エピソード
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Are you a thought leader grappling with how to adapt to the rise of AI? In this episode, The Recognized Authority podcast host Alastair McDermott sits down with co-host Alistair McBride to discus a pivotal shift. They discuss
The urgent need for AI literacy among experts and leadersNavigating AI's productivity benefits vs credibility risks Ethical concerns like bias, privacy, and intellectual propertyExtending thought leadership to broader AI business applicationsTune in as these forward-thinking unpack unknown unknowns and try to map out this rapidly evolving frontier that you can't afford to ignore.
👉 Find The AI-Powered Business Leader here at AIPowered.biz
Key Insights:
- AI presents an urgent priority that businesses and thought leaders must address
- AI increases productivity but could compromise credibility if misused
- Thought leaders need "AI literacy" to responsibly understand and apply the technology
- AI has profound implications across business processes, privacy, IP, society
Strategies:
- Continuously evaluate and adopt new AI capabilities as the space rapidly evolves
- Establish ethical AI usage policies, including vetting training data sources
- Run AI models locally to avoid feeding private client data into cloud services
- Use AI as a supportive tool, not to fully automate authorship
Quotes:
"AI is coming for us first. So, this is kind of like the total reversal of technology in the past where we've usually been kind of inoculated against it." - Alistair McBride (9:31)
"We need to be literate; we need to be AI literate. We need to understand how these systems work." - Alastair McDermott (16:49)
"We need to figure out how this is going to impact us because this is going to change businesses. It's going to change society. It's going to change industries." - Alastair McDermott (17:53)
🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching
👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://rec.nz/allbooks
Expert Authority Builder Series:
👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!
👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads
👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule
👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts
🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇
👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott
👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority
👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority
💻 - WEBSITE: https://TheRecognizedAuthority.com
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Are you struggling to establish yourself as an authority in your niche? Discover the proven strategies used by over 150 bestselling authors, thought leaders and industry experts.
In this insightful episode of The Recognized Authority podcast, host Alastair McDermott is joined by his friend Alistair McBride to reveal the top advice for building authority - extracted from over 162 episodes and 200+ hours of audio content.
You'll learn:
The #1 tactic mentioned by a staggering 90+ guests to accelerate authority buildingWhy specializing and niching down is critical (highlighted by 65+ experts)How to truly understand your ideal client's needs, fears and desiresThe key to providing genuine value that builds trustSpecific content creation and distribution strategies that workKey Insights:
Creating content consistently is crucial for building authority over timeSpecializing and niching down allows you to become the recognized expertUnderstanding your ideal client's problems, language, and desired outcomes is essentialProviding genuine value builds trust and attracts your ideal audienceHaving a strong point of view and clear positioning is importantStrategies:
Repurpose content across multiple platforms like podcasts, videos, and blogsUse storytelling techniques to engage your audienceInvest in quality audio and video equipment to appear more professionalRaise your prices - you're likely undercharging for the value you provideDon't miss this content-packed episode that distills the wisdom of the world's top authorities into an actionable blueprint you can follow.
🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching
👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://rec.nz/allbooks
Expert Authority Builder Series:
👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!
👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads
👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule
👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts
🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇
👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott
👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority
👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority
💻 - WEBSITE: https://TheRecognizedAuthority.com
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Are you struggling to position yourself as an authority in your industry? Do you feel overshadowed by more established peers and competitors? If you want to attract high-value clients and truly showcase your expertise, this episode of The Recognized Authority podcast is a must-listen.
Host Alastair McDermott tackles a listener question from Mark, a financial consultant seeking practical advice on building authority and a strong personal brand to attract high-net-worth individuals. In his response, Alastair discusses the art of positioning, sharing invaluable strategies that will help you stand out in the "sea of sameness".
Here's a glimpse of what you'll learn:
The crucial first step to crafting a compelling positioning statementHow to leverage conversations with ideal clients to understand their language and pain pointsCreating a content strategy aligned with your positioning for maximum impactRepurposing content across multiple platforms to amplify your reachImplementing your positioning across all marketing channels for consistent brandingDon't miss this opportunity to gain actionable insights from one of the leading experts in the field. Tune in now and unlock the secrets to establishing yourself as the recognized authority in your niche.
0:11 Establishing Authority in a Crowded Field
2:03 Analyzing Your Positioning
3:21 Conversations with Ideal Clients
6:04 Creating Content to Build Authority
8:26 Repurposing Content for Maximum Impact
10:15 Implementing Positioning in Marketing Platforms
13:38 Revisiting Positioning and Content Strategy
14:33 Embracing the Content Creation Learning Curve
🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching
👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://rec.nz/allbooks
Expert Authority Builder Series:
👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!
👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads
👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule
👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts
🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇
👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott
👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority
👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority
💻 - WEBSITE: https://TheRecognizedAuthority.com
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What unexpected YouTube strategy could potentially earn you as much as $300K in just one month? In this episode of The Recognized Authority, host Alastair McDermott talks to Cyan Cooper about his counterintuitive strategy for generating massive revenue on the platform.
Instead of narrowly targeting his client's niche, Cyan intentionally made videos for a much broader, "wrong" audience. Incredibly, this unlocked 100% more revenue in just 30 days time! Cyan and Alastair unpack this strategy, and also discuss insider tips such as:
Why creating content for tangentially related audiences can pay massive dividendsHow to ethically use "clickbait" titles and thumbnails to skyrocket viewsVideo production tricks to maximize watch time and engagement, andAn AI arbitrage opportunity to quickly scale your content to new languagesDon't miss this fascinating discussion on contrarian YouTube tactics that could transform your channel's performance. Tune in now!
Insights:
Targeting a broader, "wrong" audience can unlock much higher views and revenue than narrowly focusing on your core audienceUsing compelling, "clickbait" style titles and thumbnails is ethical and effective as long as you deliver on the promise madeHaving strong intros that hook the viewer, convey your authority, and create stakes is critical for maximizing watch timeExtensive research and a high “value-to-words ratio” is key for viral educational videosAI translation offers an arbitrage opportunity to quickly launch successful foreign language channelsStrategies:
Look at the topics/videos that your competitors are getting disproportionately high views on—these indicate what your audience is interested inPin a comment on older, successful videos linking to an updated, enhanced version rather than replacing the originalBeing an expert on a topic isn't enough; you should also use a tool like ChatGPT to identify all the key points to cover for any given topicSteps to create a high-performing video:Identify the topics your target audience is interested inCome up with a compelling, clickable title and thumbnail first before creating the videoIn your introduction, confirm to your audience that you will give them what they came for, and leverage your authority to reassure them you’re the right person to listen toDeliver on the promise made in the title/thumbnail with high-value, concise contentResearch thoroughly to cover all relevant angles without fluff or ramblingInclude clear structure and transitions to improve retention -
Are you overwhelmed by the hype surrounding AI? Do you struggle when it comes to figuring out the practical applications of AI in business?
In this insightful solo episode of The Recognized Authority podcast, Alastair McDermott delivers a presentation to a group of business leaders, simplifying the principles ofAI and providing actionable strategies for using this transformative technology in your business
Drawing from his expertise, Alastair tackles the questions on every business leader's mind:
How can we use AI to increase productivity and streamline repetitive tasks?What are the ethical and legal considerations when using AI-generated content?How can we stay ahead of the curve and future-proof our business with AI?Through this compelling presentation, you'll gain valuable insights:
AI is no longer a futuristic concept; it's reshaping industries now, and businesses need to start implementing it to stay competitive.AI can significantly increase productivity by automating repetitive tasks, analyzing research, reformatting content, and allowing experts to focus on their core expertise.There are ethical and legal concerns around AI-generated content, such as potential biases, stolen training data, privacy issues, and questions of authorship and intellectual property.Businesses should create an "AI-ready" culture by promoting AI literacy, exploring use cases, implementing policies, and continuously evaluating and experimenting with AI tools.Strategies:
Appoint dedicated "AI teams" within different departments to explore AI use cases for the business.Invest in AI education and training for employees to promote AI literacy.Develop clear policies and guidelines for responsible and ethical use of AI, particularly concerning privacy and GDPR.Continuously evaluate and experiment with new AI tools and frameworks as the technology rapidly evolves.Don't miss this opportunity to separate hype from reality and unlock the potential of AI for your business.
Tune in as Alastair McDermott shares his wisdom on navigating the age of artificial intelligence through this informative presentation.
➡️ Get your free guide to getting started with AI at LearnAI.guide
➡️Book a call with Alastair at rec.nz/coffee
🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching
👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://rec.nz/allbooks
Expert Authority Builder Series:
👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!
👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads
👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule
👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts
🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇
👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott
👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority
👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority
💻 - WEBSITE: https://TheRecognizedAuthority.com
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Are you an expert struggling to stand out in a crowded market? Have you considered leveraging the power of video content but feel overwhelmed by the learning curve and technical demands?
In this episode of The Recognized Authority, host Alastair McDermott chats with video production expert Juma Bannister to demystify the world of video and share actionable strategies for experts looking to amplify their authority through compelling visuals.
In a world where attention spans are dwindling and competition is fiercer than ever, creating a personal brand with video has become a make-or-break necessity.
Juma, a recognized authority in video creation, reveals why your on-camera presence and production quality directly impact how you're perceived by your audience – and how to leverage these elements to your advantage.
Throughout this insightful conversation, you'll discover:
The secret to crafting a consistent, credible on-camera persona that resonates with your ideal clientsPractical tips for optimizing your lighting, sound, and backdrop to elevate your production quality on a budgetFrameworks for developing a content strategy that keeps your audience engaged and positions you as the go-to expert in your nicheTechniques for repurposing and recycling your video content to maximize its reach and impactWhether you're a seasoned pro or a video newbie, this episode is a must-listen for any expert seeking to harness the power of video to amplify their authority, attract high-value clients, and future-proof their business in the age of AI-generated content.
Tune in now and unlock the secrets to becoming a video content powerhouse!
Find all the shownotes at rec.nz/170
🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching
👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://rec.nz/allbooks
Expert Authority Builder Series:
👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!
👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads
👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule
👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts
🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇
👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott
👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority
👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority
💻 - WEBSITE: https://TheRecognizedAuthority.com
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Have you ever struggled to find the right content marketing strategy that aligns with your personality and strengths? In this candid conversation on The Recognized Authority podcast, host Alastair McDermott sits down with Luca Ingianni, an agile consultant specializing in embedded systems.
Luca shares his refreshingly honest journey of "failing his way to success," experimenting with various content formats and outreach approaches over the years. From the writing challenges of blogging to the unexpected connections formed through podcasting, Luca's story offers valuable insights for experts and consultants seeking to build their authority and attract better clients. In this episode, you'll discover:
The power of "parasocial relationships" and how they can lead to pre-approved sales conversationsStrategies for embracing imperfection and consistency in content creationLessons learned from Luca's experiments with live interviews and surveysInsights into leveraging authentic personality for more meaningful business opportunitiesTune in today to gain inspiration and actionable tips from Luca's authentic, trial-and-error approach to content marketing and authority building. Topic: content marketing, podcasting, blogging, authority building, consulting, sales, relationships Key Insights:
Embracing imperfection and prioritizing consistency over production value can lead to more sustainable content creation.Podcasting allows listeners to get to know the host's personality, resulting in a "parasocial relationship" that can facilitate easier sales conversations.Experimenting with different content formats and outreach strategies is essential to find the approach that resonates with one's personality and audience.Surveys can be an effective outreach tool for gathering data and elevating authority in a specific domain. -
Have you ever wondered if you could write a compelling book that resonates with your audience? Have you ever thought about starting a podcast?
In this episode, host Alastair McDermott shares his unique approach to turning his podcast, "The AI-Powered Thought Leader," into a valuable book on the same topic.
Alastair reveals his process, from selecting guests who can provide valuable insights to synthesizing their perspectives into a cohesive narrative.
He discusses:
Leveraging podcast conversations to scope out a book's structure and themesExploring the tension between AI tools and authentic thought leadershipTesting ideas and hypotheses through expert interviewsDeveloping a useful, practical resource for readersDon't miss this rare glimpse into the making of a thought-provoking book.
Key Insights:
Repurposing podcast content into a book can be an effective strategyHaving conversations with experts helps scope out a book's themes and structureCreating useful, practical content is essential for building authorityPodcasting allows synthesizing diverse perspectives on an emerging topic like AIHigh-quality content like books and podcasts will help build sustained authorityTune in and learn how to transform your own podcast into a cornerstone content piece that solidifies your expertise.
"Having these conversations really helps me to figure out the scope of the problem and the scope of the problem area." - Alastair McDermott
🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching
👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks
Expert Authority Builder Series:
👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!
👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads
👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule
👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts
🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇
👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott
👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority
👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority
💻 - WEBSITE: https://TheRecognizedAuthority.com
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In this episode of The Recognised Authority podcast, Alastair examines the impact of artificial intelligence (AI) on the world of thought leadership.
Alastair shares insights from his conversations with renowned thought leaders, including Mark Schaefer, Jonathan Stark, Debbie Jenkins, and Erin Austin.
The episode explores the complex balance between leveraging AI tools to enhance productivity and efficiency, while preserving the authenticity and credibility that are the hallmarks of true thought leadership. Alastair highlights the potential risks of AI-generated content, including issues of bias, discrimination, and the spread of misinformation, and provides practical strategies for navigating these challenges.
Key topics discussed include:
Defining thought leadership in the age of AINavigating the ethical considerations of using AI toolsMaintaining authenticity and personal branding in an AI-driven landscapeLeveraging AI for content creation, ideation, and repurposingUnderstanding the evolving legal and intellectual property implicationsWhether you're an established thought leader or aspiring to become one, this episode offers invaluable insights to help you thrive in the rapidly evolving world of AI and thought leadership. Tune in to learn how you can embrace the opportunities presented by AI while safeguarding the integrity of your personal brand and thought leadership.
Key Insights:
Thought leaders must grapple with the tension between using AI tools to enhance productivity and maintaining authentic, credible contentDefining clear guidelines and policies for the use of AI is crucial to preserve personal brand and thought leadership integrityAI can be leveraged for content ideation, generation, and repurposing, but care must be taken to avoid generic, inauthentic outputEthical considerations around privacy, bias, and misinformation must be addressed when incorporating AI into thought leadership strategiesDeveloping AI literacy and staying up-to-date on the rapidly evolving technology is essential for thought leadersStrategies:
Establish a clear AI usage policy and be transparent with your audience about how you are leveraging AI toolsUtilize AI for tasks like research, data analysis, and content formatting, but maintain human oversight and approval for final outputsExperiment with AI-powered tools for ideation, brainstorming, and repurposing content, but avoid over-reliance on AI for core thought leadership contentContinuously educate yourself on the capabilities and limitations of AI to make informed decisions about its integration into your workflowsTopic: thought leadership, artificial intelligence, AI, authenticity, credibility, content creation, intellectual property, ethics, personal branding
🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks
Expert Authority Builder Series:
👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!
👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads
👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule
👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts
🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇
👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott
👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority
💻 - WEBSITE: https://TheRecognizedAuthority.com
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Are you a consultant struggling to break through the six-figure revenue ceiling? You're not alone. Many consultants face a myriad of challenges when trying to scale their business from six to seven figures.
In this episode of The Recognized Authority podcast, host Alastair McDermott is joined by Danilo Kreimer, founder of the Boutique Consulting Club, to unpack the common roadblocks and provide actionable strategies for accelerating revenue growth.
Danilo shares his "deciding, learning, and doing" framework, which addresses the three primary challenges consultants face: strategic decision-making, capability building, and execution. He also emphasizes the importance of "fiduciary advice" and understanding the unique nature of consulting as a "credence good."
Here are some of the valuable topics covered:
The dangers of generic marketing advice for consultantsOvercoming emotional barriers to strategic decision-makingQuick wins for generating momentum and boosting revenueThe power of specialization and creating a focused brandBuilding trust and credibility in a high-risk, high-stakes industryTune in to gain insights from Danilo's extensive experience in helping consultants unlock their revenue potential and transform their business.
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/from-6-to-7-figures/ 👈👈
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🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
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🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book
🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching
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I was asked for the"secrets" I have for marketing.
The biggest secret is this:
*drum roll*
Vertical specialization
*Jedi Wave* "this is the secret you've been looking for"
Really?
Yes, really.
Based on metric fscktonnes of research (that's the technical term) I conducted, and reading the research of others, I believe that positioning your business as specializing in a single vertical is the "magic bullet" that will result in more leads & sales than any other marketing strategy.
Why is it a secret?
Because niching down to a single vertical scares the crap out of people.
There are loads of reasons to fear it: it's turning down opportunity (somewhat valid but doesn't really happen) or "I'll get bored just working in one industry" (highly unlikely, as you specialize you find deeper, more interesting problems.)
And it's also difficult, and time consuming, and lots of other problems. But it's worthwhile.
What's my call to action?
Simple: don't just take my word for it:
Listen to Wolfram Moritz and Brad Farris and Jonathan Stark and Sara Dunn and Louis Grenier on the Marketing for Consultants podcast.
Go read Philip Morgan's "The Positioning Manual for Indie Consultants" where he walks you through how and why to specilize.
Read the Business of Expertise from David C. Baker where he lists the pros and cons of vertical vs horizontal specialization.
Read Spiraling Up from Lee Frederiksen & Aaron E. Taylor.
In fact, check out everything from Hinge, including Kelly J. Waffle's interview with Yitzi Weiner in the Thrive Global Community.
Thank you for attending my TED rant.
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Amazon is now limiting authors to a mere THREE (3!) new book uploads per DAY to curb the influx of AI-generated content flooding the market. This highlights the existential threat AI poses to thought leaders and authority builders in an age where artificial intelligence can seemingly replicate any form of content. Will AI devalue the work of authors, speakers, and content creators? How can thought leaders protect their hard-earned authority and credibility?
In this episode of The Recognized Authority, Alastair McDermott is joined by thought partner Al McBride to dissect the existential threat AI poses to experts and thought leaders. The conversation delves into the pros and cons of leveraging AI for automating content repurposing across multiple formats like podcasts, blogs, and videos. While AI assistance can streamline workflows, the speakers emphasize the irreplaceable value of the human writing and editing process for clarifying expertise.
They examine the potential of podcasting, video content, and live interactive sessions to humanize brands and build authentic connections that AI struggles to replicate. They discuss strategies for demonstrating true mastery through unscripted Q&As, webinars, and cultivating a vast body of work.
Key Insights
Leveraging AI for content repurposing across formats can save time but may devalue human-created content.Traditional writing and editing help clarify thinking and develop deep expertise.Video content, live interactions, and formats like live streaming and webinars build human connections that AI currently struggles to replicate, emphasizing the importance of unscripted expertise.Having a large and diverse body of authentic work across multiple content platforms is harder for AI to convincingly mimic than individual assets.Interactive elements, such as live Q&As, are crucial for demonstrating proven mastery in a field.Use AI writing tools with extensive input, such as custom GPTs, uploading your own works, and using dictation, to retain your unique voice.Prioritize video and podcasting now, while these media still carry inherent credibility.Finding balance in understanding AI's capabilities without ignoring or fearing the technology is key.Check out Alastair's new show The AI-Powered Thought Leader
🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching
👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks
Expert Authority Builder Series:
👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!
👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads
👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule
👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts
🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇
👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott
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How does an aspiring thought leader stay authentic and credible in the age of AI?
As artificial intelligence tools become increasingly sophisticated, the question arises: how can we leverage these powerful technologies without compromising our unique insights and personal touch?
In this introductory episode of The AI-Powered Thought Leader podcast, host Alastair McDermott dives deep into the tension between thought leadership and AI-assisted content creation.
Joined by a special guest, he explores the nuances of using AI as a tool to enhance your expertise while maintaining your authentic voice.
Topics include:
Defining thought leadership and its core principlesThe potential benefits and risks of AI in content creationPractical tips for striking the right balance between AI and human expertiseEthical considerations and transparency around AI useThe future of thought leadership in the AI eraWill AI undermine the value of human effort and marginalize intellectual labor? Or can we harness its power to amplify our ideas and reach new heights of influence?
Don't miss this insightful episode that will reshape your understanding of AI's role in thought leadership.
🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching
👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks
Expert Authority Builder Series:
👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!
👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads
👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule
👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts
🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇
👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott
👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority
👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy
💻 - WEBSITE: https://TheRecognizedAuthority.com
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Do you struggle to command premium fees or attract your ideal clients? If so, you're not alone. Many experts remain invisible, despite their wealth of knowledge and experience.
In this special episode, of The Recognized Authority podcast I'm sharing my appearance on The Selling Show with David Newman, where we discuss the challenges of commanding premium fees and attracting ideal clients, despite having extensive expertise.
Listen to this insightful discussion on building your authority and securing your value in the marketplace, shared with David Newman's permission.
Together, they explore:
The crucial mindset shift required to transition from an invisible expert to a sought-after specialistThe art of strategic niching and why it's essential for building authorityLeveraging podcasting as a powerful content creation engine and relationship-building toolDeveloping a consistent body of work that demonstrates your expertisePractical strategies for overcoming the fears and doubts that hold experts backWhether you're a consultant, coach, or professional service provider, this episode offers invaluable insights to help you break free from obscurity, attract better clients, and ultimately, achieve the recognition you deserve.
Tune in now and discover how to position yourself as the go-to authority in your field.
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/blueprint-to-showcase-your-expertise 👈👈
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✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book
🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching
🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇
👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/
👑 – TWITTER: https://twitter.com/WhatStrategy
👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority
👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/
💻 – WEBSITE: https://therecognizedauthority.com
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Are you struggling to connect with prospects without coming across as salesy? Do you want to build real trust and add value instead of being seen as just another pushy sales rep?
Join sales expert Jeff C. West on The Recognized Authority podcast with host Alastair McDermott to unlock the secrets to effortlessly grabbing any prospect's attention.
Learn simple but powerful ways to uncover your prospect's real pains and needs, along with easy tips for creating value without asking for the sale. Discover how to become "objection proof" by focusing everything you say on improving your client's life.
The key mindset shift to attract clients instead of chasing themEasy ways to "prime the pump" with prospects before your first callAsking the right questions to reveal your prospect's real issuesMaking your recommendations all about your client's transformationIf you feel salesy and struggle to connect with prospects, this episode will transform your approach. Tune in now to turn more prospects into delighted clients!
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Are you struggling to get clients to say "yes" to your offers? Do you pour time and energy into creating programs, services and products only to get crickets in response? Crafting compelling offers that speak directly to your ideal client's biggest needs and desired outcomes is crucial to business growth and making sales.
In this episode of The Recognized Authority podcast, host Alastair McDermott interviews conversion marketing expert Jason Van Orden about his proven framework for creating irresistible offers that convert.
Key topics covered include:
Clarifying your ideal client and their goalsDefining the outcomes your offer will deliver Articulating your unique methodology Structuring an offer with irresistible appealTune into this valuable discussion to get the inside scoop on crafting offers your dream clients simply can't refuse!
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/craft-an-irresistible-offer/ 👈👈
----------------------------------------------------------------------------------------------
✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book
🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching
🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇
👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/
👑 – TWITTER: https://twitter.com/WhatStrategy
👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority
👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/
💻 – WEBSITE: https://therecognizedauthority.com
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Are you tired of relying solely on word-of-mouth and referrals to drive your business? Do you dream of commanding premium fees and attracting better clients? The secret is to establish yourself as a recognized authority in your field. But how do you actually achieve this?
In this episode of The Recognized Authority podcast, host Alastair McDermott dives deep into the practical steps required to implement an authority strategy. He covers:
- The crucial foundations of positioning and messaging
- Crafting an effective content strategy that resonates with your audience
- Creating high-quality, evergreen content that demonstrates your expertise
- Leveraging AI and interviews to streamline the content creation process
- Distributing your content through your website, social media, and beyond
- The importance of consistency and building a body of work over time
Tune in to learn Alastair's framework for transforming your expertise into authority, attracting better clients, and commanding higher fees.
Topic:
authority marketing, content strategy, positioning, messaging, content creation, content distribution, lead generation
Key Insights:
- Establish a solid positioning and messaging foundation before building a content strategy
- Pick a tight niche or focus area to become known as an authority in
- Create evergreen, educational content that helps solve your audience's problems
- Consistency and building a body of work over time is crucial for authority building
- Use interviews and AI tools like ChatGPT to streamline content creation
- Distribute content through your website, social media, and other channels
- Attracting inbound leads allows you to command premium fees and work with better clients
Strategies:
- Use AI and voice dictation tools to create content strategies and streamline content creation
- Leverage interviews with experts as a shortcut to creating high-quality content
- Gate some content behind email opt-ins to capture leads
- Repurpose and reuse content across multiple formats and channels
- Approach content creation with the mindset of building an evergreen body of work
Process:
- Steps for implementing an authority strategy:
- Establish positioning and messaging
- Build a content strategy
- Start creating content
- Publish content on your website (some gated, some ungated)
- Distribute content on social media
- Create more content consistently over time
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/implement-an-authority-strategy/ 👈👈
----------------------------------------------------------------------------------------------
✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book
🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching
🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇
👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/
👑 – TWITTER: https://twitter.com/WhatStrategy
👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority
👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/
💻 – WEBSITE: https://therecognizedauthority.com
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Are you a consultant struggling to generate leads from your website? Does your site feel more like an online brochure than a lead gen machine?
In this episode of The Recognized Authority, host Alastair McDermott outlines the key differences between passive “trust-building” websites and more active, inbound marketing-focused sites designed specifically for lead generation.
Tune in to discover:
The 2 main types of websites used by consultants and professional services firmsWhen a more passive website is appropriate vs when you need an active inbound marketing siteHow to transform your website into a lead generation machineVital elements your site needs for effective lead genThe power of content and SEO to attract and convert ideal prospective clientsWhy niche positioning is crucial for compelling content that convertsIf your consulting website isn’t delivering leads, this episode will give you a step-by-step blueprint for evolving it into an effective inbound marketing machine.
Key Insights:
Most consultants rely on referrals, so passive websites that build trust/credibility are commonActive sites with inbound marketing tactics are better for attracting and converting cold leadsKey elements: conversion actions (contact forms, opt-ins), niche positioning, regular publishing of high-value contentSEO and content marketing generate traffic and leads on autopilotTighter niche positioning enables creation of compelling content that converts cold visitorsStrategies:
Use opt-in incentives like checklists/guides to collect emailsSet up email autoresponder sequences to build trust/relationshipsFocus on creating niche-specific, high-value content regularlyPrioritize SEO optimization and promotion of content👉👉 Download your free website audit checklist here 👈👈
🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching
👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks
Expert Authority Builder Series:
👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!
👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads
👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule
👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts
🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇
👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott
👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority
👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy
💻 - WEBSITE: https://TheRecognizedAuthority.com
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Are you struggling to gain visibility and be seen as an authority in your field? Do you feel like you have important knowledge and expertise to share, but you're not sure how to package it up into a compelling narrative that attracts your ideal audience?
In this episode of The Recognized Authority podcast, host Alastair McDermott interviews Pamela Slim, author of the award-winning book Body of Work: Finding the Thread That Ties Your Story Together.
They have an enlightening discussion about the power of developing a coherent body of work over the course of your career to build up recognized authority and become known as a thought leader.
Learn why niche expertise is essential for standing outDiscover how to shape your personal narrative deliberatelyGet tips for creating Authority Content that demonstrates your knowledgeUnderstand the key consistent touchpoints to focus onIf you want people to see you as an authority, you need to learn how to connect the dots and communicate clearly all the value you offer. Tune in now to pick up strategic advice from Pamela Slim on crafting your unique body of work.
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/create-your-body-of-work/ 👈👈
----------------------------------------------------------------------------------------------
✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book
🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching
🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇
👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/
👑 – TWITTER: https://twitter.com/WhatStrategy
👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority
👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/
💻 – WEBSITE: https://therecognizedauthority.com
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Are you a consultant struggling to convert website visitors into new clients? Do you want your website to better showcase your expertise?
Tune into this episode of The Recognized Authority podcast, where host Alastair McDermott shares his website research on over 1000 consultants, and reveals the 10 essential elements you need for a high-trust website that attracts clients.
After surveying over 1000 consultants and consulting firms, Alastair was shocked by the lack of investment in websites he saw in the professional services industry.
He explains the key distinction between passive “brand” websites and proactive “inbound marketing” websites. Alastair then provides a website checklist and walks through the 10 must-have features that will take your site from amateur to authority.
Topics covered in this value-packed episode:
The 2 types of consultant websites and their different purposesWhy many consultants neglect their websiteThe importance of trust-building for professional services10 essential elements that every consulting website needsTips for better design, messaging, social proof and moreHow to optimize user experience and build website trustWant to make your website more credible and client-ready? Don’t miss this detailed guide to creating a high-converting site for consulting firms and experts. Tune in now!
Insights:
Many consultants rely on referrals and neglect their websitePassive "brand" websites just need to look professionalActive "inbound marketing" websites must build trust and relationshipsProfessional design, photography and branding build credibilityAddressing clients' problems in your messaging creates connectionsSocial proof like testimonials and logos increase trustOptimizing user experience factors like speed and typography mattersFollowing a website checklist helps identify areas for improvementUse a positioning statement on your homepage to showcase expertiseInclude case studies and client logos as social proof elementsMake sure your website loads fast - aim for under 3 secondsOptimize typography for easy scanning - 55-75 characters per line10 Website Essentials:
Professional designBranding consistencyHigh-quality photographyClient-focused messagingSocial proof elementsClear call-to-actionFast website performanceReadable typographyContact informationAbout page with trust elements🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching
👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks
Expert Authority Builder Series:
👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!
👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads
👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule
👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts
🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇
👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott
👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority
👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy
💻 - WEBSITE: https://TheRecognizedAuthority.com
- もっと表示する
