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"The main value of having both marketing and sales under one person is that there's no break in the funnel." - Assaf Frances
Assaf Frances is a dedicated and passionate marketing professional who excels in creating growth engines, orchestrating brand management initiatives, and facilitating operational excellence. His strength lies in crafting compelling narratives and fostering impactful communication strategies within the dynamic SaaS landscape for government and beyond. Assaf has contributed significantly to enhancing brand visibility and facilitating expansion initiatives in alignment with company aspirations through both exceptional field marketing presences and unique digital marketing assets. In this interview, Assaf shares his journey and the strategic approach Gelt employs to integrate marketing and sales in order to streamline their growth.
Website: https://www.joingelt.com/
LinkedIn: https://www.linkedin.com/in/assaf-frances-4a60b938/
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"For us to be identifiable in a unique and specific way, it is very important because we want people to know that we have a personality and we are real people." - Yoav Golub
Yoav Golub has been the Marketing Director at Finout for the past three years. He brings over a decade of experience in the B2B Technology Marketing industry to the table. Yoav’s expertise centers on cloud-based products, with a particular focus on cost management and FinOps fields. This specialized knowledge has equipped him to drive strategic marketing initiatives and deliver impactful results in the rapidly evolving tech landscape. In this interview, we discuss innovative branding, agile marketing strategies, and practical tips for maintaining strong CEO relationships.
Website: https://www.finout.io/
LinkedIn: https://www.linkedin.com/in/yoav-golub/
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"Just like Lord of the Rings, one ring to rule them all… we have one click to rule the firewalls." - Guy Avrahami
Guy Avrahami leads Marketing & BizDev for startups and corporations across many industries and verticals. Guy develops methodologies and best practices to facilitate growth and scale-up opportunities with and for sales teams. In this interview, we explore unique marketing strategies, creative storytelling techniques, and how to engage and inspire in the marketing world.
Website: https://www.albarius.io
LinkedIn: https://www.linkedin.com/in/guy-avrahami-3a223239/
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"The convergence of strategy and storytelling can redefine market narratives and propel technological innovations to new heights." - Amit Aliman
Amit Aliman is a hands-on marketing strategist and expert storyteller. He is a proven expert in crafting and executing positioning, narratives, and go-to-market strategies, having done so for over 25+ B2B tech companies. In this interview, we dive into the dynamic world of marketing with Amit as we uncover his unique journey and insights on cybersecurity, storytelling, and tech challenges.
Website: https://infinipoint.io/
LinkedIn: https://www.linkedin.com/in/amitaliman/
YouTube: https://www.youtube.com/@infinipoint
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"The emails are getting worse and worse and less personal, so it creates an opportunity for true differentiation with personalization." - Greg Grand
Greg Grand brings decades of experience to help businesses run and grow their sales. He manages your entire sales function on a fractional or virtual basis, developing and enhancing processes and structures, as well as building and implementing all the necessary tactical components and teams. In this interview, we discuss bridging marketing and sales gaps, tips on AI tools, and boosting collaboration.
Website: https://gsquaredadvisors.com/
LinkedIn: https://www.linkedin.com/in/greggrand
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"We must never let predefined assumptions drive us forward; challenge is the key to our continuous growth." - Yaron Bartal
Yaron Bartal’s passion for marketing sparked 15 years ago when he was researching a McDonald's case study. In 2010, he joined Matomy, and four years later, he co-founded his own company with two close friends. After that, he became part of Apester, where he led the entire business and media operations. Most recently, Yaron joined SciPlay, a major player in social gaming, as VP of Growth, overseeing their global marketing efforts, including organic and paid user acquisition, marketing technology, creative, and innovation strategies. In this interview we chat about innovative marketing strategies, growth strategies, and the impact of being in Tel Aviv’s tech hub.
Website: https://www.sciplay.com/
LinkedIn: https://www.linkedin.com/in/yaron-bartal-49291926/?originalSubdomain=il
YouTube: https://www.youtube.com/@sciplay8892
Instagram: https://www.instagram.com/sciplay_games/
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"You need to think of the whole journey, addressing each touchpoint and funnel stage." - Ilan Hertz
Ilan Hertz has over 15 years of experience in B2B marketing, from high-level strategic planning to hands-on execution. Ilan's experience encompasses the entire marketing spectrum, from envisioning comprehensive strategies to orchestrating seamless marketing operations. Ilan is currently the VP of demand generation at InfiniGrow, where he thrives in this challenging environment, finding both satisfaction and a stimulating challenge in marketing to marketing leaders. In this interview, Ilan provides tips on attribution, outbound campaigns, and success measurement for B2B SaaS marketing.
Website: https://infinigrow.com/
LinkedIn: https://www.linkedin.com/in/ilanhertz/
Facebook: https://www.facebook.com/ilan.hertz/
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"Adopt a fail-fast mentality. You don’t have time for five-year plans. You can plan for a year, but be prepared to pivot quickly." - Amotz Harari
Amotz Harari leads a team of marketing gentlemen and women dedicated to eradicating Death-by-PowerPoint wherever it lurks. Their mission is to enable decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide. With years of intensive marketing experience, Amotz merges a well-rounded background in SEO, content development, social, outreach, SEM, and analytics, with knowledge in UI/UX, consumer psychology, product, and competitive research. In this interview, Amotz teaches us how Storydoc uses AI and innovative marketing strategies to create compelling business presentations.
Website: www.storydoc.com
LinkedIn: https://www.linkedin.com/in/amotz-harari/
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"I threw some money down the toilet because I had no idea what I was doing." - Paul Stanford
Dr. Stanford is a Licensed Marriage and Family Therapist Supervisor in Texas. He graduated from Texas A&M University with a Bachelor’s degree in Psychology, Nova Southeastern University with a Master’s in Marriage and Family Therapy, and from Florida State University with a Ph.D. in Marriage and Family Therapy. Dr. Stanford is an adjunct professor for the marriage and family therapy program at Texas A&M – Central Texas and Pepperdine University, teaching courses in family theory and couples therapy among others. In this interview Paul shares insights on growing a therapy practice, marketing strategies, and destigmatizing mental health. Tune in for valuable tips and Paul's personal journey.
Website: www.stanfordcouplescounseling.com
LinkedIn: https://www.linkedin.com/in/dr-paul-stanford/
Instagram: https://www.instagram.com/stanfordcouplescounseling/
Facebook: https://www.facebook.com/StanfordCouples/
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"One of the things I enjoy most about communication is the ability to influence people and then see a result, which to me is what marketing is all about." - Nicole Erceg
As the Director of Marketing at Agriculture Future of America (AFA), Nicole Erceg leads a talented team responsible for increasing brand awareness, engagement, and loyalty among diverse stakeholders, from college students to agriculture industry leaders. With nearly a decade of experience in communications and marketing roles, she has a passion for compelling content and strategies that add value and showcase the impact of agriculture and food systems. In this interview, Nicole shares her journey, experiences, and future predictions for marketing in agriculture.
Website: https://www.agfuture.org/
LinkedIn: https://www.linkedin.com/in/nicoleerceg/
YouTube: https://www.youtube.com/user/AgFuture
Instagram: https://www.instagram.com/agfutureamerica/
Facebook: https://www.facebook.com/agriculturefutureofamerica
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"A podcast is a great way of getting fresh content from experts who are passionate about what they’re talking about." - Joana Ymeraj
Joana Eltjona Ymeraj is a seasoned content marketing professional with extensive experience in SaaS and B2B marketing. She is currently the Head of Podcast Marketing at Entail AI, where she leads content strategies, and as a Senior Content Manager, focusing on content optimization and editorial leadership. Her work emphasizes the creation and management of high-quality, engaging content tailored to diverse audiences, showcasing her capacity to drive marketing success and audience growth in competitive environments. In this interview, Joanna discusses Entail AI, its evolution, her role, and the power of podcasts in content marketing. Don't miss her insights on AI tools and marketing strategies!
Website: https://entail.ai/
LinkedIn: https://www.linkedin.com/in/joana-eltjona-ymeraj-a9728a121/
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“At the end of the day, it’s about making that employee experience as great as we can.” -Thom Robbins
Thom Robbins is the Director of Marketing for PeopleReign, a SaaS platform that automates IT and HR employee service and reduces call volume by 65%. Thom is a Sales and Marketing guru. He has been working with many startups over the past 10 years, helping them grow their marketing department and sales team. He loves mentoring and would be a great mentor to any digital marketer looking to grow or build a digital program in a B2B startup or any sales executive looking to grow their sales team. In this interview, Thom discusses marketing strategies, AI in the workplace, and building thought leadership.
Website: https://peoplereign.io/
LinkedIn: https://www.linkedin.com/in/thomrobbins/
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“Innovation involves uncertainty, but by making educated guesses and learning from small tests, marketers can drive impactful change.” -Cristina Constain
Cristina Constain is the Chief Marketing Officer of Solve Next, leading innovative marketing strategies to build serious capital, including financial, human, intellectual, political, reputation, and social capital. With over a decade of international experience, she combines data-driven decisions with human insights to guide Solve Next’s marketing efforts, promoting Next tools and Know-How that empower organizations to move from uncertainty to certainty. Fluent in three languages and with a passion for creating conscious and purpose-driven business methodologies, Cristina is a dynamic leader in the marketing industry, driving innovation and building capital that matters. In this interview, Cristina takes a deep dive into innovation, marketing strategies, and the future of AI.
Website: https://solvenext.com/
LinkedIn: https://www.linkedin.com/in/cristinaconstain/
Instagram: https://www.instagram.com/solve.next/
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“Broadly, I think we’ve become more honest about the amount of human suffering that is happening around the globe, which is great.” -Glen Moriarty
Glen Moriarty is the Founder and CEO of 7 Cups, an online support network for people in need of emotional or mental health support. Launched in 2013, 7 Cups now draws millions of monthly visitors and utilizes the services of 320,000 trained “listeners” in 189 countries and 140 languages. Glen is a psychologist who is passionate about the internet’s power to help people lead healthier lives. His first startup focused on scaling up online learning and free access to education. 7 Cups is his most recent endeavor, marrying his background in psychology with his love of technology. He lives with his wife and four children in Southern California. In this interview, discover how 7 Cups provides free global emotional support.
Website: https://www.7cups.com/
LinkedIn: https://www.linkedin.com/in/glen-moriarty/
Instagram: https://www.instagram.com/7cups/
YouTube: https://www.youtube.com/@7CupsofteaGM
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“As a marketing team, you need to be celebrating client successes and telling these stories to other prospects.” -Assaf Frances
Assaf Frances is the Director of Marketing and Partnerships at Zencity, where he leads the company’s brand, digital and field marketing strategy. He oversees many of the company’s key partnerships, presence at events and conferences, content creation, digital campaigns, and design. Assaf also spearheaded the recent rebrand process the company had gone through. Prior to his work at Zencity, Assaf served as Program Manager for the City of Tel Aviv Innovation Team, under the Mayor’s office, supported by Bloomberg Philanthropies. He holds an MSc in Urban Regeneration from the Bartlett School of Planning, UCL, London, is a Chevening Alumni and a member of the Salzburg Global Forum. He’s based in NYC and lives with his husband Yoni and their dog West. In this interview, Assaf discusses community trust, homelessness solutions, and innovative marketing strategies.
Website: https://zencity.io/
LinkedIn: https://www.linkedin.com/in/assaf-frances-4a60b938/
Instagram: https://www.instagram.com/assaffrances/
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“To help a company create a workplace culture where employees love to come to work… you’ve got to tap into their emotions and sentiments.” -Kerry Gilliam
Kerry Gilliam has more than 25 years of experience in enterprise technology and is currently the Head of Customer Success & Marketing at Most Loved Workplace. She is passionate about crafting solutions that solve real-world business problems. During her career, she has also held leadership roles at Jobvite, Talemetry, Page Up, PeopleFluent, Infor, Dun & Bradstreet Software, and Navigar Consulting across marketing, product management, and customer support. She holds an MBA and is also PMP certified. Join us as we delve into leadership training, customer success, and authentic marketing strategies in this interview.
Website: https://mostlovedworkplace.com/
LinkedIn: https://www.linkedin.com/in/kerrygilliam/
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“It’s not about just differentiating our technology, but communicating why such technology is needed in the first place.” -Ashley Rose
Ashley Rose is a seasoned marketing professional known for her innovative strategies and impactful leadership in Fortune 500 companies. As the Head of Marketing at i-BrainTech, she pioneers the integration of neuroscience technology into sports, driving performance optimization. With expertise in consumer psychology, she ensures authentic connections through customer-centric approaches. Ashley is dedicated to democratizing brain training and data accessibility across industries for transformative impact. She advocates for efficiency through technology and streamlined processes, maximizing productivity and organizational success. In this interview, Ashley shares i-BrainTech’s amazing brain-training technology and its benefits along with her journey in marketing.
Website: https://www.i-brain.tech
Facebook: https://www.facebook.com/iBrainTechOfficial
LinkedIn: https://www.linkedin.com/in/ashleydeniserose/
Instagram: https://www.instagram.com/ibraintech
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“If everybody starts using AI, machines are going to take over our world, and we’re not going to have an opportunity to add any value.” -Colleen Romero
Colleen Romero serves as Vice President of Marketing and eCommerce at HealthWay Family of Brands. She joined HealthWay from Stanley Black & Decker, Inc. where she served as Director of Marketing Technology, establishing strategy for eCommerce, digital marketing, and point of sales projects and programs around the world. Colleen has completed courses at Northwestern University and The George Washington University. In this interview, Colleen has a candid conversation with Andrew about her journey in marketing, her role at HealthWay, and balancing B2B and B2C strategies.
Website: https://www.healthway.com/
Facebook: https://www.facebook.com/colleenromero
LinkedIn: https://www.linkedin.com/in/colleenromero/
Instagram: https://www.instagram.com/colleeninatlanta/
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“Marketers that use AI smartly are going to replace marketers that don’t use AI at all.” -Michael Dillon
Michael Dillon is an impassioned Marketing Maestro & Revenue Growth Virtuoso with 20+ years of hands-on experience. From B2B, B2C, SaaS, DTC and healthcare, Michael has been the driving force behind businesses soaring to new heights. In this interview, Michael shares his marketing journey and expertise, from the music industry to becoming a Fractional CMO. Join us for insights on marketing strategies and AI integration.
Website: https://askmichaeldillon.com/
LinkedIn: https://www.linkedin.com/in/michaelthomasdillon/
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“Sales and Marketing must work together seamlessly to create a unified experience for the prospect and customer. It’s rocket fuel for results.” -Matt Heinz
Matt Heinz is a prolific author and nationally recognized, award-winning blogger. With 15+ years experience in marketing, business development, and sales experience from a variety of organizations and industries, he is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways. In this interview, Matt dives into Heinz marketing strategies, team collaboration, and winning approaches for 2024. Don’t miss out on these valuable insights!
Website: https://www.heinzmarketing.com/
LinkedIn: https://www.linkedin.com/in/mattheinz/
Instagram: https://www.instagram.com/mattheinz/
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