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Michelle is a world class ISSA Certified personal trainer and ISSA Certified Nutritionist (CNC) who resides in Columbus, Ohio with her husband and daughter. “Michelle’s mission is to help women break free from the lies and limitations that have been placed on them both mentally and physically. With an amazing culture, and 23 minutes of high intensity weight training, she is helping women acquire many things into their lives, one of which is time. Her belief is that health and fitness should fit around your life, not your life having to fit around health and fitness. What Michelle is known for most is her ability to connect with women in a raw, authentic way in a very filtered world. She wholeheartedly believes in her mission and shows up for a live workout everyday with her community.”
In This Episode You Will Learn About:
Michelle and how she got started in fitness, lifestyle, and wellness coaching (2:15) Why authenticity trumps all when building a business online (6:00) What it means to “Be that woman” (8:45) The importance of showing up for your business, your brand, and your community (14:05) How busy seasons of work can effect motherhood in a surprisingly good way (15:15) The power of live events for your community (26:00) Michelle’s biggest advice for balancing motherhood with business (32:30) Rapid Fire Questions (48:00)Resources:
The Ladies Edge Be That Woman Podcast Follow Christy on IG- www.instagram.com/christykeanecan MIP Insiders Facebook Group- https://www.facebook.com/groups/themommyinfluencerpodcast -
Guest Bio
Married two weeks after her 19th birthday, Erin is the mother to 6 children, ages 5-13. She holds no degree. She has completed no formalized training. She doesn’t even know how to sew! And yet, she is the President and Founder of Bailey’s Blossoms, a multi-million dollar children’s e commerce clothing line, and Peyton Bre, it’s sister brand for tweens and teens.
With a love for mentorship and coaching, she’s the creator and host of the “Conquering Chaos” podcast and is dedicated to developing a community of individuals who believe that business and motherhood (parenthood) are NOT enemies. She’s the woman who refuses to take “no” for an answer. The woman who sees opportunity where others see failure. And the woman who is determined to help EVERY (man and) woman recognize their potential and find fulfillment in leading a life of balance.
In This Episode You Will Learn About:
Erin and her background (1:30) How Erin started her business with no formal training or degree (6:55) Erin’s experience getting kicked off of Etsy (I did not even know this could happen) (19:00) Growing and scaling to a 7 figure business (27:45) How social media has helped to grow Bailey’s Blossoms and Erin’s SM marketing strategy (32:35) How she managers her business and life with 6 kids with NO CHILDCARE (40:00) Erin’s biggest tip for someone who has a dream of starting a business (46:46) Rapid Fire Questions (48:00)Resources:
Shop Bailey’s Blossoms Follow Erin on IG- @erinehooley Conquering Chaos Podcast Follow Christy on IG- www.instagram.com/christykeanecan MIP Insiders Facebook Group- https://www.facebook.com/groups/themommyinfluencerpodcast -
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Youtuber & podcast host Meredith Marsh is one boss mama who has a passion for helping other create impact with video content.
In This Episode You Will Learn About:
Who Meredith is and how she got started in video content creation (1:30) How to repurpose written blog content into video (5:00) How video yields connection & community (6:30) How to get started & the 3 things you need to know about YouTube (7:35) YouTube community, collaboration, and the algorithm (15:10) Meredith’s 5 Tier Filter for YouTube success (19:00) The importance in creating videos that solve a problem for others (26:00) The importance of consistency & time management on YouTube (27:20) Rapid Fire Questions (and the best gear for video) (38:00)Resources:
Follow Meredith on Instagram - http://instagram.com/vidpromom VidProMom Podcast - http://vidpromom.com/podcast VidProMom Blog - http://vidpromom.com VidProMom YouTube Channel - http://vidpromom.com/youtube Facebook Group - Video for Bloggers & Content Creators http://facebook.com/groups/videoforbloggers Video Pursuit Society – (waitlist) videopursuitsociety.com Socialvideoblueprint.com - tips and layout ideas for repurposing video content so you can reach way more people without spending way more time editing videos 5-Tier Framework - vidpromom.com/framework - 5-Tier Framework for attracting new subscribers and foster an engaging community of loyal fans on YouTube Follow Christy on IG- www.instagram.com/christykeanecan MIP Insiders Facebook Group- https://www.facebook.com/groups/themommyinfluencerpodcast -
Lauren Vandiver Green is an inspiring fashion and travel blogger who calls the shots when it comes to brand deals and negotiations that work for her busy life as a mom. I was so excited to learn all about how Lauren builds relationships with brands to bring home 5 figures a MONTH in exciting partnerships.
In This Episode You Will Learn About:
Why blogging and social media are so great for moms (2:00) Who Lauren is and how she got her start in blogging (3:28) how instagram has changed in the last 5 years in terms of the platform AND how brand collaborations work (7:30) Lauren’s process for working with brands (and her NUMBER ONE TIP for others looking to do the same) (16:30) The power of building relationships with brands for long term partnerships and success (20:30) The importance of professionalism and negotiation in your social media business (21:26) How Lauren finds brand deals (pitching vs. brands reaching out) (23:40) The evolution of an IG husband (if your husband rolls his eyes every time you ask him for a photo, then you will want to listen!) (26:00) LIKEtoKNOW.it and affiliant income (27:50) How to grow with your audience on social media (32:15) Lauren and Christy’s Disney collaboration dream (37:28) How Lauren has been able to travel and cruise the world for free (41:30) How bloggers utilize their own equipment as well as photographers for brand work (45:30) Rapid Fire Questions (49:00)Resources:
Follow Lauren on IG Shop Lauren’s presets Follow Christy on IG- www.instagram.com/christykeanecan MIP Insiders Facebook Group- https://www.facebook.com/groups/themommyinfluencerpodcast -
If you are a small business or influencer then you do NOT want to miss today’s episode with Britney Verta, the mom boss behind the childrens’ boutique clothing brand Poppy Laurel. Britney and I break down the barriers between brand and influencer relationships in this raw and honest conversation!
In This Episode You Will Learn About:
Who Britney is and what it takes to start a clothing brand (2:45) The extra effort and are that goes in to running a small business (7:00) How Britney finds influencers to work with (8:45) Being “burned” by influencers in a collaboration (14:25) Professional courtesy and what to do when a brand collaboration is not working out (18:25) The importance of contracts and deadlines in a partnership (19:20) Setting up realistic expectations to set up a collaboration for success (22:00) How to respond to a brand who reaches out for work in exchange for free products (22:45) The importance of follow up (26:30) Why free product posts are essential in influencer growth when starting out (31:31) Why it is ok to say no and respectfully decline (36:43) The value of content (and how to work with brands if you don’t have followers and reach (42:40) The important takeaways from this conversation (48:30)Resources:
Follow Poppy Laurel on Instagram Shop Poppy Laurel Use the code MIPINSIDER for 20% off! Thank you Britney for that kind offer! -
In today’s MIP Mini, we are continuing the conversation on pitching! Find out exactly what to include in a pitch email for brand collaborations, partnerships, and sponsorships for your instagram, blog, youtube channel, podcast etc!
Follow Christy on IG- www.instagram.com/christykeanecan
Join the MIP Insiders group on FB- https://www.facebook.com/groups/themommyinfluencerpodcast
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We are continuing our conversation on PITCHING and this episode with Miranda Tamaska is jam packed with tangible tips to convert your pitches in to yeses!
In This Episode You Will Learn About:
Who Miranda is and how she started her Instagram with a goal of intentional growth (5:35) How Miranda got started with pitching brands (9:45) How she gained the confidence to pitch (14:00) If it is better to pitch via email or DM and how to find brand contacts (16:05) Miranda’s top secret tip to find brand contacts (18:30) What to include in a pitch email (19:40) Why Miranda doesn’t include a media kit or rate in a pitch email (22:56) How to continue the conversation regarding money after a brand responds (27:25) Miranda’s feelings on working for free (29:20) Miranda’s thoughts on Pitch Courses (36:15) If blog posts are still relevant for brand pitches (40:40) How to determine your rates for sponsored partnerships (42:45) Miranda’s rapid fire response questions (52:25)Resources:
Follow Miranda on Instagram Miranda Southern Blog -
Basic Pitch Series Part One: How to find ANY brand contact to land your dream collaboration. In today's episode, learn tips on how to find any brand contact in order to land the brand deals you deserve! If you are interested in social media marketing, influencer marketing, blogging, and collaborations- you won't want to miss this show!
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In This Episode You Will Learn About:
Who Pat Flynn is and how he built an online Smart Passive Income empire after being laid off from his dream job (2:50) How to create Smart Passive Income in your life (7:25) How Smart Passive Income allows flexibility to spend more time with your family or creating new business opportunities (9:30) Pat’s inspiration for his new book Superfans and how to create Superfans in your own personal brands and businesses (16:45) A big time inside tip from Pat Flynn on how to make a huge impact to build Superfans (20:00) How to switch your mindset to allow yourself to have “fans” (25:20) Pat’s answers to my rapid fire questions (27:00)Resources:
Smart Passive Income website Preorder Superfans before August 13, 2019 to receive the FREE audiobook -
I am so excited to announce that our third child and baby boy, Ronan James, was born 7/29/19 via my second VBAC (vaginal birth after cesarian) delivery! As a special bonus episode, today I am sharing his birth story! Special thank you to the labor and delivery & postpartum nurses at SPAH. Thank you to Dr. Goldstein :)
Follow Christy on IG- www.instagram.com/christykeanecan
MIP Insiders Facebook Group- https://www.facebook.com/groups/themommyinfluencerpodcast
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Lauren Gleisberg is the health and wellness coach and mother of two behind LaurenGleisberg.com. After starting a blog in 2004, Lauren has grown a super engaged community and built a 6 figure fitness business from home. She is such an inspiration to mompreneurs everywhere!
In This Episode You Will Learn About:
How Lauren Gleisberg got started as a health and wellness coach & entrepreneur (1:10) The value of building a community vs building a following (6:12) The importance of SHOWING UP for your community (13:30) How to outsource in order to show up more successfully as a community leader as well as a mother (15:05) How to find your dream team (17:20) The power of “NO” to prioritize business and personal obligations (23:10) Time management strategies to minimize distractions (26:26)Resources:
Lauren Gleisberg: Happiness, Health, & Fitness Mom Plans Coupon code for 15% off any program: MIP -
James Nord is the visionary CEO behind one of the top influencer marketing companies in the world, Fohr. Co. With over 80,000 influencers in their network and state of the art tech advances in the market, James has super accurate and targeted information about trends in this space.
Follow Christy Keane on IG: www.instagram.com/christykeanecan
In This Episode You Will Learn About:
How James got started in this space and his influence for starting Fohr (1:25) What Fohr is, what analytics and insights it offers, and how it can tell you whether an influencer is authentic (14:30) How Fohr is using unique technology to build brand/influencer relationship OFF of its platform as well (19:00) Current trends in social media marketing (24:00) Why you are losing followers (27:25) How intentions and sponsored content are changing content creation (32:00) Why taking a break from sponsored content actually is a huge turn on to brands (38:00) What influencer marketing companies are looking for (following count vs. reach vs. engagement) (42:15) Creator accounts and if you should switch (48:50) How to get blue check mark verified by Instagram (51:30)Resources:
Fohr.Co Influencer verified reach and analytics (Its FREE to sign up!) James Nord on IG -
Instagram has been glitching and engagement has been down across the board for many mompreneurs, creatives, and influencers in this space. There have been so many conversations surrounding the anxiety and depression that follows these ruts and today I want to help you take back the power from Instagram with this simple mindset exercise!
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Casey Wiegand, a mama of 4, is a blogger, influencer, and Royal Crown Diamond team leader with Young Living. On today’s show, Casey dives into balancing mom life and MLM marketing with confidence.
In This Episode You Will Learn About:
Who Casey is and how she got started in social media and Young Living (1:25) How Casey grew her Instagram to 160k followers (6:45) How to honor your family and spouse’s privacy on social media (10:45) How to create success OFF of social media and how Casey grew an MLM marketing team of over 78,000 (20:40) How Casey outsourced and found her dream team in order to buy back time as a present mama (28:00) What apps and time management tools Casey uses (29:00) Mom guilt and the beautiful lesson that hard work teaches your kids (33:45) How Casey balances working passionately & nurturing presently (35:00) How Casey has grown a pinterest to over a million monthly views What oils are helpful for labor and postpartum How Christy and Casey handle the emotional toll of social media and stagnant growth (46:20) Rapid Fire Questions ((49:45)Resources:
The Wiegands blog Casey Leigh Essentials - A lifestyle journey with oilsShow notes & Transcript
http://www.motherhoodignited.com/?p=413
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Instagram stories are trending y'all, and brands are recognizing the importance of this media more and more as the numbers prove that this is where people are showing up! Erika Altes, aka @whiskeyandlace on IG, has harnessed the power of Instagram stories to connect with brands and followers in a big way. In this episode, Erika shares tactical tips on how to increase your engagement rate using stories!
Follow Christy on IG- www.instagram.com/christykeanecan
MIP Insiders Facebook Group- https://www.facebook.com/groups/themommyinfluencerpodcast
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In part 2, Tamanna continues sharing big business tips before she shares a vulnerable and honest story about owning past mistakes on social media, responding to trolls, and how motherhood has helped her to grow in how she handles controversy.
Follow host Christy Keane on IG- @christykeanecan
Join the MIP Insiders FB group-https://www.facebook.com/groups/themommyinfluencerpodcast
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In this special 2-part episode of The Mommy Influencer Podcast, beauty guru Tamanna Roashan from Dress Your Face shares how she grew to over 2.5 million ORGANIC followers and maintains a wildly successful beauty business both on and off social media. In part 1, she shares amazing advice for managing both her and her daughter’s social media accounts and why its important to grow a business outside of social platforms as well.
Follow host Christy Keane on IG- @christykeanecan
Join the MIP Insiders FB group-https://www.facebook.com/groups/themommyinfluencerpodcast
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On today's MIP Mini, I want to share an important message that has been on my heart which is that it is OKAY to care what people think. Despite this being an unpopular opinion in modern dialogues regarding success in online marketing, I think there is a HUGE population of men and women who will be empowered after listening to today's show!
Follow Christy on IG: www.instagram.com/christykeanecan
Join the MIP Insiders Facebook group: MIP Insiders Facebook Group- https://www.facebook.com/groups/themommyinfluencerpodcast
Show notes and full transcript: http://www.mommyinfluencerpodcast.com/?p=381
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