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When I launched the Podcast Strategy Intensive, I honestly wasn’t sure if anyone would go for strategy without production support. Would it be valuable enough on its own? Turns out, it was a game changer.
Over the past two years, I’ve seen how these Intensives transform podcasts into true business assets. But there was still something missing—a way to support podcasters at different stages of their journey.
In this episode of The More Profitable Podcast, I’m breaking down why I started offering Intensives, why there are now two versions to choose from, and what working with me looks like in each. Plus, I’m sharing some updates that make it easier than ever to book an Intensive and get started.
3:00 - Why Podcast Strategy Intensives exist
10:30 - Why there are now two versions of the Intensive to choose from
12:20 - One change in how I work with you on the new version available
14:45 - What you can expect in the evolved version that’s existed for the past two years
18:34 - Two more beneficial changes to the Intensives that you need to be aware of
Mentioned in What to Expect from a Podcast Strategy IntensivePodcast Strategy Intensive
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Navigating Imperfection With the 20 Shitty Episode Experiment
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Two years after it first aired, I’m bringing back one of my favorite episodes that shows how to keep content relevant and impactful long-term.
Why? Because this episode has helped countless listeners unlock endless content ideas. It’s also a great example of how a well-built episode can keep working for you—without constantly reinventing the wheel.
In this re-release, I’ve kept the original calls to action so you can see firsthand how much value this episode still holds, even with those dated pieces. The rest? 100% evergreen.
Marketing “gurus” love to give the same type of advice online. On social media sites like TikTok, one of the more prolific pieces of advice is looking up questions asked using a tool like AnswerThePublic. That can be great for brainstorming or refining content ideas or getting clarity on keywords. But there are two places where you can truly find a never-ending stream of quality content ideas.In this episode, I reveal what my two favorite ways to find content ideas and how I use them to generate content that speaks to my ideal clients.
3:39 – My #1 favorite way to get content ideas6:31 – Another way this benefits you as a long-time service provider
10:14 – My second favorite way to get content ideas
12:23 – The very specific kind of podcast Uncommonly More produces
14:55 – Examples of how I’ve applied this second technique to this podcast
Mentioned In The Two Most Effective Ways to Generate Content Ideas
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EP 578: The Power of an Audio Sales Page
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Podcast Housekeeping Series:
“How to Craft the Perfect Podcast Introduction”
“How to Craft the Perfect Podcast Outro Call to Action”
“How to Craft the Perfect Podcast Description and Cover Art”
“How to Craft the Perfect Podcast Episode”
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You’re a new podcaster wanting to put yourself in the best position to succeed right away. Or you’re an established host who is looking to stay relevant or gain more success. And you’re seeing this phenomenon that has you asking yourself, “Should I be doing that?”
That phenomenon is video. It feels like everything online these days has video attached to it somehow. Sure, some of the most popular websites and social media platforms are all about video. But you also see video ads pop up all the time now when visiting websites, and more podcasters use video as a (if not the main) way to release their episodes.
So if, in noticing all this, you’ve wondered whether you too should be using video for your audio podcast in some capacity, you’re not alone. In fact, this question has come up for our private podcast, but it’s so prevalent that I’m bringing it here to the main show, too.
In this episode of The More Profitable Podcast, you’ll learn the pros and cons of using video content in your audio podcast and a simple way to start adding it if you'd like. I’ll also cover the flip side and reveal the pros and cons of sticking with audio only.
2:40 - The energy surrounding the question of whether or not to add video to your audio podcast
7:02 - The pros and cons of incorporating video content into your podcast
12:42 - The pros and cons of an audio-only podcast
17:06 - A recommendation if you want to look at adding a video component to your show
Mentioned in Do You Really Need Video for Your Podcast to Succeed?Podcast Strategy Intensive
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Podcasting AMA with Uncommonly More
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3 Ways to Repurpose Your Old Content This Quarter
Navigating Imperfection With the 20 Shitty Episode Experiment
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As a business owner, it can be difficult to know when to make a move. There’s always that question of timing. So when it comes to your podcast, how do you know it’s the right time to hire someone to produce it for you instead of continuing to do it all on your own?
In this episode of The More Profitable Podcast, you’ll explore the dilemma of when to outsource podcast production. I’ll reveal some signs that show it’s time to make that call and the red flags that indicate otherwise so that you have the support you need to balance podcast episode creation with business growth.
1:19 - How this episode can serve as a check-in for you
7:58 - The first question to ask and what it means if you’re struggling to find an answer
14:07 - The most significant value in partnering with a strategy-focused podcast production agency
17:51 - Why hiring a producer might not be the solution for your podcast right now
23:26 - One way to know it’s time to invest in high-level production support for your show
Mentioned in DIY vs. Pro: Making the Right Call on Podcast Production SupportPodcast Strategy Intensive
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Busy season will be here before you know it. Now that it’s the fourth quarter, you’re not going to have as much time to sit down and record new podcast content.
You have to keep your show going and your business running, though. So how can you make sure your audience and future clients still have a reason to engage with you and your podcast over the next three months? Content repurposing to the rescue!
In this episode of The More Profitable Podcast, you’ll discover how you can re-purpose and re-release old episodes quickly and easily. I’ll also discuss a few ways to repurpose non-podcast content so that you’re still leveraging what you’ve already created and engaging with potential right-fit clients.
5:55 - How often I re-release content and how I recently freshened up old content in 15 minutes
11:18 - More examples of what’s possible with repurposing and re-releasing episodes of your podcast
15:32 - Why repurposing an email challenge into a podcast series drives traffic to your email list
18:42 - Two ways you can release your repurposed email challenge and the pros and cons to each
22:47 - How to repurpose past live trainings or webinars and make them more evergreen
25:59 - A bonus idea that serves as both a reminder AND a helpful resource for listeners (but also takes the most work)
Mentioned in 3 Ways to Repurpose Your Old Content This QuarterPodcast Strategy Intensive
Podcast Production
Podcasting AMA with Uncommonly More
The Podcast Newsroom
How Molly Watts Improved Her Relationship With Repurposing Podcast Episodes
Podcast Housekeeping Series:
How to Craft the Perfect Podcast Introduction
How to Craft the Perfect Podcast Outro Call to Action
How to Craft the Perfect Podcast Description and Cover Art
How to Craft the Perfect Podcast Episode
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You know that old saying, “Make money while you sleep”? With a well-structured podcast, you can start to do exactly that. Your podcast should work as an extension of your sales team, converting listeners into clients even when you’re not actively engaging.
But are your podcast episodes—specifically the calls to action (CTAs)—actually driving listeners to take action? Let’s not run on feeling alone, let’s do an audit so we can find out what’s really happening.
In this episode of The More Profitable Podcast, I’ll guide you through how to audit your CTAs effectively to ensure they are working as powerful sales tools. We'll cover three key elements you need to evaluate, and I encourage you to follow along with your best sales-focused episode in mind.
5:40 - Why the placement of your free vs. paid CTAs within episodes needs scrutiny
10:49 - How many calls to action per episode I recommend and the missing contextual piece for many podcasters
13:07 - How to make sure that the ask you’re making with your call-to-action makes sense
18:09 - How to make it easy for your listeners to take action when you make the ask
Mentioned in 3 Ways to Improve Your Podcast’s Calls to Action for More Conversions
Podcast Strategy Intensive
Podcasting AMA with Uncommonly More
The Podcast Newsroom
How the Profitable Podcaster Mastermind Helps You Transform Your Show Into a Sales
What Happens During a Podcast Strategy Intensive
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In today's episode, we're diving deep into the world of podcast production and sharing a look inside our production process at Uncommonly More. These are the tools and processes we use to help our clients build a more profitable podcast.
Managing a podcast can be a lot to handle, from the initial planning stages to the production process and finally to the promotion and marketing efforts. It's crucial to have a clear roadmap and understanding of each task involved in order to streamline your workflow and maximize your efficiency.
I want to emphasize the importance of not just showing up but showing up in a way that serves both yourself and your community. With a process for you to map out your needs and responsibilities for planning, production, and promotion, you'll gain valuable insights into optimizing your process and making it more efficient.
But that's not all - we'll also be discussing the power of project management software and tools to help you stay organized and creative. Whether it's Monday or another platform, finding a dedicated tool to store all your podcast-related information, from episode breakdowns to promotional assets, will be a game-changer for your production process.
So, if you're ready to take your podcast to the next level, join us in this episode as we explore the secrets to building a more efficient and profitable podcast workflow.
3:30 - Your first step has to be finding somewhere to store your process, your ideas, and your tasks
5:00 - How we structure our podcast production dashboard inside of Monday.com
7:50 - The three stages of podcasting that all of your tasks will fall into
12:10 - The importance of line of sight when it comes to managing your podcast overwhelm
14:00 - Why your current “batching” process is actually making production harder
18:00 - What our production process looks like when we work with clients
21:43 - Episode performance analysis allows efficient repurposing
25:19 - Steps to build your customized production process
Mentioned in How Professional Podcast Producers Build a Successful Podcast Workflow
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How to Efficiently and Effectively Run Your Podcast and Business
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Is your podcast just another item on your to-do list, or is it a powerful sales asset?
If you're stuck creating content for content’s sake, you're missing out on the full potential of your podcast. Your show can’t just be about being seen. Instead, you need to see your podcast as an asset that educates listeners and moves them toward making a purchasing decision.
In this episode of The More Profitable Podcast, we’ll explore how to transform your podcast into a valuable sales tool. I’ll share actionable strategies to help you create content that educates and moves your audience closer to making a buying decision. Let’s get your podcast working for your business, not just filling your schedule.
1:07 - One of the most dangerous mistakes you can make with your podcast
5:42 - Sponsor-backed vs. self-sponsored podcasts: What’s the key difference?
13:51 - Three essential questions to shape your podcast topics and calls to action
19:08 - A real-world example of how to weave sales messages seamlessly into your episodes
Mentioned in From Content Machine to Sales Asset: Turning Your Podcast Into a Conversion Tool
Podcast Strategy Intensive
Podcasting AMA with Uncommonly More
The Podcast Newsroom
How Nicole Otchy Uses Her Podcast As a Sales Asset
Navigating Imperfection with the 20 Shitty Episode ExperimentHow the Profitable Podcaster Mastermind Helps You Transform Your Show Into a Sales
What Happens During a Podcast Strategy Intensive
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Do you fear that you’ve been giving away too much free content on your podcast, and it’s affecting your sales?
This is one of the most common concerns when it comes to any type of content creation, and I’ve been there myself. So to shift your show into being a sales asset and not just a content machine, how should you approach what you share with potential clients on your podcast?
In this episode of The More Profitable Podcast, you’ll learn three things that’ll help you overcome this fear of giving away too much and hindering your sales. I’ll cover three strategies to help you feel comfortable sharing content and turn your free content fears into strengths instead.
1:17 - Why this is a common concern and why it’s worth addressing
7:36 - How detailed case studies are trust builders for your potential clients (and save you from educating them on the how-to of doing what you do)
11:47 - The difference between educating to prove your expertise and educating to empower your audience
17:24 - Why transparency about your process doesn’t make your services less valuable and the psychological advantage it gives you
24:04 - What to do next as you go through the upcoming content you have planned
Mentioned in 3 Things to Consider If You’re Worried About “Giving Away Too Much”
Profitable Podcaster Mastermind
Podcast Strategy Intensive
The Podcast Newsroom
How Nicole Otchy Uses Her Podcast As a Sales Asset
Fathom | Monday
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As a business owner, your podcast shouldn’t just be a vehicle to get content out there. With the right approach, it can be an asset that better serves your goals and helps make your business profitable.
That’s where something like the Profitable Podcaster Mastermind comes in. If you’ve listened to this show for a while, you’ve heard from a few mastermind members about their experience. But let’s go more in-depth on how the program works and why it’s so valuable.
In this episode of The More Profitable Podcast, you’ll learn how the mastermind operates and what you’ll gain out of it. I’ll take you through the structure of each month so you can see how it helps you approach your podcast more efficiently and strategically to achieve your goals.
3:09 - What we cover in each call in the first month of the group program
7:20 - How we shift into content and start building sales assets in the second month
9:58 - How the third month of the mastermind is a little bit different and brings it all together
12:54 - Why the group is intentionally small (and why it’s a mastermind instead of a course)
15:22 - The shift that happens for you and your show inside the program
Mentioned in How the Profitable Podcaster Mastermind Helps You Transform Your Show Into a Sales Machine
Profitable Podcaster Mastermind
The Podcast Newsroom
How Molly Watts Improved Her Relationship With Repurposing Podcast Episodes
How Julia Gruber Transformed Her Podcast Into a Sales Asset
How to Make a Well-Organized Podcast Even Better with Elizabeth Sherman
How Nicole Otchy Uses Her Podcast As a Sales Asset
Downloads Don’t Pay Bills - How to Strategically Grow Your Podcast
How Many Downloads Per Episode Should Your Podcast Have?
Podcast Housekeeping Series:
How to Craft the Perfect Podcast Introduction
How to Craft the Perfect Podcast Outro Call to Action
How to Craft the Perfect Podcast Description and Cover Art
How to Craft the Perfect Podcast Episode
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Up until now, this podcast housekeeping series has been very much about the listener. It’s been more about the people on the other end who you want to entice into your business.
But what about the impact on how you feel about your podcast? That’s the focus for today’s show where we dive into the process for putting episodes together.
In this episode of The More Profitable Podcast, you’ll learn about the strategical and logistical sides of preparing your perfect podcast episode. I’ll teach you how I map out episodes, where to find the content that people want to hear, and the various ways you can craft your episodes.
2:15 - How often I map out episodes and the best place to find content for your podcast
5:33 - My second favorite place to get podcast episode content ideas
8:19 - Several ways you can record episodes
12:09 - Something to be mindful of that can kill your momentum
Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Episode
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What Working With Uncommonly More Looks Like
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When you open up Spotify or another preferred podcast app, what do you see?
As a podcast host, you really want your show to stand out on these apps. But listeners have so many choices, even if they narrow things down with a search for a specific subject (unless it’s really, really niche). And the options can blend together.
So how do you make sure your show doesn’t disappear in the crowd and get passed over? It starts with the first thing everyone sees: the cover art and description.
In this episode of The More Profitable Podcast, you’ll learn about how to craft your show’s description and cover art so that it grabs the attention of those you want to find it. I’ll reveal how to update these podcast elements so that your show can reach the goals you desire.
2:56 - The art of creating an attention-grabbing cover graphic for your podcast
6:18 - Why I use an image of my face as part of the cover art for The More Profitable Podcast
9:36 - Why it both DOES and DOESN’T matter what you say in your podcast description
11:40 - The questions you should be answering when putting together your podcast description
14:25 - How often you need to update your show’s description
Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Description and Cover Art
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EP 569: “How to Use Dynamic Ad Content to Turn Podcast Listeners Into Clients”
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Your podcast outro is highly-valuable real estate. Anybody who lasts long enough to hear it is on your “best listener” and “most interested leads” list. Therefore, you want to make sure it’s good!
Much of what you need for a great podcast intro also applies to your show’s outro. So in this next housekeeping episode of The More Profitable Podcast, you’ll learn about how to craft the perfect podcast outro. I’ll teach you how to position it so that it works best to help you create the leads and sales you want to generate for your business.
1:46 - Why you should update your outro yearly
3:09 - The goal of your podcast outro and three ways you can set it up
7:49 - One thing I absolutely don’t recommend you do with your show’s outro
9:34 - How long your podcast outro should be
10:30 - Quick dos and don’ts of crafting the perfect podcast outro
Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Outro
Join The Podcast Newsroom
Reserve Your Seat for Podcasting for Profitability
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The Podcast Housekeeping Series
Strategically Repurposing Your Content
How to Craft the Perfect Podcast Intro
How to Craft the Perfect Podcast Outro
How to Craft the Perfect Podcast Description and Cover Art
How to Craft the Perfect Podcast Episode
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New listeners to your podcast usually get their first impression from the intro. Is yours as effective as it can be?
This is the first part of actually getting into the foundational pieces of your podcast in this housekeeping series. If you happen to be a new listener of The More Profitable Podcast looking to launch your show, this is a good episode to start with. And if you’re an older listener with a podcast, it’s a good refresher to clean up or update things if you haven’t done so in a while.
Today, on the show, we’ll revisit the four checkpoints for how to craft the perfect podcast introduction. This is one aspect of podcasting where we tend to have a “set it and forget it” approach. But you’ll learn how to make sure it’s (still) doing the job you want it to for your show.
2:42 - How often should you update your podcast intro
4:55 - The purpose of your podcast introduction
7:18 - A little something special we do with The More Profitable Podcast intro
8:16 - My strong opinions on how you should structure your podcast intro
12:58 - Quick dos and don’ts of crafting the perfect podcast introduction
Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Intro
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Reserve Your Seat for Podcasting for Profitability
The Profitable Podcaster Mastermind
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If you've been podcasting for more than an episode, you've likely thought, “How can I make this better?” We're all striving to make our shows more effective, impactful, and engaging. However, meaningful improvement often boils down to focusing on three key areas.
Today, we're diving into these three crucial categories: gear, process, and production. I'll share actionable changes you can make in each area to enhance not only your show's final product, but also the experience of creating it. By focusing on these aspects, you'll find more satisfaction in both the end result and the journey of podcasting.
As we explore these categories, consider how each one impacts your podcast's overall quality and your personal workflow. The goal is to help you feel more confident and excited about the content you're producing, ultimately making your podcasting journey more rewarding and enjoyable.
4:00 - Importance of mic placement and recording tools that allow for better audio quality.
8:00 - Tips on how to set up your recording environment for optimal energy.
12:00 - The benefits of batching different parts of the podcast production process.
16:00 - How delegating production tasks can free up your time and improve your podcast.
20:00 - How professional production can enhance the quality of your podcast.
Mentioned in 3 Steps to Improving Your Podcast: Gear, Process, and Production3 Ways Podcasters Improve Sound Quality Without Upgrading a Microphone
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Podcast Strategy Intensive
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For every poor-fit, under-researched pitch you have for podcast guests in your inbox, you likely also have one or two pitches from podcast growth experts promising thousands of downloads for just a few bucks. But is there an ethical version of this? Can someone genuinely help grow your podcast in a legit and ethical way? That’s the question we’re answering today.
This was a question submitted for our AMA features, which we’re moving over to the Podcast Newsroom! Make sure you’re subscribed so you get these episodes starting in August.
In this episode of The More Profitable Podcast, we’ll explore the reality of podcast growth experts, discuss the fundamental steps you need to take before hiring anyone, and understand the importance of targeted growth because all growth isn’t created equal.
3:30 - Updates on where to find and submit your questions for future AMAs.
6:15 - Why you should be wary of too-good-to-be-true growth promises.
10:00 - Understanding the purpose of growth and why it is important in your business (not just for growth sake).
18:20 - Why more listeners don’t always mean more conversions.
22:15 - Checking if your show is doing what you want it to do now (before worrying about improving it.
25:45 - Engaging with the right audience, and strategic growth methods.
30:00 - Finding the right experts and strategies to grow your podcast ethically.
Mentioned in Finding Ethical Podcast Growth Experts: Reality or Myth?Profitable Podcaster Mastermind
Podcast Strategy Intensive
The Podcast Newsroom
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It’s time to build your own endless bucket of content ideas. Say goodbye to buying digital products or signing up for endless email lists for content inspiration, or worse scrolling TikTok hoping inspiration shows up on your FYP.
Instead, dive into strategies that actually work. Learn to create meaningful content that drives your business forward by doing its job of generating, educating, and converting your right fit clients.
In this episode of The More Profitable Podcast, we’ll discuss how to build a system for generating content ideas, why this approach is more effective, and how to ensure your content resonates with your audience. Let’s get started and take control of your content planning process!
3:15 - Why creating your own content plan is more effective than using generic ideas from others.
7:00 - How being mindful of your interactions can provide endless content ideas.
11:45 - The actual issue isn’t a lack of ideas, but recalling the best ones when needed.
15:30 - Practical tools like voice notes and Fathom for recording and recalling content ideas.
21:15 - How to evaluate and choose the right content ideas that align with your sales goals.
26:00 - Create a content calendar that drives your business goals.
Mentioned in Stop Using Someone Else's Content Plan When Trying to Sell Your ServicesFathom (Try 3 Months of Premium FREE)
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Podcast Strategy Intensive
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Like any of us, I see plenty of ads on social media, and lately, there’s been a troubling theme around ways you can make sales without selling. This is insanely dangerous, and not at all new. The reason I want us to discuss this is that the theme I’m seeing lately is how you can use your podcast (public or private) as away to make sales without selling in your business.
And spoiler alert… that’s a lie.
In this episode of The More Profitable Podcast, we’re going to dig into why this notion is flawed and explore how your podcast can truly support your sales process – without trying to skip the most critical part: selling.
3:00 - Debunking the myth and understanding why selling is a necessary part of business growth.
8:45 - How your podcast can change the way you sell, but will never eliminate the need for selling.
13:30 - A real-life example of selling through podcasting
17:00 - Why selling is a skill that requires practice and awareness.
22:00 - Every small business owner's primary job is selling and how to strengthen your sales skills.
Mentioned in Reality Check: There Isn't a Way to Make Sales Without SellingPodcasting for Profitability Roundtable
One-Hour Sales Strategy Call with Stacey
Podcast Strategy Intensive
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If you’re using your podcast to generate, educate, and convert right-fit clients, then you need to show up for it in a big way. That’s why we're diving into what it takes to make your podcast a true sales asset in your business.
Spoiler alert: it doesn’t happen accidentally!
In this episode of The more Profitable Podcast, I'm getting a little soapboxy (consider yourself warned!) about the three critical elements you can’t skip if you want your podcast to drive business results. It's time to raise our standards and get intentional about how we use our podcasts as part of our sales process.
4:15 - Why your podcast content should focus on attracting and converting prospects rather than just entertaining your existing fans.
9:30 - How to create content that guides your listeners towards a purchase, rather than just explaining the process.
14:45 - Why being consistent is key to building trust and how it affects your podcast’s ability to convert listeners into clients.
Mentioned in 3 Critical Elements You Can’t Skip If You Want Your Podcast to Be a Sales AssetPodcasting for Profitability Roundtable
Podcast Strategy Intensive
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It’s time we tackle a topic that can be a bit daunting – getting ready to work with a new podcast production partner. Whether you've been DIYing your podcast or working with another team, there are some crucial things you need to have in place to make the transition smooth and successful.
We know it can feel overwhelming to make a change to your production process, but we’ve not met a client yet who wasn’t happy they made the move. That’s why we’re having this conversion today because it will allow us to make this whole process a lot less intimidating!
In this episode of The More Profitable Podcast, I'm breaking down the four essential items you need to have ready before you start with a new production partner. Trust me, having these sorted out will save you a ton of headaches and help you hit the ground running. We’re talking credentials, access, and all the little details that make a big difference.
3:00 - Why podcasters often overestimate what they need to have ready and how to simplify your preparation process
6:45 - Access to your podcast host credentials is crucial, even if you don’t plan to make a change anytime soon
10:30 - How to set up your website access for your new podcast production partner and why it's important to retain control over your site
14:20 - Understanding who owns your music and audio files and ensuring you have full access to them
18:15 - Making sure you have access to all your podcast templates and graphics and why they should belong to YOU
22:00 - The questions to ask a potential new podcast production partner
Ask Me AnythingPodcast Strategy IntensiveRate and Review The More Profitable PodcastProduction Services at Uncommonly More
Mentioned in What to Prepare Before Hiring a New Podcast ProducerSend us a text
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