrams is a neuropharmacologist, researcher, and founder of Beyond The Bench, a consultant company in the psychedelic space.
As a neuropharmacologist, she deeply understands medical therapies, plant medicines, and clinical studies and is a published researcher and writer.
Stephanie designs and facilitates simple scientific trials and studies for plant medicine brands and psychedelic organizations & clinics.https://www.beyondthebench.life/aboutstephaniekarzonabrams
We discussed:
1. The current state of legalization and decriminalization of psychedelics, particularly psilocybin.
2. Psychedelic-Assisted Therapy and Microdosing Benefits
3. Mushroom Strains and Psychedelic Products
4. Navigating Psychedelic Product Development Challenges
5. Exploring Supplements, Cannabis, and Stacking
6. Advancing Women's Health Through Integrative Medicine
The Mary Jane Society is produced and hosted by Pam Chmiel, a marketer and publicist specializing in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].
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Cannabis brands and retailers are challenged to find creative ways to market their businesses because strict rules forbid traditional methods. Best in Grass is a new company started by two High Times event producers, Mark Kazinec and Jason Quinn. It offers dispensaries and brands the opportunity to collaborate on a new and creative marketing solution for the cannabis industry.
Best in Grass is a state-by-state product competition that involves product sampling kits, consumer judging contests, and awards ceremonies.
It is a way to get locals excited about cannabis brands and an opportunity for dispensaries to drive traffic to their stores through its engaging consumer experience.
https://bestingrass.io
https://www.linkedin.com/in/mark-kazinec-3148b82b
We Talked About:
Best in Grass Founding and ExpansionHonest Cannabis Product Competitions ExplainedNavigating State-by-State Regulations in Cannabis IndustryCannabis Industry Trends and DemographicsCompany's Business Expansion and Collaboration StrategyCannabis Industry Award Show Marketing StrategyBest in Grass Brand Support and PartnershipThe Mary Jane Society is produced and hosted by Pam Chmiel, a marketer and publicist specializing in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].
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Matthias Fischer is the founder and Managing Director of Canymed, a subsidiary of Grunhorn, Germany's largest cannabis supply chain. He shares insights into how Grunhorn is building its seed-to-sale operation and supporting medical research through its robust data collection. We talk about the industry's bottlenecks and what needs to be done for the cannabis industry to flourish in Europe.
https://www.gruenhorn.de
https://www.canymed.com
Contact: Maja Hoock: [email protected]
The Mary Jane Society is produced and hosted by Pam Chmiel, a marketer and publicist specializing in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].
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What if you could R&D a cannabis product or cultivate a strain knowing the precise effects a specific cannabinoid or terpene would provide a person based on scientific evidence? You can.
Our latest guest is Israel Gasperin, the CEO of Zentrela, a scientific research company using EEG and AI technology to measure the brain waves of a cannabis user as a way to understand the impact of cannabis on the brain and how it alters a person's mood.
Brands are using the technology to provide scientifically backed evidence on how specific cannabinoids and terpenes can affect a person by using their products. It will be a game-changer for breeders and product developers looking to provide a particular effect to their consumers.
The technology is groundbreaking for cannabis brands, breeders, and cultivators. Pax used it to prove the efficacy of the entourage effect in their rosin-based products.
https://zentrela.com
https://www.linkedin.com/in/israelgasperin/
Show Outline:
What is the Cognalyzer?How does it works to measure cannabis's effects on the brain? THC vs. terpenes!!!!!!What are some of the critical insights you gain using this technology?(Onset time, intensity, and duration of the psychoactive effects for specific consumer types, individual is a regular, experienced consumer or a lower-tolerance, infrequent consumer.)Guides product development? Case studies on how brands are using it? Who is mostly interested in using the Cognalyzer?How do you ensure the accuracy and reliability of the data collected by the Cognalyzer?Cognalyzer method vs. traditional clinical trials for studying cannabis effects? What are the main advantages?What are some of the challenges or limitations of using EEG and AI to study cannabis effects?How might this research impact cannabis regulations or policies in the future?What's next on the horizon for Zentrela's cannabis research using this brain wave technology?The Mary Jane Society is produced and hosted by Pam Chmiel, a marketer and publicist specializing in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].
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Roxanne Jennings is head of production for Envirostar, a Minnesota-based manufacturer that uses spray drying technology to turn food into powder—(think cake mixes). They also have a booming business producing THC drink sticks. We discuss the trend toward this method of consumption and the ease of launching drink sticks to use as a brand-building catalyst for your company. Roxanne predicts cannabis will be a regular food ingredient in the future, and they are ready to provide the tools to make it happen.
Roxanne answers the following questions and more:
1. What is the spray drying method?
2. Companies buy bulk powder vs. distillate to make edibles and drinks in their own facility to save on storage and shipping costs. + Shelf life + R&D.
3. Are cannabinoids preserved in spray drying manufacturing?
4. What other popular ingredients besides THC are people using to enhance stick packs?
5. Are drink sticks preservative-free?
6. What are tips for launching or adding drink sticks to your product line?
7. Most breweries in Minnesota include drink mixes in their product line! It's legal!
Minnesota doesn't need consumption lounges; you can consume anywhere!
8. What is the cost to launch a drink mix line?
9. What R&D initiatives is Envirostar working on?
10. Are functional wellness ingredients trending in beverages?
11. Roxanne predicts cannabis will be a common food ingredient.
The Mary Jane Society is produced and hosted by Pam Chmiel, a marketer and publicist specializing in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].
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Breanna Neff is the founder of Brelixi, a powdered THC drink mix that is leaning into the functional wellness trend and uses ingredients like adaptogens and nootropics. Breanna has a degree in food science and process engineering from Cornell University and formulated the Brelixi drink mix. She uses hemp biomass (not synthetics) and sources from cultivators that are part of the Black Farmers Alliance in Georgia.
Breanna is building a strong following on TikTok and in her NY community and doing really well for her first year in business.
https://brelixi.com
The Mary Jane Society is produced and hosted by Pam Chmiel, a marketer and publicist specializing in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].
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Jason Bello is the founder and CEO of a relatively new B2B cannabis trade show called The Flower Expo. He says his show is for "brands to meet buyers," and similar to how food and wine shows operate where there is an emphasis on product sampling. Jason learned the trade show ropes by working at West Coast trade shows like Hall of Flowers and Green Street Festival. Jason launched The Flower Expo last year in Massachusetts and is back again on June 5-6th in rural Greenfield, Mass. The show is set in the foothills of the Berkshire Mountains, with food trucks and lots of product sampling. It will then move on to Lansing, Michigan, for an inaugural show in that state.
https://theflowerexpo.com/
https://www.linkedin.com/in/jasonmatthewbello/
The Mary Jane Society is produced and hosted by Pam Chmiel, a marketer and publicist specializing in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].
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Holly Teegarden is a former marketing executive turned cannabis entrepreneur. Her first endeavor was in 2019 with a brick-and-mortar store focused on CBD wellness in Pittsburgh, PA. She then launched cannabis-focused wellness retreats for women over the age of 35+, mainly for the canna-curious, to introduce them to the wellness benefits of cannabis in the form of a relaxing retreat. So far, she has launched in four states from the Midwest to the East Coast.
MoodRXRetreat
The Mary Jane Society is produced and hosted by Pam Chmiel, a marketer and publicist specializing in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].
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Prof. Dedi Meiri heads the Laboratory of Cancer and Cannabinoid Research at Technion, Israel's highly regarded Institute of Technology. He comes from a highly diverse scientific background in biochemistry, plant biotechnology, and cancer and has about 50 research scientists working under him.
We discuss the complexities of the endocannabinoid system and Dr. Meiri's painstaking work to document numerous combinations of cannabinoids to determine which ones unlock specific receptors to treat diseases like cancer. Does the endocannabinoid system hold the answers to understanding how cancer works in the body and how to destroy it?
Key Talking Points:
Research Focus: Dr. Dmeiri's lab specializes in drug discovery, primarily focusing on cancer and other indications using medicinal plants.Precision Medicine: By understanding which receptors cannabinoids bind to and their specific effects on different cells and tissues, personalized medicine approaches can be developed.Identified specific cannabis strains and molecules that work synergistically with immunotherapy, enhancing its effectiveness without compromising it. Emphasizes the importance of matching the right cannabis strain to the patient and their treatment regimen.Examples of Applications: The research has identified cannabinoids that affect conditions like sleep disorders and specific cancers by modulating receptors and biological pathways.Clinical Trials: Conducted four clinical trials to understand how cannabis interacts with immunotherapy. Found that cannabis can either reduce or not affect the effectiveness of immunotherapy, depending on the specific strain and cannabinoids present.Ongoing research is needed to identify which plant combinations are most effective for treating specific diseases.In various studies on conditions like inflammation, cancer, and migraines, THC was rarely the primary active component; other cannabinoids like CBD or minor cannabinoids were more effective.Future Directions in Personalized Medicine: The potential to identify deficiencies in the endocannabinoid system through blood samples is still far off.The Mary Jane Society is produced and hosted by Pam Chmiel, a marketer and publicist specializing in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].
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