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Brand confidence is the result of clarity and consistency.
In episodes 111 and 112, I share the value of being clear and consistent with all aspects of your brand and your business. And the end result of that is brand confidence, the topic of episode 113.
Show notes
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If you do a quick search on the power of consistency, you'll find articles about business, habit building, recruitment, personal success, and customer services - just to name a few. I'm going to add marketing and branding to the list.
Clarity paired with consistency are two important elements of building a brand. Clarity of who you are as a business and a brand contribute to clarity in marketing and messaging.
But clarity of branding and marketing will not mean a thing without consistency.
Show notes
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Clarity is critical for success in so many aspects of life - ranging from personal to professional. Are you clear on the purpose of your business? Of your life? Do you have clarity on what your brand stands for? Does your audience know and understand what your business can do for them - or that it is for them?
As Brene Brown has said - Clear is kind, Unclear is unkind. A lack of clarity creates more work for your prospective clients, your clients, and your team. Clarity guides decision making and ultimately saves you and your team money, and helps you earn more too.
This episode dives into the areas of marketing and branding where a lack of clarity may be hurting your business.
Show notes
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More to the point, where I've been?
Excellent question and one I needed to answer before I was ready to start releasing new content. I've done that - this episode will give you some insight into what I've been doing and why I haven't released a new episode since February.Show notes
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"Am I crazy to have all these different business ideas?" A friend and client asked me this question over coffee recently. No, she is not crazy. She is just full of ideas – and those ideas all happen to be business opportunities.
As you think about acting on all those business ideas swirling around in your head, think about what connects them to the vision of your business. That connection is what I mean by a through line.
If you are feeling as though you have too many business ideas, concerned that people may not understand the connections, or maybe you haven’t recognized the connection yet…. I’m guessing it is there, hiding in plain sight. It’s likely already visible to those around you. You just need to step back and allow it to become visible to you.
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My goal at the end of the year was to bring purpose to 2022. I paused production of the podcast, spent time with friends and family, and directed my creative energies to art and the opportunities that have come from it.
How have you started 2022 with purpose?
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How hard is it to engage your customers in a conversation? For some businesses, it is easy. And for far too many, it seems to be quite challenging. But why is that?
Is it the desire to be more efficient? Hit a growth target? Achieve arbitrary metrics that may or may not impact the quality of the work or service we provide?
Or is it that we've become too focused on all the internal workings of the business that we've lost sight of the fact without customers, we don't have a business?
Honestly, I think it is a combination of all these factors. Bottom line, engaging customers in a conversation is good for business.
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It was a Speaking Your Brand episode that inspired the primary focus of this episode. In a recent keynote address, Carol Cox suggested resistance comes with living your purpose. Resistance or tension comes with anything worth having and that includes living the truth of our purpose. And if we are not feeling one of those maybe we need to dig deeper into our search for purpose.
Resistance can come in internal and external forms. External examples might come from others criticizing or judging you and the way you lean into your purpose. Internal are obstacles we put in front of ourselves such as imposter syndrome, perfectionism, or people-pleasing.
Show notes
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What if I told you there were three steps to get better feedback? Three steps that would lessen the stress you feel when faced with a performance evaluation. Carole Stizza has developed a formula that will do just that.
When we go into a performance evaluation or ask for feedback from a client, we often start with a prescribed form. And as a result, we listen to the responses but neglect to ask questions. Carole shares this is often because we view an evaluation as a one-way conversation rather than an open dialog for questions and conversation. Her research lead her to realize when we did ask questions, the questions were too broad or didn't include the context of what would make the responses relevant.
Show notes
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What is return on relationship? The purpose of the relationships you have should be considered and reevaluated periodically. Especially after a year like 2020, when relationships of all kinds were pulled in various directions, aligning the value of the relationship with the purpose it serves is more important than ever.
How do you figure out where your relationships stand? Think about the purpose. Is the original purpose of the relationship still valid? Has it evolved over time? Has it diminished? Maybe the purpose or the value of it no longer exists?
In this episode of The Pursuit of Purpose, I discuss how to evaluate the return on relationship for a variety of key relationships in both our personal and professional lives.
Check out the show notes for a variety of resources and a valuable worksheet to assist in determining the purpose of the relationship.
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Branding. Marketing. What is the difference? Is there a difference? Everyone has an opinion. Including industry professionals - there isn't a standard definition of either branding or marketing.
Branding is.... Marketing is...There are so many different ideas, opinions, and nuances to these two words. Clients wanting a logo believe they need branding. Is it? Or is it marketing? Or maybe they want a blog written. Is that branding or marketing?
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How do you respond when clients ask for services you don’t offer – but they think you do or should?
It is easy to let this question get under your skin or at the very least, start that little voice of self-doubt in your head chattering. Whether you start wondering if you SHOULD be offering the service or if you get anxious wondering how best to respond, a clear and concise understanding of WHY you are offering the services you do will lead you to the best response to these requests.
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Do you aspire to be a thought leader in your industry? My guest Carol Cox helps women create a signature talk to put them on the path to thought leadership.
Being a thought leader is about inspiring your audience to dream with you - helping them see your vision of the world and benefit from this newly imagined version of reality. Carol and her team at Speaking Your Brand help women turn their personal stories into inspirational talks.
Show notes
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A recent episode of Gary Vee's brought me to the idea of connecting self-awareness to purpose. His core message was that success comes from being self-aware. And I believe success comes from an understanding of our purpose. As I listened more closely to this short episode, I realized the definition of being self-aware and purpose are intertwined.
Also in this episode, I celebrate the 100th episode of The Pursuit of Purpose and share what I've been listening to lately.
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Is your fear preventing business success? Does your business have a clearly defined niche? And, if not, are you hesitant to declare one?
If you are in this camp, I’m guessing your thoughts might include some or all these ideas:
Is this niche too narrow? Will I be leaving an opportunity on the table? Will I be giving up potential income? My clients need more than what my niche can offer them. If I narrow my scope of work, they will need to look elsewhere for what they believe I should be able to do for them. And prospective clients will skip past me because I don’t do it all. I’ve expanded my services to better serve my client’s needs, I can’t walk away from that now. If I do that, I’m letting them down. But …. this additional service does not play to my strengths.Fear is a weight, holding you and your business in a place of uncertainty, confusion, and frustration.
For more information, check out the show notes.
Connect with Amy Austin on LinkedIn, Facebook, or Twitter
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As more and more businesses are moving to online courses and programs, experiential learning has become a hot topic. In this episode, I talk with Romy Alexandra about creating a learning experience to ensure our audiences learn and retain the content of our program.
What is experiential learning?Experiential learning focuses on the idea that the best way to learn things is by actually having experiences. Those experiences stick out in your mind and help you retain information and remember facts. Alexandra shares the philosophies of David Kolb, a psychologist and educational theorist known for this theory as well as his learning style inventory.
For more about Alexandra, her work, and resources from this episode, check out the show notes.
Follow Amy Austin and Austin Marketing at:
LinkedIn
Instagram
Facebook
Twitter
Website
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Are you a purpose-led business looking to define success metrics related to your purpose? Do you work with a shared vision and intention but struggle to articulate the role purpose plays in the success and growth of your company?
Many leaders intuitively know there is a benefit to knowing and embracing your brand purpose but have yet articulated the metrics to prove its value. This episode is meant to help you define those metrics.
Resources and connect with Amy via the show notes page
Follow Amy at
Twitter @AmyMAustinMktgLinkedIn @AmyMAustin
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Do your messages leave your audience empowered to take action? The call to action in a marketing message should give them a sense of empowerment, a feeling of confidence that the action they are about to take is the right one.
In the final episode of the encore presentation of the Marketing to educate, engage, and empower, I talk about the value of a clear call to action and empowering your audience to take action.
Download the complimentary worksheets on the show notes page.
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Are you engaging your audience in a conversation? Your marketing message should engage your audience in way that makes them want to know more and take the next step - working with you.
Social media has changed the definition of engagement in marketing circles. The number of likes, shares and comments is one aspect of engagement but I don't believe it is the most important aspect.
Be sure to download the complimentary worksheets to apply this strategy to your marketing tactics.
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In part two of this marketing strategy series, I talk about the importance of educating your audience. The foundation of any marketing strategy should be the who, what, where, when, why, and how of what you need your audience to know. But too often our desire to be creative gets in the way and we miss several of these key elements.
Be sure to download the complimentary worksheets to help you create marketing messages that educate, engage and empower your audience.
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