エピソード
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In this episode, you'll discover:
Understand the difference between your muse and your avatarMarketing is messaging and you are the messenger.How to stop broadcasting and mobilize with your marketing messageSpeak to your target audience and you will pick up an additional 30% of the surrounding audienceEpisode Highlights
00:48 - The importance of finding your gratitude in your practice and your life.
04:20 - Tailoring messages for specific audiences for connection and trust.
06:00 - Utilizing “you”messages to make your communication feel personal and relevant.
08:22 - Learning to speak directly to your ideal customer, whether in person or virtually, to elicit empathy and create connection.
12:44 - The difference between avatars and muses when it comes to your communication.
15:25 - Speaking directly to the patient or their representative when creating a message or offering.
17:46 - Dr. Lona is joined by Success Partner, Dr. Kendall Price, the mind behind Elevate Marketing Solutions. Dr. Price discusses the core mission of Elevate Marketing in helping chiropractors scale up their patient influx with customized digital marketing strategies and follow-up systems. He emphasizes the importance of personalized market analysis and creating nurturing sequences to re-engage prospects. Plus, discover how Elevate's coordinators can boost your practice's appointments. Tune in to gain insights on optimizing your marketing efforts and making a larger impact in the chiropractic community with these innovative approaches.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about Elevate Marketing please visit: https://www.goelevatemarketing.com/
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
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In this episode, you'll discover:
You are leaving a lot of money on the tableWhy Optimizing every function of your business will increase profitWhat does OPTIMIZE mean for your practice/business? What is the Remarkable Standard for Optimization? What is your business capacity? In the end, all roads lead to revenue and profitEpisode Highlights
00:52 - A problem is an opportunity for optimization, not just a practice issue.
02:45 - The potential for chiropractors to increase their revenue by optimizing their business operations.
05:14 - Pushing the envelope to see what's possible in business and personal growth.
07:51 - Testing limits to uncover hidden opportunities.
10:36 - The challenges of scaling a practice, including managing complexity and optimizing productivity.
12:55 - Profit is the ultimate target for optimizing business, beyond just focusing on revenue.
16:36 - Dr. Kale sits down with Success Partner Dr. Erik Kowalke, co-founder of SKED, a software designed to improve efficiency in chiropractic practices. Dr. Kowalke shares his journey from running a busy clinic to developing SKED in 2016 to automate patient communication and scheduling, thereby saving time and enhancing patient experience. He highlights SKED’s ability to increase show-up rates and streamline operations with intelligent automations. Dr. Kowalke underscores SKED’s reliability and commitment to future innovations.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about SKED please visit: www.sked.life
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
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In this episode, you'll discover:
Identify the Operational Pain Lines of your PRACTICE right now Identify the Economic Pain Lines of your BUSINESS right now When does your Team start to “pump the breaks”? Reset business Superior (the ceiling) and Inferior (the floor) pain lines Where is your current Operational Ceiling? Where is your current Economical Floor?Episode Highlights
01:45 - Insights on pain and scar tissue, emphasizing that pain is not the problem but a gift leading to the root cause.
03:29 - The importance of addressing pain in businesses, providing insights and strategies for growth
05:56 - How the "pain line" concept is applied to the chiropractic practice, using the three operational domains of attraction, conversion, and retention.
08:16 - Understanding the ceiling and floor in each domain to optimize business performance.
10:30 - An introduction to the Capacity Tachometer as a tool to check in with team members' capacity and identify areas for improvement.
13:09 - Knowing the requirements for each stage of the patient journey to stay in the zone of optimization.
15:47 - Optimizing business metrics and data analysis.
18:53 - How to analyze a business using leading metrics, not just lagging metrics.
21:36 - Keeping an eye on the floor and ceiling to avoid pain associated with outsized returns.
24:13 - The importance of listening to team members and considering their input when making decisions.
29:22 - The impact of compliance rates on chiropractic practices.
33:01 - Dr. Bobby chats with Dr. Andrew Powell from Success Partner, Better Balance Orthotics about a unique product that enhances patient outcomes through proprioception rather than traditional arch support. These orthotics stimulate foot muscles, improving posture, balance, and gait. Initially designed for scoliosis, they've been found to benefit people of all ages. Dr. Powell discusses how implementing these orthotics can boost patient results and significantly increase a practice's revenue. Discover the effectiveness of the product and its potential to boost profitability.
Resources Mentioned
Download your copy of the Capacity Tachometer here: https://theremarkablepractice.com/podcast-ep256-capacity
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
To register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about Better Balance Orthotics please visit: https://betterbalanceorthotics.com/
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
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In this episode, you'll discover:
The best businesses in the world are established on 2 solid rocks: E and AExpectations: stating clearly what you expect to bring to and get from a relationshipAgreements: the explicit and written pledge and promise; a pact The only way to get what you want is to get what you needEpisode Highlights
02:20 - The importance of the mindset of setting expectations and agreements in leadership.
05:00 - An introduction to a four-column format to set expectations and form agreements.
08:36 - Utilizing retention-focused conversion strategies from the start.
13:26 - Helping the patient get what they need, now just what they want.
16:54 - Setting core values and policies to optimize practice potential.
18:37 - Dr. Pete sits down with Success Partner, Dr. Omar Ayouby of Innate Radiology, which provides teleradiology services for Australian chiropractors. Driven by a desire to solve a problem and leveraging his background in radiography, Dr. Ayouby found a way to bring government-funded X-rays to chiropractors and create a win-win situation for all parties involved. Join us as we explore how they can help you decrease your liability while increasing your services as well as your bottom line.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
To register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about Innate Radiology please visit: https://www.innateradiology.com.au/
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
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In this episode, you'll discover:
Proven best practices and strategies to drive productivity and profit How to becoming the leader worth followingHow Accountability is will get you the GROWTH that you want5 elements to effectively manage peopleEpisode Highlights
01:02 - All management and leadership styles have their place at the right time and in the right way.
02:26 - Challenging common beliefs about management and accountability.
05:16 - How coaching helps guide teams with proven principles and cultural revolution.
08:07 - The importance of understanding cultural nuances in leadership.
10:42 - Leadership, teaching, training, coaching, and managing are essential elements of development.
14:12 - Immersion training for chiropractic teams to grow practices.
16:01 - The need for accountability, coaching, and regular check-ins to achieve desired outcomes.
18:27 - The role of accountability in all aspects of leadership.
22:24 - The value of discipline in maintaining a cohesive community.
25:39 - Join Dr. Eric DiMartino and Success Partner, Jonathan McAlees from Fortis. Jonathan shares his moving chiropractic family story, stemming from his father’s life-changing experiences with chiropractic care. Dive into how Fortis has innovated payment processing solutions specifically tailored for chiropractic practices, enhancing efficiency and patient care focus. Join us to discover the transformative impact of these advancements on the chiropractic profession.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
To register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about Fortis please visit: www.fortispay.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
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In this episode, you'll discover:
Change your expectation and relieve your frustration Shift your perspective and your experience If you made this one mindset shift, how would that change things for you? You will not experience true scalability or durability unless you do this rightEpisode Highlights
00:44 - The frustration with chiropractors' quality and work ethic coming out of the schools.
03:34 - Shaping future chiropractors through mentorship and leadership.
06:59 - Shifting perspective to prioritize Associate Doctor growth and success.
08:42 - Recognizing the need for training and development within your businesses.
11:25 - Building confidence to raise performance.
14:47 - The challenges of integrating new doctors into a clinic and recognizing the need for trade-offs.
17:42 - Investing time and energy in Associate Doctor development.
23:31 - The importance of viewing associate doctors as investments rather than expenses
28:08 - Dr. Eric Martino is joined by Success partner, Today, Michael Tokash, the visionary behind Imaging Services. With over four decades in the X-ray business, Michael specializes in providing cutting-edge imaging solutions exclusively for chiropractors. With an impressive 47-year tenure in the X-ray business, focusing primarily on solutions for chiropractic practices, Michael shares his journey of significant business growth from $2 million to $5 million and discusses new, innovative products that are revolutionizing chiropractic care. Michael is here to shed light on how advanced imaging solutions are enhancing patient care and operational efficiency for chiropractors nationwide.
Resources Mentioned
Download your copy of 10 Steps to Onboarding a Remarkable Associate here: https://theremarkablepractice.com/podcast-ep253-assoconboarding
To register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about Imaging Services please visit: https://www.theimagingservices.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
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In this episode, you'll discover:
Raise the relationship bar in your practice and your practice will growNeeding everyone to “like you” is a terrible place to lead fromReplace the need to be liked with the desire to be trustedIf people TRUST you, they will do what you tell them to doIf people do what you tell them to do, they will get great results - and LOVE youEpisode Highlights
00:53 - How the struggle with having people like you can hinder your vision.
03:16 - Leading patients by anchoring to chiropractic story and principles.
08:12 - The importance of setting intentional anchors for patient outcomes.
12:37 - Overcoming need to be liked in chiropractic practice, focusing on trust instead.
15:48 - Being rooted in principles to build trust with patients.
17:48 - How developing oneself is key to building trust within a team.
22:17 - Prioritizing consistency over perfection.26:40 - Dr. Pete is joined by Dr. Steve Tullius, a Success Partner who along with building his own practice, now helps other doctors through his company Waitlist Workshops. Dr. Tullius shares his journey from overcoming a fear of public speaking to using workshops as a powerful tool for educating the public about chiropractic care. He discusses the expansion of his topics to include neurodevelopment, mental health, and autoimmune conditions, and the impact it has had on attracting new patients. Dr. Tullius also provides insights into the ROI of workshops and the importance of not overselling to patients.
Resources Mentioned
To register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at
https://chiromatchmakers.com/
For more information about Waitlist Workshops please visit:
https://www.waitlistworkshops.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
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In this episode, you'll discover:
You must choose 1 of 3 possible relationships with every team member Do you want to be their “Boss”, their “Friend”...or their “Leader”?Let your Office Manager / COO be the BossYou can be friendly - but don’t try to be their “Friend” Be their doctor - and never risk compromising that relationshipEpisode Highlights
02:59 - Relationship issues can be the root cause of challenges in businesses.
05:02 - Understanding the differences in relationships with CPAs and DCS associate doctors.
06:49 - The three relationships a leader can have with their team.
10:06 - The importance of positioning team members as leaders.
13:14 - The shift from Doctor to Trainer in team meetings.
15:51 - Maintaining boundaries in professional relationships, avoiding blurred lines between personal and professional life.
17:54 - Prioritizing building meaningful connections with team members over transactional management.
21:45 - The role of consistency and leadership in elevating relationships with team members.
23:19 - The importance of maintaining a professional demeanor in a medical setting.
29:17 - Success Partner, Dr. Naota Hashimoto, chiropractor and CEO of TrackStat joins Dr. Lona to discuss his journey from running a dynamic chiropractic practice to developing TrackStat, a transformative software that boosts operational efficiency and profitability for healthcare practices. He'll share pivotal experiences that influenced him, insights on improving business productivity, and the driving forces behind his innovative approach. Join us for a compelling discussion on integrating technology with healthcare to enhance practice management.
Resources Mentioned
To register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about TrackStat please visit: www.trackstat.org
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book –
The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
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In this episode, you'll discover:
Of all the investment opportunities, one consistently outperforms the restPrioritize your investments in this specific orderIs your portfolio a reflection of your expertise?This perspective will bring you peace - and abundanceEpisode Highlights
01:48 - Investing money as a chiropractor, with a focus on optimizing limited resources.
05:00 - The importance of aligning with one's values and managing your risk tolerance
07:33 - Understanding an investment before making it.
10:08 - Investing in areas where you have knowledge and experience.
12:33 - Investing in your inspirations, not desperation.
16:40 - Understanding the differences between investing in real estate and a business.
20:45 - The four areas of your business that you should prioritize investing in.
23:24 - Taking a long-term view when investing in a business.
26:27 - Investing in business growth through marketing and team development for peace of mind.
32:26 - Dr. Eric DiMartino welcomes Success Partner, Dr. Jason Green from Simplified Functional Medicine to discuss how their program helps chiropractors incorporate functional medicine into their practices without the need for additional extensive training. Offering comprehensive support in clinical systems, business management, and marketing to drive new patient acquisition, their approach streamlines the treatment of common chronic conditions with simplified protocols. They have also seen an attractive ROI, aiming for a 6 to 7 times return on investment for their clients. Tune in to learn how this system works and can benefit your practice.
Resources Mentioned
To register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about Elevate Marketing please visit: https://www.goelevatemarketing.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
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In this episode, you'll discover:
Are you delegating tasks - or outcomes? The difference maker is data driven accountability The 1-3-1 Rule and how to apply it in your business starting todayAre you a Transactional Manager or a Transformational Leader? Change this dynamic and durability will be the outcomeEpisode Highlights
01:50 - The difference between transactional management and transformational leadership in delegation.
03:58 - Insights on transformational leadership, feedback loops, and delegation methodology.
06:36 - The difference between delegating tasks and delegating outcomes.
09:31 - Assigning responsibilities and holding people accountable for achieving specific outcomes.
14:03 - The importance of having the right people in the right roles for successful delegation.
19:43 - Delegation and trust in leadership, and establishing a culture of transformational leadership.
24:23 - Dr. Lona is joined by Success Partner, Dr. Kendall Price, the mind behind Elevate Marketing Solutions. Dr. Price discusses the core mission of Elevate Marketing in helping chiropractors scale up their patient influx with customized digital marketing strategies and follow-up systems. He emphasizes the importance of personalized market analysis and creating nurturing sequences to re-engage prospects. Plus, discover how Elevate's coordinators can boost your practice's appointments. Tune in to gain insights on optimizing your marketing efforts and making a larger impact in the chiropractic community with these innovative approaches.
Resources Mentioned
To register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about Elevate Marketing please visit: https://www.goelevatemarketing.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
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In this episode, you'll discover:
How to recognize when you’re off track in your business and life Why it must start with getting yourself back on track first. The Rhythms that are almost guaranteed to keep you on track in your business and lifeSetting yourself and everyone you care about up for sustainable successEpisode Highlights
00:00 - The importance of getting energy back on track when things are feeling flat or stagnant
03:01 - Accepting the current situation and focusing on moving forward with energy and focus.
06:21 - An analogy of surfing demonstrating the art of regrouping and resetting.
10:44 - The need for a "timeout" to regroup and prioritize your passions.
13:03 - Regrouping and checking in with oneself, when feeling overwhelmed or struggling with self awareness.
15:48 - Checking in with your “tribe” to align your actions with core values and vision.
20:13 - Scheduling regrouping sessions and committing to the process to maintain focus and growth.
25:55 - Embracing board meetings as a way to regroup and relaunch your practices and providing resources for those who want to learn more.
28:28 - Dr. Adrian and Success Partner, Dr. David Fletcher converse about the benefits of using CLA technology in chiropractic practices. They emphasize its role in patient care improvement, practice efficiency, and enhancing patient-practice interactions. They underscore its use in growing practices through effective patient communication, retention, and internal referrals. Additionally, they highlight the benefits of tracking patient care progression with systematic re-exams, and the substantial patient data collected by CLA, illustrating chiropractic's profound effects on the nervous system.
Resources Mentioned
Download your copy of the Board Meetings Training and Guidebook here: https://theremarkablepractice.com/podcast-ep248-boardmeetings
To register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about CLA please visit: https://insightcla.com/about/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
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In this episode, you'll discover:
Do you have a Personal Succession Plan? (Is your Estate Plan complete and current?) What would happen to your business if you were out of the picture?Does your spouse / family know what to do if you pass?Is there a written plan of action for your beneficiaries?Included: the Remarkable Succession Plan Guide (PDF) Do not procrastinate: Start this / complete this todayEpisode Highlights
01:03 - The importance of succession planning for chiropractors and having a system in place.
03:11 - Having a succession plan in place, especially for chiropractors, to mitigate potential consequences.
07:16 - Estate planning process, including a will, trusts, and a board of trustees to execute wishes and values.
09:15 - Retirement planning for entrepreneurs, who are often risk-averse but need to prioritize their financial futures.
12:01 - Clear planning and execution will protect your legacy and create a generational experience.
17:33 - The importance of organization and documentation in succession planning, using the law of Dominion as a powerful reference.
22:28 - Updating one's vision story and business succession planning annually.
26:36 - Essential steps for a successful business transition.
28:17 - The importance of being a ready leader and business in today's fast-paced world
30:26 - Dr. Andrew White, the founder of Align & Co, is this week’s Success Partner. Join Dr. Lona Cook and Dr. Andrew as they discuss the evolution of launching Align & Co and how it aims to revolutionize the delivery of chiropractic care. With a focus on bringing chiropractic care into the workplace, Dr. Andrew outlines how Align & Co partners with businesses to provide on-site services, while highlighting the innovative approach to working with insurance companies. Explore the vision and passion driving the movement to make chiropractic care more accessible and impactful in the healthcare landscape.
Resources Mentioned
Download your copy of the Succession Planning Worksheet here: https://theremarkablepractice.com/podcast-ep247-succession
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about Align Co. please visit: https://www.alignco.life/trp
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book –
The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
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In this episode, you'll discover:
Do you have a Business Succession Plan?What would happen to your business if you were out of the picture?Does your spouse / Team know what to do if you pass?Is there a written plan of action for your successor?Included: the Remarkable Succession Plan Guide (PDF) 3 things every buyer is looking for when evaluating a business.Episode Highlights
00:56 - A reflection of a colleague that tragically passed away which highlights the need for preparedness for an unexpected exit.
08:24 - The importance of preparing a business for sale, even if the owner doesn't plan to exit immediately.
10:29 - Building a remarkable business with leveraged operations, bankable profits, and transferable value.
14:15 - Creating durability in a business, highlighting the difference between scalability and durability.
16:09 - The default mindset of "if everything went away, I'm still here" can lead to burnout and a lack of delegation, as CEOs try to handle everything themselves.
18:41 - The dismal reality of chiropractic practices failing to transition successfully.
21:08 - Optimizing and owning the 15 primary functions of a business to achieve success.
24:07 - Establishing transferable value in a business.
29:03 - Utilizing the Accountability Grid tool to identify areas of exposure in a business and potential changes to be made.
31:01 - Dr. Sebastion Bonnin is joined by Success Partner Billy Sticker from Chiro Candy. Listen as they delve into the importance of building authority and leveraging digital strategies to generate high-quality patients. Billy emphasizes the significance of consistent video content to engage and educate potential patients and together they explore the challenges of digital marketing in tough markets and ways to overcome them. Learn what Chiro Candy offers and their commitment to helping chiropractors increase their impact in their communities.
Resources Mentioned
Download your copy of the Succession Planning Worksheet here: https://theremarkablepractice.com/podcast-ep246-succession
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about Chiro Candy please visit: www.chirocandy.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book –
The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
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In this episode, you'll discover:
You will either pay now or pay later, you decide. A mature business perspective will reveal the limiting beliefs holding you back In the absence of value, the only reference point is cost. Whatever it takes, make the investment required to create the best possible productAre you investing in the creative process, or playing Problem Whac-A-Mole?Episode Highlights
00:48 - The importance of having an attitude shift towards investing to create value in one's business.
02:30 - The costs of failing to make investments in your practice and yourself.
05:00 - Partnering with other businesses to provide value to clients.
07:14 - The limitations of the "mom and pop shop" mentality in the chiropractic industry.
09:46 - Investing in your vision to manifest your desired outcome.
11:48 - Delivering value to your clients to create a reference point beyond cost.
13:41 - Training and building a world-class experience can increase value and lead to growth.
17:11 - The importance of leadership and taking the first step of investing in your vision.
21:44 - Don’t miss this week’s Success Partner interview as Dr. Pete sits down with Dr. Tatum Johnston, co-owner of Mind Tweak, shedding light on their influential role in the chiropractic industry. Dr. Johnston shares her personal and professional journey as a chiropractor, emphasizing the challenges she encountered when educating patients and driving referrals. The discussion delves into the significance of patient education, offering a deep dive into the modern design and branding of their materials. They discuss how these resources can be leveraged to streamline practices, save time, and elevate professional impact.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information The Mind Tweak about please visit: www.themindtweak.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book –
The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
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In this episode, you'll discover:
Most Chiropractors are leaving money on the tableThe Process: 3 stages to every productive eventThe Post-Huddle will increase Accountability, Productivity and Profitability 4 steps of the remarkable debrief Establishing the implementation cultureEpisode Highlights
00:53 - Increase productivity and profitability by 33% with the power of the debrief.
04:11 - The importance of debriefing after events to gather feedback and make informed decisions.
06:45 - Valuing progression over perfection
07:48 - Debriefing after events is key to success, captures takeaways and action items.
11:47 - Assessing preparation and execution, and to ensure productivity over busywork.
14:43 - The need for a documented system and process that everyone knows and is held accountable to, to ensure continuous improvement and learning.
16:48 - Use the debrief process to bring transformation to their team.
19:14 - Dr. Pete is joined by Dr. Steve Tullius, a Success Partner who along with building his own practice, now helps other doctors through his company Waitlist Workshops. Dr. Tullius shares his journey from overcoming a fear of public speaking to using workshops as a powerful tool for educating the public about chiropractic care. He discusses the expansion of his topics to include neurodevelopment, mental health, and autoimmune conditions, and the impact it has had on attracting new patients. Dr. Tullius also provides insights into the ROI of workshops and the importance of not overselling to patients.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information Waitlist Workshops about please visit: https://www.waitlistworkshops.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book –
The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
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In this episode, you'll discover:
How to Create The Remarkable DayThe 4 Quadrants of a Remarkable Business Owners Day How Remarkable CEO’s strategically plan their day Most DCs want to BE remarkable - This is how you “DO” remarkableEpisode Highlights
00:48 - Rethinking how entrepreneurs approach their day, prioritizing their time, energy, focus, and money to maximize productivity and joy.
05:34 - The downfall of becoming too focused on the traditional "9am to 5pm" workday.
08:21 - The impact of counting days and making the most of time, reflecting on a different 9-to-5 schedule.
13:25 - Reassess priorities and focus mastery to make the most of your time and energy.
16:41 - A framework to break down your day into four phases: self-rituals, serving others, family, and personal health.
20:25 - Success Partner, Jerry Hillesheim of Hockert Sales joins Dr. Pete this week. With over 35 years of experience in the chiropractic space, Jerry shares valuable insights into how Hockert Sales is solving critical problems for chiropractors through their innovative products and dedicated support. Together, they discuss the evolving landscape of chiropractic care, the importance of equipping practices with the right tools, and strategies for staying competitive in the marketplace.
Resources Mentioned
Download your copy of the REM Clock PDF here: https://theremarkablepractice.com/podcast-ep243-remclock
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information Hockert Sales about please visit: www.hockertsales.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
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In this episode, you'll discover:
The 4 Engines of Your BusinessDCs do not lay awake worrying about their PRACTICE - they worry about their BUSINESS Turn your pirate ship into a battleship. Team is your business, and your business is your team.Why it’s possible to have a great practice but not a great business. To 10X your practice, you must 10X your skillset in business RPE is the HRV of your business.Episode Highlights
02:50 - The importance of understanding the connection between the practice and the business side of chiropractic care.
06:06 - Utilizing the accountability grid as a framework for managing both practice and business domains.
08:54 - Transitioning from a practice-focused mindset to a business-focused mindset in order to achieve success.
11:22 - Distinguishing between building the practice and building the business when hiring an associate or COO.
14:40 - How the industry has been undercapitalized due to a focus on practice busyness rather than business success.
17:24 - Many successful practices are built on passion and brute force, but lack fundamental business processes.
21:51 - Small business with a great product and purpose can fail due to lack of business acumen.
23:42 - The importance of understanding both practice and business metrics to optimize a chiropractic practice.
28:43 - Dr. Pete sits down with Jeff Van Kampen, the CEO and co-founder of Clinic Growth Accelerator. He discusses the challenges in the marketing industry related to data attribution and emphasizes the importance of using accurate and hard-coded data for decision-making. Their discussion delves into how they provide accountability and visibility to their clients, the ROI of digital marketing, and the future trends in the industry. This interview is filled with valuable insights and practical advice on building authority and trust.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information Clinic Growth Accelerator about please visit: https://www.accelerateyourclinicgrowth.com/20bookingsguaranteed or contact Jeff Van Kampen at [email protected] and phone (414) 206.1543.
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
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Are you looking to build financial freedom? Do you want to be the financial inflection point in your family? Are you ready to make the shift from generational income to building generational wealth? This episode is for you. Listen in as Dr. Stephen interviews one of his financial advisors, Justin Maxwell of Big Life Financial.
The financial foundational five:
How to set up your cash flow systemHow to optimize your student loan repaymentThe practice debt solutionAvoiding “death by a thousand cuts” with unnecessary feesThe highest and best (and safest) use of your investment dollarsEpisode Highlights
01:37 - The need for specific wealth-building strategies for chiropractors, particularly for new doctors and those looking to grow their practices.
05:47 - The importance of setting up a cash flow system early on to avoid overspending and miss out on the compound effect of investing
08:10 - Setting up a “Rainy Day Fund” is an investment in peace of mind and is foundational to the beginning of the financial journey.
14:25 - The value of automaticity in making financial decisions, so they become second nature and don't require constant decision-making.
18:45 - Prioritize debt reduction and develop the "muscles of abundance" to attract clients and create a successful business.
21:45 - Capturing wealth through businesses delivering value, not just increasing revenue.
23:12 - Tax strategy should be seen as a holistic approach throughout the career, not just a yearly reactionary measure.
27:33 - Save money by having a team member scrutinize expenses and find areas for cost-cutting.
33:26 - The value of taking risks and enduring challenges to reap the benefits of business ownership, including strategic tactics and belief systems.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
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Listen-in on the conversation between marketing and branding expert, Dr. Elise Rigney and REM CEO Dr Stephen Franson and learn how to attract your ideal patient.
Discover the importance of authenticity in your brand story, brand promise and digital identity.Learn how your website and social can compel the right people into your practice / business - and repel those that are not the right fit. Cut through the noise in the marketplace with clear and compelling personal brand. Establish greater know, like and trust with your branding - intentionally.Become the “goto” expert in your community and flood your practice with the people who are buying what you’re selling.Episode Highlights
04:16 - Identify your personal core values and use them to build your personal brand.
06:01 - The importance of building a personal brand on social media for chiropractors.
08:26 - Understanding the problems your target audience is facing and how you can solve them.
11:04 - Building personal brand and credibility in the community.
13:46 - Establishing trust and credibility through a social media presence.
16:21 - Utilizing social media for business growth such as recruiting team members, and influencing referrals through an authentic approach.
19:55 - Understanding your role in social media as content creator but delegation needs to occur to allow your team to build their own personal brand in line with the practices and free yourself up for other important tasks
26:14 - Focusing on the ideal client and speaking directly to them, rather than trying to appeal to a broad audience.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
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In this episode, you'll discover:
Understand the 3 ways to exit and the outstanding one that laid the golden egg Increase the asset value of your business now by integrating value drivers. Make your practice not only more attractive but irresistible!Episode Highlights
02:04 - The emotional and challenging meeting that inspired this discussion on the "golden goose" and "golden egg."
04:15 - The importance of considering each season holistically, with an eye on the end goal of exiting successfully.
08:40 - Uncovering your true motivations by asking yourself the key question “Why do you want to sell your practice?”
12:20 - Transforming a chiropractic practice from a job to a business, can lead to increased value and appreciation over time.
16:25 - Every doctor should aim to build a business that other people will compete to buy, with the goal of achieving financial freedom and a successful career.
20:34 - Identifying and focusing on value drivers to increase the value of a business.
23:44 - Insights on how to scale a chiropractic practice and make it attractive to potential buyers, with a focus on creating a business that people would compete to buy.
Resources Mentioned
To download your copy of the Value Drivers Checklist, please click here: https://theremarkablepractice.com/podcast-ep239-valuedrivers
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
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