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In this episode of the Skin Wellness Pro Show, we dive into the fascinating world of artificial intelligence (AI) and its implications for small and medium-sized businesses, particularly in the holistic skincare and wellness industry.
Our guest, Kevin Burke, brings over 20 years of experience in digital marketing, brand development, and e-commerce. He is currently the managing director of Digital One, where he leads AI-driven initiatives to boost revenue for small and medium-sized businesses.
This episode provides a comprehensive look at how AI can be a game-changer for small and medium-sized businesses in the holistic skincare and wellness industry. Whether you're a tech enthusiast or a skeptic, there's valuable insight into how AI can help you save time, reduce stress, and grow your business.
About Kevin Burke:
Kevin Burke is an innovative AI marketing leader with over 20 years of experience in digital marketing, brand development, and e-commerce. Passionate about leveraging innovation, data, and artificial intelligence, Kevin has a proven track record of driving brand growth and operational efficiency. As the Managing Director of Digital One, he leads AI-driven initiatives that significantly increase revenue for small and medium-sized business clients. Kevin organizes and leads workshops to help SMB owners integrate AI into their business models, empowering them to adopt tech-driven growth strategies.
Kevin spent a decade working with Disney, honing his digital marketing expertise and leading numerous high-profile campaigns. In his previous role as Vice President of Marketing & Digital Strategy at the Institute for Integrative Nutrition, he led the re-platforming of the marketing technology stack, significantly boosting operational efficiency by implementing advanced marketing automation tools and data-driven decision-making processes. Kevin co-founded Eharmony, where he demonstrated his entrepreneurial skills and innovative mindset. He is also an accomplished keynote speaker, sharing his insights and expertise on AI and digital marketing at various industry events.
Throughout his career, Kevin has managed significant marketing budgets, developed cutting-edge strategies, and consistently delivered impressive results, such as growing e-commerce revenue from $20M to $300M in three years at SimpleTire. His dedication to leveraging AI and data has made him a recognized leader in the field, driving growth and market innovation for the brands he works with.
Download the episode or read the companion blog post here: https://skinwellnesspro.com/ai-for-skin-wellness-pros/
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And before you go... Be sure to subscribe to our podcast, give us a like, share this episode, and share with us in the comments what you learned from today's episode!
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In this insightful episode of The Skin Wellness Pro Show, we welcomed the wonderful Lori Ward, an esthetician, acne specialist, and a graduate of the Certified Nutritional Aesthetics Practitioner® Training Program. Lori shared her personal journey with social media, particularly Instagram, and the impact it has had on her business and self-perception.
Lori opened up about the challenges of maintaining an engaging social media presence, including the pressure to constantly produce content and the psychological toll of equating follower counts with self-worth.
Lori's candid sharing provided a refreshing perspective on navigating the ever-changing landscape of social media for skin wellness professionals.
Listeners are sure to find solace and encouragement in Lori's story, as it underscores the universal struggle with social media's demands and the importance of maintaining balance and authenticity in our digital lives.
Download the episode or read the show notes here: https://skinwellnesspro.com/social-media-realities-skin-wellness-professionals/
Follow us on Instagram at: https://www.instagram.com/nutritionalaesthetics/
Follow us on Facebook at: https://www.facebook.com/NutritionalAesthetics
And before you go... Be sure to subscribe to our podcast, give us a like, share this episode, and share with us in the comments what you learned from today's episode!
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In this episode of the Skin Wellness Pro Show, hosts Rachel Pontillo and Tara Swagger delve into the topic of acne, a common skin concern that can affect individuals of all ages.
Drawing from her personal experience of dealing with acne from a young age, Rachael discusses the emotional and psychological impact of acne, including anxieties, self-consciousness, and bullying.
She also highlights the importance of avoiding insensitive comments and unnecessary product sales when providing skincare treatments.
Tune in for an insightful conversation that resonates with skincare providers and enthusiasts alike.
Download the episode or read the show notes here: https://skinwellnesspro.com/what-conventional-acne-treatments-get-wrong/
Follow us on Instagram at: https://www.instagram.com/nutritionalaesthetics/
Follow us on Facebook at: https://www.facebook.com/NutritionalAesthetics
And before you go... Be sure to subscribe to our podcast, give us a like, share this episode, and share with us in the comments what you learned from today's episode!
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In this episode of the Skin Wellness Pro Show, hosts Rachael Pontillo and Tara Swagger discuss the topic of hormone detox, and the detox trend in general. They reflect on how the meaning of detox has evolved over the years and share their personal experiences with various detox methods.
Rachael and Tara explore the different perspectives and approaches to detox and offer insights into their current understanding of the concept.
Tune in to gain a fresh perspective on detox and how it relates to skin wellness.
Download the episode or read the show notes here: https://skinwellnesspro.com/hormone-detox-dos-and-donts/
Follow us on Instagram at: https://www.instagram.com/nutritionalaesthetics/
Follow us on Facebook at: https://www.facebook.com/NutritionalAesthetics
And before you go... Be sure to subscribe to our podcast, give us a like or a rating, share this episode, and share with us in the comments what you learned from today's episode!
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In this episode of the Skin Wellness Pro Show, hosts Rachael Pontillo and Tara Swagger discuss holiday promotions for aestheticians, health coaches, and other skin wellness professionals. They share ideas for offering special holiday packages and services, whether in-person or virtual. With their combined experience in the industry, Rachael and Tara provide valuable insights and tips for creating successful holiday promotions in the aesthetic and wellness field.
Tune in to get inspired and start planning your own holiday offers!
Download the episode or read the show notes here: https://skinwellnesspro.com/holiday-promotions-for-your-aesthetics-or-coaching-practice/
Follow us on Instagram at: https://www.instagram.com/nutritionalaesthetics/
Follow us on Facebook at: https://www.facebook.com/NutritionalAesthetics
And before you go... Be sure to subscribe to our podcast, give us a like, share this episode, and share with us in the comments what you learned from today's episode!
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In this first episode of the second season of The Skin Wellness Pro Show, Rachael and Tara discuss the start of their new school year for the Certified Nutritional Aesthetics Practitioner® Training Program. They reflect on the program's growth over the past four years and share their excitement in welcoming new students. They also highlight the importance of staying busy and productive, especially during challenging times.
Tune in to learn more about the Nutritional Aesthetics Alliance and their dedication to promoting skin wellness.
Download the episode or read the show notes here: https://skinwellnesspro.com/finding-work-life-balance-in-the-skin-wellness-industry/
Follow us on Instagram at: https://www.instagram.com/nutritionalaesthetics/
Follow us on Facebook at: https://www.facebook.com/NutritionalAesthetics
And before you go... Be sure to subscribe to our podcast, give us a like, share this episode, and share with us in the comments what you learned from today's episode!
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In this episode of the Skin Wellness Pro Show, we celebrate reaching our 10th episode and reflect on the highlights of our first season. Join us as we discuss our plans for season two and the exciting guests we have lined up.
Plus, we want to hear from you! Leave your suggestions for topics and guests in the comments on our blog or YouTube channel. Don't forget to rate, follow, and share to support our podcast.
Tune in to learn more about our Certified Nutritional Aesthetics Practitioner program and the integrative approach to healthy skin.
Download the episode or read the show notes here: https://skinwellnesspro.com/revitalizing-the-future-of-nutritional-aesthetics/
Follow us on Instagram at: https://www.instagram.com/nutritionalaesthetics/
Follow us on Facebook at: https://www.facebook.com/NutritionalAesthetics
And before you go... Be sure to subscribe to our podcast, give us a like, share this episode, and share with us in the comments what you learned from today's episode!
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In this episode of the Skin Wellness Pro Show, co-hosts Rachael Pontillo and Tara Swagger are joined by special guest Jennifer Fugo, a clinical nutritionist and host of The Healthy Skin Show podcast. Together, they discuss the challenges of chronic skin and gut issues and clients' frustrations when seeking treatment.
Tune in to learn about alternative approaches to skincare and how to plant seeds of knowledge for a healthier skin journey. Don't miss out on this insightful conversation!
Download the episode or read the show notes here: https://skinwellnesspro.com/skin-rash-clients-when-and-how-to-refer-with-jennifer-fugo/
Follow us on Instagram at: https://www.instagram.com/nutritionalaesthetics/
Follow us on Facebook at: https://www.facebook.com/NutritionalAesthetics
And before you go... Be sure to subscribe to our podcast, give us a like, share this episode, and share with us in the comments what you learned from today's episode!
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In this episode of the Skin Wellness Pro Show, co-hosts Rachael Pontillo and Tara Swagger discuss skin hacks for healthy and youthful-looking skin.
They emphasize the importance of integrating healthy practices and lifestyle choices into one’s skincare routine, as what we eat and our environment directly affect our skin.
They also share their own personal nighttime skincare routines, plus their own tried-and-true skin hacks, which include things like staying hydrated, using a humidifier, and practicing stress-reducing activities. This episode offers practical tips for anyone looking to improve their skin health.
Download the episode or read the show notes here: https://skinwellnesspro.com/skin-hacks-great-skin-easier-than-you-think/
Follow us on Instagram at: https://www.instagram.com/nutritionalaesthetics/
Follow us on Facebook at: https://www.facebook.com/NutritionalAesthetics
And before you go... Be sure to subscribe to our podcast, give us a like, share this episode, and share with us in the comments what you learned from today's episode!
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In this episode of the Skin Wellness Pro Show, NAA President, Rachael Pontillo, and Education Specialist, Tara Swagger, sit down and discuss health hacks they incorporate into their daily lives to optimize their energy, creativity, and ability to be present in different areas of their lives. They share personal experiences and tips on how to avoid feeling overwhelmed by the long list of "shoulds" associated with being healthy--and get real with the ups and downs that often accompany this journey.
Download the episode or read the show notes here: https://skinwellnesspro.com/health-hacks-daily-habits-for-optimal-wellness/
Follow us on Instagram at: https://www.instagram.com/nutritionalaesthetics/
Follow us on Facebook at: https://www.facebook.com/NutritionalAesthetics
And before you go... Be sure to subscribe to our podcast, give us a like, share this episode, and share with us in the comments what you learned from today's episode!
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The latest episode of The Skin Wellness Pro Show features a very special guest, our wonderful Advisory Board member, Jackie Johnson! Jackie is not only a Holistic Brand Strategist, but is also an advocate for spreading love, positivity, and encouragement to all those around her. Rachael and Tara were thrilled to have Jackie on the show to discuss a topic that affects so many of us - balancing motherhood with entrepreneurship.
In this episode, Jackie shares her wisdom on the importance of setting boundaries, the art of saying no, and taking time for yourself. The conversation is filled with genuine insights and moments of laughter and understanding. Join us on the podcast as we delve into the complexities of balancing parenting with running your skincare business, and learn from Jackie's experiences.
Download the episode or read the transcript here: https://skinwellnesspro.com/balancing-parenting-with-running-your-skincare-business/
Follow us on Instagram at: https://www.instagram.com/nutritionalaesthetics/
Follow us on Facebook at: https://www.facebook.com/NutritionalAesthetics
And before you go... Be sure to subscribe to our podcast, give us a like, share this episode, and share with us in the comments what you learned from today's episode!
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Are you feeling overwhelmed, exhausted, and overworked? Do you feel like your professional obligations keep piling up - to the point where it threatens your sanity and overall well-being? If so, then it sounds like you need a boundary reset. That's right; creating healthy boundaries can effectively maintain balance while managing a busy workload without burning out. In today's episode of the Skin Wellness Pro Show, Rachael and Tara share their strategies for aestheticians, bodyworkers, health coaches, and wellness pros to set boundaries to prevent burnout and avoid the pitfalls of taking on too much work or responsibility!
On this episode of The Skin Wellness Pro Show, Rachael and Tara discuss avoiding burnout by setting boundaries and planning in advance.
Download the episode or read the transcript here: https://skinwellnesspro.com/setting-boundaries-to-prevent-burnout/
Follow us on Instagram at: https://www.instagram.com/nutritionalaesthetics/
Follow us on Facebook at: https://www.facebook.com/NutritionalAesthetics
And before you go... Be sure to subscribe to our podcast, give us a like, share this episode, and share with us in the comments what you learned from today's episode!
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Are you an aesthetician or skin wellness professional who is feeling stuck and overwhelmed by the abundance of treatment and program options out there? Don’t worry; you are not alone! We’ve all been in that position before, trying to decide which products, machines, programs, or modalities to focus on; what services our clients need most, and how to differentiate ourselves from other professionals.
That feeling of fear and uncertainty can often lead us to "Shiny Object Syndrome" — when we jump from one shiny new product or modality to another without any clear direction or strategy for success. But don't despair! With just a few small steps and careful planning, you can unlock the door to your ideal practice niche — no matter how specific or unique it might be!
On this episode of The Skin Wellness Pro Show, Rachael and Tara discuss how to find your focus and avoid Shiny Object Syndrome in your aesthetics, coaching, or skin wellness practice.
Download the episode or read the transcript here: https://skinwellnesspro.com/
Follow us on Instagram at: https://www.instagram.com/nutritionalaesthetics/
Follow us on Facebook at: https://www.facebook.com/NutritionalAesthetics
And before you go...
Be sure to subscribe to our podcast, give us a like, share this episode, and share with us in the comments what you learned from today's episode!
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Are you worried about how to handle bad customer reviews professionally on social media? While it shouldn't often happen, getting blindsided by a 1-star rating or scathing comment on social media is part of being in business. What do you do? Do you respond? Not respond?
Today's episode of The Skin Wellness Pro Show gives you an intro lesson in taking charge of these digital interactions - because no one should ever leave an unhappy customer ignored and unheard! We'll cover our top professional best practices and what NOT to do when you get a bad review.
Watch the episode or read the transcript here: https://skinwellnesspro.com/how-to-handle-bad-customer-reviews-professionally/
Follow us on Instagram at: https://www.instagram.com/nutritionalaesthetics/
Follow us on Facebook at: https://www.facebook.com/NutritionalAesthetics
And before you go... Be sure to subscribe to our channel, give us a like, share this episode, and share with us in the comments what you learned from today's episode!
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Have you ever had a client whose skin just doesn’t improve…even if they use professional skincare, eat clean, exercise, drink lots of water, get great sleep, meditate...do all the things they're supposed to do?
The reason they’re not getting results might have nothing to do with their skincare or diet…the cause might be lurking in their home or office instead in the form of toxic mold, blue light, indoor air pollution, or another environmental toxicant (commonly referred to as "toxin").
If you’re an aesthetician or health coach looking for a deeper knowledge of how environmental toxins contribute to premature aging and common skin issues, look no further! We have a fantastic masterclass coming up for you on March 7, 2023, where we will take a deep dive into environmental toxins.
By the end of the class, you'll have the knowledge you need to help your clients identify and avoid toxins that might harm their skin and overall health.
Learn more and enroll HERE: https://skinwellnesspro.com/environmental-toxins-and-the-skin/
But in the meantime, listen to Episode 1.02 of The Skin Wellness Pro Show for a preview!
Watch the episode and learn more about Nutritional Aesthetics® at https://www.skinwellnesspro.com/
Follow us on Instagram at: https://www.instagram.com/nutritionalaesthetics/
Follow us on Facebook at: https://www.facebook.com/NutritionalAesthetics
And before you go... Be sure to subscribe to our channel, give us a like, share this episode, and share with us in the comments what you learned from today's episode!
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Welcome to the Skin Wellness Pro Show: The Official Podcast of The Nutritional Aesthetics® Alliance, hosted by NAA President, Rachael Pontillo and Education Specialist, Tara Swagger!
In today's episode, Rachael and Tara share the inspiration for The Skin Wellness Pro Show, and explain what the term "skin wellness" means to them.
Watch the video, read the transcript, and learn more about Nutritional Aesthetics® at https://skinwellnesspro.com/podcast-ep-1-01-understanding-skin-wellness/
Follow us on Instagram at: https://www.instagram.com/nutritionalaesthetics/
Follow us on Facebook at: https://www.facebook.com/NutritionalAesthetics
And before you go... Be sure to subscribe to our channel, give us a like, share this episode, and share with us in the comments what "skin wellness" means to you!
