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    In this episode of The Small Nonprofit Podcast, Maria is joined by Caitlin McBride to discuss how nonprofit fundraisers can transition smoothly into the new year after the year-end fundraising rush. They share strategies for celebrating success, reflecting on what worked, and setting yourself up for long-term sustainability—without burning out. If you’ve ever felt overwhelmed by the reset of a new fiscal year, this episode is packed with actionable advice to help you start 2025 with confidence.

    Key Topics Covered:

    Celebrating year-end wins Avoiding the post-year-end slump Practical ways to reflect and improve for next year How to fill your own cup as a fundraiser Creative ways to show gratitude to donors

    Actionable Tips:

    ➜ Take time to celebrate your achievements—big and small.
    ➜ Document key insights from your year-end campaign to reference later.
    ➜ Start the year with activities that energize and inspire you.
    ➜ Show gratitude to your donors and supporters in thoughtful ways.
    ➜ Give yourself grace—fundraising is a long game, and every step matters.

    Connect with Us:

    Connect with Maria Rio Connect with Caitlin McBride Further Together Website

    Subscribe and Review:

    Don’t forget to subscribe to The Small Nonprofit Podcast on your favorite platform! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube.

    Support the Podcast:

    Support these conversations by donating here.

    Coming Next Week:

    Join us next week as Caitlin and Maria share fundraising trends in 2025. Tune in for practical tips to start the new year strong and set yourself up for success! 🚀

    Take just two minutes to find out where you stand with our burnout check quiz: burnoutcheck.paperform.co

    Get clarity with 10 simple questions. Your answers will reveal how burned out you are, and more importantly, what to do next.

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    In this episode of The Small Nonprofit Podcast, host Maria Rio dives into the Five Pillars of Great Fundraising, a powerful framework to help nonprofits assess and optimize their fundraising strategies. Maria explains how nonprofit leaders can evaluate their efforts, identify gaps, and implement changes that lead to sustainable growth. Whether you're working with a small team or looking to refine your fundraising approach, this episode provides practical, actionable insights to maximize your impact.

    Key Topics Covered:

    Prospecting & one-to-one fundraising Digital fundraising & lead generation One-to-many fundraising campaign Crafting a strong unique value proposition Branding & trust building for fundraising success

    Actionable Tips:
    ➜ Choose one pillar to focus on: Start with the area that needs the most improvement.
    ➜ Track & analyze key metrics: Set up a system to monitor progress and make data-driven decisions.
    ➜ Gather feedback: Engage donors, staff, and volunteers to refine your approach.
    ➜ Optimize & iterate: Use insights to adjust and enhance your fundraising strategy.
    ➜ Celebrate small wins: Recognize progress and share successes internally and externally.

    Connect with Us:

    Connect with Maria Rio Further Together Website

    Subscribe and Review:

    Don’t forget to subscribe to The Small Nonprofit Podcast on your favorite platform! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube.

    Support the Podcast:

    Support these conversations by donating here.

    Coming Next Week:

    Join us next week as Caitlin and Maria share how to celebrate your year-end success without feeling overwhelmed as you start fresh. Don’t miss this episode on setting yourself up for a strong new year! 🚀

    Support the show

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    In this episode of The Small Nonprofit Podcast, Maria sits down with Caitlin McBride, an experienced fundraiser and consultant, to discuss the unique challenges and opportunities of being a one-person fundraising department. Caitlin shares her journey from working in large fundraising teams to becoming the sole fundraiser at small nonprofits. She provides actionable insights on setting up systems, avoiding burnout, and leveraging technology to maximize efficiency. If you’re a nonprofit professional juggling multiple roles, this episode is packed with practical advice to help you thrive.

    Key Topics Covered:

    Embrace systems and technology Get comfortable with decision-making Set boundaries and manage expectations Prioritize self-care without guilt Know when to ask for help

    Actionable Tips:

    ➜ Build a strong support network: Connect with other fundraisers, listen to industry podcasts, and seek mentorship.
    ➜ Leverage free and low-cost tech: Use tools like TechSoup for nonprofit discounts on software and services.
    ➜ Create a case for support: Having a well-written document makes grant writing and donor outreach much more efficient.
    ➜ Audit and organize your CRM: Clean data and standardized tracking can save hours of work.
    ➜ Educate your board & ED: Set clear expectations about what’s realistic for a one-person fundraising team.

    Resources:

    Are you burnt out? QUIZ Reboot MASadvice

    Connect with Us:

    Connect with Maria Rio Connect with Caitlin McBride Further Together Website

    Subscribe and Review:

    Don’t forget to subscribe to The Small Nonprofit Podcast on your favorite platform! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube.

    Support the Podcast:

    Support these conversations by donating here.

    Coming Next Week:

    Join us next week as Maria shares her insights on measuring success and making data-driven decisions! 🚀

    Support the show

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    In this episode of The Small Nonprofit Podcast, Maria speaks with Kel Haney, a fundraising coach and consultant, about transforming donor engagement through personalized and strategic phone calls. Kel introduces her "ditch the script" approach and her "five-minute fundraising ask" framework, which emphasizes authenticity, connection, and clear asks. Whether you’re a seasoned fundraiser or new to phone outreach, Kel’s insights will help you foster deeper relationships and make your calls more effective.

    Key Topics Covered:

    Why scripts don’t work The power of vulnerability Five-minute fundraising ask framework Effective voicemail strategies Time management for fundraising calls

    Actionable Tips:

    ➜ Be prepared but flexible:Have talking points, but allow the conversation to flow naturally.
    ➜ Personalize your approach:Reference past interactions or specific donor interests to build rapport.
    ➜ Practice active listening:Make donors feel heard by acknowledging their concerns and interests.
    ➜ Follow up consistently:Whether via email or another call, keep the lines of communication open.
    ➜ Make specific asks:Avoid vague language; be clear about the amount or action you’re requesting.

    Resources Mentioned:

    Kel’s Website: kelhaney.com Free Resource: Eight Phrases Not to Use in Fundraising and Five Tips for Mid-Level Giving

    Connect with Us:

    Connect with Maria Rio Connect with Kel Haney

    Subscribe and Review:

    Don’t forget to subscribe to The Small Nonprofit Podcast on your favorite platform! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube.

    Support the Podcast:

    Support these conversations by donating here.

    Coming Next Week:

    Join us next week as Caitlin McBride shares how small nonprofits can streamline operations, set boundaries, and build a culture of philanthropy to drive lasting impact without burning out.

    Take just two minutes to find out where you stand with our burnout check quiz: burnoutcheck.paperform.co

    Get clarity with 10 simple questions. Your answers will reveal how burned out you are, and more importantly, what to do next.

    Support the show

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    Can nonprofits truly live their values? Learn how to align organizational values with action from the experienced leadership of Hoang Murphy, CEO of People Serving People. In this episode, we discuss building workplace cultures of transparency, centering lived experiences in decision-making, and embedding nonprofit values into budgeting and operations. Explore how intentional nonprofit leadership can create better workplaces and stronger mission outcomes.

    Aligning Nonprofit Leadership with Core Values - The Highlights:

    Why and how nonprofit budgets reflect values (and how to align them).Centering lived experiences in nonprofit leadership, staff, and boards.Practical steps for engaging teams and clients in defining values.The benefits of relational fundraising and building genuine connections with funders.Strategies for scaling transparency and culture at large nonprofits.


    🎧 Listen to more episodes for actionable tips on nonprofit leadership, ethical fundraising, and community engagement strategies!

    About Hoang Murphy:

    Hoang Murphy is the CEO of People Serving People. He brings a wealth of experience from his journey as a teacher, a Foster, and a leader in the nonprofit sector. Hoang shares his expertise on creating impactful solutions for those affected by inequality and emphasizes the role of lived experiences in decision-making processes.

    Links and Resources:

    Hoang Murphy (LinkedIn): linkedin.com/in/hoangmurphy Hoang Murphy (Facebook): https://www.facebook.com/hrcapist/ Hoang Murphy (Email): [email protected] Connect with Maria on LinkedIn: http://www.linkedin.com/in/mariario/Watch this episode on Youtube: https://youtu.be/aJ8-uNCxLvY Support the show: https://www.buzzsprout.com/208666/supporters/new

    Take just two minutes to find out where you stand with our burnout check quiz: burnoutcheck.paperform.co

    Get clarity with 10 simple questions. Your answers will reveal how burned out you are, and more importantly, what to do next.

    Support the show

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    Is the nonprofit-industrial complex STUCK? Discover the journey of implementing Community-Centric Fundraising (CCF) principles with your host Maria Rio and Marie-France, Director of Community Engagement and Major Gifts at TNG Community Services. In this episode, they discuss the complexities and rewards of aligning fundraising strategies with equity, justice, and collective mission values. Topics include practical applications of CCF, the importance of self-reflection, addressing limitations, and the ongoing work of dignified storytelling in the nonprofit sector.

    Community-Centric Fundraising - The Highlights:

    How to integrate CCF principles into your nonprofit’s strategy.Overcoming challenges like resource constraints and systemic barriers.The role of gift acceptance policies in ethical fundraising.Empowering communities through dignified storytelling and public policy advocacy.Engaging major donors in values-aligned philanthropy.


    🎧 Listen to more episodes for actionable insights on nonprofit leadership, ethical fundraising, and community engagement strategies!

    About Marie-France:

    Marie-France is passionate about advancing economic justice and equity through dignified storytelling, trust-based philanthropy, and diverse participation in civic engagement. She brings her commitment to advocacy and an anti-poverty, intersectional feminist lens to all of the work she does. She has worked for anti-poverty organizations for the past 8 years and is currently the Director of Community Engagement and Major Gifts at The Neighbourhood Group (TNG) Community Services. She oversees the organization's major gifts and foundations revenue, drive the departmental strategy, and amplify TNG's presence in the sector.

    Links and Resources:

    Marie-France Roche (LinkedIn): linkedin.com/in/marie-france-roche Connect with Maria on LinkedIn: http://www.linkedin.com/in/mariario/Support the show: https://www.buzzsprout.com/208666/supporters/newWatch this episode on Youtube: https://youtu.be/YsndeUvRwdI

    Take just two minutes to find out where you stand with our burnout check quiz: burnoutcheck.paperform.co

    Get clarity with 10 simple questions. Your answers will reveal how burned out you are, and more importantly, what to do next.

    Support the show

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    Are you slipping into slip into siloed efforts in the nonprofit sector? Join Lanrick Bennett, Executive Director of Charlie's FreeWheels, as he discusses building a culture of collaboration in nonprofits. Lanrick shares his journey from a career in government and advocacy to leading a youth-centered cycling nonprofit, weaving themes of equity, leadership, and community into his work. Discover how nonprofit leaders can dismantle silos, foster internal and external partnerships, and implement equitable practices to drive systemic change. From his "clean as you go" approach to leadership to building trust through shared meals and safe spaces, Lanrick provides actionable insights for nonprofit teams.

    Nonprofit Leadership & Collaboration in Nonprofits - The Highlights:

    The importance of collaboration to break nonprofit silos and promote equity.How internal cultures of collaboration can impact external partnerships.Key insights on building trust and leadership in nonprofit teams.Lessons from cycling programs that transform communities through empowerment.Building equity into nonprofit leadership and programming.


    🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor engagement, productivity & tools, and nonprofit storytelling strategies!

    About Lanrick Bennet:

    Lanrick is not only the executive director of Charlie’s Free Wheels, a nonprofit teaching young people leadership through bicycles, but also Toronto's first bicycle mayor, a comedian, and a champion of community engagement. Our conversation promises to be an insightful journey into what it means to be a hands-on leader who isn't afraid to get their hands dirty – quite literally!

    Links and Resources:

    Connect with Lanrick Bennett on Twitter: https://twitter.com/LanrickBennettLearn more about Charlie’s FreeWheels: https://www.charliesfreewheels.ca/Email Lanrick: [email protected] | [email protected] with Maria on LinkedIn: http://www.linkedin.com/in/mariario/Support the show: https://www.buzzsprout.com/208666/supporters/newWatch this episode on Youtube: https://youtu.be/P9LqhfPMV6c

    Take just two minutes to find out where you stand with our burnout check quiz: burnoutcheck.paperform.co

    Get clarity with 10 simple questions. Your answers will reveal how burned out you are, and more importantly, what to do next.

    Support the show

  • Send Maria a text HERE :)

    Is your nonprofit aligned with your values or is it perpetuating harm? In this thought-provoking episode of The Small Nonprofit, Maria Rio sits down with Sheetal Puri, digital fundraising leader at Wikimedia Foundation, to discuss the critical issues of value misalignment, nonprofit burnout, and workplace culture in the nonprofit sector. Together, they explore how nonprofit professionals can navigate organizational challenges, advocate for meaningful change, and build a healthier, values-aligned workplace culture.

    Sheetal brings her extensive fundraising experience, from grassroots volunteering to overseeing global digital campaigns, to offer actionable advice for fundraisers at all career stages. Whether you're navigating a workplace that doesn’t align with your values or looking to build a more equitable and inclusive nonprofit sector, this conversation offers insights and strategies to inspire change.

    Burnout in Nonprofit Fundraising - the highlights:

    Sheetal's journey from an alumni caller to digital fundraising at Wikimedia Foundation.How value misalignment can lead to burnout and strategies to mitigate it.The role of storytelling in fundraising and why we must challenge "savior" narratives.Practical ways to advocate for equity, inclusion, and better workplace cultures in nonprofits.Why fundraisers hold unique power to create systemic change in their organizations.How privilege can be leveraged to challenge the status quo and advocate for marginalized voices.The importance of transparency, collaboration, and trust in nonprofit management.How unionization and collective action could reshape the nonprofit sector.


    🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor engagement, productivity & tools, and nonprofit storytelling strategies!

    About Sheetal Puri:

    Sheetal Puri, our guest today, has dedicated her career to non-profit fundraising, marketing and communications for organizations globally. Having raised hundreds of millions for multiple organizations over the past 15 years, Sheetal’s commitment to the sector has given her the insight to identify areas in present day fundraising models that perpetuate colonial modes of power and prevent the ability to practice and implement our core values and missions. She is a strong advocate for community-centric approaches to fundraising that prioritize the return of power and agency to those who have experienced disempowerment.

    Links and Resources:

    Connect with Sheetal on LinkedIn: https://ca.linkedin.com/in/sheetalpersaudConnect with Maria on LinkedIn: http://www.linkedin.com/in/mariario/Support the show: https://www.buzzsprout.com/208666/supporters/new



    Take just two minutes to find out where you stand with our burnout check quiz: burnoutcheck.paperform.co

    Get clarity with 10 simple questions. Your answers will reveal how burned out you are, and more importantly, what to do next.

    Support the show

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    In this episode of The Small Nonprofit Podcast, Maria chats with Matt Diamante, founder of Hey Tony, a digital marketing agency specializing in SEO, social media, and online advertising. They dive into practical ways nonprofits can improve their digital presence, implement effective marketing funnels, rank higher in search results, and increase conversions. Matt shares actionable tips on how nonprofits can make the most of their websites, email lists, and social platforms to attract and retain donors.

    Key Topics Covered:

    What is SEO and why it matters for nonprofits Authenticity in digital communication Maximizing your email list Leveraging peer support and communities

    Quotable Quotes:

    “Show up every day. Over time, you’ll become known as the go-to organization in your space.” – Matt

    Actionable Tips:

    ➜ Start small with funnels: Focus on one key action like collecting email addresses before scaling up to complex strategies.

    ➜ Provide value first: Share free resources or tools to build trust and keep your audience engaged.

    ➜ Consistency is key: Post regularly on social media and send frequent, purpose-driven emails.

    Resources Mentioned:

    Hey Tony Website Free SEO Course by Matt Diamante Join Matt’s Community: Hey Tony Insiders

    Connect with Us:

    Connect with Maria Rio Connect with Matt on Instagram/Tiktok: @heytony.agency / @heytonyagency

    Subscribe and Review:

    Don’t forget to subscribe to The Small Nonprofit Podcast on your favorite platform! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube.

    Support the Podcast:

    Support these conversations by donating here.

    Coming Next Week:

    We are bringing back some banger episodes! We will be re-sharing some of our favourite episodes this month, and have some special new formats planned for 2025!

    Support the show

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    In this episode of The Small Nonprofit Podcast, Maria is joined by Kimberley McKenzie, a seasoned charity executive turned leadership coach, to discuss the urgent need for wellness in the nonprofit sector. From her journey as a nonprofit leader to her current work coaching charity executives around the globe, Kimberley shares actionable insights on fostering a culture of well-being and trust in mission-driven organizations.

    Key Topics Covered:

    The human resource crisis in nonprofits The four C’s framework for high-performing teams Prioritizing wellness culture

    Actionable Tips:

    ➜ Invest in coaching: Support managers with coaching to improve team performance and workplace culture.

    ➜ Adopt trauma-informed practices: Recognize and address the emotional well-being of your team.

    ➜ Embed wellness in strategy: Align organizational priorities and budgets with the well-being of your staff.

    Resources Mentioned:

    Kimberley McKenzie Website Why Well-Being is a Skill When the Body Says No: The Cost of Hidden Stress Trauma Informed Leadership

    Connect with Us:

    Connect with Maria Rio Connect with Kimberley McKenzie

    Subscribe and Review:

    Don’t forget to subscribe to The Small Nonprofit Podcast on your favorite platform! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube.

    Support the Podcast:

    Support these conversations by donating here.

    Coming Next Week:

    Join us next week as Matt Diamante of 'HeyTony' reveals how nonprofits can ditch rigid marketing for genuine connections, build community with DIY strategies, and get real results by focusing on what works best—even on a tight budget.

    Support the show

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    In this episode of The Small Nonprofit Podcast, host Maria welcomes Nicole from Canada Helps and Sam from Apathy Is Boring to discuss the latest trends in giving and civic engagement. They dive into findings from Canada Helps' 2024 Giving Report, exploring the challenges nonprofits face in engaging donors amid rising disconnection, financial stress, and generational shifts. Together, they share actionable insights on how charities can adapt and foster community impact despite these trends.

    Key Topics Covered:

    2024 Canada Helps Giving Report highlights Youth engagement and civic participation Impact of economic challenges and wealth inequality on giving

    Quotable Quotes:

    “Giving is a form of civic engagement, right? It's a way of sharing... And so when you look at it in that broader framework, you've got, obviously, the treasures, the giving, the philanthropic sort of contributions that citizens can make to issues they care about.” – Sam Reusch “When you are cultivating your donors or your supporters in any sort of way, how can you get those community activations and build that community? It doesn’t need to be an extra project... but it can be built into the work you’re already doing.” – Nicole Danesi

    Actionable Tips:
    ➜ Leverage monthly giving: consider encouraging monthly donations to provide stable, recurring support.
    ➜ Highlight impact: show donors exactly how their contributions make a difference in their community.
    ➜ Engage young people on their terms: tap into platforms like TikTok to connect with younger audiences and address their interest in accessible, transparent impact.
    ➜ Focus on community connections: creating opportunities for meaningful interactions between donors and beneficiaries can boost engagement, especially in an increasingly disconnected world.

    Resources Mentioned:

    CanadaHelps Giving Report (2024) CanadaHelps Website Apathy is Boring Website Apathy is Boring: The FEED Apathy is Boring Resources Apathy is Boring's 20th Anniversary

    Connect with Us:

    Connect with Maria Rio Connect with Nicole Danesi Connect with Sam Reusch

    Subscribe and Review:

    Don’t forget to subscribe to The Small Nonprofit Podcast on your favorite platform! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube.

    Support the Podcast:

    Support these conversations by donating here.

    Coming Next Week:

    Join us next week as Kimberley Mackenzie shares her expertise on how prioritizing team well-being can transform your nonprofit, prevent burnout, and create a resilient, values-driven culture.

    Support the show

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    In this episode of The Small Nonprofit Podcast, Maria chats with Rachel Bearbower, founder of Small Shop Strategies and the Nonprofit Automation Agency, about using automation to streamline nonprofit operations and build authentic donor relationships. Rachel breaks down how automation tools can help nonprofits stay connected with donors, reduce repetitive tasks, and free up time for more impactful work.

    Key Topics Covered:

    The value of automation in donor retention Personalized gratitude at scale Building relationship equity Automation tools and tips

    Quotable Quotes:

    " You’re still a human sending to another human. You wrote it once, and now it’s sending it many times. Or making it happen many times." – Rachel Bearbower " The first 100 days of your donor’s experience has got to be top-notch. Automation can really help you out." – Rachel Bearbower

    Actionable Tips:

    ➜ Automate donor welcome series: set up a welcome email series for new donors, ensuring they feel immediately connected.

    ➜ Organize follow-ups with tools like FollowUpThen: automate follow-ups on donor conversations or tasks by setting reminders that pop back up when it’s time to reconnect.

    ➜ Optimize your tech stack: regularly audit your tech tools, ensuring they’re integrated and serve your organization’s needs. Consider connecting with experts like Rachel for a tech audit if you're unsure where to start.

    Resources Mentioned:

    Nonprofit Automation Agency Small Shop Strategies

    Connect with Us:

    Connect with Maria Rio Connect with Rachel Bearbower Instagram: @smallshopstrategies

    Subscribe and Review:

    Don’t forget to subscribe to The Small Nonprofit Podcast on your favorite platform! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube.

    Support the Podcast:

    Support these conversations by donating here.

    Coming Next Week:

    Join us next week as Nicole Danesi and Sam Reusch dig into why connection matters for donor engagement, how equitable RFPs could transform partnerships, and practical ways to strengthen community impact.

    Support the show

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    In this episode of The Small Nonprofit Podcast, Maria sits down with Heather Nelson, founder of Bridge Raise, to explore how small nonprofits can build successful corporate partnerships. They discuss common challenges, the importance of aligning values, and how nonprofits can confidently approach corporate funders, even small organizations. This episode provides essential strategies for nonprofits wanting to build meaningful corporate connections.

    Key Topics Covered:

    Building confidence and focusing on relationships The role of employee engagement in partnerships The value of persistence and networking

    Actionable Tips:

    ➜ Start with a clear vision: Define what a successful corporate partnership looks like for your organization. Write it down and build your strategy around this vision.
    ➜ Offer value beyond funding: Know what you can offer to corporates—employee engagement, volunteerism, or brand alignment—and be clear about what you’re willing to provide.
    ➜ Prioritize persistence: Follow up with corporates consistently, and don’t give up after one email. Corporate partnerships take time, but persistence often pays off.

    Resources Mentioned:

    Bridge Raise Website Bridge Raise Hard Questions Workbook

    Connect with Us:

    Connect with Maria Connect with Heather

    Subscribe and Review:

    Don’t forget to subscribe to The Small Nonprofit Podcast on your favorite platform! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube.

    Support the Podcast:

    Support these conversations by donating here.

    Coming Next Week:

    Join us next week as Rachel Bearbower, CEO of Small Shop Strategies, shares how nonprofits can use automation to boost revenue, improve donor retention, and create a sustainable impact!

    Support the show

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    In this episode of The Small Nonprofit Podcast, Maria chats with Rhea Wong, a major gift fundraising expert and former nonprofit Executive Director, about building trust with major donors, consent-based fundraising, and the shifting philanthropic landscape. Rhea shares her experience navigating donor relationships, building trust, and tips for creating a successful major gifts program.

    Key Topics Covered:

    Building trust in major gift fundraising Consent-based fundraising Navigating difficult conversations with donors Empathy and understanding generational differences Starting a major gifts program

    Quotable Quotes:

    "Fundraising is not about closing gifts; it's about opening relationships." - Rhea Wong"You need to ask for consent before you consider someone a prospect. Just because you have their contact information doesn’t mean they’re ready to give." - Rhea Wong

    Actionable Tips:

    ➜ Ask for consent: Before considering someone as a major gift prospect, ensure you have their consent to engage in deeper conversations. Use surveys and personal interactions to learn about their interests and how they’d like to be involved.

    ➜ Treat donors as partners: Build relationships based on trust and transparency. Engage donors as equal partners in your mission, focusing on long-term relationships rather than one-time transactions.

    ➜ Have tough conversations: Don’t shy away from discussing difficult topics like systemic issues or organizational challenges. Addressing these openly can deepen donor trust and lead to stronger partnerships.

    ➜ Start with strong annual giving: Before jumping into major gift fundraising, ensure your annual donor program is solid. This will give you a foundation of consistent support and help identify engaged donors who could become major prospects.

    ➜ Be intentional and proactive: Approach donor relationships with a clear plan. Define what an ideal major gift partnership looks like for your organization and communicate that vision early in conversations with donors.

    Resources Mentioned:

    Rhea Wong’s Website Get That Money, Honey: The No-BS Guide to Raising Money for Your Nonprofit. Rhea Wong’s Ways To Work with Me Quiz

    Connect with Us:

    Connect with Maria Rio Connect with Rhea Wong

    Subscribe and Review:

    Don’t forget to subscribe to The Small Nonprofit Podcast on your favorite platform! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube.

    Support the Podcast:

    Support these conversations by donating here.

    Coming Next Week:

    Join us next week as Heather Nelson shares how nonprofits can build values-aligned corporate partnerships by confidently articulating their goals and embracing tough conversations for stronger collaborations.

    Support the show

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    In this episode of The Small Nonprofit Podcast, Maria Bryan shares her best tips for trauma-informed storytelling. She explains the importance of being sensitive to both the storyteller and the audience, emphasizing ethical practices. Both Maria’s share practical tips for conducting interviews with grace and care, as well as strategies for emotional self-care and processing difficult stories.

    Have you encountered challenges in telling sensitive stories? We would love to hear your thoughts and experiences, and how you've handled those situations!

    Key Topics Covered:

    Trauma-informed storytelling Setting boundaries Grounding techniques Harm repair plans

    Quotable Quotes:

    "When sharing sensitive stories, always prioritize consent and ensure you're creating a safe space for both the storyteller and the audience." – Maria Bryan "Mistakes happen, but the key is to acknowledge them, repair the harm, and learn how to do better next time." – Maria Bryan "You can’t pour from an empty cup—storytellers need to take care of themselves first to continue creating impactful narratives." – Maria Bryan

    Actionable Tips:

    ➜ Create a harm repair plan: Always have a plan in place to address. Include steps for pausing, apologizing, and collaborating on next steps.
    ➜ Use grounding techniques: During difficult interviews, use sensory objects or boundaries to help regulate emotions and maintain composure.
    ➜ Incorporate breaks: Schedule time for breaks during emotionally intense interviews to process emotions and give yourself space to reset.

    Resources Mentioned:

    Maria Bryan’s Website Trauma-Informed Storytelling Toolkit When Bearing Witness Podcast 10 Dignified Storytelling Questions

    Connect with Us:

    Connect with Maria Rio Connect with Maria Bryan

    Subscribe and Review:

    Don’t forget to subscribe to The Small Nonprofit Podcast on your favorite platform! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube.

    Coming Next Week:

    Join us next week as we talk to Rhea Wong about helping nonprofits raise more money through major giving programs and building the next generation of fundraising leaders.

    Support the show

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    In this episode of The Small Nonprofit Podcast, Maria chats with Sarah Ali, a digital-first fundraiser and founder of SA Digital, about Muslim philanthropy, digital mobilization, and how nonprofits can engage diverse communities through culturally competent fundraising strategies. Sarah shares her expertise on leveraging digital tools like WhatsApp and her insights on the growing role of Muslim giving in the nonprofit space.

    Key Topics Covered:

    Muslim philanthropy & digital mobilization WhatsApp for fundraising & community building Cultural competency in nonprofit messaging Digital tools for engagement

    Actionable Tips:

    Build culturally competent messaging: Engage with diverse leadership councils from within communities to create messaging that resonates and doesn’t feel tokenizing. Focus on hope-based communications: In times of crisis, highlight positive stories of hope and concrete actions donors can take. This approach can help reduce collective trauma and increase engagement. Innovate through cultural campaigns: If you’re considering engaging a community you don’t represent, start by listening, asking for feedback, and being transparent in your intentions. Seek advice from community leaders and organizations like the Muslim Philanthropy Network.

    Resources Mentioned:

    Muslim Philanthropy Network Website SA Digital Website

    Connect with Us:

    Connect with Maria Connect with Sarah

    Tune in to this insightful episode to learn how nonprofits can embrace digital tools and cultural competency to strengthen their donor base and engage meaningfully with diverse communities.

    Subscribe and Review:

    Don’t forget to subscribe to The Small Nonprofit Podcast on your favorite platform. Please leave a review to help us reach more listeners and continue to provide valuable insights for nonprofit leaders.

    Coming Next Week:

    Join us next week as we talk about trauma-informed storytelling with Maria Bryan!

    Support the show

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    In this episode of The Small Nonprofit Podcast, Maria talks with Kamilah Martin, founder and CEO of Katalyst, about nonprofits adapting to the future of work. They discuss evolving work models, remote and hybrid setups, and innovative leadership strategies. Kamilah shares her journey from nonprofit executive to consultant and offers insights on piloting new initiatives, shared leadership, and overcoming resistance to change. Tune in for practical tips on how nonprofits can embrace the future of work.

    Have you seen organizations successfully embracing innovation? Maria and Kamilah want to hear about them! Reach out and share your examples so we can highlight them on the podcast and learn from these organizations.

    Key Topics:

    COVID-19's impact on work Shared leadership models and equity in remote work Challenges of piloting new ideas Fostering a culture of innovation

    Quotable Moments:

    "We existed a certain way because that's all we knew. But COVID forced us to rethink that — and that opened up so many opportunities for innovation." – Kamilah Martin "Innovation for innovation's sake isn't enough. What are your goals? How do you evaluate if your pilot actually achieves what you want?" – Kamilah Martin "Nonprofits that innovate now will thrive in the next 20 years. Those that don’t will get left behind." – Kamilah Martin

    Actionable Tips:

    ➜ Embrace Flexible Work Models: Involve program and admin staff in discussions on remote work equity, and find ways to offer flexibility, even to those in roles requiring in-person work (e.g., alternating schedules).
    ➜ Pilot Innovations with Clear Goals: Establish a finite timeline for pilots with an evaluation period at the end to determine if adjustments are needed.
    ➜ Leverage External Expertise: Don’t try to solve complex problems alone—engage consultants or experts in areas like change management, technology, or HR for quicker solutions.

    Connect with Us:

    Connect with Maria Connect with Kamilah The Katalyst Website

    Subscribe and Review:

    Don’t forget to subscribe to The Small Nonprofit Podcast on your favorite platform. Please leave a review to help us reach more listeners and continue to provide valuable insights for nonprofit leaders.

    Coming Next Week:

    Join us next week with fundraising expert, Rhea Wong, as she shares how to build successful major gifts programs and boost your donations!

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  • Send Maria a text HERE :)

    In this episode of The Small Nonprofit Podcast, Maria sits down with Nina Horvath, Executive Director of the Coastal Jazz and Blues Society. Nina shares her insights into the fractional fundraising model, the benefits it has brought to her organization, and the challenges faced in arts fundraising. Together, they explore how fractional fundraising offers smaller nonprofits access to high-level fundraising expertise without the challenges of hiring a full-time development director.

    Key Topics:

    Exploring Fractional Fundraising What are the pros and cons of working with a Fractional Fundraiser? The financial and intangible results of working with Fractional Fundraisers at Further Together

    Quotable Moments:

    "The beauty of fractional fundraising is that you get the expertise you need at a fraction of the cost, which is perfect for small to mid-sized nonprofits" "As an ED, it can feel isolating. Having a fractional fundraiser who understands my challenges and offers valuable, outside perspective has been a personal and professional support" "We didn’t expect to double our individual giving in a year, but with a strategic approach and fresh ideas, we made it happen"

    Actionable Tips:

    ➜ Consider Outsourced Supports: If you’re a small to mid-sized nonprofit struggling to find a full-time development director, fractional fundraising could give you access to senior-level expertise without breaking the bank.
    ➜ Set Realistic Expectations: Don’t expect to raise a million dollars overnight. Success in fundraising is about building momentum and balancing both short-term wins and long-term goals.
    ➜ Leverage the Expertise of a Fractional Fundraiser: Fractional fundraisers work with multiple organizations, which allows them to offer fresh insights and best practices from across the nonprofit sector.

    Connect with Us:

    Connect with MariaConnect with NinaCoastal Jazz Website

    Subscribe and Review:

    Don’t forget to subscribe to The Small Nonprofit Podcast on your favorite platform. Please leave a review to help us reach more listeners and continue to provide valuable insights for nonprofit leaders.

    Coming Next Week:

    Join Maria as she discusses the future of work in the nonprofit sector with Kamilah Martin!

    Support the show

  • Send Maria a text HERE :)

    In this episode of The Small Nonprofit Podcast, Maria sits down with Quilen Blackwell, President and co-founder of Chicago Eco House and Southside Blooms. Quilen shares his remarkable journey of founding and growing a nonprofit with a thriving $2 million social enterprise. With a focus on sustainability, community development, and economic resilience, Quilen offers invaluable tips for nonprofits looking to scale effectively.

    Key Topics:

    Social enterprise success: from zero to $2 million Challenges of scaling a nonprofit and a business How Southside Blooms converts customers into donors The pros and cons of business-to-business (B2B) versus business-to-consumer (B2C) social enterprise models

    Quotable Moments:

    “As a nonprofit, we didn’t want to be dependent on a few big donors telling us what to do. Running it like a serious business gave us the freedom to stay true to our mission.” “Focus on the foundation of the business, not just the money. If you’re not ready to handle growth, it can quickly turn from a blessing into a burden.” “Our flowers are our ambassadors. They go into spaces we can’t, and they open doors we never expected.”

    Actionable Tips:

    ➜ Start Small: Focus on building a solid foundation before scaling. Test your ideas on a smaller scale to work out any kinks and ensure your model is sustainable.

    ➜ Invest in Technology: Use technology to streamline operations and customer service, especially when managing a social enterprise. Tools like Routific for route optimization can be game changers in last-mile delivery

    ➜ Leverage Customer Relationships: Turn customers into donors by integrating donation opportunities into your sales process and engaging them through events like farm tours.

    ➜ Do B2B and B2C: Diversify your income streams by engaging in both B2B and B2C models. This approach not only stabilizes revenue but also opens unexpected doors for media coverage and large grants.

    ➜ Prepare for Growth: As your organization scales, be ready to tackle complex challenges, including human resources, compliance, and maintaining quality across a growing operation.

    Connect with Us:

    Connect with Maria Connect with Quilen: Personal Instagram, Southside Blooms, Chicago Eco House Chicago Eco House: Website Southside Blooms: Website

    Support the Podcast:

    If you enjoyed this episode, please subscribe to The Small Nonprofit on YouTube, and leave us a review. Your feedback helps us create better content and reach more listeners like you. Watch this episode on YouTube. Support these conversations by becoming a member here.

    What’s next?

    Don’t forget to tune into next week’s episode where we chat about the pros and cons of hiring a Fractional Fundraiser with Nina Horvath!

    Support the show

  • Send Maria a text HERE :)

    In this episode of The Small Nonprofit Podcast, Maria speaks with Kathryn LeBlanc, a communications consultant specializing in social impact. Kathryn shares valuable insights on the importance of clear, concise messaging for nonprofits, and how to effectively communicate your organization’s mission.

    Key Topics:

    The Importance of Clear Messaging Operationalizing Communications Developing Key Messages Identifying and Targeting Audiences Building Internal Capacity

    Quotable Moment:

    "A good message should be concise, rooted in emotion, and something people will actually repeat."

    Actionable Tips:

    ➜ Create a Message Guide and Communication Strategy: These documents should be separate, clear, and shared consistently across your team.

    ➜ Focus on Building Internal Cohesion: A well-aligned team is better equipped to handle both day-to-day communications and unexpected crises.

    ➜ Develop a Crisis Communications Plan: Create a plan outlining how your organization will respond to incidents, emergencies, and crises. Assign roles, establish protocols, and train your team regularly to ensure a swift, unified response when needed.

    Resources Mentioned:

    Kathryn LeBlanc's Communications Consulting Firm Downloadable Communication Strategy Template

    Connect with Us:

    Connect with Maria Connect with Kathryn

    Subscribe and Review:

    If you enjoyed this episode, please subscribe to The Small Nonprofit on YouTube, and leave us a review. Your feedback helps us create better content and reach more listeners like you. Watch this episode on YouTube.

    Support the Podcast:

    Support these conversations by becoming a member here.

    Next Episode Teaser:

    Stay tuned for next week as we crack the code on starting a social enterprise with Quilen Blackwell!

    Support the show